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You Just Can't Do Without Them

Today's business is show business for almost all kinds of traders. The things that are displayed in a beautiful and tasteful way attract customers and influence their decision to buy without a doubt. To give an attractive look to stores, mannequins of different colors, shapes and sizes are used. Head mannequins, torso mannequins, backless mannequins, full size mannequins etc. are designed to display quality and expensive products creatively. A display mannequin usually includes all body features from head to feet. The mannequins are made of several materials like glass, plastic, wood, wax etc.

Display mannequins help buyers in deciding about the best products for themselves. Display mannequins give them an idea regarding the suitability of a product. Many stores use those mannequins that resemble famous people.

One thing is to be noted here that every showroom and every store has almost the same variety of mannequins. It is up to you to make use of these mannequins with exclusivity. You can arrange classic themes, calm lighting, reflection, decorative items etc. to give display mannequins an eye-catching look. Candles, toys, artificial candies, balloons, a colorful hat, bow, a muffler or a simple piece of cloth can do the needed magic.

One important thing should be kept in mind that your display mannequins should correspond to the image of your store and locality. To keep up the exclusivity of your brand, it is necessary that the mannequins have the capability of communicating your message to buyers. The windows and stairs of the stores can also be used to place display mannequins in order to attract any casual observer.

When you start setting the display mannequins, always begin from the main point. Your core point should be chosen with extreme care. All the other objects should be displayed in such a way as to highlight the central point. For example you are going to display a delicate and classy lady dress, prefer to use male mannequins with approving faces around the female mannequin. It will give a nice look to your store and also attract teenage girls to buy that dress.

A customer cannot overlook your well-displayed mannequin dress. Use stones, artistic wooden pieces, lighting or whatever you need to highlight your central point. You don't need to buy mannequins in great numbers. Try to buy plastic mannequins that can be recycled easily. You can also take some new ideas from magazines and Internet.

Article Source: http://EzineArticles.com/4555695

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Display and Promotion Ideas For Boutiques

Boutiques are in an exclusive position to really get creative with their displays and promotions. What might seem out of place or over the top in a traditional retail store can make a boutique interesting and unique. Use this fact to your advantage when you are creating your displays. You might just find that certain merchandising tools, such as mannequins, can help you to brand your image, sell your clothing and accessories, and help you to make a lasting impression on your customers. Actually, an interesting window display can bring in a lot of new customers on its own.

To create an exceptional display utilizing mannequins, you need to first consider your store image. If you want your boutique to be recognized for its individual style and unique décor or standards, then you need to make sure that your displays communicate this message. Having an ordinary display can make your boutique appear dull and boring. This is the last thing that you want when you own a boutique.

Shoppers are interested in boutiques for many different reasons. They love the charm, the interesting decorations, the personal service, and the unique products and brands that boutiques usually offer. You can use your window display to quickly communicate to passerby that you, in fact, offer just the things they're looking for.

For example, you can display signs or window clings provided by the companies whose brands you carry. This tiny form of advertisement will attract people looking for those hard to find brands that you carry. You can then attract people looking for personal service by advertising your services. A small sign should be sufficient. Have it communicate the unique services that you offer, such as free alterations, personal styling, custom fittings, whatever the service may be.

Nothing in your window display is as important as the mannequin display. Mannequins communicate to customers the atmosphere and attitude of your boutique. People connect with mannequins on different levels as soon as they lay eyes on one. This marketing phenomenon has mad mannequins the number one selling tool in retail for decades.

Customers rely on their first impressions to determine if they trust the business. They need to trust you in order to decide to buy. They need to see what you're offering, imagine themselves owning, using and wearing your products, and be able to determine how that would make them feel. If a customer does not go through this process within the first few seconds of looking at your display, then they are not likely to enter the store or buy anything.

Use this knowledge to your advantage. Set ups female mannequin displays to attract women. Use mannequins that are specifically designed for your products, for example, use a dress mannequin for dresses. Be sure to select clothing and accessories that communicate the style of boutique that you run. If you use mannequin displays and window displays to accomplish that positive first impression, your sales could really increase and your customers will stay interested and loyal.

Article Source: https://ezinearticles.com/?Display-and-Promotion-Ideas-For-Boutiques&id=3597395

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Retail Impressions With Mannequins

Designing a retail merchandising display takes a lot of thought and preparation. Use this guide to gain an understanding of the presentation process and how mannequins can make a difference in your sales. Here we will discuss mannequins as they relate to product presentation, showcase and customer impression. Mannequins, in particular, are effective, time-tested mediums for delivery of several marketing messages.

The first step is to analyze the marketing data as it relates to your target market. Meticulous planning will help you to zero in on the buying rationale of specific customers. You may even decide to survey your current customers to gain insight into their buying patterns, reasons for buying, their overall impression of your store, and more. Learning what turned a customer from considering a purchase to making one can be very valuable. Furthermore, you want to find out what draws them to your store in the first place.

Take a look at your competitors, particularly ones that are more successful than you. The store displays, store layout, showcases, and merchandising displays are probably crucial to getting customers and keeping them. You need to lure specific customers inside, and then deliver on the promise that you made them.

Making the first impression is, in general, telling the customer what they can expect when they enter. Gaining the customer's trust is how you gain loyalty and business. Make sure that you keep the trust building at all times. For example, if they see fluorescent lights, big signs, and garment racks outside of the door, then they are being promised some good deals.

Once they enter, the "big sale" theme should continue and your prices should meet their expectations. They will probably be expecting mediocre customer service, low inventory, and very little personal attention as well as low prices. If you are having a big sale and are advertising it with big signs and bright lights, then this is your chance to exceed the customer's expectations by treating them really well while they are in your store.

If you have really nice window displays with mannequins dressed in exciting new fashions, then that better not be all that you offer. Make sure that you continue to show the customer that you are on top of things once they enter. Mannequin displays and showcases should be throughout your store. They communicate more than you could tell a customer with words. Their position, expression, location and situation can say as much as the outfit that they are wearing.

If a customer is going to buy, they will need to somehow identify themselves with your store. This is why mannequins are so effective. People can identify with the human form, recognizing its attitude and place in society with a single glance. The more your customers identify with you, the more they will trust you and bring you business. When you position a dress mannequin, make sure that you are considering the attitude and social scene that your target market identifies with.

Using your mannequins to convey a message to your customers is a good way to gain their trust. Not only will you be luring people into the store, but you'll be continually bombarding them with three dimensional impressions of how they wish they looked and felt. This technique of building customer trust can make a world of difference in your retail sales.

Article Source: https://ezinearticles.com/?Retail-Impressions-With-Mannequins&id=3101150

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Mannequins - Display Solution

You want to buy a dress you saw someone wearing but, sadly you never get it in any showroom. You checked out swanky showrooms, designer outlets but still waiting to get what exactly you want. While coming back from office one day, walking down a street, suddenly you notice a dummy sporting the very dress that you have been longing to buy. There and then, you make your mind, go into the shop and just buy it.

This is what display mannequins do. You don't have to call out customers, you don't have to lure them with discounts; just get a dummy and it tells all about your products. Making name in the market is not easy and that too in such competitive scenario. Every customer has thousands of other options, he won't waist even a singe second to go to some other shop. So you hardly have some minutes or rather seconds to impress your customers. First battle is to make them enter the shop and the next is to satisfy them.

To make an impact on the customers, get some dummies for your shop. These days, a wide range of mannequins are available in the market. They come even in some interesting still movements and, the premium quality ones really look 'cool' with your display products on. What you can't do in a month's time, these can do in some seconds. It just needs a glance of the passer-by and it can never go unnoticed for sure. Every one who passes by your shop would definitely notice and rather fix eyes on the products on display.

How you dress your window is very crucial in any outlet. That is the window to the world. So better adorn it in style with your best works/ products. Fake model display works well and even some statues or dummies on the side of the entrance look beautiful. Such different display solutions always attract customers. Another benefit is that you don't have to wait for the customer to come and see your products. One can get an idea about the products and hence can invite oneself to buy things. This solutions works in most of the shops; however if you deal into apparels, custom or real jewelry, handbags, or any handicraft- this is indeed a wonderful advertising way out.

With such elegant and classy display, stylish retractable banner stands are very helpful in catching attention of the customers. Right choice of colors, visuals and font style on the banner can do wonders. Good arrangement of lights such as spot light on the outside banner stand or lightened up fonts can enhance the over-all look of any store. Compared to visuals, mannequins are more eye-catching and noticeable. They beautify your store and display your products at the same time.

ZIEL supply various kinds of display mannequins from the female to male, the fabric to the fiberglass, and some customized mannequins. If you are interested, search us on the Internet to find more.

Article Source: https://ezinearticles.com/?Mannequins---Display-Solution&id=5042828

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The Right Mannequin for the Rite Store

Like the clothing you wear, it takes taste and talent to know what goes with what. Mastering your style is a critical step in your self-expression and allowing you to expose the parts of yourself that you want others to see. People are going to judge you one way or another and being able to influence their judgment not only puts you in control of their impressions but helps you get to where you need to go in life.

The same concept applies in store design. You have to have a vision of what kind of environment you want to project. You have to know what you want your customers to think and what you want them to feel. This is the art of interior decorating. What I will do today is focus on a specific part of in store design in an attempt to aid those of you who have not yet giving this aspect of your business the amount of thought is needs to make a difference.

Our topic today is mannequins and dress forms. But before we got to that lets take a moment to understand what kind of store you are running. There are three general types of stores; teenage, family, and upper end. The reason for dividing the store in this way is based on a lot of thought a research but I will not spend the time going into that now.

If you are running a store that caters to teen and young adult or college kids you have to know your crowd. And in this case of mannequins you don't what to have somber looking or over classic mannequins staring down at them, they already have parents for that. You need to have relevant mannequins. The same thing goes for family of children's clothing stores. You do not want to have seductive cat walking mannequins in stores like these it completely defeats the purpose. You need to have responsible looking adult or fun loving children mannequins. Nothing else will work.

The thing to keep in mind is that the whole point of mannequins and dress forms it for them to look like the people who are going to be seeing them. If you have a high class store you need to make sure that you mannequins are classic and distinguished looking not sleazy or careless posed ones.

The bottom line is, and I'll leave you with this; you got to know your customers. Make your mannequins and dress forms look like the people who are going to be shopping in your store and them your investment will begin to be useful. Otherwise you are wasting your time and money. Good luck.

Article Source: https://ezinearticles.com/?The-Right-Mannequin-for-the-Rite-Store&id=6444605

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Display Mannequin in Retail Store Environment is Effective Sales Tool

They were the subject of a cheesy movie that became one of the biggest hits of 1987. They were the subject of an even cheesier 1991 sequel. They have also arguably become one of the most prominent and powerful tools among successful clothing retailers worldwide. And mannequins continue to play a growing role in retail clothing sales today.

Beyond being unlikely movie stars, Mannequins are among the most effective sales tools in a retail clothing environment. But mannequins don't just sell the clothes they are wearing. They are actually important tools for selling all of the clothes around them as well. Mannequins show customers what the store is all about and they create an image within the mind of what to expect from the clothes the store carries.

The biggest thing that mannequins provide is a beacon to certain areas of the store. Mannequins dressed a certain way tell people who are in tune with that particular style that this area of the store is for them. They also are the most visible elements of the store from the outside. This is especially important in large malls where window shopping is the name of the game.

It is important that retailers think of their display mannequins as an element of interior design within the store. Mannequins are important tools for all clothing retailers because they contribute to the store's overall ambience and personality. More than any other element of the store, the way mannequins are positioned and dressed tells passersby and shoppers what type of customer your store caters to. Be sure that the mannequins' appearance supports the mood and flavor you seek to create in the store.

The most important thing to remember is that customers view their favorite shopping destinations as reflections of their own personality. As a result, it is important to use mannequins to display your products in a way that your target customers will identify with.

Article Source: https://ezinearticles.com/?Display-Mannequin-in-Retail-Store-Environment-is-Effective-Sales-Tool&id=227501

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Mannequin Couture - Differentiate Your Products

In high fashion designing and dressmaking, the custom high-end mannequin - mannequin couture - has been shown to significantly increases sales potential. A mannequin that duplicates the target public's perception of themselves and displays garments as the customers would wear them does 2 things:

allows customers to visualize the garment on themselves;

creates an affinity for the product that wouldn't otherwise exist.

Wouldn't it be ideal if every mannequin could be created specifically to your store design, fashion style, garment cut and size?

Many believe that customized mannequins are prohibitively expensive. This is a myth. It's possible to create many custom mannequin ranges at no additional cost to a normal retail mannequin range. The mannequins are ideally suited to their cut and style of clothing, and commensurate with the visual merchandising strategy.

Mannequins communicate with potential customers, creating a connection with the target market who may see an element of themselves in the mannequin displays. They also allow the retailer to promote various fashion concepts to that person with the end objective of a sale.

When tailoring the message the retailer is trying to convey, the mannequins need to be consistent with this. The mannequins are ultimately important at the point of sale and can make the sale for you, or send people away. All the following should be taken into account to make sure they are a match with the demographic data you have.

Pose

Age

Size

Style ( abstract, vintage, modern/colored )

Attributes of the target market

Materials (fiberglass, wood, plaster)

Mannequin Couture - The Process

Producing a mannequin couture range starts with a specific brief as to what the objective is. Sculpting is then usually an incremental process and performed in conjunction with the client until the range is complete. After this the moulds are made and production commences. The same routine applies to the sculpting of heads, taking into account the mood, expression and age.

Customization is also relevant in creating the window and store displays. A mannequin can in theory have an infinite number of poses as does a human being. Certain poses have been selected and universally accepted as appropriate for fashion retailing. The advantage of custom mannequins is that they creates a sense of display uniqueness and provides a distinct foundation for market differentiation.

For even more cost effectiveness, customization does not have to mean the complete creation of a mannequin form from the beginning. It can simply be creating heads for or applying one of the myriad of color and surface finishes (such as gloss, textured or flock) to existing ranges.

Article Source: http://EzineArticles.com/5435545

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Display Mannequins - Generic Ones Can Kill Sales!

Basically, display mannequins are any form used for displaying fashion merchandise for sale. However when people use the term they are usually referring to life-sized models of the human figure, male or female, that are used to promote an item of fashion in retail stores. The display mannequin is an extension of the real human figure, and it more often than not relates to fashion.

Types of Display Mannequins

These can include:

a complete mannequin which includes head, arms, hands and legs, or

a simple dressmaker or tailor form consisting of the bust to the top off the thigh or

various permutations of the body form.

The type of mannequin to use depends on the items being displayed and the visual merchandising strategy, as well as the marketing strategy. Always keep in mind that mannequins are a continual marketing and point-of-sale aid. They are always promoting the merchandise as well as consolidating your market image and market positioning, so need to stay fresh and current. Any display that looks old and not in vogue will lose you customers.

Display mannequins can be used to merchandise varying items of fashion. This can include apparel and garments however it can also be narrowed to particular items. A whole mannequin may not be necessary if all that is required are parts of it such as the head, hand and feet. These parts of mannequins can be used to merchandise and promote goods for jewelry, safety wear, shoes, hats, glasses and the like.

Mannequins can also be used for various market segments within the fashion market. From high end-fashion, to street wear, to outdoor activities, to sport wear: there is a mannequin for all these purposes. But be careful of generic mannequins, or mannequins that don't represent the image your target public have of themselves.

1. A mature age fashion retailer needs to select a mannequin that reflect this demographic. 2. An active athletic mannequin is significantly more effective than a generic mannequin in displaying outdoor activities. 3. It can look really shoddy when a display of teenage clothes is presented on old out-of-date mannequins.

Why use a mannequin at all?

It has been shown that displaying the merchandise as it should be worn, crystallizes in the buyer's mind how that item would appear on them. And if customers also have a positive disposition to the appearance they are more likely to buy.

In addition retailers use display mannequins as a means of marketing various fashion concepts, to illustrate a new design or show how different pieces of apparel worn together can enhance the total outfit. Mannequins can be fitted with matching shoes, scarves, gloves and eye-wear to complete an overall fashion statement.

Article Source: https://ezinearticles.com/?Display-Mannequins---Generic-Ones-Can-Kill-Sales!&id=5349841

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Mannequin Displays - Male, Female and Child

The number one display that you can buy is the mannequin. These human forms have given a whole new meaning to merchandising. They have been so effective at selling that they have been deemed the most effective store display in history. They come in an almost endless list of styles and looks. From solid plastic to bendable and posable fabric, mannequins have just about as many characteristics as we do.

Men's mannequins are great for selling suits and coats. Most suits look identical hanging on a rack. So, how do you choose? More importantly, how do you sell something special if no one can really see how great it is? The answer is mannequins.

Mannequins fill out the suit and display it in a way that a customer would have never seen without putting it on. You can also fit the mannequin perfectly for the most aesthetic visual possible of the suit you are selling. Putting a suit on a male mannequin gives it a three dimensional quality that accurately depicts what the suit will look like when being worn. Even better, you can create a scene, or attitude if you will, around the suit to give it an edge and a personality.

Women's mannequins are uniquely effective because women's clothing can be so versatile that you really cannot tell what it will look like on when it's hanging on a rack. Sheer and flowing fabrics look very drab and lifeless on a hanger. But on a mannequin, you can really show what it is supposed to look like. You can accessorize the mannequin with jewelry, hats, scarves, shoes and purses to complete a look. This can help otherwise bland blouses and skirts come alive with style. Women especially are highly influenced by certain styles and mannequins help to build that image in their minds.

Women are also generally the ones shopping for children's clothing. Child mannequins help mothers and grandmothers see what little outfits look like on. This can be especially important since the adults purchasing the clothing cannot try them on. They need to be able to see what your merchandise really will look like once they give it to their child or grandchild. Child mannequins have proven to be very effective at selling children's clothing.

If you sell men's, women's and children's clothing, then consider creating a unique display that utilizes male, female and child mannequins. You can make a big impression and have a big impact on buyers by getting their attention with such scenes. Mannequins are very versatile and many can last a lifetime. Their cost is surprisingly low for the amount of use that you will get from them.

Article Source: http://EzineArticles.com/1778331

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Bringing Life to Retail Mannequins

Mannequins can be one of your greatest selling tools or they can sit and collect dust. Make sure that you are utilizing your mannequins and letting them bring life to your window displays.

The trick is to really give them some movement. You can dress them in your latest fashions, but if they rarely change positions then they won't attract any attention. Mannequins have long been recognized as the number one selling tool when it comes to store displays. There are a few reasons for this.

The first reason is rather obvious, they help customers to quickly see what garments look like when worn. For flowing, delicate fabrics, using a mannequin is a must. On a hanger, some clothes just look very limp and uninteresting. But, on a mannequin or even a torso form, the clothing is suddenly given shape, depth and texture. So, instantly you've improved the appearance of the garment simply by displaying it differently.

Giving your mannequins movement will help to draw the eye. What we mean by movement, is to make the mannequins seem like they are in motion, or engaged in some sort of scenario. This may not be totally necessary for every mannequin in your store, but for your window displays or feature displays, it really does make a difference.

For example, if you are promoting back to school wear, then the mannequins should be doing more than just wearing a back pack. Think about what customers are looking for in back to school clothes. Parents may be looking for nicer clothing at a reasonable price, while students want to feel like they fit in. Try to anticipate all of the needs that the buyers will be looking to fulfill. Children's mannequins in this case, may be wearing well-made clothing, but participating in a social scene, like hanging out around the lockers. Customers are subconsciously influenced by the types of feelings they get when looking at a display.

Another example is formal wear. Girls looking for prom dresses could be influenced by mannequins that are engaged in a romantic dance. Or, they may be looking to have a good time with their girlfriends, and could be more influenced by other girl mannequins admiring their dress. Come up with a theme that will help your shoppers envision what it would be like to actually wear that dress and experience what the mannequin is experiencing.

There is power in giving personality and movement to your mannequins. Most shoppers know within two seconds of looking at a garment if they are interested or not. Mannequin displays help to hold that interest and tease the thought processes that customers go through when deciding whether or not to make a purchase.

Article Source: https://ezinearticles.com/?Bringing-Life-to-Retail-Mannequins&id=2903354

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Get Noticed by Teens With Mannequin Displays

There is nothing like a mannequin to catch the eye of people passing by your store in the mall. But, you don't want to have the same old mannequin stiff as everyone else standing in your window. Mannequins have long been known as the most effective merchandiser in a retail setting. But if you have a mannequin looking bored, facing front in your display window, you surely won't be making a lasting impression.

Mannequins are very versatile instruments. If you utilize their versatility, it could really pay off. Now that school has started and the holidays are near, it is time to gear up. You need some interesting ideas to get the most attention through this busy season. First you need to figure out your target and get inside their heads.

Targeting teenagers is fairly simple. Designers have already done the work for you. Use the latest fashions to decorate your mannequins. Don't forget how important accessories are to teenage boys and girls. Teenagers really want to be noticed. They want the latest and greatest. Plus, they want to be the first ones in their school to have it. This generally means that they want to buy your new arrivals and pay full price. Your job is to make these items look interesting. If it's sportswear, you really need a sport themed window display. You can buy an inexpensive soccer net, or build one out of PVC for that matter, lay down some artificial turf, and voila! You've got yourself a soccer field. You can experiment with different positions of action shots, such as someone kicking or blocking a goal, or you can take it a little further. What are teenagers thinking about? It's not just sports, it's love, too. They may love the game, but they want to look good doing it to attract other teenagers. You can be subtle here, having one mannequin just notice another. Or have players in solid white outfits, numbers on their backs, looking on with envy as the super hip dressed player makes a goal.

You get the idea. You really need to use a little psychology to convince teenagers that this is the cool, new, hip thing to do. You want them to feel great about themselves in the outfit that you choose. Getting into their heads can be more effective if you change up the positions of your mannequin displays daily or weekly. Many teenagers frequent the mall and will start to notice and look for these changes. Using mannequins effectively just takes a little imagination.

Article Source: http://EzineArticles.com/1489886

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Retail Mannequin Displays

Back to school time is the time to start getting excited about your retail store making lots of money. To do so, you have really got to focus on what draws customers to your store and what influences their spending. Human beings use a complex range of criteria for deciding what to buy and how much to spend. Teenagers and other back to students are really complex, but there are some basic premises that you can use to try and influence their thinking and spending.

Teenagers in general are influenced by their image, their peers and what they feel makes them stand out as an individual. Following a trend while staying individual is really key here. They want to be among the first to display certain styles or trends and they want to do it better than other kids their age. The bottom line is that you have to provide a visual that jumps out at them and screams, "This will make you look great, trendy and unique!"

Mannequins have long been known to be the most influential of all retail displays. For targeting teenagers frantically back to school shopping, utilizing mannequins is almost 100% necessary. Mannequins help them to identify on a personal level with the display.

Use your mannequin display to market your newest fashions, most expensive merchandise and all of your accessories. When mannequins were first used, it was thought that the clothes would simply sell better if people could see what they looked like on. This gave the clothing a more tailored look. But what they didn't realize, was that they would have such a powerful effect on accessory sales. Purses, hats, jewelry, shoes, sunglasses and more started selling like crazy. But, why?

The answer is a little complex. It's not like people weren't looking at the accessories before. So what changed their mind from browsing to buying? This is where the psychological effect of the mannequin comes into play. By merchandising and accessorizing outfits, you show someone the whole package. Most people have a hard time putting items together to create a look. This is why fashion designers are so successful, they can imagine what will look good together and they do it. So, putting the right purse, hat, gloves, shoes, shirt and skirt together in a way that the customer might not have thought of before, does the work for them. They simply want to get the whole look.

Showing your teenage demographic what looks good, hot, trendy and modern together on a mannequin will take some of the stress of doing all of the thinking for themselves off. They are automatically drawn to interesting displays. Use mannequins in your store and front window to boost your sales this back to school season.

Article Source: https://ezinearticles.com/?Retail-Mannequin-Displays&id=2561500

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Shop Mannequins - How To Keep Your Sales Uptrending

Marketing has always been about finding out what people want, and then presenting them with that in as appealing a way as possible. Shop Mannequins have been shown to handle the presentation very effectively, but of course you need to make sure that you get your display and choice of mannequins right.

Shop Mannequins allow you to present a complete image to your customer, that clothes and accessories hanging on a rack alone won't do. You want to show prospects that the items will look good on them when they wear them, and that they create the image they want to present. People want to look good in front of others. They also want to wear things that other people agree is the fashion. Shop-front displays show them what the latest fashion trends are.

Research

It's important that you do some research so that you present the right image with your shop mannequins.

- You need to be aware of who the opinion leaders and trendsetters are for your target public. Often they are celebrities, so if you get some recent magazine pictures of what they're wearing, you have an idea.

- Your suppliers usually do their market research before developing a product. So it can be good to see how they present their goods and if possible ask them for any results of their research that they're prepared to give you.

- It's not a good idea to rely solely on the manufacturer for style/presentation ideas, as they may not have got it right - always confirm things from a variety of sources.

The mannequins themselves should represent as closely as possible, how the shoppers want to perceive themselves. Here's an example:

You may have a new range of shirts and trousers to display, and the data to hand is that these are targeting middle aged business-men. You may have 2 options: to either place the garments on abstract, colorful mannequins, or conservative, headless white ones.

You should check with the local business men. And you might be surprised to find that while you perceived them to be quite, conservative types who like to blend into the background. They actually consider themselves to be trendy, colorful people. So to effectively market to them you should use the modern, colorful mannequins.

Statistics? Split Testing?

If you run a business, you should always manage by statistics. This means that you take action based on the trend of the statistic graph. There is technique called "split-testing" used in other areas of marketing that can be very applicable to shop mannequin displays. You should have 2 displays of the same clothes, but there is a difference between them. Pay attention to which display creates the most sales over a period. Then adjust the losing display, and see if you can make more sales out of the adjusted display. If you do this over & over then you're always improving the displays ability to sell.

So as a summary

1) Do some market research on your products before displaying them; 2) Get data about how your customers perceive themselves; 3) Create shop mannequins and displays that demonstrate to the customers how the articles being displayed will provide them with the image they are after; 4) Don't stop there - split test your displays to continue improving their sales ability.

Article Source: https://ezinearticles.com/?Shop-Mannequins---How-To-Keep-Your-Sales-Uptrending&id=5486406

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Mannequin Window Displays - Why They Are Important?

Fashion merchandising can have a big impact on your sales, but nothing is as important as your window display. Use the psychological factors for creating a first impression to lure the right customers to your store using your window display as your biggest advertisement.

When a customer approaches a retail store, the first thing they notice is the window display. Your window displays should give the customer a lot of information. Of course, they should showcase your best fashions and intrigue people to come inside. They should also have a lot of subtle cues to buy as well. You can benefit greatly by being purposeful in your window display design.

Our brains are geared to make snap decisions and create first impressions. This gives us the ability to quickly judge levels of danger, distinguish likes and dislikes, as well as be subjective about something's significance or insignificance to us. Using this information in a retail setting is very beneficial. Your window display is a prime example of where this psychological structure can be put to good use.

Remember that you are not only trying to attract people, but that you are really trying to attract people that will buy something from you. Sometimes this means deterring the people that you do not want wasting your time, rummaging through your merchandise, or making negative comments about your store in front of customers that might have been considering a purchase.

Your window display is really like a giant advertisement. So, it makes sense to use the rules of advertising, only applied to a three dimensional display. According to marketing research, the first and most effective part of an advertisement is impression. They should be able to figure out, at a glance, if you sell the type of clothing that they are looking for at the price that they are able to afford.

The second part of your plan should include usage. When a person looks at your display, they should be able to see how they would use the product. This is where mannequins really take the merchandising cake, so to speak. Mannequins allow you to create a scene, showing how the clothing can be used. For example, while playing tennis, getting married, or while at the beach. Mannequins have proven to be the most effective merchandising tool in the business for decades. This brings us to part three.

The third part of your design plan should exhibit self-fulfillment. Your customer will first look and see that your store is targeted at them, then notice that the items can be used for what they would be using them for, and then they should feel like buying these items would fulfill their needs in some way. Practical, emotional or social needs should come to mind when they look at the window display.

This window display plan, combined with the use of mannequins, will help customers visualize what it would be like to wear the clothing that you are selling. If all of their areas of interest and fulfillment are met before they even enter the store, then your job of selling the merchandise should be a lot easier.

More window display mannequin ideas you can find here at ZIEL-DISPLAY: www.ziel-display.com

Article Source: https://ezinearticles.com/?Mannequin-Window-Displays---Why-They-Are-Important?&id=2649091

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Mannequins - Starting Your Business On The Right Foot

Most boutique and clothing store owners are very much aware of the importance of mannequins to their respective business. They know the fact that these dummies are playing an important role in attracting more customers to visit their stores and to fit the clothes they are offering. If you are planning to enter this field of business, then it will be very important that you are well familiar with these life-sized dummies first.

When it comes to purchasing the mannequins for your store, there are several things that you have to consider. Of course, since you are just starting in this kind of business, you would like to know where you can purchase the cheap mannequins that will help you save some money. You can also look for the used mannequins that can be purchased at a much lower price but you just have to be careful to make sure that it is still in good condition when you purchase it.

Below are some of the tips that will guide you in choosing the right dummy for your business:

• Know your target market-whether it will be the female mannequins or the male mannequins, you should make sure that they will suit what your target markets are. If your objective is to attract the African-American people, then the color of your dummies should be the dark-skinned ones. If you will have the fashion mannequins with this color, you are conveying a clear message that your store is catering for the fashion needs of the African-American market. But if your store will exclusively be for women, make sure that the dummies you will display are those with regular size so women will think that your store are offering wide ranges of sizes.

• If your store is offering varied choices, then you should also have the child mannequins and the hair mannequins in order to display kids and toddlers clothes that will surely attract parents to go inside your store. You can also offer various kinds of hair accessories such as caps, wigs, and other stuffs.

• You can also choose the abstract dummy style since it can put more emphasis on the beauty of the clothes being displayed. This will also make your display window more attractive thus attracting more customers and potential buyers.

• If you want to get great discount for these dummies, one thing that most boutique owners are doing, which you can also do, is to buy wholesale mannequins. In this way, you will get a huge discount for these dummies that will enable you to save more money. You will also have the option of reselling the extra dummies to some of your friends who are into this kind of business.

The above details are some of the helpful reminders that would help you start your clothing business on the right foot. Having the knowledge of these stuffs will be a big boost in your goal of finding your niche in the world of clothes business.

However, you should also learn how to take good care of these life-sized dummies if you would like them to be with you and serve you for a long time. Always remember that even if they are lifeless creations, you should treat them as one of the most important parts of your business.

Article Source: https://ezinearticles.com/?Mannequins---Starting-Your-Business-On-The-Right-Foot&id=6595920

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Tips on Choosing Mannequins for Your Business

Running a clothing retail store is not only about choosing the right decorations or providing potential customers with the latest trends. There are many other important details that may contribute to the success of your business as well. One item that retail store owners often overlook is the mannequin. It may seem insignificant but it actually plays an important role in promoting your business.

Mannequins help potential customers visualize the clothes that you offer. Nowadays, they are available in different styles and sizes. With the right ones, the clothing will look more stylish and they are likely to attract more buyers. Manufacturers have made improvements so that the dummies look more lifelike.

Choosing mannequins that can represent your business to potential customers is actually not a difficult thing to do. Here are some tips for choosing the right ones for your business:

1. Determine your target market. For example, if your target market is primarily African American, it would be appropriate to choose darker-skinned mannequins. Having them on your store's display window conveys the message that the clothing sold in your store is created for the African American market. If your targets are primarily women, make sure that you choose mannequins with appropriate sizes. It is better to choose the ones with the average women's sizes. Thus, your potential customers will think that the clothes sold in your store are available in a wide range of sizes, not only for women with ideal weights.

2. It is a good idea to display different style dummies in your store especially if your target market is varied. These days, most business owners do not only display white mannequins but they also have others that come in different colors and sizes. This shows that your business serves a larger market and celebrates diversity.

3. If you sell clothing for children and babies, make sure that you use child-size mannequins that are varied in size, hair color, and skin color. This variety is a great way to attract more potential customers to enter your store and check the collections that you have to offer.

4. Consider choosing abstract dummies especially if you sell modern or high-end clothing. They help highlight the clothing style and make your window display looks more attractive.

The key to choosing the right mannequin is actually identifying your niche well. When you know exactly who your target market is and the clothing style that you offer, choosing mannequins would be an easy task to do.

Article Source: https://ezinearticles.com/?Tips-on-Choosing-Mannequins-for-Your-Business&id=6329006

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Increase Your Sales By Featuring Realistic Mannequins

Do you own a clothing store? Do you wish to enhance the sales of your shop by many folds? Despite storing some of the finest designs and the best quality of the fabric, is your store not drawing in enough buyers? Then maybe you should give second thoughts to your marketing department. It is probably time to advertise your products and increase the base of prospective clients. What better way to showcase your collections than to host a party exhibiting your new products? In order to strike greater attraction, choose the realistic mannequins for better effects.

The realistic mannequins represent the body better than the normal mannequins. These come in various postures and poses. As a result, you can drape fabrics and dresses on them, depending on the type. As a result, you get a much more realistic and overall clearer idea of how the design would suit on a particular body type. Thus, the mannequins make a better display option than their conventional regular counterparts.

These realistic mannequins often come with makeup applied on the face. This is an interesting feature as it helps to highlight the design of the dress better. You must have seen that when you try a dress or a shirt, you can understand how it looks on you better if you are in proper makeup. Similarly, a properly decked up mannequin will enhance the beauty of the design even more.

Make sure you arrange the realistic mannequins properly with perfect lighting during your exhibition. Light plays a very important role in highlighting a design. While poor lighting can mar even one of the best designs, carefully done up lighting can accentuate the best features of the design very efficiently. So make sure to consult professional light arrangers having ample experience in handling such occasions to do the lighting of your show.

Realistic mannequins are available in a number of sizes, height, postures and skin tones. You need to select the ones that go well with your designs. But I would suggest you cover a broad range of skin tones and body types so that you have designs suitable for all body types and skin complexions displayed. This would increase the number of potential buyers. Remember to get good quality mannequins having proper finish as an improper finish would lead to a shabby overall get up and your entire display might be ruined.

When opening your own store the first items to purchase are your store displays and fixtures. They hold all of your products so make sure you buy the right Slatwall fixtures, realistic mannequins, and countertop displays will make sure that your store is a success.

Article Source: https://ezinearticles.com/?Increase-Your-Sales-By-Featuring-Realistic-Mannequins&id=7650436