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Why Digital Marketing is Important

Digital marketing has undergone a lot of transformation since its inception. Now, it is not just limited to surge search engine rankings, it is more into gaining the attention of potential customers to various digital marketing trends and strategies.  The digital trends 2019 like artificial intelligence and voice search that has dismissed earlier are now gaining immense importance today. Here are few new digital marketing strategies that added huge importance to digital marketing today.

Artificial intelligence optimizing customer service

Artificial intelligence which is a part of digital marketing today is enabling the business organizations to analyze consumer behavior, search patterns by using the data on the social media platforms. It helps the business know how the customers fin their products and services and help you optimize your customer service. A business that chooses to opt for artificial intelligence in the year 2019 will gain that competitive edge and accelerate the growth of the business.

 Augmented reality advertising lowering conversion costs

Augmented reality advertising is a new strategy that has made digital marketing important in the year 2019. The business that implements programmatic advertising will be able to use artificial intelligence to automate ad buying. The new strategy will help you target a more specific audience. Real time bidding for advertising will enable the business with higher conversions and lower acquisition costs. This new advertising trend is changing the face of digital marketing in the year 2019 and would turn to be a strategy for 90% of digital display ads by the year 2020.

 Improved customer service thorough chatbots

Chatbots are an important digital revolution in the digital marketing trends 2019. The business that are using chatbots will be able to use AI for an instant chat with the customer round the clock.  This technology in the digital market is bound to save a lot of money to the business especially in health care and banking sector.  These virtual assistants enable the business to provide best customer service with a responsive and prompt reply and recalling buying history.

 Personalized marketing strengthens customer relation

The new strategy boosted the phase of digital marketing. With the availability of data like consumer behavior, purchase history, pages landed on, targeting the buyer with the personalized content has never been this easier. Personalization marketing done by SEO company in Bangalore....... Read Full Article

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How Web Designing Helps to Marketing

How Responsive Web Designing Helps to Digital Marketing

In this world of technology, almost every business has a website to promote their business. But often many businesses fail to understand that having a website is not enough, the business website should be responsive in order to attract visitors and convert it into sales.

 What is Responsive Web designing?

The primary aim of responsive web designing is to boost digital marketing. Every person visiting your website gets the best viewing experience with seamless navigation. The responsiveness should be the same for different devices, be it smartphone or computer, the website should be user-friendly and prompt with right user content.

 If your website is not responsive then the visitors will stop engaging on your website. This is primarily because the content is not attractive and people want to invest their time in something good and appealing. The response designs majorly focus on the user experience across different platform, this helps to boost the business and leads. The site with quick navigation and attractive content always stands out.

 The responsive web designing follows right strategies so that the website is compatible with different screen size. The data should not be distorted or lost during the transition. A highly responsive website is very crucial to generate the sales for the business. It will help correct planning of digital marketing strategy.

 Effective of Responsive Web Designing on The Digital marketing

Responsive web design allows users to work seamlessly on all the platforms like desktop, smartphones, and tablets. Some businesses highly prefer to attract only mobile users, but due to the lack of responsive web designing, they often tend to lose customers.

 1. Traffic Booster

A business website can notice a great hike in their over traffic once the website is responsive. Your website will experience less bounce rate because all users prefer to spend quality time in a website which is attractive, easy to navigate and has the right content.

 It is advisable to approach responsive website design company in Bangalore to redesign the existing business website in order to boost traffic organically. Once your website has a lower bounce rate, Google will automatically suggest your website. Moreover, a website with responsive web designing has a positive effect on the search engine result page.

2. Increase Sales and Revenue Generation

The ultimate goal of a business is to create leads and generate sales. With responsive web designing, you can easily achieve the goal. If the visitor finds your website content appealing, you can easily notice a hike in the sales and lead generation.

 A person/ customer will only spend quality time in a user-friendly website. Hence, it is must for the business to focus on the responsiveness of the website. digital marketing company in Bangalore can help with the right strategies to reach your sales target once you have a responsive website. A website with a good digital marketing strategy is only helpful when you have a good and user-friendly website.

 3. Better User Journey

A responsive web designing indirectly makes the visitors spend quality time on the website. If the web site has good content management and has visually appealing content, you can notice the visitors prefer to spend quality time on site. This way you can focus on improving new products and strategies to convert the lead into sales. In short, responsive web designing helps to improve the overall user journey.

 4. Affordable

Designing a responsive website is not a costly affair, all you need is to approach the right company to get the job done. Responsive website designing company Bangalore is one way to update a regular website into the responsive website so that it is compatible on all the platforms and look appeal to the target visitors.

 The entire process is also not time-consuming. Moreover, the SEO compatibility of website can be boosted via responsive web designing. The digital marketing company in Bangalore follows right strategy for better site management.

 Google's algorithm highly prefers responsive website with less bounce rate. It is a great way to fetch organic traffic to your website and boost revenue. A responsive web designing can help you to achieve the result that you want, follow the trend and stay ahead of all your competitors.

  Best website designing company in Bangalore the details below:

 NEXEVO TECHNOLOGIES

#2, HM-155, 1st Floor, 2nd H Main

Opp. Cuppa Cafe, East of NGEF,

Kasturi Nagar, Bangalore - 560043.

 Office: +91-888-010-2111

Mobile: +91-959-150-5948

 Mail: Info@nexevo.in

 Website: NEXEVO TECHNOLOGIES

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Essential Tips to Improving Your Website

7 Essential Tips to Improving Your Website in 2019

As the days are passing, we could realize how many people are moving towards the digital world in terms of developing their business. Also, most of the businesses are highly associated with the website where anyone can easily take the business to the maximum number of people. It is the main reason where people who have started to develop the website would mainly like to focus on it and go ahead. If you are one of them, then make sure to follow some of the essential tips in order to improve the website as per the current trends.

 By following the essential tips, you can start to develop your website with professional website development company in Bangalore to its potential and make more money than expected. In case, if you are the beginner but struggling to manage, hope the mentioned tips would be helpful in terms of maintaining the business.

 Choose the Respective Niche

It is mainly considered to be the important thing where most of the people are looking for the niches to utilize it. Yes, by following the respective niche, you can start to develop your business that whenever you want. At the same time, it is also easy for you to handle the business by knowing more about the skills required. Yes, you need to improve your skills at any time. In case, if you would like to know more stuff regarding the business to develop, and then you can find the best web designing Bangalore that whenever you want.

 Include Blog

It is the main thing where you need to focus on it and start to follow the best level of process in terms of posting the stuff related any niches which have been chosen already. The thing you should keep it in mind is posting the contents must be original which shouldn’t be similar to other posts which are available across the internet at any time.

 Images can be Optimized

Usually, the time taken for loading the website pages is always common to experience. If you are the one who is facing the same issue with your website when it comes to loading the pages with images, then you can optimize it in order to make the process simple than expected. So, whenever planning for the website to run, this process is essential in terms of grabbing the attention of the people.

 Connected Through Social Networking Sites

It is said to be the important one where you need to follow without missing it. Yes, the social networking sites are always essential to handle it. Even millions of people are highly focused on it for various purposes. If things like a promotion for your business is required, then you must be integrated your website with social networking sites. If you are struggling to handle this, then you can also seek website development companies in Bangalore for further process to be done.  

 Check Traffic

Whenever planning for the business associated with a website, then it is necessary for you to follow whether the traffic is received or not. Well, based on the traffic, you will be going to see the profits from your business. This could be the main thing where every business person should be a focus on it. Once the traffic is improved in your business, then you will be going to witness the huge profits in a short time for sure.

 Set Attractive Theme

In order to grab the attention of viewers, it is always crucial for the people to set attractive themes. Make sure to set the themes according to your niches. Yes, this thing makes your business to grow and helps to convert the viewers into customers in a quick time. So, whenever planning to run the website, it is important for you to keep it in mind. Also, you can seek help from best web development company in Bangalore as per your wish.

 Monetizing the Website

If your business highly depends on the website in terms of making money, then monetization is always important. Yes, by monetizing the website, you can make more money than expected. Once this process is managed to handle, then you will witness the growth of your business in a short period.

Wrapping up

If you are looking forward to improving your business with the support of a website, then follow the above-mentioned tips in order to develop for making more money through business.  

Tags: Website Development Services in Bangalore | Website Development Services Company Bangalore | Website Development Services Company in Bangalore | Website Development Services Companies Bangalore | Website Development Services Agency Bangalore

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HOW TO MAKE YOUR WEBSITE MORE ACCESSIBLE

HOW TO MAKE YOUR WEBSITE MORE ACCESSIBLE TO VISUALLY IMPAIRED

All website owners primarily aim to gather as maximum guests as he can on his website. In order to do the same, one must need to understand the needs and demands of the audience. The one who gains from the opportunity wins over the other competitors who lack coordination with the users. There are a large number of potential audiences that want their needs to get fulfilled from your site and that’s the point of time when the owner should grab the opportunity and make full of it. The potential users can be any category and your site should be welcoming all the visitors like website development companies in Bangalore do. Here, we are discussing the ways by which you can make your site accessible to various visually impaired people. Have a look:

 1)   Make the content size large

To make your website content accessible to visually impaired people, your text font size should be larger and bigger than normal so that they find it bit easier to look. It could be possible that some people prefer the content in extra zoom size. For that, you can give a zoom alternative on your site so that impaired people can zoom according to their choice and preference. However, you should try creating your layout in bigger font sizes and ensure that the layout doesn’t break.

 2)   Choose the color combination wisely

Color choice is the most important aspect of a website that makes the design of the website attractive. Website development in Bangalore suggests that color contrast should be chosen by considering the needs of every user. Your audience might include the people who are colorblind. Colorblindness can be caused due to any eye surgery or injury and the people who have this issue are not able to see some colors. However, it is difficult to offer them completely different color themes; but the simplest color combinations for the text can be used in order to reduce the confusion that may take place otherwise.

 3)   Offer a mobile version of the website

Today, every site has its mobile version as the population is switching from desktop to mobiles. If you have a mobile version of your site makes it accessible to the visually impaired people by creating the mobile layout for larger screens as well. This is because components of the mobile web are regularly rearranged and demand less to scale up and down. The more focus is on text rather than its counterparts. Therefore, it is much easier for the people who have obscured vision and issues with differentiation and shading. Offering them the mobile version on a larger screen can help them to a great extent.

 4)   Keyboard shortcut accessibility

There is a major problem that all visually impaired people face while running the website and that is navigation. Making everything accessible over the keys is one of the valuable help that you can give to your audience. Also, it would be helpful for normal users as well. Both the users can easily navigate the site by utilizing arrow keys and with a couple of speedy keystrokes. This also reduces the amount of strain and discomfort that eyes of the impaired individuals bear.  Elimination of use of cursor over the screen saves a lot of time and they would not need to spend a lot of time in front of the big monitor screens that creates discomfort for them. Therefore, the accessibility of everything over the keyboard is a great valuable addition that you can give to them.

 5)   Less use of programming techniques

There can be various visual impairments that a person is suffering from such as Retinitis Pimentos, Glaucoma, Retinopathy and cataracts etc. that can decline the contrast affectability. Due to this, the person’s ability to differentiate between the shades and dimension reduces. To offer them a satisfying visual experience you should create the layouts very simple with subtle angles and slight moves to make the interfaces spotless and unclog to the visually impaired individuals. One should avoid using techniques like JavaScript or CSS so that user can navigate the things easily and do not make use of highlights to increase the contrast.

 Conclusion:

So, these were some of the ways by which one can make their website accessible to visually impaired individuals.  

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Website is Important for your Business

Why a Website is Important for your Business in 2019?

It is already 2019 and you still do not have a website? You are losing out of profits because a major chunk of the world’s population has gone highly mobile and everybody is using computers for a long time. If you wish to take your business ahead, you simply cannot survive without a website. These days’ businesses that do not have a website or social media presence are not considered as genuine or up to the mark. Businesses of all sizes and types must have an online presence and a proper strategy. There are many small to mid-sized businesses that consider the trade an entirely offline thing. They try all types of traditional promotional ways to get in touch with the customers. But why don’t you try to attract customers because they are spending maximum time online?

 A website is a pure business tool and the web can play a major role in building an offline relationship as well. You do not need a huge budget or dream of unusual profits; you will slowly start reaping the benefits. So, along with marketing here are rewards for you, take look:

 Greater Accessibility

The aim of having a website is to give wings to your dream by spreading your business. Accessibility is all about letting people interact with you about your business at any time, 24/7. You do not have to present on every online channel, you just need a website and chose your target audience wisely. Initially, you can have a website that is easy to navigate and looks simple yet so professional. It should be more like a booking tool where customers can get in touch with you, the website should act like a 24/7 receptionist. Your aim is to connect with the users and if you are getting your website designed by technology experts, it would be mobile responsive. You can never miss the opportunity of earning new leads. This will also help your website to rank high on search engines, people would find you a lot easier and Google will be impressed too.  A mobile-responsive website is also very important for email marketing, it is important if you are seriously planning ahead for inbound marketing. For all that you need to hire the Web development company in Bangalore.

Professionalism

No business can go ahead without professionalism and having a website is the first sign of professionalism. A website adds authenticity to your business, it becomes more genuine. This is why it is very essential to have a professional and smart website sans gimmicks.

 Showcase your skills in form of content

When you have a website, you have a purpose in mind mainly conversions and better business. Users would love to see and know more about your product/services and a website is the best to let them know. When you have a site, you can add engaging content. You can have a case studies section and post all very crisp and relevant information, product details for the users. Statistics show that by 2019 and 2020, more than 2 billion people would be buying goods online. A business that is into regular blogging definitely receives more leads. Your aim is to have loyal customers and make the most of them.

 It’s your portfolio

Your website is your online portfolio for your services and products. In this fast life, businesses find it very difficult to showcase their work. Clients can be a better understanding of your business just by looking at your website and it would also enhance credibility.

 Conclusion

The internet is so globalized that it can open up a huge client pool and also give you your target audience. Now that you are planning to take your business to the online arena, you need to create the perfect online presence. Entrepreneurs are busy looking at all the aspects of the trade, it’s a tedious task to manage an in-house team, therefore think of outsourcing. Bangalore is an information technology hub and there are so many web development companies located in the Silicon Valley of India. It’s not very easy to choose the website development companies in Bangalore but that’s something you must do before handing over your project. Ask people, ask old clients and look for recommendations. Look for a company that has an impressive testimonial of designing websites similar to your requirements. You need some serious experts to get an impressive website done; you need to look into the budget part also.

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Why Your Website Is Losing Attention ?

Why Your Website Is Losing Attention And How To Prevent It?

Are you losing out visitors to your website? Your business site is not getting enough attention? You are very upset because you had an excellent ranking and you were receiving a lot of relevant traffic that was even generating leads, emails, phone calls, emails, and sales. But suddenly your website is not getting attention and you are alarmed. Now you check your ranking to see that it has seriously gone down. You don’t need to panic because a web development company in Bangalore can definitely do something about it.

The reasons why your website could lose attention?

A lot of people contemplate that website creation is simply a design but a genuine design has a specific discipline and a lot of perfection. Apart from design, catchy and proper content placement also plays a very important role. Take a look into the details of why your website is losing attention and how you can get rid of it:

1. Outdated design

Every book is judged by its cover, its true for even for websites. Visitors do not tend to visit a website that has old design format because they find the design uneasy. As a solution, you can opt for a facelift from a professional website design company. These days there is no space for basic HTML designs, you need to implement the best knowledge to design an appealing and technically strong website.

2. Content is improper

Content is king and the kingdom depends on the ruler. Web design is not only about pixels, images, colors, and high definition graphics. Content, the kind of text also plays a major role. Too much or too little content is not acceptable, try to fit optimum content and it should have a quality. Content that would be placed must not have typos and grammar errors. Use professional and larger fonts so that people find it easy to read.

3. The navigation structure is not clear

Visitors have to land on a website and keep looking for a piece of information. There are websites that are so complicated and the navigation options are not user-friendly at all. Bad navigation repels visitors and is also harmful to SEO. The best thing to sort out this issue is to hire the best team of designers who have knowledge about it. The designer must keep himself in the visitor’s shoe and then create a user-friendly navigation. Consider the user needs and restructure the navigation.  

4. Your website depends on old plugins

Visitors do not have the time to install outdated plugins to read the sales content. It’s best to use HTML 5 for all animations and videos so that users get an all new and better experience. There would be users who would not watch the videos, for them add a transcript, a summary, and notes.

5. Auto-play videos in your website

Visitors generally tend to click the ‘Back’ button when they come across an auto-play video. Then this is definitely something that repels visitors. In today’s time, people enjoy freedom and flexibility, they would like to choose what kind of content they would access and consume.

6. Obtrusive registration requirements

Gated content definitely helps to drive sales but restricting the registration requirements directly affects, lowering the conversion rate. While creating the registration, judge whether the fields you add are necessary or not.

7. A slow loading website is unacceptable

The world is fast and it’s getting faster day by day, therefore a slow loading website would lose out relevant traffic. Most of the consumers wait for 2 seconds for the website to load and they abandon a site that takes more time. If your site is facing the issue, work on and optimize the page loading time.

8. Call-to-action missing

According to a research it has been seen, almost 80% of normal B2B websites miss the call-to-action button. This is all about not mentioning about the sale and it definitely repels visitors. It is important to prompt your customers to take an action and this can be done with a compelling call-to-action button.    

                            Final words

Some of the other reasons are not using the ‘exit intent’ technology, the website is not responsive, your content fails to live up to the landing page promise and product benefits are not clear. Now that you know the reasons why your website is not getting enough populated, you need experts to work on if your site is facing any of the issues. There are so many reputed web design companies in Bangalore that offer all types of the solution including redesigning. Make sure your website is in expert hands.

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How To Avoid Website Fails? That Will Increase Your Sales

We are all very much aware of the fact that the people are running their business with the help of their websites. In the current scenario, most of the websites that support business people help to increase the sales of products as well.

As everything turns into digital, customers and clients are always seeking for the things to handle in a smarter way. This could be the main reason that most of the business owners are started to focusing on the business which is highly handling with the usage of the website.

Nowadays, every business requires a website that supports your sales in a better way without any difficulties.

On the other side, most of the business owners are struggling to maintain their websites and started losing the site which helps to improve the sales of products or business.

In case, if it is not mobile friendly, then there will be a chance of reduction of traffic to your website and started experiencing the earnings in a quick time. So, make to handle your website that largely supports mobile devices as many shifts to mobile to gather each and every detail available on the website.

Find the best SEO Service Company

If you are the one who is struggling to run your business without the proper support of the website, then you are in the right place where you can make use of it.

As we mentioned earlier, the website is considered to be one of the important things that every businessman should utilize it. In case, if any proper website is available for your business, then make sure to develop a website for your business in order to increase the sales.

Once it is followed properly, then there is a chance of improvement when it comes to sales.

In case, if any businessman missed focusing properly on the website without any further updates, then there is a chance of losing customers or clients.

In order to avoid this kind of issues, then you can search for the best SEO service company Bangalore at any time.

You can find a lot of service companies which are working hard for the customers and clients to develop their business through maintaining the business. By using these companies, you can expect the contents for your site which are actually lacking.

Once it is followed properly, then there is a chance of getting back your business on the right track.

Recover from loads too slowly

Loading speed of the website is always playing a crucial role among the businessmen. Based on the speed of loading on your website, the customers will visit your site.

The main thing one should keep it in mind is if your site lacks the speed when it comes to loading, and then there will be a chance of losing viewers for sure.

There are several websites available across the internet; if they missed visiting your site, there would be a chance of jumping into the other sites. Yes, the competition between the businessmen is pretty heavier in recent years.

To avoid this kind of issue, you can contact website design & development service in Bangalore. Apart from offering the best services to develop your business, they are also helping to recover back your business on track.

So, whenever you are seeking for the website to recover back, then make sure to visit the best SEO companies available.

Once followed properly, then there will be a chance of getting back your old customers to your site and improve your business in a short span of time without any difficulties.

Avoid guiding viewers to go to other sites

We have mentioned earlier, in case, if any viewers feel too slow loading while entering your website to check about your business, then he/she may feel disappointed for sure. Also, they don’t feel or experience loses when it comes to missing your site but you will start to lose your revenue due to fewer viewers.

This could be the main reason where most of the people who are running their business are seeking for the best SEO companies to target and expect the better outcome from them.

Hope the given stuff will be helpful for all the businessmen who are facing issues running the website.

Tags: Web Design Bangalore | SEO service provider in Bangalore | Web Designing Bangalore | Best SEO service company Bangalore | Website Designers Bangalore | SEO services company in Bangalore | Website Design Bangalore

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Why You Should Redesign Your Website

7 Attractive Reasons You Should Redesign Your Website

An attractive website is must for all the business. A nice looking website can quickly get the attention of audiences and people would love to spend more time in order explore the content.

The online presence is highly influenced by the look of the website. A website plays a very curial role to build the first impression of the business. This gets mandatory if your business website is the only source of contact for the customers.

Here are top 7 Attractive Reasons Why You Should Redesign Your Website

1. Upgrade

Every day the technology is changing, people are looking forward to implementing creative ways to boost their market value. Resigning is the best way to upgrade your current image.  

You don't want your company to have the same boring website that looked too long and boring.

Nexevo Technologies can help you to change the overall look and navigation of your website. By changing its look you can also be part of the latest trend and technology.

2. Navigation Trouble

It is always important to keep a check on your competitor's websites, companies are using new techniques to attract customers towards their business. When you are creating a new website for your business it is must to give special importance to the navigation.

The overall navigation should be easy and a user should have a friendly experience while exploring the website. Always hire website redesign company Bangalore to do the best designing for your company website.

3. To Achieve the Desired results

It is obvious for every business to have a goal, every business implements different strategies to achieve that goal.

A website plays a very crucial role to reach your goal by increasing the lead generation and overall sales.

A website Redesigning from Nexevo Technologies can give fresh look to your business. Rather redesigning the entire website you can plan to redo a particular section to garner immediate audience attention.

A little tweaking in the final look can make a huge difference when it comes to the overall user experience.

4. User-Friendly

The primary goal of creating a website is to attract customers. It is must have a website which is designed as per customer need and not only for the business purpose. If the visuals of the company is not very attractive it can be annoying and too monotonous for the customers.

Hence it important to hire a good website redesign company Bangalore. Companies like Nexevo Technologies make use of the right strategy to communicate the information to the customers.

5. Mobile Friendliness

As per the research users spend huge time on their smartphones. When it comes to dealing with business mail or searching for something online, people highly trust their smartphone. It is essential for all the businesses and companies to have a website which is mobile friendly. This increases the overall readability and reach of your business.

In fact, Google provides the website which is friendly on mobile devices. At the end of the day, the user wants to get all the information as per their convenience and of high quality.

A good website redesign will ensure that all the data remains intact and is also of excellent quality for the customers to explore and use.

6. Boost Responsiveness

As a business owner, you not only want the customer to visit and stay in your page, you also want them to make a purchase decision.

A mobile with great design is considered as friendly and has good responsiveness. When users spend the good amount of time on your website you can notice a drop in the overall bounce rate.

A website design is a perfect choice if you want to increase the overall sales and lead generation. Moreover, while redesigning the current website you can always examine and discard the old content.  

7. Increase Credibility

The hard reality is people highly judge a business via its website. A monotonous and old website is obviously a turn off for all the users. Redesigning your website gives people opportunity to trust your business.

A user-friendly website is necessary at the same time it is important for the business website to look attractive and appealing. There are many reliable Website Redesign Companies in Bangalore which can make the task super easy.

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How to get Google Image Search Traffic ?

Images can actually help in traffic generation but they are like the unsung heroes. Yes, you got it right; this article would speak about the Google Image Search which helps to get more audience to your website. Online content, at least a majority of them is a combination of text and images where text definitely gets attention but images are the ones that help in drawing the attention. You must now remember that images are also a type of content, a very important part of content marketing.

It’s really difficult to get the exact number or the stats of the amount of search traffic Google Image generates or accumulates. The big reason is that Google is not disclosing these statistics publicly. But there the experts did find out some relevant information and that is a huge number. These days, visual content gets ample importance because only a drab piece of text is not enough. This is the reason why Google Image Search came into existence, another successful brainchild. If you are interested to create a stronger brand name, hire an seo company in Bangalore.

Everything About Image Optimization

SEO has mainly overlooked image optimization but now it’s the best way to be ahead of your competitors and create a bigger brand name. The aim of image optimization includes three main things:

1. Opt for images that support the ranking of your page and the traffic

This simply means that the images must be relatable to the keywords that you choose for page ranking. For instance, you are optimizing for ‘gold necklace’ then you must include images of ‘gold necklace’ and also optimize the images of ‘gold necklace’ for the keyword. The search engine results are actually based on the technique of image optimization.

2. The next aim is to obtain a high ranking in Google Image Search

Google has an entire search engine for the ones looking for only images. So, you need to ensure that your pictures rank higher in Google Images Search engine. It is the best way to create brand awareness. You would also have queries about where the image landed from? Just beside the image, the information is shared for the audiences. The search result contains a hyperlink and you can click it to visit the website. It’s definitely a way to attract a larger number of visitors.

3. The images must be displayed properly on social media platforms and in PPC

You post a link to your content on any social media platform, you would want the images to appear great, reflecting the quality and therefore image optimization is of utmost importance.

The image optimization process explained

Add relevant keywords to your images – Image optimization firstly means linking them to the right keywords. You must name the image file according to the keyword. The keyword must be included in the alt attribute for optimization purpose. Add keyword in the caption and the title.

Image sizing and format essential for Google Image Search – Are you images correctly sized? In case your images are tiny, it won't enhance the value of your page. If the images are bigger than perfect, the loading time would increase. The perfect size depends on the width of the segment where the content is displayed without including sidebars. A Jpg format is a standard one that is used. For sophisticated images, use the GIF or PNG formats like marketing graphics or company logo.

Image metadata – There are 3 types of metadata: technical, descriptive and administrative. For optimizing images, use the descriptive metadata. You need to add an alt text, title info and caption.

Adding Image XML Sitemap – Create a sitemap for your images and you need to inform Google about it.  It’s easy, Go to Google Search console and click ‘Crawl’ located in the left-side sidebar. Choose ‘Sitemaps’ from the drop-down menu. Click on ‘Add sitemap’ to add the URL.

Tracking the Traffic with Analytics

Since July 2018, Google felt that a lot of webmasters did not understand the role of Google Images in generating site traffic. Google rolled out a new referrer URL that is specific to Google Images. This would show the last page that the user landed on and clicked to visit the webpage. This would give better SEO scope and you could get more traffic. You can track the Google Image Search Traffic even better using Google Analytics.

Conclusion

You cannot neglect image optimization or else you won’t get traffic from Google Images Search. You need an expert to manage all of these and that is why you need to find a reputed and experienced Digital Marketing Company in Bangalore. Image optimization is a part of Search engine optimization and it's gaining a lot of importance in recent times.

Are You Interested to Take Our Services: Nexevo Technologies

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SEO Strategy for Ranking and Sales

Best SEO Strategy for Ranking and Sales (Updated 2018)

Well, almost all the online website creators are struggling with getting their website ranked at number one on a search engine like Google. There are only a few websites that could be able to manage their top rankings on Google and are easily gaining profits from their customers. SEO services in Bangalore offer a variety of tips and their suggestions will surely help you in enhancing your sales and ranking on search engines. If you are also struggling to maintain your position as number one then you have to follow certain steps which are mentioned below:

1. Basic Understanding of SEO is Important

It is very important to understand the demands and perspectives from the other side i.e. the search engine. What if you enter a search keyword and Google offered several links but none of it is in your use then definitely you would not go back for searching your stuff all over again. In a similar way, Google wants you to submit the data online which your prospects desire to look for. If you are better than the rest of the people, your content would gain an upliftment. For this, you may search the best keywords and the most frequently asked questions.

2. Understand the Language of your Customers and Work Accordingly

You have to be mindful of the needs of your customer. For this, you may also take help of online & digital marketing company in Bangalore which can help you in gaining a better insight about the needs of the customer and then you may transform this knowledge in the form of quality rich content on your website. The use of language in a natural form is always considered to be advantageous for the customers. If you act as a resource for your customers, then surely you will gain reinforcement from Google. You can use the topmost SEO tools for searching keywords and other alternatives.

3. Resourceful Content is the Key

Content includes the written articles, chats, lists, videography, images, sounds, guides etc. you must always utilize the various types of contents to interact with your customers and try to understand their hurdles and should seek to provide answers to their queries. Draft your content wisely, perform thorough research by looking for the keywords most searched for. The content would be appreciated by Google only if the customers would entertain it. So, the demands of the customers should decide the niche of your content.

4. Listing Yourself is Crucial for Ranking and Sales

Your prospects and Google would be able to find you easily if you cite your website on local inventory, national and niche-based directories. It will expand your exposure to the business and lead to improvements in rankings. By assuring that your business profile is completed on Google and you must promote your business through this profile whenever you get a chance to do it. Google likes images and content that can keep the audience engaged.

5. Backlinking Enhances your Popularity

Why would anyone like to form a connection with you if no one links to your website? Backlinks are very important and they can commendably enhance your ranking especially if the respectful sites form a link with you. There is a direct correlation of the rankings on a search engine and formation of quality backlinks and the correlation is positive. You should keep an eye on the backlinks of your rivals and explore the further chances to form links with quality sites.

6. Keeping a Check on Your Progress Record

Evaluation of your input and performance on a regular interval will keep you updated with the SEO strategies and marketing tricks you are using. But make sure that the evaluation is purposeful as you should keep in mind certain specific goals for your business when you start analyzing your performance. You may use wireless carrier for exploring different options and other opportunities to enhance your sales and website rankings on Google.

Conclusion

The improvisation is a gradual procedure and the sooner you start, the better it will be. Make a plan for yourself and keep an SEO checklist with you so as to keep a track of your work and accomplishments.

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Who did it Impact After Google Algorithm?

August Update : Google algorithm update rolled out, Who was impacted by this update? And how to rectify it?

Did you just hear about the August update? On the first of August, a grand Google search algorithm update rolled out and it’s named the Medic Core Update. According to Google, it’s a global, broad and core algorithm update which is based on a lot of analysis and there is ample focus on health and wellness vertical sites. But, again many other sites have been affected due to this update. Google stated that you cannot fix your website at any cost, therefore simply focus on creating a great experience, offer refined content and make the site more useful. The name of the update itself echoes that it’s mainly for the medical space.

Purpose of This Update

The Google Update on 1st August 2018 was a big hit and Google showed the ability to determine the E-A-T for a site. E-A-T stands for Expertise, Authoritativeness, and Trust. Google is mainly tried to filter those websites that are trustworthy for the audiences.

The ones impacted from the August update

August is healthy, August is nice but for some, it was not a great month. As it’s a global kind of update, websites belonging to every type and niche has been affected. Do you know what YMYL is? It’s Your Money Your Life and the pages here aim at life events and money. According to the guidelines of Google raters, they are defined as:

Pages that ask for personal information which have chances of being used for identity theft.

Pages used for different monetary transactions or pages that lets you purchase something online.  

Pages offering health and medical information.

Pages that render advice on important life decisions like home, parenting etc.

Pages that offer financial or legal advice and deal with life issues or your future happiness.

So, the majority of these sites either saw profit by a few points or suffered loss of few points. Mainly finance and health pages have been affected but the list extends to educational, e-commerce and also automotive websites. After an update is rolled out, it takes a couple of weeks to get a hit about the result. SEO experts have observed that the YMYL sites have definitely been affected but a lot of sites under niches nutrition, diet and medical device are heavily affected.

What to do if you are affected?

In case you are an affected YMYL site owner, you can do these things:

Display all the E-A-T (Expertise, Authoritativeness, and Trust) – Design an ‘About Us’ page that contains various reasons why your business is the most authoritative. You can mention the awards and accolades won, rich experience, recognition from the press and more. The aim is to impress the audiences and Google using relevant and authentic information.

Display the author – Each and every article in your website must have a listed author. The listing must again link to author bio that speaks about their skill, trustworthiness, and reliability.

Uplift the reputation of your business – This can be done by getting press coverage but again Google can highly identify parts of the websites written by paid journalists versus staff journalists who are really uncovering the reports. Another way to improve the reputation is to foster user reviews across the internet, increase the testimonials and more. You can always get in touch with a website development companies in Bangalore that can help you in reputation management.

Confirm that you are selling the best products – You cannot afford to sell a product that is spammy, sketchy or even harmful. If you do so, there would be so much negativity and ranking drops. In most of the niches, there is heavy competition and bad reviews can completely shut the doors of your online business. You must address the issue related to any real user leaving a negative review.

Build product credibility – In case you are selling a product related to health, medical device or diet, make sure there is ample information on the internet about the product. Improve the product credibility and reliability by promoting reviews and generating discussions. Focus on creating a marvelous product so that people can’t stop praising it.

Final words

According to the experts, this Google algorithm update has affected the local results and the organic search results as well. The YMYL sites have been affected but it’s actually broader. Expert Barry Schwartz who coined the name Medic for the update says that a huge number of websites belonging to the medical niche has been affected but this update does not go outside the niche.

@page { margin: 2cm } p { margin-bottom: 0.25cm; direction: ltr; color: #00000a; line-height: 120%; text-align: left; orphans: 2; widows: 2 } p.western { font-family: "Liberation Serif", serif; font-size: 12pt; so-language: en-IN } p.cjk { font-family: "Noto Sans CJK SC Regular"; font-size: 12pt; so-language: zh-CN } p.ctl { font-family: "FreeSans"; font-size: 12pt; so-language: hi-IN } a:link { so-language: zxx }

If you are running an online business, you cannot handle everything in-house. Hire the services of an expert website development company in Bangalore so that you get the best solution.

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How to create the best design

How to create the best design for smartphone users?

One should be aware of the technicalities related to hardware and software of the smartphones before attempting to go for designing of smartphones. According to website design and development company in Bangalore, the experiences of the users are directly influenced by the offers provided by the designing. Greater the knowledge you have regarding the device, the larger will be your ability to use various different features present in our device with much ease and fun.

Smartphones have earned a commendable importance being the most famous device with internet access in no time. This has offered bigger job opportunities to jobless people who can earn by developing mobile apps and websites etc.

Let us look at some of the best features for designing a smartphone which are mentioned below:

1.    The software development

It is usually done with the help of two types of operating systems i.e. Android and iOS. The Android has been considered as the topmost used operating system for smartphone and it has been becoming better for years. On the other hand, the iOS is surely for the Apple iPhones users, therefore, it is more expensive to use.

2.    Hardware development

The functioning of a smartphone resembles much like that of a computer but in a shorter form. The smartphone is composed of the similar parts as that of computers like memory and various processors. The smartphone has certain specific systems of hardware which cannot be found in computers. Let us look at some hardware components which a designer must always consider while designing a smartphone which is as follows:

Touchscreens

While framing a design for touch screens, two important things must be kept in mind. Firstly, the touching sensitivity which is essential for resistance to harmful environmental conditions and also is responsive to touch. The screen also determines the thickness of the phone. Secondly, the resolution quality seems to be an important feature which is linked to the consumption of power.

GPS (Global positioning system)

Almost all the smartphones, except exceptionally lower budget phones, comprise chipsets of GPS which provides the information regarding the location of the smartphones but the accuracy might vary. Therefore, designers have to look for the location providing services for some items.

Accelerometer

It is not a compulsory feature of all the smartphones. Its major function is to access the movement speed of the mobile phone and account for the direction of the movement of the smartphone. You are well aware of this feature if you have downloaded a health-related application in which the function of a pedometer is very common.

Camera

The o-board cameras are the most commonly present feature in all the smartphones available in the market. The quality of the camera may vary within different smartphones according to the budget range of the customer. The camera quality can be accessed on the basis of two components- resolution and availability.

Heart rate monitor function

Those designers who are putting more focus on health applications for smartphones are recommended to design a heart rate monitoring function in the smartphone.

Fingerprint sensing

The fingerprint scanning option is the most prevalent features of the upcoming smartphones nowadays. The technological advancements have led to the discovery of recognizing the user by fingerprints. It is very much appreciated by the users.

The icons formation

The designing of icons should be done in such a way so as to avoid the complicated symbols and labeling of the icons must be easy for the understanding purpose of the user and also, the size of the icon should be taken into consideration as the extra small icons are inconvenient to use. You can hire the Mobile Apps Development in Bangalore for designing the mobile apps and websites.

Conclusion

We should always keep in mind all the age groups of the population while designing a smartphone because the elders face more difficulties while operating a complicated smartphone and the features should be designed in such a way that the smartphone must actually be purposeful for them. The best designer is the one who keeps in mind both the physical as well as psychological characteristics of the users in mind while creating a smartphone.

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7 Ways to Improve Your ROI

7 Ways to Improve Your ROI with Seasonal Web Pages

The main advantage of seasonal web pages is that it has a high potentiality to get high Return of Investment (ROI). So if effective strategy is implemented then there is a great chance that you receive higher profit than what you could have gained from other web pages. The main objective of Google search engine is to make useful content available to the public. As such it is very important that you make your web page as effective and useful as possible. That is the reason it is always advisable to approach the best web design & development companies in Bangalore as they know all the tactics to make you seasonal web page a success.

The following are some effective strategies which almost all SEO Company in Bangalore applies while making a seasonal web pages so that the ROI of the company can be improved:

1. Making Content with Multiple Goals:

While creating the content for the seasonal web page it is necessary that you aim to make the content in such a way that it would be used for various purposes. You should not only target to improve your brand relationship but should also aim to attract new traffic to your website as well as you should also use it as a conduit that will help you to earn more and more conversions from your existing visitors.

2. Stick to the Main Topic:

While making the seasonal web page it is every essential to concentrate on the main topic. It is true that more content on the web page gives the reader more opportunity to know more about you company but if the content is not valuable to the reader then the effort of putting more content will not only go waste but can also do harm than good.

3. Focusing on Evergreen Content:

While developing seasonal web page it is important that you concentrate on the evergreen content rather than focusing on that type of content that are subject to change as evergreen content has a high chance of paying off consistently over a longer period of time.

4. Exploiting the Opportunities for Free Distribution:

It is very essential to distribute your content to all free social media platform such as Facebook, Twitter, etc. his will help in boosting the piece of content that you create.

5. Reusing the Content:

It is essential that the content once created should not be doomed to become stagnant for the life time. You should try to revisit the previously created content and there is no harm in reinventing or reusing some of the piece of the content that you have created in the past. This will help you to create the content in easier way as well as in a very short period of time. This will, thus, plays a great role in getting higher Rate of Investment (ROI).

6. Letting User to Create Content for You:

It is also very essential to permit the user to make create content for you. You may be surprised to know that by creating a user-driven forum you can permit all the users who visit your web page to create, submit as well as answer user’s question or even sponsoring the content on the social media. This will help you to get some new and useful content at a lower cost. You can organize those contents that are given by the user and process the information and apply it in the content of your website. Thus, it will help you create the content in the most cost-effective way.

7. Making Content at a Cost Effective Rate:

You should make content of your seasonal web page with a specialist content writer. Because the success of your seasonal web page will actually depend on the quality of the content. But at the same time you should not try to make content for the lowest possible expenditure. So, what you can do is that rather than going for a cheap content writer you can provide some assistance to the content writer so that their efforts are minimized and they can complete their work in a short period of time.

More Tags: Website designing company in Bangalore | Website development services company in Bangalore | Website Design Companies in Bangalore | Website Development Companies in Bangalore

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How to Boost Your Revenue

Search engine optimization is a dynamic technique. Today’s search engine implement smart algorithms so is the importance of content in the digital marketing. The website requires human touch along with the optimization techniques implemented with different digital marketing tools to generate more revenue. The current article is all about how to use content campaigns along with SEO to boost revenue from the website.

A business owner can generate their revenue from the website only when the potential traffic diverted to the website is converted into a customer or client. Both content marketing campaigns and SEO go hand in hand in boosting the revenue generation from the website, the ways to make it possible are discussed further.

Content Campaigns to Boost Revenue:

Content marketing educates the customer about the products and services offered by the business even before they reach the salesperson to know some vital information. With the content marketing campaigns run by best digital marketing company in Bangalore, the buyer journey of making a purchase decision is complete even before they reach the salesperson.  However, you should have a proper content marketing plan in place before you proceed with a content marketing strategy which needs you to have a clear understanding of your business goals and target audience. Just parking the good content on the website will not help you generate the revenue. It is fact that good content on the website will help you improve SEO but not generate the desired revenue. You should make content distribution a part of your marketing strategy. Distribute the content across different platforms and make it finable by the target audience. Audience perceives the content as value when you can embrace that idea, you can generate good revenue through content campaigns.

Make sure you drive the traffic through content marketing campaigns to a custom landing page rather than a regular webpage. The more relevant page traffic is diverted to more are chances of increasing your revenue through content marketing.  If you are assured about generating compelling that could motivate the audience, including a call of action button that tells them what to do when they want to find more.  Once you get the contact information of the target audience, pass it through the sales funnel to use the content further to motivate the customers to take the purchase decisions and promotions.

SEO can  help in Generating Revenue:

SEO is all about increasing your search engine rankings and gaining the attention of the potential customers. With competition getting tough, you should make an efforts to implement an SEO strategy that won’t obsolete quickly.   With the changing dynamics impacting SERPs,  it is important to adjust SEO strategy 2018 by identifying the trends that can be leveraged. Your SEO strategy should be focused on answering the relevant question rather than proving lengthy content targeting keyword. You should make sure to implement traditional SEO campaigns like local SEO to capture revenue in the local market before you turn global.  Gaining top ranking in the organic results for the global competition is a time killing the process and a tough game for the start-up company.  You can implement SEO strategies like SEO services company in Bangalore helps to stay on the top of the search results in no time even for the global competition. These paid SEO strategies help you gain the attention of the potential customers in no time. Your content marketing campaigns that are part of SEO should be built around uncovering the user intent rather than the generic content that is promoted targeting the keywords. Things in the online world are bound to rapid changes. You should focus on building a small iterative process rather than big time-consuming ones. This strategy would help you make the effective measure whenever possible changes are to be made.

However few self-answered questions will help you understand if your SEO strategy is working right.  You should measure if your SEO strategy is generating quality leads and Is there a rise in the number of conversion with the changes made in the SEO strategy.  It is also more important to ensure that your SEO  strategy is cost-effective because your ROI on the digital marketing efforts needs to satisfy.          

Tags: Nexevo Technologies | Digital marketing company in Bangalore | SEO services companies in Bangalore | Digital marketing companies in Bangalore

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How to Choose a Good Linking Partner

What is linking?

Linking that means one website is referring to your one particular webpage. This is different from outgoing link from your website. Inbound is also the linking strategy where you can internally link your own web pages and that will help you to rank freely.

When any digital marketing company conducts a survey to the linking team they ask, “What are the challenges they are facing? Their answers are always about finding the recourses.

Recourses that means they are finding new ways to get the link or finding a new website to get the link.

When you start building links, it is not necessary that you will find the website in top 10 in SERP, but it also can happen that you find five sites in top 20 SERP (search engine result page) results.

When you are doing these things on your own it is very tough to keep the hopes alive. Here I am giving you some useful tips for a good linking partner;

The client can give you ideas:

We have seen very few clients who do not know their potential keywords. According to the SEO services company in Bangalore, we use their website information to get the primary keyword related to the business.

When you do research regarding any activity or on any project, make sure you have everything noted. You can provide pre SEO questioners to the client, in that document you can cover all your questions that you would like to ask as an example

Is there any keyword that does not seem to be converted?

Is there any keyword that you did not mention in the content?

Is there any keyword that you feel are valuable for your business?

Whatever your primary keywords are you can try to improvise it and use the variations too. That will help to rank the website on the primary keyword if you are using the variations in the content.

Copy Your Competitors

It is not like that, you have to take the same link what your competitor took, nor do you need some kind of content.

When you are doing an audit of the competitors, you can see where they are taking the high-quality backlink and you can try to take the link from there.

While doing the audit of the competitor if you find the website, which related to the content you also, can try to publish your content or article there.

You can use the tools like AHREF or Semrush to audit your competitor’s backlinks that will give you the insight and you can do high-quality marketing.

Content Marketing

For us, content marketing is the best way to get the genuine backlinks from your content. You can use the Guest post or a Web 2.0 activity to get the high-quality backlink for your website. You also can use the link exchange technique to get the high-quality backlinks.

Content marketing can be very much helpful if you have genuine content and user helpful content. It will help you to get the quality backlink from the high authority website.

Relationship Building

With the good link building, you can also increase the contacts for your business or you can make your network strong. You can start using social media platforms to learn and understand the linking techniques.

You can use blog comment, forums, and other platforms to start the conversation regarding your concern. By doing this you will get the new update and news.

Use Blogging Platform

According to the digital marketing company in Bangalore they said; you are not supposed to make one blog post for only the linking prospect, by doing these you are wasting your time and it will not be going to benefit you much.

If you want to keep your blog alive then you have to keep it updated from time to time. This thing will help you to increase the traffic, you can get more relevant users to your website, and it will give you quality traffic.

In short, these are some linking strategies that you can use and try to earn some quality backlink.

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Guide to Increase your Conversions

The Ultimate Guide to Increase your Conversions with Dynamic Content

New technologies are now aiming to customize the online experiences of the customers keep in mind their preferences and requirements. This is now shaping the digital marketing arena recently, experiences related to individual viewing are so important now. Most of the time, terms like recommendations and customization are linked to these techniques. Basically, the science is about altering and displaying dynamic content, related to user signals. Dynamic content gives better conversion as it makes customer experience intuitive and relevant. Majority techniques function by taking off lots of useless information made available to the visitors. Users can become more logical in their discovery process.

You must also note all technologies and tools mentioned do not need advanced data analytics functionalities. Generally, they need a structured and well-maintained customer database. This is the reason why dynamic contents are most of the time:

Are extensions, basic parts or even plugins of a CRM

Connected to a CRM via API

Assemble different databases which can be integrated with a CRM or even not connected to. These databases collect user data automatically

How to increase your conversions with dynamic content

Here are the 5 best ways to do so:

Web Designing Bangalore1. Personal recommendations that are data driven

In all these years, recommendation engines attained much priority, mainly Netflix, Amazon and other big houses that craft personalized content. You must know that recently Netflix took an estimate of their recommendation system and it’s worth a  $1 billion every year. The ‘recommendation box’ from Amazon is also superb as they take users through buyer’s journey seamlessly. Basically, recommendation systems are not only used in E-commerce but also travel websites, content portals and dating sites.  The thumb rule is if a website features and also sells any particular thing in abundance, the business can prosper from utilizing a recommendation system. These engines are the mastermind behind the dynamic content. SaaS solutions are coming up so that businesses can earn more profits from recommendation systems. There are 3 kinds of tools that rely on the heaviness of resource and depth of integration and the expenses:

E-commerce plug-ins and add-onsWeb Designing Bangalore

Customer Integrated Systems

Self Service Systems

2. Better website search with dynamic content

Search is now a very important element of navigation and the kind of website search can have an effect on the conversion rates. Dynamic content is a good choice; it has the power to optimize your site search so that you gain more conversions.

3. Dynamic banners

Are you feeling low because a user has left your website? You have put in so much effort and time to optimize user journey so why would you quit? Dynamic banner ads are the border of dynamic content, mainly used to keep up the steadiness of experience also after a visitor leaves a website. These basically come with retargeting, a fine alternative to static banners and clumsy text. These ads are not displayed on the website but mainly in other offsite channels. It’s a great way to boost conversions.

4. Call-to-actions that are dynamic

The call to action button plays a very crucial role in any online business; it establishes a direct connection between the business and the customers. Customer relations with CTA forms allow subscriptions, conversions, form submissions and more. It's basically about user actions that are measurable and valuable, it contributes to sales activities. Dynamic CTAs restructure user journey right from primary interaction to conversion.

5. Witty pop-ups

The intelligent pop-ups show up dynamic content on the basis of more number of ad-hoc signals like the time spent on a specific page. A properly timed subscription form, a discount offer or a small reminder about the items lying in the cart can save conversions. This is about reacting at the right time. There are conditions relying on which these pop-ups can have dynamic content, like referral source, geo-location and different levels of engagement.  

Conclusion

There are more tools that help to utilize dynamic content for boosting conversions by designing an instinctive and meaningful UX. Al you need is to hire a premium web designing company in Bangalore. This piece is a must read for all marketing experts who wish to utilize dynamic content or improve their current practice. The abundance of customized technologies and dynamic content are two best and the most exciting features of online marketing. So, start investing in dynamic solutions with Nexevo Technologies.  

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Organic SEO Case Study

Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.