williamrenaissancerice-blog

[williamrenaissancerice-blog]

Mastery

The purpose for my enrollment into the certificate program is to learn more about Digital Marketing. I want to create a social presence for my brand. I realize that my company’s identity is tied to me. It is vital that I constantly protect and enhance the view of my brand in the public’s eye. I need for my potential customer base to believe in my leadership and trust my vision for the products I provide. I would like for my customers to feel that I am approachable and understanding. I can create that vision by shaping and controlling the social identity of my brand. Honor, integrity, and honestly must be reflected in the services I provide and the people who help me produce them.

I learned to read metrics properly during this class. Understanding the difference between free vs paid analytics programs is essential in my eyes. I learned what it meant to be a subject matter expert in the industry and products I provide. I want people to come to me for music publishing related interest and not only for a service that will increase their views.  I want them to seek out my team for knowledge, and understanding of topics related to, and beyond the product they desire. My aim is to make this information available throughout my website. By creating a dedicated blog page within the website, I will be able to utilize keywords and key topics to drive traffic to my page. Also, the blog page will allow me to respond to any assertions the public may have about my company.

The outreach aspect of social media and search engine marketing is essential to my overall marketing goal. I grew to understand that all metrics serve a purpose. Knowing to understand and utilize them appropriately can save tons of marketing dollars and increase the amount of conversions exponentially when done correctly. Since I wear the hat of both marketer and owner of my company, I have final say over the wording of my ads, and website blog post. Since starting this course, I grew to understand that my post must be accurate, and that the wording correlates with the popular searches of the day. I really enjoy the Google AdWords platform. Admittedly, I still have a lot to learn. People and the things that pique their interest change daily. The keywords used in an ad may have been popular last week, and completely irrelevant this week. Although this can be challenging, seeing an ad produce positive results makes the struggle worth it. Moreover, seeing people believe in the services I provide allows me to know that I am walking in the right direction.