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Two Approaches To Sign Design

Most sign designers would agree that the design of a sign system should be appropriate to its architectural environment. This is considered one approach to designing signage. Of course, designers will differ in what they think is appropriate, and they will differ in how sensitive or responsive they are to the environment. For this approach they should be sympathetic to the architecture, trying to see it, for the most part, as the architect does.

For some industrial projects, signing and graph­ics can add more visual excitement and color than even the architect may have envisioned. However, for all projects the signage should be considered an integral part of the architecture, as visually important as light fixtures, elevators, and other vital elements. As with these other elements, signing has both func­tional and esthetic aspects. To communicate information, business signs must be noticed, but to accomplish this in an esthetically appro­priate manner requires a careful balancing of esthetics and function.

Another approach to designing signage considers the communicative function of signs of primary importance and the esthetics as secondary. With this approach, all elements of signage may be similar in shape, material, color, and detail. This method often requires modular copy layouts wherein the

This approach usually results in custom sings which strongly con with the environment and seem most appropriate for commercial or industrial sign projects. Sign systems of this kind do a job of communicating information, but they are seldom fully integrated with colors and materials of the architectural environment.

Architecturally Integrated Signage

The first approach considers a signage program appropriate for both its function and esthetics. They can be tailored to the specific environment of a project and to the client's needs. The architecture of each project is unique in both appearance and construction and its sign system should reflect that uniqueness. This author favors this approach. It is more complex and more time consuming because all the relationships between the environment and the business signs must be carefully considered, but can result in a great variety of creative solutions.

Functionally Focused Signs Can Affect Design.

Designers who stress function often seem to ignore the environment, making all signs in a group rectangle in shape just varying the length of copy. Forget for a moment that must present information. Think of them as design elements inside spaces of various shapes and sizes, which can then influence the shape and size of the design elements.

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