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Summary
Levius: I believe that in the first six weekends of this class we continued with our initial idea of taking abandoned materials from CoCa Massey and creating ‘art pieces’ out of them. It wasn’t until a meeting in week 4 that Clench thought of the idea to have an Auction, from here we started to do research into other Auctions and everything but our idea still wasn’t 100% clear. We then moved onto the possibility of running the auction and a ‘antiques roadshow’ part together. As both were going to be highly performative so we thought we could have set times for the auction and run 2 or 3 throughout the expo and the rest of the time be attending to the antiques roadshow. It wasn’t until we attended the first expo in week 9 that we realised what would work and what wouldn’t. During a team meeting we decided to cut the antiques roadshow part of our expo and stick to just doing an auction as we knew that people would want to just flow from the start to finish of the expo and then leave, so if they weren’t there for the time we we’re doing an auction they most likely wouldn’t come back to watch. From here we knew we really needed to step up our auction as this was now our only thing we were doing, so we decided to amp it up and focus on every little detail to make our guests have a good time and a good laugh. So for the expo we ran back to back auctions with Jack and Toni taking turns at being auctioneers, Shaun being auctioneer assistant, Clench (and either Jack or Toni-depending on who was being auctioneer) placed in the crowd to make sure it flowed smoothly and provide support for the auctioneer for if the crowd wasn’t participating and setting the mood and Levius outside the auction greeting the guests as they arrived, explaining to them what our expo was and providing them with name tags, paddles and props etc. For our space we knew it needed to be on the end of Level D with the red curtains as we were also getting a red carpet, these together worked really well and set the prestige tone we were after. We were able to use an amazing podium and plinth from Wellington High School which also added to this. We had carefully arranged seating of 18 people as we knew we didn’t want too many people in the auction at one time to keep the intimacy of it. With the red carpet running down the middle we had 9 seats on each side. This way when people entered through the red curtains they are the center of attention and the auctioneer was able to greet them and refer to them by their ‘new identity’ on their name tag. We had amazing classical music playing in the background throughout the whole expo which really set the tone. From as soon as guests arrived at our expo Levius welcomed them, we choose our words carefully so that they would know our expo was prestige. By giving them their new identities of famous or well known people we hoped it would bring people out of their comfort zone and engage with our expo by bidding and trying to win our art pieces. Also by having people such as ‘Kim Kardashian,’ Donald Trump'. or ‘Jonothan Kay,’ it already lightened them up and gave everyone something to laugh about or connect over. Another aspect that we thought about a lot was how interactive the audience was going to be or not be. This is why we felt it was really important two of our team members to be planted in the crowd assisting in the auction going a long smoothly. For example, if no one was bidding they could just place a random bid on one of the art pieces to encourage the audience to join in, we figured if they were being super loud, interactive, vocal and everything it would set the tone and mood for the guests to join in. At the beginning of each ‘round’ of our expo I would let them know that there are people coming up and they would start doing a rehearsed auction for the guests to hear from outside the curtains and to walk in on. This would be Clench and Jack bidding back on forth on an art piece Toni is auctioning on them, we had planned for it to be pretty loud and fast paced to set the pace for the rest of the auction. When a group of people would walk through the curtains after being welcomed by Levius the auctioneer at that time would call sold on that art piece and acknowledge the group and tell them they have arrived just on time for the most prestigious collection of the evening. We felt like this little rehearsed part was very important for the tone to be set and let the guests know it’s fast paced and fun. From here Shaun welcomed everyone and did his introduction.
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Video of our set up and details before the auction started
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Video during the expo of Jack being the auctioneer
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Video of the Chill zone while Koha coffee was being set up
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Chill Zone: Before the expo had started! Was really cool to see the space come together, and with Koha coffee and music going, lollies and play dough, it really set the atmosphere that I was going for and I had so many people telling me they loved it! We didn’t get any photos of the sausage sizzle as they came and set up at 10:30 after the expo had already started but we heard that it was also great
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Before the expo had started; this is our expo all set up
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Shauns introduction at the beginning of each auction. With his ‘accent’ and posh words he really set the tone.
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Overview
Jacks:
The auction worked out really well today! I think everyone played a very important part in selling our very real auction! From the comments I got from people passing through, it sounded like everyone understood the idea we were trying to sell but also had fun! Which was a what we really wanted to achieve! Quite often when talking about abandoned materals and how it effects the environment it can be quite dull, so to hear that we created a fun/creative “learning” environment was pretty awesome to hear!
Clench:
It was great seeing the audience interacting with our expo, getting involve with it and just having a great time. My fellow team mates did a great job on hyping up the audience and helping them to interact with the auction.
Well done team : ) We should proud of ourselves
Toni:
I was really happy with our outcome. I think that our attention to detail really paid off and the use of props, paddles and overdramatic performance from our group really allowed people to interact with our expo. I enjoyed being the auctioneer and found that as a team we all worked well together in each job. I got a lot of good feedback and people loved how we did the spin on the environment and that we were conveying a strong message.
Levius:
I am also super proud of myself and us as a group, we all knew our roles so well and ensured the expo ran effortlessly, we handled all the different situations so well, e.g people coming mid-auction, resetting up the room and props etc, people not being as into it. We all just ran with it and handled any situation that popped up. I enjoyed greeting people as they approached and debriefing them on what our expo it, giving them the paddles and name tags and leading them in etc, it was a lot of work but it was also really fun. When there was a few free minutes of no one coming it was also really cool to actually peep my head in and watch the others doing their thing and have a few laughs as well. I think we portrayed our message in a really fun and light hearted way which is what we were aiming for, I also had lots of people coming up to me after the expo and letting me know how much they loved it and how good it was which was really good to hear.
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The icon we made for the posters and tick off sheets. The hammer really speaks “auction.”
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The night before the expo when setting up, there didnt seem to be a wayfinding system in place the today! so we spent a bit of time trying to help put together a system for participates to use!
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The brochure that was given out to each participant in our auction, that features all the possible sculptures that are for sale! Including the famed “Master Piece”, that is to kill for.. literally kill the environment for.
The Environmental Cost:
It is our aim to allow the audience to make connections between environmental concerns and abandoned materials, capitalism and production. This is why we made our sculptural works from abandoned materials. We wrote on the auction paddles famous environmental taonga, such as ‘Huka Falls’. So the ‘artwork’ could be purchased with the natural world. We encouraged participants to choose an identity: a famous capitalist or industrialist or politician for example. This was with the view to lead the participant to consider the hegemony around the destruction of the environment and to question who benefits. By participating in other expos we found the most successful teams created a sense of fun. We wanted our offering to be upbeat, interactive and enjoyable, so we added other characters such as Justin Bieber.
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Outfit and sculpture for our expo!
The “Book Shelve”, is meant to represent the ghost of designers past, all the abandoned materals that designers throw away to have the best lastest new technology, thats just been thrown onto the book shelve and not used again.
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Auctioneer Introductory Script
Welcome to all of you to The Massties Fine Art Abandoned Material Auction, in Wellington. Welcome to those buyers on the phones, and joining us via live stream. Good morning to you in Asia, Good evening to you in Europe and Good afternoon to those bidders in North America.
Today is a unique opportunity to bid on a range of priceless and contemporary Masterpieces. It is up to you what you wish to bid, from the selection of paddles you have. All bids are Final.
Without further ado, we start the Auction with Lot Number One, “The Woman in Brown”.
S.T.M, Week Eleven
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Setup! - Prop table - Paddles - Red Carpet - Auctioneer setup (hammer, notepad to write down sales, fancy pen)
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