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Google Assistant can now share photos, search podcasts, and make notes with third-party apps

Google Assistant on smartphones, smart displays, and smart speakers is getting a series of upgrades today, like the ability to create notes and lists with third-party app promotion services and search podcasts by topic.

Google Assistant on smartphones is also gaining the ability to share photos with voice so you can say “Hey Google, show me photos from last weekend.” Once Google Photos results appear on your screen, you can choose the photos you want to share and tell Google Assistant to send them to one of your contacts. Last fall, Google Nest smart displays got the ability to share photos that appear on the device’s digital photo frame or in voice search results after users say things like “Hey Google, show me my photos from San Diego.”

Podcast search by topic can be carried out with voice commands like “Hey Google, show me podcasts about New Year’s resolutions” or “Hey Google, find a podcast about holiday cooking.” Podcast search by topic is available today for English speakers on Google Assistant devices worldwide. It’s worth noting that Google began to include podcasts in Google.com search results in August, and Google Assistant was previously able to recommend podcasts.

Notes and lists made with Google Assistant can now be added to apps like Google Keep, Any.do, AnyList or Bring. About a year ago, Google launched the ability to create new lists with your voice and shared plans to integrate with app store optimization services like Any.do and Google Keep. Google Nest smart displays can display lists but are currently unable to create notes. Notes with Google Assistant appear to be limited to 30-second dictation using speech-to-text AI to translate a recording into words. Unfortunately for list lovers, Google Assistant is still unable to add multiple items to a list in a single utterance, like “Hey Google, add avocados, walnuts, and champagne to my shopping list.” Alexa got the ability to add multiple items to a list in 2018.

Today’s news follows a range of recent upgrades for Google Assistant, including the ability to assign reminders to members of your household, a faster Google Assistant for Pixel smartphones, and a deeper integration with G Suite for business users.

Google Nest smart displays also recently got ultrasound sensing to better understand when a person is nearby and changes information that appears on screens based on what it predicts will be most important for the user at a specific time of day. It also changes how that information appears based on a person’s distance from a device.

Google Assistant’s Ambient Mode began to roll out to Android devices this week and gives users the ability to complete voice commands with their phone from their lock screen, and — like ultrasound sensing — lets them see a display that offers quick control of smart home appliances or a look at their next calendar event.

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Searching for an Android app? Play Store bug ‘hides’ apps you are searching for.

If you head to the Google Play Store and perform a search for an application, you expect the search results to feature that app. However, there appears to be a bug related to “hidden” Android apps on the Play Store right now that prevents you from finding certain apps and games.

In other words, you can search for an app marketing company that definitely exists on the Play Store, but the search results won’t show you that app.

As an example of this, head to the Play Store and conduct a search for the mobile game “Deliver The Duck.” You’ll get a whole slew of duck-related search results back, but none for the app for which you are obviously looking.

That game exists on the Play Store — here’s the link to prove it. For whatever reason, though, Google isn’t showing it in your results. Even if you search for the full title of the game exactly, “Deliver The Duck Water Game,” you won’t see the game in your results.

Interestingly, you can find the game if you search for “Deliver_The_Duck.” Even then, though, the game isn’t the top result.

Related: How to fix common Google Play Store error codes

This isn’t an isolated problem. Here’s a Google thread filled with hundreds of comments from many big-name developers saying they are also facing the same issue.

It’s not quite clear what the problem is in this situation. At first glance, it would be easy to assume that this hidden Android apps problem is due to Google hiding the app promotion services from users intentionally for some reason. However, the fact that you can find the games with some search trickery leads us to suggest that this is an algorithmic change that isn’t giving the desired results.

We reached out to Google for a comment on this problem, but the company didn’t get back to us before press time.

In the interim, you might need to search extra hard on the Play Store if you’re having this problem with hidden Android apps. Chances are good the app you’re looking for is there, you just need to dig, unfortunately.

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LIV Sotheby’s International Realty expands marketing and technology capabilities with new suite of tools

Sotheby’s International Realty recently announced its newly developed marketing suite, Current by Sotheby’s International Realty, a suite of technology tools and app promotion services that was developed in tandem with Sotheby’s International Realty companies and sales associates to benefit their businesses and clients.

The offering was introduced during Inman’s Luxury Connect 2019 conference, the premier real estate event for luxury agents and brokers.

Current by Sotheby’s International Realty is the result of extensive brand research and collaboration with the brand’s global network. This suite of marketing tools will enable those within Sotheby’s International Realty to customize the state-of-the-art suite to fit their local business and client needs, which will provide sales associates and clients with a distinctive and competitive edge in their respective markets.

“Access to these tools is something that sets the Sotheby’s International Realty brand apart from the competition,” explained Kristen Muller, senior vice president, marketing and communications, of LIV Sotheby’s International Realty. “Through these advanced marketing tactics, we are able to better position our clients’ homes to help them achieve their financial and lifestyle goals, which is why they seek out our services.”

Eighteen apps are available within the marketing suite, with plans to expand in the future. Current contains a host of digital and automated marketing software in addition to virtual home-staging app store optimization company for agents and clients, an integrated customer relationship management platform, a digital listing presentation tool, and an ad builder tool available solely to Sotheby’s International Realty agents.

“This is the kind of innovation that is fueling the momentum behind LIV Sotheby’s International Realty and is bringing more success to not only our agents, but more importantly our clients, as they list their homes for sale or are looking for their next investment,” added Muller.

The use of these marketing tools could be the difference between getting a great offer on a home or settling for less than desired. The impact Current can make on the overall outcome of a home buying or selling experience is why this suite of tools is so vital to the real estate industry.

For more information, contact Amanda Molitor, PR manager, by calling 303-486-3770.

For all of your real estate needs, contact LIV Sotheby’s International Realty by visiting LIVSothebysRealty.com or calling 303-893-3200.

LIV Sotheby’s International Realty, the exclusive Board of Regent for the Who’s Who in Luxury Real Estate, has 23 office locations in metro Denver and surrounding areas, including Boulder, Castle Rock, Cherry Creek, Denver Tech Center, downtown Denver, Evergreen and the resort communities of Breckenridge, Winter Park, Dillon, Crested Butte, Telluride and the Vail Valley.

The news and editorial staffs of The Denver Post had no role in this post’s preparation.

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Google Play Vs App Store: App Store Optimization 2020

While Google shows the average of your rating, Apple shows the recent reviews and ratings — every time you update your app, the old reviews and rates are gone. At least it will be like this till iOS 11. Afterwards, Apple will provide users with a total average rating and all-time stars count (instead of current app store optimization services version rating only).

ASO Tip: This is good and bad news for all iOS devs. If your app already shows a positive rating, this is fine and you finally won’t have to start all over again after an update. If you still lack of ratings and reviews, you should get active by now since the rating will become an essential selling point with the new layout.

Let’s come to the possibilities of customizing an app page with visuals. Google allows up to 8 screenshots per localization and one preview video. Plus, it asks for a feature graphic banner, which is shown above the app title and icon or at any featuring spot in the Play Store, if the app is featured. So far, Apple allows a custom background, up to 5 screenshots and one video, however with the new update, some chosen apps will get a promo banner, placed above the app name and app icon. (we will keep you updated on this)

Unfortunately, to make changes in everything, apart from your description, what’s new text and URLs, you will need to be approved by Apple. However, at Google you can submit changes immediately. To make the process of publishing in both stores easier.

Both mobile stores seek for bringing high-quality mobile apps and games to the right users. But in the end, both serve two — in some points very different — audiences.

What fits for both user bases, visual elements attract the most. Google Play’s users, however, decide more quickly than Apple’s users do. Android phone owners take their download decisions based on feature graphics, icon, rating and the short description, which means they interact less with the page than iOS users, who even scroll to check all your screenshots. In general, it can be said, that users in the Apple App Store are more likely to catch up on the mobile app promotion website with the help of various app page elements.

ASO Tip: It is important to know where you to put your efforts to attract your potential user. Thus, A/B testing your app page is recommendable.

Due to the huge offer of free apps, users of Android users are less likely to download a paid app. This fact makes it even harder to profit with an app offered for Android. It is easier to achieve direct sales via Apple App Store, even though, both stores get 30% of sales.

Both stores have their advantages and disadvantages when it comes to offering your app. Together, they count the largest number of apps just as well as the largest user base. Within this article, you now have all the necessary information you should know to succeed in the ASO of each store.

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The Impact Of Earned Media On App Promotion

There are many avenues for driving awareness and acquisition of a new app, all of which can be useful depending on the app itself and its target audience. There are three channels, however, that should be included in the promotion efforts of every app:

App Store Optimization, Search Engine Optimization, Social Integration

While all three of these channels tend to be highly competitive, they share the benefit of being earned media, which is the most trusted form of advertising. This means that performing well in any of these channels will result in a higher level of customer affinity with your app than paid media channels. The affinity achieved through earned media results in more word-of-mouth promotion, both online and offline, multiplying the app’s reach exponentially.

ASO

The concept of app store optimization for a mobile app is similar of search engine optimization for a website. The difference is ASO targets searches performed within aso services India (Google Play and Apple App Store) while SEO targets searches performed within search engines.

While the concepts of ASO and SEO are similar, there are some tactical differences that must be considered in order to perform.

The first step in app store optimization is knowing how target consumers search within the app stores. In many cases, the keywords searched in an app store can vary significantly from those searched in search engines. Therefore, effective keyword research is dependent upon different technologies than are used for SEO keyword research. There are a number of tools that provide insight into keyword level search volume and competition within the various app stores.

Once you have an idea of the keywords you want your app to rank for in app store searches, the next step is to optimize the relevant elements of your app. These elements vary slightly among app stores. The app title is the most impactful opportunity for optimization as simply having a keyword included in the app title can improve ranking for that keyword by 10%. This space must be used wisely, however, because the Google Play store only allows for 30 characters in the title. Apple, on the other hand, provides more flexibility with 255 characters available.

Other key elements for keyword optimization include the description (available in both Google and Apple), and the keywords (Apple only). Including images and video are also crucial for enticing installations, but do not provide much opportunity for keyword optimization.

ASO also focuses beyond ranking in app store searches to ranking within categories in the app stores. Categories provide users with a popular directory-style functionality for discovering apps. Unlike web directories, however, people use app categories. An app’s visibility in category results is largely dependent on the volume of installations and reviews, so to perform well, it is important to have strong performance in app store search as well as a paid promotion plan to drive those installations and ratings.

SEO

When one thinks about search engine optimization, they think about website promotion. With app content becoming more and more ingrained in search engine results, SEO is no longer just about websites. The trend began with app indexing, which allowed content within an app to be crawled and indexed by search engines and has involved to include the ability to install an app using a button directly placed in search engine results.

With the integration of app content into search results also comes new ways to track data. Google Search Console has recently become available for apps, providing troubleshooting and search performance data such as impressions and clicks at the keyword level. This is also a must have for properly setting up and testing app indexing.

App Indexing

For in-app content to display in search engine results, the app content must be indexable with deep linking added. Google provides comprehensive guides to app indexing implementation for both Android and iOS.

An added benefit of app indexing is that app pages appear more prominently in mobile search results than mobile webpages, with the app logo embedded in the snippet. For example, in the search results for “la cucina veneziana”, which happens to be my favorite local Italian eatery, the result from Yelp is app content, while the result from TripAdvisor is a mobile-friendly web page. As you can see from the screenshot, the app result includes the Yelp logo, making it more likely to be noticed.

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Generate More App Downloads With App Store Optimisation

If you’ve had a mobile app developed, you’re doing a great job ensuring your business thinks mobile first. But, are enough people discovering and downloading your app? Getting your app discovered is one of the biggest issues facing mobile app marketers today, especially with millions of mobile apps in the app stores. There are lots of techniques when it comes to marketing your app but one very important technique guaranteed to generate more app downloads is App Store Optimisation or, ASO, as us mobile experts like to call it!

So, how do you generate more app downloads? App Store Optimisation (ASO) is such a crucial part of mobile app marketing. It’s crucial but it can be challenging. In order to be really successful in mobile you have to continually analyse and optimise your app. So how do you optimise your app? That’s exactly what this blog will answer!

What is ASO?

ASO is quite simply a way of optimising mobile apps to rank higher in app store search results and therefore be more visible to potential downloaders. You can own an amazing app from the best mobile app developer in the land, but you need to make sure it’s discovered and known for its benefits, to drive installation. If you increase the visibility of your app you should therefore increase the quantity of download traffic and your revenue. Sounds straightforward, yes?

Why should you focus on ASO?

Search, in app stores, is the most used method for discovering and downloading new mobile apps. Basically, if you don’t use ASO to increase your app’s search ranking, you’re ignoring the largest discovery channel available to your app. It’s estimated that 63% of all apps are discovered via the app store search function, or via browsing the app store (App Tweak). Surely this would convince anyone that having a good app store presence, for both iOS and Android apps, is the most important part of mobile app marketing. Remember, as an app marketer, your goal is to find new users for your app. A higher ranking in search results will strongly impact your downloads.

It's amazing the number of app publishers who are not investing in app store optimisation. Sadly, the most common approach to ASO is often no approach at all. Some app developers will select keywords and write an app description in the final moment of an app’s submission process often with little research. And, if there’s been very little research on keyword searches then often the best app can be left hidden and its chance of discovery is pretty low. Moreover, good keyword research will help you understand your target audience.

Tips for ASO – what to tweak to improve your app store listing

If you’ve still to launch your app, then now’s the perfect time to look at yourapp listing including its logo/icon, title/name, description, keywords, app category, videos and screenshots. We also recommend monitoring at least three competitor apps and their keywords too. It’s important pre-launch to also set-up the correct data tracking for future reporting mechanisms for ongoing ASO to monitor and improve your app using data. Mobile clients should be offered ASO as part of the build phase to ensure everything is prepared pre-launch and optimised before submitting an app to the stores.

ASO is an ongoing process

Being found is one of the most difficult challenges for mobile apps, but it’s a problem you can easily solve using the right expertise. The process of ASO needs to be monitored and constantly tweaked and you need to invest time and effort. That’s because conditions in the app stores change on a daily basis. ASO is a long-term marketing strategy that must be continuously monitored over the lifetime of an app.

It’s not just about total number of downloads and numbers of ratings and reviews. A data-driven approach is best and allows you to test, learn and adapt. It’s a continual cycle of measure, analyse and change and something that needs to be worked on consistently. That’s why it’s advisable to have an experienced app marketing agency take care of your ASO and provide monthly reporting. It may take a few weeks to make recommended changes and submit a new version of the app to store but when you’re confident that your ASO execution is solid you can also focus on other essentials for mobile app digital marketing such as paid Adwords campaigns, email marketing, content marketing and social media. Don’t forget, to maintain a high rate of user acquisition, ASO Service must be maintained on an ongoing basis. And, if you have language versions of your app, ASO can also target multiple territories and languages to increase the global ranking of your app.

A complete analysis of your app’s current performance i.E. An app store audit is the first step to ASO and, in summary, a good ASO strategy will include:

Keyword analysis

Rank analysis

App listing analysis including title etc

Acquisition analysis

App store views vs downloads conversion rate analysis

Downloads and updates analysis

Reviews & ratings analysis

Language and localisation analysis (if appropriate)

So you're now ready to try and optimise your app store lising in the Google Play Store or Apple App Store!

What’s surprised you most about your app downloads so far? Do you have a great optimisation success story you’d like to share? I’d love to hear your thoughts.