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Print Postcards in Bulk

Postcards are a highly effective, cost-efficient marketing tool for promoting discounts, grand openings and events, services, new products and more to a targeted audience. They also serve as great fundraising tools for nonprofits.

We offer 1st & 3rd class bulk mailing options. Choose the option that best suits your needs.

If you are looking to reach a larger audience, consider Every Door Direct Mail (EDDM). You will be able to select your specific targeted area and choose to have us pick up your mailing list or you can upload your own.

When choosing the size of your postcard, make sure to leave room for the essential information and a central image or visual. The smaller postcard sizes of 4" x 6" and 5" x 7" provide a good balance between space and cost. For a more substantial feel, we recommend our 14pt or 16pt cover stock.

Postcards that have a glossy finish on one side are more eye-catching but require more care to maintain compared to our matte paper options. To maintain the shine and keep your postcards looking new, apply a layer of varnish to each side before use.

Custom postcard printing is not the cheapest option as it requires a large amount of time to adjust the machinery to accommodate your unique size. However, if you stick to the standard sizes of 4" x 6", 4.25" x 5.5", 5" x 7" or 6.25" x 9" (EDDM eligible) we can print them for you at a much more affordable price.

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Verify & Print Postcards – ​Wix

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What is the Format of a Postcard?

Postcards are rectangular pieces of cardstock with an illustration or printed image on one side and space for a message and address on the other. They are an early form of quick and easy communication – the printed predecessor to email. People send postcards to their friends and family while on vacation, business trips or just as an everyday greeting.

The back of the postcard is divided into two sections, with the left section for writing your message and the right side with three lines to write the recipient's address. Since there's limited space, it is important to keep your message short and concise.

When writing your postcard, share a photo from a recent trip or let the person know that they're in your thoughts. Explain why you chose a particular place or activity in the photo to make them feel like they're part of your story. If you're traveling abroad, share a local word or phrase with a translation.

If the postcard is going to be sent to a business, you can include a QR code, pURL or another trackable element to drive traffic to your website or social media channels. This is a great way to create awareness about your brand and generate interest from potential customers.

The return address is not required on a postcard, but it can help the post office return your postcard to you if they're unable to deliver it. If you choose to include a return address, write it in the upper left-hand corner of the postcard.

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Verify & Print Postcards – ​Wix

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Automated Direct Mail System For Postcard Campaigns

In the past, direct mail has been a cost-prohibitive marketing channel. Between the design process, printing, and postage costs, it required significant overhead. This made it difficult for many marketers, especially those immersed in online marketing, to even consider it as a viable campaign strategy.

However, with the introduction of direct mail automation software and on-demand printing, it’s now possible to make this marketing channel as affordable and accessible as any other. Using data from your CRM or marketing platform, you can create personalized postcards to reach specific customers with dynamic content. For example, a real estate agent can send homebuyers neighborhood-specific postcards while a pet store can create custom coupons based on the preferred brands and products of each customer.

Additionally, if you have data on current customers such as purchase history or abandonment data, you can trigger a mail piece to them at the right time to reengage them. This is a great way to keep existing customers happy while encouraging them to come back for more.

The best automated direct mail systems also allow you to track the results of your campaigns. This is very useful in determining the effectiveness of your marketing efforts. This information can then be used to improve future campaigns and optimize their performance.

In addition to enabling you to automate your postcards, the best direct mail software will automatically scrub and verify addresses for accuracy. This helps ensure that all of your recipients receive your mail and can be reached at their actual address. This is important because bad or incorrect data can lead to wasted resources and a poor customer experience.

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Verify & Print Postcards – ​Wix

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Benefits of Address Verification API

The ability to communicate with people online no matter their location is a major advantage for businesses. But, that also presents new challenges. One of those is how to manage address databases that can become messy over time with typos, erroneous information, and a lack of structure. The result is inefficient processes and increased costs as staff spend valuable time on data correction, not on delivering customer value. Fortunately, there is an easy and effective solution: address validation.

Address verification services help to reduce errors in the database, keep the accuracy high, and make sure that customers receive their mail and orders on time. By standardizing, cleansing, and supplementing data in real-time as it enters the system and by comparing it to postal service database records, the process ensures that addresses are valid and accurate.

Whether you are looking to validate an individual address, verify bulk addresses for mailing lists, or geocode them (convert text to latitude and longitude to place points of interest on a map) the best way to do so is with an API that can be integrated into your technical environment. This will allow you to do address validation without affecting your customers checkout or account signup experience on your website and with minimum impact to your business. It will also prevent the loss of money and other resources when fraudsters use a fake or inaccurate address to open accounts, buy products or services or for identity theft.

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Verify & Print Postcards – ​Wix

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How Does Address Verification API Work?

Unlike autocomplete or other data entry speedup technologies, address verification uses software to cross-reference information provided by your customers. Address validation makes an API call to a database (typically maintained by the USPS or a private company in countries without a national postal service) and compares the submitted address to validate that it exists and was entered correctly. Typically, address verification solutions are held to higher accuracy standards than identity-based solutions like KYC or Trust & Safety programs because they help ensure delivery accuracy and are used for critical business processes such as account creation, checkout, and ordering.

When the software finds a match, it then performs various functions to confirm the correctness of the address. These include:

Performing a check for missing or incorrect components (such as a sub-premise).

Parsing to determine the logical structure of the address, including its numbering and naming conventions.

Normalizing to ensure that the address is formatted in a standard and recognizable form, for example by replacing common roadway identifiers (like street or parkway) with their standard abbreviations.

Checking that the standardized address matches an actual real-world address (or a set of potential addresses) using the Google Maps Platform Places database.

Providing feedback on errors, such as typos or missing components (like a sub-premise). In addition to the above, an address validation API can also be enabled with CASS certification (for US and PR addresses only) for additional accuracy in checking that a customer's address is valid for mailability.

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Verify & Print Postcards – ​Wix