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Tailor-made videos

With Sinch India, you receive personally tailored videos designed to meet your individual needs and branding requirements. Our workflow involves learning about your goals, target audience, and unique selling points. We then create high-quality videos that convey your message powerfully for marketing, training, or internal communication. Taste the difference of uniquely produced video content that speaks to your brand personality and yields your intended results.

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How to Integrate Personalized Interactive Videos in Onboarding Flows

Personalized walkthrough videos are more than just fancy explainer videos. These are videos that greet users by their name, walk users through specific features, and respond in real-time to user clicks, or responses. And the best part? You can automate it all.

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Integrating Personalized Video with CRM & Marketing Automation Tools

Imagine your CRM video marketing automation identifies a customer has made a purchase. Rather than sending a templated “thank you for your business” email, you send a personalized video with their name, their order details, and some useful next steps (i.e,. a link to get their questions answered or an invite to schedule a demo), delivered straight into their email box or messaging app via Sinch.

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Overcoming Common Challenges in Custom Video Production for Advertisers

We all understand video is marketing gold. It is engaging, emotional, and converts like crazy. But after talking to any advertiser who has tried to produce custom video at scale, they are all going to tell you the same thing: “It’s hard, like really hard.”

From budgets growing, and creative blockage, custom video production tips can come with some challenges. However, with smart tools and a little foresight, you can turn these challenges into opportunities for standout campaigns.

Challenge 1: Production Bottlenecks

Scripts, edits, approvals, and repeat. Even short videos can take weeks if your process is messy. So, what’s the solution? Make pre-production easier with templates and scriptwriting tools.

Using video production optimization that automates the process, you can create personalized video content in minutes instead of days.

Pro tip: Integrate your video workflow with your CRM and auto-fill customer details. Imagine your video saying, “Hey, [first name], check this out!” without the manual labor.

Challenge 2: Sky-High Costs

With crew, equipment, and post-production, traditional custom videos can be expensive. But the good news? You don’t always need a whole film set to get people to look.

Branded video workflows, where pre-shot elements get customized and modeled based on dynamic content, can limit costs while maximizing impact. Added benefit? You will be able to send that polished video through SMS, RCS, or WhatsApp with Sinch’s messaging APIs, cutting out expensive media buying.

Challenge 3: Consistency Across Channels

Your video shines on YouTube, but falls apart on email or chat. Not all platforms are equal. Approach? Think channel-in. Square for social, vertical for mobile, short, and sweet for RCS.

A high-end platform helps you optimize delivery based on where your customers are and what the medium needs to be, so the right version always hits the right screen.

Challenge 4: Personalization Paralysis

Custom video is personal, until it isn’t. This is where automation intersects with creativity. Automating video personalization with dynamic fields, behavioral triggers, and existing templates helps you create one-to-one feeling videos at a one-to-many scale.

Customers notice the difference, and so does your ROI!

Wrapping Up

Custom video shouldn’t be stressful! With a structured strategy and effective automation tools, you can manage every headache and transform your video efforts into scalable, profit-driving brand moments.

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How to Integrate Personalized Interactive Videos in Onboarding Flows

We all know that first impressions are important, especially in the digital world. Whether you’re welcoming onboard a new customer, app user, or B2B client, a standard welcome email no longer suffices. Do you want to amaze users from the get-go? Then look no further than personalized interactive video.

Personalized walkthrough videos are more than just fancy explainer videos. These are videos that greet users by their name, walk users through specific features, and respond in real-time to user clicks, or responses. And the best part? You can automate it all.

Step One: Plug It into Your Existing Workflow

The secret to using interactive video onboarding right is to integrate it with the existing communication or marketing automation platforms such as Salesforce, HubSpot, or a custom backend.

You can trigger video generation using onboarding events, like signing up, logging in for the first time, or finishing a setup step. There are platforms like Sinch that can deliver these videos right to the channel that the person prefers, SMS, email, WhatsApp, or RCS, so no app download or login is needed.

Step Two: Personalize with Purpose

Your CRM onboarding video tool should do more than say "Hi [first name]," it should follow the user journey. Include content based on:

Which products or features they selected

Which account tier or plan

Which type of questions similar users have asked

You can also include clickable CTAs to direct users to their next step, like booking a demo, watching a tutorial, or chatting with support. Want even more engagement? Use branching logic that allows viewers to choose their own path. Interactive video has the bonus of making users feel in control.

Step Three: Track, Learn, Optimize

The magic of digital onboarding isn't just in the delivery; it's in the data. With high-end tools, you can measure view rates, click-through, drop-offs, and conversions, so you can see what's working (and what's not).

Then, you can refine the script, update the personalization points, or alter the CTAs to make every second count.

End Note

Personalized interactive video isn’t just about being fancy; it’s about connecting at a human level. If your onboarding experience is smoother, smarter, and more fun, you've laid the foundation for their long-term loyalty.

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Integrating Personalized Video with CRM & Marketing Automation Tools

In today’s hyper-distracted digital landscape, people are fighting for attention like never before. Static emails? Ignored. Generic texts? Deleted. Personalized video? Now that's a hook for audiences! And when you are using personalized video in conjunction with your CRM and marketing automation tools, it’s not just engagement, it’s magic.

Think Netflix-worthy content precision, but for lead nurturing, onboarding, and re-engagement efforts.

CRM + Video = One-to-One at Scale

Imagine your CRM video marketing automation identifies a customer has made a purchase. Rather than sending a templated “thank you for your business” email, you send a personalized video with their name, their order details, and some useful next steps (i.e,. a link to get their questions answered or an invite to schedule a demo), delivered straight into their email box or messaging app via Sinch.

Now, imagine you can use the same video technology to generate thousands of personalized videos with your CRM data. It is the best of both worlds; automation with a personal touch.

More Than Just Eye Candy: Strategic Video Use Cases

So where does personalized video CRM integration really shine?

Lead Nurturing: In place of generic drip emails, simply use short videos explaining your product in context with the prospect’s name or company highlighted.

Customer Onboarding: Show new users how to proceed with personalized walk-throughs, boosting product adoption.

Milestone Moments: Deliver on milestone moments like birthday greetings, contract renewal reminders, or loyalty rewards. People remember it more than any text.

Sales Follow-ups: Have a sales rep record the message and dynamically insert the customer's name and details. It's personal but doesn't require a lot of time.

When delivered through rich messaging like RCS or WhatsApp, your video doesn’t just play; it converts.

Automate the Wow Factor

Personalized video is not some cumbersome tech project. With API-driven video and anything linking to CRM embedded video campaigns, you can facilitate user behavior, events, or segment and organize triggering-based video campaigns.

Want to personalize at scale? Use merge tags from your CRM to pull in first names, last purchases, or product recommendations. Then schedule, send, and track, all from one dashboard.

In Conclusion

Personalized video isn’t just a fun and imaginative tool for a few; it’s a measurable advantage. When you utilize personalized video in your CRM and automation stack, it can transform a stagnant digital campaign into interactive experiences that delight and convert.

So, let's turn your customer data into something your audience would want to watch, or at the very least respond to.

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Customer engagement video

Sinch India produces customer engagement videos that engage people and drive interaction. Our videos are designed to inform, entertain, and drive action, fostering a closer relationship between your company and its customers. Using storytelling and interactive tools, we help you increase engagement rates and drive loyalty. Select Sinch India for customer engagement videos that strongly connect with your target market

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Corporate marketing video

Sinch India specializes in creating professional corporate marketing videos tailored to your brand’s objectives. Our team collaborates closely with clients to create scripts, visuals, and messaging that effectively convey corporate values and offerings. These videos enhance credibility and foster trust with stakeholders. Whether for internal communication or external promotion, Sinch India’s corporate marketing videos ensure your company’s story is told in an engaging, impactful way.

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Elevate Your Brand with Engaging Custom Marketing Videos

The power of custom marketing videos to captivate your audience and enhance your brand's visibility. Our tailored video solutions are designed to communicate your message effectively, boost engagement, and drive conversions. Transform your marketing strategy today with compelling visuals that resonate with your target audience.

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Sinch Visuals

Sinch Visuals An all-in-one personalized video creation & marketing platform. Create personalized, engaging videos, images & GIFS instantly. Send them as targeted campaigns across all channels – WhatsApp, Email & SMS.