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A Different Aura: Hoyeon Jung

Written by: Elijah Magalong, CSULB

Welcome back! This week we will be exploring the style of South Korean actress, Hoyeon Jung. 

Originally a freelance model, Jung walked in Seoul Fashion Week, competed in Korea’s Next Top model, and made her international debut in 2016 for Louis Vuitton. She became a household name when starring in the extremely popular Netflix series, Squid Game, receiving critical acclaim and nominations for acting awards. She is currently the most-followed Korean actress on Instagram with over 19 million followers. 

Though often styled by others, her personal style is often androgynous and laid back. In the left image, she sports denim jeans, a simple t-shirt, and interesting low profile shoes. On the image to the right, she sports a denim shirt with embroidery on the placket and sleeves, denim jeans, funky socks, along with brown clogs.

Here she can be seen sporting a Bode quilted jacket, denim, and the same brown clogs. This look is generally unisex, but by the color palette chosen, pink mask, and silhouette, Jung makes these garments her own.

Due to her serious, yet playful demeanor, designers tend to dress her in a range of different looks in their shows. Here on the left, Jung is seen in a wool vest and overcoat, layered with a leather dress and leather boots. On the right, Hoyeon Jung opened for the Fall/Winter 2022 Louis Vuitton Show, wearing a brown leather coat with a cur collar, grey pinstripe trousers, a white collared shirt with a yellow printed tie, and black loafers.

When announced as a Global Ambassador with Louis Vuitton in 2022, she was styled in a white cape coat with gold finishes. She is accessorized with a Louis Vuitton bag as well as slingback heels.

Her demeanor and aura have captured both the eyes of audiences and designers alike, pushing her into stardom. She generally stays out of the public eye, but her presence will continue to be felt within the industry for years to come.

[worldofasianfashion]

"The Human Chanel: Jennie Kim"

Written by: Demi Liu, CSULB

Welcome back to the World of Asian Fashion! This week we will be exploring Jennie Kim's fashion on stage and in the fashion show!

The gifted South Korean performer Jennie Kim displays her skills as an actress, rapper, and singer. In 2010, she went back home after studying for five years in New Zealand. In August 2016, Jennie debuted as a member of the popular girl group Blackpink, which is managed by YG Entertainment.

Jennie, the primary vocalist of Blackpink, took the Coachella stage by storm in 2023. One of the most eye-catching outfits of the evening was worn by Jennie, who wore a tutu-style miniskirt over hot pants, a flower belt, and a jeweled halter-neck top.

In addition to her singing and dancing talent, Jennie serves as a model for high-end fashion and beauty brands like Chanel. Jennie has obtained several prestigious ambassadorships in the fashion industry, such as a long-term partnership with Chanel. Since 2019, the celebrity has represented the French fashion house globally as a brand ambassador. Kim's fans named her "Human Chanel" since she loves the Chanel brand.

Jennie attended the last day of Paris Fashion Week 2024 wearing a voluminous princess dress that she accessorized with over-the-knee boots and layers of gold jewels. Jennie chose a monochromatic ensemble with multiple textures reminiscent of ballet, showcasing her own sense of style. 

Jennie Kim uses her attire as a means of self-expression, whether she is on stage performing or is invited to the fashion show as a guest. Many others have been inspired by her iconic style. Given her versatility, it comes as no surprise that Jennie is favored by so many high-end fashion labels.

Stay tuned for more Asian Fashion articles! See you soon! 

[worldofasianfashion]

In Her Own World: Koleen Diaz

Written by: Megan Heng, CSULB

Welcome back! This week, we will be exploring Fashion, Lifestyle, Beauty, Social Media Influencer and Filipino Youtube star, Koleen Diaz!

Koleen Diaz, 26 year old star, was born in the Philippines, and moved to Canada, currently living in London. She began her Youtube channel in 2012 and has grown her subscribers to 1.58 million and counting. She is known for her unique and iconic fashion styles, mixing a variety of styles including elegant streetwear, coquette, etc. adding her own personality to every outfit. Diaz loves to accessorize, from chunky rings, to layers and layers of necklaces, earrings, armlets, all in the color gold. She loves a good hat, lacey gloves, inches long hair extension braids, ruffles, lace, anything with a spicy texture.

Koleen Diaz’s Instagram is always poppin, featuring her latest adventures and travels with her fanciest outfits. Additionally, she is consistently active on Tik Tok, featuring makeup routines and hair tutorials, fit checks, get ready with me, cooking, lifestyle tik toks, etc. Her Youtube channel offers a sneak peak into her daily lifestyle, featuring a variety of content including vlogs such as  “a week in my life”, “living alone in London”, “morning routines”, travel vlogs, as well as clothing hauls, outfit lookbooks/inspo, and hair/beauty tutorials. 

In 2023, Koleen Diaz partnered with En Route Jewelry, and created her own jewelry collection. This collection is called “the Gilded Age”, described as “baggy pants, bomber jackets, and the elegance of the Gilded Age- a match made in heaven. Every piece echoes the golden splendor of the Gilded Age, reimagined for the modern era.” She released necklaces, earrings, rings, bracelets, and chains, all in the color gold of course. 

Koleen Diaz has captured the hearts of over a million fans, from her Social Media platforms and Youtube Channel, with her iconic fashion style, jazzy personality and elegant cool aura. Next week, we will be exploring Korean Celebrity, Jung Ho-yeon!

XOXO

[worldofasianfashion]

The Vibrant World of Street Fashion: South Korea

Written by: Demi Liu, California State University Long Beach

Welcome from the World of Asian Fashion again! Let's dive into some of the compelling trends in the colorful world of South Korean street fashion!

The distinctive fusion of modernity and tradition in South Korean street fashion is drawing attention from all over the world. K-fashion is the outcome of the fusion of styles. The term "K-fashion" refers to a broad category of styles, including bold, avant-garde, minimalist, and chic. 

The main driving forces behind South Korean street fashion's attraction are the influencers. Their distinct styles are curated and presented on social media sites such as YouTube and Instagram, inspiring hundreds of thousands of followers worldwide. 

Gender-neutral clothing is one of the best features of South Korean street style. It promotes inclusivity and oversized, neutral-colored clothing that transcends gender stereotypes and traditional norms. This enables people to express their style without conforming to gender norms. 

The 90s nostalgia known as the "retro revival" is another aspect of street fashion. This look embraces 90s nostalgia with pieces like sportswear, baggy jeans, and chunky sneakers. The 90s aesthetic is popular among younger generations who want to escape from modern fashion. 

The potential of South Korean street fashion to express individuals through garments is remarkable, as it has developed and is set to impact worldwide fashion trends! Next week we will be exploring the celebrity, Koleen Diaz.

[worldofasianfashion]

A Plethora of Expression: Japan

Written by: Elijah Magalong, CSULB

Welcome back! This week we will be exploring the histories and origins of several Japanese street styles, including Japanese Americana, Lolita, to a Goth style.

Starting with Japanese Americana, Japan has often taken and refined a starkly American style. From olive military fatigues to Levi's denim jackets, Japanese passion for American made clothing began in the late 70s to 80s, consumers vying for garments that were 'Made in the USA' tagged, and from 20-30 years old, from the 50s and 60s.

Though imported garments would eventually slow down, Japanese fascination with classically American styles would not fade. Japanese designers would start to combine the extremely precise, detail oriented Japanese manufacturing with American inspirations. This would eventually result in the successful brands such as Kapital, Beams, Visvim, and many others.

The next style that has roots in Japan is the Lolita style. This originated in the 80s, deriving from the burgeoning dollhouse style that was popular at the time. Distinctly separate from the Russian novel, the Lolita style expresses "cuteness, elegance and modesty."

The style is characterized by lacy frills, bows, and light pink parasols. The Lolita style also borrows from many historical periods such as Rococo and Victoriana, which gives the look such a distinct visual to the onlooker. Lolita brands continue to thrive in Japan as well as abroad, with brands like Baby, The Stars Shine Bright and Angelic Pretty.

The last Japanese style we will be looking into is the Japanese Goth style. While goth itself is not Japanese, an Asian interpretation of the genre has manifested in Japan. Interestingly enough, the original Japanese Goth style started as a substyle of the Lolita style. It is also heavily inspired by the UK Goth scene in the 70s.

Goth in Japan has since evolved into its own larger subgenre, rather than a derivative of another style. This more casual evolution of the style grows as a reaction to the popularity of Kawaii and other idyllic styles in Japan. Brands that exemplify this style would include Tornado Mart, Gadget Grow, and 5351 Pour Les Homme.

Japan has a long list of other styles to explore on top of these styles, indicating the fight for individualism in a collectivist society.

Next week we will explore the street fashion of Korea!

[worldofasianfashion]

The Ever Changing Fashion Country: China

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Written by: Megan Heng, CSULB

Welcome back to the World of Asian Fashion! This week, we will be diving into China, specifically exploring the vintage scene and overall trending fashion of this country. 

Several hot styles are trending such as American Retrocore, described as “popular kid on campus” American aesthetic. The typical outfit combo includes the iconic letterman jacket, blue jeans, baseball caps, and sneakers, or a preppy aesthetic with v-neck sweaters and plaid mini skirts. Another famous trend in China called Athflow is described as “professional enough for the office” yet “comfy enough for the couch.” Essentially, it is athleisure wear with a hint of sophistication, including an oversized blazer or trench coat, paired with cozy sweatpants and chunky sneakers for on-the-go comfort. The Old Money trend is booming in China, characterized by fancy oxford shirts, tweed blazers, and cardigans, in order to portray class and elegance. Additionally, the New Chinese Style trend is currently gaining popularity with Chinese trendsetters spicing up their outfits, incorporating traditional Chinese elements, such as embroidery, silk, and qipao-inspired dresses. The Cityboy trend focuses on simplicity, combining several elements of Japanese, American, and Gorpcore in earthy tones, portraying a comfortable urban aesthetic.  

Streetwear is incredibly popular with famous urban areas, Shanghai and Beijing featuring dynamic street fashion with a mix of local/international taste. Historically speaking, the Vintage Fashion scene in China has been stunted due to fears of counterfeiting, superstitions, and portraying lack of wealth. However, with evolving consumer attitudes, increasing environmental awareness, and China’s Youth, Vintage fashion is perceived as a trendy lifestyle choice. Young Chinese generations today are more involved with distinct cultures, encouraging vintage consumption towards sustainability.

This fashion forward country, China, is ever changing with popular trends and the rise of vintage fashion. Next week, we will be exploring Japanese fashion overall!

XOXO

[worldofasianfashion]

Sustainable Sophistication in Feminine: Grace Ling

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Written by: Demi Liu, California State University Long Beach

This week's fashion-exploring journal featuring Grace Ling will take you on a tour through the elegant fusion of conscious living style!

In 1997, Grace Ling was born in Singapore. Ling studied sculpture and performance art along with modeling before she became a fashion designer. Because of her lifelong interest in fashion, she produced several wearable sculptures during that period, which helps to explain how she developed into this multifaceted designer.

"A one-way ticket to New York." Ling began studying fashion design. She worked for well-known companies like Thom Browne and The Row while she was there. During her time there, Ling learned how to make high-quality clothing, which became a fundamental component of her design philosophy. 

Grace Ling utilizes 3D technology, CAD, and CGI to determine the precise quantity of materials required and produce waste-free products. By using 3D technology, sustainability in fashion prevents the waste of resources like labor, money, time, or facilities.

Ling finds inspiration for her work in everyday activities like taking the train. She draws inspiration from science fiction, modern art, furniture, etc. Furthermore, Ling's designs are a reflection of who she is. As much as Ling enjoys strange things, she also wants to look sophisticated and powerful when she dresses. 

"A sense of eccentric elegance and intelligent femininity" Grace Ling's designs incorporate elements of the sustainable and surrealist art movements. 

Stay tuned for our exploration of China's vintage fashion next week!

[worldofasianfashion]

The Barbie of Fashion: Sandy Liang

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Written by: Elijah Magalong, CSULB

Welcome Back! This week we will be the spotlighting the Asian-American designer, Sandy Liang.

Satin pink bows, Mary Jane flats, and flowery grocery bags may be what is evoked when the name "Sandy Liang," is thrown around but her rise to the top of street fashion in Downtown New York is remarkable.

images from: https://www.oprahdaily.com/style/a23553236/fashion-sandy-liang-chinese-culture/ https://www.nytimes.com/2019/02/12/fashion/sandy-liang-fleece.html?action=click&module=RelatedLinks&pgtype=Article

From growing up in Bayside, Queens to walking around Chinatown and the Lower East Side near her parents' restaurant, Congee Village, Sandy Liang took inspiration from her childhood experiences and role models. The first being her Paw Paw, her grandmother, who continues to be a source of adoration from the designer for her authenticity and eccentricity as a Chinatown Grandma. This leopard fleece on the right was dubbed the “the hottest jacket in men’s wear” by GQ in 2019, which gave the brand its highest level of visibility at the time.

Sandy Liang has since started to draw inspiration the girlhood within. She expresses several times that she is simply a "girl designing for a girl.” She embraces feminine expression through sartorial decisions such as multiple "girly" motifs such as flowers, hearts, stars and anything you would find in a girl's diary.

images from: https://www.harpersbazaar.com/fashion/designers/a42842431/sandy-liang-downtown-uniform-interview-profile/

Her garments mix practicality and a whimsical way of dressing, always designing with the mindset that women may be able to wear her clothes on the subway, no matter the occasion: going to work, playing sports, or anything a woman wants. Her most recent collection emphasized this concept of a female uniform, the dress: the first girl is at prom and the second is a girl getting up from a dream.

Successful collaboration after successful collaboration, Sandy Liang continues to push the zeitgeist instead of being lead by it. Combining both pragmatism and femininity allows women to embrace female energy in their contemporary lives that blur into androgyny. Sandy Liang's juxtaposition of power suits with bows and lace dresses with hiking shoes continue to draw in women who are strong, capable, and in touch with something that connects her audience even before they purchase her clothes: girlhood.

Next week, we will visit the esteemed designer, Grace Ling!

[worldofasianfashion]

POET OF BLACK: YOHJI YAMAMOTO

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Written by: Megan Heng, California State University Long Beach

Welcome to the World of Asian Fashion! Join us as we explore the history and transcending fashion of Japanese Fashion Designer, Yohji Yamamoto. 

https://wolejko-wolejszo.com/yohji-yamamoto-portrait/

In 1943, Yamamoto was born in Tokyo. Initially, Yamamoto pursued a law career, graduating from Keio University. However, he realized his true desire was to pursue Fashion, learning from his mother’s sewing assistants, who was a dressmaker, and attending Bunka Fashion College. After graduation, he created a small ready-to-wear company that gradually attracted buyers from major cities in Tokyo called Y’s, and in the early 1980s, Yamamoto returned to France to open his first shop.

https://asia.nikkei.com/Spotlight/My-Personal-History/Yohji-Yamamoto/Having-the-time-of-my-life-Yohji-Yamamoto-7

Throughout his career, he has created several clothing lines including Yohji Yamamoto, Y’s, Pour Homme, Costume d'Homme, and Regulation Yohji Yamamoto. Moreover, he has collaborated with several brands and artists. 

https://www.vogue.com/fashion-shows/spring-2024-ready-to-wear/yohji-yamamoto/slideshow/collection#4

https://www.yohjiyamamoto.co.jp/collection/homme/spring-summer-2024-yyh/

https://hintmag.com/2020/10/03/yohji-yamamoto-spring-2021/

Yohji Yamamoto is known for creating avant-garde, wild silhouettes portrayed through the color black, utilizing various textures, with snippets of bright hues, displaying his genuine affection for women. He enjoys exploring the relationship between femininity and masculinity, emphasizing black as aggressive, somber, modest, and mysterious.  

https://www.interviewmagazine.com/fashion/yohji-yamamoto-1

https://www.azuremagazine.com/article/on-exhibit-the-genius-couture-of-yohji-yamamoto/

Yamamoto is by far, one of the most awe-inspiring, transcending, Asian fashion designers known to history! Next week, we will explore rising designer, Sandy Liang! 

Stay chic!

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