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The 3 Main Chapters of Your Brand’s Power Story, Written into Every Client Visit

Think of that old adage. “It takes years to win a client, and only seconds to lose one.” You could be meeting the client’s weekly metrics. You could be helping them partner up with industry leaders, resulting in fat commissions. But it just takes one error on your part. And they’ll start looking at your nearest competitors as options. 

The capitalist world can be built on love and loyalty—but most of the time, it just isn’t.

Keeping a client isn’t just about how well you do the job for them.

It is about your image—your perceived power in their eyes. Your company’s “power” rests on a lot of granular details:

Its social capital.

The UI/UX of its apps.

The design of its office.

The speed of its office Wi-Fi.

Its Google My Business reviews.

The smile of your front-desk receptionists.

The speed at which a client can meet the host after entering the front doors.

And all of these things together exert a peculiar psychological effect on these clients.

They want you to look powerful so that they look powerful.

Your brand is not just about you. It’s also a reflection of them, your clients.

They are validated when they know they’ve chosen a competent brand as their service provider. 

So, every time your client enters your world, you have to somehow reinforce this impression of power. 

You have to design an experience that creates the idea of your company as worthy of their time and money. 

And that experience relies hard on the physical environment your client inhabits.

Why the Client’s Environment is Your Responsibility

Your client has to experience the physical environment every day.

And you are the one who has to design this experience to go to plan. 

Even outside your office.

Your client is always—at least subconsciously—processing the minute details.

The road, the traffic, the car’s air-conditioning, the zebra crossings, the pavement, the doors, the front doors, the front desk, the lighting, the ventilation, the elevator, the staircase, the corridors, the desks, the chairs, the room temperature, the desktop technology, and more.

When these elements are up to working standards, they don’t scrutinize them. 

A client won’t praise a functional elevator for doing its job by going up and down.

But the moment any of these elements start failing them in some way…

They will blame their discomfort on an external human agent.

Usually the one most responsible for the space they are currently in.

We blame the:

The cab driver for a smelly cab. 

The traffic cop for the busy crossroads.

The company who owns the stuffy, unventilated office.

The building manager for the slow-as-molasses security process.

The receptionist who didn’t inform the HR of the client’s monthly visit.

In some cases, like the traffic cop and the employees, the people aren’t even necessarily responsible for the mishap. But people love blaming other people. 

And, so, by nature, a client is someone who is primed to blame your company during a client visit. 

Even if the client is late by his own error, there’s always the possibility he blames this on your organization.  

There are two main issues you need to question yourself about at this point: 

How do you avoid this negative impression?

More importantly, how do you prevent the clients themselves from making an error?

It’s simple. You do that by setting the experience to work seamlessly. 

You can’t control the cab driver’s body odour. 

But you can clarify the client’s visit at the main checkpoints. Point A → Point B → Point C.  

The road → the building → the room. 

These are the three key chapters to creating that story of power in your client’s mind. 

Learn More on VAMS Global.

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Highly recommended Visitor Management System in India by customers on G2.

VAMS Global provides Visitor Management Systems: fit-for-purpose solutions in public buildings-chiefly, commercial and corporate institutes. We understand "people flow." We customize public access. We accelerate daily schedules. We adapt to your technology. Our visitor access management systems integrate with many third-party applications. VAMS serves the highest number of visitors in the world, checking in more than 100 million visitors a year in 2000+ locations across the globe.

[vamsglob]

Highly recommended Visitor Management System in India by customers on G2.

Visitor management can prove to be a tedious task for your visitors an expensive affair for your corporation. Introducing the VAMS corporate solutions. It enhances the security with two-factor authorization with Photo Capture and Mobile Verification by saving their data on a personal or secure cloud server.

VAMS makes their next visits easy quick and hassle free. It also facilitates Outlook integration To our integrated turn styles and even an optional facial recognition module. It enables you to Schedule Appointments, Group Entries, Mark your Favorite Visitors, and Blacklist Unwanted Guests.

Features like Active Directory and SSL integration make it easier for employees to manage the app and reduce administrative overheads overall.

[vamsglob]

Vams Global is a leading provider of Visitor Management Systems.

Pioneering the Visitor Authentication process, Vams Global offers specialized solutions for Corporates, Commercial Buildings & Complexes, Residential Buildings & Townships. Used by a number of Fortune 500 companies, leading Commercial Projects & flagship Residential Properties, VAMS® (Visitor Authentication & Management System) is used at 1000+ locations in 13 countries.