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Understanding the Eligibility Criteria for PGDM in Digital Marketing in 2025

In the competitive world of business, a Post Graduate Diploma in Management (PGDM) in Marketing stands out as a crucial stepping stone for aspiring marketers. Marketing involves much more than selling products or services; it’s about understanding consumer behaviour, building brand loyalty, and developing effective strategies to outperform competitors. If you’re considering pursuing a PGDM in Digital Marketing for 2025, it’s essential to know the eligibility criteria to ensure you meet all the requirements for a successful application. Let’s delve into what it takes to embark on this academic journey.

1. Academic Qualifications

To apply for a PGDM in Marketing, candidates typically need a bachelor’s degree in any discipline from a recognized university. Here’s a closer look at the academic prerequisites:

Minimum Percentage: Most institutions require a minimum of 50% marks in the undergraduate degree. Institutions with a strong emphasis on academic excellence might set a higher cut-off percentage, ensuring that candidates have a solid academic foundation.

Final Year Students: Those in the final year of their bachelor’s program are usually eligible to apply, provided they complete their graduation requirements before the commencement of the PGDM program. Admission remains provisional until the submission of the final degree certificate. Institutions like Vivekanand Business School facilitate a seamless transition for students from undergraduate studies to advanced management training.

2. Entrance Exams

Entrance exams are a vital component of the eligibility criteria for a PGDM in Marketing Management. These exams assess a candidate’s aptitude and readiness for a challenging management program.

Common Entrance Tests: Most business schools accept scores from exams like CAT (Common Admission Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), CMAT (Common Management Admission Test), MAT (Management Aptitude Test), and others.

Institute-specific Exams: Some institutions may conduct their own entrance exams or accept scores from state-level management entrance tests. For example, top pgdm colleges such as Vivekanand Business School accept scores from several Common Entrance Tests, including the MBA-MHCET, a state-level test widely recognized in Maharashtra.

Vivekanand Business School might set a cut-off of 80 percentile in the MBA-MHCET or an equivalent score for other Entrance exams. Additionally, the institute emphasizes a thorough evaluation process, incorporating entrance test scores, group discussions, and personal interviews to select candidates who align well with their rigorous programs. It’s crucial to check the specific cut-off requirements of each business school to which you plan to apply.”

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Top Job Positions You Can Pursue After a PG Diploma in Banking and Finance

In today’s dynamic financial landscape, pursuing a PGDM in Banking and Finance opens the door to a multitude of career opportunities. This specialized program equips students with the knowledge and skills necessary to thrive in the complex world of finance. Whether you’re aiming to work in a traditional banking role, a more specialized financial position, or an analytics-driven role, a Post Graduate Diploma in Banking & Finance provides a solid foundation for success. If you’re considering a career in finance, pursuing a PG Diploma in Banking from an institution like Vivekanand Business School is a strategic step towards achieving your professional goals. Below are some of the top job positions you can consider after completing your PG Diploma in Banking.

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Hetaal Palan

Assistant Director

Branding, Marketing & Student Relations

Vivekanand Business School

Connect on LinkedIn

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From Classroom to Global Citizen: How Vivekanand Business School Immersion Programs Shape Careers

The global business landscape is rapidly evolving. Companies are increasingly operating across borders and cultures, demanding a workforce equipped to navigate this diverse environment. In response, PGDM (Post Graduate Diploma in Management) programs are incorporating international immersion experiences to prepare future business leaders for success on a global scale. While an MBA degree offers similar benefits, PGDM programs are often more industry-focused and may offer a faster track to completion, making them an attractive option for career-driven individuals.

Vivekanand Business School (VBS) is a prime example of a leading PGDM institution that recognizes the importance of international exposure. Their post graduate diploma in banking & finance and entrepreneurship management course, both accredited by the National Board of Accreditation (NBA) and recognized as equivalent to an MBA degree by the Association of Indian Universities (AIU), offer students the opportunity to participate in immersive programs that equip them with the skills and experiences needed to thrive in the globalized economy.

Unveiling Global Business Practices: From Theory to Reality

Imagine Akash, a VBS student with a textbook understanding of international supply chains. During his immersion program in Germany, this theoretical knowledge comes alive. He witnesses lean production techniques in action at a renowned automotive plant. Observing the efficient flow of materials and the optimized production process firsthand transforms his understanding of global manufacturing practices. Akash isn’t just learning from lectures; he’s experiencing the realities of international business. This practical exposure becomes invaluable as he begins his career.

Cultivating Cultural Competence and Adaptability: Thriving in Diversity

Sarah, another VBS participant, finds herself immersed in the vibrant culture of Thailand during her program. Navigating bustling markets and encountering unfamiliar customs is a far cry from the classroom environment. But through interacting with locals, experiencing traditional cuisine, and participating in cultural events, Sarah develops a deeper understanding of cultural nuances. This newfound cultural sensitivity equips her to communicate effectively, even when faced with language barriers. She learns to build strong relationships with diverse teams, a crucial skill for success in today’s global business landscape. The program also fosters adaptability in Sarah. As she encounters unexpected situations and cultural differences, she hones her ability to think on her feet and adjust her approach.

Building a Global Network: Your Gateway to International Opportunities

VBS’s Dubai immersion program isn’t just about academics; it’s about opening doors to international careers. Aditya, a VBS student with a passion for international business, finds himself attending a business conference alongside students from across the globe. Here, he connects with peers, professors, industry experts, and even business leaders from multinational corporations. These interactions create a valuable professional network that can open doors to international career opportunities. Aditya’s connection with a representative from a leading logistics firm during the conference lands him an internship opportunity — a stepping stone for his international career aspirations. The network he builds during the program extends far beyond the program duration, providing long-term benefits as he navigates the global job market.

Fostering a Global Mindset: Thinking Beyond Borders

A global mindset is essential for modern business leaders who must make strategic decisions with international implications. VBS’s immersion program challenges students to develop a case study for a multinational corporation. Take Maria, for example. Presented with a complex scenario involving market entry into a new country, Maria is forced to consider diverse factors — cultural sensitivities, legal regulations, and competitor analysis — from a global perspective. This broadened outlook encourages innovative thinking and fosters a more holistic approach to problem-solving. Maria learns to view business issues not just through a local lens but from the standpoint of the international market, preparing her to make sound decisions with a global impact.

Practical Experience and Skill Development: Putting Theory into Action

International immersion programs emphasize experiential learning, allowing students to apply theoretical knowledge to real-world scenarios. VBS, for instance, offers internship opportunities with social enterprises in South Africa. Imagine David, a VBS student interested in sustainable business practices. Through his internship, David gains valuable experience working alongside a social enterprise that empowers local communities. This hands-on experience allows him to develop practical skills directly applicable to his future career in international business, while also fostering a deeper understanding of social responsibility in a global context. The confidence and competence he gains during the internship prepare him to handle diverse business challenges with greater ease.

. Enhanced Employability and Career Advancement: Standing Out from the Crowd

Employers highly value candidates with international experience. VBS graduates who have participated in an immersion program bring a unique perspective and a proven ability to operate in diverse environments. This makes them stand out from the competition in the job market. Furthermore, the skills and experiences gained through these programs can accelerate career advancement. Graduates are well-positioned for leadership roles in multinational corporations and global enterprises, propelling them towards a successful career on the international stage.

Conclusion: Equipping Leaders for a Globalized Future

International immersion programs are a cornerstone of modern PGDM education, providing students with the essential tools and experiences needed to succeed in a globalized business landscape. By fostering cultural competence, practical skills, and a global mindset, these programs prepare future business leaders to navigate the complexities of international markets and drive business success on a global scale. As the world continues to become more interconnected, the value of international immersion programs in PGDM curricula will only continue to grow. 

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Turning Your Academic Gap into a PGDM Advantage: A Q&A Guide

The path to a Post Graduate Diploma in Management (PGDM) isn’t always linear. Many aspiring students take time off for travel, personal commitments, or career exploration. While an academic gap can raise questions, it doesn’t have to be a detriment to your application at a reputable institution like Vivekanand Business School (VBS). By framing your gap year as a period of personal and professional growth and showcasing your continued intellectual curiosity, you can turn it into a compelling asset for your PGDM application.

This Q&A guide will equip you to navigate the topic of academic gaps with confidence during your PGDM interview:

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Understanding the Equivalency of PGDM and MBA Degrees: The Role of AIU

When it comes to advanced management education, many prospective students have to choose between a Post Graduate Diploma in Management (PGDM) and a Master of Business Administration (MBA) degree. Both certifications provide strong paths to career progression, but recognizing their differences is critical to make an educated selection. The participation of the Association of Indian Universities (AIU) in the recognition and equivalence of these programs complicates matters.

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Is Work Experience Needed for MBA Admissions?

andidates applying to MBA programs often wonder how important work experience is for admissions. The consensus among business school admissions committees is that professional work experience is highly valued, particularly full-time experience. When applying for an MBA, the right work experience can significantly influence the outcome of an application.

Importance of Work Experience

Foundation for Learning:

MBA programs are designed to build upon the skills and knowledge that candidates have acquired in their professional careers. Work experience provides a practical foundation that allows students to better understand and apply theoretical concepts. This experiential learning approach enriches classroom discussions and facilitates peer learning, as students can share insights from their professional backgrounds.

Maturity and Skillset:

Business schools expect applicants to demonstrate a certain level of maturity, managerial ability, and skillset that typically comes with work experience. This expectation is rooted in the need for students to contribute meaningfully to class discussions, group projects, and case studies. Without this background, students might struggle to fully engage with the curriculum​ (Harvard Business School)​​ (FIND MBA)​.

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Top MBA Colleges in Mumbai: Your Gateway to Success

Mumbai, the financial hub of India, is home to some of the best MBA colleges in the country. Whether you're aiming to become a business leader, entrepreneur, or industry expert, these institutions offer world-class education and unparalleled opportunities:

1. SP Jain Institute of Management and Research (SPJIMR): Known for its innovative programs and strong industry connections.

2. Jamnalal Bajaj Institute of Management Studies (JBIMS): Offers a rich legacy of producing top business leaders.

3. Narsee Monjee Institute of Management Studies (NMIMS): Renowned for its diverse specializations and modern infrastructure.

4. Tata Institute of Social Sciences (TISS): Focuses on social entrepreneurship and human resources.

5. Vivekanand Business School (VBS): Emerging as a top choice for its cutting-edge curriculum and experienced faculty.

Choosing the right MBA college can shape your career and open doors to global opportunities. Explore these top institutions and find the one that aligns with your career aspirations. 

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Data Analytics and AI: Map your Career path

Data Analytics and AI have become the secret sauce for businesses in today's highly competitive and data-driven market. With the increasing amount of data generated daily, companies rely more on data analytics to make informed decisions, improve operations, and drive growth, resulting in high demand for professionals with expertise in Business Analytics, Data Science and AI.

Aligning your career path in this field can open up exciting and enriching opportunities for personal and professional growth. In this article, we will discuss the benefits of pursuing a career in Business Analytics, Data Analytics and AI, career paths in this field, and the opportunities available at Vivekanand Business School.

How have Data Analytics and AI transformed job roles

Data Analytics and AI have transformed job roles and responsibilities in numerous ways. Here are a few examples:

Job Automation 

With the growth of AI and machine learning, specific tasks that humans once performed can now be automated. This has led to a shift in job responsibilities, as workers are freed up to focus on more complex and strategic tasks.

Use Case: Here’s a use case of Data Analytics and AI in the financial industry. A few years ago, data entry and reconciliation of financial transactions was a time-consuming and repetitive task performed by human employees. However, with the integration of AI and machine learning algorithms, this task has now been automated. AI algorithms can automatically detect and reconcile financial transactions, reducing the potential for errors and increasing efficiency. This not only streamlines the process but also enables employees to focus on higher-value tasks such as analysis and decision-making.

Data-Driven Decision-Making

With the increased availability of data, decision-making in many organizations has transformed to data-driven decision-making. As a result, employees who can analyze and interpret data effectively have become increasingly valued in the job market.

Use Case: Companies use data analytics to track customers' purchase history, website behavior, and demographic information to gain insights into their buying habits. This data is used to create personalized marketing campaigns customized for customer segments based on their interest and purchase history.

Increased Focus on Data Privacy: 

With the growth of data analytics, there has been a corresponding increase in the importance of protecting sensitive information. This has led to the creation of new roles and responsibilities, such as data privacy officers, Data Warehousing Business Analysts, etc who are responsible for ensuring that data is collected, stored, and processed in a responsible and secure manner.

Use Case: Healthcare organizations implement robust data privacy and security protocols. They appoint a data privacy officer responsible for ensuring that patient information is collected, stored, and processed in a secure and compliant manner. The privacy officer is responsible for retrieving, exploring and cleaning the data along with implementing privacy training programs for employees, reviewing data security practices, and responding to privacy incidents.

New Job Roles: 

As the field of Data Analytics and AI continues to grow, new job roles are emerging. For example, AI product managers are responsible for developing and managing AI-powered products. At the same time, data storytellers are responsible for communicating data insights to stakeholders in a compelling and accessible way.

Benefits of Pursuing a Career in Data Analytics and AI

With the increasing importance of data in the business world, there is a growing need for professionals with expertise in this field. There are numerous benefits to pursuing a career in Data Analytics and AI, including high demand and lucrative job opportunities. Companies across industries, including finance, healthcare, retail, and technology, are seeking individuals who can help them make sense of the data they collect and use it to make informed decisions.

In addition to high demand, a career in Data Analytics and AI can also offer competitive salaries and a variety of job roles to choose from. From data scientists and data analysts to business intelligence analysts and financial analysts, there are many different roles available for professionals with expertise in this field.

About the VBS Program

Vivekanand Business School offers PGDM programs with a strong emphasis on Business Analytics. The programs are designed to provide students with a deep understanding of the concepts and applications of Data Analytics in various industries. The curriculum covers a wide range of topics, including data mining, machine learning, predictive modeling, and data visualization, among others.

VBS is dedicated to providing students with a comprehensive education in analytics and related fields. One of the key offerings of the school is the inclusion of statistical programming languages like R programming and Python. These languages are widely used in the field of data analysis and provide students with the necessary skills to manipulate, analyze, and visualize data effectively.

In addition to programming languages, the b-school also offers training in various software and tools that are essential for analytics professionals. Students can gain proficiency in tools such as Excel, which is widely used for data manipulation and analysis, SQL for database management, Hadoop for big data processing, Tableau for data visualization, and MongoDB for working with NoSQL databases. This diverse set of software and tools equips students with a broad range of capabilities to tackle different aspects of analytics projects.

VBS offers specializations in several areas, including Banking & Finance, Operations & Supply Chain Management, Business Analytics, Human Resources Management, and Marketing. These specializations allow students to attune their education to their career interests and goals, providing them with a competitive edge in the job market. The Business Analytics specialization provides students with the skills and knowledge to understand and analyze data, as well as gain insights that support decision-making. Students learn how to use data analysis and visualization tools to uncover patterns, trends, and relationships in data.

In addition to classroom learning, the PGDM program at Vivekanand Business School also include hands-on projects, case studies, and guest lectures from industry experts, providing students with a well-rounded education and real-world experience. The programs also offer opportunities for networking and collaboration, allowing students to build valuable relationships with peers and industry professionals.

How to build a successful career in Data Analytics and AI

Building a successful career in Data Analytics and AI requires a combination of education, skills development, and real-world experience. Here are some steps you can take to get started:

Gain a solid understanding of the fundamentals: 

You must have a strong understanding of mathematical and statistical concepts, as well as programming skills in languages such as Python and R. 

The curriculum at Vivekanand Business School includes training in advanced data analytics tools and programming languages, including R and Python. Students also learn to use popular software and tools such as Excel, SQL, Hadoop, Tableau, and MongoDB, preparing them for careers in the fast-growing field of data analytics and AI.

Build your skills: 

Build your skills in areas such as data visualization and communication. You can do this by taking courses, participating in online forums, and working on personal projects.

Get real-world experience: 

To gain a competitive edge in the job market, it is important to get hands-on experience working with data. You can do this by participating in internships, volunteering for projects, and contributing to open-source initiatives.

Stay up-to-date with the latest trends and technologies: 

Data Analytics and AI are constantly evolving, and it is important to stay up-to-date with the latest trends and technologies in the field. You can do this by attending conferences, following industry experts on social media, and reading industry publications.

Conclusion

Business Analytics and AI are becoming increasingly important in the business world, leading to high demand and lucrative job opportunities for professionals with expertise in the field. Programs like the PGDM at Vivekanand Business School offer a comprehensive education and real-world experience, preparing students for careers in these fields including hands-on experience with real time data and a complete exposure to the different domains of Business Analyst and providing enormous networking opportunities through industry expert guest lectures.

Mrs. Hetaal Palan

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Discover the advantages of pursuing a PGDM in Banking and Finance. Learn about the major changes in the Indian and global financial systems, the salary expectations, and the diverse career opportunities available to PGDM graduates. Get an overview of various career paths and understand the importance of a PGDM in securing top-level positions in the financial sector.

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From the latest industry trends and technologies to hands-on training and real-world experience, a PGDM in Operations and Supply Chain Management provides the ideal platform for individuals looking to build a dynamic career in this field. This article explains why pursuing a PGDM in Operations and Supply Chain Management can lead to a successful and lucrative career. 

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Why choose PGDM in Operations and Supply Chain Management?

In today's rapidly changing business environment, Operations and Supply Chain Management play a critical role in determining the success of an organization. Effective management of operations and supply chain can improve a company's competitiveness, increase efficiency, reduce costs, and improve customer satisfaction.

The Operations and Supply Chain Management Unit of an organization is responsible for planning, designing, and controlling the activities involved in producing and delivering products and services.    

A PGDM in Operations and Supply Chain Management at Vivekanand Business School provides students with expertise not only in the principles and practices of this field but also training in SAP based ERP software, along with the practical knowledge from experiential workshops, process studies, and field visits. The program equips students with the knowledge and skills necessary to succeed in top-level positions in Operations and Supply Chain Management.

With the demand for highly skilled professionals in this field on the rise, a PGDM in Operations and Supply Chain Management is an excellent investment for individuals looking to build a successful career.

Overview of PDGM in Operations & Supply Chain Management

The Operations and Supply Chain Management industry is constantly evolving, driven by advances in technology, global competition, and changing customer demands. In order to remain competitive, organizations must continuously improve their operations and supply chains.

Some of the significant changes and challenges facing the Operations and Supply Chain Management industry include globalization, increased competition, greater efficiency, and integration of technology into supply chain processes.

A PGDM in Operations and Supply Chain Management provides students with the latest knowledge and techniques in this field. The program covers various topics, including operations strategy, supply chain management, logistics and transportation, and inventory management.

The core curriculum of a PGDM in Operations and Supply Chain Management typically includes operations management, supply chain management, logistics and transportation, project management, and quality management. But the PGDM in Operations and Supply Chain Management specialization at Vivekanand Business School includes an Additional workshop on ERP (SAP) and Supply Chain Analytics with 5 extra analytical subjects, which enables students to bring their best to the job from day one!

Advantages of Pursuing PGDM in Operations and Supply Chain Management

As we venture into this new global economy and the push to export more Indian goods, the demand for professionals with expertise in operations and supply chain management is expected to grow nationally and worldwide in the coming years. Graduates of a PGDM in Operations and Supply Chain Management can expect to earn competitive salaries, with the potential for advancement and increased earning potential over the course of their careers.

Career Opportunities: Graduates of a PGDM in Operations and Supply Chain Management have a wide range of career options, including roles in logistics and transportation management, supply chain management, inventory management, production planning and control, and operations strategy, supply chain analytics, etc. These professionals can work in various sectors, such as manufacturing, retail, e-commerce, consulting, and logistics.

Hands-on experience: PGDM in Operations & Supply Chain Management at VBS includes projects and 5-Months on-job internship opportunities that provide students with hands-on experience in their chosen field, helping them to develop practical skills and gain a deeper understanding of the industry through Live Projects and Simulations.

Relevance to industry needs: Operations & Supply Chain Management is a rapidly growing field that is essential to the success of businesses in a wide range of industries, especially E-Commerce industries. Pursuing a PGDM in this field ensures that students are well-equipped to meet the needs of employers in this dynamic and evolving industry.

Career Opportunities after PGDM in Operations and Supply Chain Management

Here are a few examples of the diverse and rewarding career paths available to graduates of PGDM programs in Operations & Supply Chain Management.

Logistics Manager: Logistics Managers are responsible for overseeing the efficient and effective movement of goods and materials from one place to another. This could be within the borders or facilitating an international import and export. Graduates with a PGDM in Operations and Supply Chain Management are involved in managing transportation networks, determining transportation routes and schedules, and ensuring that goods are delivered on time and in good condition.

Supply Chain Manager: Supply Chain Managers oversee the entire process of bringing a product or service to market, from sourcing raw materials to delivering the final product to customers. Graduates with a PGDM in Operations and Supply Chain Management are involved in optimizing the flow of goods and services, reducing costs, and improving overall efficiency.

Inventory Manager: Inventory Managers are responsible for overseeing the storage and movement of goods and materials, with a focus on minimizing costs while ensuring that products are available when customers need them. Graduates with a PGDM in Operations and Supply Chain Management work in the areas of data analysis and other tools to determine how much inventory is needed and when it should be ordered.

Production Planner and Controller: Production Planners and Controllers are responsible for planning and overseeing the production process, from the sourcing of raw materials to the final delivery of the product. Graduates with a PGDM in Operations and Supply Chain Management are involved in using data analysis and other tools to ensure that production schedules are met and that products are manufactured efficiently and cost-effectively.

Operations Strategist: Operations Strategists play a crucial role in developing and implementing strategies that improve the efficiency and effectiveness of business operations. Graduates with a PGDM in Operations and Supply Chain Management are involved in analyzing data, identifying areas for improvement, and working with other departments to implement changes.

Supply Chain Analyst: Supply Chain Analyst is someone who monitors supply chain performance, identifies trends and risks and provides recommendations for action plans in order to reduce risk. To accomplish these responsibilities one must have expertise in Data Analysis, Technical, and Quantitative Skills. Considering its growing demand in the corporate world, VBS has emphasized on big data and Business Analytics in their program curriculum.

Protip: The field of Operations & Supply Chain Management is constantly evolving. Whether you are a recent PGDM in Operations and Supply Chain Management graduate or a tenured employee, it is essential to stay up-to-date with new methodologies, tools, and best practices. This can be achieved through regular reading of industry publications, attending conferences and workshops, and building a network of peers and experts in the field. Staying current will not only enhance your knowledge and skills but also demonstrate your commitment to building a robust and stable operations & supply chain.

Conclusion

In conclusion, a PGDM in Operations and Supply Chain Management is a valuable investment for those who are seeking a dynamic and rewarding career. With a focus on hands-on training, real-world experience, and exposure to the latest industry trends and technologies, the PGDM program in Operations and Supply Chain Management at VBS provides the ideal platform for individuals to build a successful career in this field. Whether you are interested in pursuing a career in production planning, logistics, procurement, or any other related field, a PGDM in Operations and Supply Chain Management can help you achieve your professional goals and build a long-term career that is both fulfilling and lucrative.

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Shaping the Future of Management through Guest Lectures and Workshops at a Top PGDM Institute in Mumbai Industry experts, practical insights, and essential skills for success in management

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Shape future financial leaders with specialized education, practical training, and industry exposure at MBA colleges in Mumbai. Explore job opportunities and Vivekanand Business School's programs.

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Shaping the Future of Management through Guest Lectures and Workshops at a Top PGDM Institute in Mumbai Industry experts, practical insights, and essential skills for success in management