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How do we produce videos in Singapore?

Video production Singapore is popular as with the growth of social media and online platforms, video advertising is an effective and affordable way to advertise your products. However, how do you create a video that leaves a lasting impression in your viewer?

At Vicinity Studio, we start with your final goal in mind, Whether you want to use video production to boost your brand awareness by marketing or to help your organization adopt a new internal process through training videos. As the success of any video project rests on the target audience's understanding, we thoroughly research to create video content that appeals to and engages them.

Then we decide on the core message of the video. How do we want the audience to feel after watching? What do we want them to think? What do we want them to do after watching the video?

Once a budget has been set, we can work out what can and cannot be done. We create a storyboard and a story brief before writing a script that serves as the blueprint for your video.

When that is done, we start planning and scheduling the shoot, Scouting and securing a location (indoors or outdoors).

Casting actors or presenters (either professionals or people on your team).

Organizing equipment needed to be rented.

Ensuring makeup and wardrobe is purchased if needed.

Obtaining all the necessary licenses and permissions in Singapore or abroad.

Putting in place contingency plans if anything goes wrong.

Writing the call sheet, or timed plan of filming.

An experienced producer handles this process if you're working with a production company, this is the step you'll need to have the least involvement in.

Then its time to shoot the footage, the shooting portion is best left to the professionals.

The reason we create such a detailed brief and script, and storyboard is so that both the client & director knows what is going to take place. Nothing is left to chance.

Once all filming is complete, it's time to begin editing. Editors will look through hours of footage and select the best takes to use in the final video. Then cut the film together according to the script and storyboard so that your core message shines through.

Sometimes you may want computer-generated graphics and other special effects to bring your video to life. Anything from a background transposed over green screen to animated characters to charts illustrating facts and figures can be created.

It's not only the visuals that make a video great. Audio is just as important. We use sound effects, voice overs, and background music to aid the mood and tone of the video, which creates a more engaging audio & visual experience for the viewer.

Once you're happy with the final cut of your video, it can be exported, sent over through the cloud so you can access and make use of it immediately

Hiring a video production team to produce content and videos will save your company a large amount of time and effort. By tapping on our experience and expertise from our wealth of clients from MAS to Google, you can be sure that the final product will leave a lasting impression.

Vicinity Studio is a Singapore-based video production company that works around the world that specialists in non-profit and corporate video production. We see the world through the lives of people, each with their own unique story to tell. With our extensive experience in non-profit and community projects, we bring high standards through our tenacious pursuit of high-caliber productions. We produce compelling and accessible videos, and in doing so, create a sense of interconnections – the nucleus of community living.