#How is Chatgpt helpful for Real Estate Agents
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Most people’s browser tabs are filled with unread news articles. Mine are filled with AI agents and ghost clicks.
I have four instances of OpenAI’s ChatGPT Agent—the generative AI tool released last week, which can run searches and perform tasks on the web—already open with each running in its own tab. I’ve given these first four agents relatively simple jobs based on ChatGPT’s suggestions. One is clicking around to find a birthday gift on the Target website, and another is generating a pitch deck about robotic dogs. I open a fifth tab in order to try something more experimental: I want to see how good this ChatGPT Agent is at chess.
After typing in some instructions, I watch as a ghostly cursor floats across my screen and the ChatGPT Agent goes to Chess.com and plays an online opponent, all in a virtual browser. Things go south pretty quickly. The game's strategy isn't what trips up the AI tool, it's the act of moving the chess pieces that actually proves to be the most difficult. “I'm focusing on accurate positioning as I continue playing despite earlier misclicks,” the agent says in its internal log before eventually quitting and letting me know that the controls were too difficult to navigate.
Over the past few years, browser developers have integrated AI tools with middling success. Though, in recent weeks, the idea of a web browser enhanced by a baked-in generative AI chatbot has resurged with the release of OpenAI’s ChatGPT Agent and Perplexity’s Comet.
The two releases are quite different in their execution. Comet is a stand-alone browser, so you can use it to surf the web and then summon the AI assistant to help write an email or complete a menial chore. OpenAI built its browsing tool inside of a chatbot; you talk to the chatbot through a web interface to give it tasks, and then the bot runs its own virtual browser inside your browser to complete them.
Both releases can take control of cursors, enter text, and click on links. If this trend takes off, these kinds of AI-powered browsers could transform the internet into a ghost town where agents run amok and humans rarely venture.
Tangled Web
Despite the continued AI hype, my initial impression of OpenAI’s ChatGPT Agent is that the glitchy feature currently seems like a proof of concept instead of a fully baked release. When executing the various tasks I gave it, the ChatGPT Agent often clicked wrong or fumbled through other errors. Additionally, its guardrails appeared inconsistent; while some explicit prompt requests, like asking it to fetch pornographic videos or “find a dildo,” were denied by the agent, ChatGPT spent 18 minutes shopping for the perfect “c-ring” on an X-rated website for adult toys: “I've gathered details on 10 metal cock rings, including various prices and features.”
I also couldn’t help but wonder how this approach to browsing the internet might further hollow out the market for digital display ads, a business that’s already struggling. My agents passed over ads for everything from rental cars to real estate investments. If you’re not actively watching the agent click around in real time, you can watch replays afterward and see everything that appeared in the browser while the AI tool was in control, ads included. It makes sense that users would speed-scrub through a replay now, while the nascent feature is filled with errors. But if the accuracy rate for AI agents improves over time, then fewer people will feel the need to watch over their agent’s shoulder, and fewer humans will be seeing those ads. At that point, it's hard to imagine advertisers sticking around.
The more I watched replays of its actions, the more the agent gave me an unsettling, eerie feeling—not of being understood, but of being mimicked. It was like an obsessive robot stalker had watched humans through a window, meticulously taking notes about how they used the web in an effort to replicate their actions. It was able to do a hollow imitation of human behavior, but not able to grasp fully why individual decisions were being made. The skin of my arms filled with the kind of goosebumps you get hearing a human-like laugh while walking home alone late at night, looking around, and only seeing a lone crow perched high up on the telephone wire.
Further leaning into the psuedo-humanness, the ChatGPT Agent is programmed to generate descriptions, from a first-person perspective, of each step on its journeys around the internet. While clicking, the simulation “thinks” and sometimes gets “confused.” As a whole, the ghostly agent is stuffed into an ill-fitting human suit.
Running five OpenAI agents simultaneously in my browser quickly became overwhelming, and I couldn’t actively track what each of them was up to. Yet, boosters of generative AI adoption and “multi-agent orchestration” see this kind of approach as child’s play.
“I’m excited by simulation tech where 20,000 AIs are all working alongside each other,” says Allie K. Miller, an AI-focused business consultant. Miller’s approach to AI agents is more aligned with Silent Hill—and its fully haunted ghost town—than a small-scale haunting like The Conjuring.
This grandiose vision of the agentic future upheld by AI proponents—thousands of phantom bots swarming the web at once, all at the direction of a single person—still feels a long way off. My artisanal quintet of agents struggled with the handful of tasks I gave them, even when the prompts were just the ones suggested by ChatGPT. The agent I sent off in search of a birthday gift clicked on the wrong thing multiple times, similar to the chess-playing agent that couldn’t click on the right game piece. The agent generating a pitch deck took 26 minutes to gin up a presentation, and the results looked rushed, like something a struggling middle schooler would create the night before an assignment was due.
Taking forever to generate mid results? Now that’s what I call a spooky story.
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hi lovely, coming to ask how you do your research for your fics. specifically in mind is the soccer/film photography from kick off, but basically all of that side stuff that makes the fic so real! i tried doing research for a ballerina reader and jfc, it was like i couldn't find anything helpful, so i just had to raw dog that shit (and if you say you raw dog it, you're the best sideplot bullshitter i've ever read lolol).
thx babes! as always sending love and good vibes 💛
hi loveee, yea i think it helps to kinda write stories that are already sorta inspired to you. like for kickoff one of my close friends is in film and i’ve always been really interested in what she does and so those aspects of the story have been fun and obviously i’ve been able to ask as well! and w ihm reader being a nurse, i’ve worked in healthcare so it makes sense for me, and real estate, my brother’s real estate agent is a family friend of ours so it’s been cool to observe him n get that real estate cadence down when i write for ihm gojo lol
tbh chatgpt i think is your best resource! or some reddit threads or subreddits help too if it’s particularly niche and you need some more insight. and then of couuuurrseeee bullshitting is totally fine too tbh. i understand the artistic desire to wanna be as true to the aspects of your story as possible but if it’s causing you severe writers block (as it has for me in the past) then it’s ok just to make your best guess! it’s less about what you say and more about how you say it i think. i’ve def gotten stuff wrong in my fics and have even had readers point it out n u just kinda laugh it off lol. it’s still just a hobby at the end of the day :)
hope this is helpful!! much lovee <3
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How a Digital Marketing Agency Can Supercharge Your Property Ads
Ad campaigns aren’t just ads—they’re powerful tools that turbocharge real estate visibility, lead generation, and sales. By targeting specific audiences—like young professionals looking for their first home or investors seeking residential projects—these campaigns place your listings exactly where buyers are searching: on Google, social media, and beyond. Fully optimized by a digital marketing agency in India with real estate expertise, PPC and social ads can deliver qualified leads instantly, reduce wasted spend, and provide measurable returns through clicks, calls, and conversions.

To make a real estate ad campaign genuinely effective, start by discovering the real questions buyers are asking—like “What makes a real estate ad campaign successful?” or “How quickly can ads drive property leads?” Use tools such as Google’s People Also Ask, AnswerThePublic, or Ahrefs to uncover trending queries. Then craft succinct, authoritative answers that match those queries. This approach positions your content as a featured snippet on Google and primes it for AI platforms like ChatGPT and Gemini.
Yes—PPC works. Real estate ad campaigns allow you to hyper-localize your reach, target by demographics and intent, and showcase your properties through images, virtual tours, and lead-focused landing pages. Campaigns managed by a best digital marketing agency in India—like Digital Mojo—ensure ad spend is optimized, creatives are compelling, and performance is tracked and improved continuously.
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Digital Mojo’s approach is built on combining human creativity with AI tools—ensuring campaigns are smart, scalable, and results-focused . They’re ISO 9001:2015 certified and deeply rooted in Hyderabad, offering everything from branding and SEO to performance marketing geared toward the real estate sector (digitalmojo.in). That makes them a digital marketing agency equipped for today's AI-enhanced search landscape and tomorrow's real estate challenges.
To rank well—as a featured snippet or in AI Overviews—you need crisp answers, structured schema (FAQ markup, article schema), fast loading speed, mobile-optimized pages, alt-text filled with keywords like Best digital marketing agency in India, and internal links to case studies, service pages, and industry benchmarks. Once live, promote the content through LinkedIn, WhatsApp groups of homebuyers, real estate forums, email blasts, and your Google Business Profile. Then continuously monitor through Google Search Console and Analytics for impressions, click‑through rates, featured snippet presence, and AI appearance—making updates every 3‑6 months to stay relevant.
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Why Your Real Estate Business Isn’t Getting Leads
Are you pouring money into ads, posting on social media, and still hearing crickets? You’re not alone. Thousands of real estate professionals struggle to generate quality leads—even in hot markets.
In this article, I’ll break down the real reasons your real estate business isn’t converting traffic into clients, and show you how to fix it with strategies built for 2025 — optimized for AI-powered search (like ChatGPT, Copilot, and Google SGE).
🧠 The Lead Problem in Real Estate Isn’t a Traffic Problem — It’s a Trust Problem
You might be getting clicks, views, or even page visits. But no one’s filling out your form. Why?
Generic content that doesn’t answer buyer/seller intent.
Outdated SEO that doesn’t work for ChatGPT or AI search tools.
Landing pages that don’t build credibility or urgency.
This is a visibility and conversion issue — and both need to be fixed fast.
🚧 The Top 5 Reasons You’re Not Getting Real Estate Leads
Your Website Isn’t Optimized for AEO or ChatGPT
People don’t just “Google” anymore. They ask Copilot. They prompt ChatGPT. If your listings, guides, and content don’t answer actual buyer questions in natural language, you’re invisible.
✅ Action Tip: Use AI-friendly content formats like FAQs, schema markup, and bullet-style breakdowns.
You're Using Old-School SEO in an AI World
Stuffing in “best realtor in [city]” 20 times doesn’t work anymore. Modern SEO = Search Experience Optimization (SXO). That means fast-loading pages, expert content, and voice-search-friendly headlines.
✅ Action Tip: Use tools like SurferSEO or NeuronWriter to map content to current intent + AI search.
You’re Not Building Authority (EEAT)
If your content isn’t showing your experience, credibility, and trust, Google (and buyers) won’t take you seriously.
✅ Action Tip: Add case studies, testimonials, Google reviews, and media mentions across your site.
Your Lead Magnets Are Weak or Missing
“Contact me for more info” isn’t a CTA — it’s an escape route.
✅ Action Tip: Use geo-targeted lead magnets like “Top 7 First-Time Buyer Mistakes in Dallas” or “Best School Zones for Families in Toronto.”
You're Not Using AI Tools to Scale Outreach
ChatGPT, Copilot, Jasper — these tools can help you personalize outreach at scale without sounding robotic.
✅ Action Tip: Build short AI scripts to follow up with Zillow inquiries or automate neighborhood report emails.
🌎 Real Estate Is Local — But Your Strategy Needs to Be Digital First
You’re not just competing with agents down the street. You’re competing with Zillow, Redfin, and AI search engines.
To win leads, you need to:
Be visible in local + semantic search
Build trust instantly with proof and personality
Use AI to expand your digital footprint
💡 The Fast Fix — A Lead Engine That Works in 2025
Here’s a simple system top-performing real estate agents use:
✅ Step 1: Local SEO + AEO
Use city-specific keywords, schema markup, and FAQ blocks. Optimize for Google and AI tools.
✅ Step 2: High-Trust Content
Show your face. Show your wins. Create guides and posts that answer exactly what buyers and sellers are Googling (and Copiloting).
✅ Step 3: Smart Automation
Use AI (like ChatGPT) to build weekly email drip campaigns, personalized texts, and fast follow-ups.
🔥Ready to Get More Real Estate Leads?
If your inbox is empty and your calendar’s light, your funnel is broken. Fix it before Q3 ends.
➡️ Want a free audit of your site’s lead potential? Drop a comment or DM — I’ll send over a breakdown (SEO, AEO, and all).
📈 Final Takeaway
Real estate lead generation has changed. Visibility without trust = no conversion. Traffic without targeting = no leads.
Fix your foundation. Use AI smartly. And above all, build like you're the authority—because you are.
✍️ Written by Asad Ulla Choudhury
Real Estate Growth Strategist | SEO + AI Advisor | Helping Agents Dominate Search in 2025
#RealEstateMarketing #LeadGeneration #ChatGPTforRealEstate #CopilotSEO #SXO #AEO #RealtorGrowth #RealEstateTips #AIForRealtors #LinkedInForRealtors
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From Burnout to Buyouts: Escaping the 9 to 5 and Building Your Own Financial Empire with Gus Ofili

Key Takeaways Betting on yourself can lead to explosive growth if you're willing to work harder than everyone else. Real estate sales are just the starting line—long-term wealth is built through strategic investing. A “burn the fleet” mindset can turn fear into focus and setbacks into opportunity. United States Real Estate Investor The REI Agent with Gus Ofili https://youtu.be/7HJr4FHp-L4 Follow and subscribe to The REI Agent on social Facebook Instagram Youtube .cls-1fill:#fff; Linkedin X-twitter United States Real Estate Investor It's time to have an investor-friendly agent on your team! It's time to have an investor-friendly agent on your team! United States Real Estate Investor The Catalyst: A Graduation, A Conference, and a Bigger Vision This episode of The REI Agent Podcast kicks off with co-host Mattias reflecting on a personal milestone, his daughter’s graduation from daycare, and how family moments like these intertwine with bigger dreams. Having just returned from the REI Summit in Austin, Mattias and Erica found themselves reignited with purpose. They weren’t just building wealth; they were building a family legacy. They even turned to AI to help translate their family’s core values into kid-friendly wisdom. “I hadn’t thought of that use of ChatGPT yet—how I can translate these big concepts to kids,” Mattias shared, inspired to shape his children’s character with intention and clarity. Burn the Fleet: Gus Ofili’s Leap from Stability to Savage Hustle Enter Gus Ofili, a man who didn’t just dip his toe into real estate. He dove in, scorched the shore, and never looked back. After years at Bank of America, constantly overlooked for promotions and crushed by corporate red tape, Gus had a decision to make. “I talked to my wife, my brothers, my parents... I cleared out my 401k and bet on myself.” That one decision launched a domino effect. Gus was done waiting for permission. He met with brokers, grilled seasoned agents, and told himself, “If they can do it, I can do it better.” He didn’t just get into real estate. He bulldozed his way through it. Within his rookie year, Gus closed 50 transactions. Not 5. Not 15. Fifty. And he did it by becoming the “yes man” that everyone needed, answering phones, doing open houses, posting creative skits on Facebook, and even accepting nightmare listings others refused to touch. “I needed people to believe in me. So I showed up, took action, and built my name from nothing.” From Commission Checks to Cash Flow: The Pivot into Investing While Gus was crushing sales, he was watching his investor clients rake in far more with far less effort. He recalls seeing a client earn $175,000 on a flip while Gus walked away with a $5,000 commission. “I’m doing the math. I’m like, this doesn’t add up.” That’s when the switch flipped. Instead of selling properties, Gus started buying them. His first deal? A five-unit building he originally planned to list for someone else. But when a buyer’s financing fell through, Gus took the leap. That one purchase became the spark that ignited an empire. He quickly transitioned to the BRRRR strategy, buy, rehab, rent, refinance, repeat, allowing him to recycle his money and scale fast. His weapon of choice? Business lines of credit. “Now I’m not even using my own money. I’m using bank money to build my future.” The Growth Mindset: Why Gus Isn't Slowing Down Despite selling over 100 homes in back-to-back years, Gus knew burnout was creeping in. So he made another bold move, he stepped back from being a full-time agent to become a full-time investor. Some questioned the decision. But Gus? He was laser-focused. “I watched guys get rich just by holding properties when the pandemic hit. Now it’s my turn.” Today, Gus operates with a mindset of abundance and long-term vision. He's not chasing flashy cars or surface-level success. He's building generational wealth, one property at a time. “I don’t wanna look rich. I wanna be wealthy.”
Final Thoughts: Build Your Freedom Brick by Brick This episode is a masterclass in guts, grit, and growth. Gus Ofili didn’t wait for ideal conditions. He created them. He didn’t start with connections or capital. He started with courage and conviction. “Being an agent is your entry into real estate. Once you’re in the room, pay attention. That’s where everything changes.” Mattias closed out the episode with a reminder that wealth isn’t just financial, it’s holistic. It’s about freedom, family, and fulfillment. And if you stay focused and intentional, like Gus, your breakthrough is coming too. Are you ready to burn the fleet and bet on yourself? Stay tuned for more inspiring stories on The REI Agent podcast, your go-to source for insights, inspiration, and strategies from top agents and investors who are living their best lives through real estate. For more content and episodes, visit reiagent.com. Related Articles Therapy You Didn’t Know You Needed (Holistic Wisdom for Real Estate Professionals) From For Sale Signs to Life Design (How The REI Agent Transforms Real Estate Into Holistic Wealth) Achieving Holistic Wealth and Success Through Real Estate (Insights from The REI Agent) Partnering with Investors (How Real Estate Agents Can Exponentially Maximize Profits) United States Real Estate Investor Create healing and connection within yourself, your family, and your community. Create healing and connection within yourself, your family, and your community. United States Real Estate Investor Contact Gus Ofili Ofili Real Estate Facebook Instagram United States Real Estate Investor Mentioned References Rich Dad Poor Dad by Robert Kiyosaki BiggerPockets Podcast United States Real Estate Investor Transcript Welcome to the REI Agent, a holistic approach to life through real estate. I'm Mattias, an agent and investor. And I'm Erica, a licensed therapist. Join us as we interview guests that also strive to live bold and fulfilled lives through business and real estate investing. Tune in every week for interviews with real estate agents and investors. Ready to level up? Let's do it. Welcome back to the REI Agent. It's just Mattias. Today, we had a little graduation celebration. So my middle child is getting out of the daycare that we're at. We are at a local university, has a young child program. Shout out to JMU YCP. And they do a phenomenal job in general. Our daughter has been there for, this is second year now. She graduated from the program. She's still gonna be there in summer school. So it wasn't like crying and hugging teachers that they'll never see them again. But she'll be there through the summer, but then she gets to go to her elementary school, which is just kind of crazy to think about. We're about to go out and grab ice cream. And then my littlest, he also got to perform. He didn't have a graduation ceremony, but he got to perform a couple songs. He was just standing there like a deer in the headlights, just like, what is happening? Sucking his thumb. And then I went to get him afterwards and it just took him like 20 minutes of just like, what was going on? What is that feeling? I don't know what stage fright is. I've never had that before. But I think at the end of the day, he was back to himself in a couple minutes and enjoyed the thrill of it maybe. But yeah, we also, Eric and I just got back from Austin. We were at a conference, REI Summit Conference, learning about investing more. And it was a really fun time. We got to go a couple days early to explore the city a little bit. And then we had the conference itself and really enjoyed it. One of the things that we came back with was we've been kind of intentional about, or I've been intentional about my life in kind of general, being focused on various things in the business, but trying to be intentional with our life as well. But we came back kind of motivated to actually kind of apply some of the things you do in
business to our family, trying to have like a vision, values, mission statement, that kind of stuff. And we're really eager to see how that implements into our lives. So we spent a good amount of time crafting as much as we could before we got really burned out. We spent a good three, four hours on the way home working on that. That was Wednesday. This is a Friday. Working on those values and missions and all that kind of stuff. And the next challenge is trying to see how that all comes up with our kids. I think we're gonna try to get them involved in a conversation a little bit in general. The youngest one probably will just be throwing rocks or eating dirt or something while we have this conversation. But maybe at least the oldest one will have some things to contribute. And we'll do our best to try to make these big ideas bite-sized for the kids. And actually we use ChatGPT, haven't finished the process, but we use ChatGPT to kind of like create two different. So if we have like a category, like let's say total ownership is one of the categories of our values we wanna give to our kids. Being standing, following through with what you say you will being honest, that kind of stuff. Owning your life so that you're not playing a victim, you're not blaming others. We asked, we kind of made the big flowery word version and then we asked ChatGPT to actually translate that into something that a younger kid could understand into easier concepts. And it did pretty well. So I think there's definitely room there when you're thinking of those big concepts. And I like to, man, I wanna give our kids speeches. And they are not old enough for these speeches yet, but I wanna give them. And anyway, so I hadn't thought of that use of ChatGPT yet, how I can translate these big concepts to kids. And so I'm excited about what that looks like. I think we're gonna have vacations coming up or we're gonna have like some dedicated time. And to really going through these, getting their input as well, explaining these different visions or values in the mission statement and vision. And just, I'm encouraged to see how that really impacts their life going forward and how that imprints them. Because I think when you have some clear guidelines, some clear boundaries and some clear reasons why, that can really inform the relationships you have going forward as they're older, the way you treat others, the way your character develops. And a lot of the times I've been concerned, I've been worried about how, what I do with building wealth or having assets, all that kind of stuff. Will that hurt my kids long-term? Will that be something that they actually have, will be worse off from having that? Will they not be motivated? Will they, what will that do to them? And so I think this really spoke to me as a way to try to instill some of those core values. I think another one that I really appreciated was having this like kind of growth mindset, but also just being passionate, like pursuing stuff that you're passionate about. I think that's, it's such an unfulfilled life if you are never pursuing what you're passionate about. If you are the proverbial, just drinking cocktails on the beach, if that's all you do, that's just depressing. And I think, yes, vacations are nice, there's a place for that kind of stuff. But at the end of the day, the real fulfillment, the real enjoyment comes from flow, from relationships, deep relationships, and from, yeah, just being passionate about stuff. So anyway, we're excited about that. We'll probably talk about that more in the future. But anyway, we have Gus Ofili today. Gus is a tunnel vision person, he said that himself. And very impressive, very impressive. He took the burn the fleet approach in getting into real estate. There's something that I discuss with people often and contemplate as to what to recommend. And I don't think there's a one size fits all approach, but Gus went out and said, I'm gonna be a real estate agent, put in his two weeks notice and got after it.
And is a success story for that. And I think a lot of that fire was needed, or just fueled how hard he was gonna work. And we talk about how my approach was different, it was a different time, market was different, there's different factors there. So there's not a one size fits all. But I think when you kind of contemplate making a move like that, it's helpful to hear other people's experiences and why, and how they did what they did, so that you can make a decision what scenario fits right for you in your situation. So part of that can be, if you wanna buy a house, having two years of experience in a real estate, the income from real estate is required before you can count it for a mortgage. So there's a few different factors there, but obviously, he is killing it in sales. He was killing it in sales. He talks about how he is more focused on investing now, but he's a perfect guest for the show, because he marries the two, and kind of explains, yeah, how to be successful in both. So without further ado, let's get Gus on the show. Welcome back to the REI Agent. I'm here with Gus Ofili. Gus, thanks so much for joining us. I appreciate it, thanks for having me. Now, Gus, tell me a little bit about your backstory. You're pretty perfect for this show. You're both an agent and an investor, is that correct? Yes, that's correct. Yeah, tell me how you got into real estate. So yeah, I'm gonna start from the beginning, and this is kind of like everyone's story at the beginning, is I'm working my regular nine to five. Out of college, I jump right into Bank of America. It was a call center at Bank of America. We deal with the credit cards. I got there. I wasn't able to really find jobs right out of college, so this is my entry level into a Fortune 500 company. Once I got there, I kind of took off within the company as an employee, not on the management level. So I started selling a lot. The whole object of the job was to go ahead and do balance transfers and open new credit cards to people. So I was with the company. Within three years, I become in a lead role, and what I started to notice in that lead role is I'm ready to become a manager now. I'm ready to run the whole shop, and anytime there was opportunities for me to go ahead and have that position, I would go ahead and interview, and I was told, oh, this is why you didn't get in. This is why you didn't get it. So after three, four times, I'm like, you know, is this ever gonna happen? And I think one of the biggest things for me that a light switched in my head was when I would see the managers, they would try to keep me at bay. And what I mean, keep me at bay, is this guy doesn't do it like how everyone else does it. He likes to kind of do his own thing, and it's not the normal way we do it. So when I would think of creative ideas to keep a team that I'm looking over, focus on the job, it would be something that no one does. They would tell the unit manager what I'm doing, and he would bring me in my office. He says, Gus, that's a great idea, but this is not how it's supposed to be. You're supposed to be like this. And also, Gus, you gotta start creating relationships with the managers. How can I put you there? And I'm thinking, I'm like, isn't it about production? Isn't it about what my team is doing to make me get in these positions? Why do I have to be best friends with everyone? Not that there's anything wrong with it, but I'm an introvert, and I'm kind of a loner. I've been like that for as far as I can remember, and I only let a certain amount of people in my circle. So as time went on, a second thing happened. I was on a phone call, it was a manager call. Even though I'm not a manager, I was able to take manager calls. It was an older individual who was in a tight situation as far as money. And then when I was looking, we were able to look at their accounts and things like that. She was on retirement. And I'm like, dang, that's all they get for retirement?
And then, so this is a person who worked all their life, and now they're at the point where, in my opinion, they should be enjoying it. That's what people have to think. A lot of them were close to retirement, and they would talk about it. I'm like, that doesn't sound like something I wanna be in. So for the strength of that, my wife now, but my girlfriend at the time, her brother-in-law owned a title company. And she was like, hey, have you ever thought about being a real estate agent? Maybe you could do that on the side. I was like, nah, I never thought about it. She's like, you could talk to my brother-in-law about it. So I had lunch with him. We started talking about it. I was like, all right, this sounds like something interesting. This sounds like something I could do on the side. So I took the class, and the class is what got me. Had a great professor who taught us the class. And he didn't teach us the textbook way. Of course, you have to teach that stuff for us to pass. He would bring up his experiences, and we would ask questions about it. And I was like, oh, wow, this sounds like something I wanna do. And then he said a key thing. If you wanna be successful, and you wanna make money as a real estate agent, you're gonna have to do this 100%. He said, the people that do this part-time, they miss a phone call, and that call goes on to someone else. Then I'm thinking, I'm working this job, and we can't even bring our phones onto the floor. So if I'm becoming a real estate agent, and people reach out to me, I don't have a way to pick up the phone. And I was talking to my wife now, but I was talking to her, I was like, I think I wanna quit my job. And then she's like, let's do it, let's do it. And I'm like, okay. The biggest fan that I got, she's down with it. I got two younger brothers. I talked to them, I talked to my parents, and I thought about it. I'm like, all right, what I'm gonna do is I'm gonna clear out my 401k, and I'm gonna bank on myself. But before I do that, I reached out to all the local real estate agencies around my area. I met with them all. So I kinda started creating this buzz a little bit about myself. Because I did well in these one-on-one meetings. And the follow-up I had is, I wanna speak to an agent that's been here for one year. So every person, broker I spoke to, I wanted to speak to an agent that's been here for one year. I sat back, I listened to the agents, and I was like this, and I'm very competitive. So sometimes that's a big flaw in my character, but if this person can do it, I can definitely do this. That was the thing that reassured me. So at the bank, I let them know, hey, I'm putting in my two weeks. They were like, Gus, you got a bright future here. I'm like, I appreciate it, but I'm gonna go ahead and try to do this real estate agent thing. And they were like, well, at least do your two weeks. So if it doesn't work, I'm able to come back. I did it, but I knew I wasn't coming back. So I cashed out my 401k, and I started my journey as far as being a real estate agent. That's awesome. You know, man, you brought me right back. I worked in customer service, customer care, in Rosetta Stone for a little bit. And it was probably the, I mean, in some ways, I enjoyed aspects of it, but I think the job itself was probably one of the worst fits I've ever had. But yeah, you just brought me back to why I love being able to just to do what I want when I want. And maybe that's scary to some people. Maybe they just don't have that excitement about chasing things down and kind of being self-motivated. But, oh man, I couldn't go back now. Like, it would be so hard to go back to having that bureaucracy, that level, different levels of management, the exact formula of how you're supposed to do things. And, oh man, that just brings back memories. One thing I knew, I was a workaholic. So through the year, so you get three weeks vacation, and then you get like, no, it was two weeks vacation, and like, somehow it worked. It was a month with vacation and sick time.
I would never take vacation. I would never be sick. And I worked a crap load of overtime. So I'm already a workaholic. So come December, I'm taking the whole month off because I have to, or I lose the time for the next year. My brother was like, Gus, you do that. And how much money are you making the bank? Probably a lot. You know, how much are you getting of that money? No, my brother's already an entrepreneur, so he already knows this. Imagine taking all that time and effort and you putting it into your own business, how much you get from return. Yeah. Amen, bro, it makes sense. Yeah, no, it's so true. It's so true. That's interesting you talked about the whole, you know, going all in, burn the fleet, sink or swim model. It's definitely something that I think, A, it really depends on what job you're doing and how compatible it is. It sounds like yours would not have been at all. When I started real estate myself, I was in a high school working as like a behavior specialist and I got off about at three o'clock. I was able to kind of answer emails and texts kind of throughout the day as I needed. And sometimes if I could, I would go sneak a call out, take a call outside when I needed to. And then I had summers off. So like it, to me, it felt like it was fairly conducive. And also I just had that like, that like, this is what I'm doing. Like I'm, this is, you know, I'm so focused. I'm getting up at 5 a.m. every morning and I'm, you know, cranking out as much as I can before work and just completely committed to it. Be pre-kids, you know, when I could have a little bit more time. But I guess all it's to say is you think, would you, if in a different occupation, do you think you would have gone back and done it more gradually or do you think that was the right call or just jumping right in? You know, as easy as it is because it's already happened for me, it was the right call. 100%, I think it was the right call for me. Now, I think everyone's situation is different. Once again, when that instructor told me, you'll lose business if you're doing anything else but this. And I was like, all right, I'm all in, I gotta go. And I think, and you know this, taking risk is where you get the biggest reward. And that was like my first risk because, you know, I'm at a job for seven and a half years. There's no real risk in that, that's automatic money. Now, if I'm gonna do something and I'm gonna change my life and leave a job I've already set the groundwork for, it's gotta be for something way bigger and I had to take that risk. And it seemed like it may have paid out a little bit. Yeah, no, and I think another thing that helps or is another factor to consider is kind of market cycles because in 2014 when I started, things were pretty slow. It was a buyer's market and things were pretty slow overall. I probably would have done a little bit better but I think the first two years it made like 15,000 gross and I had other colleagues that started around the same time as me and they may have done a little bit better than me but not significantly. And at the time we were definitely focused on paying off our debts, that was like number one priority. But all that to say is, you know, market cycle is another factor. Then another thing I talk about too is like if you are an agent that doesn't own a house and you're thinking that you wanna buy a house pretty quickly, jumping right into being a real estate agent will, even if you make a ton of money, unless you make enough money to buy it cash, this might not be able to work out with financing because you gotta have two years of proven income in that field. So there's just a couple of factors that make it, or to weigh if you're kind of debating that situation. Yeah, those are all valid things. You know, at the time my, so I moved in, so me and my wife weren't living together at the time. I move into her place, she owns her place. Even though she owned her place, you know, I don't know if this is gonna sound bad but I'm gonna say it anyways.
I was a man moving into my wife's place or my girlfriend at the time's place. I got a bad ego, I mean, and I come from a household where it wasn't like that. So that was another battery in my back, like, you know, and it wasn't the biggest place, it was kind of a condo and I felt claustrophobic in there. So that was like, I need to get my family out of there and you know how once you get kids, that ramps it up a little bit more. So it was layers on top of I gotta win and there's no way of losing, there is no plan B, this is it, and that was my mentality. Yeah, that was the exact same mentality I had for different reasons. And I think that is, you know, it's okay to have doubt and everything like that but like when you just know this is gonna be the route and there's just no other option and you just do everything that you know you're supposed to do, right? And you go out and get it. So how did your first year go? So I ended up starting at the end of 2018. I think I may have, I wanna say I started like October, September, October. I did three transactions like in the end, in December. But then my first full year, so I guess you know how my brokerage works, your first full year is your rookie year. So my first year, I ended up doing 50 transactions. Now this is pre-kids, this is me going ballistic. So, you know, do you mind if I get into? Yeah, go. So what the first year, what it entailed was I'm at the office 24 seven. The reason why I'm at the office, we have this thing called phone time. So I wasn't able to get phone time because I was brand new. So I guess you gotta sell a certain amount whether it be five or 10, I can't remember what it was. So, you know, the older agents would do phone time. But what I did is I set up shop right next to the receptions desk that would get the calls. So I'm in there, you know, great sense of humor, making people laugh, this and that. As soon as the agents don't show up for their thing, guess who's getting those calls? I'm getting those calls. So I was like, all right, so that's one avenue. Next avenue, I'm going to every single agent, no matter if there's a biggest agent or the smallest agent, I'm knocking on their door and like, hey, I'm willing to do open houses, I'm willing to do put signs up, I'm willing to do anything that you need, just let me know, I'm here for it. Why I can do some of those things? Because I cashed out my 401k and I got a little, you know, this is the stuff you're putting money, like the gas to go do this stuff. I'm putting that 401k money to work to be able to impress these agents that are already in the game, so they can give me a bone. Whether I do the open houses, sometimes people didn't show up, but then sometimes people did show up. And when they did show up, that's my time to go ahead and convince them. Another thing I did was Zillow. Everyone's like, don't do Zillow. And, you know, I see I'm in some agent groups on Facebook, Zillow is the killer of real estate, but my mentality is, if I'm not doing it, someone else is doing it, and they're wreaking the benefits off of it. So as much as we're saying they're the bad guys, they're creating opportunities, and I just quit my job. So I'm gonna do this, and I'm gonna strategize, I'm gonna strategize it to make it work as best as possible. I don't know anything where you don't put money down for it to get profits in return. So yeah, I could do these other things, but I also wanna have an avenue that I would never meet people before, and that was my avenue with Zillow. So I strategically picked outside of the major city. I picked a small town. I think I started off with 150 bucks. Fast forward, you know, I ended up like at 2,000, 2,500. But I started with 150 bucks. That opened doors for me. Last but not least, the biggest thing at the beginning of my career was, well, I'll say two things. Networking, like I said, I'm an introvert. I hate networking with a passion. I feel a lot of times I go to these places and people are kind of doing short talk, and it's kind of like, oh, yeah, you're Gus.
You work over here and know hows everything, and we're done. I don't like it, but I needed, with the traction I was doing, I'm like doing social media posts, I needed for these people to meet me out in the public. So I forced my way to do that. Last but not least, one agent gave me a chance to go ahead and sell a mobile home that was on 20 acres of land. The seller was completely a jerk. Now, we'll call him other words, but I'm trying to keep it PG on this podcast. But he was a jerk. He would yell at me. He would do everything in the world. The agent's told me, Gus, you know, he's kind of difficult. We'll take 15%. I was like, all right, cool. I got, I eventually got it sold. You know, I did things a little bit different. So I would post it, and this is a little, some time ago, so it's a lot different now. I would post the listings on Facebook Marketplace, and I would go to barter pages and post the listings in there. And then I found a bank that would take 20% down with what's called a portfolio loan. I found a guy who just, you know, he had an accident or something. He was getting a large lump sum of money. We linked them together. I got that, I got that sold. What I did was they asked for 15. I gave him 50. The reason why I gave him 50% of that, because I wanted them to tell everyone else in the office that Gus gave me 50%. Now- On a thing I didn't want to touch. Yes, not only that, they're telling everyone that, oh, when I got someone difficult, I'm just going to give them to Gus. That was a one-time thing with the 50. Let me just say that also. But yeah, no, that's awesome. I mean, that is like the attitude as an agent, you know, that is wanting to refer things out and wanting help is whenever you have like an eagerness, like I'll do whatever, like give it to me, yes. I'm your yes guy. That just makes you become the go-to person. If there's like a, if there's one person that's like kind of like, oh, is this worth my time? Like, you know, am I going to do this one? Or is it, you know, let me think through this a little bit and get back to you. Versus somebody that you send it to and they're running with it and you know they do a good job. Like you're going to give that person the business every time it comes, like whenever there's a chance, for sure. I try to tell that to new agents and they're like, are they pre-approved? And I know I get the whole pre-approval. Don't get me wrong. Bro, I was showing houses. I didn't care. I just had to hear what you did for a living. Oh, yo, you're a doctor? You don't got a pre-approval? You know, I'll meet you there so me and you can create a relationship. Then I'll go ahead and we'll try to get you pre-approved at some point. You know, I need you to get that so we can put an offer in. If you don't get it, we already built a bond. I don't know who you know. Joe Smoll, you might meet tomorrow, might be like, oh, I'm looking for an agent. Hey, this guy Gus helped me out. Every person was an opportunity for them to expand your name, whether they had approval or pre-approval. Now, don't get me wrong. Now, if you don't have a pre-approval, you know, I'm probably way more hesitant. But at the beginning, I was hungry for any opportunity and try to make it work. Yeah. Well, you know, you could really look at your initial meeting with a buyer as a good opportunity to also like meet a lender or something. Cause you know, we gotta get those brokerage agreements signed now. And I mean, we've had to in Virginia for a while, but yeah, like you gotta get those signs. So that's a good opportunity to maybe give some education and get, give some value and not make it too long, but maybe also meet a lender, kind of get at least initial screenings done to make sure that we're all moving forward as just an idea. But yeah, no, I know I've like, but even if for me, like if I'm referring an agent, a business and they're asking me questions, like, are they pre-approved? I'm like, I don't know. But like, you can ask that question. Like, I'm trying to give you some business.
Yes. And I'm like, wow, are you selling 80 houses a year? Like, I thought you were just trying to get paid. I guess, I guess, you know, you need the, you need everything on the platter given to you, I guess, I don't know. Yeah. No, but that's the, that's the attitude to cultivate right there. Like that is the attitude. And I think I'm curious where, if you could break down some of like where your most business kind of came from, but if you get tapped into some agents that are willing to give you their leftovers, their extras, or they're like, I don't want to, or even I'm just too busy right now. And I think there's very, you know, abundantly minded people that will also give you some slam dunks. Like if they're, have a buyer coming to their listing and they wanted representation, it might've been their client before. Like if you're the go-to person, like that's just gonna be the opportunities that you present. So sometimes you have to do the, you know, the single one on 20 acres to kind of get some of that easier stuff. So I was doing a lot on social media, like I said, and I was doing like funny skits. I feel, and I say this to my wife, I was doing TikTok on, and our major platform is Facebook. I know this, it wasn't too long, it was like 2018, but our area of Facebook is the major platform. Sure. Especially at that time. So I was doing like funny skits about being a real estate agent, stuff like that. And I told myself, yo, no one's gonna take me serious until they see me do closings. As soon as I closed that mobile home, oh, I just got this done. I'm taking pictures with the guy. He's talking, I'm recording him. He's talking about his experience with me. That's the stuff. Now, not only those avenues I told you about how I'm getting people, now the people I've met since I've been in college and been an adult in this local area, I've met at the bank. Oh, now Gus closed on a property. Now they're contacting me. Now they're starting to believe in me that I'm not just a guy that just decided to quit his job, be an agent. Now they're having some trust that they're seeing results all on social media platforms. So that was another thing that kicked in. That's cool. I'd be curious, okay, so that's killing it for a first full year. That's absolutely killing it. That's awesome. I would imagine you had similar trajectories after that. When did you start getting into investing? So 2019, that was my first full year. 50, 2020, I was 71. 2020 was when I brought my first investment. So now 2020, I'm making good money. My mentality is things are always too good. I'm scared it's gonna end. So I started to work with investors. So they kind of taught me the game. And the reason why the investors started working with me is because I was quick to get to showings and just open the door. They knew I didn't know anything. So they were like, you can't really help us as far as breaking down deals, but what you can do is just get us into these buildings. This is when the MLS, you had great opportunities on the MLS. Things have changed a little bit since then. So I would open the doors for them. So I would help someone buy a property. Then six months later, or maybe three to six months later, we're selling it. So I may get a check for 5,000, let's say. Then I'm reading the closing disclosure and they're getting a check for, let's say 175,000. So if you're really a student of the game, if you're really being aware of what's going on, you're gonna ask this key question. Hey, I saw you got like 175,000. How much did you put into that? We put in about 45,000. Okay, I helped you buy that for 65,000. So I'm doing the math. I'm like, oh, wow. But then I go in the house, I see what he did. There was no, and then once again, this might be just for the area that you're in, but there was no granted, you know, not the stuff I saw on HGTV, not those three, 400, $500,000 houses that are normally around my area. So I'm seeing like, okay, I'm busting my butt.
$5,000, he just got one check for, you know, 135. I'm doing something wrong. Or when I would help someone buy four units. Yeah, I'm getting the data as far as the P&L on how that works. But then I'm asking questions. So I'm like, you know, when you're looking at this, what are some of the things that you're looking at? He's like, Gus, if you go in and you do this to the unit, and you do that, and you put this amount of money down. So they're kind of telling me this information. Now, one big thing I was doing was bigger pockets. So they're telling me the information. And I'm listening to bigger pockets every single day since 2017, 2018. So I'm trying to put it together. So I'm like, hey, so when, right now, you're gonna cashflow about 2,500. When you get these where they need to be, it's gonna be like 4,500? He's like, yeah, every month? Yeah, I was like this. So I'm busting my butt. I'm on the road. Because I was getting a lot more, obviously, when you're starting out, you're getting a lot more buyer clients than seller clients. I'm on the road 24-7, anywhere. I'm going here, there, hour away, two hours away. I'm on the road. I'm like, so you're getting this 4,500 automatically. So I need to get in the game. So all the money I was saving up, I'm ready to buy my first investment. My first investment I actually walked into was like a duplex in a single-family home. I was gonna buy it. We went to the inspection. I got feedback from some people I trusted. They're like, we don't think this is the one. All right, cool. I ended up talking to someone else. I was helping them buy a property. He's like, yeah, I got this five-unit I'm looking to sell also in a town I'm familiar with. I was like, yeah, I can help you sell that. Now I'm thinking like an agent. I can help you sell that? Yeah, no problem. So we go see the place. I call one of my investor buddies. I'm like, hey, I just got a five-unit off market, you wanna come take a look at it? I'm here with the owner right now. He goes takes a look at it. He's like, Gus, that five-unit is awesome. Let's put it on the contract. So we ended up putting it under contract. I'm the agent. The thing that happened was his bank didn't appraise the property for what it needed to appraise for. So in most cases, people would be like, oh, it's not a good deal. But with talking to him, only thing he could talk about how good of a deal this is. So I sat back. Now it's a five-unit. It's real different than what I thought I was gonna get. I thought I was gonna get a duplex, triplex, fourplex to start off with. I said to myself, you know what? Why don't I just buy this? Let me go ahead and try. So I got introduced to commercial lending first. So I've never, except for my primary home, I've never purchased anything without it being a commercial mortgage on it. Once I got introduced to that, I brought the five-unit in August of 2020. That was my first investment. That's an awesome jump right in. That's amazing. Yes, yes, yes. Yeah, that's- One of my babies to this day, probably top three or four in my portfolio. Yeah, I'm thinking back to the interest rates then and how much appreciation it's helped us spend and how much rents have gone up. It definitely helped. That definitely helped. How much rents have gone up. Yes, it was a great buy. If I could go back to myself back then, I'm like, don't even think about trying to sell this, buy this right now. But yeah, it was a great buy. Yeah, yeah, I know. I mean, how many times has that happened to people? I think that that's just kind of a mindset people get into. And I'm gonna make a commission off this. And even if the commission would have been bigger than the first month or the first year of cashflow, let's say, I mean, just over time, that's just difference that it compounds and gets bigger and bigger. I mean, having owned real estate through the pandemic, I mean, that's, I would imagine a big chunk of your net worth at this point.
Yes, yes. So when I brought that first one in August of 2020, January comes, I buy a three unit. Then February, no, March, I buy another three unit. So I get on the road now. So I got the bug. I was gonna manage the five unit at the beginning. And then the day I owned it, maybe a week later, one of the toilets broke and they called me over and I'm looking like, I don't know what to do. They're looking at me like, I'm gonna save the day. I was like, I don't really know what to do. I really don't got connections. I'm calling other investors. Yeah, who do you use for a plumber? So I was like, I need to put this with a property management team. I kind of, I'm happy I did that. But now as a seasoned investor, I'm kind of mad I did that. And we could get into that at some point in the conversation. Well, go ahead. I mean, do you self-manage now all the time or? No, so everything I have right now, not everything. Majority of the stuff I have right now is with my management team. Now, the reason why I say I wish I would have managed that at the beginning, because I would have been able to understand how the money works, where it's dispersed, who am I paying? How much are these things that were getting fixed? So this was a more like a turnkey property. This wasn't something I fixed up. So when I'm getting my slips from the management team, I'm like cleaning. I'm like this. I'm like, I'm reading the lines. I'm like, okay, this is not what I written down, written out at the beginning and was supposed to get. So, you know, I'm getting confused. It took me six to seven, eight months to really understand how everything worked. That could have been six to seven months. I was doing it myself, understood it, pass it to them. And from the beginning, I could have told them how I want it. So I feel like I missed a learning curve there at the beginning. I see. So like you would still have it managed, but having that kind of baseline understanding of how the whole thing works, you could better manage the managers. Okay. Yeah, that makes sense. And I think, you know, at some point, again, I think with real estate agents, we tend to try to do everything ourselves and delegation is definitely key. And also like, I mean, just for longevity of things, like if you think that this, you know, managing these properties is going to make you not buy any more or sell, like get it managed, like for sure, like get it off your plate because you can probably be spending your time in other areas that are gonna make you more money. And owning real estate over time is, you know, the best way to become wealthy. So, yeah, man, you don't play around. You jumped in to investing and sales and just went, you know, 100 miles an hour right away. That's awesome. With making the money as an agent, so one thing I was noticed, cause my first few transactions, I was putting 20% down. So, you know, with bigger pockets, I'm sure everyone's a bigger pockets baby. Brandon's biggest thing is brr, brr, brr. So I got to a point, I was like, okay, I can't keep putting 20% down. As much as that's a benefit, I need to figure other ways to be able to scale without putting that much money down. So I brought my first brr. And with buying my first brr, I brought it for like 70,000 with the closing costs, with the fees as far as monthly fees, holding costs. And with the rehab, I was all in like 45,000. The house, so this was a single family home and it pays for 150. So I presented it to the bank and I can get 80% back, the bank I work with, I get 80% back. So I was basically my first brr, I think I was in maybe a few thousand, but I was right there, like close to where I needed to be. And right now I still have, say it again. A lot better than 20% down, right? 100%. And then when I got the taste of the brr, I was like, okay, so we're gonna switch our model now. No longer are we buying 20% unless they're phenomenal deals. We're gonna look for properties where they're depleted and we can fix those up so I can retain my money.
And so what I'm doing as far as a real estate agent, I can build up and I'm just using the same amount of money each particular deal. And I think that's helped me scale 10 times since then. Yeah, what are you doing for your holding money? Are you doing cash, equity lines, hard money? What are you doing for that? Yep, so at the beginning I was doing cash until I got introduced to lines of credit. Wasn't really familiar. Once my banker broke it down, he was like, yeah, it's pretty much money you're able to use from the bank to do exactly what you're doing with your own money. I was like, oh, really? So he's like, how much do you want? Because this time I already got six, seven buildings. I was like, can I get 150,000? He's like, yeah, we can do that. I was like, dope. So now I'm not even using my own money which I was using at the beginning. And since then my credit line is a good chunk now as way more than 150,000. So I normally buy cash, rehab with the credit line and then refi. And I only refi and I hear this a lot. I don't really like sometimes when I hear this, if I'm all into something for 100, let's say 100,000 and the building gets appraised for 200,000 and I could get 80% of that 200,000 that would get us at 160 me and myself, I don't wanna take that extra 60,000. I just wanna take what is that I put into the building. So I'm keeping my principal payment lower and I don't have an extra 60,000 that I'm paying on which I may not have an opportunity to place it anywhere. To me, that doesn't make any sense. Yeah, it really depends on your goals for one. I mean, so like if you're wanting to just kind of free up your expenses through passive income, like you're trying to be 100%er where all your living is covered by passive income, that totally makes sense. I gotta say, I've mostly been in that same mindset but at the same time, I'm kicking myself for not taking out more, at least for my primary residency which is at like a 2.7% rate, I'm like, I'll never see, if I could have got another $100,000 out of this house, I will never see that kind of cheap money again. But at the same time, I do love my like $1,700 a month or whatever I'm paying in a mortgage payment on it. So yeah, I think, and there's people, a lot of people argue about like your return on equity ratios and stuff too when you kind of get into how much leverage to have. But at the end of the day, like we don't, if the market turns, like if, I know it has in some areas, you know, it's kind of, you're in a good place now, right? Like you're in a better place. You can afford more, you can, rents could come down and you could still be okay, prices come down and you'd still be above water. So I think it's a personal thing overall but I definitely lean more that way as well. I don't think leveraging out my eyeballs is comfortable. Never, but then if I keep things, so I have a yearly meeting with my banker and then that's when we talk about increasing my credit line so if I'm keeping, if I'm refiling and just taking what I need, now that leaves me some money for negotiations when I ask my banker how much I want to increase my credit line for, I could just put it on that and that's something I can control when I need it. That's where I'm more of a fan of with the lines of credit. No, that makes sense. Yeah, it makes sense. You can still tap into it. I mean, sure, you have to pay interest on it at that point but yeah, like, I mean, you can still have access to that which, and when you get into this BRRRR kind of strategy, like it's like you're not printing money, you're like printing houses almost it feels like because you're just kind of recycling this money. So access to more is great when you can get it all back and I think it's always, you hear horror stories about people who get caught holding a few or like a number of flips or a number of whatever at the same time when markets turn and it's just, that's, I've never, we also don't have that many in
our area that we can really take on, like multiple at the same time, we're a smaller market so the deals are more limited but yeah, that's always in the back of my mind as well, like just kind of trying to make sure that you're being conservative and everything, just how much you're taking, how big of a scale, et cetera. But. If you don't mind me saying this. Yeah. Everyone's gonna have their different perspectives, because a lot of people say, Gus, aren't you worried about if the market turns, Gus, aren't you worried about this, that and the third? I can't control that, only thing I can control is making sure I'm buying these properties the right way, making sure their cashflow and I'm underwriting it to the best of my capabilities, making sure when we're rehabbing them, we're rehabbing them so they're lasting longer than a half-ass rehab, sorry for my language. I can do those steps. I can't have the fear hovering over me, oh, 2008 or 2010, everything went haywire. Okay, I haven't gone through that type of situation but I'm not gonna stop and the reason why I'm not gonna stop, as a real estate agent, I work with too many people that they ended up selling because the market got crazy when COVID happened. They're making 500,000, 300,000 and I was like, all you did was hold on to the house? All you did was have as many houses as possible and now you're just letting the single families go and you're making a crap ton of money? So my mentality right now is I don't, if you're, to me, if anyone's talking about being conservative, over-leverage and things along those lines, I can't really hear that right now. I'm laser-focused and one day this might be the downfall that this guy was an idiot because he didn't listen to what people said but I'm all in, I'm putting all my chips in and this is the time to go right now because when the next boom happens, whether it be five, 10, 30 years from now, there's no telling when that is. That's where I'm gonna go back and be like, okay, I watched these guys make a crap ton of money. I wanna be that same person when that next boom happens and by me doing that is collecting as many properties as possible. I don't have partners. I don't have mentors. Only thing I have is me watching how things are going and telling myself this makes sense to get as much pawns because right now I'm getting a lot of single families, get as much pawns on the board and when it's time for those pawns to sacrifice them, I'm gonna have a whole bunch of sacrificing pawns on the board. Yeah, no, I mean, I think there's definitely wisdom to not waiting for things to be ideal. Well, I mean, because people will make that, like this is not the right time to buy or people always feel like they overpay for a house and interest rates now are one of the big things, right? It's hard to buy something that pencils out because of interest rates, especially if you're just on market, not doing any rehab but I tell people like, well, my buddy who had like 50 houses when the interest rates dropped was able to refinance them all. He would not have been able to buy 50 houses in that window of time. And so that's definitely a key component to all this. And then on the other hand, I see people, again, this is a personal tolerance thing. I think I see people will tap into any equity they can and then put that as a down payment on another property with a DSCR loan so that they're almost 100% leveraged even though that it pencils out of cashflow wise now, and I'm sure they're doing a lot of good calculations to make sure that everything's covered if there is a shift in the amount of rent they're getting, et cetera. So I think there's just, there's different extremes, right? And I think it's your personal preference, your personal risk tolerance and the people have been bold and have done really well, for sure. So people have failed, so we'll see what the people have done. I always kind of try to be a little bit moderate overall for that reason but I probably missed out on some things.
Yeah, but Gus, that brings me, I mean, is that like, so you've been just investing hard ever since, right? And you've been continuing your sales. Are you still a solo agent then as well? No, so as an agent, I had a phenomenal, some phenomenal, I'm trying to figure out which ones are which. So in 2000, I'm looking at the plaques, 2022, 100 and then 2023, over 100 houses sold. Those are my peaks. And after that, to be honest, you start being a little bit more selective and more giving other agents stuff. I was burnt out after 2023. On the road 24 seven, my portfolio was growing. I'm doing births. I'm giving that a lot of time and effort to it. And I told myself, hey, this is the time where the 100% I gave as far as an agent, I'm giving that to the being an investor. So I kind of switched. Now, a lot of people were mad at me. Maybe when I go through that office, you were a top selling agent. And now, even though I guess mine would be respectable, I'm doing 30, 35 transactions, that's still respectable to a degree. But that's not where I was before. I was flat out posters, this and that. But I'm like, if you saw me do this in this avenue of work, imagine what I'm gonna do over here. And this is gonna give me the biggest return. So there's active money and passive money. Now it's time to give that passive money that full attention. And that's where I'm at right now. So I'm kind of like a part-time agent at this point. Yeah, no, that's awesome. I mean, I think there's a couple of honest thoughts there. So following what you're passionate about is one, which that's great. I mean, I think it's great to have the freedom to do that, right? You can choose kind of what you wanna do. And then, I mean, second of all, like I think at some point, what's the point? Like what's the point of working 24-7, just slaving away to get every single transaction that you possibly can? And that's kind of what this show's all about is we're working towards, again, because we leave our W-2s or whatever, we leave and we try to be free by pursuing real estate and then become slaves to it, basically, right? I mean, we're working so hard that we don't have any time for ourselves. Everything else is kind of falling. And yeah, so like working towards a different kind of freedom then. Or if you look at the cash flow quadrant, for example, like there's the employed, the self-employed, the business owners, and the investors. And kind of when you get into the real estate ownership, I would say that you're kind of both. You're kind of a business owner and an investor. But yeah, anyway, all that to say is it's great. I mean, I think that's a pursuit that's gonna pay dividends over time. Sometimes it doesn't always feel like you're kind of reaping it all. Like we joke around about being an investor and being cash poor, like asset-rich, cash poor. So it kind of, it feels, you're building stuff for the future and it's awesome. We've had a long conversation. I do wanna break it into a golden nugget. If you have one you wanna share to our audience here. Yeah, so what I would say is a lot of this I've been saying have tunnel vision. But what I will tell everyone who's a real estate agent, and right now that's your main focus, and what you should, you should master one craft. But what you wanna do is when you become a real estate agent, when you get things going, you're gonna meet a bunch of people. And being a real estate agent to me is your entry level into real estate. Once you get in, get in the door, you see how everything works, you're gonna come into contact with people that may take you in other directions. Be open, listen, and be aware of what other people are talking about. Because for me, it was investing. And that took me to a whole different place I thought I would never be in. So once again, be aware of where you're at, but still have that drive and that tunnel vision also. I love that. And we haven't even touched the tax benefits. I love this.
It's like a retirement account that you don't have to pay taxes on, or like that reduces your taxes. Especially for real estate professionals. So I love it. That's awesome. Gus, what about a book that was fundamental for you that you think everybody should read, or maybe one that you're just currently really enjoying? Well, what I'm gonna say is probably the book everyone says, Mr. Kiyosaki, is that his name? Robert Kiyosaki? Yeah. Yeah, correct. What's the name of the book? Rich Dad Poor Dad? Yes. So that was a book I read when I became an agent. Very good things that were said in there on how some people live compared... I'm very cheap. So it was right down my alley. So I don't have the flashy car. I feel like you can't do the things that are gonna give you wealth if you spend it on things that are gonna just make you look rich. I don't wanna look rich. I wanna be wealthy. So that book was very instrumental as far as that. But I'm gonna be honest, since then, I have not read a book. And maybe some people could tell, and that's why- You've been focused on grinding. No, but I really am. For me, listen to a podcast like this, listen to The Bigger Pockets, a few other podcasts. That's my avenue. And I wanna be able to maybe give a little bit different answer so people can hear, okay, he's saying podcasts. And maybe that's more of the thing I like to listen to also. So I would definitely recommend some podcasts, talk on real estate, whatever you wanna be, listen to that. And whatever you wanna be, read that. I guess that's the reason why. Sure, no, I love it. And honestly, I think a lot of people in podcasts and seminars, et cetera, are kind of espouting the knowledge that are the going trending books anyway. They're kind of regurgitating that. So that makes a lot of sense. Podcasts are great. I mean, I think the continued pursuit of knowledge is really where you're honing your craft, you're learning how you can improve yourself, everything, your world, your finances, your investing, blah, blah, blah, as you go. That's awesome. Gus, where can people reach you or follow you? You said that you're active on Facebook still, or do you Instagram as well? Yeah, so in the last three years, I have converted over to Instagram. It's @GusOfiliRealEstate. You can catch me over there. I post, when I close properties, I post when they're all done and what the numbers look like. I'm a big fan of giving receipts and giving that type of information. So I would say that's the major platform to catch me on and me and my everyday and real estate, whether it be reels or stories. Cool, awesome, Gus. Well, hey, thanks so much for being on the show. This has been a lot of fun. I appreciate it, man. Thank you, and thank you everyone for watching. Thanks for listening to the REI Agent. If you enjoyed this episode, hit subscribe to catch new shows every week. Visit REIAgent.com for more content. Until next time, keep building the life you want. All content in the show is not investment advice or mental health therapy. It is intended for entertainment purposes only.
#401k exit#bold action#BRRRR method#Business Strategy#buy and hold#entrepreneur lifestyle#Erica Clymer#faith and finances#family legacy#financial freedom#freedom formula#growth plan#Gus Ofili#Harrisonburg Virginia#holistic wealth#hustle culture#investing journey#life transformation#Mattias Clymer#mindset shift#money freedom#passive income#Personal Growth#Real Estate Podcast#success mindset#wealth building#work-life balance
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Top 7 Real Estate Tips Every Buyer and Seller Should Know in 2025
Introduction:
Hey there! If you’re thinking about buying or selling property this year, you’re probably feeling a bit overwhelmed — and that’s totally normal. The real estate market keeps changing, especially in 2025, and it’s easy to get lost in all the info out there. But don’t worry, I’ve put together 7 simple, must-know tips to help you navigate the market with confidence and avoid common pitfalls.
1. Get to Know Your Local Market
Before you dive in, take some time to understand what’s happening in your neighborhood. Prices can vary a lot from one area to another, and knowing the trends — like whether homes are selling fast or sitting on the market — can really help you make smart decisions. Have you checked out recent sales near you? It’s a great place to start!
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Top 7 Real Estate Tips Every Buyer and Seller Should Know in 2025
Introduction:
Hey! If you’re planning to buy or sell a property this year, you might be feeling a little overwhelmed — and that’s totally okay. The real estate world keeps changing, especially in 2025, and it can be hard to know where to start. But don’t worry, I’m here to help! I’ve put together 7 simple tips that every buyer and seller should know to make smart decisions and avoid common headaches. Let’s jump right in!
1. Get to Know Your Local Market
Before you do anything, spend some time learning about what’s happening in your area. Real estate prices and demand can be very different depending on where you live. Are homes selling quickly or sitting unsold? What new developments are coming up nearby? Knowing these things will give you a big advantage. Have you looked at recent sales in your neighborhood yet?
2. Get Pre-approved for a Home Loan
If you’re buying, getting pre-approved for a mortgage should be one of your first steps. It’s like getting your budget cleared so you know exactly how much you can spend. Plus, sellers love seeing buyers with pre-approval because it means you’re serious. It can save you a lot of time and stress later on!
3. Find a Real Estate Agent You Can Trust
Working with a good agent can make a huge difference. They know the market, can help you negotiate the best price, and take care of all the paperwork. Buying or selling property is a big deal, and having someone experienced by your side makes everything smoother and less stressful.
4. Don’t Skip the Property Inspection
This one’s super important! Before you buy, always get a thorough inspection done. It helps uncover any hidden problems with the property that you might not notice yourself — like plumbing issues or structural damage. This way, you won’t be surprised by expensive repairs later, and you might even be able to negotiate a better price.
5. Read All the Legal Documents Carefully
Property deals come with a lot of paperwork. Make sure you read everything carefully — agreements, sale deeds, titles, and more. If you’re not sure about something, don’t hesitate to ask a lawyer. It might seem like a hassle, but it’s better to be safe than sorry.
6. Use Technology to Your Advantage
Thanks to technology, looking for properties and managing transactions has never been easier. Virtual tours let you explore homes from your couch, and online listings help you compare options quickly. Plus, many contracts can now be signed electronically, saving you trips and time. Embrace these tools — they’re here to help!
7. Think About the Future
Real estate isn’t just about today — it’s an investment for the long haul. Before buying, think about the area’s future growth. Are there new schools, roads, or shopping centers planned nearby? These things can increase your property’s value down the line. It’s always smart to look ahead.
Conclusion:
Buying or selling property can feel overwhelming, but with these 7 tips, you’ll be better prepared to make smart choices in 2025. Stay informed, ask the right questions, and don’t hesitate to lean on professionals when you need to. And if you want even more tips and trusted property listings, check out RealEstateNest.in — your reliable partner in real estate.http://realestatenest.in
#realestate#property#homebuying#househunting#realestatetips#investment#realestateguide#buyingahome#dreamhome#propertyinvestment#realestate2025#firsttimehomebuyer#homesweethome#indianrealestate#realestatenest
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How AI Is Changing the Work of Digital Marketing Agencies
Artificial Intelligence (AI) is no longer a futuristic concept—it’s now a powerful engine behind the most successful digital campaigns. From automating routine tasks to generating insights from massive datasets, AI is transforming how digital marketers work. For any modern Digital Marketing Agency, embracing AI isn’t just a competitive advantage—it’s a necessity.
In this article, we’ll explore how AI is revolutionizing the work of digital marketing agencies and what that means for businesses looking to scale smarter in 2025 and beyond.
1. Smarter Audience Targeting
Gone are the days of basic demographic targeting. AI enables hyper-personalized advertising by analyzing user behavior, interests, search intent, and real-time data. Agencies now use AI-powered tools to:
Segment audiences dynamically
Predict buying behavior
Personalize ads based on browsing patterns
For example, AI can identify when a customer is most likely to engage and automatically serve an ad at that moment, increasing click-through and conversion rates.
2. Predictive Analytics and Campaign Forecasting
AI helps agencies move from reactive to predictive marketing. By analyzing historical data and current trends, AI tools can forecast:
Which campaigns are likely to perform well
Which audience segments are at risk of churn
What type of content will engage better at each funnel stage
This allows agencies to allocate budgets more efficiently and eliminate guesswork in media planning.
3. AI-Powered Content Creation
AI is playing a growing role in content marketing. Tools like ChatGPT, Jasper, and Copy.ai are being used to:
Generate blog outlines and drafts
Create ad copy variations for A/B testing
Summarize long-form content for social snippets
Translate content into multiple languages
While human creativity still leads in storytelling and brand voice, AI enhances productivity by reducing research time and speeding up content production.
4. Real-Time Campaign Optimization
One of the biggest advantages of AI is real-time decision-making. Algorithms now monitor ad performance continuously and adjust elements like:
Bids and budgets
Creative rotation
Audience filters
Keyword targeting
Instead of waiting for weekly reports, digital marketing agencies can now optimize campaigns instantly—maximizing ROI and minimizing wasted spend.
5. Chatbots and AI-Powered Customer Support
Agencies are increasingly implementing AI-driven chatbots to improve customer engagement across websites, WhatsApp, and social media. These bots:
Handle FAQs 24/7
Qualify leads before passing them to sales
Offer personalized product recommendations
Collect data for retargeting
By automating first-level support, businesses improve response time and free up human agents for complex queries.
6. Visual Recognition and Image-Based Marketing
AI tools now allow agencies to analyze visual data through image recognition. This includes:
Detecting brand logos in user-generated content
Analyzing visual trends on Instagram or TikTok
Creating personalized video ads based on viewer preferences
For industries like fashion, beauty, or real estate, this opens up new creative possibilities for targeted visual storytelling.
7. Enhanced Email and CRM Automation
AI is elevating email marketing by analyzing past behavior to determine the best time, frequency, and content for each user. Some platforms even generate predictive scores indicating which users are most likely to open, click, or unsubscribe.
CRM tools now use AI to:
Score leads based on readiness to buy
Suggest next-best actions for sales reps
Trigger workflows based on customer behavior
This ensures no opportunity slips through the cracks.
8. Better Reporting Through AI Dashboards
Instead of static spreadsheets, agencies now use AI-powered dashboards to deliver interactive, real-time insights. These tools automatically surface key patterns, anomalies, and trends—allowing businesses to make data-backed decisions quickly.
AI also enables:
Natural language report generation (“Explain this month’s traffic drop”)
Predictive KPIs (“Forecast next month’s conversions”)
Voice-controlled dashboards
This means faster, clearer communication between agencies and clients.
Final Thoughts: The Future of Agencies Is AI-Augmented
AI is not replacing digital marketers—it’s enhancing them. For any forward-thinking Digital Marketing Agency, integrating AI into workflows means more precision, less repetition, and smarter strategies.
A modern Digital Marketing Agency uses AI to work faster, target better, and report clearer—all while staying focused on creativity, empathy, and strategic thinking. If your business wants to stay ahead of the curve, partnering with an AI-ready agency isn’t just smart—it’s essential.
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Why Every Real Estate Business Needs a Digital Marketing Agency in India in 2025
In 2025, the real estate industry in India is evolving faster than ever. Property buyers and sellers increasingly rely on digital channels to research, compare, and finalize their purchases. This makes partnering with a specialized real estate digital marketing agency in India critical to stay competitive and visible. The right real estate digital marketing services not only increase your online presence but also convert prospects into qualified leads, ultimately boosting your sales and market share.

One of the key questions real estate businesses ask is: “What are the top digital marketing trends for real estate in 2025?” The answer lies in a mix of AI-powered technologies and user-centric marketing tactics. For instance, video marketing allows agents to showcase properties with immersive virtual tours, helping buyers visualize their future homes without physical visits. AI chatbots provide instant, 24/7 engagement, answering buyer queries promptly and capturing leads even outside office hours. Local SEO is crucial in India’s diverse market to target city- or neighborhood-specific searches, ensuring your listings appear in top local search results.
“How can a digital marketing agency for the real estate industry boost my sales?” is another common question. An expert agency like Digital Mojo leverages data-driven strategies including SEO, PPC campaigns, social media marketing, and email automation, tailored to the real estate sector. By optimizing websites for mobile devices and search engines, they help real estate companies rank higher for relevant keywords, including “real estate digital marketing agency in India.” This targeted approach generates quality traffic, lowers cost-per-lead, and increases conversions.
Choosing the best real estate digital marketing agencies in India means partnering with firms that understand local market nuances and buyer preferences. These agencies deliver comprehensive real estate digital marketing services such as content marketing, reputation management, paid advertising, and CRM integration. The holistic service ensures your brand builds trust and authority among prospective buyers and sellers, a key factor in closing deals faster.
Furthermore, a top-tier real estate digital marketing agency in India continuously analyzes campaign performance using tools like Google Analytics and AI-based reporting. This enables ongoing optimization to improve metrics such as click-through rates and lead conversion. The expertise in emerging AI tools such as Gemini and ChatGPT allows agencies to create compelling, SEO-friendly content that resonates both with users and AI algorithms, increasing your chances of appearing in AI-powered search summaries and chat-based answers.
Integrating local SEO strategies further enhances your visibility across specific Indian cities and neighborhoods, which is essential since many buyers start their home search locally. Agencies like Digital Mojo ensure your real estate business is listed in Google’s Local Pack and prominent directories, capturing highly targeted traffic and increasing walk-in inquiries or online consultations.
In conclusion, as India’s real estate market grows more competitive and digital-first, investing in a professional real estate digital marketing agency in India is vital. From adopting the latest AI-driven marketing trends to delivering customized SEO and PPC campaigns, these agencies empower real estate companies to generate more leads, convert buyers efficiently, and maximize revenue. For any real estate business aiming to thrive in 2025 and beyond, partnering with the best real estate digital marketing agencies in India such as Digital Mojo offers a clear path to success.
#Real estate digital marketing agency#real estate digital marketing services#real estate digital marketing agency in India
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How to Use ChatGPT Like a Pro (While Everyone Else Wastes Time)
In just over a year, ChatGPT has gone from a tech curiosity to a tool millions rely on for everything from writing emails to building businesses. But here's the truth: most people are barely scratching the surface of what it can do. If you're only using ChatGPT to draft emails or ask random questions, you're leaving a goldmine untapped.
As someone who’s spent more than a decade writing content that connects, converts, and educates, I’ve come to realize that ChatGPT is one of the most powerful tools available today—if you use it right. In this article, we’ll break down exactly how to tap into ChatGPT’s full potential and get ahead of 99% of its users.

Let’s dive in.
Why Most People Are Using ChatGPT the Wrong Way
ChatGPT is only as good as the prompts you give it. Think of it like a super-smart intern: give vague instructions, get vague results. Most users treat ChatGPT like Google—asking one-liners and expecting magic. But ChatGPT isn’t a search engine. It’s a language model that thrives on context, detail, and specificity.
Here’s what most users do wrong:
They ask overly simple questions like “What are some business ideas?” instead of adding context like their skills, location, or industry.
They accept the first answer it gives, without asking follow-ups.
They never experiment with roles, tones, or formats.
They don't train it to "think" like them.
Now let’s look at how to do it right.
1. Learn the Art of Prompt Crafting
A good prompt is like a good brief—it sets the stage for great results. Here’s how to level up your prompt game:
Be specific. Instead of saying “Write a blog post about productivity,” try: “Write a 1200-word blog post in an informal, friendly tone for young professionals on 5 proven productivity hacks used by top CEOs.”
Provide context. Let ChatGPT know who you are and what you need: “I’m a real estate agent in Austin, Texas targeting first-time home buyers. Help me create 5 Instagram captions that mix humor with real estate tips.”
Ask it to assume a role. You’ll get better results by saying: “You’re a career coach with 10+ years of experience. Write a cover letter for someone switching from hospitality to tech.”
2. Use ChatGPT for Strategy, Not Just Tasks
Most people use ChatGPT for tasks like writing copy or answering questions. Smart users ask for strategies.
Instead of: “Write me an email sequence.”
Try: “Act as an expert email marketer. Create a strategy for a 5-part welcome email sequence for an online course about freelance writing. Then write each email in a friendly, motivating tone.”
You can even have ChatGPT help you plan entire launches, content calendars, or marketing funnels. It’s not just a tool for output—it’s your co-strategist.
3. Master Iteration and Refinement
One of ChatGPT’s biggest advantages is that it remembers the flow of a conversation (in a single thread). This means you can refine until it’s exactly right.
After it gives you something, don’t settle. Say things like:
“Can you make this sound more persuasive?”
“Can you rewrite this to be more emotionally engaging?”
“Add 3 real-world examples to support your point.”
Treat it like a collaboration, not a vending machine. The more you engage, the better the output gets.
4. Build a Custom AI Persona
Want next-level results? Train ChatGPT to think like you—or your brand.
Start a prompt like this: “You are my dedicated AI content assistant. Your tone is casual yet professional, and you understand American pop culture, marketing, and storytelling. Before every output, ask clarifying questions to make sure you understand the context. Let’s begin.”
This helps ChatGPT tailor everything it creates to your voice and goals. You can even give it sample writing to analyze and mirror your style.
5. Combine ChatGPT With Other Tools
The most effective users don’t just rely on ChatGPT—they use it as part of a larger ecosystem.
Examples:
Use ChatGPT to generate SEO blog outlines, then plug them into SurferSEO for optimization.
Pair it with Notion or Trello to organize content calendars and brainstorms.
Use it with Canva to generate social media ideas and plug them into visual templates.
Create lead magnets, sales pages, or email scripts for offers you’re promoting via affiliate platforms like WarriorPlus or ClickBank.
When you combine ChatGPT with your favorite tools, you can scale ideas, create content faster, and grow a brand with minimal effort.
6. Get Better at Giving Feedback
Most users forget that ChatGPT doesn’t get better unless you get better at telling it what you want. Try things like:
“This sounds too robotic. Make it sound like how a real person would speak.”
“The tone is too formal. Can you make it more friendly and conversational?”
“Break this down for someone with no background in the topic.”
Feedback is the secret weapon that top users rely on constantly.
7. Use ChatGPT for Lifelong Learning
It’s not just a productivity tool—it’s a personal tutor, mentor, and brainstorm partner.
Use it to:
Summarize books in under 10 minutes
Create flashcards for exams or certifications
Practice mock interviews
Translate complex topics into plain English
Simulate debates or discussions on trending topics
You don’t need to buy another course. You need better prompts.
8. Create Systems, Not Just Content
The smartest ChatGPT users create reusable systems. These are prompt templates they come back to again and again.
Here are a few to try:
Weekly content planner for social media
Monthly blog strategy with SEO titles and outlines
Product description generator for eCommerce stores
Video script creator for YouTube Shorts or TikToks
Email follow-up sequences based on user behavior
Save these prompts in a Notion doc or Google Sheet. This way, you can generate high-quality content in minutes.
9. Don’t Be Afraid to Go Deep
Here’s a secret: ChatGPT loves depth. The deeper your instructions, the better your results.
For example, don’t say: “Give me 5 YouTube video ideas.”
Say: “I run a channel targeting Gen Z creators who want to make money with AI tools. What are 5 trending YouTube Shorts ideas in 2025 with high engagement potential? Add a suggested hook and call to action for each.”
See the difference?
10. Treat It Like a Team Member
If you really want to be ahead of the curve, don’t treat ChatGPT like a tool. Treat it like your assistant, strategist, and second brain.
Give it instructions. Build systems. Train it over time. Save high-performing prompt templates. And most importantly, use it daily.
This habit alone will put you far ahead of most users who treat it like a novelty.
Final Thoughts: Outlearn and Outprompt the Competition
The truth is, AI isn’t taking away jobs—it’s transforming how the best people work. If you’re willing to go deeper, give better prompts, and keep refining your approach, ChatGPT can help you write better, think faster, create more, and grow a brand or business that stands out.
It’s not about having access to the tool. It’s about knowing how to use it well.
And now, you do.
Welcome to the top 1%.
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How to Hire a Virtual Assistant for Realtors Who Actually Delivers in 2025
If you're a busy real estate agent juggling showings, listings, leads, and paperwork—chances are you've asked yourself: "Do I need a virtual assistant?" The answer is almost always YES.
But here's the thing: not all VAs are created equal—especially when it comes to real estate. So how do you find a high-caliber virtual assistants who not only understands the industry but actually delivers results?
Let’s break down exactly how to hire a top-performing VA for realtors in 2025, what to look for, red flags to avoid, and where to find high-caliber talent without draining your budget (Hint: our Easter promo has you covered).
Why Realtors Need Virtual Assistants More Than Ever
Between showing homes, closing deals, managing clients, and staying active on social media, most real estate agents are doing the work of five people. A skilled virtual assistant can:
Save you 10+ hours/week on admin tasks
Help you follow up with more leads
Boost your online visibility
Keep your pipeline flowing with consistency
And the best part? You don’t have to sacrifice quality for affordability anymore.
What Makes a GREAT Real Estate VA in 2025?
Not every virtual assistant can thrive in real estate. The best ones have:
🔹 Industry-Specific Knowledge
They understand MLS, escrow, lead gen platforms, and transaction timelines.
🔹 Tech & CRM Experience
They’re fluent in tools like:
KVCORE
Follow Up Boss
Dotloop
Canva & ChatGPT
ClickUp (for task/project management)
🔹 Clear Communication
Real estate moves fast. You need someone responsive, professional, and proactive.
🔹 Lead Nurturing & Follow-Up Skills
Great VAs know how to handle warm leads, schedule appointments, and keep prospects moving through your sales funnel.
🔹 Social Media Marketing Support
They can create and schedule property posts, reels, local content, and more.
🔹 A Proactive Mindset
You want a VA who thinks ahead, not just follows instructions.
Top Tasks a Real Estate Virtual Assistant Can Handle
Here’s a snapshot of what your VA can take off your plate:
🏠 Administrative Support
Calendar & inbox management
Appointment setting
File organization
Transaction coordination
💬 Lead Management
CRM updates
Responding to inquiries
Warm lead follow-ups
Scheduling showings
📣 Marketing & Branding
Listing presentations
Email marketing
Social media graphics & scheduling
Community engagement
📊 Reporting & Analytics
Track KPIs
Market updates
Competitor insights
With the right VA, you’ll finally have time to focus on selling homes—not stuck behind a screen.
How to Hire the Right Real Estate VA (Step-by-Step)
1. Identify Your Pain Points
What do you wish you had time for but never do? Make a list—it’ll help guide your hiring.
2. Define the Role Clearly
Specify your needs:
Admin, marketing, lead gen?
Part-time or full-time?
Tools and platforms you use?
3. Look for VA Agencies Specializing in Real Estate
That’s where we come in 👋
At Beyond Business Virtual Assistants, our VAs are pre-trained in real estate workflows, so there’s zero learning curve. Just plug and play.
4. Interview for Fit & Proactivity
Ask about their experience with CRMs, how they handle unresponsive leads, or how they’d manage your transaction flow.
5. Set Expectations from Day One
Have a clear onboarding checklist, training materials (if needed), and weekly check-ins.
Why Realtors Choose BBVA’s Virtual Assistants
We’ve helped hundreds of real estate professionals scale their business without burnout. Here’s what makes us different:
✅ Real Estate-Savvy VAs trained in the tools and workflows you already use
✅ U.S. time zone coverage for seamless communication and task completion
✅ ClickUp Setup Support for your pipeline, transactions, and leads
✅ Marketing-Savvy VAs who create content, edit videos, and boost your online presence
✅ Stress-Free Hiring with pre-vetted VAs ready to go in 7 days or less
Red Flags to Avoid When Hiring a Real Estate VA
🚩 No knowledge of real estate platforms like MLS or KVCORE
🚩 Poor communication or delayed replies during the hiring process
🚩 Overpromising on skills but underdelivering on execution
🚩 Not using any kind of project management tool (like ClickUp or Trello)
🚩 No process for reporting or feedback
The wrong VA will cost you more in time and frustration than they’re worth. Don’t compromise.
April Promo: Get a High-Caliber VA for Just $300
This Easter 2025, we’re making it easier than ever to grow your business with expert help.
🎉 For a limited time, hire a virtual assistants PH for just $300.
💡 Plus, we now offer financing options to make hiring smarter and more accessible than ever.
Whether you're a solo agent or managing a growing team, this is your chance to build support that lasts.
👉 Click here to get matched with your VA
FAQs About Hiring a Real Estate VA
How long does it take to get started?
With BBVA, you can be onboarded and fully matched with a real estate-trained VA in as little as 7 days.
Do I need to train the VA myself?
Nope. Our VAs already understand real estate admin, CRMs, marketing tools, and more. We handle training—you get straight to results.
What tasks can I delegate first?
Start with inbox and calendar management, then move to CRM clean-up, lead follow-up, and content scheduling.
Can my VA work my hours?
Yes! We ensure your VA is available during your business hours so you’re never out of sync.
Final Thoughts: Don’t Settle—Hire a VA Who Delivers
Real estate is a high-stakes, fast-moving industry. You don’t need more stress—you need a dependable, proactive VA who frees you to focus on closings, not clutter.
The difference between a so-so VA and a great one? It’s the difference between coasting and scaling.
Make the smart move today.
🎉 Get your high-caliber real estate VA now for just $300 with our Easter Promo! Financing options available.
👉 Explore BBVA’s Real Estate VAs
#high-caliber virtual assistants#hire virtual assistants PH#real estate VA#$300 virtual assistant offer#Easter promo#real estate virtual assistant in 2025#real estate virtual assistant tasks
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youtube
Mastering Real Estate Marketing in 2025 🏠✨
Why Real Estate Success Requires Innovation
The real estate industry is becoming increasingly competitive. To thrive, agents must embrace technology, understand shifting demographics, and create content that resonates. Here’s how you can position yourself as the go-to expert in 2025. 🚀
🔎 Market Trends to Watch
Inflation and rising interest rates are reshaping buyer behavior. Address these concerns with solutions:
Educate buyers on why waiting for rates to drop may not be ideal.
Show sellers the value of listing now.
Relevant, localized content will help you stand out as a trusted advisor. 🌍
🧠 Using AI to Work Smarter
AI tools like ChatGPT can revolutionize your workflow. Need content ideas or email templates? AI can handle it.
🌟 Pro Tip: Customize your AI tools to mirror your voice. By integrating your knowledge into these systems, you’ll save time while maintaining a personal touch.
👫 Reaching Gen Z Homebuyers
Gen Z is searching for their dream homes. These digital natives value authenticity, sustainability, and convenience.
Your Strategy:
Post about up-and-coming neighborhoods and affordable options.
Highlight eco-friendly homes or walkable communities.
Make your content discoverable through platforms they frequent, like Instagram or TikTok. 🌿
🎥 Why Video Is King
Text and images don’t cut it anymore. Video establishes trust faster than any other medium. It’s also a fantastic way to answer FAQs and showcase your expertise.
🛠️ Ideas: Create walkthroughs, market updates, or Q&A sessions. Keep them concise but engaging!
💬 Building Relationships Through Social Media
Your online presence should reflect your expertise and personality. Use short-form videos to showcase market trends and share success stories. Engage authentically by responding to comments and DMs.
🚀 Closing Thoughts
Success in 2025 requires staying adaptable and embracing tools like AI and video. Build relationships through social media, target emerging demographics like Gen Z, and consistently deliver value.
🌟 Start now, and watch your real estate business thrive!
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ChatGPT said: Why Investing in Professional Real Estate Photography is Worth Every Penny

As a real estate agent, you know the importance of making a strong first impression. In today’s competitive market, that first impression often happens online. Professional real estate photography isn’t just an expense—it’s an investment in selling properties faster, at higher prices, and with fewer headaches. In this article, we’ll explore why hiring a professional photographer is essential, what kinds of media and AI tools can elevate your listings, and how these services help you stand out in a crowded market. The Value of Professional Real Estate Photography 1. Buyers Shop with Their Eyes According to a study by the National Association of Realtors (NAR), 97% of homebuyers used the internet to search for their next home in 2022. Listings with high-quality images not only attract more views but also keep potential buyers engaged longer. A professionally photographed home can sell 32% faster and for up to 47% more than listings without quality visuals. 2. The Emotional Connection Professional photographers don’t just snap pictures; they craft an emotional experience. With the right lighting, angles, and post-production editing, a property becomes more than just a house—it’s a dream home. This emotional connection encourages buyers to schedule showings and submit competitive offers. 3. Stand Out in a Saturated Market In a sea of online listings, poorly lit or awkwardly framed images can cause potential buyers to scroll past. Professional real estate photography ensures your listings grab attention and stay memorable. Media Options to Elevate Your Listings Modern real estate marketing is about more than just photos. Today’s buyers expect a multimedia experience. Here’s a breakdown of the most effective types of media available to showcase a property: 1. High-Resolution Photos Professionally captured images remain the cornerstone of real estate marketing. These include interior shots, exterior views, twilight photography, and aerial drone photos for unique perspectives. 2. Video Walkthroughs Videos offer dynamic storytelling that static images can’t provide. A professional video walkthrough helps buyers visualize the flow of a home, showcasing key features in an immersive way. 3. 3D Virtual Tours Using tools like Matterport, 3D virtual tours allow buyers to "walk through" a property from the comfort of their own homes. This feature is particularly valuable for out-of-town buyers or during times when in-person showings are limited. 4. Drone Photography and Videography Aerial shots highlight a property’s location, size, and surroundings, making it especially appealing for homes with expansive yards, stunning landscapes, or unique architectural features. 5. Floor Plans Including detailed floor plans adds an extra layer of information, helping buyers better understand a property’s layout and flow. 6. Social Media Graphics and Teaser Videos Short, eye-catching teaser videos and shareable social media graphics are excellent tools to generate interest and drive traffic to your listing. AI Tools to Enhance Real Estate Marketing Artificial Intelligence (AI) has revolutionized real estate marketing by automating processes, personalizing content, and improving efficiency. Here are some AI-powered tools that can help promote your listings: 1. Virtual Staging With AI, empty rooms can be virtually staged to showcase their potential. Buyers can see how a space could look fully furnished without the time and cost of traditional staging. 2. Automated Marketing Kits AI-driven platforms can create branded property websites, social media graphics, and video reels automatically from your listing photos. These kits save time while providing polished and professional marketing materials. 3. Predictive Analytics AI tools like HouseCanary use predictive analytics to estimate how quickly a property might sell and at what price. This data can be used to position your listing strategically in the market. 4. Chatbots AI-powered chatbots on your website can answer buyer inquiries in real-time, providing property details, scheduling tours, and improving engagement. 5. Image Enhancement AI-based photo editing software can enhance lighting, remove unwanted objects, and even adjust weather conditions to make listing photos more appealing. Why DIY Isn’t Enough While smartphones and editing apps have come a long way, they can’t replace the expertise of a professional photographer. Here’s why: - Technical Skills: Professional photographers understand the nuances of composition, lighting, and lens selection to make each shot count. - Post-Production Mastery: Editing photos to perfection is a skill that takes years to hone. Professionals can correct colors, enhance lighting, and remove distractions in ways amateurs cannot. - Specialized Equipment: High-end cameras, drones, and 3D tour equipment produce results that far exceed what a smartphone can achieve. The ROI of Professional Photography Some agents hesitate to invest in professional photography because of the cost. However, consider the return on investment (ROI): - Faster Sales: Listings with professional photos sell 50% faster than those without. - Higher Offers: Well-photographed homes sell for an average of $11,000 more than listings without professional images. - Time Savings: Professional media packages reduce the need for frequent showings, saving you time and effort. When you factor in these benefits, professional photography pays for itself many times over. How Bmore Photographer Can Help At Bmore Photographer, we specialize in creating stunning real estate visuals that captivate buyers and empower agents to close deals quickly. Our services include: - High-resolution photography - Drone photography and videography - 3D virtual tours - Video walkthroughs - Comprehensive Marketing Kits With our Marketing Kits, we take your listing photos and videos to the next level. Each kit includes: - Branded property websites - Editable social media graphics - Teaser videos - Printable flyers - Weekly traffic analytics These tools are designed to save you time, engage buyers, and impress sellers, all while keeping your brand front and center. Resources and Further Reading - National Association of Realtors: Digital Trends in Real Estate - Matterport: Benefits of 3D Tours - Zillow: The Power of Professional Photography Final Thoughts: Make Your Listings Shine Investing in professional real estate photography isn’t just about pretty pictures—it’s about creating an unforgettable buyer experience, building your brand, and closing deals faster. With the right mix of media and AI tools, you can elevate your listings and justify premium prices to clients. Ready to take your real estate marketing to the next level? Contact Bmore Photographer today to learn more about our services. Visit bmorephotographer.com or call us at (Your Contact Info). Let us help you make every listing picture-perfect! Read the full article
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How to Choose the Best Accommodation for International Students
Introduction
Selecting the best involves navigating various factors that may be unfamiliar. From understanding local housing options to managing cultural differences, this guide provides essential advice for finding the perfect living arrangement abroad.

1. Assess Your Needs and Preferences
Before starting your search, assess your needs and preferences:
Proximity to University: Consider how close you want to be to your university. Being nearby can save time and reduce commuting costs.
Budget: Determine your budget for student accommodation and consider all related expenses, such as utilities and internet.
Living Arrangement: Decide whether you prefer a private room, shared space, or living with a host family.
2. Research Accommodation Options
Explore the different types of accommodation available:
University Housing: Often the most convenient option, offering proximity to campus and various support services. Check with your university’s housing office for available options and application procedures.
Private Rentals: Provides more independence and flexibility. Search for listings online or contact local real estate agents. Be prepared to handle utilities and maintenance on your own.
Shared Housing: Sharing a flat or house with other students can be cost-effective and socially enriching. Ensure compatibility with potential roommates to avoid conflicts.
Homestays: Living with a local family can offer cultural immersion and a supportive environment. This option may provide meals and other support but may also limit your independence.
3. Understand Local Housing Regulations
Familiarize yourself with local housing regulations and legal requirements. Understand your rights as a tenant and the responsibilities outlined in your lease agreement. This knowledge will help you navigate the rental process and avoid potential issues.
4. Consider Cultural Adaptation
Adapting to a new culture can be challenging.
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Certainly! Here’s the continuation and completion of the article for "How to Choose the Best Accommodation for International Students," along with the remaining articles.
3. "How to Choose the Best Accommodation for International Students" (continued)
4. Consider Cultural Adaptation
Adapting to a new culture can be challenging. To ease your transition, choose accommodation in neighborhoods with a strong international presence or student community. This will help you connect with others who might be going through similar experiences. Engage with local customs and participate in community events to become more comfortable in your new environment.
5. Verify the Safety and Security
Safety should be a top priority when selecting accommodation. Ensure that the property has adequate security features such as working locks on doors and windows, secure entry systems, and fire alarms. Research the safety of the neighborhood and familiarize yourself with emergency services and procedures.
6. Understand the Application and Leasing Process
The process for applying for accommodation can vary based on the type of housing:
University Housing: Often involves a centralized application system. Follow the application instructions carefully, meet all deadlines, and provide required documentation like proof of enrollment and identification.
Private Rentals: Requires direct communication with landlords or property managers. Prepare necessary documents such as rental history, proof of income, and references. Be clear about the terms of the lease and any additional costs.
7. Prepare for Financial Management
Managing finances effectively is crucial when living abroad. Open a local bank account if possible, and familiarize yourself with currency exchange rates and international payment methods. Consider setting up automatic payments for rent and utilities to avoid late fees.
8. Evaluate the Amenities and Facilities
Consider the amenities and facilities included in the accommodation. Essential features might include a fully equipped kitchen, laundry facilities, and a study area. Some accommodations also offer additional amenities like communal spaces, gyms, and high-speed internet. Make a list of must-have amenities to ensure the accommodation meets your needs.
9. Check Reviews and Seek Recommendations
Before finalizing your decision, check online reviews and seek recommendations from other international students or locals. Reviews can provide insights into the quality of the accommodation and the reliability of the landlord or property manager. Ask your university for recommendations or connect with current students who might offer valuable advice.
10. Plan for Move-In Logistics
Once you’ve secured your accommodation, plan the logistics of your move. Create a checklist of items to bring and ensure you have everything you need to set up your new home. Coordinate with the landlord to arrange for key pickup and any necessary move-in procedures.
Conclusion
Choosing the best accommodation as an international student involves understanding various housing options, managing cultural adaptation, and ensuring safety and financial stability. By carefully evaluating your needs, researching available options, and preparing for move-in logistics, you can find a comfortable and supportive living arrangement that enhances your study abroad experience.
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New Study Reveals: 75% of Businesses Lack Proper Data Backup Strategy. Are You Prepared?
RoamNook - Blog
How ChatGPT is Revolutionizing Smart Contract and Blockchain
Welcome to the RoamNook blog, where we bring you the latest and most innovative developments in technology. In today's article, we will explore the fascinating world of ChatGPT and its impact on smart contracts and blockchain. So, grab a cup of coffee and let's dive in!
An Introduction to Blockchain Technology
Before we delve into ChatGPT, let's first understand what blockchain technology is all about. Blockchain is a decentralized digital ledger that allows multiple parties to maintain a single, unified version of a record without the need for intermediaries. It provides transparency, security, and immutability to various industries, including finance, supply chain, and healthcare.
How Do Cryptocurrencies Work?
Cryptocurrencies, such as Bitcoin and Ethereum, are digital or virtual currencies that utilize blockchain technology to secure transactions and control the creation of new units. They leverage cryptography to ensure the integrity and security of transactions. This decentralized nature of cryptocurrencies eliminates the need for traditional intermediaries like banks, making transactions faster, cheaper, and more secure.
The Emergence of ChatGPT
ChatGPT, developed by OpenAI, is an advanced language model that uses deep learning techniques to generate human-like text based on user inputs. It has revolutionized natural language processing and chatbot technology, enabling more interactive and engaging conversations between humans and machines. ChatGPT has demonstrated remarkable capabilities in understanding and responding to user queries.
The Potential of ChatGPT in Smart Contract and Blockchain
Now, let's explore how ChatGPT is transforming the world of smart contracts and blockchain. Smart contracts are self-executing contracts with the terms of the agreement directly written into lines of code. They automate processes, eliminate intermediaries, and ensure trust and transparency in transactions. With the integration of ChatGPT, smart contracts can become even more dynamic and user-friendly.
ChatGPT can enhance the usability and accessibility of smart contracts by allowing users to interact with the contract in natural language. Instead of writing lines of code, users can simply have a conversation with the smart contract, specifying their conditions and requirements in plain language. This opens up smart contracts to a wider audience, making them more practical and user-friendly.
Furthermore, ChatGPT can assist in the verification and auditing of smart contracts. It can analyze the code and identify potential vulnerabilities, errors, or loopholes. This helps improve the security and reliability of smart contracts, ensuring that they function as intended and are resistant to attacks.
The Real-World Applications
The integration of ChatGPT in smart contract and blockchain technology has numerous real-world applications. Here are a few examples:
Supply Chain Management: ChatGPT can enable real-time communication between various stakeholders in a supply chain, enhancing transparency and traceability. It can provide instant updates on product status, shipment tracking, and delivery schedules.
Insurance Claims: ChatGPT can simplify the insurance claims process by guiding policyholders through the necessary steps, verifying their information, and processing their claims in a timely manner.
Legal Contracts: ChatGPT can assist lawyers in drafting and reviewing legal contracts, ensuring accuracy, compliance, and legal validity. It can also help individuals understand complex legal terms and conditions.
Real Estate Transactions: ChatGPT can streamline real estate transactions by facilitating communication between buyers, sellers, agents, and lawyers. It can handle the paperwork, verify ownership records, and guide parties through the entire process.
Why RoamNook Matters
Now that we've explored the potential of ChatGPT in smart contracts and blockchain, let's talk about why RoamNook matters in this context. RoamNook is an innovative technology company specializing in IT consultation, custom software development, and digital marketing. Our main goal is to fuel digital growth and empower businesses with cutting-edge technologies.
We understand the significance of ChatGPT in revolutionizing smart contracts and blockchain. Through our IT consultation services, we can help businesses integrate ChatGPT into their existing systems and optimize its functionalities. Our custom software development solutions can tailor ChatGPT according to your specific business requirements.
Furthermore, our digital marketing expertise ensures that your business gains the visibility and reach it deserves. We can create comprehensive marketing strategies to promote your blockchain-based solutions and attract target audiences. With RoamNook by your side, you can stay ahead of the competition and unlock the full potential of smart contracts and blockchain technology.
Conclusion
In conclusion, ChatGPT is truly revolutionizing the world of smart contracts and blockchain. Its natural language processing capabilities enhance the usability, accessibility, and security of smart contracts. With the integration of ChatGPT, businesses can streamline their operations, improve customer interactions, and drive digital growth.
At RoamNook, we recognize the significance of ChatGPT and its potential for businesses. We are here to guide you through the integration process, develop customized solutions, and amplify your digital presence. Together, we can unlock the full potential of smart contracts and blockchain technology. Contact RoamNook today and embark on your digital transformation journey!
© 2023 RoamNook - All rights reserved
Source: https://www.techopedia.com/7-applications-of-blockchain-in-the-supply-chain&sa=U&ved=2ahUKEwiYiISj0ruFAxV6FlkFHeyVB6oQxfQBegQIBBAC&usg=AOvVaw1AJc4NvtRw4UzcQt1fmUB0
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Auto Viral AI Review – Create Automated News Websites in Any Niche!
Welcome to my Auto Viral AI Review Post. This is a real user-based Auto Viral AI review where I will focus on the features, upgrades, demo, pricing and bonus, how Auto Viral AI can help you, and my opinion. This is a brand new ChatGPT4-powered app that creates self-updating viral news websites in any niche with a single keyword.
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Auto Viral AI Review: Overview
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Auto Viral AI Review: Can Do For You
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Auto Viral AI Review: Verify User Feedback
Auto Viral AI Review: Who Should Use It?
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Auto Viral AI Review: OTO And Pricing
Front End Price: Auto Viral AI ($19)
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See my other reviews: InsightHub AI Review, Nova App Review, Anonymous AI Review, WebBookAI Studio Review, VoiceGenesis AI Review, Visionize Ai Review, Stealth AI Review, Mail Mate Review.
Thank for reading my Auto Viral AI Review till the end. Hope it will help you to make purchase decision perfectly.
Note: Yes, this is a paid tool, however the one-time fee is $17 for lifetime
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