#BUT PLEASE THIS IS MY FAVORITE THING ON THE INTERNET: REALLY NICHE INSIGHT

[xxplastic-cubexx]

so I'm a bit of a car buff. i do all my own servicing on my car and i've helped rebuild countless vehicles. i know the sound of a straight 6 engine better than the sound of my own name. i had to uber somewhere today and the car was a tesla and i have never understood magneto more.

the lack of vibrations from the power of the engine, the lack of weight from said engine that altered where the line of thrust was for said vehicle? I truly felt like erik, locked in that concrete prison cell unable to sense any kind of metal. it was actually very disorientating 🤣😅

now i cant stop thinking about erik reacting to electric/plastic panel cars.

hey so im in love with this ask i hope you know that

[scribblewriting65]

Top 5 YouTube Channels

Intro

Communication is a powerful and ever-changing force; especially with the rise of the Internet in recent decades. And no online service knows this better than YouTube. Hosting thousands of channels and millions of videos, no website has sucked away our free time quite like Big Red.

Today I would like to acknowledge 5 of the platform’s strongest creators, in my eyes. Whether it be for their intelligent content or the sheer fun they bring, to me, these guys are some of the best of the best; and proudly hold some of my greatest respect.

Quick disclaimers: This is my first writing like this, and as you know, opinions can change over time; so please lower your pitchforks and know that there are plenty of channels I love. Also, when writing this, I don’t have a particular order in mind (Except for #1). Whether you find your favorite on the bottom, top, or nowhere at all, know that these guys deserve a watch (if my digital mouth has any impact on your choices, that is).

Enough talk though. Onward, to appreciation!

#5: JT Music

Art is mankind’s most unique unifier, and no art brings people together quite like music. Whether it be country, funk, or rap in this pick’s case, you can look just about anywhere for a good time.  And while rock star NateWantstoBattle is a close second in this regard, no musician really does it for me quite like JT.

While most would look at the genre “Video Game Rap” with an upturned nose, those that stick around won’t find anything quite like what Skull and Pat bring to the table. Their weekly tunes always bring a fire to my subscription feed, whether they’re putting me into the role of a badass superhero, or dragging me into the darkest abyss, I can just about always have a good time nodding my head to the beat.

Not only is their work consistently fun, but it’s also wide in diversity, and constant in quality. Hits like Follow Father, No Hero, and Hungry for Another One capture their source material perfectly within a musical context. Even their cameo appearances in tracks like DAGames’ We Want Out and Zack Boucher’s Ultimate Super Smash Bros. Rap steal the show with their wild energy. I always find myself smiling when I find their newest song; getting a small amount of enjoyment even in my less liked tracks.

Consistent fun and passion can be felt in the notes, and I can’t help but rock my skull out when JT Music starts playing.

#4: GameXplain

Games offer a wide variety no matter where you look. No matter if you’re looking for a deep insight into 30 second clips, latest updates on a title, or general thoughts on an event, you can always find something, or someone, explaining the perspective for you.

I’m a funny guy, aren’t I?

GameXplain has certainly explored over the years. From Cool Bits and Missing In Action in the past, to their famous modern Analyses and Discussions, Andre and friends have always hosted an approachable place with a variety of outlooks from its diverse crew, like Andre’s obsession with Stunt Race FX and Ash’s knowledge and love of Mega Man.

Even if you aren’t super into any of their interests, you’ll still find a laid-back but insightful pool of content. Their discussions are a personal favorite of mine, bringing fun, thoughtful ideas to events or ideas occurring in the gaming industry. I can’t help but get caught up in their hype, especially for Nintendo Directs or the annual E3 Show.

Even if I don’t quite understand the excitement that something is receiving, I can always go to these guys for a solid explanation and platform to join the hype train.

#3: Mithzan

It seems that no matter where you go, Minecraft can be found there. Games, books, plushies, animations, even an entire convention; those familiar blocks pervade some space of modern culture. While this space has hosted some incredible creations, simplicity also has its own beauty.

Mithzan uses this simplicity to great effect. With his buddies Ross, Pooki, Jerry and frequent guests, Max is always there to give me a laugh. And while Minecraft holds a variety of fun games like Would You Rather and Never Have I Ever, Mithzan also offers experiences outside of the blocks, like Uno and Dead by Daylight.

Along with the wide content, the experiences and humor are also varied, sometimes employing puns or old-fashioned smack talk, to name a few. Even with the different conversations and games, the fun and heart are always there. Whether he’s playing a wacky or horrifying game, Mithzan is approachable and honest with his style of play.

#2: Mother’s Basement

Appearances can be deceiving, no matter where you look. Assumed bullies are victims themselves, ‘loner’ people are simply introverted, and the most stubborn ones find themselves lost in an unexpected niche. All it takes is a little looking around, and you’ll find a new lesson or friend more often than not.

And what better place to look for insight than in a Mother’s Basement?

While not all people can see the artistry that anime brings to the table, Mother’s Basement brings its potential to the limelight. With weekly insights and discussions on things like how animation enhances an atmosphere or what makes a fight extraordinary in Animelee, the ideas and thought put into these discussions is top-notch.

Along with this, Geoff (the host)’s voice is great support, staying calm but strong, adding great emphasis on major points. He even provides touches of comedy and actual life advice into his videos. I find myself especially entertained with his analyses on My Hero Academia and Fullmetal Alchemist, but Geoff also covers topics like best romantic partners and essential shows to watch (and avoid), and pointing out his reasons why. Even if anime isn’t your style, there are some videos dotted in discussing topics like the nuances of binge-watching in “Is Binge Watching Bad for Us? (Netflix vs. Disney+)” and other media like movies (“Spider-Verse: The Ultimate Spider-Man Movie”) and video games (“Insomniac’s Spider-Man is Truly Superior”).

While it took some time to grow on me, I’m glad to have been welcomed into Mother’s Basement. With plenty of insight and care put into each video, Geoff is just about always a good choice for fun education on how artistic Japanese animation can be.

#1:Fawful’s Minion

The world is full of stories; they’re simply part of human nature. Whether it be fantasy, drama, or comedy, all of us have the potential to weave tales that inspire. And none have inspired me on YouTube quite like Fawful’s Minion.

This mean bean gaming machine has the mouth of a divine artist. His videos always bring a bright smile and incredible awe to me for just how much quality and care goes into each video. Fawful’s Top 10’s have never let me down with their fun, reasons, and pure passion that is tangible in every project.

Not only are the videos fun, but they’re also inspiring too. Fawful’s linguistics is beyond captivating, even partially motivating how I speak and write. Along with constantly being a good time, I’m always inspired to write or gain a storytelling voice whenever I watch an FM video.

And the touches of insight into his personal life give Fawful an air of relatability. Now, I realize I may make him sound like some sort of Shakespearian poet, but he also dispels this through his more colorful language, bringing in modern terms (and curses) and joyful, nearly maniacal at times, laughter and emotion into his speech, making himself grounded and relatable.

Most of all, Fawful’s storytelling skills were, and still are, a big reason why I write and tell my own stories. I want to enrapture others with my words like Fawful does, so he gets a big thanks and respect in my book. Balancing fun, humor, emotion, and creativity, Fawful’s Minion has made a goon out of me, running towards the goal of becoming a true storyteller.

Outro

If you made it here, thanks for sticking around! I wanna maybe try these sorts of blog/list posts more often, so tell me what you think! If you like this and want to see more, feel free to check out my AO3 Page: https://archiveofourown.org/users/ScribbleWriting65. I hope you enjoyed this little list, and I’ll see you next time!

[theincitingscreenwriter]

Screenwriting Master Post

Online Outside Resources | These are websites that compile a lot of information for beginning screenwriters in the industry, have contests/other resources written within, and are just plain helpful and not really any place collected together. (Please let me know if there’s more because I’ve been collecting and learning for years.)

Screenwriting Contests/Representation

Writers Guild of America (WGA): Where writers for the industry work and organize, have contests, just general resources of information on questions on how to get started

Blacklist: Started in 2008, this website was a list of the most read scripts, represented and not represented scripts, that get compiled together for agents, producers, any other members to find stories on this website, it has been getting bigger for years, their twitter also posts stories from their submitted stories, always recommending one sentence stories that are popular from it

ScreenCraft: By far the most popular and stuck out contests, it has been getting bigger for years and the list of contestants give feedback for script submissions and different genre categories with industry lead ins for screenwriting contests

Women in Film (WIF): I only discovered this organization recently but right now they have a contest collaboration with Blacklist where they want more diverse scripts from women having labs for scripts for actors to read with industry lead ins so they are definitely a place to check out

WeScreenplay: This website was started by Ava Duvernay but it also has a lot of contests looking for diversity and is something to check out; also to submit scripts, you can get feedback at a small fee but I found this really helpful for anonymous feedback for my own scripts

Recommended Books

Basics

The Screenwriter’s Bible by David Trottier: This is what my screenwriting teacher recommended me to read first because it was a basic overview of the screenplay formatting, act structures, dialogue, story, etc for me and covers a lot of ground if you have never got started on this

Screenplay: The Foundations on Screenwriting by Syd Field: Definitely a useful resource that I still go back to from now and again if I have questions on what to do with my own scripts

Making a Good Script Great by Linda Seger: This was another read recommended to me and it still covers the basics of writing a story for movies from beginning to end

Story

Four Screenplays by Syd Field: Additional reading that helped me understand certain things to highlight such as character emphasis, themes that undermine characters and their actions, adaptations from a book to the screen, the challenges of it, along with the dramatic writing for an epic and how it was done

Bird by Bird by Annie Lamott: This doesn’t focus on screenwriting per say but I found very helpful to focus on why I’m writing on what I’m writing with her insight and come back to every now and then

Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee: I haven’t read this all the way through but LFTS refers to this book all the time in his videos and I am confident that it would help anyone with this 

Character

Creating Character Arcs: The Masterful Author's Guide to Uniting Story Structure (Helping Writers Become Authors) by K.M. Weiland: Learned about this from youtube but come back to this book a lot of the time because it’s useful at understanding character arcs and navigate on how you want them to be in your stories

YouTube

Lessons From The Screenplay (LFTS): Love LFTS for all his work on movies because everything is beautifully done and still entertaining to get you inspiring to write scenes and why we write them a certain way, explores story, themes, dialogue, etc and always will watch

Every Frame a Painting: This channel doesn’t produce any more videos but the ones still on this website provide a lot of insight for movie techniques and everything is artfully done and entertaining

The New York Times || Anatomy of a Scene Series: Very useful insight into how directors purpose and story behind key scenes of current movies that I find very interesting while writing my own

Vanity Fair || Expert(s) Notes on a Scene Series:  Useful and insightful to watch directors break down why they choose to do certain things with the story, the budget, the effects, and learn something new

VF: Actor/Composers’ Career Timelines Series: This is still fairly new but I think it is amazing how each person gets to comment and reflect on what has happened so early and so far in their own careers and stories that occur behind the scenes of movies they made

VOX || Pop Culture & History: I originally watched this for the film technique series such as how The Wizard of Oz was being made in technicolor and how cinematography has changed dramatically for the better to capture wildlife we would never have seen 50 years ago but there are plenty of series in this entire channel that provide interesting bits and pieces of stories that make you expand your mind and provide entertainment and learning that I find useful still

The Cosmonaut Variety Hour: I give it to the main guy who writes these a lot of credit for providing insight on what he loves and talks about story, it is hidden behind a lot of sarcasm and tiredness, which I can relate to, and believe he makes a lot of valid points within his videos, he loves what he loves and I respect him for it for making me believe in movies a lot and also very entertaining

Nerdwriter1: I don’t always watch every single video but there are some good ones nestled on this channel as well; focusing on several different topics in story

Wired || Technique Critique Series: Love this series in particular because it showcases experts who provide insight and advice on scenes, accents, movie magic, and such

GQ || Iconic Characters’ Series: Even though GQ is meant for the “men”, there are still interesting stories the actors relate and show with their movies throughout their careers and I find it very interesting through the filmmaking process

kaptainkristian: Love this guy and the way he edits all of his film essays, provides a lot of insight in stories, themes, and choices for films

Wisecrack || Philosophy of ... Series: Love this series in particular because it can sprout from film, tv, books, and culture in general and they’re all interesting to watch if you’re ever in a halt

Just Write: Love this channel’s way of editing and exploring themes of movies and such too

Pop Culture Detective: This channel explores a lot of themes throughout tv and film which I find interesting and wish more of this existed on the internet because they are so damn well done for a wide range audience

Patrick (H) Willems: Love this channel as well because it expanded my viewpoint of why we make films, love them, and how we can go further with film technique and what we can do about it in interesting formats and such

Screenwriting Tips, Tricks, & Other Useful Things

General

Read as many scripts as possible, read your favorite movies, read scenes where you want to emulate into your own scenes, analyze why they work/don’t work and keep reading scripts to understand how past writers wrote something to borrow something for your own

Read theatre plays and attend them if possible because they provide direction and themes to works people have incorporated in scripts for TV & film

While writing drafts of films, tv, scenes, have a trusted reader or reading circle who can give you feedback and insight on what to fix, what’s missing, spelling errors, word choice, actions of a character, you’ll need this to make your scripts better

Follow a close, inspiring niche of artists, writers, producers, actors, fans, organizations of inspiration on social medias: Instagram, Twitter,  Pinterest, etc; this will provide insightful knowledge and information for you to work on your own stuff instead of just walking around in circles

Especially recommend Pinterest to create storyboards/mood boards that evoke the feel and tone of your stories such as the aesthetics of movies you enjoy, get influenced from, and aspire to make, these will truly help give direction to the characters, setting, background, dialogue, and such to your screenplays

On YouTube, create a playlist of videos that give you inspiration, this can comprise of film scenes that make you not give up on life, movie trailers I definitely recommend since they hype you in two minutes, film edits, tv scenes, monologues, anything that can be played at a moments notice for writer’s block; if they are very important to you, I would download them to refer for your personal viewings

Format

Celtx: You can make a free account on this website where you can automatically make the script format and produce scripts with whatever you want to get started on

Final Draft: Another screenwriting program a lot of people in the industry use and have automatic formatted screenplays

Script Examples

Film

imsdb.com: This is the biggest website where all scripts seem to end up on for people to read

TV

The 100 Writers Room: I love this show so when the writers release some jpeg glimpses of their scripts from past episodes, I think this is very kind and useful to understand what they write comes to screen

[sastudiosnyc]

VIDEO CONTENT MARKETING | 4 Types of Video to Market Your Business

Today's blog post is all about how to use video content marketing to drive traffic to your business. Basically, how to promote your business and make more money using video. Now, video is the most engaging form of content, because it engages most of our senses. We can watch it, hear it, and even read text and graphics on video. Therefore it engages the user for a longer amount of time on your website. 81% of businesses are using video to market their business. Most consumers say that video is their favorite form of content on a website or on social media. And Google and other search engines rank websites with video higher because they deem them as high quality content. Video is taking over the internet right now, and I want you guys to take advantage of using video in your business or in your brand or whatever you have going on. So I'm going to go through four different types of videos that you can create for your business to start driving traffic. More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time. Interestingly, Saudi Arabia and Turkey ranked in first place, with 95% of all their internet users watching online video content on any device during any given month. The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support STORYTELLING VIDEOS Storytelling videos can be absolutely fantastic for a new business that has just launched and nobody knows who you are. If you are launching your business or have an existing one. A great way to promote your business is telling your story. Why you wanted to launch this business, what this means to you, what the purpose of your business is and how you want to help people. This is not pitching your business, but actually giving people insight into who you are and start building trust between you and your potential customers or clients. That is one way that you can infuse your story and morals in to your messaging and the way you run your business. Family may be important to you and you may attract people who have that same sense of family and doing business.  And because you shared something with them, your audience may feel connected to you on an emotional level. I always tell my clients, that people buy purpose. They buy more into purpose than they do products. You can have mediocre coffee, but if they like your branding, and your story. They will connect with you on a deeper level. Another way to keep storytelling going is by introducing vlogs. Let's take the coffee shop for example, if the owner wants to start vlogging, and create a blog around what is it like to run a coffee shop. So he or she's taking the audience through the process of buying coffee beans, the grinding of the beans in the back and what it's like hiring people and how to pick up the decor. Infusing the storytelling element in all your videos, keeps people interested and makes them feel like they're a part of your process and helps drive traffic to your business. INFORMATIONAL VIDEOS The second type of video that you can use to promote your business is informational videos. These are videos that are intended to educate. Informational videos  are excellent for service based businesses.  You're trying to educate and share your knowledge with your target audience in this type of video. Which in return, drives traffic back to your business. Don't be scared that you're giving away too much information, because there is really no such a thing. There's so much information floating around that more than likely people can find it somewhere else. Informational videos also position you as a subject matter expert and help you build trust with your audience. DEMONSTRATION VIDEOS Demonstration videos are different from information videos, in that they show your audience how to do something as opposed to informational videos that simply them tell them how to do it. Demonstration videos are very powerful for certain niches, like cooking, art, anything that's extremely visual that you can walk your viewer through the process. Lots of cooking channels have demonstration videos. TESTIMONIAL VIDEOS You've probably read something out there that says, testimonial videos are not that important. I'll have to respectfully disagree. Testimonial videos are very useful because they are the proof that whatever you're doing in your business works.  And your audience wants to know what the end results look like.  We are living in a results driven world. If you have a course or some sort of service based business, or even a product. Having reviews and testimonial videos on your website or on your social media are a powerful way to pique people's interest because you're starting with the results. And now they can work backwards and reverse engineer and figure out what part of your business they actually want to invest in. VIDEO CONTENT MARKETING STRATEGY Its important not to feel overwhelmed, or that you are giving away too much information. You have to put out content in order to have people want to invest in your business. And video is an amazing way to do that. It's not the only way you can do that, but it is a great way to drive traffic to your business. Any of these four video content marketing strategies will work for you if you implement them consistently. Additionally, feel free to combine a little bit of the engaging and storytelling elements, with informational and educational content. Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram ads or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise that Instagram is on track to become the fastest-growing platform which uses video content to drive purchases. If this content has been helpful and you would like to share your thoughts. Please feel free to leave a comment or to learn more on how we can help your business create more engaging video content here. Read the full article

[scfrankles]

Thank you to @educatedinyellow for tagging me! How many fics have you written? On AO3 there are 149 listed. On DA, which is mainly original fics… er, 580. That does give rather a false impression though - about 100 are six word stories of varying quality, many of my ACD Holmes 60 word stories are crossposted there singly, and my 60 ACD Holmes clerihews are there too. There’s some other pieces that overlap with what’s on AO3, there’s poetry as well and a bit of non-fiction stuff. And of course on both sites I specialise in microfiction which doesn’t take long to write. Where do you share your writing? On AO3, LJ, DW and DA. What is your pseud? SCFrankles/scfrankles everywhere. Though I do also use maiden_aunt as a secondary pseud on AO3 for my Dear Ladies fanfics. Simply because I fancied having another name. Where/when do you usually write? I usually write at home, in the dining room (because it’s got a table) or sitting up in bed. And I suppose I do generally write in the evening after work. I am at my best in the morning and early afternoon though. I find it hard to concentrate and come up with ideas when I’m tired. I write best on my days-off, when I’ve had a good night’s sleep and I know I’ve got the whole day ahead of me. In terms of planning stories I often do that while walking or having a lie down. What is your favorite fanfic that you’ve read? I’ve rather fallen out of love with reading Sherlock fanfics but back when I was reading a great many of them, my favourite hands down was What to do When Your Flatmate is Homicidal by hyacinth_sky747. It is can’t-catch-your-breath-please-make-it-stop funny (there is a bit with John doped up on painkillers and writing a blog entry that I shall forever remember fondly - I’m laughing just thinking about it). But it also addresses the unpleasant and sad aspects of the world without any abrupt changes in tone. And it’s a story always full of hope and love. I’d love to be able to write like that. I do sometimes talk about ‘humorous stories’ and ‘serious stories’ as though it’s impossible to combine the two aspects but the best comedy always has a serious aspect too. Not that I make a habit of it, but the first time I ever stood up in front of a group of people and made them laugh was at my elder brother’s funeral. My fics tend to ignore real life altogether and be silly but I would love to write stuff that stares life in the face and makes you laugh anyway. Another fic I’d like to mention is the ACD Holmes fic Literary Shortcomings by rachelindeed - and not just because Rachel was the one who tagged me. Rachel wrote this as part of the summer 2015 round of ACD Holmesfest, with me as the recipient. It’s a beautiful, beautiful fic and I still love it. But I’ve chosen it here because I think it illustrates so well the possibilities of amateur writing, and the creativity in fandom. I can’t see there being much of a market for a story written in this particular microfiction form - it’s too left-field. I couldn’t see anyone ever writing something like this in the hope of selling it or a publisher ever commissioning someone to write something like this. Rachel wrote it for, I assume, her own artistic satisfaction and in the hope of pleasing me, the recipient, and the others taking part in the fest. Beautiful and experimental things that perhaps the professional world would ignore get to exist and flourish in the amateur world. What is your fave fic that you’ve written? Nothing really stands out as my favourite overall. I am quite proud of my longer Dear Ladies fics, my Without a Clue and Whitehead Holmes fics, and my collections of ACD Holmes 60s. And of course there is Watson’s Diary and my infamous ACD Holmes/My Fair Lady fusion… What inspired you to start writing fanfic? Er, it’s kind of a long story… I was a fannish kind of kid but I had absolutely no connection with fandom in any sense growing up - no fanzines or anything like that. And I came relatively late to using the internet - I first used it in 1999 when I was about 30. I absolutely loved it and from then I went online as much as I could, using computers at local libraries, but still no involvement with anything fandom related. And to be honest I had rather a skewed idea about what fanfiction was all about, as outsiders tend to do. In 2010 I joined DeviantArt. A couple of years later, we finally had a computer at home, series 2 of Sherlock had aired and I had just rewatched the series on DVD. And I felt the urge for more. I was looking forward to series 3 (hollow laughter) but it was a long way off, so I decided to investigate the Sherlock fanart and fanfics on DA. And I found a few perfectly nice and competent fics, and a fic that was off the scale badly-written but still oddly readable. And then I found Harry Knows Best by hbomb90. And I was blown away by it. Here was a writer writing prose at a professional level. At that point she was the best writer I’d come across on DA (it took me another couple of years to find the talented original fic writers there). And I wondered if she had other fics elsewhere on the internet. I Googled her name which took me to a rec list on LJ. So I did find more fics of hers but of course it led me to other Sherlock fics and other writers too. And those fics led me to other fics. I wasn’t paying too much attention at first to sites but  LJ and AO3 came up more and more. I did spend an awful lot of time on AO3 waiting for ivyblossom’s The Quiet Man to update so that encouraged me to explore the site. Like all kinds of fiction, with fanfiction you get all levels of writers. There are beginners, the competent, the experienced and the just plain talented. But I was just amazed by how many extraordinary stories there were online, written for fun and absolutely free to read. This was entirely out of my sphere of experience up to then. Good literature came in a book that you had to buy or borrow from a library. You became a writer only when a publisher graciously bestowed that title upon you. ‘Amateur work’ meant poorly written work. It was utterly amazing to me the quality of some of the work I was being presented with. And that you could talk to these talented writers! It wasn’t always a one way relationship. It changed my worldview - it really did. Essentially I thought, crikey, I want to be in that gang. Fandom was full of such creativity and, paradoxically, originality. But on a more minor note I also wanted to try new forms of microfiction and was very taken with 221Bs. Then I met someone on DA who was writing ACD Holmes 60s. I started writing them on DA on my own but was eventually brave and joined sherlock60 on LJ. And that was my proper entry into fandom - I found my niche in the ACD world. I think perhaps most of my Sherlock fics have a generic feel to them - I was essentially just reworking what I’d read. But I think writing ACD fics I found my own style a bit more. Though - I’ve said it before - I think I’m a good writer but I don’t think I’m a particularly good fanfic writer. Because although I enjoy discussing the source material that doesn’t really translate into the urge to write fiction about my thoughts. I think fanfiction is essentially about making closer examinations of the internal workings of the characters. I like writing stories in which people slide corpses down staircases on tea trays. What is your favorite trope to read? According to AO3, it’s ‘first time’. Which doesn’t surprise me. Though ‘angst’ is then joint second with ‘humor’, which really, really does. What is your fave trope to write? Not really a trope, but humour. What is the best piece of writing advice you’ve ever read/heard/would like to share? This is a difficult one to answer. Maybe adding on to the excellent advice I’ve read as part of other people’s answers - try not to compare your writing to others’ too much. I sometimes think someone is funnier than me, someone’s writing is lovelier, someone’s writing is better technically, someone’s writing is more insightful. And it’s generally true. But as a reader on AO3, I have 8 pages of subscriptions. Readers don’t just pick the top three best writers to read for the rest of their lives and ignore all the others. I read the work of many different writers because I enjoy them in many different ways. As a writer I try and remember to take pleasure in what makes my work mine. What is your favorite feedback you’ve received as an author? I had my answer ready even before I was tagged! On The Case of the Deceased Marmalade Thief, bubblesbythebeach commented: If a fic was ever going to be described as "shenanigans", this is the one and I for one am delighted Me too, kid. Me too… Anyone who sees this and wants to have a go, consider yourself tagged!

[harrisjv]

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If you're searching for a totally free training program especially around the business of web marketing, look no further than Alison. This program teaches the fundamentals of effective web marketing techniques, made use of by today's most effective organisations. You'll acquire insight right into developing a cohesive advertising approach in order to reach your customers, and also exactly how to determine your MyIMUniversity program's performance.

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Okay, so practically this isn't a complimentary course, but if you are new to LinkedIn's online marketing training, you can sign up for a complimentary month as well as take this convenient program in social networks marketing. Evaluate what's working via SWOT evaluation, discover just how to create a strong social existence that highlights your strengths, as well as gain inspiration by checking out the most cutting edge possibilities for social media sites to achieve even greater reach.

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This MyIMUniversity learning course will certainly show you the essentials of electronic advertising with virtually 20 hours of free curriculum. Individuals have leveraged this training course to assist improve their fundamental expertise of internet marketing and acquaint themselves with subjects like advertising and marketing networks, specifying as well as measuring metrics, in addition to building and maximizing campaigns. This is the best course for anyone wanting to obtain their feet damp with digital marketing.

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

New Post has been published on http://tiptopreview.com/blog-topics-how-to-find-your-sweet-spot-even-in-a-boring-niche-2/

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience’s interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you’ve defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I’ve built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you’d like to see more of on the Moz Blog.

TAKE THE SURVEY

Source link

[isearchgoood]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[whitelabelseoreseller]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/13736557

[epackingvietnam]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[fmsmartchoicear]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[bfxenon]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[timeblues]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/30B2o5w More on https://seouk4.weebly.com/

[localwebmgmt]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

To help us serve you better, please consider taking the 2020 Moz Blog Reader Survey, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog.

TAKE THE SURVEY

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQ

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating.

Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

The reality is, it’s hard

The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after month and year after year?

If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.

Forget the 50 handy tools and blog topic lists

The internet will say: “Just research topics using these 50 handy tools and you’ll get a ton of ideas!” That’s cancelled. Slogging away with topics every week for three-plus years taught me that this advice — though well-intentioned — quickly wears thin. Especially if your topic or industry is niche.

So here’s what I would recommend instead:

Figure out what your people care about

Find where the magic happens

Keyword research your topics

Brainstorm, categorize, and prioritize

Execute

And that’s what we’ll cover. It may take a little more time, but it will give you ideas and direction you can use for months.

Figure out your people

The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.

If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.

Think about your best customers: How are you helping them live their best life? What are you helping them solve? What frustrates them about your line of services? When do they realize they need someone like you?

Take the time to understand the people that currently buy from you. So you can find more of them. In some cases, finding your audience is easy. In other instances, your audience is really diverse, or you just want what your neighbor’s having. Getting the perfect audience persona isn’t super important. Just get a good enough portrait, and move on.

Find where the magic happens

I barely passed math in college but one thing I did get was Venn diagrams. Two circles, and the magic is where they intersect, cool.

When mulling over what to blog about, I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right, your expertise. In the middle, you get a set of themes that you can specialize in. This doubles as the position you can take in your customer’s world. If you can pinpoint a mix of exciting, aspirational, and realistic themes here, that’s best.

It’s one thing to know what your audience likes. But chase that, and you’re competing with Medium or Buzzfeed.

It’s another to know what you’re good at talking about. But chase that, and you’re talking to yourself.

The magic is finding the spot where your audience’s interests and yours intersect.

During a recent workshop, a woman asked me, “I’m a photographer, and the people who like to work with me are outdoorsy — so are you saying I should create a blog post on hikes in the area?”

No.

Don’t do that.

There are a lot of websites out there that are way more invested in writing about hikes than you, and chances are they have more authority in that topic.

My reply to her: “How about creating content around the most photographable hikes in the area? You can create one blog post for Instagram, another for portraits, and even another one for engagement photos!”

The point is not to create content just because people care about X, Y, or Z. Ask yourself what you are best equipped to talk about, and how that intersects with your audience's interests. The more specific, and more unique to you and your audience, the better.

Keyword research your topics

Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word, and export out different keyword ideas using a few tools. As I get more ideas, I plug those in, export, and build a small but healthy list to work with.

There are a couple of tools worth investing in to get this information (and some free options, too). Because I believe in a simplified approach to tools, I recommend:

A keyword research tool like Moz, SEMrush, or Keywordtool.io

A content research tool like Answer the Public, or Buzzsumo

A bonus tool like Ubersuggest or good old “People Also Ask”

Rank your bounty by monthly search volume, keyword difficulty, and social interest. Then, cherry pick the topics you want to tackle for the quarter.

Don’t be disheartened if your key terms are competitive. It’s the 2020s — anything worth anything is competitive. The goal is to start creating content that will pay off over time, while you grow your domain authority.

Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize, and prioritize

Once you've defined the themes that can anchor your content efforts, use these four categories to help you pick topics within those areas. I like to think of this approach as a pyramid where you cover all the obvious “duh” questions before moving on to the sexy stuff.

Think about topics that would apply in each of these four sections, starting with the largest, general foundation category.

Evergreen content relates directly to the product or industry. These are the questions people ask day in and day out. At face value, the keywords may seem like small fish — i.e., they only get 800 to 1K monthly searches. But if they are aligned with your topic, then you very much want to answer these questions. If you don’t, someone else will. Ultimately, the goal of content is to bring in website visitors who are researching your product or service.

Original research answers a question or provides insight for an area closely tied to what you do. It’s premium content (long form blog posts, supporting guest posts) that takes more resources to create than a typical blog post, but helps build domain authority. This content hopefully helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that aim to generate buzz, capture attention, and may aid in link building, but tend to be short-lived. These are topics that are in your sweet spot and hot right now. Jump on these seasonally.

Lifestyle content is blog content on topics that relate to company values and will connect with readers. Yes, it’s nice to show the human side of your business, because people buy from people they like. But I’d rather have a post that answers my questions over a post showing me cute dog photos, you?

What might seem like basic info to you might be a totally new revelation to your potential audience.

I've built a blog to attract over 100K monthly visitors, and one thing I learned was that the content that brought us traffic month after month was the basic stuff. The simple, how do I figure out ______ stuff.

And chances are your blog (or website for that matter) lacks this “beginning of the buyer’s journey” content. If you think everybody knows this stuff, they don’t. You’re probably too close to it — I’ve been there, too.

Questions you can ask yourself to get going:

What are some common questions that your audience asks? What are the solutions you can give them?

How would you explain this concept to your grandma, or a kid?

What is a cool trend with __________ that is worth investing in?

What do you wish your best customers knew about __________?

Sources of information you can also look at:

Trade pubs (for ideas that can be repurposed for the general audience)

Events (for ideas that can be super timely and relevant to a select audience)

Influencers in your space (for ideas on what your audience gravitates to)

Execution

Ideally you’ll have a mix of topics on the pyramid to choose from, each quarter. Schedule those. I’ve used Google Sheets, or Trello. The cool kids use Airtable — whatever floats your boat and helps you get your content out.

Eyes on the prize

Blog traffic growth should pick up speed over time. If you build your content accordingly, it will. Determine the point where your interests and your audience interests intersect. Find topics that cater to that sweet spot by answering common FAQs. Add original research seasonally, and sprinkle in some trends and lifestyle content.

When you create blog topics that are more in line with your brand and your strengths, and that match what your audience is looking for, you are much more likely to stand out in a crowded space. The internet is hella crowded — to differentiate and appeal to customers, you need to “do you” best.

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