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Index:-

Definition.

Introduction.

Meaning.

History of Content Marketing.

Strategies of Content Marketing.

String Ideas.

Target Kite.

Supercharged Content.

Key Personnel.

Types of Content Marketing.

Infographics.

Web Pages.

Podcasts.

Videos.

Page awareness.

Window shopper.

Helps me.

Inform me.

Persuade me.

Show me.  

Why is Content Marketing important?

Conclusion.

                                               Definition:- Content Marketing is a form of marketing that focuses on creating, publishing, and distributing content online ( such for example videos, posts on social media written blogs) for a targeted online audience. 

Introduction:- 

The term content marketing is a type of marketing, which involves the creation and sharing of online material, (such as videos, blogs, and social media posts, etc ) in which it does not promotes the brand's product and services. 

The content of the video, blogs, and social media posts, etc should be related to its keywords.

 The content you are going to post should not be anything for just formality, it should be helpful to your readers in some or another way.

Content marketing is the main aspect for your growth of the website, the quality of your content has the traffic it will arise for your website and it results in ranks it at the top of the search engines.

The King of content marketing is referred to as Benjamin Franklin because he is the only one who produces content in such a manner that no one has expected and he is the only writer who is most likely to read by the people in 1732. 

                                       Meaning:- 

The writer of the content should write his content in the way his/her readers are understandable. The content should have quality and quantity both but it's okay that the content has the only quality and not the quantity, the readers must understand what the writer is narrating to us. The content you are posting should look attractive and should be unique in some or way. The content is not only the word or letter written on the page it should also contain video links, images, graphics, and backlinks (backlinks for a word to its Wikipedia).

History of content marketing:-Content marketing is a new tool in the marketers' world to get more traffics and boost up your website. Content marketing practice got more popular in the last few years in the world. In the year 1885, the publisher 'John deere' published the first issue called THE FURROW, a magazine on an agricultural basis. After a few decades, the issue got millions of each issue and popular among the audience. The article of THE FURROW is still printed to know about the well-known example of CONTENT MARKETING. While looking at the well-known article of 'THE FURROW' some brands like P&G and MICHELIN in the 1900s. MICHELIN started the free car travel ride to increase interest in the car. The first Audio Content Marketing was brought into the market by P&G with radio programs known as "SOAP OPERAS".

                                               The Beginning Era of Content Marketing

. 1885:-

In the year 1885, 'john deere' published the magazine which was easily communicative towards people and sold millions of copies.

While looking towards magazines of john deere brands like P&G and MICHELIN they also decided to publish magazines.

. 1890:-

MICHELIN decided to give free travel rides of cars to people to grow their interest in cars and to grow the value of the company to level up.

The publications started to decide to give well-researched, focused, valuable travel pieces of advice to the audience. 

·   1930:-

Well-known brand P&G started to collab with brands like DUZ and OXYDOL to produce products like radio and television which is known as "SOAP OPERAS".

·   1987:-

In 1987 brand called LEGO CLUB decided to publish a magazine call BRICK KICK MAGAZINE which is now known as LEGO CLUB MAGAZINE.

The Lego magazine was about the advertising of lego products such as lego products, games, comics, tips of modeling, special offers, kick bricks, etc.

                                                   THE SECOND ERA OF CONTENT MARKETING

·   2004:-

In 2004 Content marketing enters the era of the digital age full of blogs, articles, E-Commerce, videos, webinars, and podcast.

And MERRIAM-WEBSTERS DICTIONARY declares "blog" as the word of the year. 

·   2006:-

As the digital age was successful a company called BLENDTEC uploaded a video series " will it blend?" on youtube

·   2010:-

In 2010 company called CONTENT MARKETING INSTITUTE comes with information to the industry and community with conferences, benchmark reports, publications. 

·   2012:-

In 2012 KRAFT company focuses on content marketing with an increase of ROI on 4X results over achievement on Advertising around the globe. 

·   2015:-

In 2015 the digital world is full of ranking top in search engines the content marketers decided to make videos of cutting low-quality noise from videos to boosting up in the digital age.

The second era of digital content is full of making content more awful, amazing, and easily digested to the audience. 

·   2016:-

Content marketing is advanced in 2016, 88% of companies and brands over the globe started using content marketing for ranking up and boosting the values of the companies.

                                               Strategies:- 

The content strategy Benjamin Franklin used to become a successful man is known as the Law of Content Success which includes:-

String Ideas.

Target Kite.

Supercharged Content.

Key Personnel.

The strategies are explained below:-

String Ideas:- The string idea is the strategy that works for you in 90/100 situations, the string idea is the details related to your keyword and it should not contain only one keyword but it should contain 5-6 keywords. The content you provide should be right and valid for the user or reader, if the content you provide is wrong and invalid (e.g-copied) the search engine will flag it as the wrong source of information and misleading information which will result in not ranking in the search engine. The keywords you are using should be inter-related to each other and if you got some useful content from another website you should provide a backlink of the same page. 

Target Kite:- The target kite is the strategy which is the basic and most used strategy which is being followed by everyone in their content. The meaning of target kite is to target one particular keyword which is the most searched and arise more traffic to your website on the search engine and one should provide as much detail as he can on the particular keyword or target. The targeted keyword can be elaborated with the help of video, images, and infographics too.

Supercharged Content:- Supercharged content is a strategy that is very helpful for the writer to satisfy his/her users and reader in detail with the help of graphically designed images which creates the webpage very attractive and creative. The website should contain thousands of words and plenty of images too, which makes it supercharged and overpowered.

Key Personnel:- The key personnel is the strategy where a whole team works together to achieve some goal set by their organization which contains editor, graphic designer, content creator, and web developer. Where all these specialists come together and work as a team to achieve the goal.

                                                      Types:-

 Some of the basic and useful Types of Content Marketing.

Infographics.

Web Pages.

Podcasts.

Videos.

The examples are explained below:-

Infographics:-

 Infographics mean to communicate with customer with visual and imaginary information quickly and clearly. The infographic contains charts, text, images to make it easy to understand the topic. infographics mean the combination of data, content, and designing of Graphics. They allow marketers to present information or transform it into a graphic.

Infographics are used to display large data based on images, charts, or graphics. They have been looking for reasons like they are entertaining, blows the mind, attract the mind, and information is easily digested by the reader and very useful too. 

If infographics are effective and well designed it attracts the users to tell a good story and easy to understand.

Infographics improve cognition by utilizing graphics to enhance the visual system of a human being to see trends and patterns.

 Infographics are used for the representation of visual data, the data may be included with infographics. The infographics tell us the story through text, data, charts, graphs, and images. 

Web pages:-

A webpage is used to provide information to the audience, through images, videos to help the audience through important topics. 

A webpage is also used to increase the sales of the company or organization. 

A website typically consists of many webs linked together. 

A 'web page' is a metaphor for paper pages that are bound into a book together.

Webpages are major B2B content marketing pieces, it's a passive tool.

 It allows the company to share helpful information to guide a user without needing a sales or marketing person all the time. 

Podcast:-

The podcast is the digital audio file that can be downloaded by the user on their device and can listen to it.

The podcast is also available streaming live on radios and music apps. The podcast is also easily available. 

The podcast usually features one or more hosts in a show engaged in the recurring meeting, chats about a particular topic. 

The discussion in podcasting is eventually scripted completely. 

Some of the podcast is free to download but some are payable. 

The history of the podcast was developed in the year 2004 by Adam curry the former MTV video jockey and DAVE Winer the software developer started coding a program known as iPodder, which can be easily downloaded on a radio broadcast on the internet through their iPods. 

And by the year 2005, the big companies started to know their opportunities towards iPods.

FunFact: In 2005 the word 'Podcast' was declared by the New Oxford American Dictionary the 'Word of the Year'. 

                                    Video:-

Video content marketing is the marketing that utilizes marketing that advertises based on content on videos that engages the audience to get clear about the products and promote the brand.

Video marketing is one of the best components of marketing to Highlights the keypoints and gets clear about the product.

Video content is also good to use to get the highest ranking in search engines to rank.

The strategy of video marketing is utilized by the marketing teams to well design the video which can be utilized to get their targeted audience. 

The good sense of ideas of videos is to keep engage the audience towards brands and to be easily digested simply. 

Page awareness:- The term page awareness contains what your page should be containing or including.

                                                       (WHIPS)

Window shopper.

Helps me.

Inform me.

Persuade me.

Show me.  

Window Shopper:- The window shopper is the user or reader who is interested in purchasing or reading something but it might not be from you from someone else.

Help Me:- The help me is the query of the user or reader from you to solve it but you should not overcome it.

Inform Me:- The user or reader will say to inform me and aware of me that there is a solution but not aware of him where to get it.

Persuade Me:- The persuade me is another query of the user or reader from you to do a comparison between some products and suggest to him the better one.

Show Me:- The show me is a command given for a particular or targeted thing or product by the user or reader to give the final push to the product or a thing.

Why is Content Marketing important?

Content Marketing is very useful for advertising a particular product which helps the B2B (Business 2 Business), marketers.

It helps the organization or the writer to attract, acquire, and engage a particular group of audiences. 

Content marketing is important because it is can contain relevant and helpful information and your expertise which can not be able to publish in the traditional type of business.

Content marketing is marketing that focuses on content given in the ads or videos in the product. 

Content marketing simply focuses on media rather than borrowing it. 

It helps to make your social media strategy level-up. 

It helps your search engine grow and ranking at the top in SEO. SEO ranks the site which contains unique, quality, well-defined content rather than copy-paste from another site.

Content marketing helps to build trust with your visitors and audience.

It awards audiences about your brands and spreads awareness among visitors.

Use great organic search (SEO)

Make attractive content, relevant content for ideal buyers.

If great content is on your site it attracts ideal and honest buyers

Buyers share your content on social media. 

There should be backlinks to keep your visitors on your page for more time.

Give chance to your ideal buyers to come back to your site to visit again. 

Conclusion:- 

If you seriously do content marketing you will get good results in the form of ranks and if you do it needlessly and only for the formality you won't be able to achieve enough success.