workclubawards-blog - Tumblr blog

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Hi Creativity

Thanks for considering us for Agency of the Year.

We were 5 years old this year.

And we believe this is how digital should be in 2012.

We made an Internet powered t-shirt, a digital bottle top and scanned the brains of football fans. We’ve no idea what we’ll be submitting next year…

Hope you enjoy our work,

Ben & Andy

PS. We’ve also won pitches, including Heineken & Google, grew our revenue by 21% and hired lots of fantastic talent from digital and advertising backgrounds – we’re 60 people, independent and still smiling...

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World’s first digital t-shirt, the wearable status update.

Ballantine's tshirtOS

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The Wearable status update, we created the world’s first digital t-shirt to let wearers truly ‘Leave An Impression.” tshirtOS has an ultra-thin LED screen that displays tweets, GIFS, takes photos and plugs into Spotify. tshirtOS is still a prototype, but if enough people want it, the manufacturing cost will go down. We brought it to life with a kickstarter-ish manifesto film, and an 80’s inspired movie where two geeks have the night of their lives with tshirtOS.

LAUNCH - JULY 2012

Credits

Creative Directors - Andy Sandoz & Ben Mooge

Creatives - Joe Corcoran & Julie Barnes

Strategy Director - Paddy Griffith

Strategist - Niccolo Rigo

Producer - Tom Gardner

Account Team - Al Amin & Al Bowers

Technical Development - CuteCircuit

Film Prod Company - Somesuch & Co

Director - Kim Gehrig

Producer - Lee Groombridge

Sound Design - Anthony Moore @ Factory

Post Production - MPC

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tshirtOS :: T-shirt of the future

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tshirtOS :: The world's first programmable t-shirt

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Early tshirtOS display test

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The tshirtOS iOS app

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tshirtOS prototype electronics

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A digital bottle top that starts the night when opened.

Strongbow Gold StartCap

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Strongbow Gold cider promises a Fresher Start to a more original night. Introducing StartCap, an RFID bottle-top that connects to a reader that triggers when opened. StartCap can check you in on Foursquare, fire a cannon, change the music or remote control an entire bar. We’ve launched it at events in Budapest and Rome, and the best suggestions for what we do with StartCap are on the Facebook page, we’ll try and make the best ones happen.

LAUNCH - SEP 2012

Credits

Creative Directors - Andy Sandoz &amp Ben Mooge

Creative - Jim Stump

Creative Technologist - Rich Dee

Strategy Director - Paddy Griffith

Producer - Hannah Shipman & Agi Szelestey

Account Director - Christy White

Manifesto Film Director - Jamie Mylam

Film Prod Company - CapGun Collective

Director - Ben Woolf

Producer - Blair McDonald & Ollie Allgrove

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StartCap Manifesto film which shows the technology behind the campaign

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StartCap Budapest Event - World's first digital bottle top remote controls a bar

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Record Player Teaser Video

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Spotlight Teaser Video

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Quickdraw Teaser Video

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Analysing the Passion of 350 million soccer fans

Sharp Fanlabs