visualmerchandisingbyaliceholden

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Making my window pt4

To finalise my shop window I added a clear screen with the display title on it. I also added the store name to the top and sealed the side up.

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Making my shop window pt3

To represent the blanket / throw I used some summery fabric I had. I glued this to the inside of the basket to keep it up and show that's where it's coming from.

For the products I printed out images from the Anthropologie website and cut them out and glued them to the fabric. The chair dangling from the ceiling is not stuck to the back, but instead some of the print out is stuck to the roof of the box to make it be dangling as the real chair would.

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Making my shop window pt2

I printed out an image I had taken of inside Anthropologie and stuck it at the back of the box. This represents the lack of background in the window display - this is something the brand usually does.

The giant picnic basket is made out of brown paper I wove together and then stuck on card to make it hold its shape.

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Making my shop window

I made the main structure of my shop window out of a cereal box that I cut the front off and painted white

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Products for my display

I looked through the Anthropologie website to find products I think will work well with my idea and be placed well on a picnic kind of setup

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My window idea

For the window display I am creating, I want the theme to be picnic. My idea is to have a giant basket up on its side with the opening facing the customer as the big background prop. The I want homeware products spilling out of it and displayed across the window, with blankets and glasses and cushions.

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Past Anthropologie shop windows pt2

Looking at the past windows, Anthropologie usually showcases the clothing they sell by displaying it on mannequins with a nice background. However, I want to do something different than that and focus on the homeware that the brand is well know for.

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Past Anthropologie Shop Windows

Looking at past shop windows by Anthropologie, they often use large props as key features behind the products they are displaying. Sometimes, on the larger windows, a background image is used. But more often, you can see straight past the display into the store

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Looking at the history timeline of URBN. Anthropologie was made as a continuation of Free People - where Free people was focused on college aged students, Anthropologie was for the women who now had careers but still wanted to express their creativity

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I discovered that Anthropologie is founded and owned by a company called URBN, that also founded Free People and Urban Outfitters. This is what URBN says about Anthropologie

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Inside Anthropologie - the vibe

The in store experience of Anthropologie was lovely. It gave a sophisticated yet young vibe. The shop felt light and airy, there was plenty of space to move between the displays and the whole shop smelt fresh (probably because of all the candles). All the sales associates were polite and smiley. No obvious music was playing but I feel as though they had some playing at a very low volume because the shop didn't feel deadly silent.

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Inside Anthropologie - homeware

The lower floor was the main homeware floor.

There was a section of beautiful furniture displays, set up to look like part of a room, the tables and shelves staged with other items from the store.

There was 2 main table set-ups on this floor. Each had gorgeous dinner party staging, with additional items on the table that were shopable - on one table this was in the form of stacks of plates, on the other it was groups go glasses.

The other displays in the homeware department featured products that were grouped by colour, style, or product type.

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Inside Anthropologie

When entering Anthropologie, I was greeted with a sign about an upcoming event happening in store. The main floor, focused mostly on clothing, but by the entrance the focus was on glassware and Christmas candles. The displays were made up of beautiful arrays of product that matches in colour. The shop was stunning from the moment you walked in.

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Anthropologie Regent Street Windows

The windows of Anthropologie on Regent Street were focused on the clothing aspect of the store.

The right hand side window featured 2 mannequins dressed in clothing from the store, stood on a pile of giant macarons.

The left hand side window featured a mannequin dressed in clothing from the store, stood on a giant macaron with a wall of giant macrons to the left behind it.

Vinyl featured on both of the windows. On the left window it promoted a 30% off sale, and on the right window it stated the window display title.

In my opinion I think the windows didn't reflect the vibe of the store or promote the products I feel Anthropologie is most known for. However, there was scaffolding in-front of the store and this did affect the entrance of the store.

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A walk down Bond Street

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The windows at Selfridges

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The windows at Harrods