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Foundation Earth calls for ‘harmonised approach’ to eco-labels: 'This is our opportunity to put commercial pressure and national politics to one side'

Environmental labelling of food and drink products is ‘essential in helping consumers make more informed choices, as well as producers who are given the information they need to innovate in a more sustainable way’. That’s according to Foundation Earth, which formed last year with the aim of rolling out a Europe-wide eco-label scheme by the Autumn of 2022. The organisation has received the backing of global food and drink giants Nestlé, Tyson Foods, PepsiCo, Danone, Starbucks, Co-op, Sainsbury’s and M&S. But Foundation Earth’s plans are being hindered by what it calls “a proliferation and disparities between existing methods and labels”.​ It’s estimated there are over 120 different types of front-of-pack labels in use on food and drink products globally, all offering to provide shoppers with greater information about the environmental footprint of food. On top of Foundation Earth, there is Eco-Score, (courted by big names in European retail such as Colruyt and Lidl) and Planet-Score in France. Four of the UK's biggest retailers, Co-op, Morrisons, Sainsbury’s and Tesco, will also trial this summer a new environmental labelling system unveiled by grocery-research body IGD.  Individual countries are eyeing their own eco-labels too. For example, Denmark is investing DKK 9m (€1.2m) in the development of a government-run climate label for food. What's more, at present the eco-labels all measure slightly different things in slightly different ways​. For example, all are based on lifecycle analysis (LCA) methodology, but this can be sourced from diffent data sets. Planet-Score, meanwhile, is keen to go beyond LCA methodology and address other factors such as pesticide use, climate impact, biodiversity and animal welfare on its labels.  Different methodolgies are confusing consumers and producers​ But according to Foundation Earth, this flood of groups using using differeent methods when calculating the climate impact of a product “risks leading to more confusion among consumers and industry players”.​ It is therefore calling on all the different eco-labels to agree a harmonised approach to be rolled out in the EU and UK. The European Commission has, for instance, said it plans to propose a standardised methodology. Foundation Earth has formed what it calls a ‘heavyweight’ political and scientific coalition to set out the key principles for a future eco-labelling scheme for food and drink. The group comprises senior politicians from six countries, a number of Europe’s leading food and environmental scientists, the UN’s climate change body and three influential EU-backed food and climate change initiatives. In a letter to the European Commission and the UK Government, the coalition “calls on all stakeholders to engage openly, inclusively and collaboratively to find the optimised and harmonised solution we crave”.​ It says that an optimum environmental labelling scheme for food and drink should: - be governed by an independent organisation, - be harmonised across the continent of Europe, - build upon the European Union’s Product Environmental Footprint, - be based upon the foundations of life cycle assessment, - use as much primary data as possible, - allow products to be compared based upon credible and robust product-specific data. The letter stated: “As the future of environmental labelling for food and drink continues to take shape, it is vital that any eventual scoring and labelling scheme is governed by an independent organisation and harmonised across the continent of Europe, building upon the European Union’s Product Environmental Footprint.​ “Environmental labelling of food should also be based upon the foundations of life cycle assessment, use as much primary data as possible, and allow products to be compared based upon credible and robust product-specific data.​ “It is encouraging that technical solutions will soon be available to make such a system a reality and that research is already being compiled on how consumer behaviour can be affected by environmental scoring.​ “Any environmental labelling system that falls short on these core principles not only risks failing to gain the trust of consumers, but would not provide food and drink producers with the product level information they require to introduce sustainable innovations through their supply chains.​ “It is these small changes - when added together in their millions - that will go the furthest in reducing the industry’s environmental impacts.”​ In a separate public letter addressed to the other leading labelling schemes, Foundation Earth chief executive Cliona Howie warned that “future generations will not forgive us if we squander this chance” ​to come together. Howie wrote: “The deployment of multiple schemes, several different label designs and various contrasting methods risks undoing all of our good work. If we fail to come together, we run the real risk of grabbing defeat from the jaws of victory. We will confuse consumers, add costs to producers and retailers and fail to seize the potential of multiplying our efforts and combining our expertise.​ “Most of all, we risk losing the trust and goodwill of the citizens for whose engagement and understanding our mission depends.”​ An eco-label summit  Foundation Earth has called a summit in Brussels for September, to be hosted by EIT Food and independently chaired by its chief executive Andy Zynga. EIT Food is the European Union’s food innovation initiative. Those invited from other environmental label scores include representatives from Ecoscore, Planet-Score and IGD. In her letter to the other organisations, Howie wrote: “This is our opportunity to put commercial pressure and national politics to one side and instead come together to deliver the change we all want to see. ​It is within our grasp to do something extraordinary.​ Future generations will not forgive us if we squander this chance.​”​ 'It is not about who wins' The summit will be the first of its kind, said Foundation Earth, and has been called in order to explore how the different initiatives can come together to deliver an optimum labelling scheme better and faster – and avoiding unnecessary proliferation. “The ambition is therefore to build a harmonised approach, which means one method and one label deployed at scale across the continent, adhering to the key principles set out in the joint letter,​” a Foundation Earth spokesperson elaborated to FoodNavigator. The spokesperson stressed the point of the summit is not an attempt by Foundation Earth to become the dominant label in Europe, but for for all the different labels to agree to use the same methodology. “It is not about whether FE, IGD, Planet or Eco ‘win’ or become the dominate label, it is about us all working together instead of competing, taking on each other’s expertise and agreeing on a harmonised and unified way forward that is delivered better and faster together than it could be alone,” ​the spokesperson said. “We are not precious whether FE becomes the dominate initiative or not. We are only firm on the key principles of the future optimum scheme and we want to work with the others to ensure they are delivered - so consumers get the clear info they crave and the industry gets the info it needs to innovate in a more sustainable way. It is no more complicated than that.​ “Everyone loses if there are multiple labels and multiple methods. We do not affect the change we want to see - as it will not enable us to build a more sustainable food and drink industry. The aim of the summit is to avoid this by bringing together the leading initiatives under one roof.”​ ‘We recognise the need for a harmonised approach’​ The other eco-label schemes said they welcome attempts to develop a standardised methodology.  IGD told FoodNavigtor: “IGD recognises the need for a harmonised approach to environmental labelling in the UK to avoid consumer confusion and we have been working in close collaboration with industry, WRAP and Defra to deliver this. We have made good progress, with four retailers trialling environmental labels in a virtual reality setting this summer, as the food industry moves one step closer to developing a consistent environmental labelling scheme.​ “We are engaging with a wide range of stakeholders and also working with the World Resources Institute to review our methodology to ensure we consider development of labelling schemes in other markets. We welcomed the announcement this week that as part of the government food strategy, it will be developing a mandatory​ methodology that must be used by those who want to produce eco labels - this will build on the work IGD is leading, ensuring consistency in the data that supports a labelling scheme. We would welcome further discussions with relevant stakeholders and look forward to sharing the results of our trials later in the year. ​ Antoine Thill, representative of the European EcoScore, responded: “We warmly welcome the adoption of a uniform calculation method throughout the EU in order to determine the environmental impact of the products we consume. Offering a comprehensive and meaningful label in all EU - for all kind of products - is at the core of our idea.”​ EcoScore, he said, supports an “ambitious methodology”​ that takes into account “the widest range of criteria impacting the environment, without leaving aside scientific assessment and without bringing unnecessary complexities”.​ In addition, EcoScore supports the idea of compulsory eco-labels on food products, Thill told us. “We think that environmental labelling can be even more efficient if it provides negative information for products that are particularly damaging the environment, while bringing to the fore the ‘greener’ products.”​ As spokesperson from Planet-Score, however, warned: "Imposing a harmonized frame which does not correspond to a sound and holistic ecological scenario would be a major mistake. Defining and sharing the vision of a sustainable food system for Europe should come first; then designing the information device that shows how to shift towards this vision – this is what we have done with Planet-Score.​ "We will be happy to collaborate with initiatives which want to go beyond PEF , and carry an explicit and multi-dimensional vision of ecological transition of the food system."​ Read More Read the full article

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Drill Rapper 22Gz Arrested for Attempted Murder

June 14, 2022 News 22Gz is in custody on attempted murder charges. The Brooklyn drill rapper was on his way to perform at Hot 97’s Summer Jam on Sunday morning when he was arrested at JFK airport in connection with a March shooting that left three people injured. The 24-year-old, whose real name is Jeffrey Alexander, is accused of opening fire outside Club Freeze Cafe & Lounge in Brooklyn and hitting three people, according to the New York Daily News. All three victims, whose injuries are not considered to be serious, identified the gunman as 22Gz. “This shooting not only wounded the victim, but endangered the lives of everyone in a crowded club,” said Brooklyn District Attorney Eric Gonzalez. “Senseless gang rivalries fuel much of the gun violence in our communities and I remain committed to vigorously prosecuting anyone who engages in this criminal conduct.” In addition to the attempted murder charge, 22Gz is facing 2nd-degree assault and weapons charges for a pistol, along with a 1st-degree reckless endangerment charge. In 2017, 22Gz was arrested in Miami and accused of killing a man during a parking spot dispute. He spent five months in jail, but prosecutors later dropped the charges after determining that the victim was shot by someone else. 22Gz has become a star in the Brooklyn drill scene with songs like “Suburban, Pt. 2,” “Twirlanta,” and “Sniper Gang Freestyle.” Read More Read the full article

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Amazon To Launch Drone Delivery Service In California

After ordering goods online, consumers expect to receive them at lightning speed. With new Amazon technology, it is seemingly a possibility with their new drone package delivery service. According to FOX LA, the e-commerce company is testing out a drone delivery option in Lockehard, CA. The town was chosen because of its previous ties to aviation, the company announced on Monday. They will be the first to experience Prime Air deliveries. California State Assemblyman Heath Flora stated: Lockeford residents will soon have access to one of the world’s leading delivery innovations. It’s exciting that Amazon will be listening to the feedback of the San Joaquin County community to inform the future development of this technology. This is how the process works: A customer will place an order, and the drone will fly to their location, release the package in the backyard and leave. It’s reported that the drone will be able to carry packages up to 5 pounds and 400 feet in the air, while flying up to 50 miles per hour. Amazon also says that they’ve been working with the technology “so its drones will be able to operate at greater distances while safely avoiding other aircraft, people, pets, and other obstacles.” At this time, no official launch date has been given. But the company does say the new delivery service will happen this year. Roomies, what y’all think of this? Read More Read the full article

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10 Tricks That Help Elegant Kate Middleton Shine Brighter Than Hollywood Stars

Kate Middleton is a real style icon, and many women want to dress like her. Being royalty, the Duchess has to adhere to a strict dress code, but her outfits still become the topic of discussions in social media. At Bright Side, we analyzed Kate’s fashion tricks and found how she manages to look stylish without breaking royal protocol. Catherine has her clothes fitted. Kate Middleton’s style is about perfectly fitting outfits. The Duchess has almost all of her clothes fitted. This allows her to always look chic. Kate is known to be thrifty and often alters her old clothes. So, in 2018, she wore a blue coat during her pregnancy. We saw the altered version of it on the Duchess 2 years later. She chose a few hairstyles and alternates them. From year to year, Kate’s hairstyle hasn’t changed much — brown hair of the below the shoulder-length. She is not fond of fashionable coloring, doesn’t grow her hair longer and doesn’t get short haircuts. Her main hairstyles are a low bun, ponytail, half-up and loose and wavy. Kate simply selects a hairstyle that is suitable for a particular situation: a formal reception, a walk or a red carpet event. She likes subtle prints and patterns. Kate prefers subtle patterns (usually classic polka dots) or different floral prints. Kate managed to style even leopard print in the most sophisticated and subtle way. She knows how to wear a belt. A belt can help you look more elegant and sophisticated — you can emphasize your waist with it or make your legs visually longer. And the Duchess of Cambridge surely knows about this and regularly complements her outfits with this accessory. The length of her skirts depends on the situation. For formal events, Kate usually chooses plain classic dresses that are knee-length or slightly lower, without flashy prints. At social events, the Duchess appears, as a rule, in floor-length dresses. She can also complement her dress with lace, ruffles, or sequins. Catherine has almost stopped wearing skirts above the knee and mini skirts. Perhaps this is due to the fact that this style doesn’t correspond to the royal dress code and doesn’t make her look more elegant. She complements her outfits with a collar. Sometimes Kate adds interesting details to her simple, classic outfits. And one of her favorite tricks is a collar. To present her third child to the world, Kate wore a red dress with a lace Peter Pan collar. She prefers natural makeup. Kate’s regular makeup is about accentuated eyebrows, brown eye shadow, a little eyeliner, natural colored lipstick and blush. She can wear a smokey eye from time to time. Once, Kate was seen with false eyelashes. However, they also looked so natural that it was even difficult to distinguish them from the real ones from a distance. Makeup artists explain that this effect can be created by using eyelashes with the thinnest band, which will add only a little bit of volume to your eyelashes. She knows a thing about cuts and seams. Kate knows how to emphasize the curves of her figure with strategic cuts and seams. With the help of these elements, you can add structure to the shape of your body. She likes to wear striped shirts in everyday life. A striped shirt has become the Duchess’s trademark. When Kate needs a simple casual outfit, she opts for a striped top. Such blouses or T-shirts are part of a basic wardrobe, they can be paired with any bottom and always look good. She sends messages to the world with the help of brooches. Royal protocol and Kate’s own reserved style don’t let her go overboard. Instead, the Duchess expresses her opinion through small details in clothing or jewelry, in particular brooches. For example, a brooch in the shape of an oak branch is an important symbol of the Middleton family. And during visits to Canada, Kate often wears a brooch in the shape of a maple leaf, which is the symbol of the country. Do you like Kate Middleton’s style, or do you think it’s too strict for you? Tell us in the comments below. Bright Side/Girls stuff/10 Tricks That Help Elegant Kate Middleton Shine Brighter Than Hollywood Stars Read More Read the full article

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How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

- Content Marketing - Digital Strategy - Social Marketing - Social Media Updates - Live Twitter Chat - SMT Experts - Become a Contributor An article from Are you looking for ways to improve your eCommerce website? Want to learn how to incorporate social proof into your eCommerce marketing strategy? The team from Squarelovin share their tips for success in this infographic. They break things down as follows: - What is social proof? - Forms of social proof - Stats demonstrating the power of social proof - How can you generate social proof? - How UGC drives results Check out the infographic below for more. A version of this post was first published on the Red Website Design blog. Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Social Media Today news delivered to your inbox Get the free daily newsletter read by industry experts Latest in Content Marketing Read More Read the full article

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The Tony Awards 2022: See All the Best Red-Carpet Looks

Leave it to theater actors to bring the (fashion) drama. Stars like Lea Michele, Ariana DeBose, and Uzo Aduba arrived at the 2022 Tony Awards red carpet on Sunday, June 12, dressed in their Broadway best.  There was no shortage of shimmer, flair, and ruffles at the show, which took place at Radio City Music Hall in New York City, and honestly, we'd expect nothing less.  Scroll for our favorite looks of the night. Read More Read the full article

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(Video) Taina Williams And G Herbo Share Footage Of Their Newborn Daughter Emmy

Taina Williams took to Instagram on Friday with a lil’ surprise for fans! The 24-year-old shared the first look at her daughter with rapper G Herbo. As you may already know, the pair welcomed their second child and first daughter together on May 17. She weighed seven pounds, five ounces, and was 19.5 inches long. Taina previously shared photos of her return home from the hospital. But by Saturday, the parents had shared their newborn’s photoshoot results and videos of her awake! First, Taina shared photos of their little one, Emmy Love Wright. The sleeping newborn was wrapped in a light pink blanket, wearing a flower crown, and photographed inside a small basket. Following Taina’s post, the daddy of three shared a few other flicks from the shoot by photographer Patty Othon. His round-up of photos included Emmy sleeping in a heart-shaped background dent. She again wore a flower crown and lace-trimmed onesie in neutral tones. The second slide in his Instagram post showed toddler Essex grinning with his fingers in his mouth next to his new sibling. “All I’m missing is my first heart,” G Herbo wrote in the caption. “But Emmyyyyy Love gimme some love.” Fans Joke About Strength Of G Herbo’s Genes After Seeing Emmy’s Face In two clips posted to Taina’s Insta Story, Emmy stares at the camera with wide eyes open and arms flailing. She was dressed in a tan-colored two-piece accessorized with a large, polka-dotted headband. Fans lightheartedly joked online about G Herbo’s gene pool taking over. Folks have previously pointed out the twin-like resemblance between Herbo’s first son Yosohn from a previous relationship and Essex, his first kiddo with Taina. Now, the first look at Emmy makes it clear no one would question the familial link between the three siblings or their daddy! G herbo keep having the same baby lmao id be pissed if i was taina like my daughter couldn’t take my face???? — ✌🏾 (@_virgoat) June 11, 2022 after seeing herb daughter while she’s awake I can say she definitely looks like taina to me😍 but she got herb nose like why is his genes soooo strong lmaoo — YM (@yungmandaa) June 11, 2022 Taina had the same baby all over again, they daughter look just like Herb — A’MYA (@MyaZhanee) June 11, 2022 The couple celebrated their daughter’s pending arrival with an all-pink baby shower in April. The event space featured a high-rise view of a city and lavish pink decorations, from balloon fixtures, hanging umbrellas, flower arches, and even tall vases with pink roses. Want updates directly in your text inbox? Hit us up at 917-722-8057 or click here to join! Read More Read the full article

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How to easily reach level 100 in Fortnite Season 3 using Reality Fruit and Weeds

Fortnite quests are a hot trend whenever a new season drops and players are eager to level up faster and gain more XP to claim Battle Pass rewards. This time around with Darth Vader sitting at level 100, players are finding legitimate ways like using Reality Fruit to level up to 100 faster than usual. Ever since Fortnite buffed up the Accolade XP in-game following community backlash, loopers are finding ways to exploit the buff and get to level 100 to start grinding Bonus Battle Pass rewards. Some are driving Ballers around Rave Cave non-stop to complete a milestone, while others are taming wild animals and riding them to greater distances. However, the easiest way to gain a bunch of XP in a single action hides behind the mysterious Reality Sapling and the Weeds that grow around it. To grow a sapling that bears the ‘Fruit Loot’, players need to find Reality Seeds spread across the island in Reality Bulbs and place their sapling within a biome. - Read More: The Rock hints at Fortnite X Black Adam Collab in Chapter 3 The sapling, later on, grows larger and bears fruit every 6 minutes of game time that grants them varying loot tiers. However, players also need to clear the weeds surrounding the sapling for the next fruit to grow and tier to evolve. Turns out, that bearing fruit and clearing out weeds is giving players a huge amount of XP. Here’s how you can do it. Use Reality Sapling and Weeds to get to Level 100 faster in Fortnite Season 3 The video above by content creator GKI (aka Glitch King) shows a legitimate method that players can use to get over 100,000 XP in a single match. The method is not limited to one level or match as it is limitless. To perform the method, you need to drop near the areas where you can find trees connected to the Reality Tree, which are Greasy Grove, Rave Cave, and Reality Falls. Once you drop into that area, you can find a bunch of Reality Saplings that have Fruit on them. After you land near a Sapling, pluck all the fruits one by one from it as fast as you can. You will then be able to notice the XP level stacked as x3. Once all fruits are plucked, then clear out the Weeds surrounding the sapling in a similar way. - Read More: Fortnite Soundwave Series: How to collect Gen Hoshino Concert Coin and get 40,000 XP That will again grant you a bunch of XP stacked in 3s and you will at least bypass one level in your Battle Pass. Once you are done with that sapling, keep on rotating amongst these biomes repeating these actions with all saplings you can find. The method cannot get you banned as it is a bug that a live Battle Royale match has and since Epic buffed up the XP, you can use it as many times as you want. At the end of a match, an average XP of around more than 100,000 will be shown at the bottom of the screen. - Read More: Fortnite players discover game-breaking glitches in Rave Cave in Season 3: “They need to fix this” You can also perform this method in a Team Rumble match where you can land on your own territory and claim Reality Fruits from saplings without the risk of getting eliminated by an opponent. Players have already started working with this method and have gained over 400,000 XP from just a couple of matches. More XP exploits can be seen in the future as Epic takes steps to fix the broken XP system this season. However, players are still using everything they can to level up and finish the pass as soon as they can so they are ready for Indiana Jones as he arrives to the loop soon. Read More Read the full article

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Mermade makes cell-based scallops with circular aquaponics tech: ‘Our technology is relevant for the entire cell-based meat industry’

Jerusalem-based Mermade Seafoods is leveraging cellular agriculture to put ‘more sustainable’ seafood products on shelves. The company is working on a line of seafood alternatives to be produced in a bioreactor, rather than the ocean, starting with the scallop. But in an industry first, the start-up is developing a circular method growth media platform leveraging aquaponics technology. “We’re the only ones doing this,” ​Mermade Seafoods co-founder and CEO Daniel Einhorn tells FoodNavigator. ‘We need more affordable, sustainable, tasty and healthy protein’​ Mermade was created by three co-founders – CEO Einhorn, CTO Dr Rotem Kadir, and COO Dr Tomer Halevy – in response to the agri-food industry’s negative environmental impact. Globally, the sector is responsible for an estimated one-quarter of all greenhouse gas emissions. “Not only do we have the imminent climate crisis, and we need to make a drastic change by 2050, when we’ll have a global population of 10bn people,”​ Einhorn explained. At the same time, demand for protein is on the rise. By 2050, overall protein consumption is expected to double and marine-based proteins are predicted to take a growing market share. This is another reason for concern, suggested Einhorn. The health of the oceans is ‘deteriorating fast’, he told this publication. “I’m not sure that everyone understand that the health of the entire planet is reliant on the health of the oceans, which supplies 50% of the oxygen and absorbs carbon dioxide. It’s all connected.​ “In short, we need a more affordable, sustainable, tasty and healthy protein source.”​ Combining aquaponics with cellular agriculture​ Like a growing number of start-ups, Mermade believes the solution lies in cellular agriculture. However, the start-up believes cell-based meat can be produced even more efficiently and sustainably – and is turning to aquaponics to make this happen. Aquaponics combines aquaculture – the growing of fish and other aquatic animals – with hydroponics, whereby plants are grown without soil. Essentially, the aquaculture water provides the nutrients for the plants to grow. Mermade Seafoods COO Dr Tomer Halevy. Image supplied. Mermade’s solution leverages aquaponics technology to limit the amount of waste in cell-cultured protein production, explained CTO Dr Kadir. “The problem with is that it is very costly and does not fully take into account the massive scale-up required in the future. During the growth cycle, the cells produce a lot of waste – mostly ammonia, phosphates, lactic acid, and metabolites – that are excreted into the media during the proliferation phase,” ​he told this publication. Most companies discard this spent media, which still contains valuable biological components, before replacing it with new media, we were told. Yet spent media should not be considered ‘waste’, the CTO stressed: “It still contains a lot of good nutrients that the cells didn’t get a chance to consume.”​ Mermade is working to employ the concept of aquaponics on a cellular level. It has coined this merging of these two technologies ‘cytoponics’. The company is taking what the cells ‘produce and excrete’ into the media, which is predominantly ammonia and other ‘wasteful’ products, and transferring it into another bioreactor containing microalgae. The ammonia-rich ‘waste’ product enables the production of algal biomass, which in turn produces ‘clean and oxygenated’ water. Mermade can then use that biomass to feed its cells. “It’s a circular process with almost no ingredients wasted or thrown away,” ​explained Dr Kadir. Mermade expects this process will allow it to reduce production costs ‘dramatically’. “This is a real gamechanger in the industry.​ “The technology we’re developing is going to be relevant for the entire cell-based, pharma, and alternative protein industries whenever companies are using cells.” ​ As the ‘only ones’ in the industry doing this, Mermade says it is truly rethinking cell-cultured protein production for the food industry. “We know the hurdles this industry needs to face to be viable, sustainable, and scalable, which got us thinking: How can we look at this differently and bring a new solution to the industry?” ​Dr Kadir recalled. Homogenous scallops for reduced time to market​ Indeed, this is where Mermade differs from other cultivated meat start-ups working hard to develop cell-based beef, chicken, and seafood. Rather than putting all its energy into the final product on the plate, Mermade is placing greater emphasis on the process. That is not to say the start-up does not have a product pipeline and strategies in place to reach the end consumer. Centring on seafood in general, Mermade plans to start out with cell-based scallops. The reason for this is at least two-fold, CEO Einhorn explained: From an R&D perspective, scallops have the ‘most simple shape and texture’ to replicate of all meat analogues. And secondly, conventional scallops are regarded a premium, expensive seafood, making price parity less of a challenge. Further, scallops are ‘well-liked’ and ‘super nutritious’. In terms of market size, scallops are worth an estimated $8bn, which adds to appeal for disruption. Mermade Seafoods was founded COO Dr Tomer Halevy, CEO Daniel Einhorn, and CTO Dr Rotem Kadir. Image supplied. “Imagine if we managed to achieve and then tried to come up with a whole cut steak product, which would be yet another completely separate R&D feat and a very hard one at that,” ​said the CEO, suggesting going after a technically challenging product would extend the start-up’s time to market. “I wouldn’t call low hanging fruit, because the really high hanging fruit here is the scalable process. That’s the Holy Grail of the industry.”​ So just how ‘simple’ is a scallop to replicate? Well, as the CEO pointed out, scallops are rarely served in its shell. For the most part, they are sold simply as the adductor muscle – that recognisable ‘golden medallion’. In terms of texture, it’s ‘pretty firm’ and homogenous throughout the cut. “It’s so homogenous,” ​explained Einhorn. “You don’t feel like you’re eating the muscle texture of steak, nor is there a separate fatty tissue. No matter where you cut the muscle, it is the same texture. That’s the huge advantage when it comes to food engineering efforts.”​ A culture of isolated scallop cells. Image supplied. To make a large-scale impact, Mermade will need to go after more than one market segment. While cell-based scallops will serve to ‘drive business growth and profit’, to ‘transform the entire industry’ the start-up plans to use its scallop products as a ‘foothold’. “We’re going to show to the industrial world that we can commercialise a cell-based seafood product…and then replicate that success in other seafoods with our core technology.”​ Next up in the pipeline will likely be other marine molluscs, and then potentially crustaceans. Where to commercialise?​ Mermade predicts its first product will reach the market within the next three years. To achieve this, the company will have to undergo regulatory approval processes – and depending on the region, some will be more stringent than others. In Singapore, for example, a cell-cultivated chicken ingredient has already been approved for consumption. “We are aware that regulatory approvals in Asia could be faster, and we are anticipating further regulatory advancements in that region,” ​said Einhorn. “Also, the Asian market consumes more seafood, scallops, and shellfish in general. So that’s certainly a market we’re interested in.”​ Elsewhere, Mermade has its eyes on the US. It’s the ‘second largest market’, and the start-up anticipates adoption to be ‘more predictable’. “It’s a big market inclined to adopt sustainable alternatives.”​ Read More Read the full article

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Gabrielle Union Says She’s Been Suffering From PTSD For 30 Years After Being Raped

Gabrielle Union recently opened up about her 30-year struggle with anxiety and post-traumatic stress disorder, as she encouraged suffering with the disorders to support and love one another. In an Instagram post on Wednesday, the ‘Being Mary Jane’ actress explained that she’s been battling with mental health issues since she was sexually assaulted at the age of 19. Union detailed how her day-to-day activities have been impacted all of these years. As a rape survivor, I have battled PTSD for 30 years. Living with anxiety and panic attacks all these years has never been easy. There’s times the anxiety is so bad it shrinks my life. Leaving the house or make a left hand turn at an uncontrolled light can fill me with terror.” Gabrielle continued, explaining that even the most exciting parts of her life have turned grey as a result of her anxiety. She shared a video of herself standing on the red carpet at the 2022 Met Gala in a beautiful white gown alongside her husband, Dwyane Wade. Anxiety can turn my anticipation about a party or fun event I’ve been excited about attending (Met Ball) into pure agony. When we tell y’all what we are experiencing, please believe us the 1st time we mention it. No, it’s not just like being nervous and everyone experiences and deals with anxiety differently and that’s OK.” Gabrielle Union previously spoke about her experience with PTSD, and detailed being raped at gunpoint. During a social media campaign in 2018, Union stated that it was her responsibility to tell her story of sexual assault and help other women stand up for themselves. “You can literally be anything you want to be. PTSD isn’t a death sentence.” Want updates directly in your text inbox? Hit us up at 917-722-8057 or click here to join!   Read More Read the full article

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17 Designs That Were Executed Perfectly Despite Their Peculiar Appearance

There are many things that differentiate people from one another, including facial features and other, deeper characteristics. One of these is a sense of style and taste in design. Some people like simple and elegant things, while others aren’t afraid to be eccentric and attract all the attention. The good thing is that you can be eccentric and elegant at the same time. Bright Side discovered 17 designs of all kinds that might sound odd, but their execution was amazing. 1. “A foot stool” 2. The most attractive guitar ever 3. “These lobster flip-flops I got” 4. Barbie foosball table 5. “A chair made from 65 pairs of Yeezys” 6. “If anyone asks you to turn a mannequin head into a lamp...don’t.” 7. “Apparently, it can also swivel.” 8. “A Bluetooth cat speaker at the swap meet” 9. “Have a seat on a saguaro (chair).” 10. A tennis ball chair — looks comfy, doesn’t it? 11. “A metal shipping box sculpture” 12. The paint job is top notch. 13. The best hot dog to have on your arm 14. “I guess it’d be good in a dark biology classroom?” 15. “Eye toe eye” 16. “Toefers” 17. Imagine having to wash this furry car. Have you ever discovered anything so eccentric yet perfectly made that brought up a mix of emotions? Bright Side/Curiosities/17 Designs That Were Executed Perfectly Despite Their Peculiar Appearance Read More Read the full article

[truemedian]

Queen Rocks U.K. Chart Milestone With ‘Greatest Hits’

"Greatest Hits" reaches 1,000 weeks inside the Official Albums Chart Top 100, becoming just the third album to do so, and the first by a British act or rock band. Freddie Mercury of Queen photographed in 1982. Steve Jennings/WireImage Elizabeth II isn’t the only Queen notching up a major milestone. Queen‘s evergreen Greatest Hits reaches 1,000 weeks inside the Official Albums Chart Top 100, becoming just the third album to do so, and the first by a British act or a rock band. Originally released in 1981, Queen’s Greatest Hits enjoyed four weeks at No. 1 and includes the hits “Bohemian Rhapsody,” “Flash,” “Killer Queen,” “You’re My Best Friend,” “Somebody To Love,” “We Are The Champions,” “We Will Rock You,” and “Under Pressure,” their collaboration with David Bowie. The hits collection is one of the rockers’ ten No. 1s, and it’s recognized as the best-selling album in British recorded music history with more than six million copies sold. Explore Explore See latest videos, charts and news See latest videos, charts and news Greatest Hits lifts 19-18 on the latest Official U.K. Albums Chart to bring up triple figures, a feat bettered only by Bob Marley & The Wailers’ career retrospective Legend (1,032 weeks) and the all-time leader ABBA’s Gold – Greatest Hits (1,048 weeks). “What an incredible achievement by Queen, to become the first British act to strike up 1,000 weeks on the Official Albums Chart with their Greatest Hits, a total which amounts to more than 19 years solid,” notes Martin Talbot, CEO of the Official Charts Company. “And how appropriate too that should reach this record-breaking landmark in the week of Queen Elizabeth’s Platinum Jubilee.” With Queen + Adam Lambert performing a mini-set of “We Will Rock You,” “Don’t Stop Me Now” and “We Are the Champions” at Buckingham Palace last Saturday (June 4) to celebrate the Queen’s 70 years on the throne, the hits collection is expected to climb the chart. Based on the OCC’s midweek data, Greatest Hits moves 18-11. Get weekly rundowns straight to your inbox Subscribe Read More Read the full article

[truemedian]

‘It is clear further inflation is still to come’: Higher food prices expected beyond 2023

“It is clear further inflation is still to come.”​ The sobering verdict of Barclays equity research analyst Andrew Lazar as he reflected on the higher pricing on display across the packaged foods sector. Indeed, Lazar noted, food companies are even suggesting inflation could be as significant next year as it has been in 2022. “Bottom line, Barclays expects continued tightness in the grain and fertilizer markets lasting beyond 2023 – which suggests further pressure on input costs for packaged food players from here,”​ he observed. Some industry insiders are suggesting that fertiliser costs will remain pressured for at least two more years as a rising global population and increasing requirements from the food sector compete with higher demand from non-food industries like biofuels. This is having a knock-on impact on grain prices as nitrogen consuming crops - like corn, maize and wheat - reach new highs and the global stocks-to-use ratio reaches its lowest level in 20 years. Ukraine conflict adds oil to the fire Lazar said Barclays sees ‘multiple reasons’ for the supply demand dynamic to remain constricted in the coming years.  Even before Russia’s offensive in the Ukraine, potash and nitrogen markets were being squeezed by existing Belarus restorations. European nitrogen production has been further hit by rising gas prices and uncertainties over the gas supply to the region from Russia. As leading exporters, Ukraine and Russia export limitations – which have been linked to Russia’s blockade of Black Sea ports – are further hampering the grain and oilseed markets. In a normal year, Ukraine grows enough food (mostly wheat, maize and cooking oil) to feed 400 million people. Nine-tenths of that is shipped through the Black Sea. This year, sea freight is at a standstill. All of this, Lazar said, has served to amplify food security concerns as commodity prices jump. This has resulted in a ripple effect of ‘protectionist policies on exports’ such as Indonesia’s recent move to restrict palm oil exports, China’s restrictions on urea exports and India’s wheat export restrictions. 'Lessons have not been learned' from 2007-8 crisis From a food company perspective, Lazar said it might seem an unlikely time to talk about the profit and loss ledger coming out the other side. Nevertheless, he said: “Stabilization of costs, even at higher levels, would likely be the best outcome, as it would enable companies to get their arms around the supply chain issues and pricing would be in place. In our view, it is much harder to explain why sales are decelerating and promotional activity rising than the alternative, even with the obligatory timing lag of pricing catching up to inflation.”​ In developed markets, pricing pressure is already seeing consumers tighten their purse strings, trade down and turn increasingly to cheaper private labels. Not great news for the branded CPGs in Lazar's coverage. But looking at poorer developing parts of the world the outlook is far grimmer.  Looking more broadly at the food system and policy landscape, International Panel of Experts on Sustainable Food Systems (IPES-Food) experts say that the Ukraine war escalating into a full-blown food crisis shows lessons of the past were not learned and point to the extreme consequences this situation could have on global political stability.  Their analysis suggests the situation uncovers four ‘fundamental flaws’ in our system of food production and distribution: an over-reliance on food imports; ‘opaque and dysfunctional’ commodity markets and likely ‘excessive speculation’; production rigidities - such as the dependency on fossil fuel fertilisers – that make it difficult for farmers to shift and diversify production; and a ‘vicious cycle of poverty, conflict, and climate change’ that means millions lack the resources they need to adapt to shocks. In particular, IPES-Food expert and Canada Research Chair in Global Food Security and Sustainability at the University of Waterloo Jennifer Clapp stressed, speculation on the commodities markets is having a big impact on food prices and security. “Evidence suggests financial speculators are jumping into commodity investments and gambling on rising food prices,”​ she said. “Governments have failed to curb excessive speculation and ensure transparency of food stocks and commodity markets - this must be urgently addressed.”​ These issues were not corrected after the food price crises in 2007 and 2008, which lead to political and economic instability and social unrest, IPES-Food said in a recent report. “A new generation is once again facing mounting food insecurity, and it seems no lessons have been learned since the last food price crisis. Continuing to rely on a handful of food commodities and countries for global food supplies, combined with predatory financiers betting on food, is a recipe for disaster,”​ warned Olivier De Schutter, co-chair of IPES-Food, and UN Special Rapporteur on Extreme Poverty and Human Rights. With world food prices recording all time highs in March and FAO modelling suggesting numbers of undernourished people could increase by 13 million this year, IPES-Food believes food riots, civil unrest, and repressive government tactics ‘seem likely’. “It’s alarming to see rising prices and the threat of hunger and food riots return to many countries in Africa. Rebuilding regional sovereign grain reserves is a key to resilience when these sorts of shocks hit - West Africa has made some progress, but it’s a wakeup call and all regions need support to accelerate this,”​ Mamadou Goïta, Mali, IPES-Food expert and executive director of Institut de Recherche et de Promotion des Alternatives en Développement Afrique (IRPAD Afrique), said. So, what can be done? Looking at the current crisis, De Schutter said ‘we can only hope that this time will be different’. The report authors warn against short-sighted responses that will exacerbate the crisis, such as the suspension of environmental regulations, ramping up industrial food production, and further promoting export-oriented fertilizer-dependent agriculture. Instead, IPES-Food is advocating structural changes to the food system that will help smooth out future disruptions. “Making our food systems resilient, diverse and less reliant on fossil fuels will help ensure the next shock - whether from conflict or climate change - does not spark another crisis,”​ De Schutter said. IPES-Food recommendations: - provide financial assistance and debt relief to vulnerable countries, - crack down on excessive commodity speculation and enhance market transparency, - build regional grain reserves, - diversify food production and restructure trade flows, - reduce biofuels, livestock numbers, and reliance on fertilizers and fossil energy in food production. Read More Read the full article

[truemedian]

Check Out Pics From The ‘P-Valley’ Season 2 Premiere

STARZ celebrated the world premiere of P-Valley‘s second season in Los Angeles on Thursday (June 2). Held at the Avalon Hollywood, “The Pynk” was brought to life with a vibrant reception filled with southern-style food, from shrimp and grits to crab cakes and mac & cheese. Specialty cocktails were served with music from DJ Domo. A slew of celebrities attended the energetic event. Cast members Brandee Evans, Elarica Johnson, J. Alphonse Nicholson, Nicco Annan, and Shannon Thornton walked the red carpet in their bold-colored attire. The show’s creator, executive producer, and Pulitzer Prize winner Katori Hall joined the crew for some pics. Grammy Award-winning artist Megan Thee Stallion, who collaborated on a new original song featured on the series’ sophomore season soundtrack, made an appearance. Many notable actors and celebrities including Tasha Smith, Savannah James, Wendell Pierce, and more stopped by the STARZ event. Other cast members at the event included Miracle Watts, Skyler Joy, Dan J. Johnson, Psalms Salazar, Gail Bean, and others in attendance. STARZ President, Original Programming at STARZ Kathryn Busby delivered the following opening remarks on the pink carpet: “This show has created a platform where stereotypes are pushed aside and the conversation is centered on visibility and truth. Hall also shared, “I felt that I needed to turn P-Valley into a mirror, into a reflection of things that we have through these past two years, and that’s why I felt like it was my responsibility to embrace, in season two, the fact that we did this pandemic,” adding, “This season is deeper, is darker, but let me tell you something, it’s a thousand percent better.” Catch new episodes of P-Valley Season 2 every Sunday at 10 p.m. ET/PT on the Starz streaming and on-demand platforms, and of course, the Starz app. Read More Read the full article

[truemedian]

All the Celeb Guests at Kourtney Kardashian, Travis Barker’s Wedding

Kourtney Kardashian & Travis Barker's Wedding: ALL the Details Kourtney Kardashian and Travis Barker's star-studded wedding ceremony was one that will live on forever and ever.  Megan Fox, fiancé Machine Gun Kelly and Barker's Blink-182 bandmate Mark Hoppus were just a few of the many special guests who got all dressed up in their Sunday best to see Kravis exchange vows on May 22 in a lavish wedding ceremony in Portofino, Italy.  The couple, who legally wed last weekend in California following a non-binding Las Vegas ceremony, was also joined by the entire Kardashian-Jenner family, including Kourtney's mom Kris Jenner and her siblings Kim Kardashian, Khloe Kardashian, Kendall Jenner, and Kylie Jenner. Kourtney and Travis' blended family were also in attendance for the special day: Kourtney's children, Mason, 12, Penelope, 9, and Reign, 7, (who she shares with ex Scott Disick), plus Travis' kids, Landon, 18, Alabama, 16 (whose mom is Travis' ex Shanna Moakler) and stepdaughter Atiana De La Hoya, 23.  The Poosh founder and Blink-182 rocker's Italian nuptials come less than a week after the pair were legally wed in a low-key ceremony in Santa Barbara, Calif., on May 15. The couple, who got engaged last October, also previously exchanged vows in April while in Las Vegas, however they didn't have a marriage license at the time. Scroll on to see who else celebrated Kourtney and Travis' wedding festivities below! Cobra Team / BACKGRID Megan Fox, Machine Gun Kelly Kravis' BFF arrives hand-in-hand to the ceremony. The actress wears a black ballgown with a lace bustier top, while the rocker dons a wild blue leopard-print suit. Shutterstock Machine Gun Kelly The "twin flame" singer is hard to miss as he sports punky pink hair. Cobra Team / BACKGRID Kendall Jenner, Kylie Jenner, Devin Booker Joined by Kendall's boyfriend Devin Booker, the sisters coordinate in floral dresses.  Shutterstock Mark Hoppus, Skye Everly Travis' Blink-182 bandmate and his wife both sport sunglasses as they arrive to the ceremony. Cobra Team / BACKGRID Khloe Kardashian Kourtney's sister dons a black lace gown styled with an ornate gold crown for the wedding ceremony. Shutterstock Kris Jenner The mother-of-the-bride shows off a fabulous feathered Dolce & Gabbana ensemble as she heads to the ceremony. Cobra Team / BACKGRID Kendall Jenner, Devin Booker Stormi Webster The supermodel is hand to support her oldest sister, along with her NBA star boyfriend and 4-year-old niece. Shutterstock Simon Huck, Phil Riportella & Steph Shep The Kardashian-Jenner family friends ride a water taxi. Shutterstock Guilherme Siqueira, Kris Jenner The mother-of-the-bride appears with Domenico Dolce's partner. Shutterstock Devin Booker Kendall Jenner's boyfriend rides a water taxi. MEGA Andrea Bocelli The Italian tenor appears with his son Matteo. NINO/GC Images Stefano Gabbana The designer waves at a pre-wedding event. He and Dolce & Gabbana partner Domenico Dolce attended the event and styled the bride and groom and their wedding party. Shutterstock Devin Booker The NBA star accompanied girlfriend Kendall Jenner and enjoyed some fun in the water during the wedding weekend. skyehoppus / Instagram Mark Hoppus & Skye Hoppus Travis' Blink-182 bandmate and his wife pose for a pic at a pre-wedding event. Catch up on full episodes of KUWTK any time online or on Peacock. Read More Read the full article

[truemedian]

35 Massive Memorial Day Sales You Can Shop Early

Memorial Day is on the horizon, and we’re looking forward to a long weekend sipping cocktails by the pool, of course—but shopping all the best Memorial Day sales of 2022 might just be the most important item on our to-do list. This summer is shaping up to be an unforgettable one, and what better way to embrace the sunny mood than in a cute outfit and some picture-perfect accessories you scored a sweet deal on? Here’s everything you need to know about the best Memorial Day sales and deals of 2022. When is Memorial Day? Memorial Day is celebrated on the last Monday of May, and this year that falls on Monday, May 30. And because it marks the unofficial start of summer, it’s also the reason so many retailers (from Nordstrom to Best Buy to Walmart) offer some of the biggest sales of the year right about now. When do Memorial Day sales start? Even though Memorial Day always falls on a Monday, tons of sales land early, especially in the age of the internet; early-bird shoppers often get first dibs on the deals, especially on big-ticket items like mattresses, TVs, and washers. But those of you with the patience to hold out till the very end are rewarded with even deeper discounts, plus flash promos that only happen on the big day. So although we’re still waiting on the biggest sales to start—we’re still on the hunt for 4K TV deals and smartphone sales—now’s the time to pounce on all the fashion, beauty, and home decor you’ve been eyeing. Whether you’re priming your cart for a summer skin-care haul or can hardly wait to refresh your swimsuit collection, we curated all the best Memorial Day fashion, beauty, and home deals worth shopping. Here are the best Memorial Day deals to shop early. Best Memorial Day Clothing Sales 2022 Sure, the holiday might be best known for its deals on mattresses and laptops, but Memorial Day might just be the best time to build your dream summer wardrobe. Scroll down for the best Memorial Day clothing sales you need to hit, from Madewell to Ssense to Target. Madewell Madewell’s entire site (yes, everything) is 25% off right now with the code LONGWEEKEND. We won’t hold you up—go and finalize your summer wardrobe at one of the best Memorial Day sales of the year. Nordstrom While the details of Nordstrom’s Half Yearly sale haven’t been announced yet, you can find deals up to 60% off both bestsellers (like leggings and V-neck tees) and new summer finds (like sunglasses, swimsuits, and dresses) in its top-tier sale section. Amazon Fashion The ’Zon is always serving up home and tech deals, but discounts in the fashion department have been equally strong (if not more) lately. Exhibit A: those Paige jeans at the lowest price we’ve ever seen them. Exhibit B: those internet-famous, retro-inspired shades. MatchesFashion Some of the two best words in the English language? “Designer sale.” MatchesFashion rarely offers discounts, but thousands of its high-end items are up to 50% off right this minute, including brands like Margiela, Simone Rocha, See by Chloé, and Marni.  Target Whether you’re lounging in an inflatable pool or diving into the ocean, Target’s surprisingly great swimwear is along for the ride. And just in time for the long weekend, it’s all 30% off, no code necessary. Shopbop Putting together cute summer outfits? If last year’s sale is any indication, Shopbop will be serving up steep discounts on tons of designer finds. While you wait for details to drop, shop a few sale section favorites below. Free People Something tells us Free People will be offering a massive Memorial Day sale event, considering it hasn’t run any major sales in the past few months. Expect details soon, and go ahead and add a few discounted gems to your cart now. Ssense For a certain corner of the internet, the Ssense sale is the best event of the year. The Montreal-based retailer (which is currently offering up to 50% off high-end clothes, shoes, and accessories) focuses on elevated basics and statement pieces from established designers and up-and-coming labels alike—meaning if you’re really looking to step up your style game this holiday weekend, Ssense’s blowout is the place to start. Lisa Says Gah Los Angeles-based retailer Lisa Says Gah is a treasure trove of flirty dresses and picture-perfect accessories—and during its Memorial Day sale, its entire sale section is now 25% off. Prepare for a ton of compliments. Alo Fact: You can never have too many pairs of Alo leggings. While we’re keeping our fingers crossed for a huge sale on Memorial Day Weekend, the site’s sale section is pretty great right now. ASOS  Whether you’re shopping for pretty dresses or on-point accessories—hello, oversized shades—ASOS is known for its tentpole sales, and summer’s first shopping holiday is no exception: Pretty much everything is 25% off right now with code HOLIDAY. ASOS Design Contour Cami Ruched Dress Best Memorial Day Beauty Sales 2022 It's not every day you can score best-selling beauty products for a fraction of the price—thankfully, some of the best discounts of the year are in sight. Meaning now's your opportunity to stock up on everything from gentle cleansers to clean beauty staples. Amazon Beauty There’s always something new to find combing through Amazon’s massive beauty section, whether you pick up a new electric toothbrush or the blow-dryer brush that TikTokers can't get enough of.  Sephora The beauty utopia offered up to 50% off all your favorite makeup, skin-care, and hair-care brands last year, and we’re expecting a similar promotion at the end of this month. Until then, you can still find great deals in the site’s sale section and score complimentary shipping with code FREESHIP.   SkinStore Tons of SkinStore bestsellers are up to 40% off right now at one of the retailer's biggest sales of the year. If you’ve been eyeing products from brands like Avène, SkinMedica, Bioderma, and Christophe Robin, now’s your chance to stock up for way less. Dermstore Dermstore’s summer sale is finally here, bringing 20% off top-shelf products including Nurse Jamie, Dr. Dennis Gross, and more with the code SUN at checkout.  Violet Grey A haven for skincare connoisseurs, Violet Grey is one of the best places to find clean beauty gems and high-end products that actually justify the price tag. And starting May 24, you can score 20% off sitewide on rarely discounted beauty brands. Nordstrom Again, Nordstrom’s Half Yearly sale is still under wraps, but you can still take advantage of some major markdowns in the retailer’s beauty sale section. Best Memorial Day Home & Tech Sales 2022 The biggest Memorial Day home and tech deals are trickling in, so if you’re looking for an iPad, AirPods, or an Apple Watch, keep your eyes peeled. (Check back soon for deals on brands like Sony, Samsung, and Dell.) But like the weather, holiday sales are already starting to heat up—just take a look below. Amazon If you didn't have the chance to give your space a spring refresh, it's not too late. In fact, it's a good thing, because you can now save some cash while you're at it. Deals across the home and tech departments abound, but here are two highlights. Target More of Target’s top-tier Memorial Day sales and deals are in the home department. Now through May 30, you can score 40% off patio furniture and decor, plus daily deals on all kinds of home goods (think air fryers and blenders). Shop a few of our favorite finds below. Wayfair Although Way Day is firmly behind us, the deep discounts haven’t ended. Right now, you can score up to 70% off furniture and decor for every room, from sleeper sofas to kitchen appliances, at Wayfair’s Memorial Day furniture sale. Parachute Parachute is offering 20% off nearly everything (including furniture!) for Memorial Day. Through the holiday, score nice discounts on some of our favorite sheets and robes in the game—you’re in for a relaxing summer. Brooklinen While its birthday sale just wrapped up, Brooklinen will most likely run a Memorial Day sale too. Thankfully, you can pass the time by browsing the site’s sale section. The Home Depot The Home Depot’s sitewide Memorial Day savings, including tons of outdoor furniture, living room decor, and appliance sales, are tough to beat. Pretty much every (virtual) aisle is on sale—but we were most blown away by this luxe refrigerator and this patio-ready sectional. Dyson Dyson’s Memorial Day sale is small but worthwhile. Through June 4, the retailer is offering $50 off its trademark V8 Absolute vacuum—and its air-purifying fan is also $120 off. You know you want to Dysonify your house. Great Jones Insta-famous brand Great Jones rarely holds sales, so pay attention to this one: With code MDW25, everything on its site is 25% off through Memorial Day. Its editor-beloved cookware set is exactly the breath of fresh air your kitchen has been missing. Best Memorial Day Mattress Sales 2022 It’s pretty much the best time of the year to buy a new mattress right now, so don’t let these deals pass you by. You’re shaping up to save at least a few hundred dollars no matter which brand you choose—and you could even hit quadruple-digit savings at certain sales. Casper No time for z's, at least not yet: Casper’s Memorial Day deals are too good to pass up. We’re talking up to $800 off mattresses and $1,250 off bundles, making now the perfect time for a bedding upgrade. Leesa Thanks to Leesa’s Memorial Day mattress sale, you can score up to $700 off the brand’s top-rated products, plus two free pillows, no code required. Sweet dreams. Tempur-Pedic Shopping Tempur-Pedic’s Memorial Day event right now means getting up to $500 off select mattress sets and 20% off the brand’s cushy mattress toppers—not bad, not bad. Tuft & Needle Need a new mattress? Now’s a great time to pick one up from Tuft & Needle, since the brand is currently offering up to $500 off its mattresses for Memorial Day, no coupon code necessary. Helix With a smattering of codes (MDSALE100, MDSALE150, MDSALE200, MDSALE250, MDSALE300, MDSALE350), Helix’s Memorial Day blowout starts at $100 off orders of $600 or more and goes up to $350 off orders of $2,950 or more. Its top-rated mattresses rarely go on sale, so don’t sleep on these deals. Birch With code MDSALE400, you can pick up one of Birch’s all-natural, eco-conscious mattresses for a slick $400 off sticker price. The brand will even throw in two free pillows too. Nest Bedding Select Nest mattresses are now up to $1,337 off for Memorial Day—quite a reason to sleep soundly, if you ask us. Best Memorial Day Sex Toy Sales 2022 All this deal hunting is thrilling, but exhausting—so kick back and enjoy a little me time with these deeply discounted sex toys. (They’re also fun to use with a partner, just saying.) Lelo Some of Lelo’s most popular products are on sale through the end of May—and while the discounts are officially pegged to Masturbation Month, they also qualify as some of the best early Memorial Day deals. MysteryVibe MysteryVibe is offering up to 20% off its best-selling vibrators right now. If you can save on grills and refrigerators for Memorial Day, why not sex toys too? Ella Paradis Online sex toy destination Ella Paradis is currently offering up to 70% off its products with code SELF—you know the drill. Read More Read the full article

[truemedian]

35 Massive Memorial Day Sales You Can Shop Early

Memorial Day is on the horizon, and we’re looking forward to a long weekend sipping cocktails by the pool, of course—but shopping all the best Memorial Day sales of 2022 might just be the most important item on our to-do list. This summer is shaping up to be an unforgettable one, and what better way to embrace the sunny mood than in a cute outfit and some picture-perfect accessories you scored a sweet deal on? Here’s everything you need to know about the best Memorial Day sales and deals of 2022. When is Memorial Day? Memorial Day is celebrated on the last Monday of May, and this year that falls on Monday, May 30. And because it marks the unofficial start of summer, it’s also the reason so many retailers (from Nordstrom to Best Buy to Walmart) offer some of the biggest sales of the year right about now. When do Memorial Day sales start? Even though Memorial Day always falls on a Monday, tons of sales land early, especially in the age of the internet; early-bird shoppers often get first dibs on the deals, especially on big-ticket items like mattresses, TVs, and washers. But those of you with the patience to hold out till the very end are rewarded with even deeper discounts, plus flash promos that only happen on the big day. So although we’re still waiting on the biggest sales to start—we’re still on the hunt for 4K TV deals and smartphone sales—now’s the time to pounce on all the fashion, beauty, and home decor you’ve been eyeing. Whether you’re priming your cart for a summer skin-care haul or can hardly wait to refresh your swimsuit collection, we curated all the best Memorial Day fashion, beauty, and home deals worth shopping. Here are the best Memorial Day deals to shop early. Best Memorial Day Clothing Sales 2022 Sure, the holiday might be best known for its deals on mattresses and laptops, but Memorial Day might just be the best time to build your dream summer wardrobe. Scroll down for the best Memorial Day clothing sales you need to hit, from Madewell to Ssense to Target. Madewell Madewell’s entire site (yes, everything) is 25% off right now with the code LONGWEEKEND. We won’t hold you up—go and finalize your summer wardrobe at one of the best Memorial Day sales of the year. Nordstrom While the details of Nordstrom’s Half Yearly sale haven’t been announced yet, you can find deals up to 60% off both bestsellers (like leggings and V-neck tees) and new summer finds (like sunglasses, swimsuits, and dresses) in its top-tier sale section. Amazon Fashion The ’Zon is always serving up home and tech deals, but discounts in the fashion department have been equally strong (if not more) lately. Exhibit A: those Paige jeans at the lowest price we’ve ever seen them. Exhibit B: those internet-famous, retro-inspired shades. MatchesFashion Some of the two best words in the English language? “Designer sale.” MatchesFashion rarely offers discounts, but thousands of its high-end items are up to 50% off right this minute, including brands like Margiela, Simone Rocha, See by Chloé, and Marni.  Target Whether you’re lounging in an inflatable pool or diving into the ocean, Target’s surprisingly great swimwear is along for the ride. And just in time for the long weekend, it’s all 30% off, no code necessary. Shopbop Putting together cute summer outfits? If last year’s sale is any indication, Shopbop will be serving up steep discounts on tons of designer finds. While you wait for details to drop, shop a few sale section favorites below. Free People Something tells us Free People will be offering a massive Memorial Day sale event, considering it hasn’t run any major sales in the past few months. Expect details soon, and go ahead and add a few discounted gems to your cart now. Ssense For a certain corner of the internet, the Ssense sale is the best event of the year. The Montreal-based retailer (which is currently offering up to 50% off high-end clothes, shoes, and accessories) focuses on elevated basics and statement pieces from established designers and up-and-coming labels alike—meaning if you’re really looking to step up your style game this holiday weekend, Ssense’s blowout is the place to start. Lisa Says Gah Los Angeles-based retailer Lisa Says Gah is a treasure trove of flirty dresses and picture-perfect accessories—and during its Memorial Day sale, its entire sale section is now 25% off. Prepare for a ton of compliments. Alo Fact: You can never have too many pairs of Alo leggings. While we’re keeping our fingers crossed for a huge sale on Memorial Day Weekend, the site’s sale section is pretty great right now. ASOS  Whether you’re shopping for pretty dresses or on-point accessories—hello, oversized shades—ASOS is known for its tentpole sales, and summer’s first shopping holiday is no exception: Pretty much everything is 25% off right now with code HOLIDAY. ASOS Design Contour Cami Ruched Dress Best Memorial Day Beauty Sales 2022 It's not every day you can score best-selling beauty products for a fraction of the price—thankfully, some of the best discounts of the year are in sight. Meaning now's your opportunity to stock up on everything from gentle cleansers to clean beauty staples. Amazon Beauty There’s always something new to find combing through Amazon’s massive beauty section, whether you pick up a new electric toothbrush or the blow-dryer brush that TikTokers can't get enough of.  Sephora The beauty utopia offered up to 50% off all your favorite makeup, skin-care, and hair-care brands last year, and we’re expecting a similar promotion at the end of this month. Until then, you can still find great deals in the site’s sale section and score complimentary shipping with code FREESHIP.   SkinStore Tons of SkinStore bestsellers are up to 40% off right now at one of the retailer's biggest sales of the year. If you’ve been eyeing products from brands like Avène, SkinMedica, Bioderma, and Christophe Robin, now’s your chance to stock up for way less. Dermstore Dermstore’s summer sale is finally here, bringing 20% off top-shelf products including Nurse Jamie, Dr. Dennis Gross, and more with the code SUN at checkout.  Violet Grey A haven for skincare connoisseurs, Violet Grey is one of the best places to find clean beauty gems and high-end products that actually justify the price tag. And starting May 24, you can score 20% off sitewide on rarely discounted beauty brands. Nordstrom Again, Nordstrom’s Half Yearly sale is still under wraps, but you can still take advantage of some major markdowns in the retailer’s beauty sale section. Best Memorial Day Home & Tech Sales 2022 The biggest Memorial Day home and tech deals are trickling in, so if you’re looking for an iPad, AirPods, or an Apple Watch, keep your eyes peeled. (Check back soon for deals on brands like Sony, Samsung, and Dell.) But like the weather, holiday sales are already starting to heat up—just take a look below. Amazon If you didn't have the chance to give your space a spring refresh, it's not too late. In fact, it's a good thing, because you can now save some cash while you're at it. Deals across the home and tech departments abound, but here are two highlights. Target More of Target’s top-tier Memorial Day sales and deals are in the home department. Now through May 30, you can score 40% off patio furniture and decor, plus daily deals on all kinds of home goods (think air fryers and blenders). Shop a few of our favorite finds below. Wayfair Although Way Day is firmly behind us, the deep discounts haven’t ended. Right now, you can score up to 70% off furniture and decor for every room, from sleeper sofas to kitchen appliances, at Wayfair’s Memorial Day furniture sale. Parachute Parachute is offering 20% off nearly everything (including furniture!) for Memorial Day. Through the holiday, score nice discounts on some of our favorite sheets and robes in the game—you’re in for a relaxing summer. Brooklinen While its birthday sale just wrapped up, Brooklinen will most likely run a Memorial Day sale too. Thankfully, you can pass the time by browsing the site’s sale section. The Home Depot The Home Depot’s sitewide Memorial Day savings, including tons of outdoor furniture, living room decor, and appliance sales, are tough to beat. Pretty much every (virtual) aisle is on sale—but we were most blown away by this luxe refrigerator and this patio-ready sectional. Dyson Dyson’s Memorial Day sale is small but worthwhile. Through June 4, the retailer is offering $50 off its trademark V8 Absolute vacuum—and its air-purifying fan is also $120 off. You know you want to Dysonify your house. Great Jones Insta-famous brand Great Jones rarely holds sales, so pay attention to this one: With code MDW25, everything on its site is 25% off through Memorial Day. Its editor-beloved cookware set is exactly the breath of fresh air your kitchen has been missing. Best Memorial Day Mattress Sales 2022 It’s pretty much the best time of the year to buy a new mattress right now, so don’t let these deals pass you by. You’re shaping up to save at least a few hundred dollars no matter which brand you choose—and you could even hit quadruple-digit savings at certain sales. Casper No time for z's, at least not yet: Casper’s Memorial Day deals are too good to pass up. We’re talking up to $800 off mattresses and $1,250 off bundles, making now the perfect time for a bedding upgrade. Leesa Thanks to Leesa’s Memorial Day mattress sale, you can score up to $700 off the brand’s top-rated products, plus two free pillows, no code required. Sweet dreams. Tempur-Pedic Shopping Tempur-Pedic’s Memorial Day event right now means getting up to $500 off select mattress sets and 20% off the brand’s cushy mattress toppers—not bad, not bad. Tuft & Needle Need a new mattress? Now’s a great time to pick one up from Tuft & Needle, since the brand is currently offering up to $500 off its mattresses for Memorial Day, no coupon code necessary. Helix With a smattering of codes (MDSALE100, MDSALE150, MDSALE200, MDSALE250, MDSALE300, MDSALE350), Helix’s Memorial Day blowout starts at $100 off orders of $600 or more and goes up to $350 off orders of $2,950 or more. Its top-rated mattresses rarely go on sale, so don’t sleep on these deals. Birch With code MDSALE400, you can pick up one of Birch’s all-natural, eco-conscious mattresses for a slick $400 off sticker price. The brand will even throw in two free pillows too. Nest Bedding Select Nest mattresses are now up to $1,337 off for Memorial Day—quite a reason to sleep soundly, if you ask us. Best Memorial Day Sex Toy Sales 2022 All this deal hunting is thrilling, but exhausting—so kick back and enjoy a little me time with these deeply discounted sex toys. (They’re also fun to use with a partner, just saying.) Lelo Some of Lelo’s most popular products are on sale through the end of May—and while the discounts are officially pegged to Masturbation Month, they also qualify as some of the best early Memorial Day deals. MysteryVibe MysteryVibe is offering up to 20% off its best-selling vibrators right now. If you can save on grills and refrigerators for Memorial Day, why not sex toys too? Ella Paradis Online sex toy destination Ella Paradis is currently offering up to 70% off its products with code SELF—you know the drill. Read More Read the full article