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B2B content marketing is the implementation of spreading content to enhance brand
awareness, traffic, leads, and sales for business-to-business companies.
Content marketing for B2B is necessary for businesses to attract new customers and convert them into leads and grow their business and run them smoothly, it is the key factor of growth for any business.
B2B content marketing increases 67% more leads from the business that don't use B2B content marketing. It directly targets the new audience from content.
Content marketing saves 70% of the time of an average marketer of creating great content.
content marketing generates 40-50% traffic to the website.
Content marketing directly helps in building a new community of our niche,
Good content marketing is effective for every niche and improves the ranking of our website.
When we promote content marketing somehow we also promote leadership
culture in an organization. It keeps us up to date about the latest trends and topics
at the same time.
As proved in facts that content marketing improves the ranking of the website
and customers of the same niche find your website easily.
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Wordpress
WordPress was launched on 27 May 2003 by an American developer Matt Mullenweg and Mike Little. WordPress is a free and independent website building tools which help user to create a website without writing a code. Users can simply drag and drop the content to add to the website they need. WordPress user interface i.e. (UI) is very simple and interactive for users, so everyone can create their own website on their own. WordPress provides various and unique types of plugins and themes to add in web pages to engage the audience for a long interval of time. WordPress was basically created as a blog publishing system. We can say that WordPress is a factory of creating web pages and websites. WordPress provides various features which help user to create website without facing any difficulties i)Themes - it provides various types of theme according to the need of the user. ii)Plugins - WordPress provides 58164 free plugins available, every plugins are customized according to the need of the website. every plugins has its own different features and customization, There are 1500+ paid plugins also available at wordpress.org .
iii)Mobile applications - phone apps for WordPress are available across all the major platforms like webs, IOS ,android and windows phone too. iv)Accessibility - The WordPress team continuously working for the accessibility for the website in terms to support and keep it visible to access the themes, they always provide a quick guide to access new features and design for the user.
Additional features - WordPress websites/webpage are search engine friendly It also provides automatic filters. it also provide trackback and pingback features for making the links visible to different websites, which are linked through the relevant posts and articles.
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