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White Bunnie Digital Solution

White Bunnie Digital Marketing is a full-service digital marketing agency. We offer online solutions for all your digital channels. Get a free consultation today!

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Understanding and Fixing Core Web Vitals for SEO Results

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. They’re a subset of characteristics that go into Google’s “page experience” score. Essentially, CWVs are how Google evaluates your page’s overall user experience.

The Core Web Vitals now have an impact on SEO as part of the page experience signals. These three Core Web Vitals are indicators of a page’s load time, visual stability, and interaction. If you are trying to understand how to solve core web vitals and optimize fcp, here is how to get started.

How Do Core Web Vitals Affect Your SEO?

Good Core Web Vitals reflects far more than SEO. It’s all about improving the user experience, which is something that every website owner should strive for. The user experience on a page will be a mix of variables that Google considers relevant, including:

Mobile-friendliness

Safe browsing: the amount of malware present

HTTP

Interstitial pop-ups

Page speed

URL structure

Page layout

Overall site architecture

These factors help Google analyse your user experience in order to rank your experience score.

It’s crucial to note that a high page experience score won’t automatically propel you to the top of Google’s search results. In fact, Google quickly clarified that page experience is one of several (about 200) characteristics that they consider when ranking websites in search.

As predicted, high-quality content reigns supreme. Core Web Vitals elevate the value of overall user experience as a ranking criterion.

As a result, optimizing for the Core Web Vitals can make a major difference if you’re trying to rank in a space where information quality is generally the same. Just keep in mind that nothing can take the place of great content on your website.

Why Are Core Web Vitals Important?

Why is Google Core Web Vitals important? Because they assist web designers in providing an excellent user experience. As a result, users are:

Happier

More inclined to return

Likely to consume your content

More likely to tell others about your website.

Content with you have to offer

Users will be hesitant to return if pages are slow, unstable, or packed with popups.

Google Core Web Vitals are observable SEO performance metrics that show you how visitors interact with your site. They provide you with particular, measurable data points that you may use to improve your website’s overall user experience. Users are more inclined to return if they had a positive experience.

Things You Should Know Before Doing a Core Web Vitals Check

Google has altered and clarified a few things from the initial announcement in May 2020. Some things you should know before getting started with core web vitals are:

As of September 2021, the page experience upgrade is complete.

For the time being, the page experience ranking signal only applies to mobile Search.

Google’s page experience signals include only the Core Web Vitals.

To gain a ranking increase, you don’t have to meet the “good” criterion for all Core Web Vitals indicators.

To assess whether a page passes the Core Web Vitals test, Google simply looks at field data.

The new measures are still being tested and improved by Google.

Google continues to offer updates on the Core Web Vitals, so stay tuned for additional information in the coming months.

How to Fix Core Web Vitals

Largest Contentful Paint (LCP)

LCP is the time it takes for a page to load from the perspective of a real user. In other words, it’s the time it takes from when you click a link to when you view the majority of the content on your screen.

How to Fix LCP Issues:

Remove any unnecessary third-party code: each third-party script slows a page by 34 milliseconds.

Upgrade your web hosting service: Overall, better hosting equals faster load times (including LCP).

Set up lazy loading: Lazy loading prevents images from loading until the user scrolls down the page. As a result, you’ll be able to attain LCP far more quickly.

Remove big page elements: Google Page Speed Insights can tell you whether an element on your page is slowing down the LCP.

Minify your CSS: Bulky CSS can cause LCP times to be greatly delayed.

First Input Delay (FID)

FID tracks how long something takes to happen on a page. It is essentially a speed score, however, it goes a step further and calculates the time it takes for people to complete a task on your page.

Examples of interactions include:

Choosing options from a menu

FIlling out forms

Clicking on links

Opening up new pages

Here are Some Suggestions for Raising Your Site’s FID Scores:

JavaScript should be minimized (or deferred) because it’s nearly difficult for visitors to engage with a page while the browser is loading JS.

Remove any third-party scripts that aren’t absolutely necessary: Third-party scripts (such as Google Analytics, heatmaps, and so on) can have a negative impact on FID, just as they might with FCP.

Make use of your browser’s cache: This speeds up the loading of content on your page.

Cumulative Layout Shift (CLS)

CLS (Cumulative Layout Shift) is a metric that measures how steady a website is as it loads (also known as “visual stability”). To put it another way, if the items on your page move about while the page loads, you have a high CLS. Which is a bad thing.

How to Fix CLS Issues:

For any media, use the set size attribute dimensions to give it a fixed size.

Make sure the ad pieces have a designated area.

Add new UI elements under the fold.

To know more information please contact here:-https://whitebunnie.com/core-web-vitals-seo-results/

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White Bunnie Digital Solution

White Bunnie Digital Marketing is a full-service digital marketing agency. We offer online solutions for all your digital channels. Get a free consultation today!

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White Bunnie Digital Solution

White Bunnie Digital Marketing is a full-service digital marketing agency. We offer online solutions for all your digital channels. Get a free consultation today!

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5 KPIs to Track Your SEO Performance & Drive Better Results

A key performance indicator (KPI) is a metric that is used to track and measure your progress towards a certain objective. Business KPIs for SEO can vary by department and can be used to compare a company’s long-term performance to its own goals and industry benchmarks.

Companies mindlessly embrace industry-recognized KPIs and then wonder why those KPIs don’t fit their business or provide any beneficial results. Information that is succinct, precise, and relevant is much more likely to be absorbed by your audience.

KPIs are a form of communication, which is one of the most crucial but frequently overlooked components of them.

You cannot have SEO success without using the right KPIs for your company. If you are new to the world of key performance indicators or are looking for the best KPIs for SEO, here is what you need to know to do it right.

What is KPI Reporting?

A KPI report is a virtual panel that you can use to track your metrics and see how your team is doing in comparison to the goals. Based on the details you want to exhibit and the needs of your team, you can display your report using charts, visuals, and tables.

As a company, you’ll almost certainly receive data on a daily basis that may or may not be related to your KPIs. Having a reporting tool accomplishes several goals, including:

Helping you keep track of your most important metrics while filtering out the rest

Providing decision-makers and collaborators with easy access to data

Providing you with a brief and easy-to-understand snapshot of your team’s performance

Getting everyone on the same page about the aims

Why is it Important to Track KPIs for SEO Optimization?

KPIs serve as a monitoring system, allowing you to see which strategies are effective and which are not. What’s more, tracking the correct KPIs is the most effective approach to avoid wasting time and money on something that isn’t generating the required revenue.

Some factors that fall under KPIs are:

Production, acquisition and lead cots

Number of returning customers

Profit and net income

Conversion rate

Marketing leads

Return of investment

Follower growth

Important KPI for SEO Optimization and How to Track Them

What are the most relevant KPIs for evaluating the performance of your SEO and digital marketing campaigns? KPIs differ depending on the business and your monthly or annual goals. However, there are a few important features that every company should focus on in order to achieve SEO success.

1. Organic Sessions

Organic sessions track visits to your website that come from search popular search engines. Organic traffic can be tracked directly in Google Analytics, or you can link the data with a reporting service like Agency Analytics for a more thorough analysis.

2. Keyword Ranking Increment

The rank of your individual keywords in major search engines such as Google and Bing is referred to as keyword rankings. The closer you are to the top of the rankings, the better.

You can use a service like SEMRush or SE Ranking to track keyword ranks.

3. Leads

Any interaction with a potential customer is referred to as a lead. Such as a:

Newsletter signup.

Phone call

Completed purchase

Registration for a service

Contact form submission asking for more information.

You can track leads across a broad range of subjects if you put up goals and events in Google Analytics. Things like:

Female vs male clientele

Mobile vs desktop usage

The most popular pages

Interactions based on age groups

Can all be tracked and measured.

4. Bounce Rate

The bounce rate is a metric that measures the number of times a person loads a page and then leaves without taking any action. The bounce rate is determined by dividing the number of sessions by the number of non-interactive sessions.

5. Average Session Duration

The average length of a visit to your website is measured by session duration. The length of a user’s session is a significant KPI since it reveals the quality of your site’s content as well as how motivated people are to stay, read, and click.

KPI Targets

Before measuring your KPIs, you need to decide metrics to track. The specific metric you track will vary based on your goals and group. Once you have your metrics set targets for your team.

Targets are a good way to drive your team to success. They are based upon various factors such as industry trends, previous performance and your current status. To get started with your targets you should first know your three Ws.

Who is in charge of this KPI? It is important to have a point of contact for any issues you may face.

When do you think you’ll be able to meet these goals? This usually varies on your team’s standard.

Why are you doing it? Having a clear understanding of your objectives is an important motivator.

How to Measure SEO Success with Google Analytics

Google Analytics is a very advantageous tool, its most prominent benefits being:

Cost-free

Customizable reports

Templates for your needs

Automatically collects data

Accessible across all devices

Able to measure internal site search behavior

All of your SEO and KPI needs in one place

Easy to navigate

Google Analytics is a useful tool for assessing your online performance. It helps you observe how visitors interact with your website and content. These specialized metrics track and measure many parts of the user experience, revealing how visitors react to your website and advertisements.

You can use it to:

Understand the reason behind bounces

Learn about your audience

Understand which social media platforms should be targeted

Learn your audience’s preferences

Know which content to use

Check your achievements and performance

Keep track of your goals

Make sure your business is going down the right track.

If you are facing difficulties succeeding with your KPIs due to a lack of resources and miscommunication, Google Analytics is perfect for you.

Contact here:-https://whitebunnie.com/seo-kpis/

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White Bunnie Digital Marketing Agency

White Bunnie provide a personal, passionate & tailored solution to each and every one of our clients, big or small. We offer services to tie digital media engagement to business success. Count on us to guide your business in exerting new marketing tactics and strategies to effectively help you increase profitability.

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Things You Need to Know About SEO for Google Web Stories

Web Stories are web-based adaptations of the popular ‘Stories’ forms that you may have seen on social media apps. It means that content can be hosted on a website rather than being stored on an app where it will be deleted in a day.

They’re a type of AMP (Accelerated Mobile Pages) and are designed to be consumed quickly and easily by busy individuals, according to Google. If you have recently learned about this new feature and want to know how to incorporate SEO for google web stories, here is everything you need to know to get started.

How Do You Use Google Web Stories SEO

You’re in luck if your website is powered by WordPress.

Google has published an official Web Story plugin for WordPress, which is all you need to start creating Web Stories. It’s a fantastic little drag-and-drop interface with templates to get you started.

Third-party apps can be used if your website was not built with WordPress.

News Room AI and Make Stories are two tools that Google links on its Web Stories site, but neither is run or technically endorsed by Google.

News Room AI provides designers with WYSIWYG (what you see is what you get) design functionality as well as access to over 300 million photos through a partnership with Getty Images.

Make Stories offers zero-code, drag-and-drop customization of your stories, as well as access to Google fonts and “one-click filters” for image editing.

Where Do Web Stories Appear?

One feature that distinguishes Google Web Stories from the plethora of story-telling features available in apps is their ability to be seen across the web.

On Your Website

Unlike Instagram Stories, which can only be seen on the platform itself, Google’s Web Stories can be hosted on a creator’s own website. This provides publishers more control over what is included in the story because there are no constraints on content.

It also means that the narrative may be used to help drive traffic to your website rather than being locked away within the confines of social media platforms.

Results of a Search

The ability to access Google’s stories from the SERPs is one of the key advantages of using them over other rivals’ social media story formats. Google Web Stories can be indexed and serve as a Google search result just like a web page.

In Google Discover

Google stated in October 2020 that Web Stories would be included in Google Discover feeds in India, Brazil, and the United States. The top of Discover has a list of stories, which Google refers to as a “shelf.”

When the user taps on the article, it expands to full screen, letting them swipe through the list.

Online Publications

Because Web Stories are housed on your own servers, the content can also be used in other digital assets such as emails.

Across Multiple Devices

Web stories can be accessed on mobile, tablet, and desktop browsers. As a result, there is no need to produce desktop-friendly versions for responsive materials like websites, which boosts their usability.

What are the Benefits of Google Web Stories SEO Wise?

Web Stories are New

Because they’re a new Google offering, they’re likely to be given top priority in search results. As a result, web stories are a simple way to outrank your rivals and prove that you’re ahead of the game.

Web Stories Are Fun to Interact With

Your users will enjoy them because they are simple, quick-loading, and engaging content. A successful online story makes reading an article feel like you’re scrolling through Instagram, so it’s a terrific method to keep readers engaged while explaining your products or services.

They’re a method to ‘connect with your audience using the power of narrative on the open web,’ according to Google.

Web Stories Are Easy to Make

They can be used as Instagram and Facebook stories with a little altering of the parameters. This means you can utilizes them to boost your social media presence and make a small amount of content go a long way.

They each have their own unique URL, making it simple to share and link to them.

SEO for Google Web Stories

Now that we’ve covered the fundamentals, let’s get into the specifics you’ll need working on Google Web Stories SEO optimization.

Quality of Content

For Web Stories, it’s important to ensure that your content is of good quality. Content should be ‘helpful’ and ‘interesting,’ as well as keep people interested. A lot of your success will come down to how well you tell stories.

Consider Titles and Metadata

Your Web Stories should have a title that is less than 70 characters long and no more than 90 characters. There should be enough description, similar to a web page title, to help people comprehend what they’ll find within the article. It’s important to remember that Web Stories must adhere to the AMP story metadata guidelines.

Consider Accessibility

Adding captions to your story is a great idea, but make sure the copy doesn’t get chopped off the screen or overlap with other information. As a result, it’s recommended to stay away from captions that have been burned into the film. Keep in mind that screen sizes will vary, so use technology that can handle many dimensions.

Adding alt text to your photographs is another thing you can do. This is beneficial not only for accessibility but also for increasing the discoverability of your stories.

Offer More

Do you want to provide users with any additional information alongside the Web Story? You can do this with AMP story page attachments, which lets users upload extra upload users to upload extra content. Extra details, a thorough dive into a topic, or even just the upcoming stages in the user’s journey could be included. More context is beneficial to SEO.

To know more information please contact here:-https://whitebunnie.com/google-web-stories-seo/

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Understanding and Fixing Core Web Vitals for SEO Results

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. They’re a subset of characteristics that go into Google’s “page experience” score. Essentially, CWVs are how Google evaluates your page’s overall user experience.

The Core Web Vitals now have an impact on SEO as part of the page experience signals. These three Core Web Vitals are indicators of a page’s load time, visual stability, and interaction. If you are trying to understand how to solve core web vitals and optimize fcp, here is how to get started.

How Do Core Web Vitals Affect Your SEO?

Good Core Web Vitals reflects far more than SEO. It’s all about improving the user experience, which is something that every website owner should strive for. The user experience on a page will be a mix of variables that Google considers relevant, including:

Mobile-friendliness

Safe browsing: the amount of malware present

HTTP

Interstitial pop-ups

Page speed

URL structure

Page layout

Overall site architecture

These factors help Google analyse your user experience in order to rank your experience score.

It’s crucial to note that a high page experience score won’t automatically propel you to the top of Google’s search results. In fact, Google quickly clarified that page experience is one of several (about 200) characteristics that they consider when ranking websites in search.

As predicted, high-quality content reigns supreme. Core Web Vitals elevate the value of overall user experience as a ranking criterion.

As a result, optimizing for the Core Web Vitals can make a major difference if you’re trying to rank in a space where information quality is generally the same. Just keep in mind that nothing can take the place of great content on your website.

Why Are Core Web Vitals Important?

Why is Google Core Web Vitals important? Because they assist web designers in providing an excellent user experience. As a result, users are:

Happier

More inclined to return

Likely to consume your content

More likely to tell others about your website.

Content with you have to offer

Users will be hesitant to return if pages are slow, unstable, or packed with popups.

Google Core Web Vitals are observable SEO performance metrics that show you how visitors interact with your site. They provide you with particular, measurable data points that you may use to improve your website’s overall user experience. Users are more inclined to return if they had a positive experience.

Things You Should Know Before Doing a Core Web Vitals Check

Google has altered and clarified a few things from the initial announcement in May 2020. Some things you should know before getting started with core web vitals are:

As of September 2021, the page experience upgrade is complete.

For the time being, the page experience ranking signal only applies to mobile Search.

Google’s page experience signals include only the Core Web Vitals.

To gain a ranking increase, you don’t have to meet the “good” criterion for all Core Web Vitals indicators.

To assess whether a page passes the Core Web Vitals test, Google simply looks at field data.

The new measures are still being tested and improved by Google.

Google continues to offer updates on the Core Web Vitals, so stay tuned for additional information in the coming months.

How to Fix Core Web Vitals

Largest Contentful Paint (LCP)

LCP is the time it takes for a page to load from the perspective of a real user. In other words, it’s the time it takes from when you click a link to when you view the majority of the content on your screen.

How to Fix LCP Issues:

Remove any unnecessary third-party code: each third-party script slows a page by 34 milliseconds.

Upgrade your web hosting service: Overall, better hosting equals faster load times (including LCP).

Set up lazy loading: Lazy loading prevents images from loading until the user scrolls down the page. As a result, you’ll be able to attain LCP far more quickly.

Remove big page elements: Google Page Speed Insights can tell you whether an element on your page is slowing down the LCP.

Minify your CSS: Bulky CSS can cause LCP times to be greatly delayed.

First Input Delay (FID)

FID tracks how long something takes to happen on a page. It is essentially a speed score, however, it goes a step further and calculates the time it takes for people to complete a task on your page.

Examples of interactions include:

Choosing options from a menu

FIlling out forms

Clicking on links

Opening up new pages

Here are Some Suggestions for Raising Your Site’s FID Scores:

JavaScript should be minimized (or deferred) because it’s nearly difficult for visitors to engage with a page while the browser is loading JS.

Remove any third-party scripts that aren’t absolutely necessary: Third-party scripts (such as Google Analytics, heatmaps, and so on) can have a negative impact on FID, just as they might with FCP.

Make use of your browser’s cache: This speeds up the loading of content on your page.

Cumulative Layout Shift (CLS)

CLS (Cumulative Layout Shift) is a metric that measures how steady a website is as it loads (also known as “visual stability”). To put it another way, if the items on your page move about while the page loads, you have a high CLS. Which is a bad thing.

How to Fix CLS Issues:

For any media, use the set size attribute dimensions to give it a fixed size.

Make sure the ad pieces have a designated area.

Add new UI elements under the fold.

Contact here:-https://whitebunnie.com/

[whitebunnieca]

White Bunnie Digital Marketing Agency

White Bunnie provide a personal, passionate & tailored solution to each and every one of our clients, big or small. We offer services to tie digital media engagement to business success. Count on us to guide your business in exerting new marketing tactics and strategies to effectively help you increase profitability.

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White Bunnie Digital Marketing Agency

We are the strategic digital agency powered by data analytics, market research and digital technology.

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Top 8 Google Web Stories Examples for Beginners | White Bunnie

Web stories provide users with a dynamic, full-screen, fast-loading consumption experience. Engaging animations and tappable interactivity can be found in a typical web story. Visual narratives can be used in storytelling using a combination of video, audio, images, animation, and text.

If you are an SEO worker looking to create google web stories for your brand, here are some brand examples to help you get started.

Google Web Stories Example

1. Bustle

Bryan Goldberg founded Bustle, an online American women’s magazine, in August 2013. It is renowned among females all around the world for publications about beauty, entertainment, and fashion trends.

Bustle was quick to hop onto the Google web stories trend with a story about designers who represent fashion’s bright future from the viewpoint of industry experts. Their vivid template and concise yet informative stories cover an array of up and coming designers and the techniques that make them stand out in the fashion industry.

Bustle’s google web stories examples showcase:

Simple yet effective templates

Concise content

A focus on visuals

An easy to read template

2. Vice Magazine

Vice is a Canadian-American lifestyle, entertainment, culture, and current affairs publication. Their content is catered to a younger audience and talks about topics that interest young adults and teenagers alike.

Vice’s new google web stories examples feature two sisters from Kenya known for their street food and burgers. Unlike Bustle, Vice focuses more on a video-story approach with interactive videos and captions.

Vice’s google web stories examples showcase:

A unique video storytelling

Captions

Consistent effects and filters

Readable font and text

3. Lonely Planet

Lonely Planet is a leading publisher of travel guide books in Australia. They are known for their content surrounding travel and lifestyle with interesting images, interactive fonts, and unique effects for their google web stories.

Lonely planet’s web stories showcase:

Interactive effects such as zoom

A focus on imagery

A mix of video and picture stories

4. Inverse

Inverse is a millennial-targeted online magazine published by Bustle Digital Group that covers themes such as technology, science, and culture. Inverse’s google web stories examples take a more techy approach with gifs and informative content.

Inverse’s web stories showcase:

Knowledgeable videos and gifs

Formal fonts

Informative pictures

Scientific content

5. Forbes

Forbes is a business magazine published in the United States, owned by Integrated Whale Media Investments and the Forbes family. It covers pieces on economics, trade, business, and marketing themes and is published eight times a year.

Forbes is widely followed by people across the globe. Due to its magazine’s set schedule, many people were excited to see new content from Forbes via google web stories. The company branched out with web stories surrounding lifestyle and fitness alongside finance.

Forbes’ web stories showcased:

A balance between facts and advice

Interactive videos and imagery

SEO optimized templates with timed content

Concise pointers for every story

6. Nylon

Nylon is a pop culture and fashion-focused multimedia brand, publishing firm, and lifestyle magazine based in the United States. Art, fashion, music, design, celebs, technology, and tourism are all featured in their magazines.

The company’s google web stories examples followed its diverse portfolio with:

Engaging content

Lively templates

Good use of image placement

Usage of links and time stamps

7. USA Today

USA Today is a daily middle-market newspaper in the United States. Amongst other brands, USA Today had a unique and interactive template with a mix of:

Special effects

Gifs and imagery

Easy-to-read content

Concise yet informative stories

8. Popsugar

PopSugar Inc. is a media and technology firm based in the United States that owns PopSugar and PopSugar Must Have: a monthly membership service. Popsugar’s Google web stories examples followed a more laid-back and carefree template that sits well with its target audience.

Popsugar’s web stories showcased:

A balance of fun and facts

Interactive and catchy titles

Patterned backgrounds

Usage of gifs

9. Vogue

Vogue is a monthly fashion and lifestyle magazine published in the United States that covers a wide range of issues such as fashion, health, culture, lifestyle, and the runway. Their Google web stories focused on a story-telling approach with ‘get to know’ web stories.

Vogue’s web stories showcased:

Fun templates paired with the right special effects

Factual content

Interactive videos and imagery

A zoom effect

10. Now This

NowThis News, founded in 2012, is a progressive social media-focused news organisation. Short news videos and hyperpartisan content are posted by the company.

Their web stories feature:

A mix of facts and advice

Interactive music

Usage of quotes

Interview-based stories

To know more information please contact here:-https://whitebunnie.com/google-web-stories-examples/

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White Bunnie Digital Marketing Agency

We are the strategic digital agency powered by data analytics, market research and digital technology.

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Understanding and Fixing Core Web Vitals for SEO Results

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. They’re a subset of characteristics that go into Google’s “page experience” score. Essentially, CWVs are how Google evaluates your page’s overall user experience.

The Core Web Vitals now have an impact on SEO as part of the page experience signals. These three Core Web Vitals are indicators of a page’s load time, visual stability, and interaction. If you are trying to understand how to solve core web vitals and optimize fcp, here is how to get started.

How Do Core Web Vitals Affect Your SEO?

Good Core Web Vitals reflects far more than SEO. It’s all about improving the user experience, which is something that every website owner should strive for. The user experience on a page will be a mix of variables that Google considers relevant, including:

Mobile-friendliness

Safe browsing: the amount of malware present

HTTP

Interstitial pop-ups

Page speed

URL structure

Page layout

Overall site architecture

These factors help Google analyse your user experience in order to rank your experience score.

It’s crucial to note that a high page experience score won’t automatically propel you to the top of Google’s search results. In fact, Google quickly clarified that page experience is one of several (about 200) characteristics that they consider when ranking websites in search.

As predicted, high-quality content reigns supreme. Core Web Vitals elevate the value of overall user experience as a ranking criterion.

As a result, optimizing for the Core Web Vitals can make a major difference if you’re trying to rank in a space where information quality is generally the same. Just keep in mind that nothing can take the place of great content on your website.

Why Are Core Web Vitals Important?

Why is Google Core Web Vitals important? Because they assist web designers in providing an excellent user experience. As a result, users are:

Happier

More inclined to return

Likely to consume your content

More likely to tell others about your website.

Content with you have to offer

Users will be hesitant to return if pages are slow, unstable, or packed with popups.

Google Core Web Vitals are observable SEO performance metrics that show you how visitors interact with your site. They provide you with particular, measurable data points that you may use to improve your website’s overall user experience. Users are more inclined to return if they had a positive experience.

Things You Should Know Before Doing a Core Web Vitals Check

Google has altered and clarified a few things from the initial announcement in May 2020. Some things you should know before getting started with core web vitals are:

As of September 2021, the page experience upgrade is complete.

For the time being, the page experience ranking signal only applies to mobile Search.

Google’s page experience signals include only the Core Web Vitals.

To gain a ranking increase, you don’t have to meet the “good” criterion for all Core Web Vitals indicators.

To assess whether a page passes the Core Web Vitals test, Google simply looks at field data.

The new measures are still being tested and improved by Google.

Google continues to offer updates on the Core Web Vitals, so stay tuned for additional information in the coming months.

How to Fix Core Web Vitals

Largest Contentful Paint (LCP)

LCP is the time it takes for a page to load from the perspective of a real user. In other words, it’s the time it takes from when you click a link to when you view the majority of the content on your screen.

How to Fix LCP Issues:

Remove any unnecessary third-party code: each third-party script slows a page by 34 milliseconds.

Upgrade your web hosting service: Overall, better hosting equals faster load times (including LCP).

Set up lazy loading: Lazy loading prevents images from loading until the user scrolls down the page. As a result, you’ll be able to attain LCP far more quickly.

Remove big page elements: Google Page Speed Insights can tell you whether an element on your page is slowing down the LCP.

Minify your CSS: Bulky CSS can cause LCP times to be greatly delayed.

First Input Delay (FID)

FID tracks how long something takes to happen on a page. It is essentially a speed score, however, it goes a step further and calculates the time it takes for people to complete a task on your page.

Examples of interactions include:

Choosing options from a menu

FIlling out forms

Clicking on links

Opening up new pages

Here are Some Suggestions for Raising Your Site’s FID Scores:

JavaScript should be minimized (or deferred) because it’s nearly difficult for visitors to engage with a page while the browser is loading JS.

Remove any third-party scripts that aren’t absolutely necessary: Third-party scripts (such as Google Analytics, heatmaps, and so on) can have a negative impact on FID, just as they might with FCP.

Make use of your browser’s cache: This speeds up the loading of content on your page.

Cumulative Layout Shift (CLS)

CLS (Cumulative Layout Shift) is a metric that measures how steady a website is as it loads (also known as “visual stability”). To put it another way, if the items on your page move about while the page loads, you have a high CLS. Which is a bad thing.

How to Fix CLS Issues:

For any media, use the set size attribute dimensions to give it a fixed size.

Make sure the ad pieces have a designated area.

Add new UI elements under the fold.

To know more information please contact here:-https://whitebunnie.com/

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White Bunnie Digital Marketing Agency

White Bunnie are the strategic digital agency powered by data analytics, market research and digital technology. Contact here:-https://whitebunnie.com/

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White Bunnie Digital Marketing Agency

We provide a personal, passionate & tailored solution to each and every one of our clients, big or small. We offer services to tie digital media engagement to business success. Count on us to guide your business in exerting new marketing tactics and strategies to effectively help you increase profitability. Contact here:-https://whitebunnie.com/

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5 KPIs to Track Your SEO Performance & Drive Better Results

A key performance indicator (KPI) is a metric that is used to track and measure your progress towards a certain objective. Business KPIs for SEO can vary by department and can be used to compare a company’s long-term performance to its own goals and industry benchmarks.

Companies mindlessly embrace industry-recognized KPIs and then wonder why those KPIs don’t fit their business or provide any beneficial results. Information that is succinct, precise, and relevant is much more likely to be absorbed by your audience.

KPIs are a form of communication, which is one of the most crucial but frequently overlooked components of them. 

You cannot have SEO success without using the right KPIs for your company. If you are new to the world of key performance indicators or are looking for the best KPIs for SEO, here is what you need to know to do it right.

What is KPI Rreporting?

A KPI report is a virtual panel that you can use to track your metrics and see how your team is doing in comparison to the goals. Based on the details you want to exhibit and the needs of your team, you can display your report using charts, visuals, and tables.

As a company, you’ll almost certainly receive data on a daily basis that may or may not be related to your KPIs. Having a reporting tool accomplishes several goals, including:

Helping you keep track of your most     important metrics while filtering out the rest

Providing decision-makers and     collaborators with easy access to data

Providing you with a brief and     easy-to-understand snapshot of your team’s performance

Getting everyone on the same page about     the aims

   Why is it Important to Track KPIs for SEO Optimization? 

KPIs serve as a monitoring system, allowing you to see which strategies are effective and which are not. What’s more, tracking the correct KPIs is the most effective approach to avoid wasting time and money on something that isn’t generating the required revenue.

Some factors that fall under KPIs are: 

Production, acquisition and lead     cots 

Number of returning customers 

Profit and net income 

Conversion rate

Marketing leads

Return of investment 

Follower growth

   Important KPI for SEO Optimization and How to Track Them

What are the most relevant KPIs for evaluating the performance of your SEO and digital marketing campaigns? KPIs differ depending on the business and your monthly or annual goals. However, there are a few important features that every company should focus on in order to achieve SEO success.

1. Organic Sessions

Organic sessions track visits to your website that come from search popular search engines. Organic traffic can be tracked directly in Google Analytics, or you can link the data with a reporting service like Agency Analytics for a more thorough analysis.

The rank of your individual keywords in major search engines such as Google and Bing is referred to as keyword rankings. The closer you are to the top of the rankings, the better. 

You can use a service like SEMRush or SE Ranking to track keyword ranks.

Any interaction with a potential customer is referred to as a lead. Such as a: 

Newsletter signup.

Phone call 

Completed purchase 

Registration for a service 

Contact form submission asking for more     information.

 You can track leads across a broad range of subjects if you put up goals and events in Google Analytics. Things like:

Female vs male clientele 

Mobile vs desktop usage 

The most popular pages 

Interactions based on age groups 

Can all be tracked and measured. 

The bounce rate is a metric that measures the number of times a person loads a page and then leaves without taking any action. The bounce rate is determined by dividing the number of sessions by the number of non-interactive sessions.

 The average length of a visit to your website is measured by session duration. The length of a user’s session is a significant KPI since it reveals the quality of your site’s content as well as how motivated people are to stay, read, and click.

  Before measuring your KPIs, you need to decide metrics to track. The specific metric you track will vary based on your goals and group. Once you have your metrics set targets for your team. 

Targets are a good way to drive your team to success. They are based upon various factors such as industry trends, previous performance and your current status. To get started with your targets you should first know your three Ws. 

Who is in charge of this KPI? It is     important to have a point of contact for any issues you may face. 

When do you think you’ll be able to meet     these goals? This usually varies on your team’s standard. 

Why are you doing it? Having a clear     understanding of your objectives is an important motivator. 

   How to Measure SEO Success with Google Analytics 

Google Analytics is a very advantageous tool, its most prominent benefits being: 

Cost-free

Customizable reports 

Templates for your needs

Automatically collects data 

Accessible across all devices 

Able to measure internal site search     behaviour 

All of your SEO and KPI needs in one     place 

Easy to navigate 

Google Analytics is a useful tool for assessing your online performance. It helps you observe how visitors interact with your website and content. These specialised metrics track and measure many parts of the user experience, revealing how visitors react to your website and advertisements.

You can use it to: 

Understand the reason behind bounces

Learn about your audience 

Understand which social media platforms     should be targeted 

Learn your audience’s preferences 

Know which content to use 

Check your achievements and     performance 

Keep track of your goals 

Make sure your business is going down the     right track. 

If you are facing difficulties succeeding with your KPIs due to a lack of resources and miscommunication, Google Analytics is perfect for you. 

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