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Final Display

The photograph of the 6 merged photographs is pinned up and displayed at eye height with my photograph blurb/description and caption with a red border to emphasise the “perfect red lips” in the photograph.
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Western Beauty trends, 1925-1945.
Zara Lane, ‘The attempt’ - Western beauty trends 1305x297mm, Auckland, 23rd October 2020.)
‘The attempt’ is a series of photographs merged together to form a billboard-like experience, uncovering the narrative of the struggles of women, post-WW1 pre-WW2. Women had to fight for their identity, finding self-confidence through beauty trends, pushing against the manipulation of men becoming sexualised. This resulted in beauty trends oscillating between masculinity, fighting for equality, and femininity, without bowing to the male objectifying desires.
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Final Series

After photoshopping and editing each individual photograph, I merged together the photographs in one cohesive strip representing an advertising or film billboard. Women were commonly used to draw mens attention to a certain product or a film and were used on packaging, posters, advertisements and billboards.
The women on the far left represents the 1945-1950s hourglass expectation, a women who is purely seen as a mother, a housewife, wearing simple blouses as they were cheap and modest after the war however wearing bold floral patterns as they brought attention to their hips creating a fertile seeming physique. The legs represent the period of early 1940s as nylon was expensive and women still wanted to look as if they looked after themselves, the societies expectations of them was to look as if you are put together.
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Feedback Conversations
Renee and I have been in constant conversations, open and honest about our opinions of each-others photoshoots. Critics which have been helpful and helped each-other develop our ideas and/or cut down our options.

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Photoshoot Six
This photoshoot is discovering the trend of the perfect red lips, Beauty spots and Masculine blazers and smoking. Women took up these more masculine trends and aesthetics such as blazers and smoking to create an illusion of being more masculine to increase their chance of being accepted for equality removing the stigma of only being useful for house chores or being a sex symbol.

My final image is narrows down by composition and the natural quality to the pose. There needed to be space on either side of the photograph to merge the images together. My final image was chosen as it was not an cliche pose or over masculine in positioning so therefore didnt compromise my intended meaning for the women not replicating a man but trying to become equal through clothing and habits yet in her more feminine nature. The lighting was purposefully chosen to be from side on as that was the style that most photographers used when photographing women back in the 1930s. Emphasising the bone structure and curves and shadows bring out the depths and structure of the shape.

Sketches of framing for photoshoot
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Photoshoot Five

This photograph was neglected as it was too difficult to add into the series and was not cohesive enough. The meaning of this photograph is represented behind the fact that Women emotions and human ness was blacked out and became objectified as sex objects or house hold help.
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Greta Garbo
“A lonely and isolated woman.”
https://www.bbc.com/news/world-europe-42226698
https://www.filmsfatale.com/blog/2020/4/14/greta-garbo-what-if-she-kept-acting
Five quotes by Greta Garbo to create an insight to her life as a famous woman in the 1930s:
1. "There are many things in your heart you can never tell to another person. They are you, your private joys and sorrows, and you can never tell them. You cheapen yourself, the inside of yourself, when you tell them."
2. “There are some who want to get married and others who don’t. I have never had an impulse to go to the altar. I am a difficult person to lead.”
3. “I like the sea; we understand one another. It is always yearning, sighing for something it cannot have; and so am I.”
4. "I don't want to be a silly temptress. I cannot see any sense in getting dressed up and doing nothing, but tempting men in pictures."
5. "I smoke all the time, one after the other."
These photographs were manipulated in the way to make them come across as sexy or enticing to the male audience. Inviting them in to her mystery. Creating an earning of them to come and watch or buy what she is selling. She as an actress is making money off and is represented by male producers, these men use her as an object to create demand for their produce. She would have no say into what her photographs look like or who they are taken by. Staring straight into the lens creates that sexual connection between the viewer and the actress Greta. Never smiling, she never seems really filled with joy, making it seem that she doesn't enjoy these photographs. Although women were fighting for equality during the early 1920s-1930s it seems that most if not all photographers were male and therefore had a male perspective and craft when capturing these women's beauty. Cognitive Bias - Creating their own "subjective reality" from their perception of the produce. An individual's construction of reality, not the objective input, may dictate their behaviour in the world. When facing photographing women in the 1925s-1945s men would create a bias photographing women in a way that they see them and not all people see women, coming across as simply a sex object - something ‘pretty.’
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Mexican born American actress Raquel Torres
bluebrocade.com
This photograph of Raquel is hard to say that its intension is not sexual. The fingers by the open mouth, deep stare and large amount of skin really communicates that men created and manipulated the way women thought during these periods. Since men were the producers, photographers and directors they were also the producers of trends directly coming from their actresses. These women were objectified to bring in money. The more eyes wanting to look at these images the more attention, the more attention the more profit. The women's elegance, beauty and genuine personality does not shine. They must have large amounts of skin on display and a become an sexual enticement. Peace, privacy and purity compromised if not stolen. This then impacted women all over the western world, shortening dress, and making clothing more scandalous.
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Katharine Hepburn Smoking, 1930s is a photograph by Everett which was uploaded on December 2nd, 2011.
https://pixels.com/featured/katharine-hepburn-smoking-1930s-everett.html
A direct advertisement for cigarettes,Cigarettes were also sexualised. If you were a male you would pay attention to this ‘hot’ women, objectifying her. Thousands of men would lust over her photographs ignoring her depth, her talent her intelligence and paying attention only to her beauty, what money she could bring in and attention she could capture.
Jean Harlow, 1930s is a photograph by Everett which was uploaded on December 2nd, 2011.
https://fineartamerica.com/featured/jean-harlow-1930s-everett.html
This photograph of Jean is like many of the women of her era, purely meant to show off her skin, curves and mysteriousness. The deep shadows only emphasis the shape of her body and bring the eye into her waistline. Her eyes are obviously not the priority of this photograph as they are both not in focus and not lit up well. The male photographers are obviously capturing the male point of view only in this photograph and representing what they would like to see and not what the women were fighting for in that era - Equality. Not for being sexualised and objectified. The desire to fight for there self ownership and identity in an equal society.
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https://www.marieclaire.co.uk/fashion/1930s-fashion-the-women-who-defined-thirties-style-78149
Photographs of beautiful and famous 1930s women to study and reflect on
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https://www.simplemost.com/1920s-beauty-trends/
A great website for 1920s beauty trends
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Admin with makeup Artist Steph Knight
Stephanie Knight - Makeup and hair artist styling my model Maddie

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https://www.idealiststyle.com/blog/beauty-ideal-over-the-decades-part-11-the-20s
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