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Preaching On Wax

by Lerone A. Martin F’16. Now available from NYU Press.

From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity.

Related Links:

“‘Preaching on Wax’ Is an Introduction to a Neglected Subset of Early Black Pop and Its Biggest Star.” Pop Matters., 21 Apr. 2015.

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Who still has these in a drawer somewhere? #yomtvraps

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@stretcharmstrong’s “Cassette Culture” via Cuepoint on Medium.com. We are officially adding this series to the @mixtapemuseum’s library and recommended sources. #hiphoped #mixtapemuseum #compactcassette #DJ #mixtapememory

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Who got mixtape after mixtape !! We got this #throwbackthursday covered..#tapemasta #analogking #mixtapehistorian #digitalking #thecollection #brothersgrimm #uncleshowdigital #mixtapememory #mixtapemuseum #soundsofthemixtape #icandothiseveryday #throwbackseveryday #stillmagnetic #tapepop

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Prodused by Zaporozhias (Ukraine) plant of tape recorders. 

Edition from 1992. 

"VESNA(Spring) P401S" portable, compact, single-speed, stereo cassette players. It is designed for playback of mono and stereo phonograms recorded on magnetic tape in cassettes of the type MK-60. Play phonogram is to head stereociliary. Rewind the tape carried are in the direction of motion. The player can use on the go. Time the operation of the player from the set of fresh batteries (2 PCs AA) not less than 6 hours. The speed of the tape was 4.76 cm/sec. The coefficient of detonation of 0.5 %. Working range zones of audio frequencies at the output of stereorelease 63…12500 Hz. Harmonic

of 2.5%. Rated power output 2x5 mW. The current consumption of no more than 120 mA. The dimensions of the player (mm) - 154х90х38. Weight without batteries approximately 300 grams.

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Sounding Out! Podcast #28: Off the 60: A Mix-Tape Dedication to Los Angeles

Sounding Out! Podcast #28: Off the 60: A Mix-Tape Dedication to Los Angeles

CLICK HERE TO DOWNLOAD: Off the 60: A Mix-Tape Dedication to Los Angeles

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Off the 60: A Mix-Tape Dedication to Los Angeles

With the slight return of warmth to the East Coast of the U.S. and Tropics of Meta’s very recent release of Troy Andreas Araiza Kokinis’s fantastic history“’The Sky is Black and…

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The dap, the fist bump, the black power handshake. It goes by many names and carries many meanings. Photographer LaMont Hamilton is devoting his research fellowship with us to unearthing stories about the dap for his project Five on the Black Hand Side.

Read about the dap’s history and evolution on Talk Story: http://bit.ly/1odnKKM.

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Doggtime "Paper Chase 2000"

Side A

Side B

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August 23: The International Hip Hop Parade