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Ines de la Fressange for Uniqlo. Available starting March 17, 2014. I’m most looking forward to the linen blend garments and the shirts. I dig the red stitch details.

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Pharrell Williams x UNIQLO

UNIQLO teams up with Pharrell Williams to launch a collaborative line of limited edition t-shirts called “i am OTHER”. 500 ”Think other” t-shirts will be available for purchase on Uniqlo’s website Friday, March 21. Be aware that this is just a preview of what’s to come, as the full line will be revealed a little over a week later on March 31.

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"Last October, UNIQLO announced the appointment of NIGO as the creative director of UT (Uniqlo T-shirt), the mega retailer’s first-ever role of the sort for its LifeWear line. The founder and former creative director of BAPE and owner of Human Made is busy these days, traveling the world to debut his first collection for UT this Spring/Summer 2014. We caught a few moments with NIGO during his recent stay in New York, and heard from the famed streetwear icon himself on how he plans to transform the UT brand. See our full exclusive interview."

Read full interview here-x

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Kiko Mizuhara for Uniqlo Bra top Campaign.

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"Japanese creative studio Projector teams up with Uniqlo for a fun, Pinterest-y website that gives you some hairdo ideas to go with the Japanese retailer's 2013 Fall/Winter collection. The site uses simple, animated GIFs to show just how to create the 16 different styles."-x

The website-x

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Uniqlo's creative team aren't muppets

"While some major retailers were making major advertising mistakes this Christmas, a smaller retailer was trying something a little more unusual. If you're a fashion brand like Uniqlo, the ad formula is pretty simple: drape your clothes on gangly pouty models, stick on your logo and say no more. For their Christmas posters, Uniqlo chose to stuff the formula and drape their cashmere ware on gangly grinning puppets instead.

The brilliantly original images - on tube stations throughout London - managed to be both fashionable and funny. For the puppets, Uniqlo turned to Gary Card, a young Warhol-lookalike designer. Instead of producing a Womble or a Bungle, which is probably what I would have managed, his two-toed, three-fingered, colour-clashing cashmere creatures have a metropolitan style and swagger, and look like they belong in clubs and coffee houses, rather than on CBBC.

The images make me smile for lots of reasons. First, I like the fact that the creatures are not only wearing Uniqlo cashmere, they're made from it - so they are in fact clothed in their own flesh. That is funny, I promise you, even if I can't quite explain why. Second, I love the fact that the puppets seem to be absolutely thrilled with their look. With their arms aloft, grinning from ear-to-ear, they make the chilly composure shown by fashion models look artificial and a little bit silly.

And lastly I like the fact that the creatures are not anorexic, botoxed or tanned. Not as political as the Dove campaign, but not as gauche either, Uniqlo's puppets are a comedy comment on the beauty nonsense propagated by most fashion advertising. Doesn't matter if you've got teeth like Gisele Bündchen or pegs like Rex, a nose like Kate Moss or a puffball like Curly, legs like Naomie Lenoir or stumps like Buz, you will still look great in (or made out of ) Uniqlo cashmere.

All very original - but did it work? Simon Noble, Uniqlo's UK CEO, stopped shy of giving me a sales figure: "Cashmere was Uniqlo's strongest seller in December and Uniqlo had a very strong Xmas in which advertising had a very strong impact.""-x

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Uniqlo Storms Pinterest

"We were looking to raise awareness of a new line of clothing—UIP (UNIQLO Innovation Project). Specifically, we were tasked with showing off a colorful line of Dry Mesh T-Shirts. The Dry Mesh product wicks moisture away from the skin and keeps you cool when it's hot outside. The goal was simply to do something buzzy on a small budget. We joke that the brief was "Use Pinterest. Win in Cannes." Well, we're 50% there." -x