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7 Tips for Successful Content Marketing on WhatsApp Business

Marketers all over the world have caught on to the popularity of messenger communication today. Messaging applications like WhatsApp have gradually emerged as leading channels for content marketing.

The days of using e-mail marketing and traditional advertisement formats to circulate content are long gone.

The thing with messaging apps like WhatsApp is that in essence, they are a personal messaging platform. They do not really have very evolved business versions like Facebook and Instagram.

Therefore, using content marketing on WhatsApp is not as straightforward as you might think. It will require you to think outside the box.

In this article, we will discuss some ways in which you can optimize messaging apps like WhatsApp for great content marketing.

DESIGNING A CONTENT STRATEGY FOR WHATSAPP

Any seasoned marketer should know that when marketing content across different communication channels, it rarely makes sense to have one type of content strategy across all channels.

For best results, you need to develop a content marketing plan that works specifically for WhatsApp.

Here are some questions you may want to ask before you decide on a WhatsApp marketing approach:

Who is this content for? What is my target audience? What do I want to achieve? How can I create more value for my customers with WhatsApp? Is my content suitable for WhatsApp? Can content be sent, received, and opened with minimal effort? Will the content be shared? Can it go viral?

In other words, each company should develop its own content strategy by taking a closer look at its KPIs and tailoring WhatsApp communications to its target audience.

7 TIPS FOR SUCCESSFUL CONTENT MARKETING ON WHATSAPP

1. PAY ATTENTION TO THE TIMING OF YOUR CONTENT

Your message should reach your audience when they are most likely to respond. The most compelling content can have a less than desirable effect if it's not synced properly.

Hence, you need to carefully consider when to send your message.

Find out when the frequency of clicks and openings your target audience is usually higher.

2. DO NOT SPAM

This is the hard part. You can start by sending a few messages.

Driven by a positive response, you may soon discover that you are sending more messages more often and eventually spamming your recipients.

Or you can send multiple messages from time to time. With so many brands targeting customers on WhatsApp, recipients won't recognize you at all.

So he was asked: How many messages were too many or too few?

Finding the right balance can be a challenge.

This is where it helps to see what other players in the industry are doing and how it works for them.

3. KEEP IN MIND THE DAYS FOR DIFFERENT CONTENT

The day of the week is also an important factor to consider when sharing content with your audience.

Messages announcing a discount or offer may not be as effective on Mondays as on weekends, when potential customers are more likely to shop.

At the same time, news reports posted on WhatsApp could find more readers on Monday mornings as people prepare to go out and work during the week.

4.FIND THE RIGHT TONE TO USE WITH YOUR CUSTOMER

This was also one of the teething problems that came with marketing through WhatsApp. Think about how you want to talk to your customer.

Do you want the tone to be formal and almost email-like?

However, over time it has been found that a friendly, informal tone is more suitable than messaging platforms like WhatsApp.

It goes without saying that while an informal tone is recommended, an informal tone is by no means unprofessional.

You can also use multiple emoticons.

Again, use your judgment and don't overdo it.

5. UTILIZE THE POWER OF MULTIMEDIA

WhatsApp supports many types of multimedia - photos, animations, GIFs, videos, audios, works! Keep your content interesting.

Get creative with all of these options available to create engaging content that will engage your audience and even get them to share.

For example, videos and photos can provoke a much more emotional response from the recipient than simple text that includes a few facts.

6. EXPLORE WHATSAPP MARKETING TOOLS

The growing popularity of WhatsApp marketing has also seen WhatsApp marketing software and tools gradually emerge.

You can use it for more efficient WhatsApp marketing.

For example, the WhatsApp bulk sender tool allows you to send personalized messages to many people at the same time.

Instead of sending impersonal messages to a large number of people, such a tool allows you to send messages to many people at the same time with one click and forward them under their respective names.

7. KEEP YOUR TEXT SHORT AND SIMPLE

The length of your message is also very important.

No one wants to read an endless message together at first glance and look for details that might draw them from a sea of ​​words. Keep your message short, but also informative enough.

In your quest for quick text communication, you may find that you are leaving out important details that may be of importance to customers.

Again, you should try to strike a balance between text that may be too short or too long to determine the appropriate length of the message - something short and effective.