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For this advertisement project, I decided to advertise the small indie pop duo The Tulips. I decided to promote this duo because I enjoy their music, and they have an interesting distinct visual. This group uses a vintage style along with pastel colors as their aesthetic. This inspired my palette: pastel pink, sage green, and white. In general, my design is comprised of four main elements: the band, the basket of apples, the text, and the framing elements. The band serves as the focal point, while the arched texts intend to guide the viewer’s perspective. The buttons and the lace are used for decorative framing.
During the process, I used Adobe Illustrator and Photoshop to modify text and add online images into my design. In Photoshop, I removed the background of each image and, if necessary, I would use the magic pen or the lasso pen to remove smaller details. When looking at previous show posters, I noticed they sticker cutouts which emphasized certain elements like the date and venue. This is something I’ve incorporated by creating a white outline on Adobe Illustrator. I then added the original image and expanded the outline, using the direct selection tool. At the center, the two women are holding hands while carrying a basket of apples. This refers to one of their most popular songs, “favorite apple”. In the top and bottom sections of the poster, I put lace and button images from Pinterest for texture and framing. As for the text, I used the Type tool and arched the text. I used the group’s original logo and expanded the lettering. A few difficulties I’ve encountered were exporting an image from one platform to another, rather than creating a linked reference. This would make my image look pixelated and force me to modify it on Photoshop again. Another difficulty was creating the outlines as my sticker cutouts. Not only did I have to expand them to fit the original photos, but I also had to make sure the thickness of the outline was the same for each image. I modified the anchor points to either reduce or increase the thickness. Lastly, I originally wanted the lace to contour all four sides, but it would’ve been a lack of space and balance. In summary, this project aimed to promote an upcoming performance by a musical artist by using design elements such as color, texture, balance, and movement.
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The Tulips
The Tulips are an independent indie dream pop duo, formed in 2023 by best friends Jewlz and Andrea. They originally began as solo artists, but decided to merge as a group. The LA-based Filipina/Mexican band began creating music in their bedrooms using the omnichord instrument. Some of their most popular songs are “still love you (todavia)”, “favorite apple”, and “blossom”. Their discography tackles themes like love, heartbreak, and women's empowerment. Their visual aesthetic features a contrasting color palette, employing pink and pastel colors representing Andrea and black for Jewlz. The duo is very active on social media platforms such as TikTok, posting song covers, livestreams, and promoting their music for their fans, The Petals.Â
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Deconstruct/Reconstruct description
For this project, I’ve chosen the Chupa Chups company. This is a Spanish confectionery brand founded by Enric Bernat in 1958. He came up with the idea when he noticed how dirty children’s hands would be after eating candy. Therefore, he created the world’s first lollipop brand, believing it “would be like eating a sweet with a fork”. ("Our History.") The brand released its first seven flavors: Strawberry, orange, lemon, strawberry & cream, chocolate & vanilla, coffee & cream, and mint.  As for the company name, it comes from the Spanish verb “chupar”, which means to suck. Its famous logo was designed by surrealist artist Salvador Dali in 1969. Nowadays, the brand releases variations of their lollipop, such as “Melody Whistle Pops”, and has released bubble gum, toys, and clothing merchandise. The brand’s bright colors and shapes have inspired me to deconstruct it and create something unique. In my design, I will reconstruct the logo to look like a starburst in the mid-century style. One of the main characteristics of mid-century design is its emphasis on basic geometric shapes. I will deconstruct the logo into radiating lines for the sticks and circles for the lollipop, forming the starburst. The letters of the logo will be curved to match the shape of the lollipop and fit in naturally with the design of the lollipop. Each candy will be colored based on the seven original flavors, adding a nostalgic touch. https://us.chupachups.com/history
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"To define is to limit" - Oscar Wilde
"[...] What is essential is invisible to the eyes"- The Little Prince
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