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What are the new scenarios of search engine marketing in 2021?

The scenarios of interest for search engine marketing are expanding and their exploration has the focus on ‘Search: new scenarios, great opportunities’. Voice search, visual search and predictive analytics applied to search suggestions, ROPO and omnichannel, presence in marketplaces, comparators, automated campaigns or the future of AMP, among others, are some of the genres included in the Digital Tracks.  

To realize the concept of “Search: new scenarios, great opportunities”,  the performance marketing agencies have counted on the collaboration of the accent which was placed on voice and image searches, as these are two trends that have been driven for a long time by the major search engines, such as Google, and players such as Amazon, eBay, or Pinterest.

a) Voice Search

About voice search, researchers have noted the extraordinary relevance that it is acquiring in searches through mobile phones and how it has an extraordinary weight in the queries made to digital assistants. “In the case of the assistants, especially the domestic ones like Google Home and Amazon Echo, there is no keyboard, no screen. Searches must be done by voice and a single answer will be offered”. But Google as a single result would not help maximize its bottom line, and it would harm advertisers by making it infeasible for many to bid for the first position and it is also not clear whether it will benefit users since most of the time we want to have alternatives.

b) Visual Search

Another topic of relevance has been that of visual search, a trend in search engines that consumers are expected to embrace as soon as the functionalities that will make it possible are perfected. Visual search will be a great opportunity for the e-commerce sector, because users will be able to find objects for sale on the Internet that they can locate in the physical world, just by taking a photo with their smartphone.

On this point, the trend is towards visual search, through images: “In the case of Pinterest, the user performs passive searches that favor active search: they search for concepts or ideas, favoring brand discovery. Now it is committed to a technology that allows searching directly through images on its platform, which displaces the traditional search through keywords”.

c) Predictive analytics

Predictive analytics will make search engines capable of anticipating user needs, even about aspects that the user himself had not contemplated. Development of this technology and its impact on search suggestions will represent an important novelty: “the engines have so much information from users that they only need to develop a technology capable of making suitable and valuable suggestions for the user i.e. the moment when Google knows more than you do about your needs depending on the circumstances”.

In this sense, what is going to be produced is a change from the physical store model towards a digital and experience concept.

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How can SEO Consultancy improve your positioning on SERP?

Do you want to position yourself on Google?

An SEO consultancy has the primary objective of positioning your website in the main search engines. Therefore before carrying out the site audit, one should: 

Make special emphasis on your website, carry out a study of how it is, where to start from.

Carry out a study of the architecture in which your site is made to look for errors and possible improvements that can help you achieve the planned objectives.

Analyze the contents of your website. To see how to improve it in addition in creating new content that helps you achieve your goals.

Take into account the links with other websites, i.e incoming and outbound links. 

This is the job of an SEO Consultancy: 

Whether you have a web-store online or you are thinking of creating it, you will need the services of an SEO consultancy to design an appropriate strategy to achieve the proposed objectives and not just another website on the internet.

There are many factors to control, on-page, off-page, keywords used and everything along with a good strategy will make your project have the desired success due to web positioning.

SEO consultancy services provide you with the tools and resources necessary for your website to acquire competitive advantages, improving your position in Google SERP and visibility in search engines, therefore, improving the proposed objectives.  

As an SEO Consultant, the following parameters will be taken care of: 

Improve the positioning of the company on the internet

Analyze and improve your online reputation

Design mediated

Parameters for your site:

Improve the website’s speed

Increase the user experience on your website

Design your website or online store

Has it always been this way?

A decade ago, when SEO started to become an interesting service for companies, content creators published large volumes of text full of target longtails. Social media was bombarded and that organic traffic turned into sales opportunities through protected content offers.

Things have changed a bit since those days. Have keywords or social media presence lost importance? No, but they have changed in the way they are interpreted and classified by the search engine, to the same extent that the user has increased the average number of words in their search from 2 to 5 and performs 20% of their searches by voice.

This change has caused some modification in the approach of Google, which now groups semantic and morphological similar words, much more oriented to what users are looking for, giving greater relevance to content that the user will qualify, instead of rewarding positioning for the more or less successful inclusion of certain keywords.

The best way to know what an SEO consultancy is to contact them. 

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Lets discuss about how to do it the right way?

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Through this blog, you will learn to make decision-making faster and more efficient and help to set new goals for the marketing team.

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8 reasons to make your home smart

The programming of your washing machine and the remote control of your TV, that's what is home automation! And thanks to it, you can make your house "smart".

The smart home automation, or connected home, uses technology to facilitate the daily lives of its inhabitants while respecting the environment. Everyone can, make their home comfortable and secure to protect their home from intruders, their children from accidents of life or even achieve great energy savings.

1. A connected house:

To be successful, the smart home communicates as a team! The devices in the home are connected by the wired or wireless network, and everything can be controlled at one point.

The wave radio and infrared comes under home automation technologies.

The cables to use the existing power grid must be installed by a specialist who has studied them.

By means of various tools (remote controls, boxes, smartphone, tablet), the signals are transmitted to the different devices, making the environment fast and easy to master. These commands can be done inside the house but also remotely, with a smartphone for example.

2. A house protected from intruders:

If a simple audible alarm is sometimes not enough to discourage burglars, clever solutions exist, and home security allows to set up a real defense plan.

Depending on the needs (departure for holidays, weekends, nights), you anticipate scenarios: burglary, degradation of the garden, nocturnal revelers, etc.

The necessary equipment is installed to respond to these scenarios: shutter closing, automatic watering, programmed lighting, etc.

This can simulate your presence to discourage intrusions, or trigger remote monitoring when you decide.

The presence detection camera can generate an alert on a security service or even on your laptop, thanks to new applications: it is video surveillance. You are informed in real time and remotely if someone is trying to enter your home. You can then call a security company or the police.

3. A low energy house: 

Technology and communication allow programming of multiple devices in your home:

the heating: it triggers an hour before arrival, and off when you leave;

the lighting: timer and motion sensor you avoid oversights;

the watering: the intelligent automatic irrigation is the most efficient. 

This programming saves energy and therefore money.

4. A house protected from domestic accidents:

No one is safe from a fall, a cut, a poisoning or a burn, or a fire. Children are unfortunately the first victims of domestic accidents.

The smart home can limit risks by integrating:

of smoke detectors;

the detectors of carbon monoxide;

alarms to trigger oneself when needed (PMR, for people with reduced mobility);

motion detectors with alarm connected to the smartphone of your loved ones;

remote surveillance cameras (for children and/or dependent persons).

Equipped with many sensors and alarms, the smart home can identify any potentially dangerous malfunction.

5. A house adapted to the weather: 

There are many intelligent housing sensors make it almost autonomous to adapt perfectly to the weather:

The shutters open in the morning and close at night.

The sunroof of a veranda can be more or less closed depending on the temperature of the room.

The heating and air conditioning can adapt to the outside temperature in order to produce pleasant and consistent ambient air with the season! (Those looking to have 22C all year round at home in all weathers are losing energy and money!) 

6. A house that closes in a button: 

After an installation in the rules, you can close all the shutters of the house in one gesture!

This system offers:

comfort ;

the security of knowing that everything is closed in your absence;

the possibility of simulating a presence during his holidays, for example.

7. A house that goes out alone:  

Very practical for the heads in the air, the bulbs that turn on and off automatically dress the house of tomorrow.

Several advantages to this intelligent system:

make believe that you are there, during your vacation or at night;

to make your life easier when you come home in the evening, shopping under your arm, your bag under the other, the mail between your teeth;

detect a presence and scare the burglar;

avoid wasting energy. 

8. A house adapted to your old age:

More and more companies are looking to help seniors and people with reduced mobility stay at home. For this, they anticipate the problems that people with loss of autonomy can meet and implement appropriate technological solutions to facilitate their daily lives and that of their caregivers.

This goes through :

adequate facilities: medical bed, bathtub with door, stair climber;

sensors to make the environment very practical (motion detectors for example), or to detect a malfunction or a fall and to alert loved ones;

new applications for ordering meals, services and home care;

manage the entire house with centralized control for all home automation.