virtualarena-blog

[virtualarena-blog]

Choosing a Live Streaming Platform

Choosing a Live Streaming Platform

We have many ways to stream a Live Video, but they all differ in many aspects. Here is a brief description about how to choose a correct Live Streaming platform as per your criteria.

If you’re trying to stream live over the internet you have a dizzying array of options and service providers. In this buyer’s guide, we’ll categorize these providers, tell you which category you should consider, and how to choose between vendors within a category.

·        Free social media services:  These are free services offered by Facebook, YouTube, and other providers. While it’s simple to paint all companies in this category with a broad social media brush, the most prominent duo, Facebook Live and YouTube Live are really quite different. Facebook Live is a service that gets your video out to your Facebook audience, and should be considered by all companies with a significant Facebook presence, even if you use a different service to deliver videos internally or to other viewers. In contrast, YouTube Live provides a service much like companies in the next category, though if you want your video to end up on YouTube, streaming live via YouTube Live makes sense. Both services input your live stream, transcode to multiple adaptive streams, and deliver to a wide range of browsers and devices. Note that you don’t have to choose between this category and the others, or even between Facebook Live and YouTube Live.

·        Standalone Paid Live Streaming Services: These are services that primarily stream live video for a fee, supplying encoding, players, delivery, and other features. Prominent examples include Livestream, BoxCast, Vzaar, and StreamShark. Companies in this category primarily provide standalone live streaming services, inputting a live stream and outputting encoded video, and supplying both player and delivery services. All services in this category allow you to embed the video onto your own blog or website, and many also play the video on a page within the platform. After the event is over, your videos will be made available for VOD viewing and/or download. These services are primarily utilized via a relatively simple user interface easily accessible to non-technical users, and may or may not offer a comprehensive application programming interface (API).

·        Platforms: These are providers that perform live streaming as a component of a larger service offering. These include the most prominent online video platforms (OVPs) like Brightcove, Kaltura, and Ooyala, and other providers like DaCast, JWPlayer, and IBM Cloud Video (formerly Ustream). The services in this category should provide most or all of the features listed above. Beyond these, each company or type of company provides a unique range of other features accessible via a comprehensive user interface likely augmented by an extensive API. For example, multiple vendors like Brightcove, JWPlayer, Kaltura, and Ooyala are full-service online video platforms (OVPs) that have added live streaming to their on-demand content management and delivery service. This makes them great choices for those companies seeking a comprehensive solution for both live and VOD. Obviously, if you’re currently using an OVP for your on-demand videos and are seeking to add live streaming, start by checking if your OVP supports live.

·        Developer products: These are providers that offer developer-oriented products for integrating live streaming into custom applications. Examples include Bitmovin, Microsoft Azure, Softvelum (Nimble Streamer), and Wowza. In the previous categories, most users chose a single provider for soup-to-nuts transcoding and delivery with all components and services like player and CDN supplied by that provider. In contrast, providers in this category offer a range of functions that plug into a custom-built live delivery system assembled by the developer. As an example, the Wowza Streaming Engine primarily provides transcoding capabilities, and many users deploy Wowza with players and content delivery networks that they independently select and deploy. The primary reason to consider services in this category is cost; essentially you’re trading the comfort of a fully bundled and integrated system for individually cheaper prices for encoding and delivery. Accordingly, ascertaining the overall cost of the transcoding or other component is a primary focus. Beyond cost, consider where you want to deploy the software. Some services are available only for SaaS deployment in the cloud, while others can be purchased or leased to install in your own cloud or container-based computing infrastructure

[virtualarena-blog]

Decentralizes Live Streaming Platform

Decentralizes Live Streaming Platform

Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.

And while not everyone can be a live-stream star and not every live-stream draw audience, there's clearly demand there. According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.

There are also, according to this new infographic from Salesforce, some fairly direct brand benefits to live-streaming. Live-streaming, for example, generates more positive emotions, improving both 'purchase likelihood' and 'brand favorability' in viewers.

It can be a little daunting, it's not necessarily easy to come up with a compelling live-stream strategy. But for those who get it right, the benefits can be significant.

Live streaming is growing fast

One of the main reasons you should care about live stream is simply due to its huge user base and growing popularity. The potential to reach thousands (or more) of new customers with the click of a button is becoming a reality. When tactics like search engine optimization and content marketing are taking up too much time and money, you need a new outlet to drive traffic.

Using live-stream platforms is a nearly free way to drive tons of revenue for your business. And when it comes down to it, the video live-streaming market is growing at an alarming rate.

[virtualarena-blog]

Decentralized live video broadcast over the internet

Live streaming speaks of online media streaming in real time with recording and broadcasting happening at the very same time. It is absolutely instantaneous and goes parallel to each other giving the viewers a true time experience. Live streaming nowadays is incurring a wide array of subjects all ranging from game streaming to social media streaming. Many social-media apps including Facebook has started their very own live streaming which promotes streaming between the users along with both paid and unpaid promotions and other events.

All and all, live streaming is becoming a hot subject today. People are getting directed towards liveliness of live platforms; let it be for streaming any video game or any daily soap for that matter. The concept behind live streaming which interests the most is the ability to interact with the streamer in real time along with many other perks which differs from platform to platform. No one is behind in the race of alluring the users with exciting opportunities to reward themselves. One such platform which has almost come out as a bliss is VIRTUAL ARENA which is going to be one of the world’s first decentralized blockchain based platform that will enable audience to witness real time speed and high-quality live video streaming.

The integration of multipurpose transcoders will transform the streaming market into an out of the world experience for every enthusiast of live streaming across the globe. In simple terms, it is going to permit a consistent exchange of content and rewards over a blockchain based global network. It is an answer to all the problems that are existing in current business of live streaming platforms. Features like video-on-demand, complete decentralization, low latency, plug and play facility etc. makes it stand out from the crowd.

It is clearly a revolution in the streaming market which revolves around the concept of creating a better user experience. The platform involves interaction between the Broadcasters, Transcoders, Relay nodes, Auditors, Advertisers and Viewers in an orderly fashion.

[virtualarena-blog]

Virtual Arena: A revolution in Live-Streaming!

Streamers and Developers

If you are not familiar with streaming sights like Twitch, they are sites that allow people to stream live videos on the web. Anyone can sign up and start streaming just about anything they want. The largest category of this type of entertainment and possibly the largest audience in the world belongs to video game streamers. Games like DOTA 2 surpass 32 million viewers. Which makes them way more popular than Sunday night football at 20 million viewers

In the past game developers have tried to incentivize and reward players for recommending their games but to my knowledge, these attempts have not worked very well. Not for the gamers, not for the developers, and not for the viewers.

A New Opportunity

The idea is to help developers reduce their advertising budgets and help them have a more direct line to the gaming community. This is done by using Refereum’s new cryptocurrency to offer rewards directly to streamers. Just by playing the game a streamer can earn tokens from the developers. They can offer rewards to the players like half a cent for completing a tutorial or a million dollars for an eSport prize.

Game Marketing is a Rough Business

It is getting harder and harder for developers to effectively market their games. Also, it’s important to note that these numbers keep going up year after year and the advertising market is getting oversaturated with game ads. Today’s tech-savvy consumer is not being reached by conventional advertising and the customers they do reach are hard to track.

For more information related to the platform please check out their official website and pages. Handles to all of them would be given down below:

Website: https://virtualarena.io/

Facebook: https://www.facebook.com/TheVirtualArena/

Telegram: https://t.me/virtualarena

LinkedIn: https://www.linkedin.com/company/virtual-arena/

Twitter: https://twitter.com/VirtualArena2

[virtualarena-blog]

How Virtual Arena is Building the Future

LEADING THE LIVE VIDEO STREAMING TRANSFORMATION :

How Virtual Arena is Building the Future

In today's rapidly changing media landscape, live streaming technology is transforming the internet and creating new opportunities for broadcasters and consumers who are prepared for a more engaging viewing experience.

Improving internet infrastructure and fast broadband speeds are increasingly prompting users to cut cable for instant access to a vast repertoire of live video and tech-facilitated conversation. Such is the shift that lives­ tream video content consumption on mobile grew by a staggering 81% in 2017.

This growth has been spurred by the emergence of a young generation of digital natives, improvements in technology, the proliferation of smartphones, mobile-first platform adoption, as well as personalized curation.

Traditional streaming sites such as Netflix and YouTube allow content creators to share live video with users over a diverse area of interests and establish binding relationships with their viewers.

Despite the growing popularity of livestreaming among consumers, however, the path to profitability for content creators who rely on legacy streaming systems is less straightforward. These services are faced with numerous challenges that include limited ability to control how video is distributed, high content costs, and difficulty in monetizing live video content, all of which present hindrances to the rapid stride of the live video streaming market.

In line with its ambitions to fundamentally shape the future of TV and desire to become the trailblazers of innovative video-streaming techniques, Virtual Arena ventured into a market that is still nascent with a clear strategy that could redefine how video is consumed and monetized the world over.

The platform uses current and emerging technologies, such as the blockchain, advanced software programs, and high-speed communications to facilitate live stream uploads from filmmakers to end-users in real-time.

The sophistication of the blockchain technology and lower costs for hardware, software, and storage enables the Virtual Arena team to provide interactive services as well as bring growth and cost-competitiveness to the video streaming market.

By so doing, the VA system serves as a convenient medium for both established and small businesses to devel­ op unique offers, customize content, as well as allow end-users to consume live video at affordable rates.

This development means that advertisers, eSports promoters, content creators, etc., can leverage the robust capabilities of the Virtual Arena platform and its underlying blockchain technology to deliver constantly connected experiences in video gaming, video content, donation, advertising, prediction, and VR so that they can promote themselves and grow their audience.

[virtualarena-blog]

Virtual Arena decentralizes live streaming to yield the revenue into the pockets of streamers and their audience.

https://virtualarena.io/

[virtualarena-blog]

Virtual Arena Get Paid to Live Stream. Get Paid to Watch. Virtual Arena decentralizes live streaming to yield the revenue into the pockets of streamers and their audience.

https://virtualarena.io/