wedesign-project-blog - Tumblr blog

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

2 in 1 flyers and business cards: 

Recto - Verso of samples for clients more interested in: 

 dress 

 cake

 Stationery

Recto - Company’s logo

Verso - Logo, name, contact details. 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

2 in 1 flyers and business cards:

Recto - Verso of sample for potential clients interested in 2 or all 3 products:

dress cake Stationery

BUSINESS CARDS:  Recto - Company’s logo Verso - Logo, name, contact details.

Paper - thick (solid enough to be a business card) 

          - Matt but with glitter effect (same style then the brand guidelines)

          - white (working well with contrast, making the photos stand out more and a way of drag audience eyes on the images, wow effect as well as showing them straightaway the products that the company makes)

           - DRESS - CAKE - STATIONARY ( text and the bottom : making  things even clearer so that the audience get it in few seconds only).  

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Website Layouts

Mock up on electronic device screens ( computer, tablet and phone).

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Website Layouts

These are the final pages (Home, about, gallery, contact), with:

- All the informations and images edited link to the colour palette, 

- Buttons for a easy and smooth navigation for the audience

- Keep a bit of intrigue/ suspense, by not showing too much - Way of increasing the audience attention and encourage their will to know a bit more and go deeper in the website! 

Ask feebdacks: 

-”specialist” - “specialized in”

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Website - ABOUT & GALLERY 

Thinking of the best way to make the website easy to navigate for the audience and easy to understand for the clients. 

- Homepage

- About 

- Products ( About + Products together ?! )

- Gallery 

- Contact (last ) 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Website - Contact page 

Tried out few different layouts but keeping the same simple style, colour palette and elements: 

- Message box

- Logo/ name

- Contact details (phone, email, website, address)

- Social media (instagram, twitter, Facebook) 

 Need to arrange few details on the last one - but I will use this layout (simple, clear, delicate).

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Website Home page 

Working on the website layouts.. Here are some examples of layouts that I have tried for the homepage. 

- need the audience to know in few seconds what it is about so the logo needs to be quite big/ and navigate easily! 

Chosen the last one.

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

FINAL LOGO 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Logo - Final Choices 

Still hesitating between these 2 similar logos. 

TOP LOGO:  

small triangle (3 points - the idea that the company have 3 services)

- minimalist (going well with the brand ideas and spirit but people don't really get it what it is without explanations ).

BOTTOM LOGO:  

Diamond ( elegant but too obvious- wedding, so diamond)

                   I prefer the simplicity and minimalist style of the first one. I have also ask 15 friends and the big majority of them prefer the one with the triangle. 

Feedbacks: more original/ modern, elegant and simple. 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Stationary section - stage 3 

Trying to keep the same minimalist style and elements then the previous stages but add other elements and pieces of cards. 

Need to apply invitation design on the blank pages in order to give the audience/ clients, an example of at least 1 invitation design (just like they have with the dress and the cake). 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Cake Section - Stage 3 (final cake) 

Decorated 2 white dummy cake in order to take photos for the website and leaflets. 

Will also be able to display the cake at the degree show- creating the ‘wedding atmosphere’ with some flowers and champagne glasses around. 

LIMITS : Tried to recovered the cakes with acrylic - Icing/ Frosting effect, but it is not thick enough and you can see the polystyrene texture. Need to hide that texture on photoshop on few photos. 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Dress section- Stage 1 

Not relevant -  going to use any of them!

It is meant to represent the starting point of the making process of the wedding dress and you are definitely not using black or dark thread for that! 

--------------> Going to use photos of fabric from the national wedding show for that section instead of those ones. 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Stationary section - Stage 1 

Photos of small stationary elements - starting point (pencil, eraser and sharpener). 

- Playing with black/white contrasts

- Minimalist composition 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Photos taken in the garden - Dress Section

Photos taken for the “dress section” of the website and to be use in promotional materials - look book. 

Here is a small selection of the photo shoot (Taken in the house and the garden, using the tripod to get the best quality possible). I have edit them on photoshop, playing with the colours, increasing the contrasts etc. Really like the Black and white ones! 

Specials thanks to Lilly Pipe, such a great model! 

And Bryony Freeman, who made that beautiful dress for her textile course last year! 

[wedesign-project-blog]

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Fake cake!! (paper)

I made a fake cake (3 layers), out of thick white paper in order to decorate and take pictures of it without spending ages in the kitchen and all my money in ingredients! 

[wedesign-project-blog]

Copyright © 2016 by Edith d’Arifat

Cake section photographs

Some more photos after cooking the meringues for 1 hour! 

Tried different combination of backgrounds and decorative elements (bought at the Range). 

Increase the contrast on photoshop but I will need to adjust the colours with the colour palette when I will have the final selection of all the photos that I will be using for the website homepage.