#DigitalQuality

[omnexsystem]

How Omnex System’s Control Plan Software Elevates Quality Management in Manufacturing

In a world where product quality and process efficiency are critical to maintaining customer satisfaction and market competitiveness, the need for robust quality management tools is greater than ever. Control plan software stands at the center of quality assurance strategies, enabling manufacturers to standardize processes, monitor key product characteristics, and ensure regulatory compliance. Omnex System, a global leader in quality and enterprise management solutions, offers a next-generation control plan software that transforms the way businesses manage and improve their quality planning and execution processes.

This blog explores how Omnex System’s control plan software empowers manufacturers to align process controls with design and production strategies, reduce variation, improve audit readiness, and achieve sustainable excellence in quality.

What is Control Plan Software?

Control plan software is a specialized digital solution designed to document, manage, and automate control plans for manufacturing and production processes. A control plan outlines the critical to quality (CTQ) characteristics, measurement techniques, and control methods required to ensure product compliance and consistency throughout production.

Traditionally managed through spreadsheets or static documents, control plans are now being digitized for greater efficiency, traceability, and collaboration. Omnex System’s control plan software takes this digital transformation a step further by integrating with other APQP (Advanced Product Quality Planning) tools such as FMEA (Failure Mode and Effects Analysis), Process Flow Diagrams (PFD), and MSA (Measurement System Analysis) to deliver a holistic, intelligent quality management ecosystem.

Why Omnex System?

With over 35 years of experience in delivering enterprise-wide quality solutions, Omnex System has built a reputation for helping organizations adopt best-in-class quality and compliance practices. Its control plan software is used by leading companies in automotive, aerospace, electronics, medical devices, and other highly regulated industries.

Here’s why Omnex System’s control plan software stands out in a competitive market:

1. APQP-Integrated Environment

Omnex’s control plan software is part of a tightly integrated APQP suite that connects control plans with FMEA, process flows, and work instructions. This integration ensures that all risk analyses and control measures are synchronized, making it easier to update plans when processes or product designs change.

For example, if a critical failure mode is added in PFMEA, the software prompts users to reflect this change in the control plan—eliminating manual oversights and maintaining alignment between quality planning documents.

2. Cloud-Based Collaboration

In today’s global manufacturing landscape, teams are often distributed across multiple plants, countries, or suppliers. Omnex System’s cloud-based control plan software facilitates real-time collaboration, allowing stakeholders to access, update, and approve control plans from anywhere in the world.

This capability reduces communication delays, ensures that everyone is working on the latest version, and enables centralized quality oversight across distributed facilities.

3. Built-in Version Control and Audit Trails

Every change made to a control plan is automatically tracked with user ID, timestamp, and detailed revision history. This audit trail functionality is critical for demonstrating compliance with international quality standards such as ISO 9001, IATF 16949, AS9100, and FDA regulations.

With Omnex System, quality managers can quickly retrieve past versions of control plans, identify who made specific changes, and ensure complete transparency during internal or customer audits.

4. Templates and Customization

Omnex System’s control plan software includes industry-specific templates that allow users to jumpstart their planning process. Whether you're producing electronic components, automotive parts, or medical devices, the software provides the right starting structure while still allowing full customization to fit your organization’s unique process requirements.

5. Real-Time Data Insights

The software integrates seamlessly with real-time shop floor data, enabling dynamic updates and alerts when control parameters drift out of tolerance. This early warning capability empowers teams to take corrective action quickly—minimizing scrap, rework, and downtime.

Key Benefits of Omnex System’s Control Plan Software

✅ Improved Product Quality

By clearly defining process controls and aligning them with risk analysis, Omnex’s software ensures that critical characteristics are consistently monitored. This reduces the occurrence of defects and drives higher product reliability.

✅ Enhanced Operational Efficiency

Omnex System eliminate the need for manual document handling, reduce duplication of effort, and ensure that all departments—engineering, quality, and production—are aligned on control strategy.

✅ Strengthened Supplier Quality Management

Suppliers can be integrated into the same control plan platform, enabling visibility and consistency in outsourced manufacturing processes. This feature is particularly valuable for automotive and aerospace industries where supply chain quality is critical.

✅ Faster New Product Introductions (NPI)

With synchronized APQP tools, teams can accelerate product launches by ensuring that all risk assessments, process controls, and validation plans are completed in one connected environment.

✅ Scalability across Plants and Products

Whether you have one plant or a hundred, Omnex System’s control plan software is scalable to manage all your quality planning needs across sites, departments, and business units.

Implementation Strategy: How Omnex System Ensures Success

Transitioning from traditional spreadsheets to a modern control plan software solution may seem daunting. That’s why Omnex System offers a full suite of implementation services including:

Needs Assessment: Analyzing current quality planning practices to define a tailored deployment strategy

Software Configuration: Customizing fields, workflows, and templates to fit your processes

Training & Support: Providing comprehensive training for users, engineers, and quality managers

System Integration: Linking the control plan software with existing ERP, MES, or QMS systems for seamless data flow

Ongoing Updates & Enhancements: Continuous software improvement based on industry trends and customer feedback

Omnex’s implementation approach ensures fast adoption, minimal disruption, and long-term value for your organization.

Use Case: Automotive Manufacturer Reduces Defects by 40%

One of Omnex System’s Tier 1 automotive clients implemented the control plan software across five global locations. By integrating control plans with PFMEA and linking to real-time SPC data, they achieved:

40% reduction in production defects

30% faster time-to-market for new product launches

60% decrease in audit non-conformities

Real-time global visibility across plants

This example showcases the transformational power of digitizing control plan management using Omnex System.

Conclusion

In an increasingly competitive and regulated manufacturing environment, robust quality planning is not a luxury—it’s a necessity. Control plan software from Omnex System provides manufacturers with a powerful, integrated platform to standardize quality controls, reduce process variation, and drive continuous improvement.

Whether you're navigating industry standards like IATF 16949 or aiming to improve internal efficiency and product reliability, Omnex’s control plan software is a strategic investment that delivers measurable ROI.

For more info Contact Us : 1-800-360-1407 or send mail : info@valintry.com to get a quote

[patriciamorris01]

The Elite 10: Top Companies in Website Testing Services

In today’s digital era, a flawless and functional website is essential for businesses to maintain their online presence and satisfy customers. Website testing services are critical in ensuring bug-free, efficient websites that deliver a seamless user experience.

The growing interest of businesses in outsourcing website testing services is a clear indication of the prospects of the sector. Looking at statistics we can see that the global outsourced website testing services market is projected to reach US$ 76.3 billion by 2032, growing at a CAGR of 7.7% from 20221. It will provide a little more orientation if we examine similar data from a related field, the outsourced software testing market. The outsourced software testing market is also expanding. In 2022, it was valued at USD 20.2 billion1, and by 2032, it’s estimated to reach USD 66.7 billion with a CAGR of 14.20%1. So, as we can see, the data announces a strong future for the concerned business avenues.

The purpose of this blog is to provide an honest, unbiased account of the top 10 companies leading the industry in exceptional website testing services.

1. Accenture

Accenture, a leading global professional services company, offers comprehensive website testing services. These services cover functionality, performance, security, and usability testing. Accenture employs advanced testing tools and methodologies to ensure that websites meet the highest quality standards, delivering a seamless user experience across various devices and platforms

2. Cognizant

Cognizant is a leading provider of quality engineering and assurance services. They specialize in end-to-end testing solutions, covering functional, performance, security, and usability testing. Their approach ensures thorough testing and optimization for an excellent user experience

3. Vee Technologies

Vee Technologies Website Testing Services stands out as one of the best website testing companies. Their approach to website testing is thorough and meticulous, covering all aspects of testing, including functionality, performance, security, and usability. Vee Technologies’ comprehensive testing services ensure that websites are free from bugs and perform seamlessly, making them a top choice for many businesses.

4. Infosys

Infosys is a global leader in technology services and consulting. Their website testing services are top-notch, offering a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. Infosys utilizes advanced testing tools and methodologies to ensure websites meet the highest quality standards.

5. TCS (Tata Consultancy Services)

TCS is a leading IT services company known for its comprehensive website testing services. Their testing solutions cover various aspects, including functionality, performance, security, and usability. TCS’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

6. Wipro

Wipro is another major player in the website testing services market. They offer a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. Wipro’s website testing services are designed to ensure websites are free from bugs and perform optimally across different devices and platforms.

7. Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation. Their website testing services are comprehensive, covering all aspects of testing, including functional, performance, security, and usability testing. Capgemini’s website testing services are designed to ensure websites meet the highest quality standards.

8. Tech Mahindra

Tech Mahindra is a leading provider of digital transformation, consulting, and business reengineering services. Their website testing services are top-notch, covering various aspects of testing, including functionality, performance, security, and usability. Tech Mahindra’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

9. HCL Technologies

HCL Technologies is a global IT services company that offers a comprehensive suite of website testing services. Their testing solutions cover various aspects, including functional testing, performance testing, security testing, and usability testing. HCL Technologies leverages advanced testing tools and methodologies to ensure websites meet the highest quality standards.

10. IBM

IBM is a global leader in technology and consulting services, and its website testing services are top-notch. They provide a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. IBM’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

Conclusion

In conclusion, the importance of reliable website testing services cannot be overstated in today’s digital world. The list of the top 10 website testing companies given here will be a great help for all who are looking for one such company to outsource to. Website testing companies play a crucial role in ensuring that websites are free from bugs, perform efficiently, and provide a seamless user experience.

All the companies listed here stand out in their unique way. Vee Technologies, for instance, recognized as one of the best website testing companies, stands out for its meticulous and comprehensive approach to website testing. As businesses continue to rely on their online presence, choosing the right website testing company is essential for maintaining a high-quality website that meets the needs and expectations of users. The expertise and dedication of these Top 10 website testing companies ensure that websites are optimized for success.

[amandajohn]

The Elite 10: Top Companies in Website Testing Services

In today’s digital era, a flawless and functional website is essential for businesses to maintain their online presence and satisfy customers. Website testing services are critical in ensuring bug-free, efficient websites that deliver a seamless user experience.

The growing interest of businesses in outsourcing website testing services is a clear indication of the prospects of the sector. Looking at statistics we can see that the global outsourced website testing services market is projected to reach US$ 76.3 billion by 2032, growing at a CAGR of 7.7% from 20221. It will provide a little more orientation if we examine similar data from a related field, the outsourced software testing market. The outsourced software testing market is also expanding. In 2022, it was valued at USD 20.2 billion1, and by 2032, it’s estimated to reach USD 66.7 billion with a CAGR of 14.20%1. So, as we can see, the data announces a strong future for the concerned business avenues.

The purpose of this blog is to provide an honest, unbiased account of the top 10 companies leading the industry in exceptional website testing services.

1. Accenture

Accenture, a leading global professional services company, offers comprehensive website testing services. These services cover functionality, performance, security, and usability testing. Accenture employs advanced testing tools and methodologies to ensure that websites meet the highest quality standards, delivering a seamless user experience across various devices and platforms

2. Cognizant

Cognizant is a leading provider of quality engineering and assurance services. They specialize in end-to-end testing solutions, covering functional, performance, security, and usability testing. Their approach ensures thorough testing and optimization for an excellent user experience

3. Vee Technologies

Vee Technologies Website Testing Services stands out as one of the best website testing companies. Their approach to website testing is thorough and meticulous, covering all aspects of testing, including functionality, performance, security, and usability. Vee Technologies’ comprehensive testing services ensure that websites are free from bugs and perform seamlessly, making them a top choice for many businesses.

4. Infosys

Infosys is a global leader in technology services and consulting. Their website testing services are top-notch, offering a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. Infosys utilizes advanced testing tools and methodologies to ensure websites meet the highest quality standards.

5. TCS (Tata Consultancy Services)

TCS is a leading IT services company known for its comprehensive website testing services. Their testing solutions cover various aspects, including functionality, performance, security, and usability. TCS’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

6. Wipro

Wipro is another major player in the website testing services market. They offer a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. Wipro’s website testing services are designed to ensure websites are free from bugs and perform optimally across different devices and platforms.

7. Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation. Their website testing services are comprehensive, covering all aspects of testing, including functional, performance, security, and usability testing. Capgemini’s website testing services are designed to ensure websites meet the highest quality standards.

8. Tech Mahindra

Tech Mahindra is a leading provider of digital transformation, consulting, and business reengineering services. Their website testing services are top-notch, covering various aspects of testing, including functionality, performance, security, and usability. Tech Mahindra’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

9. HCL Technologies

HCL Technologies is a global IT services company that offers a comprehensive suite of website testing services. Their testing solutions cover various aspects, including functional testing, performance testing, security testing, and usability testing. HCL Technologies leverages advanced testing tools and methodologies to ensure websites meet the highest quality standards.

10. IBM

IBM is a global leader in technology and consulting services, and its website testing services are top-notch. They provide a wide range of testing solutions, including functional testing, performance testing, security testing, and usability testing. IBM’s expertise in website testing ensures that websites are thoroughly tested and optimized for the best user experience.

Conclusion

In conclusion, the importance of reliable website testing services cannot be overstated in today’s digital world. The list of the top 10 website testing companies given here will be a great help for all who are looking for one such company to outsource to. Website testing companies play a crucial role in ensuring that websites are free from bugs, perform efficiently, and provide a seamless user experience.

All the companies listed here stand out in their unique way. Vee Technologies, for instance, recognized as one of the best website testing companies, stands out for its meticulous and comprehensive approach to website testing. As businesses continue to rely on their online presence, choosing the right website testing company is essential for maintaining a high-quality website that meets the needs and expectations of users. The expertise and dedication of these Top 10 website testing companies ensure that websites are optimized for success.

[sapphireblogsposts]

Unlock Success: The Top 9 Key Strategies for Effective Mobile App Testing

Explore the ultimate guide to mobile app testing success with our top 9 key strategies. From comprehensive test planning to robust automation, discover proven methods to ensure your mobile app stands out for its reliability and performance. Elevate your testing approach and deliver a seamless user experience with these essential strategies.

[softdevels]

Dive into the world of testing excellence! 🌐✨ SoftDevels unveils new features that redefine the testing landscape. 🚀 Whether it's manual precision or automated brilliance, we're elevating software quality. www.softdevels.com

[communicationblogs]

Automation testing market

Automation testing market size is forecast to reach $72501 million by 2030, growing at CAGR 14.50% during 2024–2030.

🔗 𝐆𝐞𝐭 𝐑𝐎𝐈-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓-𝟐𝟎𝟑𝟏 → 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐍𝐨𝐰

Automation Testing Market is experiencing rapid growth, driven by the increasing demand for faster software development cycles, improved quality assurance, and the adoption of DevOps and Agile methodologies. Automation testing uses tools and scripts to execute tests automatically, reducing manual effort, minimizing human error, and accelerating time-to-market. Key technologies like AI, machine learning, and continuous integration are enhancing test coverage and efficiency. Sectors such as IT, BFSI, healthcare, and retail are major adopters.

🚀 𝐊𝐞𝐲 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐫𝐢𝐯𝐞𝐫𝐬:

𝐀𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐃𝐞𝐯𝐎𝐩𝐬 & 𝐀𝐠𝐢𝐥𝐞 𝐌𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐢𝐞𝐬

– Continuous integration and delivery require fast, reliable, and repeatable testing processes.

𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐅𝐚𝐬𝐭𝐞𝐫 𝐓𝐢𝐦𝐞-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭

– Automation reduces test cycle duration, enabling quicker software releases.

𝐑𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐨𝐟 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 & 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

– Modern applications require testing across platforms, devices, and environments — automation ensures consistency and scalability.

𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 & 𝐑𝐎𝐈

– Although initial setup is high, automation reduces long-term testing costs and resource dependency.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐀𝐜𝐫𝐨𝐬𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬

– Enterprises are automating QA processes to support large-scale digital initiatives and customer-facing applications.

𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬:

Amazon | Alibaba Group | Accenture | IGE/Affinity Media (acq. Tencent Holdings Ltd.) | Cognizant | IBM | Huawei | América Móvil | Cisco | SoftBank Group Corp. | JD.COM | DXC Technology

#AITesting #MLInTesting #SmartTesting #NextGenTesting #DigitalQuality #QAasAService #TechTrends #DigitalTransformation #SoftwareQuality #TechInnovation

[technewspot]

Performance Testing: Ensuring Speed, Stability, and Scalability

Performance Testing Performance testing evaluates a system's speed, responsiveness, and stability under varying workloads. It ensures your application delivers seamless user experiences, even under heavy traffic or stress.

⚙️ Why is it Important?

Speed: Slow apps lose users. Performance testing ensures quick load times.

Stability: Your app should perform reliably, no matter the load.

Scalability: As users grow, your system should scale without crashing.

Key Types of Performance Testing: 1️⃣ Load Testing: Simulates user traffic to measure performance. 2️⃣ Stress Testing: Pushes systems to their limits to find breaking points. 3️⃣ Endurance Testing: Checks how systems perform over time. 4️⃣ Scalability Testing: Evaluates capacity to scale under increased demands.

Benefits of Performance Testing:

Enhanced user satisfaction

Reduced downtime

Increased reliability

Improved business outcomes

#performancetesting #softwaretesting #digitalquality #loadtesting #techtips

[sgrim-artz]

#HAPPYBIRTHGAY lel . 1) I DONT CARE ANYMORE, THIS IS WHO I AM SO SUCK IT! Lel . 2) I identify as both Asexual Panromantic and Pansexual because, honestly, I dont know where I stand with my sexuality. I know my preference but yet to ever feel that erge to do the nasty with any existing human being ever... It just feels right, you can say that I should just identify with one but I dont, and your not going to change my mind. . To everyone who gets it, happy #pride2020 be safe, theres alot of people targeting the LGBTQ+ comunity online, so be wary. Otherwise HAVE FUN!! . Consider supporting me on patreon if you like my art, if not, then dont lel . Stay hydrated and eat your greens! Or else you'll have to eat your blues! #asexualpanromantic #pansexuals #sexualorientation #personaldescovery #selfloveclub #gaymonth #clipstudioex #mangastudio #digitalqueer #queermonth #panpride #transpride #gaypride #bipride #acepride #gayflags https://www.instagram.com/p/CA5r5ncFQDF/?igshid=lcear21m5l7t

[kargocollective]

Im GLOSSAR DER VIELSTIMMIGKEIT haben Jugendliche mit und ohne Erfahrung in der selbstbestimmten künstlerisch-politischen Beteiligung gemeinsam mit Künstler*innen verschiedener Sparten ein Glossar für Schule und Gesellschaft entwickelt.

HateSpeech@MÄDEA

Widerstand@CampusRütli

Das Glossar ist vielstimmig, weil

es die Perspektiven verschiedener junger Autor*innen zusammenbringt.

unterschiedliche Sprachformen berücksichtigt werden –  von poetischen und journalistischen Texten über Interviews bis hin zu Rap oder Hashtags.

mit den Medien und Formaten der Beteiligten gearbeitet wird.

es das marginalisierte Wissen von Communities in den Worten ihrer jugendlichen Vertreter*innen würdigt ( z.B. Podcasts, Videoclips, Comic-Strips oder Live-Performances).

es vielfältige und alltagsbezogene Zugänge zu bisweilen als „schwierig“ und akademisch empfundenen Fachbegriffen schafft.

nicht allein nach statischen Definitionen von Begriffen gesucht wird, sondern die Aushandlungsprozesse der Beteiligten um deren Bedeutung sichtbar gemacht werden.

Workshop zu geschlechtlichen & sexuellen Vielfalt @ YANK

DigitalQueers@YANK - Workshop Queere Identitäten im Netz

Lookism@YANK - Mädchenworkshop: Schön?! Hässlich?! Echt Jetzt!!!

Heimat-Deine Schnauze@TheaterX

Weitere Glossarbeiträge unter der Festivalwebsite:

Danke für die Mitarbeit & Unterstützung der Künstler*innen & Vermitler*innen des Café Pink, YoungArtsNeukölln,Theater X, Mädea, i, Slam, der Lehrkräfte der beteiligten Schulen, u.w. !!!

[demianblog]

Swiss Re: la industria de seguros cibernéticos debe reformarse

Swiss Re: la industria de seguros cibernéticos debe reformarse

La industria de seguros necesita estandarizar la recopilación de datos y el lenguaje de las pólizas, así como contratar a más expertos si quiere garantizar que más empresas se beneficien de la cobertura, argumentó Swiss Re. La aseguradora reclamó en un nuevo reporte, Ciberseguros: fortaleciendo la resiliencia para la transformación digitalque el 90% del riesgo cibernético no está asegurado…

[agenciasdemarketingdigital]

Grupo Enroke Mejores Agencias De Publicidad Ecuador de marketing y publicidad Digitalque cuenta con un equipo ... en comunicacion digital,Consultores marketing digital Ecuador. Amplifica su contenido y permite que llegue a la enorme población de todo el mundo.

[camila4321]

Grupo Enroke Mejores Agencias De Publicidad Ecuador de marketing y publicidad Digitalque cuenta con un equipo ... en comunicacion digital,Consultores marketing digital Ecuador. Amplifica su contenido y permite que llegue a la enorme población de todo el mundo.

[udinamo]

La era postdigital ya está aquí ¿ESTÁS PREPARADO PARA LO QUE VIENE?

INFORME TECHNOLOGY VISION 2019 ACCENTURE

El 79% de los directivos sostiene que las tecnologías digitales se han convertido en los cimientos tecnológicos de su compañía. Las empresas están dando sus primeros pasos en un nuevo mundo, un nuevo mundo que cambia a cada momento.Un mundo en el que losproductos, los servicios e incluso los los entornos en los que se mueven las personas están diseñados a medida, y en el que las empresas satisfacen las necesidades del individuo en todos los aspectos de su vida, dando formaa una nuevarealidad en la que viven . La mayor empresa de comercio electrónico de Japón, Zozotown, está especializándose en fast fashion a medida. Sus ajustados trajes Zozosuits de elastano se conectan con la aplicación de la empresa para tomar las medidas exactas de los clientes. Las prendas de la línea de ropa de Zozotown se confeccionan a medida y son entregadas en tan solo 10 días. Gillette está atendiendo las preferencias individuales sobre salud y belleza, en asociación con la startup de impresión 3D Formlabs, para ofrecer diseños de cuchillas personalizados.2 Los clientes crean el producto a su gusto a través de la página web de la empresa; el diseño personalizado de manera digital se imprime entonces físicamente, se monta y se envía directamente a sus casas. Zozosuits no necesita que los clientes le trasladen detalles sobre sus preferencias para ofrecerles un servicio personalizado.Una aplicación diseñada porSam’s Club le permite utilizar aprendizaje automático ydatos sobre compras anteriores de sus usuarios para prepararles automáticamente una lista de la compra cuando acceden a sus establecimientos.Además,tiene previsto añadir una nueva función de navegación en la que les mostrará la mejor forma de llegar a cada uno de estos artículos. 3, 4 Por su parte, Virgin Hotels recibe a sus huéspedes con elcóctel que elijan y con un minibarlleno de sus productos favoritos, gracias a una plataforma digitalque sustituye a su programa de fidelización. 5 Empresas como estas están comenzando a comprendercómo pueden moldearelmundo que nos rodea y a escogerlos momentos adecuados para ofrecer sus productos y servicios.Si examinásemos todos estos negocios uno poruno, encontraríamos una historia de hiperpersonalización y servicios digitales a la carta.Pero los esfuerzos colectivos a nivel empresarialrevelan que estamos ante un cambio fundamental en la manera en la que las personas y las generaciones futuras experimentarán elmundo que nos rodea.Pronto,cada persona tendrá su propia realidad y cada momento representará una oportunidad para las empresas a la hora de desempeñarun papel en su remodelación. ¿Qué es lo que permite —e impulsa— este cambio modeladorde la realidad? La emergencia de un mundo postdigital.Como sociedad,estamos acercándonos a un punto de inflexión en el que serán más las compañías que ha impletado su transformación digitalque las que no.Cuando comenzó la nueva era de disrupción digitaly tecnológica,haber abordado este proceso se consideraba una ventaja competitiva,pero ahora mismo es algo que se le presupone a cualquiernegocio.Sin embargo,su impacto todavía está cambiando la relación entre las empresas y la sociedad y las expectativas de los individuos. En nuestra encuesta Technology Vision 2019 a 6.672 empresas y directivos de TI, el 45 por ciento afirma que el ritmo de innovación en sus compañías se ha visto acelerado significativamente durante los últimos tres años gracias a las tecnologías emergentes. En el mundo postdigital, cada momento representará un nuevo mercado individual en potencia, donde la demanda se comunica al instante y la satisfacción se espera de inmediato. Y, lo que es más, ambas están en constante cambio, creando una corriente infinita e interminable de oportunidades que descubrir a través de relaciones empresa-empresa (B2B) y empresa-cliente (B2C), así como en el sector público. El mundo postdigital es aquel en el que la tecnología fabrica la realidad y en el que las empresas pueden utilizarla para llegar a sus públicos en cualquier momento y en cualquier lugar si están a la altura del reto que se les plantea.

UNA TRANSFORMACIÓN PARALELA

Las empresas no han estado solas en su viaje hacia la transformación digital. Las personas han seguido un camino paralelo, incorporando las nuevas tecnologías cada vez más rápido tardaron 12 años en alcanzar los 50 millones de usuarios; pero internet solo siete en llegar al mismo punto.6 Si nos centramos en las tecnologías puramente digitales, los ritmos se vuelven frenéticos: Facebook alcanzó los 50 millones de usuarios en cuatro años; WeChat, en un año. Pokémon GO, la aplicación de juego de realidad aumentada de Niantic, tardó diecinueve días… El púbico está adoptando las nuevas tecnologías de forma rápida e integral y, tanto si son clientes o empleados o actores que suponen una amenaza, están empezando a marcar el paso a las empresas en sus transformaciones digitales. Hoy en día, estamos mejor informados sobre tecnología y la forma en la que las compañías la utilizan. Por eso, los consumidores se están volviendo selectivos y exigentes en aquellas que prefieren utilizar, impulsando a las empresas a que trabajen junto a ellos y que se adapten a sus preferencias y necesidades. Los consumidores postdigitales disfrutan del resultado de esta saturación tecnológica. En un mundo con tal cantidad de opciones tecnológicas sin precedentes, las personas tienen claro qué tecnologías utilizarán y cuáles no para vivir las experiencias que desean. Las empresas deben prestar mucha atención no solo a estas decisiones, sino también a los conocimientos que estas les pueden proporcionan sobre sus clientes y sobre las nuevas oportunidades del mercado. Los trabajadores postdigitales ya utilizan las tecnologías para realizar sus tareas de forma diferente y en nuevos puestos de trabajo, pero siguen siendo contratados, formados y gestionados de forma predigital. Con la guerra por el talento todavía encarnizada, las empresas deben adaptar sus estrategias tecnológicas para cerrar la brecha entre ellas mismas y sus plantillas digitalmente maduras. Los actores que suponen una amenaza en la era postdigital tienen puntos de entrada prácticamente ilimitados a las empresas. Con un ejército global de dispositivos conectados listos para funcionar y una superficie de ataque que incluye no solo la empresa en el punto de mira sino todos los socios y proveedores de su ecosistema, tienen una ventaja clara. Las empresas deben responder a esta amenaza postdigital con un enfoque colaborativo, reconociendo que no son solo víctimas potenciales, sino vectores de algún otro actor del mercado. Los mercados postdigitales están formados por consumidores, socios comerciales y administraciones públicas que disfrutan por igual del botín de la revolución digital. Los productos totalmente a la carta o íntegramente personalizados son hoy por hoy la norma en prácticamente todos los sectores y, más pronto que tarde, los consumidores esperarán que todas las empresas ofrezcan ambos. Esto no quiere decir que lo digital se haya quedado anticuado o esté acabado. Nada más lejos de la realidad. Las empresas han usado el poder de la transformación digital para moldearse, para moldear a los clientes y a los empleados y, después, para moldear las expectativas de las personas. Lo que queda ahora es utilizar esos esfuerzos digitales continuados para moldear el mercado. Las empresas se enfrentan a un mundo de expectativas renovadas y las tecnologías digitales esenciales son más críticas que nunca. Pero el tiempo para las pruebas y la experimentación ya pasó y los líderes deben empezar a preparar estrategias para lo que está llegando.

ANTE UN NUEVO MOMENTO

Siendo realistas, en el mundo actual todavía no es todo instantáneo, pero las empresas postdigitales ya están en otra liga. Las compañías que todavía están completando su transformación digital buscan una ventaja concreta, ya sea un servicio innovador, una mayor eficiencia o más personalización. Las empresas postdigitales van mucho más allá. Tratan de sobrepasar a la competencia cambiando el funcionamiento del propio mercado: pasando de un mercado único a uno múltiple de customización bajo demanda y de forma instantánea. Las fronteras sectoriales ya no representan una barrera al crecimiento, y la disrupción que vino en oleadas a medida que la tecnología maduraba en la era digital es ahora omnipresente. Cualquier empresa puede competir con cualquier otra o abrir un nuevo mercado. Tómese como ejemplo a Amazon, que se ha asociado con Berkshire Hathaway, una aseguradora y holding, y JPMorgan Chase, una firma mundial de servicios financieros, para enfrentarse al reto que supone el gasto sanitario Véase JD.com, una plataforma electrónica de venta al por menor y una de las firmas que más rápido están creciendo en China. JD se está diferenciando de manera radical con su plataforma Toplife, un servicio que ayuda a terceros a vender a través de JD mediante la creación de tiendas personalizadas para experiencias de compra únicas. Estos terceros no solo se benefician de la personalización de la venta al por menor electrónica, sino que también tienen acceso a la cadena de producción de JD con tecnología robótica de última generación y entregas con drones que llegan a zonas rurales. A través de un acuerdo con Walmart, una tienda física en Shenzen ofrecerá más de 8.000 productos in situ o mediante envío en menos de 30 minutos. Al ofrecer una personalización y una rapidez sin precedentes, JD está permitiendo que otras empresas capturen momentos y, al hacerlo, está creando un nuevo mercado. No pasará mucho tiempo hasta que los ejemplos que ahora destacan se conviertan en la norma. Las empresas ya están investigando la siguiente generación de tecnologías, como la inteligencia artificial (IA), los blockchain, la realidad aumentada y el quantum computing. El mensaje está claro: mantenerse al día con lo digital no vendrá mal para lo que está por llegar.

EL FUTURO POSTDIGITAL

Así como las personas ya no dicen que viven en la «era de la electricidad», los días de calificar algo como digital para insinuar que es nuevo e innovador están contados. La palabra ya está pasada de moda en el ámbito de los consumidores. Pronto pasará igual con las empresas. No hay necesidad de decir que un negocio es «digital». Si todavía funciona, la inversión en tecnología digital se da por supuesta. ¿Qué significa «postdigital» para las empresas? Desdoblarse a la hora de completar sus transformaciones digitales para obtener el máximo valor de esas inversiones y, al mismo tiempo, poner estratégicamente el punto de mira en lo que está por venir. Al dirigir el foco de la empresa hacia las oportunidades objetivo, encontrar un lugar entre los ecosistemas de la era postdigital y dominar las inversiones digitales con un ojo puesto en el futuro postdigital, las compañías líderes se posicionarán para alcanzar el éxito en los años venideros. Su empresa digitalizada será la base desde la que impulsará toda innovación futura. No es tarea sencilla; gracias al poder de lo digital ahora y al de lo postdigital después, la siguiente era será la de las grandes expectativas por parte de los clientes, empleados y la sociedad. Afortunadamente, esta era ofrece posibilidades igualmente formidables: satisfacer necesidades en cualquier momento, en cualquier realidad.

Referencias

Lieber, C. (3 de julio de 2018). Custom Fit Fast Fashion Is About to Become a Reality. Racked. Gillette Uses 3D Printing to Unlock Consumer Personalization. Página web de Formlabs. Pérez, S. (28 de octubre de 2018). Walmart’s Test Store for New Technology, Sam’s Club Now, Opens Next Week in Dallas. TechCrunch. Redman, R. (29 de octubre de 2018). Sam’s Club Readies New High-Tech Store in Dallas. Supermarket News. Gilliland, N. (26 de junio de 2017). How Six Travel and Hospitality Brands Use Personalisation to Enhance the Customer Experience. Econsultancy Desjardins, J. (8 de junio de 2018). How Long Does It Take to Hit 50 Million Users? Visual Capitalist. Pan, Y. (10 de octubre de 2017). JD’s New Luxury E-commerce Site “Toplife”, Explained. Jing Daily. Shieber, J. (4 de febrero de 2018). Walmart Brings Its Partnership With JD.com Into the Food Business. TechCrunch. Glaser, A. (31 de marzo de 2017). The Swiss Postal Service Is Using Autonomous Drones to Fly Lab Samples Between Two Hospitals. Recode. Read the full article

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