vanity-metrics

[vanity-metrics]

Vanity metrics

Caasidy Barrett 

The metrics of instagram include follower count, likes, adn comments. For example the follower count of instagram is when a page could have a large number of followers and people can see that as popularity but it doesn’t actually mean that the page has so much engagement or sales. However, the likes can boost one's ego more than followers but do not actually have conversions. Comments are similar to likes. Comments can indicate popularity. Impressions measure how many times a post is shown rather than show the users interacted with the influencer. Shares can indicate content resonating with an audience. The problems ith vanity metrics are things like misleading indicators, ineffective business goals, focus on the wrong metrics,. The issues with these subjects is that they can create a false sense of success and hinder focus on more meaningful metrics. Spending too much time on vanity metrics can lead to rejecting more metrics than to provide on the real insights. 

Instagram can improve on these metrics by focusing on the engagement metrics like saves, comments, and shares, and messages rather than just likes and followers. More like to encourage their interactions by using interactive elements in stories, responding to comments and messages, and building more community. More tracking of audience feedback to understand what resonates and inform future content. Not only can instagram improve but also the users. Some try to figure out why their page isn’t taking off or why their businesses are facing more viewers. This proves what users can focus on and how they can make a 360 to bigger and better things. For those that normally use instagram knows that we can see how many views a post has, how many shares, sometimes even what hashtags to use to reach more viewers. I think hashtags are the biggest downfall of social media.With hashtags you can see how many posts are under that specific topic. 

https://blogpaws.com/instagram-for-business-growth-vanity-metrics-vs-actionable-metrics/

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If I had to make suggestions for two social media platforms it would be for Fcaebook and Instagram. I feel like these two apps are similar but the only difference is the age range of who uses them. Facebook is more for people in the ages of 30+ and instagram is more for 15+. Even though they both might be downloaded on one person's phone, one is definitely being used way more than the other. Facebook and Instagram have three different metrics. Advanced, Channel, and Behavioral. Facebook's advanced metrics is for the customer life value (CLV).  The channel metric is cost per click (CPL). The behavioral metric is the audience sentiment. Instagrams advanced metrics is for the Return on ad Spend (ROAS), the channel metric is the website traffic, and the behavioral metric is the engagement rate.