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IMPORTANCE OF GOOGLE REVIEWS

Google reviews are actually about people or customers expressing their views about your company. It allows any company to prove themselves to all the customers and audiences. A positive Google review provides huge benefits which include Google ranking for local seo, increase in online reputation and so on. Google reviews can help customers in their buying decision about any product or services and also customers can make decision about whether to engage with the business or not. The power of customer testimonials cannot be underestimated because positive or negative reviews can influence other customer on their buying decisions. You can learn new trends on Digital Marketing at Digital Marketing Courses in Pune.

 According to research it has found out that more than 80% of customers consult reviews before buying certain products, services or before engaging with that particular company. So it is very important for all companies to focus on Google reviews and should have positive reviews as well.

We have jotted down some reason about why Google reviews are important for every business.

1)    Good reviews can influence customers – Did you know more than 90% people regularly go through reviews of any company they wish to engage in future. If they found out any negative review, then they might look out for your competitors. So every company should focus on maintaining positive reviews about them.

2)    It helps you interact with customer – Responding to reviews may create positive impact on other customers because it shows that you care about your customer’s opinion. Interacting with them will help you know what your customers what or what else you can do more to provide best customer service.

3)    Increase visibility – Google tracks every activity of your local SEO, so to boost your business and increase visibility online your business should have a large number of positive ratings. If your business has positive and high number of ratings then it can push your business to Google local pack which lists on top of search result page.

4)    Google reviews can improve click through rate with your website – If your business has a positive and high number of rating, then users are most likely to click your website which automatically increases customer engagement and sales.

5)    Best way to understand about your right and wrong strategy – Google reviews will help you know where you need to improve and what strategy you need to use to provide best customer service & support. Customer satisfaction is the most important factor to focus on and positive, negative reviews will help you know what actually customer needs and demands. A Google review makes your online presence more realistic and transparent to customers.

 Google reviews are important and also try to gain all positive reviews by providing better customer experience because your online reputation depends upon Google reviews. Join India’s best Digital Marketing Classes In Pune with TIP.

 Take away: Join Best digital marketing training in Pimpri Chinchwad | PCMC to take your career into new horizon! No business can run successfully today without a digital marketer. Increased use of internet, People has revolutionized the culture of digital marketing as companies and businesses started focusing to promote products and services online. It’s the easiest and fastest way to reach people. Digital marketing is the process and technique to reach out maximum potential clients and generate leads at affordable cost.

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HOW CAN LINKEDIN BENEFIT YOUR BUSINESS

LinkedIn is a business oriented social networking sites used across globe with the motive of professional networking. LinkedIn is considered as most used platform. According to research, more than one million pages for business are created across globe and also thousands of developers are using LinkedIn APIs to create innovative tools and services for business professionals or for business personal use. You can learn new trends on Digital Marketing at Digital Marketing Courses in Pune.

LinkedIn is now considered as most beneficial platform for promoting your business and to connect with your new or existing customers.

1)    Create shareable content that will benefit your audience – You need to create such content which viewers wanted to see or can share it with multiple people. Find out such interesting topic which you can share and the content can be in the form of creating business presentations, blog posts, info graphics, webinars, podcasts, and videos. Posting content is one of the best ways to grow your online audience.

2)    Introduce on LinkedIn when new product and service is developed – People follow you on social media is because of good content, promotions, product/service information, discounts, customer service, attractive images with entertaining content. With the help of LinkedIn business page, you can introduce what’s happening next in your company, updates on product or service which help in increasing online traffic. You can also provide information regarding new products or service and how this will help customers to achieve their professional goals.

3)    Differentiate yourself from competitors – You can write about your business and also how your business is different from others. Include mission and vision of business, consider posting Stories, Company’s value and also company culture. Try to be as much transparent as you can, be authentic and get a positive impression and feedback from users.

4)    Improving your ranking in search engine – Google and other search engine rank LinkedIn company’s page and posts highly in search engine result page and for that you need to be consistence in posting and adding updates on company’s page and optimizing post for SEO helps to improve your performance in search engine result page.

5)    Look after your competitors – You need to know who your competitors are and what they are coming up for their customers are. Join India’s best Digital Marketing Classes In Pune with TIP.

 Take away: Join Best digital marketing training in Pimpri Chinchwad | PCMC to take your career into new horizon! No business can run successfully today without a digital marketer. Increased use of internet, People has revolutionised the culture of digital marketing as companies and businesses started focusing to promote products and services online. It’s the easiest and fastest way to reach people. Digital marketing is the process and technique to reach out maximum potential clients and generate leads at affordable cost.

 Sales rate is increased much with the arrival of digital marketing. Thanks to the modern evolving technologies. Every businesses has started to use digital marketing as one of their prime technique to reach to their potential clients. In this realm, digital marketing courses in Pimpri Chinchwad bring hope to the aspirants, who are willing to pursue a career in digital marketing. Every business today needs a digital marketer or a team of digital marketers to run it successfully. Apart from startups and corporates, institutions including schools and hospitals require a team of digital marketers to attract people to their services. In this modern era of technology, conversions are happening more online than offline. To fulfil these requirements in businesses, countless professional digital marketers are in demand. Thus, enrol yourself today to Digital Marketing Courses in Pimpri Chinchwad | PCMC to have safe and successful career path.

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Digital Marketing Courses in Pune with Placement

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Digital Marketing Courses in Pune | Digital Marketing Training in Pune

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3 TIPS FOR DEVELOPING YOUR ONLINE REPUTATION MANAGEMENT

Reputation of brand or business is an important factor in making or breaking it. Online reputation management is about addressing negative or false comment and to monitor mentions of your brand or your business website and social media accounts. Online reputations management is necessary to take care of each of these little fires before they create any serious damage to your brand. Online reputation management for business is important for maintaining transparency between brand and customers and it is a vital ingredient of brand loyalty. To maintain your business reputation, you need to create certain strategy to manage and control impact of negative reviews. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing.

Here, below are 3 tips to enhance your online reputation management

1)    Generate and respond to online reviews –

According to reports people read online reviews about your business before purchasing product or services. This shows that how important are reviews and to maintain online reputation. Therefore, you need to respond wisely to your customers, encourage your happy customers to talk about your brand and also to give reviews on several online platforms. Also do not ignore or escape from negative reviews, just address them or respond to it by apologizing or to come up with mutual solution to turn that negative comment to positive one.

2)    Be Transparent –

Being transparent is absolutely necessary, what is your brand and the overall look of your brand should be shown to customers as well. Don’t try to be fake or don’t show what actually your brand is not just to gain customers or just to increase number of followers. Transparency plays a key role in how you market your company/ brand and being transparent will help you gain more customers.

3)    Grow online visibility of your product/service  -  

In order to build impactful presence of your brand on several online platforms, the never forget to focus on your product/services. Always understand about your customers demand, develop website, social media profile, update content to engage your audience, and be consistence in updating and telling about your brand to customers which will eventually help in improving online reputation management.

Follow certain tips and also you can take help from digital marketing agency because well managed online reputation is always worth the investment and also it provides with huge benefits for business. Join India’s best Digital Marketing Institute in Pune with TIP.

Takeaway: Join Best digital marketing courses in Pimpri Chinchwad | PCMC to take your career into new horizon! No business can run successfully today without a digital marketer. Increased use of internet, People has revolutionized the culture of digital marketing as companies and businesses started focusing to promote products and services online. It’s the easiest and fastest way to reach people. Digital marketing is the process and technique to reach out maximum potential clients and generate leads at affordable cost. Sales rate is increased much with the arrival of digital marketing. Thanks to the modern evolving technologies.

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BEST TIME TO POST ON TWITTER

Twitter is the most powerful, popular and most used social media platform across the globe. The primary purpose of twitter is to connect with people, share thoughts about certain trendy topics, a platform to promote your business etc. According to reports the numbers of daily active users are about 100 million and about 500 million tweets are sent daily. Twitter is now used by every digital marketer as online promotions, stay connected with customers, and to let know the world about their business and business news. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing. 

Twitter is a very helpful platform in digital marketing for providing a valuable content to your audience and growing brand awareness.

But there is lot of noise on twitter, so it is challenging to cut off that noise and get more engagement, views and likes for your business. To get maximum clicks and engagement you need to look after certain time of posting any content.

Due to recent update of twitter algorithm, making a post timely is now more crucial than ever before. So you need to publish your tweet when most of the audience is online or rather you can schedule the post. As compared to Facebook analytics, twitter doesn’t directly tell you the best time to post your tweet but still after experimenting over a month, it has found out that you can post your tweet in morning, noon and evening at specific times. You can even schedule your tweet ways ahead so that the tweet is posted at right time. There are different audiences for different businesses, so it is important to first understand who your audiences are and when your audiences are online.

According to research and experiments,

·      The best time is to post between 9-10 am and also Friday is the best day of posting.

·      Also it has seen that during weekdays between 2-4pm there are most active audience on twitter and with Friday showing the most engagement at 3pm.

·      You can even try and experiment about posting content between 6-9pm.

It has also seen that, people are online when travel to work in the early morning and after winding up their work day and are coming back home. People also check tweets during break timing, so twitting at lunch hours is also the best option.  

Experimenting about timing is what you should do initially because this varies from business to business. Analyze your statistics with twitter analytics and find the best time for posting tweets. Join India’s best Digital Marketing Institute in Pune with TIP.

 Takeaway: Join Best digital marketing courses in Pimpri Chinchwad | PCMC to take your career into new horizon! No business can run successfully today without a digital marketer. Increased use of internet, People has revolutionized the culture of digital marketing as companies and businesses started focusing to promote products and services online. It’s the easiest and fastest way to reach people. Digital marketing is the process and technique to reach out maximum potential clients and generate leads at affordable cost. Sales rate is increased much with the arrival of digital marketing. Thanks to the modern evolving technologies.

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Digital Marketing Courses in Pune | Digital Marketing Training in Pune

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TOP 5 DO’S & DONT’S OF DIGITAL MARKETING

For everyone in digital marketing field, every digital marketer should focus on do’s & don’ts. . So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing. Here are some do’s and don’ts of digital marketing that can increase your ROI and follow the guide to make digital marketing strategies work.  

·      Do know your audience – If you know your target audience well, it is easy to create a strategy likewise. So you need to know your audience, research on audience type and buying personas, also get an insight about customers likes and dislikes, demographics, behavior etc. For knowing your audience better try for A/B testing.

·      Do write relevant content – Once you know who are your audience and competitors, it is important to write relevant content for your website and on all social media platforms to keep your audience engage. To be in the competition and making a digital marketing strategy successful, you need to focus on creating high quality and original content.

·      Do find right channels – It’s not only social media, Google is the most used platform by every companies and using all popular platforms business sale can definitely increase. When you have relevant content and when you know your audience, using right channels can help you achieve business goals.

·      Do construct user friendly website – Website is the valuable asset of any company, hence not creating user friendly website will lead to take off the attention of your customers. Creating user friendly website, staying up to date and posting relevant content on regular basis will attract audience and you will not lose your potential customers.

·      Do optimize for mobile – Now more and more people are using mobile phones as their primary device for browsing, every company should create mobile friendly website because google has also started implementing their mobile first index in SERP. So focus to providing best mobile friendly user experience.  

·      Don’t sacrifice quality for quantity – As it says, quality always triumphs over quantity because neither google or customers care about how many blogs or types of content is provided on websites or on social media platforms but they only care for what you have actually written or posted. Consistency and quality content is what you need to focus on.

·      Don’t over share – Sharing content or sharing any post is always beneficial, but overloading will always take you down in a business. Over sharing will risk losing your genuine customers, so focus on quality and consistency rather than spamming the content to your audience.

·      Don’t be impatient – There are so many myths about digital marketing, people say that digital marketing is supposed to give you instant result. But this is not true. Some skill such as SEO will take time to show result as long as you put genuine efforts. So don’t act in hurry, work according to strategy made, and nurture each digital marketing efforts to its full potential to see the best results.

·      Don’t ignore emails – Email marketing may sometimes be described as an old method but still email marketing is the best strategy which delivers best ROI among all other digital marketing channels, so never stop focusing on email marketing strategy.

Wrapping up, do’s and don’ts will be helpful while creating digital marketing strategy. So focus and follow to achieve your business goals. Join India’s best Digital Marketing Institute in Pune with TIP.

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Digital Marketing Courses in Pune

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Digital Marketing Institute in Pune | Digital Marketing Courses in Pune with Placement 

Boost your Career by joining – TIP, India’s No.1 Online and Classroom Digital Marketing Courses and Internship provider. You’ll get access to all new 50 Digital Marketing Course Modules. Being the Pioneer and a Leading Organization for Professional Digital Marketing Courses in pune since 2011 – TIP offers you the most advanced and effective Digital Marketing Institute in Pune, Wakad and Pimpri-Chinchwad. Enhance your Career and skills by attending 100-150 Hours Program, 5 Live Projects, 50 Updated Modules, Live Training with Recording, Certifications, Personal Attention, Life-Time Training Access, Internship Certification, Affordable fees, 100% Placement Assistance, 50 Tools with Free Domain and Hosting for a Year.

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HOW TO USE PINTEREST FOR BUSINESS?

Pinterest is a social networking platform that allow users to share and collect pictures/pieces of multimedia and save them to a virtual bulletin. There are bulletins and boards which are used for specific topic and those Pinterest boards are public so that every other user can view and also it can be private just for an owner. When user see any type of your content, they can either save the content on their own board or keep scrolling. This is the best platform for businesses to connect with the audience or whether it is your B2B business of B2C business. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing.  Pinterest will help in raising brand awareness, community building, driving traffic to your website or to social media platforms, and enhancing relationship with customers. Here are some tips about how to use Pinterest for business.

1) Create a SMART strategy for Pinterest marketing – Set up a SMART goal (Specific, Measurable, Attainable, Relevant & Time bound). Create a content for the general Pinterest audience and demographics that is most likely to use this channel and also planning and incorporating on brand content for Pinterest into your social media content calendar.

2) Create engaging content – According to research more than 80% of users browse Pinterest on mobile, so it’s important to consider image and video quality with catchy and unique content. Focus on description because it will help you improve SEO, add context to your image and also encourages your audience to click on links. Add engaging headline which reinforces your visual message. Also make sure you add the right link to the content and it quickly loads for better user experience.

3) Try various pin formats – As Pinterest is known for image sharing platform but it’s not only about photos, so you should try to pin a video or try adding multiple photos to create a carousel. Carousel shows variety of images in one pin and this can be the best way of promoting your brand.

4) Be specific and careful with your boards – According to research more than 70% of images are unbranded and even don’t have enough information regarding that particular image. Your brands board can help reach new pinners interested in specific topic or maybe they are interested to know more about your product or service. There should be useful, engaging and inspiring content boards which will benefit the audience and also with boards that are more promotional.

5) Need of optimizing your pins for SEO – Pinterest is a search engine, so make sure that your business pins are easy to search for your audience and for that you need include keywords, description and hashtags in your pins’.

6) Pinterest ads – Pinterest ads is an effective way to promote your business, as it allows you to advertise your business around keywords, interest, location, age and some other metrics.

7) Promote your Pinterest profile – To promote Pinterest profile you need to be active daily. Link your Pinterest profile to your company’s’ website, to your all other social media platforms to reach a new audience and grow online presence.

 Takeaway: Are You Looking for the Best Digital Marketing Institute in Pune for your Career? Then, you are at the right Place. The first step is to understand the wide domain of Digital Marketing. Learning Digital Marketing is an Opportunity to explore your skills and unleash your creative side. There is always more to learn and that’s what we focus on.

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TOP VIDEO MARKETING TIPS TO IMPROVE YOUR BUSINESS

Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tools for reaching and also engaging the audience. Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel help to educate audience, and to communicate with them with a new medium. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing. 

Here are some video marketing tips which will help to improve your business –

1) Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather than just posting videos at random. Creating quality content of your videos and maintaining consistent posting schedule will definitely encourage your audience to come back for some more videos. So to keep your audience engaged in your content, you need to continue implementing new campaigns according to your posting schedule.

2) Publish stories – Rather than just posting videos about your brand, product or services, look for ways to tell stories with your videos. Because audience always look for something new and more, so incorporating stories into your video content can be a great way to improve online engagement.  

3) Never forget about calls to action – You should never forget to include calls to action in your videos because if customers enjoy your video, but if they have no idea about what’s next then you may be pouring time and money down the drain which ultimately impact your business. So always include some text that links to your website and encourage your audience to know more about your business.

4) Optimize your videos with SEO content – Did you know that Google actually indexes your own YouTube videos?

So if someone is searching for your brand of a particular phrase, then you have the opportunity to show up multiple times in the same search list. To optimize your videos, all you have to do is include some keywords in your video descriptions.

You can also add shortened link with call to action which will encourage audience to visit your website or social media profile.

5) Upload some interesting thumbnail – Thumbnail is the first impression of your video, so put extra efforts in creating unique and attractive thumbnail to grab viewers’ attention on your videos.

6) Collaborate with other brands and influencers – When a trusted influencer recommends some brand or its products and service it actually feel more genuine and trustworthy than you yourself telling how great is our brand and service. You need to do that as well but with that you need to collaborate with trusted brands and influencers.

To conclude, make your video a key part of your marketing strategy so create some unique videos for your audience every time because you never know how a new idea or strategy can help you reach your desired goals and fulfil your strategy. Join India’s best Digital Marketing Institute in Pune with TIP.

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HOW TO IMPROVE YOUR GOOGLE ADS CONVERSION RATE?

Every marketer wants to know that if they are receiving healthy amount of business from the ads, and if yes then why aren’t people buying their products and services?

This is the problem that every digital marketer or PPC expert is facing these days and also are concerned about increasing google ads conversion rate. Google is one of the best platform to use where you can generate highest conversion rate and ROI. If you are worried about conversion rate, here are some ways to improve google ads conversion rate. So, learning Digital Marketing Institute in Pune you can easily learn new skills of Google Ads. 

1) Focus on headline to boost your CTR – Headline is the first impression of your ad because first impression impacts your unconscious mind. People always skip the book if it’s with a boring cover or they might skip on to the next book. Likewise, headline is an important element of a PPC ad because headline is the first thing user see or may be want to know more about it. So always come up with attractive headlines for your ad. There are various sites on google to analyze your headline which will tell you about effective headlines.

2) Need to create custom landing pages for each ad segment – If you have created and running ads for multiple segments, then you need to signal to your audience that they are in the right place. The benefit of targeted landing page is it increase your conversions because you’re more specific about landing pages and viewers are actually getting the one they are looking for.

3) Make a use of SKAGs to improve your score – SKAGs commonly known as single keyword ad group which is a strategy that allows you to pair single keyword terms with a specific ad that creates extremely targeted PPC campaign. The benefits of SKAGs is it increase relevancy of ads, and improve quality score.

4) Make a use of social proof to build trust – Displaying social proof powers decisions in modern world and in fact such social proof can increase conversions by more than 90%. This idea can impact the behavior of customers and their buying decisions.

5) Remarketing – If you aren’t using remarketing then you’re truly missing out one of the most effective strategy and tools of PPC. If your conversion rate is not up to that mark, it is because you are targeting too wide of an audience. Remarketing is a strategy that targets people who have expressed interest in your business/brand in some way. They might have visited your website, either click on ad or even abandoned their shopping cart.  Remarketing strategy can be incredibly effective by giving your customers that something extra which then they will buy it.

6) Eliminate distractions – It’s important to remove unnecessary things from your ad because distractions are really annoying for people who are going through your ad and are genuinely interested in your brand. You need to get rid of unnecessary links, pop-ups or anything which is not that necessary because that could potentially divert visitor’s attention and they might not buy your product or service.

To conclude, to increase PPC conversion rates, you need to test what actually works and what not. You need to be creative with your ad and need to think out of the box only then you can improve google ad conversion rate. Join India’s best Digital Marketing Courses in Pune with Placement with TIP.

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IMAGE OPTIMIZATION TIPS

Image optimization is, it includes creating an image with high quality, size, resolution and in ideal format which helps to increase engagement. SEO for image will actually help search engine understand better about your website and the content in it and also you get more exposure in image search result. Good SEO for image ensures your audience to find you quickly online and also on several platforms. Image optimization is the best way to be on the top position on SERPs. SEO for image improves your position in search engine result and as a result it attracts more visitors to your website. So, learning Digital Marketing Training in Pune you can easily learn new skills of digital Marketing. 

Here are some essential image optimization tips for you –

1) Optimize the name of image file – It is important to use relevant name of the file and include target keywords at the beginning and separate them with hyphens. Never use underscores because search engine doesn’t recognize it and the file name should be very clear and easy to understand everyone.

2) Make a use of ALT tags – Viewers will understand what kind of image it is, but search engine spider won’t, so they rely on alt tags to determine what is being depicted. All the images on your website should have unique alt tags which describes them and should include relevant keywords to it. Benefit of alt tag is it add SEO value to your website and help you rank better in search engine.

3) Include title tags – If you are using alt tags then you should also include title tags as a part of optimizing your image for SEO. Your title tags should not have filled with keyword, rather you should them to speak directly to users which is helpful in terms of user engagement.

4) Optimize your thumbnail – Thumbnail are the first impression to your image, so it should be unique and catchy. Make your thumbnail size as small as possible but without change in a quality of image.

5) Make sure that your text complements the image – The text should be as relevant as your image and must have enough information to explain the image.

6) Use site maps – The benefit of image sitemaps is; it will get your image noticed by google. Web crawlers can’t crawl image that are not called out specifically in the webpages source code and if you want crawler to know about it then you must list their location in an image sitemap. Including image sitemaps will get indexed by google and it is a positive step towards image SEO.

7) Compress images – Search engine ranking is based on several factors and one of the factor is page load time. The larger the image file, longer the load timing of your website. It is important to keep the image size minimum as possible without change in a quality because if your load timing increases user will get frustrated and leave before they see your content and this may suffer ranking and conversion rates.

To conclude, start optimizing your images for SEO because the benefits of SEO are worth the efforts. So as you optimize your content for internet also consider SEO for images. Join India’s best Digital Marketing Courses in Pune with Placement with TIP.

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MOBILE MARKETING TIPS

Mobile marketing is a type of marketing your business to appeal to mobile device users. The benefit of mobile marketing is that they provide customers with personalized, time to time and location sensitive information so that they can get whatever they want, at any place they are and at any time. The era of mobile marketing has arrived and if you are not implementing mobile marketing strategy in your business, then you are already trailing behind. According to some research reports, more than 55% of users’ internet time is spent on mobile devices which means if you are ignoring mobile marketing strategy then you will definitely lack behind the competition. There are several types of mobile marketing strategies and that are App-based marketing, In-game mobile marketing, QR-Codes, Location based marketing, mobile search ads, mobile image ads, SMS etc. You can learn new trends on Digital Marketing at Digital Marketing Courses in Pune.   

Here are some mobile marketing tips to reach customers effectively across the globe.

1) Leverage short, sharp & catchy messaging – Short and sharp message is the key to reach customers effectively because customers don’t spend much time in reading a long content. To attract customers short and sharp content will be priming them to learn more about you and which is also more effective than presenting all the information upfront.

2) Send reminders and notification to customers – Appointments, reminders or notifications are great example of effective mobile marketing strategy. If you missed it, it would be costly for your business because letting customers know more about you will lead to grab more attention from them. This strategy will keep your customers happy and improves effective running of business.

3) Build a strong brand presence on social media platform – Social media platforms are now much famous and used by people across the globe. Presenting your business well on social media will attract more customers because more than 3.6 billion people using some form of social media worldwide. Most people spend majority of time on phone and on social media so social media is an effective strategy to increase in sales of business. So it is necessary to build strong social media presence which includes attractive images, catchy content and so on. And another benefit of this is in better SEO and higher conversion rates.

4) Utilize push notification – Push notifications has benefit of providing your users timely information and this is also called as perfect call of action. But the most important thing here is to make sure your message targets your specific segment and also at right time.

5) Mobile friendly website – Creating mobile friendly website is very important these days because more than 50% of population search for piece of information on their mobile phones so you need to make sure that all the content, images, videos, display well for users on their mobile phones. To do this you need to use certain mobile friendly themes for your website to give your customers a better experience even on mobile phones.

6) Access to QR codes – Another trend in the world of mobile marketing is of QR code because QR codes are specifically designed for mobile phones to work with your mobile camera. QR codes allow you to get instant information that is encrypted and to display it on your smartphone.

To conclude, these are some useful tips of mobile marketing and it’s time to incorporate these tips into your strategy. Join India’s best Digital Marketing Courses in Pune with Placement with TIP.

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FREE GOOGLE TOOLS TO HELP YOUR BUSINESS

Nobody can ever imagine internet without google and there are tons of marketing tools on google which will definitely help your business gather insights, optimize marketing efforts, boost revenue and sales for your business. To grow your business, you need not to spend huge amount because Google’s free tool will help you in that. Here are some free tools by google which will help grow your business across the globe. You can learn new trends on Digital Marketing at Digital Marketing Classes in Pune.   

1)Google my business – More than over 100 billion searches are performed every month, so to make your business discoverable google my business is a great platform. Google makes it easy for not only to small business but to every big brand and business to list their business, their products and services on google such as maps, Google+ and on search engine. Google my business is a free tool by google where you can list your business to build your web presence and generate more leads across the globe.

2) Google Retail – Google Retail is a free tool which offers merchants to list their inventory on google and start shopping AD campaign and also you can create a trusted store, can also display customer rating, manage inventory across google with the help of merchant center in it. Depending upon the location of your business, google also offers Android play and delivery service which is called as google express.

3) Think with google – Think with google is also a very useful free tool provide by google in which you can get various insights about various industries, you can go through some of the useful articles, news, case studies, various interviews about industry leaders and much more in it. This will definitely help you to know what you can do more to grow your business.

4) Google Analytics – The goal of any business is to get more traffic and generate leads. If your company or business that sell products and service online, then you need to know everything about your customers and where the customers get to know about your business. It is important to find out the source of traffic, which pages the customers spend much time on, their location, demographics etc. So google analytics is a free tool by google which provides all information about your customers which is very important for your business.

5) Google blogger – Blogging is now a much used and popular thing in every type of industry. You or your business can be popular by publishing several blogs on internet. Google has its own blog tool where you can create and publish free blogs on google about your business, news, informative or any random blogs etc. This can help increase visibility of your business and the best part here is, google will give you some SEO love on your blogs or on your content which will get indexed more quickly on google.

6) Google hangouts for business – Google hangouts is a tool by google which is a simple communication platform, provides powerful video conferencing feature. Here in this tool you can have conference call with overseas customers, can present a webinar, host a Q&A sessions to audiences, interview candidates, hold meeting and much more in it. This can be one of the great platform for your business.

Final thoughts about tools, Google offers many useful tools to grow your business across globe and it doesn’t matter if you are a new business comer, business owner, developer or any, there is something for you by google. All you have to do is find a right tool for your business to achieve your business goals. Join India’s best Digital Marketing Courses in Pune with Placement with TIP.

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THE IMPORTANCE OF HAVING A GOOGLE MY BUSINESS PROFILE IN DIGITAL MARKETING

Every day from every corner of the world people use google to search for any information they need from local coffee shop, home repair tips, fashion tips, celebrity news, any location to search for and much more. Google my business is a business profile which helps to ensure that people find your business when looking for certain product or services in their local area or nearby. Google my business profile show searchers where and how to visit your business or how to contact with you. Another benefit for google my business profile is it improves your local SEO. People now a days rely on google my business for everything and this is the reason why it’s important for businesses to optimize their pages for google search.

Because of today’s digital technology, it’s now faster and much easier to promote your business on internet and on various online platforms. According to research more than 55% of people who use mobile phones for local searches end up visiting a store or any business. Creating, verifying, and optimizing google my business will provide you with invaluable opportunity. You can learn new trends on Digital Marketing at Digital Marketing Classes in Pune.   

Google my business provides huge benefit for your business, and here are some of it.

1) Google my business is free – Google my business is totally free! All you need to do is sign up, create a business profile and fill up all the information needed about your business.

2) Google my business makes you more visible – Google is one of the most used and largest search engine in the world and it receives around 65,000 searches per second. Many people even haven’t made their mind about a brand before starting their search, so this means that your business has to be visible on google search list to grab that customer’s attention or to stand out from your competition. Google my business listings get priority on the first page of local search, maps queries and this listing appears before ranked website. So there is a huge chance to be visible to huge number of audience all over the world.

3) Google my business improves SEO – Google my business is known as the most powerful SEO tool. To look for the best results, you need to optimize google my business profile in order to work in favor of ranking and SEO right from name, address, phone number, website link, business categories, operating hours, logo, service area details, cover photos, other images and so on.

4) Google my business offers an official website for your business – Google my business offers website creation feature for businesses. Once you have created your business profile, the feature offers many customizations right from text, photos and theme designs.

5) Provide Insights – Google my business not only promotes your product and services but it also helps you to understand the market, your customers and what they are actually looking for. The insights will assist you in creating different strategies for your business and in making decisions. This tool also provides information of your customers and where your audience is coming from.

Signing up, Google my business is the future of online marketing because google is constantly expanding and growing in data and online features for customer’s and also for businesses. Join India’s best Digital Marketing Courses in Pune with Placement with TIP.