vikasvk

[vikasvk]

Recession Or a Mere Correction from A Business Consultants Lens

The moment we hear the word recession (whichever industry it may be in), our first reaction is that of fear. As soon as we start discussing it, it starts multiplying and spreading like an amoeba. In a situation like such, when ideally business owners should plan their business continuity, they feel pressured to sustain their business and take abrupt and impulsive decisions to reduce their overall costs. The first domain they cut corners on is Marketing and Sales. Whereas, it should be the other way around.  As a business growth consultant myself, I believe business owners should take this market crisis as an opportunity to fix the weaklings in their businesses. They should not forget that sales are the only way to bring in revenue, the primary fuel to any business. That’s why at such crucial times, they should ideally strengthen their business development rather than weaken it and focus on thinking out of the box and creating momentary opportunities.   In my opinion, this is no recession, this is mere CORRECTION in industries and businesses that boomed because the market was high and in their favour, while they didn’t have the right business ethics and sustainable business plans to stand upright in the face of market adversities. The businesses that didn’t pay attention to their fundamentals are the ones that are suffering and drowning. Strongly rooted organisations focussing on ethics and fundamentals are still growing.  Taking an example of the past few years, the growing culture of tech companies has given our industry unprecedented growth. It was the time when all the Big Techs had experienced a big jump in ‘Valuations’ and received massive fundings. That’s what gave them the confidence (or maybe over-confidence) to exploit their funds and bloat their recruitment by offering 1.5x to 4x raises to acquire talent. And in the midst of all this, they forgot to strengthen their fundamentals. While others who did what a business should ideally do like following the right business consulting and guidance when you need it, strategising their business for long-term stability and recruiting talent for genuine skills and growth only have been able to keep up with the changing economic seasons. A few quarters back, we were discussing the GREAT RESIGNATION and here, we are now reading about MASS TERMINATIONS to cut costs. It is simply because earlier big techs had hired mindlessly which caused employees to resign from their existing companies to join the high-paying companies. But quarter after quarter, when these companies couldn’t sustain the costs of those high-salaried employees and drive the output they had initially anticipated, they started to see the revenue needle going down and hence the ‘Mass Terminations’ saga began. The same goes for employees too. Rather than switching jobs for manifold hikes, they need to make a conscious choice to pick and choose jobs based on career stability and growth.  I still wonder, how could business owners and C-Level executives get blindfolded by this and not foresee that they will not be able to sustain with such up steep appraisals. How come they didn’t strategically plan and invest their funds in the right sectors or departments? How could they spend all their fundings with no room for emergencies or crises of any form? …Maybe the answer is - Easy Money. Money coming from some of these Investors who only focused on valuations and rather than business fundamentals, market and real growth opportunities.

Read More

[vikasvk]

Increasing your Instagram Engagement

“We live in times where Attention is the currency of Social Media Marketing." Pete Cashmore

Looking for the perfect marketing strategy for Instagram to boost your brand's Engagement? 

Luckily you aren't the only one!

With a user base of 13% of the total population & a 4.21% engagement rate, Instagram is one of the widest used channels by brands. At an estimate, Instagram has almost 58x engagement in comparison to Facebook.

However, with such severe competition across industries, you must ensure that your Instagram Marketing Strategy is unique, creative, and of value to the viewers.

This article will help you understand how to get more reach on Instagram by instilling a few simple steps to your brand's Instagram strategy.

Before that, let's look at some eye-opening Instagram statistics:

Instagram has 1.074 Billion users WorldWide in 2021

71% Instagram users are below the age of 35

80% businesses consider Instagram engagement as an important metric

Instagram helps 80% of instagrammers decide whether to buy a product or service

These vast numbers give you a solid reason to market your brand on Instagram.

So, let's discuss the top Instagram Marketing Tips that will help increase your reach on Instagram.

view original

[vikasvk]

How 5G Will Impact Digital Marketing Industry?

5G is the current trending technology in every industry. While some countries have successfully adopted 5G, yet others are planning to launch it by the year 2021. 5G is known as the fifth-generation technology for telephone networks. It is believed that 5G is 100 times faster than 4G and will increase the connectivity rate throughout the world. 5G is also estimated to directly hit and greatly impact the functioning of the digital marketing industry.

USA, China and South Korea are some of the countries that are successfully taking advantage of the high speed 5G network for numerous business types. Let us move forward to read a brief introduction of 5G and how it will impact the digital marketing industry.

View Original

[vikasvk]

Marketing 101: How to succeed in Delhi with Digital Marketing? - Uniworld

As a business owner in the current era, you must know digital marketing is an essential tool for a business. As a way of promoting products or services through digital channels such as social media, search engines, email, and websites, digital marketing has emerged as a new field of marketing.

As a new and developed field of marketing, it offers businesses the ability to reach larger audiences with greater accuracy. Allowing companies to measure the effectiveness of their marketing campaigns and track customer engagement. It also helps businesses to reduce marketing costs and increase their return on investment.

However, with a number of digital marketing companies present throughout the country, including Delhi, it becomes a daunting task to undertake. No matter the challenges, it is still important and evident that businesses that do not have an effective digital marketing agency by their side risk being left behind.

A good digital marketing firm in Delhi, much like Uniworld Studios can help your business in numerous ways and save you the trouble of understanding the complex and confusing ways of the digital world. As an agency for digital marketing with top-notch expertise, it specializes in strategy development and assists your business in strategising, implementing and executing a plan of action that improves the online visibility of the brand as a whole. 

Additionally, being a cost-effective method, it is often cheaper than traditional marketing methods. As a result of the best digital marketing services provided, you are guaranteed to get a sure-shot solution with data-driven insight and experts at your disposal. They can help you save money while still achieving your marketing goals. The services also provide you with a detailed overview of the results of your campaigns, making it easier to measure progress and make any necessary tweaks. Furthermore, you have access to the latest trends and best practices in digital marketing to ensure that your campaigns are always up to date.

Going further, when it comes to analysis and getting results, they assist you with valuable data related insights with respect to the audience, allowing them to analyze and you to understand customer behavior. With this data, you can make more informed decisions about your marketing strategy and improve your campaigns over time.

Lastly, competitive advantage through a strong digital marketing agency can take your business a long way by leveraging advanced marketing technology and data-driven strategies to give companies an edge and stay ahead of the curve. Agencies help increase brand awareness, attract more qualified leads, and convert more leads into customers. With a deep knowledge of online consumer behavior, these agencies can optimize every stage of the customer journey and make your brand stand out from the crowd. All so while helping companies stay ahead of trends, seize new opportunities, and stay in touch with their audiences. 

Uniworld Studios as one of the top 10 digital marketing companies in Delhi and Delhi NCR uses advanced tools, experience, and insights to help you outsmart your competitors and outperform as a business. Being a top performing digital marketing agency, their expertise in the digital realm, can help you develop customized strategies that will drive traffic and boost sales for your brand. From SEO services to social media marketing, Uniworld Studios will optimize all platforms to ensure maximum visibility for the brand. Additionally, their analytics tools will help businesses understand their customers and how to target them more effectively. With them, businesses can gain valuable insights and work towards bettering themselves as recognised brands. 

Why limit your brand to just Delhi? When you can dream of having a world-wide recognized brand that reaches millions of people across the globe. 

Connect with them and give your brand the opportunity to grow like never before. Visit https://www.uniworldstudios.com/ now!

[vikasvk]

Saransh Gupta can help you achieve this as a leading business expert. He specialises in brand positioning that helps you reach a wider customer base and increase ROI. With his wide variety of expertise in business consulting, you can create an effective marketing strategy to maximise your business success.

Get the expert edge now and take your business to new heights of success. https://iamsaranshgupta.com/

[vikasvk]

[vikasvk]

How does a Digital Marketing Expert help you? - IamSG

Digital Marketing ExpertThinking about hiring a digital marketing expert to refine your online marketing strategy? Whatever the case may be, it is important for your business to understand how important they are to you or how they benefit your business.

Well, you have stumbled upon the right place to get all the necessary information. Digital marketing experts have become an increasingly significant part of every business out there in today’s digital age, as more and more businesses are relying on the internet with time to reach their target audience.

As a business expert in the digital world, such professionals use digital tools and technologies to promote a product or service. This process of online marketing includes them to perform various tasks from being a social media expert to a SEO consultant and beyond. Thus, in essence a digital marketing expert works on a business's online presence with expertise in different fields of digital marketing.

Being a digital marketing professional it is important to be knowledgeable and experienced in the various aspects of digital marketing. This allows them to understand the latest trends in technology, and know how to use them to their advantage. Additionally, giving them the ability to create effective campaigns that will help businesses reach their goals.

Moreover, these well-versed business consultants are able to develop and implement strategies that will help businesses reach their target audience. This includes creating content that will engage the audience and drive traffic to the business’s website. They also help businesses measure their success so they can adjust their strategies and campaigns according to specified business needs.

Having said that, digital marketing experts also serve as an essential tool for businesses for staying ahead of the competition. They can analyse the competition to identify opportunities and weaknesses, allowing businesses to stay ahead of their competitors and create successful campaigns by modifying their strategy and approach towards building a strong brand visibility online.

In summary, digital marketing consultants are important for businesses that want to succeed in the digital age. Their knowledge and experience in the field of providing digital marketing consulting services can help you develop and implement effective strategies. Additionally, they help businesses stay ahead of the competition and keep up with the latest trends in technology. If you are looking to make your business thrive in the digital market, hiring a digital marketing expert is an excellent way to do so.

Read More

[vikasvk]

Finding the Right Business Growth Consultant - IamSG

Looking all over the internet for a business consultant that proves to be the right fit for your organisation? Well, it is a wise decision actually! Having someone who can guide you through the harsh ups and downs of the business world by your side can be the simplest and most effective solution to most of your problems, when it comes to streamlining business operations.

Taking it further with the thoughts of the expert on the matter, Saransh Gupta, an international business consultant also says that in his years of experience as a leading business expert, companies with low customer response to their products or services have been able to boost their revenue by hiring an expert who knows how to stand out in the market.

As a business owner, you must understand the importance of growth. In order for your company to succeed, it must constantly strive to expand and improve. This is where a business growth consultant can be invaluable. A consultant brings a fresh perspective and objective eye to identify areas for improvement, optimise operations, and accelerate growth.

Moreover, hiring a consultant for your business needs can help you a lot more than just identifying new business opportunities. Consultants much like Saransh analyse every aspect of your business, be it competitors, the industry market, potential customers, new market lines or even the products & services offered by your company. Based on this analysis, these consultants can identify which type of audience to target, how to target them and more importantly on specified platforms to target them. Additionally, they can also help you explore new and untapped markets, which hold great potential to earn you a desirable profit.

Read More