Following more than four years as the vice president of Morgan Stanley in Boston, William Keeney joined Merrill Lynch in Newton, Massachusetts, as the company’s senior vice president. He is tasked with various aspects of client relationship management, such as nurturing long-term relationships with high-net-worth clients. He excels at engaging with clients on important financial matters, from risk tolerance to personalized wealth management strategies. William Keeney is responsible for the oversight of several additional business operations at Merrill Lynch, including industry compliance and developing new marketing initiatives. Mr. Keeney holds a bachelor of arts in finance from Bentley College in Waltham. He maintains professional designations as a Certified Financial Planner and Certified Private Wealth Advisor. He was a Forbes Best in State Wealth Advisor from 2019 through 2021 and has been a Five Star Wealth Manager since 2013. When he is not overseeing activities at Merrill Lynch, William Keeney's interests include skiing and hiking. He also stays active by competing in triathlons and marathons.
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How to Build Generational Wealth

Building generational wealth involves creating assets and opportunities that extend beyond your lifetime, benefiting future generations. This isn't about short-term financial success but about laying a foundation for lasting stability and security. It requires deliberate planning, a clear understanding of financial principles, and the willingness to think long-term.
Establishing savings is fundamental, as it prepares you for unexpected expenses and provides the seed capital for investments. An emergency fund helps shield your wealth from being depleted during unforeseen circumstances, ensuring you maintain financial stability even when challenges arise. Involving your family, particularly younger members, in conversations about budgeting and saving encourages financial literacy from an early age, cultivating responsible habits that benefit everyone.
Education opens doors to better job prospects, higher incomes, and broader opportunities. By supporting education within your family, you enhance the earning potential of the next generation, empowering them to sustain and expand the wealth you have worked hard to build. You might fund college tuition, supply resources for vocational training, or create an environment that prioritizes learning.
Investing in stocks, bonds, mutual funds, and other assets grows your assets. A diverse portfolio lowers risk and guarantees stable earnings in tumultuous markets. Compound interest may significantly raise the value of investments over time, so patience is vital.
Owning property provides stability and a tangible asset that usually appreciates over time. Rental properties, in particular, can generate passive income, while family homes can serve as both a residence and an inheritance. Passing down real estate to future generations can be a powerful way to ensure financial continuity, especially if the property is well-maintained and strategically located.
Estate planning tools like wills and trusts help streamline the transfer of assets, minimizing disputes and legal hurdles. A well-thought-out estate plan ensures wealth is distributed according to your wishes while reducing tax liabilities. Life insurance policies can also be a practical way to provide financial security for your heirs, offering them a safety net as they navigate their financial paths.
High debt, hasty spending, and financial irresponsibility may destroy even the most successful fortunes. Teaching younger family members how to manage money ensures they preserve and grow wealth. Financial education should teach budgeting, saving, investing, and the values of patience and responsibility.
Passing down knowledge, values, and a sense of financial responsibility can be as impactful as leaving tangible assets. Conversations about financial goals, the significance of preserving wealth, and the legacy you wish to leave help align everyone in the family toward a shared vision. When each generation understands the importance of stewardship, the likelihood of maintaining and growing wealth over time increases significantly.
While the accumulation of assets and investments is fundamental, their real value comes from the opportunities they provide for future generations. These include the ability to start a business without debt, pursue a dream career, or maintain a standard of living that brings comfort and security. By planning thoughtfully and emphasizing education and responsibility, you create a system where each generation builds on the successes of the last.
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A Guide to Preparing for a Triathlon

A triathlon combines three sports into а single race, allowing participants to test themselves physically and mentally while promoting an active, healthy lifestyle. Participants swim, cycle, and run over set distances in immediate sequence, transitioning between the three sports in designated exchange areas. Completing а triathlon calls for immense preparation, particularly for beginners.
For triathlon newcomers, experts recommend first evaluating your abilities and fitness to determine the appropriate introductory race distance. The shortest option, a sprint triathlon, is a great place to start as it allows new athletes to gain experience with 750m swimming, 12 miles on a bike, and a 3-mile run. The Olympic distance doubles the sprint's segments.
From there, the Half-Ironman comprises а 1.2-mile swim, 56-mile cycle, and 13-mile run. The iconic Ironman triathlon is the longest distance, covering а 2.4-mile swim, 112-mile cycle, and 26.2-mile run. With experience and confidence from shorter races, athletes can overcome greater challenges.
When preparing for a triathlon, set clear, achievable goals. Goals can be very personal. Define specific targets, such as simply finishing or hitting a time goal, to give critical direction for selecting workouts and pacing during training cycles leading up to the event. Many athletes structure their training around one target race, such as a sprint, Olympic, or half Ironman distance, often held at the end of the season.
Following a structured training schedule is also a crucial part of triathlon preparation. An introductory plan, for instance, can focus on building skills in each discipline. The first phase of training can concentrate on refining swim technique through drills and formwork, the second on developing cycling endurance and muscle conditioning, the third on honing running skills, and the final can stress core strength and mobility to prevent injury. This step-by-step approach instills skills vital to complete the triathlon.
During training, identify any weak areas in the three disciplines and prioritize skill development in them. A common weakness for many is swimming, especially those without regular pool access. Such a hurdle requires extra swim sessions rather than equal time split across the three sports. Coaches further advise tailoring workouts to individual deficits, such as incorporating drill-focused swims if you are a less proficient swimmer to improve form for race day.
Physical training is crucial for triathlon achievement, but mental toughness is equally vital. Triathlons place immense demands on both body and mind, particularly during longer distances. As a beginner, strengthen your mental stamina by learning coping techniques (e.g., controlled breathing), employing positive self-talk, and building resilience by gradually exposing yourself to uncomfortable physical and mental challenges in training to get accustomed to pushing the limit.
Additionally, consider proper nutrition when training. Carbohydrates should be the main nutritional focus, as they provide energy to replenish glycogen stores and maintain blood sugar during activity. Research recommends consuming 50-120 grams of carbohydrates per hour during extended workouts and races to optimize performance. Staying hydrated with electrolyte-enhanced water and consuming easily digestible protein after training sessions and events is equally vital for muscle recovery.
Another vital tip is to practice time management, regardless of race distance. Completing a triathlon requires a substantial weekly time commitment to training over an extended period. For sprint distance races, dedicate 5-7 hours weekly to the swim, bike, and run disciplines. For Olympic distance triathlons, the weekly training load should increase to 7-10 hours on average.
Whether a beginner or seasoned athlete, working with a triathlon coach offers many benefits. Coaches guide and provide expertise in key areas such as selecting gear, setting goals, and designing tailored training plans. They also give invaluable feedback on technique and performance. Equally important is finding a training group that boosts motivation through a shared commitment to the schedule.
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