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Photo of dog carrying bag of food goes viral

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[turtle-boat-blog]

Digital marketing

Certain features of digital marketing that contribute in brand awareness: ease of access and effectiveness Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] Contents 1 History 2 New non-linear marketing approach 3 Use in the digital era 4 Brand awareness 4.1 Ease of access 4.2 Competitive advantage 4.3 Effectiveness 5 Latest developments and strategies 5.1 Ways to further increase the effectiveness of digital marketing 6 Ineffective forms of digital marketing 6.1 Prioritizing clicks 6.2 Balancing search and display 6.3 Channels 6.4 Multi-channel communications 6.5 Self-regulation 6.6 Advantages and limitations 7 Digital Marketing Strategy 7.1 Planning 7.2 Stages of planning 7.2.1 1) Opportunity 7.2.2 2) Strategy 7.2.3 3) Action 8 See also 9 References 10 Further reading History The term digital marketing was first used in the 1990s,[8] but digital marketing has roots in the mid-1980s, when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies: People sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. In 2000 a survey in the United Kingdom found that most retailers had not registered their own domain address.[9] Digital marketing became more sophisticated in the 2000s and the 2010s, when[10][11] the proliferation of devices' capability to access digital media at almost any given time led to great growth.[12] Statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.[13][14] Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.[15] Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010.[16] An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.[12] New non-linear marketing approach In an evermore complex retail environment, customer engagement is essential but challenging. Retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[17] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[18] The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[19] Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[20] An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[20] Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[17] Use in the digital era There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[21] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately. Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers' experiences.[18] It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[22] Brand awareness Ease of access A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.[23] Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.[24] Competitive advantage By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[25] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[26] Although there may be inconstancy with product images;[27] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[24] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[27] Effectiveness Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.[28] Latest developments and strategies One of the major changes that occurred in traditional marketing was the "emergence of digital marketing" (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015) . As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors. Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers. To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients. Online behavioural advertising is the practice of collecting information about a user's online activity over time, "on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences[29][30] Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.[31] Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation. Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.[32] An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape. 5. Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose. 6. Game advertising: Game ads are advertisements that exist within computer or video games. One of Unola the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be 'followed' on the internet so they see advertisements from similar brands, products and services,[33] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era. Ways to further increase the effectiveness of digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing.[34] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[34] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer. Marketers also find email an effective strategy when it comes to digital marketing as it is another way to build a long term relationship with the consumer. Listed below are some aspects that need to be considered to have an effective digital media campaign and aspects that help create an effective email system. Interesting mail titles differentiate one advertisement from the other. This separates advertisements from the clutter. Differentiation is one factor that can make an advertisement successful in digital marketing because consumers are drawn to it and are more likely to view the advertisement.[5][18] Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[18] Low Technical Requirements: In order to get the full use out of digital marketing it is useful to make you advertising campaigns have low technical requirements. This prevents some consumers not being able to understand or view the advertising campaign.[18] Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity[18] Ineffective forms of digital marketing Digital marketing activity is still growing across the world according to the headline global marketing index. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[35] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[36] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points. Prioritizing clicks Prioritizing clicks refers to display click ads, although advantageous by being 'simple, fast and inexpensive' rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[36] Balancing search and display Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[36] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[37] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[36] Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[36] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as 'half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps' (Whiteside, 2016).[36] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[36] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[38] Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[36] An example is 'ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising' (Whiteside, 2016).[36] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[39] Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[36] Another element, which is affected within digital marketing, is 'viewabilty' or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[36] Channels Digital marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;[40] Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[41] Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method. Email marketing - Email marketing in comparison to other forms of digital marketing is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is. Using casual tone invokes a warmer and gentle and inviting feel to the email in comparison to a formal style. For combinations; it's suggested that to maximize effectiveness; using no graphics/visual alongside casual language. In contrast using no visual appeal and a formal language style is seen as the least effective method.[42] Search engine marketing - Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms. Social Networking[43] Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[44] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[44] is an important as it results in a more clarity about the brand/product and creates a larger overall effect. Online PR Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[45] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[46] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[45] Due to selective attention from viewers, there is the likelihood that the message may not be received.[47] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[48] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[45] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[45] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[45] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[49] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[45] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a 'viral' trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome. It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[20] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[20] Multi-channel communications Push and pull message technologies can be used in conjunction. Self-regulation The ICC Code has integrated rules that apply to marketing communications using digital interactive media throughout the guidelines. There is also an entirely updated section dealing with issues specific to digital interactive media techniques and platforms. Code self-regulation on use of digital interactive media includes: Clear and transparent mechanisms to enable consumers to choose not to have their data collected for advertising or marketing purposes; Clear indication that a social network site is commercial and is under the control or influence of a marketer; Limits are set so that marketers communicate directly only when there are reasonable grounds to believe that the consumer has an interest in what is being offered; Respect for the rules and standards of acceptable commercial behavior in social networks and the posting of marketing messages only when the forum or site has clearly indicated its willingness to receive them; Special attention and protection for children.[50] Advantages and limitations The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.[51] Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.[51] However, with digital marketing there are some setbacks to this type of strategy. One major setback that is identified, is that Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas or consumers may have poor internet connection.[51] As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products. As digital marketing continues to grow and develop, brands take great advantage of using technology and the Internet as a successful way to communicate with its clients and allows them to increase the reach of who they can interact with and how they go about doing so,.[2] There are however disadvantages that are not commonly looked into due to how much a business relies on it. It is important for marketers to take into consideration both advantages and disadvantages of digital marketing when considering their marketing strategy and business goals. An advantage of digital marketing is that the reach is so large that there are no limitations on the geographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from. As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing. Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved. With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing. A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online. Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds. This can affect their image and reputation and make them out to look like a dishonest brand. Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016). Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical. Measuring The Effectiveness of Digital Marketing Campaigns Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details. The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers". Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category. Of course, the correlation between these categories should exist. Otherwise, a disappointing results may happen at the end in-spite of the illusion of success perceived early during the project. Digital Marketing Strategy Planning Digital marketing system Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[52][53] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[54] Stages of planning Using Dr Dave Chaffey's approach, the Digital Marketing Planning (DMP) has three main stages; Opportunity, Strategy and Action.[55] He Suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[54] 1) Opportunity To create an effective DMP a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[56] They can set SMART objectives by reviewing the current benchmarks and Key Performance Indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.,[57][58] Companies can scan for marketing and sales opportunities by reviewing their own outreach as well as influencer outreach. This means they have competitive advantage because they are able to analyse their co-marketers influence and brand associations.[59] To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit. 2) Strategy To create a planned digital strategy, the company must review their digital proposition (what you are offering to consumers) and communicate it using digital customer targeting techniques. So, they must define online value proposition (OVP), this means the company must express clearly what they are offering customers online e.g. brand positioning. The company should also (re)select target market segments and personas and define digital targeting approaches. After doing this effectively, it is important to review the marketing mix for online options. The marketing mix comprises the 4Ps - Product, Price, Promotion and Place.[60][61] Some academics have added three additional elements to the traditional 4Ps of marketing Process, Place and Physical appearance making it 7Ps of marketing.[62] 3) Action The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints such as audience reach across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[63] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[64] After confirming the digital marketing plan, a scheduled format of digital communications e.g. Gantt Chart should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy. See also Digital marketing engineer Digital marketing system Distributed presence Interactive marketing Mobile marketing Online advertising Pay per click Social media marketing Visual marketing Customer Data Platform User intent References ^ "Definition of digital marketing". Financial Times. Retrieved 22 August 2015. ^ a b "EBSCO Publishing Service Selection Page". eds.b.ebscohost.com. ^ Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Nielsen. Retrieved 25 March 2016. ^ Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Border". Nielsen Global. Nielsen Global. Retrieved March 25, 2016. ^ a b c Dahlen, Micael (2010). Marketing Communications: A Brand Narrative Approach. Chichester, West Sussex UK: John Wiley & Sons Ltd. p.36. ^ How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017 ^ "Digital Marketing". Techopedia. Retrieved 22 August 2015. ^ Clark, Dorie (11 November 2012), The End of the Expert: Why No One in Marketing Knows What They're Doing, Forbes, archived from the original on 4 November 2013 ^ Hart, Cathy; Doherty, Neil; Ellis-Chadwick, Fiona (2000-09-01). "Retailer adoption of the Internet - Implications for retail marketing". European Journal of Marketing. 34 (8): 954-974. ISSN0309-0566. doi:10.1108/03090560010331441. ^ "Ad agency joins up with AOL for marketing surveys". Retrieved 2015-03-11. ^ Kates, Matthew (17 April 2013), Making digital and traditional marketing work together, Econsultancy, archived from the original on 25 November 2013 ^ a b "Digital Marketing Communication". iccwbo.org. Retrieved 17 October 2015. ^ Brinkley, Claire (18 October 2012), Digital marketing is growing in Australia, but so is the skills gap, Econsultancy, archived from the original on 21 October 2012 ^ eMarketer (25 September 2013), Worldwide Ad Growth Buoyed by Digital, Mobile Adoption, eMarketer, archived from the original on 12 November 2013 ^ Google, Trends. "Google Trends". Google Inc. Retrieved 9 February 2014. ^ "Digital Marketing Communication". International Chamber of Commerce. Retrieved 12 September 2017. ^ a b Nielsen (3 February 2016). "What Are Connected Shoppers Doing and Not Doing Online". Nielsen Global. Nielsen Global. Retrieved 24 March 2016. ^ a b c d e f Maw-Liann Shyu; Wan-Ju Chiang; Wen-Yuan Chien; Sheng-Liang Wang (1 July 2015). "Key Success Factors In Digital Marketing In Service Industry and the Development Strategies: A Case Study On Fleur DE Chine At Sun Moon Lake". The international Journal of organizational innovation. ^ Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Borders". Nielsen Global. Nielsen Global. Retrieved 24 March 2016. ^ a b c d Tiago, Maria Teresa Pinheiro Melo Borges;Verssimo, Jos Manuel Cristvo (2014). "Digital Marketing and Social Media; Why Bother?". INBAM, Business Horizons. ^ http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=bdb6c9a5-c01c-4b99-8b9d-611e4500abf0%2540sessionmgr4003&vid=1&hid=4202 ^ Nielsen (17 December 2015). "Tops of 2015: Digital". Nielsen Insights Media and Entertainment. Nielsen. Retrieved 24 March 2016. ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook's Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2-4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5 ^ a b ztrk, C. M. (Ed.) (2013) Dijital ?leti?im ve Yeni Medya, Anadolu niversitesi Yay?n?: 2956, Eski?ehir. ^ Mogo?, R. "Digital Marketing for Identifying Customers' Preferences -- A Solution for SMEs in Obtaining Competitive Advantages". International Journal of Economic Practices & Theories. 5 (3): 240-247. ^ Kumar, A.; Bezawada, R.; Rishika, R.; Janakiraman, R.; Kannan, P. K. (2016). "From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior". Journal of Marketing. 80 (1): 7-25. doi:10.1509/jm.14.0249. ^ a b Van Niekerk, A (2007). "Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study". Journal of Digital Asset Management. 3 (2): 89-98. doi:10.1057/palgrave.dam.3650070. ^ Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal Of Research In Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004 ^ "654 oba resource guide final" (PDF). codescentre.com. ^ Gibbs, Samuel (18 September 2015). "Facebook's new opt-out for tracking ads is not enough, says privacy expert" - via The Guardian. ^ "whitepaper-collaborating with digital agency" (PDF). hcltech.com. ^ "People-based marketing is the strategy of the future, new report claims". Retrieved 2016-09-26. ^ Kim, Angella J.; Johnson, Kim K.P. (2016). "Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook". Computers in Human Behavior. 58: 98-108. doi:10.1016/j.chb.2015.12.047. ^ a b Patrutiu Baltes, Loredana (2015). "Content Marketing- The Fundamental Tool of Marketing". Bulletin of the Transilvania University of Brasov. ^ World Economics (June 2015). "Digital and Mobile Continues to Dominate Share of Marketing Budgets.". ^ a b c d e f g h i j k Whiteside, S (January 2016). "Five digital marketing lessons from comScore.". ^ Square2Marketing (2012). "Online advertising: Google AdWords & pay-per-click.". ^ Belch, E; Belch, A (2012). Advertising and promotion: An integrated marketing communication perspective ((9th ed) ed.). New York,NY: McGraw-Hill/Irwin. ^ Fill, C; Hughes, G; De Franceso, S (2013). Advertising strategy, creativity and media. London, UK: Pearson. ^ Pratik Dholakiya (14 April 2015). "3 Digital Marketing Channels That Work for Every Advertiser". Entrepreneur. Retrieved 17 October 2015. ^ Edelman, B.; Brandi, W. (2015). "Risk, Information, and Incentives in Online Affiliate Marketing". Journal of Marketing Research. 52 (1): 1-12. doi:10.1509/jmr.13.0472. ^ Dapko, J. L.; Artis, A. B. (2014). "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels". Journal of Marketing Channels. 21 (4): 254-267. doi:10.1080/1046669X.2014.945358. ^ "4 Important Digital Marketing Channels You Should Know About". Digital Doughnut. Retrieved 17 October 2015. ^ a b Terlutter, R.; Capella, M. L. (2013). "The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games". Journal of Advertising. 42 (2/3): 95-112. doi:10.1080/00913367.2013.774610. ^ a b c d e f Li, H.; Lo, H. (2015). "Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements". Journal of Advertising. 44 (3): 208-218. doi:10.1080/00913367.2014.956376. ^ PricewaterhouseCoopers (2013), "2012 Internet Advertising Revenue Full-Year Report," April, http://www.iab.net/media/file/IABInternet AdvertisingRevenueReportFY2012POSTED.pdf/ ^ Basil, Michael D (1994). "Multiple Resource Theory I: Application to Television Viewing". Communication Research. 21 (2): 177-207. doi:10.1177/009365094021002003. ^ Chatterjee, Patrali (2001), "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising," in Internet Marketing Research: Theory and Practice, Ook Lee, ed., Hershey, PA: Idea Group, 209-16. ^ Lee, J.; Ham, C.; Kim, M. (2013). "Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action". Journal of Interactive Advertising. 13 (1): 1-13. doi:10.1080/15252019.2013.768048. ^ "ICC Code, Digital Interactive Media - ICC Codes Centre". codescentre.com. Retrieved 17 October 2015. ^ a b c INBAM, Business Horizons, (May 2015). "Digital Marketing for Identifying Customers' Preferences -- A Solution for SMEs in Obtaining Competitive Advantages.". International Journal of Economic Practices & Theories. ^ Dodson, I (2016). The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns. Hoboken, New Jersey: Wiley. ISBN9781119265702. ^ ryan, D (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page. ISBN9780749471026. ^ a b Chaffey, Dave; Ellis-Chadwick, Fiona (2012). Digital Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education. ISBN0273746227. ^ Chaffey, Dave. "Digital marketing strategy advice - Smart Insights Digital Marketing". Smart Insights. Retrieved 1 May 2017. ^ Fill, C. (2006). Marketing communications. 1st ed. Harlow: FT Prentice Hall, pp.372-373. ^ Parmenter, D. (2007). Key performance indicators. 1st ed. Hoboken, N.J.: John Wiley & Sons. ^ Marr, B. (2012). Key performance indicators. 1st ed. Harlow, England;; New York: Pearson Financial Times Pub. ^ French, A. and Smith, G. (2013). Measuring brand association strength: a consumer based brand equity approach. European Journal of Marketing, 47(8), pp.1356-1367. ^ McCarthy, E.J. (1964), Basic Marketing, Richard D. Irwin, Homewood, IL. ^ Mercer, D. (1999). Marketing. 1st ed. Oxford [u.a.]: Blackwell. ^ Booms, B.H. and Bitner, M.J., 1981. Marketing strategies and organization structures for service firms. Marketing of services, 25(3), pp.47-52 ^ Chaffey, D. and Ellis-Chadwick, F. (2012). Digital Marketing: Strategy, Implementation and Practice. 1st ed. Harlow: Pearson Education. ^ Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Ed. 3. 1st ed. Kogan Page. Further reading Ryan, Damian; Jones, Calvin (2009), Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Page, ISBN0749453893 Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud (2007), Digital Marketing for Dummies, John Wiley & Sons, ISBN9780470057933

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Most valuable tips to buy used cars

If someone asks you to help him in buying a second hand car then what will you do? What all steps do you take up to provide him the best information related to selling and buying second hand cars? If you are an expert and you know how to judge a used car then you can help your friend but if you don't know much then you can do only one thing, you can tell him to search online. As there is a lot of information is available on online but if you want to know the most valuable tips to buy a used car just read the following tips: First of all the most important key step to select a right car is decide your budget first. Because used car are available in all price range. So one must clear this fact that how much bank balance he/she has. Because all kinds of cars whether they are mid segment car or luxurious cars all cars are available in the used cars market.

Second you must select one particular car according to your need such as if you need a family car then try to choose a spacious car and if you are looking for a personal car then your priorities could differ with the priorities of other buyers. For instance, if you are buying a personal car then your motive would be to buy that car, which gives more mileage. Third when you have selected the car then you should know how to evaluate it because car dealer will never tell you what are its negative aspects are. So, to find out, whether the car is in good working condition or not you need to adopt a few strategies. For instance, you need to take its test ride because test ride is the best way to find out what is the condition of the car, whether its machinery is in good condition or not. Fourth and final, when you through with all your question and answers and you are ready to buy that car then don't forget to negotiate its price. Price negotiation is one best opportunity that is available to only second hand car dealers.

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Travel Tips For Personal Assistants

You may go or you may need to stay at the home or office and tend to things while your employer is away. Whatever you do, you will still need to have a handle on all aspects of the travel and be well prepared to deal with any changes or last minute surprises. How To Prepare Once you know who will be traveling, when, where, and for how long, you can begin to build your list of details and build a schedule and travel itinerary that you can handle from the road, the office, or the home. You will need to know if he desires to pay with credit cards or use miles. Do you know how to transfer miles? How to upgrade them? How to check them in at the airport, fast? Do you know what an airport escort is? Flyer Miles: A number of people who travel frequently will have flying points often referred to as frequent flyer miles. Each airline has a different name for them but essentially the passenger has points on their airline account they can redeem to fly instead of paying with currency. Points or miles can sometimes be used to upgrade the passenger from economy to business, business to first class. You'll need to learn how this works by calling or going onto the airlines web site and researching their rules and regulations. Some airlines will allow you to swap miles with other airline partners, some will let you trade using credit card services such as American Express (though they have specific airlines they work with). You can also get creative and look at services such as Points.com a program that allows you to trade mileage points with non-affiliated airlines. Airport Escort: This is someone who will meet your employer and his party at the airline and help to make their transition to the plane or airline lounge, smooth, easy, and hassle free. An Airport Escort will handle all of your luggage and expedite you through security. They stay with you every step of the way until you are safely and comfortably on your plane. They will check if there are any upgrades available (sometimes at no extra charge), and when it's time to board, they will notify you and escort you to the boarding gate. Hotel preferences: Does your boss like to stay on a higher floor? Or have his room away from the elevators? Does he need a fax machine, favorite water? Does he want a view? Are his favorite pillows in the room? Is the room hypoallergenic? Where does the sun rise or set? Is he near the pool? Away from the ice machine? Down the hall from the elevator? Find out! Auto rental: Does he prefer a new car or an older one? Do you know which rental agencies carry which brands of vehicles? Do they have towing service? Navigation system? Can anyone drive the vehicle? You may also be responsible for packing, making an itinerary list, preparing snacks for the trip, and having some useful items available for your boss to take with him; eye mask, ear plugs, power cords, tissues, aspirin, etc. Carefully go over everything. There are so many times someone has packed a suit, tie, shirts, socks, and shoes, but forgot something as simple as a belt. Also, when packing toiletries, pay attention to sizes. Know if your boss is taking a carry on that she will need to have the smaller toothpaste and shampoo. Check with the airlines before packing and get the latest information on rules and regulations. However, traveling private is different and other regulations apply. Who To Prepare It is your job to know all of your boss's travel habits. How he likes to fly, what his favorite airlines Why you should use an auto concierge service to buy a car are, what color seats he prefers (yes, I said it). Aisle or window preference, what foods he can eat, where he likes to sit (First Class or Business), time of day he prefers to travel. Not only will you need to prepare the people going on the trip, but you may need to alert business associates, staff, and others that your boss will be traveling. If there is a staff, this is also the time to keep an extra vigil on them and keep the house running smoothly and making sure they don't take this as a mini-vacation. While it is okay to let them ease up a bit, it is important that the house continues to run efficiently. If there is a second home, alert that staff and make sure everything will be ready when your employer arrives; food, clean sheets, fuel in the cars, etc. Also, contact the limo service that will be meeting your boss. Get the name and number of the driver's cell. Make sure he is on time and give him a description of what your employer is wearing so he can easily find him. Ask the driver to have a sign with your employer's name. Discuss with your employer anything she may want you to deal with while she's away. Last Minute Change Of Plans If you are not using a travel agent, and even if you are, you will need to keep a specific itinerary of everything that is occurring so you can accommodate any changes or surprises that arise. The airport may be snowed in. There may be an overbooking at the hotel, someone in the traveling party may get sick, an unscheduled business appointment, death in the family, or household disaster may arise, and you will need to change plans fast. Occasionally you may have one of those very very rare boss's who only flies on planes with red seat cushions and he has just boarded a plane with blue ones. Keeping a good itinerary with as many details as you can have will help make last minute switching a lot easier. Still challenging, but easier. Do You Go Or Stay? One of the things you should https://www.linkedin.com/title/auto-concierge work out before hand is knowing if you will be traveling with your boss. Some of you may want to travel, and some may not. You may have a family and want to be home every night. These are important things you'll need to discuss when first taking the position. Working Mobile On the go should never mean out of touch. You need to be able to have as much ability as you can to stay in touch on every front, phone contact, email, fax, messaging, weather, travel info, etc. Fortunately, we are in a very technologically savvy world and it is easy to do so. The question is, are you technically savvy? Can you figure out how to get email while nowhere near a computer? Can you find out the weather from inside a taxi? Again, you will need to discuss with your employer everything that will be expected of you in this area and then make sure they can supply you with or have you purchase the items necessary to help keep him or her in the know. And, if you don't know the best items to purchase, then your job is to find the tech savvy person who can tell you what to get. A good source of information are web blogs or opinion web sites that can also rate these products. Secondly, you need to make sure these new tech items can work in the places you will be traveling to. It will do you no good to have a Blackberry that works in New York and not in Spain, or North Carolina. You need to make sure that you have an idea of not only where the items may be used, but in what capacity. Living Out Of A Bag You are responsible for yourself, your boss, and possibly his family, associates, band members, etc. So while you want to travel light, you need to make sure you bring things that you will need when away for a while. If you are staying in hotels, most concierge can get you items you may need. But don't buy too much because you may need to leave early and you have to be able to pack up and get out quickly. Think of it like an episode of the Apprentice. You may need to pack every day, so learn to take only those items really necessary and figure out how to get the rest later. I Want The Food I Get Back Home! There are just going to be times when both you and your boss will want exactly what you get back home. Sometimes this is easy to handle, sometimes you will need to work a little harder to get these items, which can also entail higher costs, and then sometimes you still can't find the item. See if there is something you could use to substitute. Perhaps you can't get whey protein but you can get egg protein. Maybe there is no agave sweetener, and your boss might be okay using dates to sweeten their protein shake for the time being. If your employer uses a chef or dietician, you can call or email them and get some ideas for good alternatives. An actress was on location and just had to have a health shake that her trainer recommended. The problem was that some of the ingredients could not be found in that country and there was no way to rush ship the items needed. So, working through the night, her Personal Assistant, with input from the trainer, got together with some of the crew and came up with a mixture of other ingredients that ended up tasting like what they were missing. The actress never knew a thing. Traveling With Children And Pets A good travel agent can keep you up to date with the latest travel rules and regulations. When traveling with children, especially in today's security driven society, you should know a couple things. When traveling with a child and only one parent or no parents you will need to have a notarized letter from the parent(s) and you may need records from the physician saying it is okay to travel. If there are any medications, you should carry the proper documentation because they do baggage search nowadays for that as well. Make sure you have any special reading materials, videos or other favorite items that will keep the child happy, and content as possible. Always have a sweater or light jacket with you and there are times when a quick change of clothes is with you on board the plane for any â¬"accidentsâ¬- that may occur. Also, children touch everything. Have them wash their hands often and make sure you do the same. Always carry wipes with you. For pets you will also need all the proper documentation and every airline can tell you their specific requirements. I suggest you call twice. There have been a number of times when an assistant will be told one thing and something completely different when they arrive. So verify your information, get a name, id number and location where the office you spoke with is. Checking the weather can be most important especially when traveling long distances. The temperatures inside the cargo area can change and you want to make sure the animal is always as comfortable as possible. If you are traveling private, the pet will travel within the cabin. The good things is that some commercial airlines are getting on board and offering incentives for smaller pets to ride inside the cabin along with you. However this can all change if your pet is rowdy, noisy, or smells badly. Home Sick This is a tough area for anyone who will be on the road for months at a time. Sometimes it got so bad for me I would have my roommate video tape my dog and FedEx them to me wherever I was. Find the time to keep up with friends and relatives. Fortunately, cell phones make it easier these days to do those long distance calls. Another thing that can help with travel blues is to have people send you letters. There is something comforting about receiving a letter or even a silly care package with goofy things in it. Yes, it will make you sad but mostly fond of the people who took the time to make you feel wanted. It is important that the position you take is one you like and not one you took because it's cool or because you're working for a big star. If you do not enjoy your job, you will really get homesick when you are away for long period of time. This article is a excerpt from The Essential Handbook for Personal Assistants C.S. Copeland Now available on Amazon or http://www.PersonalAssistantGuide.com By: Craig Copeland Article Directory: http://www.articledashboard.com Craig Copeland is the author of The Essential Handbook for Personal Assistants. Copeland has worked as a high-level Personal assistant for 15 years for some of the top CEOs of major corporations, Entrepreneurs, Venture Capitalist, top Producers, Directors, A-list actors, Grammy winning performers, and heads of major movie studio. He has begun speaking seminars through his company the Reach Now Institute based on his new book Finish What You Start: 5 Power Principles For Creating Unsto

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Bankruptcy | United States Courts

About Bankruptcy Filing bankruptcy can help a person by discarding debt or making a plan to repay debts. A bankruptcy case normally begins when the debtor files a petition with the bankruptcy court. A petition may be filed by an individual, by spouses together, or by a corporation or other entity.   

All bankruptcy cases are handled in federal courts under rules outlined in the U.S. Bankruptcy Code. There are different types of bankruptcies, which are usually referred to by their chapter in the U.S. Bankruptcy Code. Individuals may file Chapter 7 or Chapter 13 bankruptcy, depending on the specifics of their situation. Municipalities--cities, towns, villages, taxing districts, municipal utilities, and school districts may file under Chapter 9 to reorganize. Businesses may file bankruptcy under Chapter 7 to liquidate or Chapter 11 to reorganize. Chapter 12 provides debt relief to family farmers and fishermen. Bankruptcy filings that involve parties from more than one country are filed under Chapter 15. Bankruptcy Basics provides detailed information about filing. Seeking the advice of a qualified lawyer is strongly recommended because bankruptcy has long-term financial and legal consequences. Individuals can file bankruptcy without a lawyer, which is called filing pro se. Learn more. Use the forms that are numbered in the 100 series to file bankruptcy for individuals or married couples. Use the forms that are numbered in the 200 series if you are preparing a bankruptcy on behalf of a nonindividual, such as a corporation, partnership, or limited liability company (LLC). Sole proprietors must use the forms that are numbered in the 100 series.  Finding a Lawyer, Including Free Legal Services If you need help finding a bankruptcy lawyer, the resources below may help. If you are unable to afford an attorney, you may qualify for free legal services. http://www.uscourts.gov/services-forms/bankruptcy

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Find local car Auctions

Need a manufacturer new car nevertheless can certainly not afford to always Car Auctions be able to buy one at a dealership? try ReviewCarAuctions.com! You'll locate excellent new as well as utilized cars at half the price you'd pay elsewhere.