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School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.
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Search engine optimization (SEO)
What are search engines – it is search engine where user can search any kind of quarry or information.
How search engine work - search engine is based on crawling , Indexing and ranking of website or web page.
Crawling –searching and scanning of website or webpage.
Indexing – storing your website or webpage to search engine database center
Ranking- based on your website quality rank is given to your website
What is a website- website is simply collection of webpages or Codes, which describe the layout, format & images.
Hosting of site-space allocated on a web server for a website, to store its files, they are hosting of sites.
What is SSL- it is the standard technique for keeping on internet connection secure & safeguarding any sensitive data that is being sent between two systems
Types of SEO-black hat SEO & white hat SEO
What is domain-domain is simply name of website or business.
What is keyword- any quarry searched in search engine box is known as keyword
Types of keyword- generic, short tail, long tail & seasonal keyword
What is SERP- after searching any quarry in search engine search box the page which appears is known as search engine result page
on page and off page optimization
HTML basics – hypertext markup language
It is the standard markup language for creating web pages
The HTML element is defined by short tag, some content and end tag
i.e.
<head> </head>
<p> paragraph </p>
<br> blank </br>
It consist of head, body & footer
Meta tag optimization- it is the piece of the overall search engine optimization process
The title tag and M eta tag description tags are what user sees in the search
So optimizing these tools are important
Title tag- it is important part of web page to optimize
It appears at the top area of web browser and as the first line in SERP
Your title is the important to link your website with users
Description tag- it appears as a second line in the search engine result page
Essentially it provides a brief description to the visitor about your webpage & set their potential
Place your description tag directly just below the title tag
Crawling & indexing status-
Crawling status-it gives information about recent crawling of website
Indexing status-it shows exactly when the website is stored in data base center
Image optimization- image optimization involves creating & delivering high quality images in the ideal format, size and resolutions
ALT TAG
An alt tag also known as alt attribute & alt description
Alt tag provides better image content or description to search engine crawler helping them to indexing and image properly
< img src =”image.png” alt =”name/keyword”/>
Creating an uploading robots.txt file - robo.txt file in which instructions given to robots or crawler how to crawl or index webpage of their website
Robots meta tag these are piece of code that provides crawlers instructions for how to crawl or index web page content
Robots meta tag also known as no-index tag
Disallow < meta name = “robots” content =”no follow, no index “/>
Creating and uploading XML & HTML sitemaps
Site map it is list of pages of a website visible to the crawler & users
There are two types of sitemaps
XML site maps and HTML site maps
XML sitemap extensible markup language
An XML sitemap is specific search engine bot
A search engine bots can quickly & easily extract all the important information about your site by XML sitemaps
(abc.com/sitemap.xml)
HTML sitemaps
Html sitemaps enables to human user to find a page on your site that they are looking for
Abc.com/sitemap.html
Content optimization
Your content should be quality content ( grammatically )
Your content should be 100 % unique content don’t copy content
Your content should be at least 600-700 words on web page
Include all important keywords
Add all related links like internal links, external links
Head tag ( H 1 – H 6 )
There are six different head tag H1 to H6 various according to their size
H1 tag is the largest among rest 5 tags
H1 tag use only once in a webpage
H6 is the smallest among all tags
H2-H6 we can use multiple times in webpage
Off page optimization
Off page optimization is defined as the techniques which helps the websiteto improve its ranking on the search engine result page
Types of links
Inbound links –these links which come from other websites to your websites
Outbound link-these links which we give to other websites
Internal links-these links are from when you travel one page to another of your websites
External links- these links are which we will give to other website that is same as outbound links
Do follow links- < a href =”abc.com”<digital article>/a>
These allow Google and other search engine to point back to your website
No follow links-<a href=”abc.com”rel=”no follow”/a>
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