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What Makes a Great Business Landing Page?

Your landing page makes or breaks your online marketing strategy. Around 65 percent of marketing professionals feel lead generation and driving traffic to a website is one of their most important tasks. The two goals work intricately together, so those who visit your page are most likely to become customers. 1. Know Your Audience The key to a landing page which converts is knowing the target audience for that page. Create a buyer persona which represents the typical customer who lands on the specific page. Gear the tone of the writing, images and even CTAs to the preferences of your buyer. For example, if your audience is mostly Generation Z, you might use pop culture references and a lighter tone than if your audience is made up of baby boomers. 2. Have One Purpose Most sites offer multiple landing pages, but each page should have one primary purpose. If you provide too many different options on a single page, buyers grow confused about what they are supposed to do next. A strong landing page moves users to a sole purpose. For example, if your goal is to get site visitors registered for your newsletter, you might explain what your newsletter offers, give them an incentive to sign up from ManageWP.org https://managewp.org/articles/18559/what-makes-a-great-business-landing-page

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How Discovering WordPress Changed my Young Career

Discovering WordPress all the way back in 2004 was a turning point in my young career. Here's how it came about. from ManageWP.org https://managewp.org/articles/18558/how-discovering-wordpress-changed-my-young-career

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James Kemp and Iconic - How I Built It

Sponsored by: James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there’s a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. The Difference between the United Kingdom, Great Britain and England Explained (CGP Grey) from ManageWP.org https://managewp.org/articles/18557/james-kemp-and-iconic-how-i-built-it

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Elementor Performance Tests Vs Normal Theme

In this article, I would like to present you a performance load test over Elementor page builder to see exactly how much is increasing your page load time. These days is important to have a fast loading site to be better for your visitors and have a more good bounce rate. This speed is important especially on mobile where the internet speed is not that good as on a desktop and where the user doesn’t have that much patience. Elementor is the best page builder plugin that you can use as it has a lot of features and can help in creating very beautiful websites designs in minutes, it is mobile responsive and not expensive at all it even can be used for free with the free version. Many are telling that if you are using Elementor you don’t even need a WordPress theme and you can just use Elementor for everything. This is actually true but you will see in this article that the things are not quite like this. Plugins and Theme Used for Tests For these tests, I am using a couple of Plugins and Astra Theme to test the Elementor Performance increase from the normal Astra load time. The plugins that are installed on my site are: Yoast SEO ThirstyAffiliatesa Affiliate Coupons WP Rocket from ManageWP.org https://managewp.org/articles/18556/elementor-performance-tests-vs-normal-theme

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TranslatePress WordPress Translation Plugin Guide

I think you will agree with me when I say creating a multilingual website is no easy task. Especially for a beginner. Which translation plugin do you choose? Do you translate your website manually or automatically? Do you hire a professional translator? Does translating your website affect your SEO rankings? All these (and more) are pertinent questions to ask yourself as far as translating your WordPress website goes. Turns out you can easily translate your WordPress website into more than 200 languages using the TranslatePress plugin. And in this guide, we show you exactly how to install and translate your website with one of the best WordPress translation plugins of 2019 and beyond. Read on to learn how you can use the TranslatePress WordPress plugin to offer your content and products to visitors from all over the world without breaking a sweat. What is TranslatePress? Before we get lost in the impressive suite of features, let us first learn more about this multilingual WordPress plugin. What is TranslatePress? TranslatePress is a nifty WordPress translation plugin handcrafted by the same awesome guys who brought you Cozmoslabs. It is loaded to the brim with all the features you from ManageWP.org https://managewp.org/articles/18555/translatepress-wordpress-translation-plugin-guide

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WordPress GDPR Compliance - Everything You Need to Know

You might have heard of the term “GDPR” being discussed around the web. It’s still a pretty hot topic, especially with all that is going on with data breaches and security in the news. To put it simply, GDPR is a privacy law designed to give citizens back control of their personal data. Hands down, GDPR is impacting how the entire internet deals with data. The scary part is that the deadline was last year (May 25th, 2018) and many questions regarding GDPR are still plaguing people: What exactly is GDPR? In layman’s terms. Does GDPR impact me? What do I need to do for GDPR compliance? Many have a tendency to put off what they don’t understand. Taxes are a good example. For a lot of us, GDPR has simply been a lower priority on our checklists. But the GDPR deadline has come and gone and you really should take a few moments and determine whether or not you need to make changes to the way your business and or website operates. If you don’t there could be hefty fines involved. Don’t worry, we’ll try and explain everything you need to know about GDPR below, as well what you can do to prepare. But we aren’t lawyers, so we’ll try not from ManageWP.org https://managewp.org/articles/18554/wordpress-gdpr-compliance-everything-you-need-to-know

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How to Build a Scalable E-Commerce Store With WordPress (In 3 Steps) • Pagely®

from ManageWP.org https://managewp.org/articles/18553/how-to-build-a-scalable-e-commerce-store-with-wordpress-in-3-steps-pagely

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Minimum WordPress PHP Version update

Building on the robust infrastructure of WordPress 5.1, another release is in the offing at the end of this month. Perhaps the most crucial thing to note with the new update – WordPress 5.2 – is that all users would have to upgrade their version of PHP to PHP 5.6.20. Following the release of WordPress 5.1, many users have taken the plunge, updating to more recent PHP versions. So you just might fancy doing same if you’ve not done that to prevent losing out on the latest features to follow WordPress 5.2. If you’re thinking a manual WordPress update, well that wouldn’t work too. Presently, WordPress recommends that users upgrade to its recommended version – PHP 7.3 And it’s not hard to see why. With the most recent PHP version equipped to breeze through your backend needs, updating your site will no doubt drive drastic improvements on your site speed, which is what you want to keep your visitors glued to your pages. Plus, a spike in the performance department will additionally cut the number of servers needed to host websites. As we all reckon WordPress’ towering dominance in the content management system world, it’s another big leap from ManageWP.org https://managewp.org/articles/18552/minimum-wordpress-php-version-update

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The Blogsmith Freelance Success Grant

from ManageWP.org https://managewp.org/articles/18551/the-blogsmith-freelance-success-grant

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Learn How to Reset a WordPress Website

Have you ever been in a situation where you needed to start over your WordPress site? Although WordPress allows everyone to easily start a blog, creating that perfect site you have been dreaming of isn’t so straightforward as you may have imagined. You will have to spend some time messing around with WordPress until you really get to understand how it behaves. That means you will wander around settings until you find everything you wanted to modify to your likings. No matter how careful you are, sooner or later you will make a mistake. Also, while developing that perfect site, you will have to try on different themes until you get the one you were looking for. And because there are tens of thousands of different plugins, you will probably want to install two or three of the same functionality before you decide on the one you will use in the following months and years. And if you’re just starting out, after a couple of hours or days of trying different things on WordPress, you might realize that you need to start over. So, how do you reset your WordPress site? How to reset a WordPress site? This time, we won’t bother you with technicalities & details. WordPress from ManageWP.org https://managewp.org/articles/18550/learn-how-to-reset-a-wordpress-website

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Why Trying to Be a Sysadmin to Save $20/Month Is a Bad Idea

Time and time again we see users on forums and social media complaining that managed WordPress hosting is a big waste of money. Their reason? It’s much better to manage your own server. Unfortunately, they never mention what all this actually entails. To a casual WordPress user, this can definitely give the wrong impression. It sounds easy and cheap, but the end result is you’ll probably end up spending a lot more time and money than you think. You’re probably thinking, “you guys are a managed WordPress hosting company, so aren’t you a little biased?” Perhaps, but we also have the advantage of seeing the perspective of both sides. We have sysadmins on the Kinsta team that manage all of our own servers for clients, and therefore, we know what it takes to do this properly and why for most of you, being a sysadmin is actually a bad idea. In fact, in some scenarios, it can be a downright nightmare. Being a sysadmin takes a lot of patience, skill, and you have to really enjoy fixing things that break! Besides our own team, we also get to see all the feedback from clients who have previously tried to manage everything themselves. Once they arrive at a managed from ManageWP.org https://managewp.org/articles/18549/why-trying-to-be-a-sysadmin-to-save-20-month-is-a-bad-idea

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SiteGround vs DigitalOcean From WordPress Hosting Perspective

I am using DigitalOcean for years to host my websites as I am working in a tech company and I find easy to do most of the work myself. I like to have a good site that is offering good performances and security, most of the times I wonder how DigitalOcean is comparing with SiteGround from a performance perspective. I need to host multiple websites and I need to take this into consideration when comes to price, I will take also into consideration when comparing SiteGround vs DigitalOcean. Both companies are offering different services so I will start next with what each of them is offering in terms of services and WordPress hosting. What SiteGround Has to Offer SiteGround is a managed hosting provider that offers shared hosting. It is offering various plans from which you may choose in function of the needs, we will discuss more on the next points. With SiteGround you just choose the package and they will set up everything that is needed to host your website. In the backend, it is using cPanel to host your sites. It has daily and advanced backups for you to protect the data. SiteGround it is running on the latest technologies like PHP7 and last MySql making your website very fast. SiteGround from ManageWP.org https://managewp.org/articles/18548/siteground-vs-digitalocean-from-wordpress-hosting-perspective

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Affiliate Marketing for Bloggers (The Complete Guide for Beginners)

Affiliate marketing programs are beneficial for bloggers. Here we give some tips for beginners to earn money with affiliate marketing along with some noteworthy platforms. It’s 2019 and blogging becomes more powerful than ever. The blog serves many objectives of individuals and enterprises. From making money to promoting business, the blog can act as a powerful online knowledge-sharing tool. A reader-friendly and informative blog can help companies get frequent visitors on their websites. In a way, the blog can assist the enterprises to build a loyal customer base. Individuals can earn money through blogging. Many options are available to make money in 2019 through a blog. Out of these options, affiliate marketing programs are relatively easy, quick, and effective means to monetize your blog. This article shows how you can earn through an affiliate marketing program. We are going to discuss the affiliate marketing from scratch and give the list of a few noteworthy affiliate marketing programs at the end. So, are you ready to monetize your blog? Let’s know how you can do it through affiliate marketing. What is affiliate marketing? When it comes to making serious money through from ManageWP.org https://managewp.org/articles/18547/affiliate-marketing-for-bloggers-the-complete-guide-for-beginners

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How to prepare your WordPress plugin for a critical update

Why did we need a new version? Before explaining how we proceeded with a new version, it’s important to understand “why” we had to make a new version of Weglot. The main reasons were to improve the “adaptability” of our plugin and to reduce our technical debt. An increasingly long and difficult support The first version of Weglot did not contain any WordPress filters or actions: the so-called hooks. It was thus very difficult to change the default behavior of our plugin and adapt it to specific customer needs. We had to provide custom patches to our customers while taking into account the changes for our next updates. It was quite tedious and delicate. The more customers we had, the longer the technical support was. Of course, we could have simply added some filters and actions as we went along, but we were faced with other problems. A growing technical debt Here is the quality score of the Weglot WordPress plugin code at the time of the last update of version 1 (v1.13.1): 6.53 / 10 Generally speaking, we can’t say that it’s a terrible score but it’s clearly not great either. The mediocre score was partly due to some of the dependencies from ManageWP.org https://managewp.org/articles/18546/how-to-prepare-your-wordpress-plugin-for-a-critical-update

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Why Google Maps Widget is the awesomest Plugin on the Market

No Description from ManageWP.org https://managewp.org/articles/18545/why-google-maps-widget-is-the-awesomest-plugin-on-the-market

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Convesio is the future of WordPress hosting you’ve always wanted

Imagine this: You’ve been working hard to build up your agency, and have steadily accrued a decent portfolio of clients. But naturally, as your business grows, so does the pressure. Then one Sunday night, your phone rings and it’s a major client. Reluctantly, you take the call. They’re far from happy and want to know why their site is down. No matter how great your agency is, if your hosting is bad, it reflects poorly on everything else you’re doing. As the five client sites you were working with suddenly become 50 or more, perhaps you’ll find that the little tasks you were once able to comfortably manage starts costing your business time and money. From dealing with erratic server performance to speaking to unhappy clients at the weekend, you shouldn’t need to deal with these problems. The Unicorn of Hosting: Convesio understands and fixes these problems When Convesio founder Tom Fanelli had his own design agency, he came up against the same hosting problems time and time again. Not only was it frustrating; it also damaged his relationships with clients. He went on the hunt for “unicorn” hosting that could provide what he needed to support from ManageWP.org https://managewp.org/articles/18544/convesio-is-the-future-of-wordpress-hosting-you-ve-always-wanted

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5 Best WordPress Member Directory Plugins Compared (Hands

Looking for the best WordPress member directory plugin to showcase the users at your site in a public list? In this post, we go hands-on with 5 great options to help you find the plugin that’s right for your unique situation. Beyond sharing each plugin’s key features, we’ll also take a look at important criteria like: Filtering and search options – how much control you and visitors have over finding specific members. Templating and pagination options – how much control you have over how your member directory’s looks and what information it includes. Integrations – what other plugins you can integrate your member directory with. For example, can you show a user’s bbPress post count in your user list? But first, let’s cover a quick rundown on what you can use these plugins for. Use Cases for a WordPress Member Directory Plugin Wondering what you can use these plugins for? With a flexible WordPress member directory plugin, there are a lot of different ways a WordPress member directory can help you. You can create directories for: Subscribers at your membership site or online course Team members or employees of your business Members from ManageWP.org https://managewp.org/articles/18543/5-best-wordpress-member-directory-plugins-compared-hands