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Social Media and Political Participation

In recent years, social media is quietly changing the way citizens participate in politics. Big data shows that most voters are choosing to learn about political trends and express their political opinions through social platforms. Social media provides a corresponding channel for voters to obtain information and a convenient channel for their participation in political discussions. A high probability of realizing the concept of a mobile phone in hand, all the information I have. To some extent, changed the thinking of most young people who are not interested in participating in politics. Most like Facebook and Twitter have created new opportunities for political mobilization for cognitive and discourse participation However, the well-known social media has gradually become the main tool for political communication. Under the concept of capital globalization, marketing concepts have gradually penetrated into the political field. The law of media communication can just be connected to marketing, providing it with unlimited possibilities, like the major mainstreams. Political advertising on social media is increasing at an alarming rate each year. So social media is having a positive effect on the general environment of citizen participation in politics. The social media platform does not require citizens to spend a lot of time and money to support a political party in a certain constituency. It can be easily done during the rest of the day. Candidates can also spread their political ideas through video media to get more Multiple votes and more. But because of the openness of social media, the speeches of candidates and citizens have been magnified in the public view, and everyone is responsible for their own actions. Although social media provides a convenient platform, Despite the growing number of social platforms for political participation, the overall effort to mainstream social discussions based on social media and citizen-led politics is not a particularly impressive figure (Porwol & Ojo, 2017). There are still citizens who do not care about political life and do not intend to participate, and there is research that social platforms cannot change this. However, it turns out that although social platforms can't change everyone's thoughts at one time, they must be slowly changing and affecting another group of people. The topics in social media are carefully selected and all are based on feelings of citizens. The premise is, so change is not made overnight, it is slowly passed through the changed people and then change the people who have not yet made a decision. Social media is influencing the lives of citizens in all aspects. It is the medium between political life and citizens. Good use will have a positive impact, and improper use will also have a bad impact. Only by following the needs of the times can the social platform be applied to more people.

Reference list

Porwol, L. , & Ojo, A. (2017). Barriers and Desired Affordances of Social Media Based e-Participation: Politicians' Perspectives. International Conference on Theory & Practice of Electronic Governance. ACM

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Social Media and Political Communication.

Since the 2016 US election, everyone has felt that the influence of social media on the public cannot be underestimated. The birth of social media itself has changed various inherent lifestyles in life, and has also provided an innovative basis for exchanges between political parties. The main characteristics of social media include: decentralized democracy, popularness, and individuality. , And speech gathering. These characteristics clearly reveal the advent of a mass-based party era. The government with high public participation is undoubtedly the most stable. And social media just provides a certain platform for the public to communicate. Subversive tactics on open platforms such as the many guerrilla newsletters (similar to the exchanges of Trump and Hillary on Twitter) constitute the most recent political “global activism”, making full use of popular characteristics (Baden, 2015). But just because social media provides a corresponding platform that allows any kind of people to comment and control speech, the anonymous communication of social media to a certain extent loses control of such multi-person gathering online activities, which will lead to The generation of violent speech, etc., will also cause some people to launch aggressive attacks on ordinary people because of their anonymity and they are not responsible for their actions. This will affect some normal political communication. In the analysis of the results of Trump ’s election, it is not difficult to see that the role between social media and political parties is obvious. Trump fully relies on the popularity and aggregation of social media to obtain votes for himself. To change the style of the past, it is no longer necessary to gather all kinds of media into the conference room, but to make a statement directly on personal Twitter and @ various large media to be official, this way has never been done before. With the foundation of social media mass base, Trump has become a topic, and people have discussions in their lives. The discussion process may affect the decisions of others. This is also a clever fusion of social media and political communication. But Trump's case depends not only on social media's assists, but also on his own combination of contemporary communication methods, people's access to information, and a thorough preparation in all aspects to make this time social. The influence of the media is so strong. Studies have shown that news media have a significant impact on the formation of public opinion. This influence is interpreted in the media and social media as the media's agenda setting role. It is mainly divided into three levels. First, the focus of public attention on a few issues or other topics is released at any time to get more different attention and interpretation of other thinking. Second, set the specific genus of the problem and theme . It can be seen that the power of the information network can not only affect the communication between political parties simply by casually speaking, but must be closely analyzed and processed to achieve unprecedented results. Of course, there are also some serious problems in mainstream media's control of public opinion. To provide a platform for the public to regulate and formalize is a matter that we must always adhere to.

Reference list

Baden, D. S. (2015). 《Occupy-Wall Street》, Ocularpation: Wall Street und Emergency Room. Kunst und Öffentlichkeit. Springer Fachmedien Wiesbaden

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Social Media and Political Knowledge.

The content of political knowledge about digital media has always been diversified, but what types of knowledge will specific digital media provide? In addition to the basic political ideas and political outlines, the political knowledge content covered by social media will also contain some important remarks of the governors. The information provided by digital media is provided through big data. It will select and push related content based on your browsing history. Therefore, the push of political knowledge is likely to be related to personal values and world views. Our memory is first of all A huge source, digital media has only helped us to classify knowledge. But at the same time, we will also receive some hot topics that are pushed by social media. This is the performance of social media itself. It will push the content to people who do not follow according to the popularity of the public, but many times it can be popular The content is paid for, so to some extent it will prevent some really useful knowledge from being passed on to the people. Paid male guarantees the validity and usability of the content. The unique quality of the content presented by social media has a certain impact on the balance of power between and within parties（Jacobs & Spierings, 2016). The communication conditions provided by social media make the daily communication of citizens politicized. This is one of the strengths of social media, but improper political speech or not being accepted by the public is an existing malady of social media. The promotion does not allow more citizens to participate in political exchanges, nor does it improve the political understanding of citizens. Political comprehension is a prerequisite for political action and it is independent of political communication and participation before action is needed（Reichert, 2015). So the guidance of social media's political knowledge is particularly important. Besides, can we only discover knowledge through the active push of social media? The answer is no. We should also have the ability to analyze and screen the knowledge. We should find our own things suitable for ourselves under the premise of a wide range of social media, transform them into our own knowledge, build our own knowledge castle, and Only by maintaining the intensity of learning can you maintain your political understanding. In summary, although social media covers a wide range of knowledge and can provide people with a certain degree of academic reference, academics are inherently different, and the same is true in social media, whether it is political knowledge, news, or daily life It is possible that the quality of the content cannot be guaranteed for various reasons, so we live in a huge world of knowledge and we must learn to discern the content we have learned by ourselves and form our own right and wrong view to judge right and wrong based on our own experience. Social media itself also needs to review itself to serve the public with the basic requirement of high-quality content push.

Reference list

Jacobs, K. T. E. , & Spierings, C. H. B. M. (2016). Social Media, Parties, and Political Inequalities. Palgrave Macmillan US.

Reichert, F. (2015). The prediction of political competencies by political action and political media consumption. Journal of Social Science Education, 13(4), 95-114.

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The connection between social media and election campaigns.

Given the recent lessons learned on social media and election campaigns, here are some simple insights and analysis. The data shows that the correlation between social media and election campaigns is becoming stronger and stronger. The main reason should be the change in the way of political elections in the 21st century. The most obvious manifestation is the traditional media to the new media. Traditional media is mainly represented by newspapers and magazines. Information collection in traditional media requires a certain process. Collection, arrangement and release must be reviewed by the publishing agency and finally released. Information and content, and thus the advantages of the alternative functions of the new media are becoming more and more obvious. With fast and wide coverage, the participation rate of the whole population is recorded. The big data formed through technical analysis will be uploaded to the search engine, providing various Convenience. For example, the number of votes in current election campaigns can be easily calculated through technology, which greatly reduces the disadvantages of counting votes for a long time in the traditional era. But at the same time, we are also considering whether any citizen's participation in political elections or opinions on social media can be well adopted, or whether the opinions of citizens have affected. In response to this question, I think Trump's election to the United States in 2016 can serve as a strong proof. Because after the election, Mr. Trump made it clear that "I have a large number of fans on social media such as Facebook, Twitter, and Instagram. This is a huge power. This advantage helped me win this election. Has more campaign funding than I do, but social media has more power. " There are also articles that indicate that in Norwegian-party-centric systems, the need for politicians to use social media to display personal images and post personal information online is not obvious. So the personal and conversational aspects of social media may contradict the structural communication strategies of political parties（Shukla & Aleiferis, 2016). It does not completely influence the outcome of the campaign. At the same time, various types of social media have begun to place a large number of political ads. We can easily find the past deeds of candidates in the Google engine. Some of them are even gorgeously packaged, and compared to other ads. There are endless stream of advertisements. The authenticity of advertisements and the advocacy of content are no longer discussed by social media companies. Their focus is that the surge in the number of advertising spaces represents a steady stream of income, so the authenticity of some advertisements needs to be studied and determined Whether it is for the convenience of the election campaign or for its own personal benefit is worth pondering. So we need to improve the supervision of online politicized speech and personal elections for marketing purposes on social platforms to ensure the correctness of social media and election campaigns.

Reference list

Shukla, J. , & Aleiferis, P. (2016). Spray development with hydrous and anhydrous ethanol fuels for direct-injection spark-ignition engines. Information Communication & Society,16(5), 757-774.

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Recently I was studying the content of political speech in social media, and I learned a few profound points from the study. I want to briefly discuss it today.

The types of social media appearing in the eyes of the public today are diverse. In Europe and the Americas, and even globally, the probability is divided into two

categories. One category is Mobile Instant Messaging and Social Media. The common social media are FaceBook, Instagram, Twitter, etc. Most of Mobile Instant Messaging is like Whatsapp, Messenger, etc. The variety of social media has enriched life to a certain extent, but we can also clearly feel that social media is having an impact on the political atmosphere of various countries and indirectly affecting some important political decisions. More and more people rely on social platforms to make political speeches and political opinions under their own worldview. It does not take into account the so-called political correctness

But everything has to be treated dialectically, and social media has a dual impact on us.

The U.S. opinion poll and research agency "Pew Research Center" released a survey report these two days.

The data in the report indicate that most people in the United States believe that social media is destroying the quality of news and misleading some political opinions. The reason is that they feel that there is competition in various types of social media, so many times the content published on social media is modified. Speeches based on eye-catching and increased reading do not consider the consequences behind the speech.

Because publishing such overly topical content will lead to comments from netizens, and then inexplicable factions will attack the Internet with words, which will aggravate the conflict fundamentally, so too free political speech of social media comes from this level Seeing does not produce good results.

But social media is a space that allows more political participants to quickly exchange and exchange opinions on important issues and events (Lilleker & Bonacci, 2017).

Except for the bad aspects, the development of social media in recent years has indeed promoted social progress. More and more users are engaged in this discussion space. Incidents, this speed of transmission is not something we can do with newspapers or emails. The breadth of communication coverage is one of the advantages of social media.

In addition, the age group participating in political discussions has also been widened. In the past, only adults made political speeches. Today, young people can also discuss or pre-learn through social media, which is good for any country. Every day, his own people are concerned about the progress of his country, and this country will certainly be extremely powerful.

Through online politics, a third space can be spawned. Everyday, online, and lifestyle communities spontaneously form political dialogue and participation, and people can benefit from it because this is a spontaneous discussion of social media topics (Wright et al, 2015). The exchange of their respective political opinions makes this connection closer.

Reference list

Lilleker, D. G. , & Bonacci, D. (2017). The structure of political e-expression: what the brexit campaign can teach us about political talk on facebook. International Journal of Digital Television, 8(3), 335-350.

Wright, S. , Graham, T. , & Jackson, S. (2015). Third space, social media and everyday political talk. Routledge Companion to Social Media & Politics.