zoezappx - Tumblr blog

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CVL - Process Book / Evaluation

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CVL - Poster Mockups

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CVL - Poster Development

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CVL - POS Mockup

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CVL - Product Mockup

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CVL - Packaging Development

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CVL - Packaging Development

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CVL - Branding Overview Draft

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CVL - Poster Development

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CVL - Packaging development

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CVL - Packaging development

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CVL - POS development

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CVL - Final Grit Feedback

explain/ add screenshot of feedback in notebook

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CVL - Poster Development

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CVL - Logo Development

Following my feedback I developed some new logo styles.using my initial experiments I used illustrator to add colour and details to a primary and secondary logo.

I feel that these logos will work more successfully with the packaging and will use the secondary logo for aspects such as a water mark on the posters.

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CVL - Poster Development

I also developed a poster consisting of the products and the brand name more clearly. I felt this poster was a necessary addition to the promotional aspects of the brand as it gives the consumer an insight into the physical products and what is on offer.

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CVL - Poster Devlopment

For the advertisements I developed another image for using photoshop to play around with the tones and contrasts of the image and then taking it into inDesign to add the further elements of the text and stars