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Some fun marketing collateral and branding work I knocked out for a satellite location of Simply Power Yoga. Working off the two-color palette and logo from the master brand, and some draft copy, I created a few assets that work well to connect the logo and brand. The reverse logo treatment and design theme let this brand stand apart from it’s parent location. 

Role: layout and design, color research, photo editing, copy writing

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Role: brand identity

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Role: creative direction, brand identity, layout and design, copywriting, image sourcing  

[whitakercreative]

The Best Case Online project is an enterprise legacy software overhaul. A transition from 25 years as a market-leading desktop software to the market-leading web-based software.

After spending 5 years on the marketing/branding end of the product, I jumped over to the product team as a UX designer and lead UI designer. My responsibilities include the full gamut of the product design lifecycle:

Initial requirements discovery, leading customer discussion groups, developing user flows, sketching/wireframing w/ reviews, mid-fidelity mockups w/ reviews, internal and external usability testing, design system creation, brand guidelines, hi-fidelity prototyping with full interactivity, as well as writing feature requirements for development and QA handover.

View Hi-Fidelity Prototype 

Role: UX research and design, UI and visual design

[whitakercreative]

I was creative lead for all CINgroup brand websites. This is the newly redesigned BestCase.com site. We turned around a complete 50+ page website overhaul in less than 6 months. From user research, setting requirements,  wireframing, prototyping, user testing, visual design, and development. 

Role: creative direction, user research, UI and visual design, graphics conception/creation, image sourcing, headline copy

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A few pages of the design system created for Best Case Online. 

Role: lead UI and visual design, co-copywriting

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Freelance UX/UI project for a clinical trials start-up.

Role: UX/UI, visual design, brand identity 

[whitakercreative]

I was creative lead for all CINgroup brand websites. This is the CIN Legal site.

Role: creative direction, UI and visual design, graphics, image sourcing, headline copy

[whitakercreative]

We launched a new bi-annual magazine for CINgroup called, Scenarios. This customer publication highlights new product features and updates, trade show recaps, and more. An email campaign was created to promote the release.

Role: creative direction, design, graphics, image sourcing, headline copy

[whitakercreative]

The 2017 NACBA tradeshow at Disney, Orlando was my last project on the marketing team before dipping my toes in the world of UX/UI as a product designer. A highlight of this show for me came from two ideas using the same booth space. During the day, we set up a think tank where we were able to share new product ideas and prototypes with users while gaining insightful feedback. During the evening, we flipped the backdrop and used the space as a “red carpet” style photo-op for guests. Both were very well received and of course, tons of fun conceiving and designing. 

Role: creative concept, art direction, booth design, promotional gift design, marketing collateral design, headline/tagline/copy creation 

[whitakercreative]

This was a redesign of CIN Legal's flagship product, the Bankruptcy Credit Report. The goal was to create a user-friendly interface that makes the information easier to search and digest for the attorney and client. A marketing campaign including video, email series, landing page, and sales slick were created to promote the launch.

Role: creative direction, report design, landing page and slick sheet design, headline copy

[whitakercreative]

This was a redesign of the Best Case product brochure folder. The existing folder was 8.5"x11" with a multi-page insert saddle stitched to the folder. The cost for the previous version was around $8/ea. This updated 6"x9" folder incorporates a fresh, streamlined tri-fold design with rubber hub on the inside center panel for demo CD attachment. New cost: $1.43/ea. 

Role: project concept, creative direction, design, image sourcing

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The CIN Legal Invoice was in serious need of updating. I gave it an overhaul for an easily digestible, user-friendly design. An environmentally conscious decision was made to only mail hard copy invoices upon request and move forward with providing an electronic version. I designed a buck slip to accompany the initial hard copy invoice to inform customers of the new change. 

Role: creative direction, design, copywriting

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I developed a comprehensive 20+ page Brand Standards manual for CINgroup. This project was a long time coming as we dealt with M&A’s over the past few years. These Branding guidelines are the end result of 4 years of company growth and unity.

Role: project concept, creative direction, design, guidelines/copywriting

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This was the booth I designed for the annual NACBA Conference in Amelia Island, FL. We were launching CINcompass.com at the time so I came up with the “brighter future” theme and incorporated the sunglasses as promos to tie in the event location with our product launch.  

Role: creative direction, booth design and setup, marketing collateral, signage, promotional gifts 

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This is the CINgroup booth from the 2016 NACBA Conference in San Francisco.  The booth design called for an “easy” build with quick pop-up backdrops and monitor stands, sans-stools, etc. The rockstar theme was tied together with a promotional video, t-shirts, and various rock n’ roll buttons.

Role: creative direction, booth design and setup, promotional gifts, marketing collateral

[whitakercreative]

I was creative lead for all CINgroup brand websites. This is the CINcompass site.

Role: creative direction, UI and visual design, graphics, image sourcing, headline copy