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Landing page testing is a part of the page optimization process that focuses on optimizing different page elements to maximize conversions or signups. It is a multi-step structured approach for continuously improving the landing page optimization by changing small elements without redesigning the entire page in one go.

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A/B testing is a randomized experiment that compares two or more versions of a variable to determine which performs best. It's also known as split testing or bucket testing. A/B testing tools help you make data-based decisions by identifying what customers prefer.