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Trivayu is dedicated to providing its clients with solutions that suit their requirements and empower them with tools that guarantee success. It offers a complete solution package -design, technology, and marketing - customized to meet its client's demands

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Most Important SEO Metrics to Track in 2021

With the drastic changes in the digital marketing industry, SEO or Search Engine Optimization is the most effective technology to administer website growth. SEO help in tracking the ranking of the page and thus generates leads. The quantifiable results can be easily analyzed to decipher insights that can strategize the traffic. 

SEO Metrics are becoming the call of the hour. These are the metrics that help us understand what, why, and how of the digital landscape. Be it traffic, engagements, leads, orders or revenues SEO metrics can provide insights on all. It helps us improve our plan of action. 

Importance of SEO Metrics: 

To manage a website, you need to measure it. SEO metrics allow us to track the effectiveness of all the SEO efforts and suggest areas of improvement. Keeping track of these also helps you in making a sound decision for your brand.

Some Most Important SEO Metrics to track:

1. Backlinks:

These are the metrics that help generates traffic on your website. Linking your website to some high-quality, relevant websites can boost the visibility of your website. These are very important metrics as per Google which help in the ranking of the website. Thus, it becomes immensely important to correctly track all the backlinks.

2. On-Page Optimization Technique:

On-page Optimization is a process by which Google bots go through the content on your webpage and rank the content. It is very important to follow basic hygiene checks on the webpage like proper use of keywords, the adequate density of keywords. Meta description, URLs, Page title, content on the webpage, Related keywords in heading and subheadings.

3. Relevance and text readability:

SEO metrics can track quantifiable content of the website like page views, traffic data, and keywords. Using relevant content attracts leads and develops trust in your website. Actionable content and structured usage of keywords is thus an important metric to track the growth of the business. 

4. Click-Through Rate:

CTR tells you what percentage of impressions in the Google SERPs actually generated a click-through to your web page. Thus we can find a straight linkage between the ranking position of the website and the CTR.  Thus it becomes of utmost importance to improve CTR by crafting accurate and relevant metadata that attracts Users. Match your page title to the keywords searched for. 

5. Keyword Rankings:

Keyword rankings are a basic SEO metric to follow. They help you benchmark your advancement, and they offer an early sign that your SEO system is working. Moreover, rankings give an outline of your present natural piece of the pie just as the absolute chance. Marked catchphrases are significant in light of the fact that they address clients prepared to purchase. These terms are additionally crucial to your online standing.

6. Visibility:

Visibility is a score that actions how much natural pursuit traffic your site gets contrasted with the complete accessible snaps. It considers both pursuit volume and positioning position which drives active clicking factor (CTR). Numerous SEO instruments will give you a sitewide permeability score, which depends on where you rank for every followed keyword and a catchphrase explicit score. The two scores are imperative to follow as they give you a fast preview of how your site is acting as far as SEO.

7. Domain Rating:

Domain Rating is used to compute the by and large SEO strength of a site. The score is determined dependent on various elements, including the number of backlinks, nature of alluding areas, and that's only the tip of the iceberg. The score goes from 0 to 100, and it's based on a logarithmic scale. Thus, it's a lot harder to build the score from 80 to 81 than it is to increment from 20 to 21. Destinations with higher scores are required to rank preferred for search questions over those with lower scores, everything equivalent.

8. Organic Conversions:

Using Google Analytics, this can be tracked easily. By setting goals, the conversion rates can be easily traced. Landing page metrics can also be an important factor to track SEO Metrics.  

9. Page Speed:

It is a measure of how fast the page loads. You can not make your audience wait for your website to loaf. It should be quick. It can also be tracked on the Google Analytics tool. 

10. Engagement Metrics:

Bounce Rate is the percentage of visitors who left the website without clicking any link. Time on site is the amount of time the user spends on the page. These are engagement metrics that determine how engaged the users are on your website These are all important in determining the rank of a website. Keeping track of these metrics can tell us how likely will it be to improve the ranking by let's say running a campaign. 

11. Crawl Errors:

A site with heaps of broken connections and missing pages implies that Google experiences issues creeping the site. In the event that Google can't discover every one of your pages, it can't rank them all things considered. Watching out for your all-out creep mistakes and fixing them can work on your site's clarity. This, thus, can assist with googling rank your pages quicker.

12. Competitor Metrics:

Apart from the above-mentioned metrics, it is also important to track your client’s competition. It helps identify new opportunities, compare total backlinks and upselling opportunities. Contender examination can assist you with uncovering catchphrase openings for your customer to rank in SERPs that might have in any case gone unrecognized.

Since top position rankings bring about huge impressions, having your site in these top situations on the outcome pages means more openness for your site. In addition, being on the principal page for your designated catchphrases not just assists clients to connect your image with those watchwords, yet it imparts trust since organizations on the main page are by and large appear to be more dependable. 

The more your pages and content position in elevated places in the web crawlers, the more possibilities you have for clients to see your substance and partner with your image.

Our Services:

Have SEO or Digital Marketing queries...? We have got you covered at Trivayu Infotech. Feel free to consult one of the best marketing teams out there in this world.

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10 Best Strategies for Monetizing your Website

In today’s fast-growing digital world, everybody wants to make money. Digitalization has opened doors to a plethora of opportunities. Backed by technology, digitization has provided platforms that have enabled the growth of many businesses. Nowadays your website is not only used for generating leads. It also creates value for you by providing you additional income. Wondering how? 

Let me explain through the following list :

1.  Affiliate Marketing:

Subsidiary promoting is a publicizing model in which an organization repays outsider distributors to create traffic or prompts the organization's items and administrations. The outsider distributors are members, and the commission expense boosts them to discover approaches to advance the organization. Let me explain with an example. Many times we see influencers posting reviews of a product on certain websites. 

These websites have affiliate links through which influencers can earn commissions when the product is sold. It is the easiest way to make passive money provided your website has a good customer base. This strategy if applied properly can generate good business for your website. The technique will also increase website visibility.

Implement affiliate marketing using the following steps:

Develop a website for marketing and selling products.

Enable affiliate tools.

Include these generated affiliate links to your websites.

2.  Google AdSense:

The Internet has increased the prominence of Pay Per Click. It has boasted the Monetization of the website. The website owner earns money each time the advertisement on the website is clicked. A very popular tool for this is Google Adsense. This service does not require much effort to set up. It is a technique that can enable the website owner to quickly earn money. The steps to use this technique is as follows:

Go to Google Adsense service page and read the T&C applied on the service. You can use this service only if your website meets the criteria.

If it meets the prerequisites, go and sign up.

Customize the website for your ad.

The services provided by Google are sufficient and self-explanatory. So it is pretty easy to use. Customer forums and tutorials are also available for users to help them get started.

3.  Selling Website Space: 

In this strategy, the website owner can sell space on the website directly to advertisers. By this technique, monetization of the website can be achieved. These advertisements can be present anywhere on the website like at the bottom of the side space. These can also come up as pop-ups or side banners. As a website owner, you will have negotiations over the price of the advertisement. To implement this method, the website should have a good customer base. It should be able to attract traffic for it to be successful. 

This technique works somewhat similarly to pay per click method. The number of times, the users click on the ads presented on your website, you will be paid a commission. Make a media kit and send it to all the potential customers and lure them to your website. Using tools like Google Analytics can help you analyze your website. This can also help in addressing the shortcomings and generate leads.

4.  Become a seller:

You can create a website and sell a digital product online. This technique can serve as a good method for the monetization of a website. It is an easy task as it doesn’t require constant blog creation. As an owner, you just create the product and try to reach your target audience. As a seller, you can also sell physical products. 

However, this would require extra efforts like inventory management, fulfillment, and shipping to a third-party provider. Digital products include e-learning or audiobooks or anything similar. You can also use the website to launch software products. You can also add an eCommerce to your website and collaborate with a third-party full-time service provider to start your business.

5.  Monetization by Donations:

Publishers strive to make their websites attractive and full of clickable content. You don't want your content to stay there. You want to improve it through monetization, personalization, and strategic ad partnerships. Therefore, readers can enjoy a more personalized experience and publishers can increase their income, so they can continue to create content that people like. 

Many publishers create content for free as a hobby or hobby. If they have a loyal fan base and repeat customers, they can build a donation system. Readers donate through platforms such as PayPal or Venmo, and they play an important role in helping their favorite websites operate.

6.  Video Ads:

Similarly, as distributors can put supported articles and suggested thumbnails on their sites, they can likewise put supported and suggested recordings. Distributors sell video advertisements by cost-per-finished view (CPCV) or cost-per-thousand-impressions (CPM). They help promoters focus on the right crowds with content that requests to their watchers' advantages and lines up with their practices.

7.  Membership Websites:

A membership site offers content for money. Let us talk about Newspapers like Economics times or Live Mint. To access these you need to have a subscription. As a website owner, you can too share some content to attract the audience and then charge money for premium services. 

This will not only generate leads but also form a loyal customer base. There are many different types and tiers of subscription models for online publications, including charging for all content; charging for certain content; charging for all content after ten free articles; charging for access to content on certain devices. 

But a very important strategy for this is to work is that your free content should be good. Also, your membership offers should be clear to readers and subscribers. You can collaborate with certain fintech firms and offer coupons and discounts on their services. 

8.  Sponsored Content:

Website owners have supported contents and products on their websites close to their natural substance. The sponsored substance is an article or series of articles made by or for a sponsor. The article appears as another substance on the distributer's site. 

Regularly, the lone distinction is that it incorporates a 'Supported' disclaimer. To understand it let us say Kissan Jam has a website where it is selling its product. Now, Britannia can sponsor their product that is Britannia break on the same website. This is feasible as both are complementary goods. So in nutshell, Sponsoring an ad is like blending the product with the platform. To bring in cash from your site, first, form your crowd. 

Draw in them with the incredible quality substance that answers their questions. Make sure to be reliable when distributing your substance and coordinate a web-based media procedure. On the off chance that you do this quite a long time after a month., there is an incredible possibility you will succeed.

9.  Generate Leads for Another Company:

On the off chance that you advertise other organizations' products on your site, you can utilize that to produce leads for them. Through content pieces like item audits or examination articles, you can guide intrigued clients to a business presentation page with a structure. There they can select into the business offers. Lead age administrations can add income to a site. Remember that it can work better if you run a site that spends significant time in item audits and correlations.

10.  Launch a Course:

By providing a certification program, as a website owner, you give your clients significant information they can identify with your image. On the off chance that you effectively offer e-courses, you can offer a high-level preparing program. This strategy will likewise reinforce your image and your clout in your industry. Several organizations are doing like Coursera, Udemy, etc. But make sure to match industry standards.

Have any Digital Marketing Queries. Feel free to contact us at Trivayu Infotech.

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5 Tips to Reach out for Quality Backlinks in 2021

With the advent of technology, every business wants to global. Every business is looking to attract its target customers. In this ever-changing, hustling world, it is very important for businesses to reach out to influencers for backlinks. 

Backlinks are critical for search engine optimization due to the fact they sign to Google than any other aid unearths your content material treasured sufficient to hyperlink to it inside their personal content material. As an internet site earns backlinks, search engines like google infer that the internet site possesses treasured content material really well worth rating nicely at the SERPs.  Backlinks are extremely important in this era of digitalization. It is a very prominent topic for Off-page SEO. 

Let us consider an example. 

Suppose that a user is reading an article written by a famous blogger. Your company has collaborated with bloggers and there are backlinks to your site. Chances are that the user might stumble upon your website. This is a prominent way of attracting traffic to your site. So always try reaching out to bloggers. Try reaching out for backlink support through ethical ways. These collaborations can work magic. These techniques can be very much useful for driving traffic to your website.

For upscaling businesses, it is very important to reach out to the correct blogger. It is important to target the bloggers which share the same consumer personas as you. It is also important that these influencers share your content and help your business grow. This holds true for both B2B and B2C industries. But the trick here is asking out these players for references on their articles. A positive review from the bloggers and influencers can also help in promoting your brand. As an SEO, reach out to the bloggers who are willing to collaborate with you. This may be a bit inundating task. 

Follow the following steps to reach out and build quality backlinks for your site:

1. Finding Bloggers in your Reach:

If you are a budding company it might be the case that reaching out to top bloggers and influencers be futile. Instead, look for bloggers who are willing to work with you. These bloggers should also cater to a similar audience base. Else even if users come to your site they might bounce back. So, collaborate with bloggers who write good, relevant, and creative content. An added advantage of this is that reaching out to these bloggers and asking them for backlinks is a bit easier than reaching out to big brands. 

2. Work upon brand awareness:

An added bonus here is that after your product receives a few assurances on smaller blogs, the bigger blogs will frequently choose up the story. Oftentimes important websites appearance to look at what’s trending in smaller circles earlier than selecting it up for his or her audience. If your assurance is going well, you’re a long way much more likely to get A-listing blogger assurance with the aid of using pointing to that success.

3. Interact through different ways:

If you need to grow your possibilities of having an excellent customer base, grow to be an energetic player at the blogs you’d like collaboration from. It’s definitely awful shape to leap in without creation and asking out for a favor. Instead, touch upon their posts, interact in discussions and make yourself known. Then, while you sooner or later ship an e-mail with a request, they’ll (hopefully) apprehend your name. And lazy interaction, like saying “satisfactory post” is sort of worse than no interaction. Instead, provide your opinion on what they’ve said, or amplify on a few factors within side the post.

4. Foster a Relationship:

Before and after you have backlink collaboration, it’s crucial to keep to domesticate one's relationships. Monitor the remarks segment of any publish you’re stated in, and cope with worries immediately and openly. Thank the blogger who wrote the piece for his or her collaboration. Track which blogs are supplying you with the quality coverage and the maximum leads, and make certain you preserve the one's relationships. But additionally, paintings to preserve up with the alternative bloggers as well—you by no means recognize who should make it large next.

This works hand in hand. If you are reaching out to them and asking for some favor, remember to return it to them. 

5. Professionalism is always valued:

 Never, ever send an email that reads like a casual pitch. If you don’t make the effort researching about the blogger, why would she or he believe you? It conveys the message that you’re too busy to pay attention to. And in case you aren’t inclined to make the effort for a significant outreach email, why would they make the effort to sell you? Take a couple of minutes earlier than pitching and apprehend what the blogger cares about. Double-test your email reproduction for mistakes, or maybe ship it to a proofreader to review. And maximum importantly, be pleasant and deal with them like a friend, now no longer a nameless enterprise touch you don’t virtually care about.

Important points to note about ‘Backlinks’:

1. Authority: 

Go for the relevant website. Avoid backlinks from spammy web pages. There doesn’t make your brand look good. Go for reliable, authentic sources. These add value to your user base. 

2. Use relevant links: 

Just don’t backlink your webpage with any website. Go for relevant sites. Google has an algorithm to differentiate between relevant and irrelevant links. Like, let us say you are a bakery website. So relevant web page backlinking your website should be from the food industry. If you ask an IT website to backline your webpage, it won't make any sense.

3. Location: 

Google bots index everything on the page. Hence it is very important to place your backlinks. If a backlink is placed in the footer it might not be relevant as compared to posting it in some paragraphs. 

4. Number of Links:

If your backlink is present on the same page where many other backlinks are present, your backlink might get unnoticed for direct traffic. Hence it is always advisable to go to a web page where lesser links are present.

5. Naming Convention of the Backlinks:

The backlinks should be human-readable. It should make sense. It should clearly state out what is the backlink trying to do or what it is referring to. It should maintain the basic etiquettes required for a URL. It should be self-explanatory. It should not have hyphens or alphanumeric characters. Site owners can specify if an individual link passes link equity or not.

Conclusion:

It can be hard implementing off-page strategies such as creating backlinks and reaching out to potential websites and bloggers out there. But these things are really worthy in terms of SEO. We at Trivayu help people get over these SEO obstacles to grow their businesses and help in creating successful brands.

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5 TIPS TO DEAL WITH NEGATIVE GOOGLE REVIEWS

The internet has brought all things to our fingertips, from buying groceries to researching our next new automobile purchase. The internet world is continuously evolving and this has made a huge impact on people’s psychology.

It is easy to assume the importance of customer reviews, but nothing highlights more than objective data just how reviews are used and how they impact business. Online reviews from customers have created a new field in marketing and communication that bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion.

Do online reviews really matter?

The answer to this question is undeniably yes. Online reviews do matter, and they make a big impact on all types of business whether you own a small, medium, or large business. According to many researchers, 49% of consumers always or very often check online reviews, a survey by Podium suggests that 93% of consumers say online reviews do impact their buying decision, and 82% of consumers do read the reviews before making the buying decision. 

This is because by ordering something online, you can only feel it, but until you receive it, there’s always going to be a hesitation at the back of your mind. That’s where you have to rely on other people’s trust and make the choice. 

A simple review on the world’s top search engine site can be the difference if you’re at the top of a search engine page or the bottom when internet goers are searching for companies in your vertical. Reviews can help you understand the customer behavior and also it is very cost-effective which can majorly boost your ROI.

Some ways in which Google Reviews can help your business are: Acquiring Testimonials that can be used for Marketing:

One hesitation businesses have in soliciting online reviews is the fear of receiving a bad review. However, receiving the odd bad review is not necessarily a bad thing. Actively replying to bad reviews and looking to resolve a situation illustrates to your new potential customers that you care about your clients. 

A study actually found that bad reviews can increase conversion by 67%. Another fact to be aware of is that, in today’s day and age, your clients will review your products or services whether you want them or not. Even if reviews are not posted to your site, there are numerous websites such as Yelp, Trip Advisor, and social media sites where reviews will appear.

Leads to more visibility and better SEO:

Google tracks the activity of ratings and boosts the businesses that have a large number of high ratings, as well as ones who have a high number of ratings because it recognizes those businesses that try to engage with their customers. The AI of Google considers this worthy and tries to move up higher in page rankings. 

Helps you create a Brand Image:

When one gives prompt responses to it’s customers and solves their grievances immediately, it helps the business in creating and maintaining an image. It plays a crucial role in retaining the customers. A message generated via the bot when made personalized can help you in many ways. Google recognizes active responders to their reviews and propels them up the rankings. 70% of online searches go through Google, so chances are high someone is going to find you and your business through the world’s most prominent search engine. 

Problem with Negative Reviews:

These points are enough to address the importance and make one understand how crucial is the role of Google Reviews in this digital world.

However, the main issues arrive when your company has grown to a great level in the age of the internet. You’ve just received a negative review on Google. Or maybe, you’ve just decided to focus on improving your digital reputation and discovered some critical reviews of your business. Either way, a negative review on Google is a problem you need to address. 

It becomes really important for your business to have reviews and ratings when someone searches you on Google. Almost 40% of people will not purchase from a business with less than four stars. 

Seeing a negative review about our business can damage our psyche and make us feel defensive. However, during such times, the decision you make is very crucial. The most important thing to keep in mind is to take a moment before responding. You have to respect the power a customer holds online.

However, you should take this positively, and as strange as it may sound, a negative review can actually be a good thing for your business. Think about it this way: do you trust a product or company if all their reviews are 5 stars? 

Perfect online reviews are a red flag for most of us and we often start wondering how many of those glowing reviews are fake. Ignoring a bad Google review won’t make it go away. The longer a negative review exists without you responding, the higher the chance is that it will chase away a potential customer.

5 Tips to deal with Negative Google Reviews: 

1.  Answer Thoughtfully:

Along with being prompt with your replies, it is equally important to be thorough and thoughtful about how to tackle the negative reviews. This feedback likely gives your team an understanding of some of the not-so-smooth aspects and pain points customers experience throughout their everyday experiences with your brand. 

On top of being quick and thoughtful in your response, be honest. 53% of customers expect businesses to reply to their online reviews within seven days. Maintaining a transparent relationship with the customers makes a huge difference. 7 out of 10 consumers changed their opinion about a brand after the company replied to a review.

2.  Personalize your feedback: 

Don’t address the person who left the review as “customer” or “client”. It sounds generic and unfeeling. Personalizing the message might be a small thing from your side but it makes a huge impression in the minds of your customers. Most of the time you can see the first name of the reviewer right there in their Google review, so use their first name.

3.  Apologize and provide a solution:

Often, what a customer experiences when they deal with your company may not be your fault. However, it is the responsibility of the business to consider it as their mistake and apologize for any issue the customer might be facing and solve the problem. Be sympathetic and put yourself in the customer’s shoes. This really leaves a good impression and things function smoothly with your client/customer. 

Depending on the measures taken to address the issue the reviewer has mentioned, you can also share what your business is doing to make sure a similar negative situation doesn’t happen again. Always follow up with negative reviewers. Make sure their issue has been solved and that they ended up a happy customer after the experience.

4.  Take It Offline: 

After you’ve thanked the reviewer, apologized, and offered a solution, the best way to wrap up your review is to once again remind the reviewer that you’re a human being. A standard best practice for handling negative reviews is to take the communication offline as soon as you can. Make sure your reviewer feels heard. Don’t try and make the unsatisfied customer reach out to you. 

Be thankful someone took the time to give you criticism, even when it’s harsh, and appreciate the fact that they are still offering you the chance to make it right. Get their contact info, ask for the best way and time to communicate, and apologize for their displeasure with your product or service. You can use a statement like, “Please contact me personally via email or phone if you’d like to discuss this issue in more detail.”

5.  Go the extra mile if necessary:

Sometimes simply making an apology won’t solve the issue. This could vary depending on exactly what the issue was and how big of an impact it had on the reviewer. Offering a gift of peace could be the first step in that direction. Get creative and think about what would matter to you as a customer. 

Many times, offering compensation when a negative review is posted is not necessary. But if someone suffered financial loss or personal damage, compensation – at least in the form of a money-back guarantee – is the very least a business can do to soothe the grievances of an upset customer.

Conclusion:

One mistake that you should never make is that you should never ask a customer to remove their review. Remember, a bad review isn’t a reason to bang your head against the wall. Asking a customer to remove a review is rarely taken well by the reviewer and can lead to more negative reviews. 

If you don’t have the resources or time to manage such important aspects, then our services at Trivayu Infotech can be your best solution to such problems. Our experts have more than 5 years of experience in tackling online reputation issues and the team of analysts can help you further how to improve at more different aspects. Hoping to have a long-term business relationship with you.

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ARE YOU UPSCALING YOUR BUSINESS IN THE CORRECT WAY?

The year 2020 has drastically impacted how all the different components in life, business, or any other sector used to function. There has been a massive shift from traditional methods into a digital world.

The growth of E-Commerce is astounding and doesn’t show signs of slowing down any time sooner. Within this year, E-Commerce is expected to make sales of around $4-5 trillion dollars. So if you want to go online, the future looks brighter for you. According to NASDAQ, by the year 2040, almost 95% of the purchases are expected to be via E-Commerce.

However, not everyone in the world is well-versed with technology, and all the more so focusing on every aspect might hinder one’s growth. That’s where Trivayu Infotech comes into the picture. A leading software design and development company with clients from over 7 countries across 3 continents, and 3 years of operational experience. We offer low-cost software web designing and the best software developers in UAE, Canada, and many other countries at your exposal to have an incredible online presence. Here are 5 of the most important reasons to take your business online: 

ALL-TIME AVAILABILITY: 

This is perhaps one of the most important advantages for taking your business online. With the help of an online website, you can let your customers visit and know about your services at any time from any corner of the world. Imagine how beneficial it can be for your business to provide its services for a longer period of time and even during the holidays. 

You should never underestimate the value that 24-hour availability can add to your business. It can make a big difference in your day-to-day operations, and it can quickly set you apart from your competitors. In our fast-paced, digital world, ensuring that your business is always available to your customers can result in increased profits and reputation.

According to The Telegraph, “the rise of millennials and globalization means businesses need to operate 24-hour globally, in order to remain competitive”. The standard business hours of 9 to 5 Mondays to Fridays is getting more and more difficult in the age of the internet. 

Good businesses put their clients first. So by outsourcing your customer service to us, you can be sure that your customers will be in safe hands. The reasonable software design by the team at Trivayu can help in creating personalized chatbots so that any sort of feedback or any problem can be solved with convenience. We offer software designing in Dubai and many other major cities.

CUSTOMER SATISFACTION:

Giving customers/clients the convenience to buy a product or even book an appointment at any time helps to maintain a long-term relationship. Automated onboarding sequences are fantastic for helping users become familiar with the product. The ability to solve customer problems with solutions at any time plays a major part in understanding the psychology of their needs. 

Customer satisfaction has a huge impact on your business’ success. A low satisfaction level means your customer retention and loyalty levels will likely be low too, and it’s also a sign of bad customer service – a huge problem that costs businesses up to $62 billion per year! When a customer purchases your product, signs up for your free trial, or sends an inquiry, reach out personally to ask how you can help them.

Research led by Experian Marketing Services shows that personalized emails:

- Have 29% higher open rates;

- Have 41% higher click rates;

- Deliver 6 times more transaction rates.

- Also, around 96% of marketers say that this kind of personalization improves customer relationships.

Who doesn’t like being treated as a priority? For that, our team with reasonable software design in creating websites with a UI that is simple yet effective. We can help load your site load faster because the longer a webpage takes to load, the more its bounce rate will skyrocket. A high bounce rate tells search engines that users don’t find the page content useful, so its rankings will slip.

FACT - 40% of consumers will wait no more than three seconds before abandoning a site.

COST-EFFECTIVE: 

The first thing a business owner will look for its cost-effectiveness. Starting an online business can be extremely inexpensive. A good return on investment is the main factor that encourages the business to continue and make goals and objectives for the long term. Since you can measure ROI easily by dividing your investment by sales, you don’t have to invest too much before you can evaluate how you want to proceed.  

Starting out online means very low startup costs. You have no buildings to construct, no vehicles to buy and few (if any) staff to hire. Simply build your reasonable software design site and start selling. After the initial set-up costs for a website, it can be updated anytime and old information can be removed easily.

MARKETING & ADVERTISING:

Gone are the times when advertising services or products on billboards, pamphlets, newspapers, and magazines. These methods used to cost a big chunk of the budget and still could not guarantee conversions. 

However, in this digital era, with almost everyone having an internet connection and a device to surf upon, targeting people with specific interests is possible. The technology is so advanced where even targeting a specific gender and age group is possible. Social media marketing requires both strategy and creativity.

In this day and age, authenticity is everything. 90% of millennials and 85% of consumers say that authenticity plays a key role in influencing which brands they support. Having the presence of social media handles on popular applications like Facebook and Instagram and linking them to your website helps in achieving new customers from everywhere as well as solving the problem of credibility via customer testimonials and reviews. 

However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.

Using social media helps in achieving brand recognition, generate a conversation around your brand. One can also talk about the current issues which may help in more awareness and can organize events, fundraisers for voicing out their opinions.

TRIVAYU’S affordable software design team with the help of digital marketing can help you achieve unimaginable results at a very affordable price. People not even having an offline business can still start and create their own identity online with our assistance and consultancy. We rank amongst the best software developers in UAE.

BUILDING A NETWORK:

When one is exploring ways to grow the business, it is always wise to consult with other fellow business owners who have already prospered through these online sales and service models. During these times of crisis, meets and greets may need to wait, however via internet forums and chat rooms you can build relationships with other like-minded business individuals. 

Also, recruitment of people via applications like Linkedin and Glassdoor is possible when you take your business online because people can check about the company history, the work, and the offerings. People can work for your business from anywhere when you network yourself to new potential countries.

Social media is all about building relationships. You can engage with industry professionals and collaborate with them to attract potential customers. Finally, after a certain point when you have sufficient knowledge about your industry you can give back to the community and help others around who might need assistance. Keywords can make your profile easy to discover: Want potential customers and business people in your industry to find you? Do a little keyword research to find what words they’re searching that are relevant to your work.

It is also important to choose the social media platforms wisely because every platform has different types of audiences.

Twitter - Twitter’s use of hashtags makes it easy to find trending topics and experts and join the conversations too. Use it for updated information on trends and news related to your industry.

Linkedin - If you are in the market looking for working professionals, then this is the perfect platform for it. In addition to creating connections, LinkedIn groups offer a great way to network within your industry.

Facebook - Facebook has a huge user group which makes it a powerful place to connect beyond friends and family. It is the most used platform around the world.

These tips can help expand your network by helping you partner with businesses whose customers might need a service or product like yours

FACT - According to BigCommerce, online stores with a social media presence have an average of 32% more sales than those that don’t. 

Internet rules over our reality - whether we accept this fact or not. If you cannot find a business on it - it is nonexistent for Internet users. The Internet is where people spend their time, which means that if you want to reach them, you should be there, too. 

It is no longer a question of if a business can afford to have an internet presence, it is now a question of can a business afford not to have a website and internet presence. The 21st Century has led to a ‘digital world, those companies who do not embrace this fact will not prosper or possibly fail even to survive. 

With having experience in working with clients all over the world, we are amongst one of the most promising and low-cost software design and best software developers in UAE. 

We assure you in giving the best hassle-free experience at Trivayu and help to grow your business online, be successful and achieve all your goals. We look forward to creating a long-term business relationship and guarantee you to be at the forefront in lending your company our various services whenever required.

[trivayu]

Organic Traffic vs Paid Traffic: Which is Better in 2021

Until today, the question remains: which is better, organic or paid traffic? When it comes to what’s better for your business and which path you should pursue, the answer is both. That’s because your paid ads will be far more successful paired with great organic optimization of your website, and your paid ads will offer insights that will help improve your organic optimization efforts. 

However, initially, when you start your business journey, it is advisable to try to reach people organically. In the long run, organic traffic works best for websites that wish to increase web visibility and online presence. Search engines like google and bing rank websites in accordance with the relevance of the content. So a lot of organic search marketing involves making sure your titles, tags, meta descriptions, URLs, keywords, and content like landing pages and blogs are all highly relevant to your potential customers. 

First, let us discuss what are the different ways one can get organic traffic :

Blogging:

Organic traffic is about building your website from scratch. Blogging is the best and the simplest way one can start doing so. One could say blogging is extremely essential to start because it helps you connect to the audience with your way of writing and conveys what are your morals, objectives, and vision through your content writing. 

Blogs help businesses give a kickstart because blog content answers a specific question that a lot of people were asking. Creating content for the sake of creating content, because you heard publishing regular articles is good for SEO, won’t get you very far. In fact, it may even cause a lot of damage to your reputation. 

SEO is all about ensuring search engines understand your content and you rank for your target keyword. Writing SEO-optimized content is not easy as it consists of many steps, however, if you want to reach your goals, it is surely worth the dedication and hard work. Link building is a part of SEO strategies. Search engines love quality links and hate irrelevant links. Thus it is important to have relevant and quality links to your blog. 

Understand your target audience and write articles that will provide them with newfound information based on your line of work. Your website is a representation of your business. In a lot of cases, it’s the first impression a potential customer may have of your business. Another important point to be kept in mind is to always be frequent with blog posting. You may never know how important your blogs could be for someone, or how your blogs could help solve questions that very few people have answered. It is not that tough to maintain blog frequency, just needs to be a bit organized. 

70% of marketers consider SEO (organic search tactics) better than PPC (ads) for sales; they say being found via organic search resulted in better click-through rates, more time spent on the page, and more eventual leads.

Promoting on relevant online communities:

Relevant online communities are platforms where you can find your target audience. You can find communities on platforms such as Quora, Facebook, Reddit, etc. However, one should note that spamming won't help at all. It is better if one connects with others of the same niche over there. Everyone can help each other and gain organic traffic. Build trust in the community and cultivate your relationship with the group admin. 

On Quora, people can ask questions or answer them. It is a great way to generate your organic traffic and establish your authority. However, it is very important to answer only those questions of which you have complete knowledge. Quora is a user-generated site, which means that thousands (if not millions) of people ask questions each day. Do a mix of both, that is, questions that have huge engagement, as well as answer those who haven't received any engagement yet. However, don't expect to generate huge traffic. According to sources, only about 20% of these questions actually generate traffic. If your answer provides values, it is surely going to help you bear the fruit.

Podcasts for brand awareness:

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Podcasts have become one of the hottest marketing channels. 44% of the US population have listened to a podcast. You can send out emails to people who are experts and share their stories through your podcasts. In this way, you can gain a new audience because your content gives value to them. 

You yourself can also participate in other podcast channels to tap your audience. This is an excellent way of helping each other. Your stories and your journey can inspire many people once you reach a good point. You can gain credibility with such techniques. You can also host webinars. Webinars are an excellent way to impart your wisdom to your eagerly waiting audience. A great social media campaign with webinars can give you unbelievable results. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. 

Now, let us discuss what are the different ways one can get paid traffic :

Social media marketing:

Social media sites such as Facebook, Instagram, and Twitter aren’t just ideal for building organic traffic, but also for driving instant traffic to your website. The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. 50% of small businesses aren’t using social media to promote their business. This is a great advantage to people who are tech-savvy and understand how social media is evolving and is used in so many ways. 

Social media marketing will make it easy to spread the word about your products and mission. You can promote your products and services, and gain new traffic every day. You can use paid methods such as paying these platforms for ads. These ads have become so advanced that you can even filter what location, what gender, what phone people are using, etc. to promote your business. Optimizing your social media profiles is as important as optimizing your website's SEO. 

With paid search ads, you’re essentially paying for immediate results in search engine rankings on the results pages of Google, Bing, or other search engines as well as different social media platforms.

Influencer marketing:

Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and drive sales. Working with influencers is a great chance to generate better natural backlinks for your website, further improving your site ranking. 

As influencers have a massive following and significant reach on their own, they can automatically improve your visibility when they share your content or engage with it. There has been a massive shift towards influencer marketing in the past 2-3 years. The primary goal here is discovering influencers based on topics of influence and audience demographics, who can deliver on all the vital engagement metrics. 

The millennials of a country are the most active users, and customers and they have been showing great signs of trust towards these influencers. Finding the perfect influencer for your strategy is a bit difficult task. However, if you do get it correct, it can lead your business to such a growth you could have never imagined. When influencers post about a brand or something they use, the audience knows that it comes from a very trusted source and that trust factor gets achieved instantly. 

In some cases, influencers also encourage your target audience to create their own content with a branded hashtag unique to your business. Unboxing videos from Influencers, through their YouTube channel or Instagram live video, help shine a spotlight on your product by getting it in front of their entire audience at a minimal cost to your brand. 

Tactics such as asking their audience to tag a friend who would be interested in such products, or asking them to follow, signing up your newsletter, downloading your app, etc. are some of the methods influencers engage their audience to perform. This has an unlimited reach as the followers keep on tagging new people and this keeps going on rapidly. 

Apart from other metrics to know how your Influencer marketing has performed, affiliate marketing via your influencers can help you get an actual idea of what leads have been converted. Affiliate marketing for influencers is essentially a way to earn a commission payment on the clicks or sales you drive on behalf of brands. 

If you sell products, then letting audiences convert themselves into affiliate marketers for your business can be a great win-win situation for both parties. You can get commissions between 5%-15% depending on various products so that you can get more customers because of this incentive, as well as the micro affiliate marketer can receive some incentive.

Pay per click(PPC) Marketing:

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. In PPC ads, the advertiser only pays when someone clicks on their ad, and this is the most common kind of search ad. 

75% of searchers say it’s easier to find what they want in paid ads. Use the Google Ads Performance Grader to Grade Your PPC. You can get to know about your quality score, click-through rate, impression share, and many other filters which can help you decide your next campaign. 

In the end, it all comes down to what you need. If you want instant growth, it's always the paid ads that will help you reach out to more people. However, it is not 100% true that paid ads will help you. Instead of organic traffic vs paid traffic, it should be organic traffic AND paid traffic. Both complement each other. A good strategy combining both can help you succeed in the long run. 

However, if you want any help regarding starting your business or in digital marketing aspects, we at Trivayu can help you in assisting your business, generate ideas and grow your page. We have more than 3 years of experience in working with clients all over the world. Hope to build a long-term business relationship.