zelitesolutionsblog-blog

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Marketing in Unchartered Waters

The words say it all: marketing in uncharted waters is marketing your services/products in the time of crisis or put it as in the time of uncertainty.

In times of uncertainty, it is quite natural that costs are cut, and investments are postponed. Marketing budgets could be one of the first things to get slashed.

However, in the long run, as the famous saying goes, ‘when times are good, you should advertise. When times are bad, you must advertise’ for a simple reason, ‘we are here to stay’.

When the chips are down, and uncertainty clouds our vision, habits will change—customer priorities change which will indefinitely influence their buying behaviour.

Ross Simonds of Foundation Inc says, “Search habits change. Social habits change. Email habits change. Smart marketers will recognize this and be empathetic to the realities of journalists, customers, and their industries. They will adapt the way they write, promote, and conduct outreach”.

So, keeping that in mind here are a few pointers that can help you improvise your marketing techniques, adapt, and overcome.

Collect data from various touch points: Unlock the full potential of customer data from across touch points to derive actionable insights. Use the power of consumer insights to understand how customer behavior and perceptions have changed and then devise a response plan accordingly.

Help people: Helping people will, in turn, help you to connect with your audiences/customers. A little empathy can go a long way. In times like these, care about adding value and just helping people out without being salesy or pushy.

We all have businesses to run but what good is a business if it cannot solve the most real problems of their customers?

Customer segmentation: Identity which set of buyers will pull back and understand which of your products are considered essential by your customers. As marketers, it is imperative to segment your buyers based on their willingness to spend in turbulent times. Among marketers, hyper-targeting or extreme targeting signifies an unchartered territory with a desire of conquering the furthest extent of digital marketing frontiers. For architecting a successful marketing strategy read our blog on Power of Hyper-targeting in the Digital Marketing Era

Last but not least

Take care of yourself: At the risk of sounding cheesy, we need you! We need you to take care and stay safe.

That said, businesses that spend strategically during downturns will have a competitive advantage during recovery.

[zelitesolutionsblog-blog]

Microsoft SharePoint and Its Benefits.

In today’s world of technology, Microsoft has played an important role, of which Microsoft SharePoint is the most popular used enterprise-ready platform. SharePoint is implemented by corporate organizations to simplify the creation of sites and subsites for various teams across different departments.

SharePoint can give your organization a persuasive communication and information exchange system with enterprise-grade security.

The benefits of SharePoint are so captivating that almost every company from the top fortune 500 companies have deployed it in their respective organizations.

So, let’s dive into the benefits of Microsoft SharePoint. Here are the top 5 benefits which will not only help you improve the process of your organization but also change the whole dynamics of it.

Easy user experience

In this busy and technologically advanced world, any business needs a simple and easy to use technology or application. SharePoint does precisely the same. It is a unified platform with native client-desktop applications, e-mail and Web browsers to provide a consistent user experience. It simplifies how your team interact with content, processes and business data.

Advanced security

Security is a crucial factor in any organization. Microsoft SharePoint provides advanced security which reduces the risk of information being leaked, outages and unauthorized access to data. Because of the out-of-box workflow, you can share information with your team members or colleagues without worrying about the information being leaked.

Document Management

SharePoint’s Document Management feature helps you create documents, share them with your teammates, edit them collaboratively, sign them to authorise and publish to the relevant users, in addition, to securely store them. The advanced feature allows you to easily manage the entire document lifecycle online within a single browser tab, without mountains of paperwork and time-consuming steps.

Effective management and Mobility

SharePoint not only provides you with efficient management towards the employees but makes sure the company information is in an organized and accessible manner. The central benefits of SharePoint include a streamlined flow of information and cloud storage that can be accessed by mobile devices.

Informed employees make better decisions, meet deadlines, understand the shared business strategy, and contribute better to it.

Increasing productivity of employees

Employee productivity and time management are essential for every company. As SharePoint avails the feature of providing all data which is centrally accessible, this helps employees to become more efficient and can take better decisions. This way, not just employee productivity is improved but also the productivity across all departments of the organization.

Cost and Time effective

SharePoint is very cost-effective. With SharePoint, a user can create basic websites and sub-sites, without spending time on using various expensive codes to keep your organization information secure.

You can also customize content/policies/information by deploying Microsoft SharePoint into your organization.

Check our recent case study on SharePoint 2016 implementation for a German Based Company to automate their internal processes (HR, Sales & Customer Service).