typographyscrapbook

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Week 10: Water Poster

This poster was designed by Lorenzo Petranoni. There is a strong presence of gestalt as the sans-serif, mono text is formed into strips and used to create the illusion of a splash of water from a tap above. The same font is used at different scales and upper/lower-cases to create emphasis within each of the three elements in the poster. The font has a clean feel that transitions nicely to render an image.

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Week 9: Juxtapose Magazine - “Scarti”

This is a work in the art and design magaine Juxtapose. It was designed by by Adam Broomberg and Oliver Chanarin. The text, which is a letter a dressed to someone, is rendered from someone’s script handwriting. It is not entirely legible, so it is used as more of a visual element than as type. The text has a messy and irregular feel.

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Week 8: Happy Fat Font

The Happy Fat Font is a typeface was designed by designed by @Jazzheiman. It is a display typeface that uses dense, rounded characters and slender lines to render the negative space within each character. This combination is meant to render the rolls that form on the human body from fat tissue. The tone is positive however, it is organic feeling and happy.

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Week 7: Paper Type Design

This 3D typeface (artist unknown) uses layers of colored paper to create letters that look like a topographical map. Each letter is organic, lacking serifs or any straight lines. There is a sense of movement and depth within each character as the lines concentrically expand and digress. This would definitely be a headline font in regards to its scale and complexity.

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Week 6: Johnson Banks Type Anagrams

This advertisement uses a simple mono sans serif that is skewed at different angles. Each character is edited to be composing the end of a slinky-like tube. This is a headline font that appears very dimensional. It appears to be very dimensional and alive. 

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Week 5: Samarskaya & Partners Logo

Designer: KSENYA SAMARSKAYA

This typographic logo was designed by Ksenya Samarskaya, who is a graphic and typeface designer based in the United States. The serfis of each character are a unique, curved teardrop shape giving the font a sense of flowing movement and seamless transition. Negative space is used to create gestalt in the forms of the letters. The lettering is successful logos or possibly other headlines, but would become visually dense in body copy.

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Week 4: Quarto

Quarto is an old style serif typeface that was created by Hoefler & Co. 2014. It was inspired by the Times New Roman alphabet. This is evident in its classical feel and elegant serifs. There is a lot of diversity throughout each character in regards to line weight. 

 Old Style serif typeface released by Hoefler & Co. in 2014

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Week 3: Typophoto

Designer: Karel Tiege

This alphabet was created by Karel Tiege which uses photographs of the dancer Milca Mayerová to create sans serif letter forms. Each letter has a collage-like feeling to it. The dancer’s body is strategically positioned to translate each letter’s anatomy. In the context provided, it is easily legible. However, a single form out of context would, in my opinion, be difficult to translate.

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1968 Summer Olympics Branding, designed by Lance Wyman

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BSS Alphabet, designed by Barbara Stauffacher Solomon.