Statistics
We looked inside some of the posts by wanderlusttraveller2019-blog and here's what we found interesting.
Average Info
Notes Per Post
11
Likes Per Post
7
Reblog Per Post
1
Reply Per Post
3
Time Between Posts
13 days
Number of Posts By Type
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6
Last Seen Tumblr Blogs
Fun Fact
US Tumblr user growth rate is estimated to slow down to 4.1%.
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Part A
Social Media Strategy Analysis: SickKids Canada
Table of Contents
1. Introduction
2. Social Media Analysis
3. Key Strengths and Weaknesses
4. Discussion
5. Conclusion and Recommendations
6. References
Introduction
SickKids is a research hospital affiliated with the University of Toronto whose main goal is to improve the health of children. The charity was founded in 1875, when a group of women in Toronto opened a small hospital dedicated to the care of children. The Sick Kids Foundation has a presence on multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and their website sickkids.ca.
Social Media Analysis
The following analysis was conducted for SickKids’ social media platforms:
1. Navigated social media content to understand intended audience and key messages conveyed
2. Analyzed tone and voice across all platforms
3. Examined feedback and reviews from users
Key Strengths and Weaknesses
The following table shows key strength and weaknesses.
Social Media Platform
Strengths
Weaknesses
Website
Sickkids.ca
Good amount of information and resources available
layout is cluttered and disorganized
Facebook
Posts are made frequently and contain relevant information
Content overlap with other platforms.
Instagram
Heartfelt stories about patients and staff
Multiple Instagram accounts with no clear differentiation
Twitter
Frequent posts and good amount of interactions with users
Relatively low follower count
Youtube
Videos posted frequently
Two accounts, SickKids and SickKidsInteractive with no clear differentiation
Discussion
The data we collected regarding the strengths and weaknesses of SickKids’ social media presence showed a good foundation however there is definitely room for improvement.
The social media platforms we believe require the most improvement are:
1.SickKids.ca
The image above shows the homepage of the SickKids Hospital webpage. One major problem with this layout is that in order to locate the donation link and contact information users must navigate to the “About SickKids” tab and go to a separate page. This important information should be more easily accessible as donations are crucial to the organization’s operations.
Conclusion and Recommendations
Based on our analysis and discussion we recommend the following:
1. Update the sickkids website so that the most important information is easily accessible for viewers. This includes making the home page less cluttered and having the most important information in an easy to locate place.
References
Snider, Sarah. (2017) “9 Ingredients for a Successful Social Media Strategy” Seo.com. https://www.seo.com/blog/9-ingredients-for-a-successful-social-media-strategy.
Search Engine People. (n.d.) “Blog Case Study: SickKids Foundation - Search Engine People.” Retrieved from www.searchenginepeople.com/case-studies/sickkids-foundation.
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Social Media Strategy Analysis: SickKids Canada
Table of Contents
1. Introduction
2. Social Media Analysis
3. Audience
4. Key Strengths and Weaknesses
5. Discussion
6. Conclusion and Recommendations
7. References
Introduction
SickKids is a research hospital affiliated with the University of Toronto whose main goal is to improve the health of children. The charity was founded in 1875, when a group of women in Toronto opened a small hospital dedicated to the care of children. The Sick Kids Foundation has a presence on multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and their website sickkids.ca.
Social Media Analysis
The following analysis was conducted for SickKids’ social media platforms:
1. Navigated social media content to understand intended audience and key messages conveyed
2. Analyzed tone and voice across all platforms
3. Examined feedback and reviews from users
Audience There’s one thing that all SickKids social media sights have in common and that is the promotion of community. Their instagram shows stories and events at the hospital as well as descriptions of people who work there. Their twitter shows all the events the children get to attend. Their Facebook shows people from around the world who are involved in the foundation, event pages, and pictures from such events. Lastly, their YouTube shows videos of the events as well as the different teams and groups of people associated with SickKids. It seems that their main goal is to show that SickKids can provide more than just healthcare, they can also provide a strong community that will be their to support your family during this difficult time and additionally make the experience as enjoyable as possible for your children. SickKids main audience is clearly families. People who need community and support during such difficult times and parents who are looking to make this experience as positive as it can possibly be for their child/children.
Key Strengths and Weaknesses The following table shows key strength and weaknesses.
Social Media Platform
Strengths
Weaknesses
Website
Sickkids.ca
Good amount of information and resources available
layout is cluttered and disorganized
Facebook
Posts are made frequently and contain relevant information
Event times, locations and descriptions are easy to find through the SickKids facebook page
Content overlap with other platforms.
Instagram
Heartfelt stories about patients and staff
Portrays a very happy environment
Multiple Instagram accounts with no clear differentiation
Only one of the accounts are verified
Bio lacks information (how are new followers supposed to know what the account is for)
Twitter
Frequent posts and good amount of interactions with users
Relatively low follower count
Youtube
Videos posted frequently
Videos are edited professionally and are HD
Videos are all of the same style (consistency)
Two accounts, SickKids and SickKidsInteractive with no clear differentiation
Discussion
The data we collected regarding the strengths and weaknesses of SickKids’ social media presence showed a good foundation however there is definitely room for improvement.
The social media platforms we believe require the most improvement are:
1. SickKids.ca
The image above shows the homepage of the SickKids Hospital webpage. One major problem with this layout is that in order to locate the donation link and contact information users must navigate to the “About SickKids” tab and go to a separate page. This important information should be more easily accessible as donations are crucial to the organization’s operations.
2. Instagram
Notice the two different instagram accounts, it’s difficult to differentiate the two. Only one account is verified making it seem that @sickkidstoronto is not an official SickKids page when it in fact is. This also shows inconsistency for the organization. Additionally, donation links are nowhere to be found on either social media platform even though the SickKids Foundation is always looking for donations.
Conclusion and Recommendations
Based on our analysis and discussion we recommend the following:
1. Update the sickkids website so that the most important information is easily accessible for viewers. This includes making the home page less cluttered and having the most important information in an easy to locate place.
2. Work on verifying your second Instagram account (@sickkidstoronto). TechFinancials says there are 5 reasons why it’s important for your brand to be verified on social media. 1) It will separate the real SickKids account from accounts from “troll accounts” that may try to drag down the brand or get a hold of your audience. 2) It signifies that SickKids is an established and trusted company that is significant in its community. 3) The verification badge is the high-class symbol of social media that is only held by significant people and organizations. 4) The verification badge boosts the visibility of your content allowing you to reach a wider audience. 5) It allows you to choose who you interact with on social media, i.e., interactions become customizable, for example, you have the choice to only receive notifications from the people you choose or other verified accounts. This ensures you never miss important opportunities when big companies reach out and also ensures you are listening to your audience (and not internet trolls)
3. Build your following. The SickKids YouTube account holds 1.9k subscribers, the main SickKids instagram account has 2,495 followers, the Facebook account has 190k followers and their main twitter account has 7,944 followers. (note: main account refers to the SickKids Foundation account). Social media has become one the most important aspects of digital marketing. A large social media following increases opportunities for your foundation as it increases your connections. It also builds your community and audience, which in this case can help increase donations for SickKids
4. The SickKids Foundation provides millions of dollars in financial support to the SickKids hospital every year. Next to government, SickKids Foundation is the largest funding agency in child health research, education and care in Canada. The SickKids Foundation is constantly looking for funding through donations and social media is a great way to achieve this. Donation links should be easily accessible on every one of their social medias. This means keeping the link in their bios, a link that will take you directly to the donation page, as well as reminding people to donate through posts and again providing the donation link in these posts. Social media is like free advertisement and in this case a free fundraising opportunity.
References
Snider, Sarah. (2017) “9 Ingredients for a Successful Social Media Strategy” Seo.com. https://www.seo.com/blog/9-ingredients-for-a-successful-social-media-strategy.
Search Engine People. (n.d.) “Blog Case Study: SickKids Foundation - Search Engine People.” Retrieved from www.searchenginepeople.com/case-studies/sickkids-foundation.
Staff Writer. (2018) “Why Social Media Verification is so Important for your Brand” TechFinancials.co.za. https://techfinancials.co.za/2018/02/09/why-social-media-verification-is-so-important-for-your-brand/
Sponsored Post. (2018) “Why You Need to Build a Huge Social Media Following” Sociable.co. https://sociable.co/social-media/why-you-need-to-build-a-huge-social-media-following/
Nelson, Sharron. (2018) “7 reasons why social media marketing is important for your business” digitaldoughnut.com. https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-important
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SEO Twitter Essay
1. I keep hearing people throw the term SEO around but what does it really mean? What is search engine optimization? #SEO #DoesAnyoneReallyUnderstandSEO
2. Search engine optimization is the process of increasing the traffic of a website through improving a site’s search results rank.
3. So how is this done? This can be broken down into two steps.
4. Step one is onsite. This is optimizing your website through posts which include key words. The more times those key words appear the better.
5. Step two is called offsite. This process entails using backlinks to improve the ranking of your site. Backlinks are references to your site from other sites using articles, blog posts, social media, discussion boards etc.
6. The more popular the backlink your website is attached to is, the greater the impact it has on the visibility of your site.
7. To summarize, keywords are used to make a website visible. Backlinking is used by search engines like Google to determine how relevant a website is.
8. So now what are you waiting for? Go out there and improve your website! For a more in depth explanation see this video!
https://www.youtube.com/watch?v=tqg3F-8jBec
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Key Features: create to do list and tables, set reminders, record voice notes
Usability: Very easy to navigate. While there are many features the simple and clean interface makes it easy for first time users to use the app.
Key Drawbacks: The free version has limited storage ability, can only sync between a maximum of two devices and cannot be used offline.
Integrations: Links to Google Drive, Outlook, Slack and Salesforce
In depth Review
Evernote is a great app for every day note taking and organization. The app allows users to take notes and sync across multiple devices, add to do lists, photos and audio. Notes are organized with tagging features and keyword searching to quickly find past notes.
The main problem with Evernote is the restrictive level of use for the free version of the app. Syncing can only be done across two devices and the storage cap prevents uploading any photos or pdfs as notes. Offline syncing is also not available so notes cannot be accessed without internet connection. While the premium version solves these problems, it is very pricey.
Overall, the app has great functionality and if users are willing to pay for a premium version it is a powerful tool for organization.
Overall rating : 3.5/5 stars
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Guilt-Free Chocolate by XOXO
Welcome to the wonderful world of chocolate. Death by chocolate anyone?
Introducing some of the best chocolate you can find on the market – anywhere! Fairly traded with Peruvian farmers in the Peruvian valley, our many flavours not only bring joy to your taste buds but peace of mind to you! Where else can you buy something so sweet that tastes so right?
Our Mission
Our mission is to improve the world by reinventing everyone’s favourite food – chocolate! We believe in farmer’s rights - no big factories here! Direct from consumer to farmer, this is a revolution in chocolate people!
Our Product
We use sustainably sourced and fair-trade ingredients. Every ingredient is non-GMO and never artificial. No gluten, corn or soy. Each chocolate is made with 100% real ingredients that make every bite taste just so good.
We hope you will join us on this incredible and delicious journey! With XOXO you can enjoy your favourite treat knowing that your purchase is contributing to bettering the world!
To purchase on of our three delicious flavours guaranteed to rock your world please visit:
https://XOXOChocolate.com (hypothetical website)
To see the positive impact XOXO is having on the farmers in Peru and ongoing initiatives please visit:
https://XOXOsustainablefarming.com (hypothetical website)
To learn more about fair trade chocolate and cocoa in Canada please visit:
http://fairtrade.ca/en-CA/Buying-Fairtrade/Cocoa
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Welcome to Wanderlust!
This is a blog dedicated to my passion for travel and adventure. Here you will find a mishmash of travel recommendations, useful tips and tricks, hilarious anecdotes and MUCH MORE!
So where did my passion for travel and exploration begin? I like to believe that it’s something I picked up from my parents. Before I was even born my parents ventured half way across the world from a tiny city in China all the way to Canada. With little to no money they packed up their bags and moved to a completely foreign country. While it was scary to leave the comfort and familiarity of their small town, moving to Canada was one of the best decisions of their lives. They lived by the motto that the best things in life come from pushing yourself outside of your comfort zone. They instilled in me this same sense of adventure and passion for new experiences.
To date my hunger for travel and adventure has taken me all around Europe, Alaska, the United Arab Emirates and most recently a four month trip around South East Asia.
Here are some of the highlights from this past trip!
Scuba diving in Thailand
Without a doubt, this was one of the most magical experiences of my life. For anyone thinking of visiting South East Asia this is a MUST DO!
The incredible hiking trails in Hong Kong
This photo was taken at Suicide Cliff, one of the toughest but most beautiful hikes I’ve ever done. Definitely not something most people think of when visiting Hong Kong but should be on the top of everyone’s list.
Visiting Hanbok Village in South Korea
Renting a traditional Korean Hanbok and visiting the historical side of South Korea is a must do! It’s a great way to immerse yourself in Korean culture and take super cute photos with your friends!
So why did I start this blog? WELL social media is an incredibly powerful platform for sharing stories and forming communities with like minded individuals from around the world. Through my travels I’ve had the privilege of meeting people from all around the globe, learning about different cultures and ways of life and discovering the beauty this planet has to offer. My hope for this blog is to be able to share my stories on a wide-reaching platform, connect with other people from around the world, and hopefully act as a source of travel inspiration to others!
I hope you come on this journey with me!
All the best,
Sonia <3
#wanderlust #travel inspiration #south east asia
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