wcmdigitalblog

[wcmdigitalblog]

Drive More Sales with Google Ads

Do you need to generate more leads and sales for your business? Google ads could be a powerful way to help you do just that. How? Google ads is Google’s online advertising platform. It allows businesses to create their own online ads to help their products and services get discovered by people who are actually looking for them.

What makes Google ads Melbourne so powerful for your business? Here are a few of the benefits:

• Build brand awareness: Where do you go when you have a question about...well... almost anything? Google. The same can be said for your customers. Google is incredibly widely used, and by running Google ads you have the chance to get your website in front of a large number of people who might not otherwise find it, increasing brand awareness in the process.

• Harness intent: Google ads are shown in response to people’s search queries. That means the people seeing your ads are actively looking for the product or service you provide, and have a high intent to purchase. This means your ads will find them in the right place, at the right time, increasing the chance of conversion.

• Get quicker results: Let’s face it. When you invest in digital marketing, you want to see results, and fast. But some forms of digital marketing, like SEO, can take months to yield any results, which isn’t helpful if you have a pressing need to increase leads or sales. Once they’re set up, Google ads will start being shown to your target audience almost immediately, and can be one of the most effective advertising methods when you need to see quick results.

Excited to see what Google ads can do for your business? Reach out to WCM Digital – a reputable Google ads agency Melbourne. They have the technical skill and strategic marketing experience to create cost-effective Google ad campaigns for your business.

About WCM Digital:

Founded in 2016, WCM Digital is a digital marketing agency that aims to help Australian businesses grow. With over 20+ years’ combined experience in digital marketing and strategy, the WCM team have helped businesses large and small achieve their goals. Alongside Google ads, they offer full digital marketing strategies, email marketing, LinkedIn and Facebook advertising, and more. If you’re looking for a digital advertising agency Melbourne reach out to WCM Digital today.

For more information, visit https://wcmdigital.com.au/

Original Reference: https://bit.ly/3xlG4f1

[wcmdigitalblog]

What Do You Need to Know About Influencer Marketing?

A decade ago, Instagram had barely been invented and influencer marketing barely rated a mention in Google Trends. Today, some influencers are household names and influencer marketing is a staple part of the marketing strategies of many well-known brands. If you’re a business owner thinking of trying influencer marketing Australia, here’s a quick guide to how it works.

Influencer marketing is all about brands engaging noteworthy and influential people with large social media followings to help promote their services or products. It works almost like a friend or family member recommending a product to their friends. Someone with a large social media following recommends a product to their audience, who (hopefully!) trust their recommendation, and try out the product.

But like anything in digital marketing, there are best-practices that should be followed to ensure that influencer marketing is effective. For instance, it pays to be selective about the influencers you choose to work with. Your product or serviceneeds to be in alignment with that influencer’s personal brand, or their posts about your brand will appear inauthentic which could erode their audiences’ trust. And trust is key when it comes to influencer marketing.

It’s also important to note that it’s not always the influencers with the biggest following who will be the most effective when it comes to influencer marketing. A small but engaged audience is better than a large but unengaged audience. Especially if you sell a niche product or service, you’ll most likely find it more impactful to work with an influencer who has a smaller audience of people who are particularly interested in your niche. When looking to work with an influencer, you shouldask them about their audience demographics and interests, and what sort of results they have achieved when working with brands in the past. It’s also good to discuss budget and outline the parameters of your campaign, including what content you would like the influencer to create, how you will use it, and how you will track the success of your campaign.

If this sounds like a whole lot of work, don’t worry. Here at WCM Digital, we’re practiced at identifying and communicating with high-quality influencers, and we offer influencer marketing services alongside content marketing strategy and other digital marketing services.

About WCM Digital

WCM Digital was founded in 2016, and is an all-female-led organisation. With over 20 years of combined experience, our expert strategists specialise in lead generation sales funnel services and omni-channel digital marketing strategies.

Get in touch to work with WCM Digital today: https://wcmdigital.com.au/

Original Reference: https://bit.ly/3pyejgw

[wcmdigitalblog]

Could LinkedIn Advertising be a Game-changer for your Business?

Have you ever thought about marketing your business on LinkedIn? When compared with Facebook, Instagram and TikTok, LinkedIn may have a reputation as the dry, corporate player in the social media world, but did you know that it has over 500 million users? That’s some serious potential.

That fact might be all you needed to start looking for agencies that offer linkedin advertising melbourne. But if you need some further convincing, read on to find out how LinkedIn advertising can benefit your business.

It can help you reach an audience of professionals:

You might know that LinkedIn users are mainly professionals who use the platform to share professional achievements, findjob opportunities, and network. This means that if your product or service is something that will appeal to an educated, professional audience, LinkedIn is the perfect place to target them.

In fact, let’s take a look at the demographics of LinkedIn users:

- LinkedIn audiences skew older than other social media platforms, with 34% of users aged 36 – 45, and 37% aged 46 – 55(source).

- Despite this, millennials are the fastest growing audience on LinkedIn.

- 57% of LinkedIn users are male, and 43% are female.

- It’s an educated audience. 50% of internet users with a university degree use LinkedIn (source).

Advertise to highly targeted audience

Another great thing about LinkedIn is that it allows you to target your advertising to a super narrow audience, based on specific things like job title, seniority, industry, company name,skill and degree type and name. Depending on your product or service, that opens up some incredible possibilities to reach your target audience. Say you have a PR background and you want to use your industry expertise to start offering career coaching for other PR professionals. You can target them by job title and seniority on LinkedIn, allowing you to reach the exact audience your service is intended for, in the exact place they’re looking for career development opportunities. And it doesn’t have to be career-based either. If you sell a product like customised stationary, or software for a certain industry, you can target by job title on LinkedIn to allow you to reach decision-makers for your product, like office managers, or I.T. managers.

Speak directly to your audience

LinkedIn offers the option of advertising via sponsored InMail. This allows you to send customised messages to people in your target audience. According to statistics from LinkedIn, the open rate on sponsored InMail messages is 57%, which, when combined with LinkedIn’s sophisticated audience targeting will make more of an impact than in-feed or sidebar ads, which users often scroll straight past.This makes LinkedIn a fantastic platform for lead generation.

Curious about how LinkedIn advertising can work for your business? Get in touch with our team at WCM Digital. We’re an expert linkedin advertising agency Melbourne offering digital marketing and advertising services to Australian businesses. We specialise in lead generating digital marketing and chatbot advertising strategies that get real results, working with clients in retail and eCommerce, SaaS, real estate, health and fitness, finance and more.

For more information, visit https://wcmdigital.com.au/

Original Reference: https://bit.ly/3vxL5Rc

[wcmdigitalblog]

Amazing Benefits of Content Marketing You Should Know About

If you have given a digital presence to your business, you might know the power of content marketing. However, if you are still not sure how content marketing strategy works or how content marketing can make an impact, you have come to the right place.

In this post, we have listed a few amazing benefits of content marketing that you cannot ignore. So, if you want to understand content marketing and how it can boost your online presence, scroll down.

• Google Likes Content: You have read that right! Google believes in the power of great content and it thus gives preferences to websites that have good content. If you don’t believe us, you can check the interview of Matt Cutts (former head of webspam at Google).

• It Drives More Sales: Most people don’t know this but content marketing drives more sales. See, when a new product launches in the market, customers don’t go and simply buy it. Before getting that item, people like to do detailed research about it. And when they find something relevant and impressive to read about the product, they believe in the product.

• It is not Annoying: No one would want to buy products that are promoted in front of them while they are juggling between files. You might not do this but 40% of the Internet users use ad blockers to keep such irritating ads at bay.

• It Drives More Visibility: Another reason why you should invest in content marketing is because it helps in increasing the visibility of your company.

If you are convinced that content marketing is helpful, you can check the website of WCM Digital. It is a trusted company that has been offering excellent digital marketing services for a long time. This prominent company is based in Australia and works with a team of talented professionals.

Besides content marketing, this company also offers other services like influencer marketing Australia, marketing strategy, Google advertising, LinkedIn advertising, Facebook & Instagram advertising, and more.

The team of experts working with WCM Digital understands that each and every project is different. That’s why they pay attention to the details. If you want to book a free consultation with the team, you can get in touch with WCM Digital today.

About WCM Digital:

WCM Digital is an excellent digital marketing consultant Melbourne that you can contact.

For more details, visit https://wcmdigital.com.au/

Original Reference: https://bit.ly/3stldn3

[wcmdigitalblog]

Google Ads Melbourne: Great Way to Generate Leads for Businesses

Most people these days use multiple electronic devices such as mobiles, desktops, laptops, and tablets. While they are using these devices, they are either working or looking for products and services in the region. And this allows businesses to target a large network of potential customers that might be interested in their products and services. So, if your business has been struggling to get more customers, you might want to give online advertising and Google Ads Melbourne a serious thought.

Online advertising allows you to reach customers beyond time zones and borders. You can easily filter out people who might or might not be interested in your products. But that’s not the only benefit of Google Ads.

· With Google Ads, you can create targeted ads that reach your market of interest. You can use specific keywords, demographic information, types of devices, geographic location and more to create specific ads that attract the right audience.

· With Google Ads, you don’t have to worry about costs. Google Ads has made it possible for you to decide how much you want to spend per month, per week, per day, per ad. So, you can control your costs without much hassle.

· With Google Ads, you can also measure your success. You can learn what a customer does when s/he clicks your ads. Do they buy a product or download the app or get in touch with customer support? You can track all of that with Google Ads.

· With Google Ads, you can easily manage your ad campaigns. The platform provides you a centralized management account where you can manage all your ad campaigns easily.

And to get started with Google Ads, contact WCM Digital.

WCM Digital is a leading Google Ads agency Melbourne that provides high-quality, result-driven Google Ads services. Started in 2016, the company is women-led and brings the best team of digital marketing strategists and creatives to the table. The company is focused on lead generation using the best digital tools that help to drive your sales up and create long-lasting customers. WCM Digital also offers more than Google Advertising. They also provide services like marketing consultants, marketing strategy, email marketing, Facebook and Instagram marketing, and more. Contact WCM Digital to know more about their services in detail.

About WCM Digital:

WCM Digital is a leading email marketing agency Melbourne that provides digital marketing services focused on lead generation.

For more information, visit https://wcmdigital.com.au/

Original Reference: https://bit.ly/3mMS70S