trbdigital

[trbdigital]

A lot of businesses are not sure about how often, and what times are best to publish content.  Some hesitate, or even stop publishing, thinking that they are bothering their visitors.  There are so many channels, and different etiquette on each can be different.

Solution:  We build custom plans based on social research to ensure that the right content is published at the right times, and in the right quantity.  We make it simple for you.

https://trbdigital.com/social-media-marketing/

[trbdigital]

“If you want something you’ve never had, then you’ve got to do something you’ve never done.” – Unknown

[trbdigital]

Just like offline, your reputation is vital to your success. In a local business word of mouth can be your best marketing tool. When you’re online this can be magnified. Let’s talk about the importance of reviews – and let’s remember that Google reviews are the king of reviews.

Build Those Reviews

Most people who are in the market for your product or service are going to start with a Google search of you. This will hopefully lead them to your Google My Business listing, and all of your positive 5-star reviews. It’s very important that you have at least 5-10 5-star reviews. These reviews will help with your conversions, this helps with sales, and also build traffic to your site, which amplifies the whole system in your favor.

Put Reviews on Your Website

Don’t be afraid to brag about what others are saying about you. These are well-earned kudos and nothing to be taken lightly. These reviews will build your online reputation and offline reputation for years into the future.

Make it a habit to ask for reviews from happy customers, and put them on your website. Reward those who do with giveaways, promos or coupons, and this will also build positive word of mouth. The more places that you advertise your happy customers, the better the return will be for your local business.

Use Reviews in Your Marketing

One of the best digital marketing strategies you can employ in your advertising is your reviews. It could be as easy as making an ad that is entirely positive reviews of your business and then targeting that ad in your local market. If you’re not using targeting and retargeting, then you are missing out on a lot of potential business.

Build Your Brand

A big problem for many local businesses is trying to find content for the website. Adding fresh content is very important for organic SEO results, so it should be a strategy that you employ on a regular basis.

Use your reviews as your content. Create a video, do a podcast, or write an article focusing on how you are providing a positive experience, product or service for your customers. This will build your brand and increase your local exposure. If done over time, you will start to see an increase in visits to these posts and other content.

Keep Building Your Digital Marketing Strategy

It seems obvious, but the fact of the matter is that most business owners are not leveraging their positive reviews. Make it a priority and it will pay itself back time and time again. A small effort now will reap rewards for years to come.

We can help you build a system for getting and sharing your reviews. Contact TRB Digital Services today to chat and we can get the ball rolling for your business success!

[trbdigital]

A lot of businesses are not sure about how often, and what times are best to publish content.  Some hesitate, or even stop publishing, thinking that they are bothering their visitors.  There are so many channels, and different etiquette on each can be different.

Solution:  We build custom plans based on social research to ensure that the right content is published at the right times, and in the right quantity.  We make it simple for you.

https://trbdigital.com/social-media-marketing/

[trbdigital]

Limited budget but want a website that will actually work for your business? Read on. http://bit.ly/2ygCp8k

[trbdigital]

20 important benefits of social media marketing every business should know: https://bit.ly/3kguVpN #businessbenefits #socialmedia

[trbdigital]

It’s FRIDAY! What a week, huh? Share and celebrate your week’s success or weekend plans in the comments! #HappyFriday #Friday #weekend #celebrate

[trbdigital]

OFFERS ARE SIMPLE TO CREATE.

You just enter your offer, the expiration date, and the claims limit, then submit it. Once someone claims your offer, they will be sent an email from Facebook about how to redeem the offer at your business.

[trbdigital]

“Never follow anyone else’s path, unless you’re in the woods and you’re lost and you see a path. Then by all means follow that path.” – Ellen DeGeneres

[trbdigital]

Are you doing these four things to ensure your business remains search optimized? If not, call in the SEO experts at TRB Digital Services to help ensure your business stays up on the latest in SEO strategy. http://entm.ag/gg9

[trbdigital]

USING LOCAL AWARENESS ON FACEBOOK

Local awareness is a type of ad that is run specifically on Facebook. It is designed to help local businesses bring in customers. It works by targeting people in your local area within a certain radius.

These ads are specifically designed by Facebook to be inexpensive and effective. So take advantage of them. Run one and gauge your results. You may wind up pleasantly surprised.

[trbdigital]

Even the biggest brands make mistakes. How you recover, however, can have a huge impact on keeping your customers loyal. http://entm.ag/7ng

[trbdigital]

Monday… as we know, you’ve got to START the race to WIN it! So, how do you plan to go for the WIN this week? Share your ideas in the comments. #Monday #start #win

[trbdigital]

Email absolutely should be part of your digital marketing campaign. If you're the one crafting those emails, then you'll want to keep these tips in mind! Don't have time for email, social, or digital marketing in general? Talk to TRB Digital Services today about your options.

[trbdigital]

With nearly 3.2 billion people worldwide online, not having a website these days is a kick to your marketing strategy. Get found with help from TRB Digital Services. Talk to us today about building the website your business needs. https://trbdigital.com

[trbdigital]

You’re a local business owner, so you know the drill. 

You need a presence online in order to survive in today’s technology-driven business world.  Yet, online marketing is a mystery to many small business owners.  And, even more intimidating is local marketing.

As confusing as it may be, many small business owners, just like you, are often lead to believe that they can conduct their local marketing SEO the same way as the national brands.  What works for the national brands will not work for your local small business trying to beat out the local competition.

It is hard for any business owner to understand the difference between right and wrong in relation to local SEO marketing, as the majority of information available is unclear and inconsistent.  Let’s look at some of the myths behind successful SEO for local business.

Link building is dead – This myth can be found everywhere today, and primarily stems from Google’s attempt to stop unnatural links. Matt Cutts made a recent comment that people trying to build SEO should stop guest posting.  However, there is nothing wrong with posting valuable content in the form of guest posts.  In fact, there are specific directories that every business should be in and is safe in Google’s eyes. Business List claiming will boost your SEO – It has been thought by many local businesses, that if they claim their business listings online, it will boost their SEO. Yes, it is beneficial to claim your business, but it is not the sole reason for boosting SEO.  There are many other factors that are involved in SEO marketing. Social Media does not help with SEO – Social media or social search is the rave today. Businesses that have embraced social media are experiencing enhanced SEO marketing.  Social media creates natural backlinks when users on sites, such as Facebook and Twitter, share your site and information with others.  The key is to post consistently, post value-driven content and stay active in conversations. Keyword Loaded Domain Names – It’s best to keep your domain name focused on your company name or brand name. Adding keywords to your domain name does not typically provide any SEO support, not anymore anyway.  It is the other SEO marketing activities that will promote you and help in achieving higher search rankings. Mobile is the same as Desktop – Mobile searching is key for local SEO marketing. The majority of searches completed on a mobile device are performed for local services and products.  Making sure that your website is ideal for mobile devices can impact your rankings.  If you have not considered a mobile platform for your business, you should. Content is not relevant – It was once thought that link building was the only way to build successful SEO, however, with the changes in Google’s algorithms, writing compelling content is becoming the preferred method in SEO marketing. As discussed above, link building is still relevant, however, investing in value-driven content for web pages, blog posts and more, will bring more quality links and leads to you and your website. Local Pages are not needed – At the very least you definitely need to have your city and state listed on your website to be included in local searches. Title tags, on-page citations, and links should all clearly state where you are located.  However, if you really want to boost your local SEO searches, create a separate local landing page for each niche of your business. These local landing pages will place you higher in local searches. All I need is basic SEO to rank at the top of Google Local – You should know your local competition. If your industry is saturated with businesses such as yours, you may find it difficult to rank near the top of local searches, though not impossible.  You will need to invest a great deal in multiple SEO approaches, consistently, to promote your business to new customers and increase your local search ranking. Photos and/or Video are not important – Multimedia can be beneficial in increasing your local search ranking. Images and videos often show in Google search as blended displays, therefore, these multimedia pieces can provide additional opportunities to get your business found.  If you feel that there is no way to implement photos or videos into your business marketing, think again.  Use your imagination – videos of processes, photos of company events or other local events related to your service or product, all make great marketing pieces. Microsite and other domains I own will help my SEO – there is no real value in spreading your SEO thin. Search engines today are smart enough to know who a domain name is registered to and setting up multiple domains and sites do not build your primary domain, but dilutes it.  Furthermore, many businesses have been penalized by Google for having microsites that have duplicate content.  Concentrate on building your primary website!

There are many SEO marketing strategies, some that were once considered mainstream. It’s difficult for a business owner to keep up with constantly evolving SEO strategies and practices.  However, knowing which are the myths and which are not can help you to make more effective decisions with your SEO marketing campaigns.

Whether you hire a professional to help you with your SEO marketing or you do it yourself, you should understand that SEO is about the overall experience for the user or searcher.  Take that into consideration, and you’ll generate more leads and sales online.

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[trbdigital]

Time to weigh in! Which is better? Chocolate or Fridays? Cast your vote in the comments! #Friday #Chocolate #myfavoritethings #happyfriday