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Structured Data Has No Impact on Rating in Google Search

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is elective and doesn't affect search rankings. Whereas this has all the time been the case, Sullivan reiterated his truth after some controversy was triggered over a misunderstanding that structured knowledge is required to rank properly in Google Search.

The Controversy

This week, a meal blogger tweeted that she obtained a discovery from Google which said structured knowledge for calorie counts needed to be added to recipes. The blogger was underneath the impression that failure to incorporate calorie depend on structured knowledge would lead to her content material not showing in search outcomes. Me: *Trying to create a food blog that doesn’t participate in diet culture.*Google: Enable calorie counts on your recipe cards or risk not appearing in search results! pic.twitter.com/XQVKo4ofXC— Rebecca Eisenberg (@ryeisenberg) January 15, 2020 It’s said in Google’s discover that including calorie counts were merely a suggestion, not a requirement. Nevertheless, the blogger’s tweet blew up and the misinformation unfolds the main others to imagine what she said was true.

Google’s Reply

The controversy attributable to the blogger’s tweet caught Google’s consideration, as Sullivan replied in an effort to clear up the misunderstanding. Later, Sullivan revealed a tweet thread through the official Google Search Liaison account to deal with the scenario in additional elements. “Yesterday, a concern was raised that calorie information was required for recipes to be included in or to rank well for Google Search. This is not the case. Moreover, structured data like this has no impact on ranking in web search. This thread has more we hope eases concerns…Content owners can provide structured data as an optional way to enhance their web page listings. It has no impact on ranking. Using it may simply help pages that already rank well appear more attractive to potential visitors.” Sullivan goes on to state that structured data can be utilized to boost a search snippet and maybe make it extra engaging for searchers to click on on. However, once more, it’s not required. Sullivan concedes the wording of the discover that was despatched to the blogger might have been clearer. Google will likely be reviewing the wording of Search Console notices in an effort to forestall these kinds of considerations sooner or later. Source link Read the full article

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Why WordPress Website Security is Important?

Some folks suppose that they need not care a lot in regards to the safety of their WordPress web site. Sadly, most individuals notice the significance of safety solely when their web site or weblog will get hacked. WordPress is on the checklist of most user-friendly and common content material administration programs that you'll find today. On the identical time, this platform is a typical goal for spammers and hackers. Based on the latest report, 9 out of 10 websites that get hacked are primarily based on WordPress. Nevertheless, it is very important needless to say WordPress is among the safest platforms. In the identical method, in case your web site is correctly maintained and secured, it will not be simpler for hackers to assault it. Really, most hackers do not assault unpopular platforms. Subsequently, they assault WordPress web sites as a result of 61% of internet sites of immediately are WordPress primarily based. Now, you might be questioning why your web site is in danger although it has very low site visitors. Really most hackers hack small, unpopular web site to not delete essential information or steal information. Their purpose is to make use of your internet server so as to ship spam emails. Really, after hacking your web site, they'll set up a particular software program program that may ship numerous spam emails. And you will not realize that somebody is profiting from your server without your permission. You do not be scared. We're going to share with you a number of essential ideas that may provide help to save your WordPress web site. 1. Do not Go for Premium Plugins which are provided for Free If you're working your on-line enterprise on a good price range, you're searching for methods to save cash. That is fully comprehensible. Nevertheless, it isn't a good suggestion to obtain your required premium plugins from any web site they're bought on. What it's essential to do is go to the official web site of the plugin at any time when it's essential to reinstall that plugin. What occurs is that free plugins comprise malicious software programs reminiscent of Malware. Subsequently, you might wish to purchase the plugin you want from the official web site of the service supplier. 2. Use .htaccess to defend your essential data In case you have been a skilled WordPress person, you'll have accessed and used the .htacces file. After getting modified this file, know that it's going to have an ideal impression on the safety of your web site. In case you have by no means labored with .htaccess, it's essential to learn about it first. Mainly, this file is liable for the configuration of your internet server. Apart from, it incorporates particular guidelines that your internet server follows so as to deal with the information on your web site. Primarily, this file is used for creating user-friendly URLs for every internet web page. Except for this, it's also used to make obligatory security-related modifications to your web site. Given beneath are some things that the file will permit you to do to your WordPress web site so far as safety is worried: Block suspicious IP addresses Deactivate listing searching Enable chosen IP addresses to get entry to wp-admin Block dangerous bots 3. Conceal your Writer Usernames It's not a good suggestion to make use of WordPress defaults. The reason being that nearly each WordPress person is aware of the default username that WordPress makes use of for every web site. Typically, the default writer username of a WordPress web site is the administrator. Subsequently, you must change it. In the event you do not change it, it is going to be simpler for hackers to enter your web site and use its contents and different options. In case your web site has a couple of writers and no one in all of them is the directors, you're good to go. Nevertheless, if in case you have a small web site and you're the solely administrator and Arthur, you might wish to create a separate person to your submit. Remember to assign the writer position to the person. That is essential since you can't enable that person you've all of the rights to make obligatory adjustments to your web site. In different phrases, the person ought to have a restricted entry. 4. Conceal your web site Login Web page In case your safety technique entails hiding login pages and information, it will not be sufficient. In spite of everything, all these components of your WordPress web site usually are not going to stop hackers from having access to them. However it can at the very least make it tougher for them to hack your web site. Hiding your web site login web page will not require quite a lot of seconds when you go for the proper technique, reminiscent of a plugin. In the event you transfer or rename your WordPress login web page, it can make it a lot tougher for a hacker to get unauthorized entry. Really, most forms of assault are programmed. Subsequently, if in case you have a unique login web page, they must put money into way more effort to assault your web site. You possibly can select from numerous plugins that may make this job simpler for you. For instance, you'll be able to check out WPS Conceal Login for this goal. 5. Go along with a Dependable Internet hosting Firm Based on statistics, Four out of 10 web sites are hacked simply because they have been extra weak. This vulnerability is a result of the internet hosting platform. Subsequently, it's a nice concept to decide on a number that has a high-security stage. Given beneath are a number of options for a very good internet hosting service: Malware scanning and detection of suspicious information Computerized theme updates Firewall safety Optimized for phrase WordPress Assist for the latest model of MySQL and PHP These are just some essential issues that may provide help to select the proper internet hosting firm. Selecting the most well-liked and dependable supplier is a superb concept if you wish to be on the protected facet. In brief, in case you are searching for tricks to save your WordPress web site, we propose that you simply comply with the ideas given in this article. It's not a good suggestion to disregard the safety facet of your web site in case you are critical about what you're doing. Bear in mind the safety of your web site is of paramount significance. Read the full article

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How to Use WordPress Multisite for Subdomains and Subdirectories both?

Reasonable Prices on Web Development in Dubai Read the full article

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Twitter Launched Broadcast Scheduling Feature in Media Studio

Twitter announced a new broadcast-scheduling in Media Studio. It will allow you to drive more conversions and get users' attention before your broadcast goes live. Read the full article

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Facebook Data Privacy Scandal: to be fined $5bn over sharing of users' personal data

The US Federal Trade Commission (FTC) has approved a record $5bn (£4bn) fine on Facebook to settle an investigation over Cambridge Analytica (CA) privacy violations. Read the full article

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YouTube Introduces New Tools for Channels to Double their YouTube Revenue

YouTube is going to announce more ways for channel owners to generate their revenue directly from viewers. Read the full article

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Facebook & Twitter not invited to White House social media summit

Two big social media giants 'Facebook & Twitter' are not invited in White House's Social Media Summit which will be organized on Thursday.  Read the full article

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Google is going to stop supporting crawl-delay, nofollow, and noindex in robots.txt

Google announced on July 02, 2019 that they are not going to support crawl-delay, nofollow, and noindex directives in robots.txt file. "While open-sourcing our parser library, we analyzed the usage of robots.txt rules. In particular, we focused on rules unsupported by the internet draft, such as crawl-delay, nofollow, and noindex. Since these rules were never documented by Google, naturally, their usage in relation to Googlebot is very low. Digging further, we saw their usage was contradicted by other rules in all but 0.001% of all robots.txt files on the internet. These mistakes hurt websites' presence in Google's search results in ways we don’t think webmasters intended." Google There are some alternative ways to use the proper directives. "Noindex in robots meta tags: Supported both in the HTTP response headers and in HTML, the noindex directive is the most effective way to remove URLs from the index when crawling is allowed. 404 and 410 HTTP status codes: Both status codes mean that the page does not exist, which will drop such URLs from Google's index once they're crawled and processed. Password protection: Unless markup is used to indicate subscription or paywalled content, hiding a page behind a login will generally remove it from Google's index. Disallow in robots.txt: Search engines can only index pages that they know about, so blocking the page from being crawled usually means its content won’t be indexed.  While the search engine may also index a URL based on links from other pages, without seeing the content itself, we aim to make such pages less visible in the future. Search Console Remove URL tool: The tool is a quick and easy method to remove a URL temporarily from Google's search results." Google Read the full article

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Google Pulls Back Google Ads API

Google has recently announced that to pull back Google Ads API into its beta version. They launched Google Ads API in March 2019 into a production environment. Read the full article