#Instagram algorithm favors engagement duration

[digitalaamir]

Mastering Instagram Growth: Why the Instagram Algorithm Loves Watch Time for Maximizing Engagement

https://www.instagram.com/prinikacademy/

To thrive on Instagram, it's crucial to understand why the Instagram Algorithm Loves Watch Time. This algorithm favors posts that capture and retain viewers’ attention for longer periods. When your content achieves high watch times, it signals to Instagram that your posts are valuable and engaging. This, in turn, boosts your content’s reach and visibility. Strategies to enhance watch time include crafting captivating videos, optimizing video length, and maintaining a strong narrative. By prioritizing watch time, you align your content with the algorithm’s preferences, driving higher engagement and fostering growth on the platform.

The Instagram Algorithm Loves Watch Time because it rewards content that keeps viewers engaged for longer. By focusing on creating compelling videos that increase watch time, you enhance your content’s chances of being prioritized by the algorithm. This leads to greater visibility and engagement on Instagram. Understanding and leveraging this aspect of the algorithm can significantly boost your social media strategy and contribute to your overall success on the platform.

The Instagram Algorithm Loves Watch Time because it rewards content that keeps viewers engaged for longer. By focusing on creating compelling videos that increase watch time, you enhance your content’s chances of being prioritized by the algorithm. This leads to greater visibility and engagement on Instagram. Understanding and leveraging this aspect of the algorithm can significantly boost your social media strategy and contribute to your overall success on the platform.

[wafi-media]

How to Leverage YouTube Shorts for Consistent Growth and High Engagement

YouTube Shorts has rapidly emerged as a powerhouse for content creators and brands, offering unparalleled opportunities for audience growth, engagement, and monetization. With over 2 billion monthly users and 70 billion daily views, Shorts presents a unique chance to tap into YouTube’s massive ecosystem while leveraging short-form video trends.

However, success on YouTube Shorts requires more than just posting random clips—it demands a strategic approach tailored to the platform’s strengths. Below, we’ll explore actionable strategies to help you harness Shorts for long-term growth and engagement.

Why YouTube Shorts?

Unlike TikTok or Instagram Reels, YouTube Shorts benefits from YouTube’s established infrastructure, including:

A broader audience (122 million daily viewers, spanning beyond Gen Z).

Increased Ad Engagement: YouTube Shorts ads hold viewers’ attention 90% longer compared to other platforms.

Effortless Cross-Promotion: Easily bridge your short and long-form content to boost overall channel performance.

Better monetization (YouTube Partner Program for Shorts, Super Thanks, and ad integrations).

Brands like Mr. Beast and ESPN have successfully used Shorts to repurpose long-form content into bite-sized clips, driving millions of views and increasing subscriber counts.

Proven Strategies for YouTube Shorts Success

1. Capture Attention Within the First 5 Seconds

Since Shorts viewers scroll quickly, your opening must grab attention immediately. Use:

Bold statements ("This trick saved me 10 hours!")

Intriguing questions ("Did you know your phone does THIS?")

Fast-paced visuals (quick cuts, dynamic text overlays).

2. Keep It Authentic (Not Overly Polished)

Shorts thrive on raw, relatable content—think selfie-style monologues, behind-the-scenes clips, or user-generated-style videos. Avoid high-production ads; instead, focus on authenticity.

3. Leverage Trending Sounds & Hashtags

Incorporate Trending Audio from YouTube’s Library or Licensed Sources

Include 3+ relevant hashtags (#Shorts, #CookingTips, #Fitness) to boost discoverability.

4. Optimize for SEO

Even short videos benefit from SEO:

Keyword-rich titles & descriptions (use tools like TubeBuddy or VidIQ).

Captions & transcripts (helps YouTube index your content).

Clear CTAs (“Watch the full tutorial on my channel!”).

5. Repurpose Long-Form Content

Turn your best-performing long videos into 60-second teasers. For example:

Mr. Beast cuts highlights from his main videos into Shorts, funneling viewers to his channel.

The Voice posts judge Q&As to promote new seasons.

6. Engage with Your Community

Reply to comments (boosts algorithm favorability).

Keep Your Audience Engaged with Polls and Updates via the Community Tab.

Host Q&As or live sessions to deepen connections.

7. Post Consistently & Analyze Performance

Aim for 3-5 Shorts per week to stay relevant.

Monitor Key Metrics Like View Duration, Likes, and Shares Through YouTube Analytics

Double down on what works—if a certain style performs well, create more variants.

Final Takeaways

YouTube Shorts isn’t just a passing trend—it’s a powerful growth driver for creators and brands alike. To maximize its potential:

✅ Focus on fast hooks & authenticity—no need for high-budget production.

✅Repurpose long-form videos to direct traffic to your main YouTube channel.

✅ Engage with your audience to build a loyal, active community.

✅ Leverage SEO & trends for better discoverability. ✅ Analyze performance and refine your strategy.

By implementing these tactics, you can sustain growth, boost engagement, and unlock monetization—all within YouTube’s powerful ecosystem.

Ready to start? Pick one strategy today and test it—your next viral Short could be just a click away.

Source link: https://medium.com/@Wafi_Media/how-to-leverage-youtube-shorts-for-consistent-growth-and-high-engagement-b5dcee4d2224

[african-international-magazine]

How Social Media is Rewiring Our Minds

By Ollus Ndomu

When Facebook, Instagram, and WhatsApp went offline for a few hours mid this year, the world experienced a rare and unsettling silence. Notifications stopped pinging, timelines froze, and WhatsApp chats turned eerily quiet. For many, this wasn’t a respite but a source of stress. Conversations at dinner tables and offices quickly turned to the outage, as millions worldwide grappled with an unnerving reality: we are hopelessly hooked on scrolling.

In the past decade, social media has become as essential as running water for billions. It connects us to friends, provides instant entertainment, and serves as a global newsstand. But alongside these benefits lies an uncomfortable truth: our dependence on these platforms isn’t just habitual, it’s addictive.

The Scrolling Syndrome

Social media addiction isn’t a metaphor; it’s a phenomenon backed by science. Platforms like Facebook, Instagram, and TikTok are engineered to capture attention and keep users hooked. Features like infinite scroll, autoplay videos, and algorithm-driven feeds are designed to deliver quick dopamine hits—the brain's reward chemical. Each like, comment, or share stimulates this reward system, reinforcing the habit of constantly checking and refreshing feeds.

However, these fleeting bursts of pleasure come at a cost. Over time, the brain craves more stimulation, leading to compulsive scrolling. The result? Hours lost in digital rabbit holes and a pervasive sense of dissatisfaction when the dopamine runs out.

Stress on Steroids

The recent social media outage was a stark reminder of how deeply embedded these platforms are in our lives. For many, it wasn’t just about losing entertainment; it felt like losing a lifeline. Social media serves as a primary mode of communication for millions, especially in regions where platforms like WhatsApp are more integral than traditional messaging services.

When the outage hit, anxiety spiked. People were suddenly forced to confront the void; an uncomfortable pause that highlighted their reliance on constant connectivity. This stress wasn’t just anecdotal; mental health experts have long noted how withdrawal symptoms manifest when individuals are abruptly disconnected from digital spaces.

The emotional toll of this dependency is profound. Studies show that excessive social media use is linked to higher rates of anxiety, depression, and loneliness. The curated lives and highlight reels we scroll through daily can distort our perception of reality, leading to feelings of inadequacy and envy.

Why We’re Hooked

Social media’s pull isn’t just about clever design; it taps into fundamental human needs. Platforms provide:

Social validation: Likes, shares, and comments make us feel seen and appreciated.

Connection: In a fragmented world, social media offers a sense of belonging.

Distraction: For many, scrolling is an escape from stress, boredom, or discomfort.

Yet, this constant connection creates a paradox: the more we engage, the more isolated we feel. Real-life interactions, which are richer and more fulfilling, are often sidelined in favor of virtual ones.

Breaking the Cycle

While social media addiction is a complex issue, breaking free is possible. Here are some strategies:

1. Set Boundaries: Limit daily screen time using app trackers or digital wellbeing tools. Commit to phone-free zones like the dining table or bedroom.

2. Embrace Downtime: Replace scrolling with activities that recharge you—reading, exercising, or meditating. Learn to sit with boredom instead of escaping it.

3. Detox Periodically: Take breaks from social media to reset your habits. Start with a day or weekend and gradually extend the duration.

4. Reclaim Real Connection: Prioritize face-to-face interactions with friends and family. Build relationships outside the digital sphere.

5. Audit Your Feeds: Follow accounts that inspire and uplift you. Unfollow those that provoke comparison or negativity.

Reimagining Our Digital Future

Social media isn’t inherently bad, it’s a tool. When used mindfully, it can enhance our lives, foster connections, and amplify voices. The challenge lies in ensuring it serves us, not the other way around.

This year's outage was a moment of collective clarity. It exposed our vulnerability but also offered an opportunity to reassess our relationship with these platforms. As social media continues to evolve, the responsibility to use it wisely rests on individuals, creators, and tech companies alike.

By recognizing the addictive patterns of scrolling and taking proactive steps to counter them, we can reclaim our time, focus, and mental health. After all, life is meant to be lived, not endlessly scrolled.

[citynewsglobe]

[ad_1] The Distinctive Media Preferences of Gen Z Gen Z prefers customized, bite-sized content material on digital platforms over conventional media. Social media, streaming providers, and short-form movies are the go-to sources for leisure and information. They worth authenticity and numerous voices, gravitating in the direction of platforms that enable them to interact with creators and communities in real-time. Moreover, Gen Z seeks information that resonates with their values, resembling sustainability and social justice. To remain knowledgeable, many flip to a information website for Gen Z, which offers tailor-made content material to satisfy their pursuits and wishes. The Rise of Social Media Platforms Social media platforms like TikTok, Instagram and YouTube have revolutionized how Gen Z consumes content material. These platforms supply a novel mixture of leisure, data and social interplay, mixing seamlessly into their each day lives. For a lot of on this demographic, social media isn't just a pastime however a main supply of stories and leisure. In contrast to conventional media, which regularly includes passive consumption, social media encourages energetic participation. Customers can remark, share and create their content material fostering a way of group and engagement. The algorithms embedded in these platforms be taught person preferences and serve customized content material that retains customers engaged for prolonged durations. Brief movies, tales, and memes are most well-liked over prolonged articles and tv information segments, as they provide fast, digestible data that matches their fast-paced life. Brief-Kind Content material and Its Attraction A big sample seen in Gen Z is their inclination towards consuming transient content material. Gen Z people are extra inclined to work together with short-form entertaining and informative content material. This new period has been created with smartphones and quick web, making folks comfy with fast data consumption. Platforms like TikTok and Instagram Tales have capitalized on this, providing fast, participating snippets that hold customers hooked. These platforms use short-form content material to inform tales, share information, and promote merchandise in a means that feels pure and unintrusive. Consideration spans are shorter and the competitors for eyeballs is fiercer than ever, prompting content material creators to innovate regularly. Information Consumption Tendencies Amongst Gen Z In contrast to older generations who primarily eat information by means of conventional shops, Gen Z tends to favor digital and social channels. The traditional mannequin of TV information applications and printed newspapers wants extra attraction for this tech-savvy group. A research highlights that they search out information that's numerous, inclusive and introduced in progressive codecs. They're drawn to information that mirrors their beliefs and life occasions, regularly counting on revered influencers and social media profiles for the newest data. This desire has triggered a shift in how information organizations ship content material. Many have embraced digital transformation, using social media, podcasts, and cell apps to achieve youthful audiences. Interactive codecs like dwell streams, polls, and Q&A periods are notably efficient in participating Gen Z shoppers who wish to really feel concerned within the dialog. The Significance of Authenticity Authenticity is essential for Gen Z. They're extremely skeptical of content material that feels scripted or overtly promotional. This era values honesty and transparency, making it important for manufacturers and influencers to prioritize real engagement. Adverts disguised as natural content material can shortly lose credibility amongst this discerning viewers. Profitable manufacturers and influencers prioritize transparency and real engagement over flashy advertising. Genuine content material resonates with this viewers, making them extra prone to share and have interaction.

That is notably essential in an age the place misinformation and digital manipulation are frequent issues. Gen Z calls for truthfulness and holds manufacturers accountable for his or her actions and messaging. The Function of Influencers and Person-Generated Content material Influencers have a major impression on shaping Gen Z’s media panorama. Person-generated content material not solely entertains but additionally provides a layer of relatability that conventional media usually lacks. Influencers usually act as opinion leaders and trendsetters, offering suggestions that their followers belief. This sense of group and shared expertise is a core part of Gen Z’s media consumption. The participatory tradition of social media permits customers to develop into content material creators, blurring the strains between producers and shoppers. This democratization of content material has led to a surge in user-generated content material, providing genuine, numerous views that conventional media may overlook. The Energy of Peer Affect Gen Z prefers suggestions from friends and influencers over conventional ads. They belief the opinions of these they observe on social media, resulting in the rise of micro-influencers with devoted, area of interest audiences. In contrast to celebrities with tens of millions of followers, micro-influencers have interaction with their viewers extra personally, enhancing their credibility. Sponsored content material and partnerships between manufacturers and influencers could be genuinely efficient. Disingenuous promotions could be met with backlash, emphasizing the necessity for truthful related content material. This emphasizes the significance of rigorously choosing influencers who align with a model’s ethos. Challenges and Alternatives for Content material Creators Understanding Gen Z’s preferences presents each challenges and alternatives for content material creators. The necessity for fixed innovation and fast content material manufacturing could be demanding but additionally opens doorways to contemporary, inventive approaches to storytelling. This fast-evolving panorama requires a deep understanding of platform-specific developments and person conduct. Retaining present with the newest developments and platform algorithms is essential for attracting and sustaining Gen Z’s consideration. The creators who succeed are agile, adaptable and prepared to experiment with totally different content material codecs. The problem is protecting content material contemporary and fascinating with out compromising authenticity or high quality. Modern Storytelling Strategies To interact Gen Z, content material creators can experiment with interactive codecs like polls, quizzes, and dwell streams. Encouraging person participation and suggestions helps construct a loyal viewers base. This interactivity boosts engagement and offers priceless insights into viewers preferences and behaviors. Moreover, narrative improvement is obtainable new potentialities by augmented actuality (AR) and digital actuality (VR). These applied sciences can create participating content material that resonates with Gen Z’s need for progressive and contemporary experiences. Trying Forward: The Way forward for Media for Gen Z As Gen Z continues to affect the media panorama, we count on additional shifts in the direction of digital, interactive, and community-driven content material. This era’s preferences steer the business in the direction of extra customized, dynamic content material experiences. Conventional media codecs should evolve to remain related on this altering surroundings. Content material creators and entrepreneurs who stay conscious of those adjustments will be capable to join with this energetic and influential demographic. By specializing in authenticity, variety and innovation the media business can adapt to satisfy the evolving wants of Gen Z. By embracing these developments, manufacturers can construct stronger connections and create lasting impacts with this vital viewers.

[ad_2] Supply hyperlink

[agedinstagrampvaaccounts]

Unveiling the Power of Aged Instagram PVA Accounts: A Comprehensive Guide

Introduction: In the dynamic realm of social media marketing, businesses constantly seek strategies to enhance their online presence and engage with their target audience effectively. Among the plethora of platforms available, Instagram stands out as a powerhouse for brand promotion and customer interaction. However, gaining traction on this platform requires more than just creating an account. Aged Instagram PVA (Phone Verified Accounts) have emerged as a valuable asset for marketers seeking to amplify their Instagram marketing efforts. In this comprehensive guide, we delve into the significance, benefits, and strategies associated with aged Instagram PVA accounts.

Understanding Aged Instagram PVA Accounts: Aged Instagram PVA accounts refer to Instagram profiles that have been created and verified with a valid phone number, and have been in existence for a considerable period. Unlike freshly created accounts, aged PVAs have built a history of activity, interactions, and credibility within the platform. These accounts are often preferred by marketers due to their established presence, which can contribute to enhanced visibility, credibility, and engagement.

The Significance of Aged Instagram PVA Accounts:

Credibility and Trustworthiness: Aged Instagram PVA accounts are perceived as more credible and trustworthy by both the Instagram algorithm and users. Their longevity signals stability and authenticity, which can positively impact the perception of your brand or business.

Enhanced Visibility: Instagram's algorithm favors accounts with a history of activity and engagement. Aged PVAs, having been active for a significant duration, are more likely to appear in search results, explore pages, and user feeds, thereby increasing their visibility to potential followers and customers.

Reduced Restrictions: Freshly created Instagram accounts are often subjected to certain restrictions and limitations, such as follow and like limits, as part of the platform's anti-spam measures. Aged PVAs, on the other hand, are less likely to encounter such restrictions, allowing marketers greater flexibility in their engagement strategies.

Established Audience: Aged Instagram PVA accounts typically have a base of followers and interactions accumulated over time. This established audience provides a valuable foundation for marketers to initiate further growth and engagement strategies, as opposed to starting from scratch with a new account.

Strategies for Leveraging Aged Instagram PVA Accounts:

Content Optimization: Ensure that the content posted on aged Instagram PVA accounts is relevant, engaging, and aligned with your brand identity. High-quality visuals, compelling captions, and consistent posting schedules can enhance user engagement and attract new followers.

Community Engagement: Actively engage with the Instagram community by responding to comments, liking and commenting on relevant posts, and participating in conversations within your niche. This not only fosters relationships with existing followers but also attracts new users to your account.

Collaboration and Partnerships: Utilize the credibility of aged Instagram PVA accounts to establish collaborations and partnerships with other brands, influencers, or content creators within your industry. Collaborative efforts can broaden your reach, increase brand awareness, and drive mutual benefits for all parties involved.

Hashtag Strategy: Implement a strategic hashtag strategy to increase the discoverability of your content on Instagram. Research relevant hashtags related to your niche, industry trends, and target audience interests, and incorporate them into your posts to expand your reach and attract organic traffic.

Paid Advertising: Consider leveraging Instagram's paid advertising options, such as sponsored posts, stories ads, or influencer partnerships, to amplify the visibility of your aged PVA accounts. Targeted advertising campaigns can reach specific demographics, interests, and behaviors, maximizing the impact of your marketing efforts.

Conclusion: Aged Instagram PVA accounts represent a valuable asset for marketers seeking to establish a strong presence on the platform. Their credibility, visibility, and established audience provide a solid foundation for effective social media marketing strategies. By understanding the significance of aged PVAs and implementing targeted engagement and content strategies, businesses can unlock the full potential of Instagram as a powerful marketing tool. Embrace the power of aged Instagram PVA accounts and elevate your brand's presence in the dynamic landscape of social media.

[youtube34]

How To Buy Instagram Likes?

The number of likes on your Instagram posts acts as a measure of popularity and interaction. They hold significance for a variety of reasons:

They dictate the visibility of your content. The Instagram algorithm favors content with higher interaction, meaning your posts with more likes have a higher chance of showing up in your followers' feeds and on the Explore page.

Likes supply what is known as social proof, a psychological concept where individuals are more likely to engage with a post if they observe that it has already received likes from others.

For companies and influencers, a substantial amount of likes can boost their reputation and make them more appealing to potential advertisers or sponsors.

Steps To Buy Instagram Likes

Pinpoint a Credible Source: The search for a credible Instagram-like provider is paramount. Find a service known for its legitimacy, backed by positive customer reviews. The authenticity of the likes you receive is crucial to avoid any negative impact on your Instagram profile.

Select an Appropriate Plan: After zeroing in on a provider, it's time to pick a plan that aligns with your objectives. Plans often differ based on how many likes you're aiming to gain. Make sure the plan you choose aligns with your budget and goals.

Share Your Instagram Post Details: Upon settling on a plan, provide the required information about the Instagram posts that you'd like the likes to be directed towards. Always remember that a trustworthy service will never ask for your account password.

Execute the Payment Process: Now, proceed to the payment phase. The platform should offer safe payment methods to safeguard your personal and financial data. Always be wary of insecure payment options.

Anticipate the Delivery: Once your payment has been made, the only step remaining is to wait for the delivery of your likes. The service will promptly begin to deliver likes to your designated posts. Note that delivery durations can differ based on the volume of likes bought.

Merits of Buying Likes on Instagram

Purchasing Instagram can offer a range of potential benefits, particularly for those looking to boost their online presence rapidly:

Increased Visibility: Instagram's algorithm favors posts with higher engagement, meaning posts with more likes are more likely to appear in users' feeds and the Explore page, thereby increasing your reach.

Enhanced Credibility: A larger number of likes can enhance the perceived value of your content, making your account appear more credible and influential. This can help attract more organic followers.

Time Efficiency: Growing an Instagram following organically can be a time-consuming process. Buying IG likes India offers a quicker way to boost your online presence, allowing you to focus on creating high-quality content.

Boosts Engagement: Higher engagement on your posts can stimulate further interaction from your audience, creating a cycle of increasing engagement.

Promotion and Business Growth: For businesses and influencers, having a large number of likes can increase your chances of obtaining sponsorship deals or partnerships, contributing to business growth.

However, it's important to remember that while buying likes can provide a quick boost, it should not replace organic growth strategies. Genuine, engaging content and interaction with your followers remain at the heart of a successful Instagram presence.  Always prioritize the integrity and authenticity of your account over quick fixes.  Keep experimenting and refining your strategy to find what works best for you in growing your presence on Instagram.

Keep Learning: There is always more to learn about social media marketing, so keep educating yourself on the latest trends and strategies. Attend workshops or webinars, read articles and case studies, and network with other Instagram users to stay ahead of the game.

Stay Consistent: Consistency is key in building a loyal audience on Instagram. Stick to a regular posting schedule, maintain your brand's aesthetic and tone, and engage with your followers consistently to keep them interested and connected.

Track Your Progress: Use analytics tools to track your growth and engagement, and use this data to refine your strategy. Experiment with different types of content, hashtags, or posting times to see what resonates best with your audience.

Collaborate: Collaborating with other accounts or influencers in your niche can introduce you to new audiences and increase your visibility. Seek out opportunities for cross-promotion or sponsored posts to expand your reach.

In conclusion, buying likes on Instagram can be a useful tool for growing your online presence and attracting more genuine engagement. However, it should always be used as a supplement to organic growth strategies and never as the sole method of building your account. With the right approach and mindset, you can successfully use this tactic to enhance your Instagram presence without compromising its integrity.

Factors Should Be Considered Before Investing 

factors one must consider before purchasing likes from third-party sites

When contemplating the purchase of likes from third-party sites, there are several key considerations to bear in mind. Firstly, authenticity is paramount; acquiring likes from bots or fake accounts can negatively impact your brand's credibility. Real likes from genuine users hold more value, as they can lead to meaningful engagement and potential business transactions.

Secondly, consider compliance with the terms and conditions of the social media platform. Many platforms have stringent policies against such practices and may suspend or ban accounts found to be in violation.

Thirdly, evaluate the potential negative impact on your brand's public perception. Users are often able to identify when likes have been purchased, which can lead to loss of trust and damage to your brand's reputation.

Lastly, consider the longevity of the likes. Third-party likes may be temporary, disappearing after a short period, hence offering no long-term value. Always scrutinize the sustainability of the services offered by these sites.

In essence, while purchasing likes may seem like a quick fix to boost your online presence, the potential risks and downsides should be carefully evaluated. Authenticity, compliance, brand perception, and longevity should be considered before making a decision. 

Ultimately, building a genuine and engaged audience through organic means is a more sustainable strategy for long-term success on social media platforms.  So, it is always recommended to focus on creating quality content and engaging with your target audience rather than relying on purchased likes. Building an authentic following may take longer, but it will lead to more valuable and meaningful interactions in the long run.

 Additionally, regularly monitoring your social media analytics can help you track the growth and engagement of your audience, making it easier to gauge the effectiveness of your social media strategy. In conclusion, when evaluating purchasing likes from third-party sites, always prioritize authenticity and genuine connections with your audience for a successful online presence.  Overall, building a genuine and engaged audience through organic means is the key to long-term success on social media platforms.

[faisalkhanlove]

What Is the Ideal Length for Long Form Video?

There is a lot of confusion between videos that are long and short. Which you prefer for your company? We are providing this post that can help you determine the right length for an explaining video.

What's The Relationship Between Video Length And Engagement?

Did you know that humans are less than the goldfish's? It may sound fun and also amazing... but it's true! People's ability to focus has decreased to 8.25 seconds. That means you need to be extremely imaginative and possess an attitude that is essential to create videos that are sufficiently compelling (to impress them instantly) and also hold their attention for the entire video. Does this sound possible? It is evidently true! Two minutes of videos can result in remarkable dedication.

Could we possibly discuss "The Perfect Length"?

Don't put yourself in a precarious situation where you think that every video that you produce should be the most current two minutes of the best! It's a major mistake. Thinking that reducing your 8-minute video down to the most recent seven minutes could be a miscalculation.

The content: video marketing is totally different and gives the potential for a variety of results to share your thoughts. These include instructive recordings, explainer recordings tribute recordings, background, how-to recordings webcasts, etc. Remember that the content will determine whether choose a short or long-length video.

The most unique scenario is to ask yourself what kind of equipment and platforms your audience uses to access you with your explainer video content. Additionally, examine the assumptions of your audience. These aspects will affect duration of the video.

What is the Nicest Length for a Video?

The most effective way to begin is to make an effort to ensure that the majority of your videos under two minutes. In spite of that the length of your video, the ideal length for each piece is contingent on a variety of factors, such as the target group as well as the channel you select to broadcast it, as well as what "arrangement" or style you select for it.

How Long Should a Social Media Video Be? YouTube, Facebook, and Instagram Video Length

Have you heard people say "setting is everything"? It's true, and is never more true than when it comes to discussing the best lengths for videos for web-based media.

Each stage is distinct. Apart from the fact that they permit different lengths however the viewers' lengths change significantly from one company and moving on to the next. They can even be different within the same space, based on the type of video.

How long, then, do you think a web-based video should be?

There's no one-size-fits-all answer to that question. If you think about it, every reasonable person would be able to agree that in certain stages, some lengths are more effective in achieving commitment than other lengths. What do we think about:

Instagram Videos

The optimal Instagram post length for video posts is less than the 30 second imprint. To be precise in accordance with Hubspot videos that run 26 seconds are the most notable commitment. The Instagram story video length can be at least 15 seconds for each card. You are able to spend as many cards you want to make a longer video, however it's more sensible to use less than 3 cards. In the final part of your day, your video should be 45 seconds long all things taken into consideration.

YouTube Videos

YouTube's algorithm favors longer videos because they force viewers to spend more time on the stage. This is why that, nowadays the typical YouTube video duration is approximately 10 minutes. But that doesn't mean you have to take extra care to create a lengthy video! It's a shame to fill your two-minute video with a cushion to prolong it. If viewers don't like it or disapprove of it, but it would not be highly ranked on YouTube's SERP. It's difficult to determine the ideal length for YouTube videos. The optimal length is contingent on the particular audience and style.

Facebook Videos

Facebook provides a variety of video highlights each has an optimal length for videos. Let's take a look: Facebook natural video posts are the most notable commitment when they're around 90 seconds long. A story video on Facebook can be for as long as 20 minutes. A Facebook advertisement length of video should to be kept under 15 seconds, irrespective of whether it is shown before another one or in the channel for news.

Why are Short Videos More Effective?

Because short videos will generally have greater levels of consistency, they will result in greater efficiency from both SEO and commitment points of viewpoint. The less restricted an video is in its scope, the greater the chance that viewers will remain close to the very end. This is similar to saying that fewer people will quit the video midway through.

Video Length Best Practices

Begin to explore your audience before you go Find out what kind of content they enjoy and make use of it to aid.

Begin with a solid foundation Expectation is an extraordinary thing for Hollywood However, online users tend to prefer content that is straight to the point.

Focus on a single idea or concept take advantage of the rest of your time to refine the idea.

Beware of silent time. Your recordings' changes should be fluid and intelligent to keep viewers' eyes into.

Do not try to put everything into one piece. If your goal is large the idea of a video-based series could be a good fit.

How Might You Keep Your Audience's Attention?

Call to Actions: CTAs is a helpful feature to keep your audience's focus and guide them along the path of business.

Subtitles or Inscriptions: The majority of viewers watch videos without sound, specifically on mobile devices. By adding captions or inscriptions to your video will help to justify connection is possible even when it is quiet.

If you require a successful Explainer Video that can help increase your enquiries and sales please contact our business the  Essence Studio to get the top solutions. Thank you.

original content by this URL https://medium.com/@essencestudios2d/do-people-prefer-long-or-short-videos-2496cc6c4a3

[socialyup1]

Get High Visibility and Instant Engagement on Facebook by Getting Live Viewers

Facebook: a multipurpose using platform

Facebook is one the largest social media platform being used by the whole wide world to continues getting information, connecting with old friends, family or even long lost relatives. Other than many other cool and popular features in Facebook, most people tend to upload their own and share other people’s videos.

People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community. It's important to have a clear goal for using Facebook, and a strategy to achieve that goal.

To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.

Tips to make your FB marketing successful:

Express your post in your own words: Facebook page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company’s official language.

Post randomly: Facebook users check their page more than 25 times per week, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day.

Reply Quickly to your audience: Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly .

Promote your business with interest: If you have a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods.

Check Facebook Insights: Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

How Facebook Live is Best to Increase Facebook Result?

With 1.65 million monthly visitors and 1 million of them logging on daily, every business can benefit from having an active Facebook presence. However, Facebook stepped it up a gear when they introduced Facebook live. Giving marketers and businesses the opportunity to reach out to their audience in real time and then results have been phenomenal. it’s not only the experienced marketers that can take advantage. With Facebook giving priority viewing to videos, especially Facebook live videos, even the small business owner can achieve up to 135% increase in organic reach.

Best tactics to increase views on Facebook live video:

Develop Highly Targeted Fan Following: Facebook algorithms see your posts as spam if you get a lot of views, but few clicks. It’s more effective to target a manageable audience of people who regularly engage with your content. The platform rewards meaningful activity, so popularity without engagement is useless. The bigger your audience, the harder it is to keep engagement levels high.

Create Interesting Content: creating interesting content is essential and effective because it is a useful way to increase audience attention. Recurrent interaction keeps your content high up on news feeds, providing access to wider networks.

Post Evergreen Posts: Release evergreen posts at different times of day to reach more users. Create content that consistently draws Facebook users to your page. Evergreen content is invaluable because you can keep repurposing it to save time and resources.

Boost Precise Goals: Boosting a post can expose your content to the minimum number of users during the promotion period. You can tailor the campaign for engagement or website visits and choose a duration. The cost of boosting increases with your audience size, so promote the post organically first to maximize your investment.

Join Groups to Get Views: Facebook marketing is about getting highly engaged people sharing in supportive, loyal communities. These groups are more likely to yield strong referrals and opportunities to share your expertise.so having groups to get more views amazingly.

Outreach strategy: High-level influencers have large follower communities, making it hard to keep your engagement efforts focused. Instead, try to identify people with active, growing audiences who can benefit from cross-promoting.

Get Trustworthy Firm: the best and another way to increase live audience on live video is buying live views on Facebook video. It is one of the best way to increase live views on Facebook live video.

Is Increasing Monthly Facebook Live Viewers Easier?

Facebook is still the most popular channel and as a pioneer in the space, their Live feature has been built out and tested. Facebook Live is Facebook's free livestream service, and it has become one of their highly-used features. Facebook Live allows users to livestream video on the Facebook platform, using their mobile devices or a camera connected to their desktop.

To increase your Facebook live views instantly, its time for you to purchase Facebook live viewers monthly. Facebook algorithm favors live videos with high views. When you buy Facebook live views, you increase your chances of getting higher exposure and visibility on Facebook.

It takes years for anyone to reach a large number of people on Facebook, which means you will need more time to make your brand popular on Facebook. By purchasing Facebook live viewers monthly, you can be famous on Facebook sooner than you have estimated. By increasing live FB viewers, you can improve your exposure to your potential clients and other brands interested in your services.

Viewers are the need for every single post that can control your post-production and beat your market strength as well. Buying Facebook live viewers monthly is the key to get your monthly subscription rate higher and develop your network as well.

Live video creators are using every other social media platform to boost their video views and engagement on the content they created. It is said that this year, online video will account for 74% of all online video traffic. Facebook is one such important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the number of videos published on Facebook internationally with 8 billion views daily. That itself explains why it is so important to optimize these videos to garner more views and engagement.

Increase Facebook live video viewers monthly

When you are natively posting to Facebook, the publisher gives you the option to either generate captions using their editor. Either works just fine and if you choose you can easily order a captions file here. You could add subtitles in post production. This could be done using professional video editing software like Adobe Premiere, After Effects etc. Fact is, Facebook users are scrolling through the newsfeed quickly. By simply crafting some interesting copy displaying it quickly, and pairing it with a visually interesting clip, you’ll be able to hook more views.

In the beginning of 2017, video creators claimed portrait video was going to be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king. The square video format also makes it easier to add your title to the duration of your video clips. Instead of your video being a 1:1 ratio, take a 16:9 video, fit it into a square, and use the remaining space for your title. This is how we make our videos above. Adding text like this allows you to communicate your value quickly as users scroll through the newsfeed.

If you’re creating a small 30 second video, try to ensure that the beginning frame and the final frame is the same. This is because Facebook loops videos shorter than 30 seconds. Doing this will ensure your videos loop seamlessly. This will cause viewers to watch your videos multiple times without realizing it’s the same content. Doing so will boost your video’s view count, signaling to the algorithm that your video has high engagement.

People love watching videos on mute on social media. The un-mute button is a big no no for most people. If you want to make the video more engaging, create captions that will help viewers understand the message. Also ensure the visuals are brilliant and attention grabbing. This will tempt viewers to unmute the video and boost your engagement stats.

Conclusion: There are many types of Facebook video uploads among them are landscape news-feed video post, portrait news-feed video, square and YouTube embed link post. The easiest way for you to get Facebook video views is by hiring professional to organically promote them to watch your video instantly without much hassle. You can immediately increase your social media presence, proof and credibility by getting them to attract more views organically.

[simplemlmsponsoring]

New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/copywriting/the-2019-ultimate-guide-to-facebook-engagement/

The 2019 Ultimate Guide to Facebook Engagement

One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.

As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.

We looked at 777 Million Facebook posts to find the most engaging pages, brands, and videos for 2018.

Facebook reach continues to drop across the board for businesses. Everyone is clamoring to unlock the “secrets” to successful content on Facebook. Study after study has proven that one of the most significant factors in Facebook’s ranking algorithm is engagement.

If your Facebook posts get more engagement, they’re going to be more highly favored in the algorithm, thereby increasing your reach. Increased organic reach means you have to spend fewer ad dollars to reach your target audience.

So how can you craft posts that generate engagement?

In this article, we’ll reveal our findings and then give you some actionable steps to gather insights specific to your business.

You’ll learn:

The best type of Facebook post The best time to post on Facebook The best day to post on Facebook Optimal length for Facebook video The most common reactions to Facebook videos What motivates people to engage with Facebook posts The most engaging Facebook pages of the year How to analyze Facebook posts for your industry and competitors

Key Findings: General Post Insights

Below you’ll find the highlights of our data analysis. Each section is broken down by some of the most important questions marketers have been asking about Facebook engagement.

Remember that what works for the majority of posts is a useful starting point, but there’s no substitute for testing and measuring your own results. Brian Peters, Strategic Partnerships Manager for Buffer, summarizes this well:

Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.

–Brian Peters, Bufferapp.com

What Type of Post Gets the Most Facebook Engagement?

As with previous years, the most engaging type of Facebook post in 2018 is video. It’s not even a close call — video dominates based on average engagement rate.

Video dominance isn’t surprising, says Jenn Hermann, award-winning Instagram blogger at Jenn’s Trends.

“At the beginning of 2018, Facebook announced they wanted to focus on ‘meaningful interactions.’  And video, when viewed for any significant duration of time, is considered to be meaningful,” Jenn says.

“It means someone has stopped what they were otherwise doing to watch that piece of content. It’s deliberate and intentional. And it usually results in comments and/or shares with others – thereby adding to the level of meaningfulness. So, it’s not surprising that video continues to get better engagement over other post types.”

You can see that engagement clearly below.

Video posts get at least 59% more engagement than other post types. Although photos are widely accepted by marketers to be one of the most successful post types, video outperformed photos by 73%.

It’s clear that if you want the greatest potential Facebook engagement, you should be investing in video content. We will talk in more depth about video later in this article. (You can skip to it right now if you’d like).

If you are overwhelmed by the thought of creating video for Facebook, it’s good to remember that engagement is the goal, not necessarily quantity.

Mari Smith, Facebook Marketing Expert, makes a strong case for thinking on multiple levels about engagement.

“Rather than increasing the volume of your Facebook posts to try and get more reach and engagement,” Mari says. “Instead, publish fewer posts and focus on the ROI of each individual post. My recommended content type ratio for 2019 is 70% video posts, 20% image posts and 10% link posts. Video and image posts can still include links and CTAs.”

“Plus, keep in mind that all engagement doesn’t have to be public,” Mari says. “Integrate a Messenger chatbot on your Facebook page and encourage your audience to message you on both Facebook and Instagram in organic and paid posts. It takes 7 to 13+ touches to generate a viable sales lead, so let your automated messaging take care of several of those touches for you.”

When thinking about images, keep in mind that sizing them correctly for each network is a key part of the process. This guide can help! It has everything you need for sizing images for different parts of Facebook and other social networks.

What’s the best time to post for Facebook engagement?

Now, most marketers know that this question is a tough one to generalize. Every target audience is different, and therefore these global numbers may not work for you. However, it doesn’t hurt to look at them and use them as a starting point if you have no other data.

Posts published between 9pm-11pm EST seem to perform the best. Try saving some of your best content for those hours and see how they perform against other hours of the day. Your audience may be different, so be sure to consider their daily routines and cater to the times when they may be surfing their social feeds.

Below is a list of the most optimal times to post based on the average engagement:

EST time UTC time

Engagement

10:00 PM 3:00 AM 346

9:00 PM 2:00 AM 344

11:00 PM 4:00 AM 339

8:00 PM 1:00 AM 326

7:00 PM 12:00 AM 301

PRO TIP: Another option for narrowing the times that are most successful in your industry is to find the times that your competitors get the most engagement. The Facebook Analyzer let’s you search by page and see peak engagement as well as useful details about post frequency.

Analysis of Hubspot Facebook Page engagement by time of day.

Facebook Analysis  

What is the best day to post on Facebook?

Again, this may differ depending on your audience. However, the results could show why your Friday posts haven’t been performing as well as your Monday posts.

According to this data, Sunday is the best day to post for Facebook Engagement.

Many businesses take the weekends off and therefore may be choosing to only post Monday through Friday. According to our data, that might be a mistake!

Perhaps try taking one of your scheduled Thursday or Friday posts and moving them to Saturday and Sunday to see how they perform. You might be surprised at how well they do!

What is the optimal length of a Facebook text post?

We all know that long-form content is king when it comes to SEO, but it’s quite the opposite when it comes to Facebook. Brevity is the clear winner for Facebook posts.

If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters. This makes sense — Facebook consumption is extremely passive, and attention spans are short. You need to be able to grab people’s attention quickly and effectively if you want to be noticed.

And, as always, test these general findings with your specific audience and industry.

Key Findings: All About Video

With Facebook’s big push on video content this past year, we wanted to have a breakdown of insights gleaned from the top performing videos of 2018. We’ve analyzed everything from video length, average interactions, most common interactions, and performance of video vs. other formats.

What is the optimal length of a Facebook video?

Facebook’s maximum video length is 240 Minutes (4hrs), with a max file size of 4 GB.

However, that doesn’t necessarily mean you need to produce videos that long.

Our data shows that the optimal length of a Facebook video is between 3 and 5 minutes.

We pulled data on videos up to 20 minutes long, but everything after 10 minutes is relatively similar in average engagements.

Now, it’s worth noting that if you break it down in 20-second intervals (yes, we love data that much) you can see a significant spike in the 180-200 second range (3:00-3:20 minutes). The average engagement jumps from 986 to 2,009!

So if you want to be specific, I suppose you could say the optimal length of a Facebook video is between 3:00 and 3:20. 

If your video is longer than three minutes, make sure that you include CTA’s and brand identification early, before the four-minute mark.

“Shorter, more frequent bits of video content is how consumers prefer to share with each other. No wonder that Facebook encourages us as marketers to do the same,” says Dennis Yu, of Blitzmetrics.

Michael Stelzner from Social Media Examiner tied the same concept toward the trend to spend less time on Facebook.

Want even more impact from your video posts?

“15-second vertical video is killer since it doesn’t look like an ad,” Dennis says. What are the most common reactions to Facebook videos?

The reaction from Facebook users to different videos provides great insight for brands who want to create engaging content.

The most common reactions to Facebook Videos this year were:

Emotion Total Reactions Percent of Total

LOVE 2,895,106,209 46.80%

HAHA 2,105,689,103 34.10%

WOW 536,956,481 8%

SAD 357,448,688 5.80%

ANGRY 279,137,785 4.50%

Love, as it turns out, is the most powerful emotion, driving 46% of reactions. Second to love is the “HaHa” reaction, which would coincide with the success of humorous videos circulating.

What motivates people to engage with a Facebook post?

The range of emotional reactions to Facebook video makes sense when you think about the nature of Facebook. It’s a platform where people connect with their family and friends, often around shared interests.

In 2011, a study by the New York Times found that people shared information online for five primary reasons. They are worth quoting directly here, and we are convinced from our data that they still apply. People share information online:

to delight others with valuable & entertaining content to identify and present ourselves to others, to foster relationships, for self-fulfillment, for spreading the word about issues, products & brands

The key to Facebook engagement in any marketing strategy is to focus on offering value. Mari Smith suggests that the goal should be to “Edutain” your audience — teaching them something useful, something that relates to a niche in which you are an expert, and to do it in an enjoyable way.

It can be easy for us to slip into our marketer mode when we plan Facebook posts for our brands. But, keeping our consumer preferences in mind is a powerful way to ensure our posts are engaging.

Here’s a little test:

Look at your own Facebook home page. What did you share in the last three months?

If you are like me, you will find personal memories and life events. And, an occasional funny or helpful link from a brand.

If you are like my husband, you will find personal memories and life events, with an occasional funny or helpful link AND  an occasional link to a political editorial.

When using Facebook, people are curating an image of themselves. There’s not much room for boring, unhelpful posts. People want to highlight their sense of humor and opinions. They want to share helpful information, and they want to inspire or entertain others. @susancmoeller

For marketers, a well-developed strategy for Facebook engagement will include posts of many different types, with various purposes. Ideally, your Facebook strategy will be fully integrated with your marketing plan, not just a separate project with unrelated goals. In other words, you don’t want to post just to get a bigger Facebook audience. A bigger Facebook audience needs to fit into your overall marketing plan. For example, you could plan to nurture your Facebook audience to subscribe to your email list, visit your site, try your product, etc.

Calls-to-action help clarify for your audience what the next step should be. They invite the audience to move closer to your goal for them.

Here’s an explicit call to action from AgoraPulse. It uses the Sign Up button available from Facebook.

And, this post from TailwindApp offers value by suggesting that three types of accounts should (and can be) claimed on Pinterest. The Call to Action doesn’t need to be any more explicit here because the post itself builds a case for clicking the link.

Audience nurture for Facebook engagement should also include posts that are simply helpful. You don’t want to exhaust people with endless asks for more of their time, attention, or money.

Here’s an example from Mari Smith’s Facebook page. She posted about a Facebook security breach that may have allowed unauthorized access to photos from timelines, and she includes some great advice the types of pictures to avoid posting online.

In an earlier study, we looked at 100 million video posts, to find the most engaging topics.

These topics are still well represented in the top video posts of the year.

Pages with the most Facebook Engagement for 2018

So what pages, businesses, and brands generated the most engagement in 2018? We looked at the top 500 posts and live videos from this year, and the following pages had the most appearances throughout the list.

The top 500 posts we’ve analyzed here represent nearly 1 Billion total engagements in 2018. 

We’ve included some commentary to help make this list more actionable for pages of all types.

Top Facebook Pages

First on the list is Strive Masiyiwa, a Public Figure, who managed to get 34 posts in the top 500. The total engagements across all posts were a whopping 63,142,841. 

Masiyiwa is the CEO of EconetWireless and a philanthropist. His posts provide a great example of how a C-suite level executive can create  Facebook engagement.

His posts are also an exception to the video first rule. Many of them are mini-blog posts, and they seem to focus on Masiyima’s vision for Africa. In this sense, they reflect reason number five from the New York Times study:

People share content to raise awareness about an issue.

Coming in second was the Funniest Family Moments page–a purely entertainment driven page. The page managed to have 22 posts in the top 500, garnering a total of 51,546,121 total engagements.

This page also features babies and animals in many of its posts.

Most marketers won’t be able to focus on making only funny videos, but the success of this page is a powerful reminder to keep entertainment in mind as you craft your Facebook posts.

Next up was Facebook Watch page Jay Shetty whose posts appeared 12 times in the top 500. These posts (all video) totaled up to 32,274,622 engagements.

Jay’s posts align very clearly with the idea of sharing for self-fulfillment, as well as to foster relationships and share helpful information about building relationships.

Some of his more successful posts are over the top emotion-grabbing mini-narratives.

To apply this tactic outside of a self-help arena, remember that audiences want to connect on an emotional level. Often our stories provide a business-friendly way to do that.

Here’s an example from Facebook Marketing Expert Andrea Vahl:

https://d380wq8lfryn3c.cloudfront.net/wp-content/uploads/2018/12/17205738/emotion-story.mp4

She..

Read more: buzzsumo.com

[kadobeclothing]

What Does A/B Testing Have to do with Machine Learning?

To some marketers, A/B tests are a no-brainer.

After all, there’s nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there’s an unlikely superhero to point to when we’re talking about the upgrades to a regular A/B test — machine learning. If you’re finding inconclusive or unnecessary results after A/B testing, you might want to try machine learning to see if that can optimize your A/B tests.

If you wish that A/B testing could be more simplified and automated, machine learning is the missing element you need. In the next section, we’re going to refresh the definitions of A/B tests and machine learning, then learn how they work together to make your life as a marketer a whole lot easier. What is an A/B Test and Machine Learning? In this section, we’re going to dive into the basics. This includes what an A/B test is, what machine learning is, and how they’re both beneficial to marketers. A/B testing A/B testing is a common and powerful marketing technique. Before sending out a marketing message, a marketer would send “test” versions to a portion of audience members to see which performs better. Using an A/B test gives you an idea of what delights your customers the most. For example, if you’re using a promoted tweet campaign to support a new product launch, you might test different versions of that tweet using automated software, so you can tell how to market to your audience. After seeing which tweet had the most clicks, you can then use that version in marketing messages, as well as a template for the duration of the campaign. That way, engagement is more of a guarantee. Running an A/B test is pretty simple. However, you might run into a few snags with A/B testing. For instance, you might have to make the final choice before you receive any conclusive results, particularly if you’re on a tight deadline. Another possible bump in the road? Well, more people might like option A, but there’s still a portion of an audience that will choose B, and marketers that aim to appeal to both might find themselves frustrated. Thankfully, though, you can use machine learning to make A/B testing less stressful. Let’s look into how in the next sections — starting with machine learning is in the first place. Machine learning Machine learning is a technique used to analyze large data sets. Gone are the days of pouring over expansive contact lists and target audiences — machine learning does that heavy lifting on a quicker, more accurate, and larger scale. To explain further, let’s consider an example — do you use social media reporting tools, like Instagram Insights? If so, you’re already using machine learning to make your job more streamlined. Social media reporting tools help those use machine learning to discover how customers engage with social media marketing efforts. Here’s what marketers need to know about machine learning: If you want your marketing campaign to be more personalized and potentially more helpful for individual customers, machine learning can help you create tighter customer segments, analyze performance accurately, and execute stunning campaigns. In short, machine learning shreds hours of data analysis that’s an essential part of marketing and enables marketers to be more productive. In fact, Google found that 66% of marketing leaders agree that automation and machine learning helps their team focus more on strategic marketing initiatives. Machine learning helps marketers with audience discovery, optimization, measurement, and creativity. Machine learning also helps A/B testing. Let’s dive into how the two can work hand-in-hand, next. Machine Learning and A/B Testing We’ve gone over why A/B testing can hit some snags — data might not be conclusive when you need it, and you might find your audience is relatively evenly split, with a large group preferring the less-favored option. Machine learning’s powerful makeup can help with these issues by automating A/B testing. The algorithms of machine learning also enable marketers to analyze results more accurately. For example, HubSpot’s Lead Flow tool, a tool that organizes all things regarding leads, has an effective system that enables users to run a test continuously. In other words, marketers set up the test, and HubSpot does the rest. Alternatively, you might try software like Optimizely, a platform that specializes in delivery and experimentation. A marketer using Optimizely would be able to use the machine learning tools the platform offers and test marketing messages and increase conversion and lifetime value. By using machine learning, marketers can get a better picture of what audiences want in many key steps of the A/B testing process. To make sure the test is going to the right customers, machine learning sorts and analyzes channels —such as social media channels — to help the user discover valuable customers. That means, if a marketer wants to discover leads on Twitter, machine learning could do it quickly and thoroughly. Advancements in technology have helped the accessibility of machine learning data and its uses for marketing. For instance, ten years ago, it would be more difficult to discover software that did A/B testing for you, but content management systems (CMS’s) often have this component built into their software. Today’s world of marketing is busier and moves quicker than ever before. Your marketing methodology should be more efficient to keep up. By automating some techniques, such as A/B testing, your next testing round can be a breeze.

Source link

source https://www.kadobeclothing.store/what-does-a-b-testing-have-to-do-with-machine-learning/

[ncmagroup]

by Tovah Coldham

Scroll through Facebook, Instagram, Snapchat, websites, your email, whatever it is, and you’ll see that video is dominating visual content.

Social video generates 1200% more shares than text and images combined. Companies that use video enjoy 41% more traffic. And a landing page with a video on it produces up to 80% more conversions than one without.

But you don’t need to be convinced that video is a powerful way to stand out in a world saturated with content. That might not mean you’re jumping right into video creation, though. After all, it generally takes far more time and resources to craft a compelling video than a blog post.

Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions.

In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot.

Which Video Metrics are Important?

Savvy marketers are concerned about the ROI of each of their marketing efforts. When it comes to video, that means they need to consider statistics from the top to the bottom of the funnel. Focusing on the number of views is not enough.

Frequency: The average number of times an individual user has viewed your video.

The average percentage of video viewed: The average percentage of the video your viewers watched. This is a good metric for measuring how engaging the content is.

Link click-through rate: The number of clicks from your video to your desired destination, whether it’s a landing page, a blog, or your website.

Leads: The number of people that either signed up or opted into a gated piece of content, like a free ebook or newsletter, after clicking through from the video.

Cost per lead: How much each of these leads costs relative to the cost of your video and promotion efforts.

It’s also important to analyze which parts of the funnel are “broken.” For example, if you see that your viewers are watching nearly the entire video but it isn’t generating any leads, you may need to add a clearer call-to-action so that it’s easy for viewers to take the next step.

If there’s already a related CTA in place and you still aren’t seeing an influx of leads, that might mean your video is engaging but isn’t attracting people who match your ideal buyer persona.

Many of HubSpot’s video-related integrations allow you to see viewing data on an individual viewer level.

Creating an On-Brand, Share-Worthy Video

Define your audience.

Your audience’s preferences should inform your video production and strategy from start to finish. That means you need to dedicate time to understanding their needs, where they’re looking for video content, and what their routines are. Where do they get their info, and who do they trust to deliver the info they’re searching for?

Is your audience a small subset of your contacts database that’s already well-informed on the topic your video explores? Perhaps it’s worth making a longer video that goes into detail about a new development in the field or the steps required to complete a certain task.

For shorter campaigns focused on lead generation, you should aim to make evergreen content that will convert today or a year from now. That means appealing to your audience’s core concerns.

Make sure you’re keeping your viewers in mind as you consider each of the following important elements of an engaging video.

Establish a tone.

Identify whether your audience connects more with a literal portrayal of your brand and product or something that appeals to their emotions. If the content is intended to be helpful rather than highly emotional, you’ll want to make sure the topics covered are laid out explicitly at the start of the video and that a viewer can walk away at the end of the video with a thorough understanding of that topic.

On the other hand, if you decide to use storytelling to craft a memorable and emotional viewing experience, it’s important that your footage helps evoke a particular emotion — whether it’s humor, suspense, or curiosity.

Choose an appropriate length.

The length of your video should depend on a few things.

If you’re doing a larger, top-of-the-funnel brand awareness campaign with a longer video as the centerpiece, try breaking down your video into 30-second teasers to distribute on Twitter, Snapchat, and Instagram, and longer 60-second clips on Facebook, publishing a small snippet each day leading up to the launch. Keep your social videos short. Videos less than one minute maintain 80% retention for the duration of the clip, while videos that are two to three minutes drop to 60%.

The optimal video length varies for each distribution channel. Keep an eye on the research that’s now coming out surrounding video length and algorithm updates on every social media site. For example, you wouldn’t want to push out a long explainer video on a social media site that people scroll through quickly.

Customize the thumbnail.

Create buzz from the very first impression. Get the viewer hooked by uploading a custom thumbnail and making sure the first frame and featured frame are intriguing.

Make it look like a pro produced it.

If you’re looking to make branding videos, social videos, or video ads, it’s best to use the professional footage. Working with a content provider like Promo by Slidely will give you access to millions of clips from which to choose and help you piece together a professional-looking video. If you’re producing the video yourself, check out some of these tips.

Enhance viewability with captions.

Add captions. This may not be obvious, but given that 85% of videos on Facebook is played silently, you need to make sure viewers can read your content. Make sure the captions don’t interrupt or blend into the footage and that the font is easy to read on all types of devices and screen sizes.

Keep your viewers engaged with the right music.

With even the greatest footage and on-point copy, a video can flop with the wrong music selection. The music must compliment your overall theme and propel your video in a memorable and cohesive way.

Make sure to match your music to the emotion you’re trying to portray, for example, no horror movie music in a product video. While pop songs are great, they typically have a complicated structure with four to five parts. Try looping a part of the song that suits the flow of your video.

Keep background music in the background. Background music often ruins videos by distracting the viewer from the clips and content.

Add a call-to-action.

A proper CTA invites viewers to respond to the video they just watched. There are three main places you can add a CTA in a video: the post text above the video, within your video, and the last slide of your video. Make sure you maintain the same tone, look, and feel on whichever page to which you point viewers for the smoothest user experience.

Where and When to Post and Promote Your Video

The beauty of video is that its mileage is a lot better than more traditional forms of content. Place your video on your site, in a blog post, and on your social pages — all you have to do is adjust your video slightly for each medium.

Don’t forget that you play the most important role in creating the initial buzz that will get your video shared. Hit it hard on all your owned channels simultaneously when you launch the video and consider promoting it using social media advertising. You might want to try and get a few influencers on board to amplify your efforts. Once you get some positive momentum going, it’s easy for the campaign to pick up.

Always optimize for mobile, regardless of the distribution channels you choose. With 52% of mobile search for videos, and 92% of mobile users sharing videos, mobile is an absolute must.

Where should you post your videos?

As Facebook’s algorithm starts to favor video over other content forms, and channels like Snapchat, Twitter, and Instagram become more video- and ad-friendly, social media is probably the easiest place to publish your videos. These platforms give you so much flexibility that you’ll be able to stretch your video content farther than you expect.

Posting in HubSpot

You can post a video to Facebook from within HubSpot by clicking on the video play button when you’re posting to Facebook from the in-app social tools. When you click on the ‘play’ button, a window will open and you can either find a video file or simply drag and drop one into the publisher. Once the file is uploaded, you can post it to Facebook. The video will post like a native Facebook video.

Another pro tip: Don’t forget one of the most underrated networks under the “social” umbrella — YouTube. Posting your videos on your business channel will help you centralize all of the video content you’ve created and grant credibility to your brand. It also helps to build your audience.

Landing pages are great places to push your videos. By incorporating a video into your landing page, you’ll give the page more traffic and authority since most search engines are starting to prefer video. Adding video to your landing pages has been shown to increase conversions by 80%. When it comes to landing pages, branding videos or customer testimonial videos are often the way to go. They’ll help your visitors learn more about your business in a simple and engaging way.

Blog posts that incorporate video attract three times as many inbound links as blog posts without video. For blogs, choose social videos or explainer videos to hold onto your readers’ attention.

Diversified video distribution will not only make your videos and campaigns more likely to go viral but will also attract more valuable traffic and even more conversions. You just need to choose the right channels and start pushing them out.

When should you post your videos?

Post when your target demographic is online. This may take a bit of market research, but if you know what your personas are on Facebook late at night, that’s when you need to be posting.

Any evergreen video content you create should be promoted on a regular basis, particularly if you’re strapped for production resources. Many prominent brands continue to promote their videos for months after publication, simply by adding new videos into their content schedules as they’re created.

With a checklist of video elements to consider and a clearer picture of how and when to promote your video content, you’re ready to get started. As you go, you’ll refine your creative skills, gain a deeper understanding of your audience’s preferences, and watch your conversion rates skyrocket.

Go to our website:   www.ncmalliance.com

HOW TO CREATE VIDEOS WORTH SHARING ON EVERY PLATFORM by Tovah Coldham Scroll through Facebook, Instagram, Snapchat, websites, your email, whatever it is, and you’ll see that video is dominating visual content.

[video-production-leeds]

The Rise of Vertical Video: What It Means for Marketers

Staying ahead of trends is crucial for capturing and retaining audience attention. One such trend that has seen a meteoric rise in recent years is vertical video . Originally popularised by platforms like Snapchat and Instagram, vertical video has now become a staple across various social media channels. This blog explores the rise of vertical video and its implications for marketers, providing insights into why this format is so effective and how businesses can leverage it to enhance their marketing strategies. The Evolution of Vertical Video Vertical video is a format that aligns with the natural way people hold their smartphones. Unlike traditional horizontal video, which requires users to rotate their devices, vertical videos offer a more intuitive and seamless viewing experience. The shift towards vertical video began with the advent of mobile-first social media platforms, where the majority of content consumption happens on smartphones. Snapchat was one of the first platforms to embrace vertical video, with its Stories feature that allowed users to share brief, vertically-oriented clips. This was followed by Instagram’s introduction of Stories and IGTV, further cementing vertical video’s place in the digital content ecosystem. Today, even YouTube, historically a horizontal video platform, supports vertical video, acknowledging the changing consumption habits of its users. Why Vertical Video Works User Behaviour: Research indicates that users spend more time on their smartphones in a vertical orientation. Vertical video eliminates the need for users to rotate their devices, making the viewing experience more convenient and natural. This aligns with the modern consumer’s preference for quick, easy-to-access content. Platform Algorithms: Social media platforms favour content that keeps users engaged. Vertical videos, by occupying more screen real estate, tend to hold viewer attention longer. This increased engagement often translates to better algorithmic favorability, boosting the visibility of vertical video content. Enhanced Storytelling: Vertical video offers a unique storytelling perspective. It allows creators to focus on key elements and present a more immersive experience. For example, close-ups and vertical panning shots can be more impactful in a vertical format, providing a sense of intimacy and immediacy. Implications for Marketers Adapting Content Creation: Marketers need to rethink their content creation strategies to incorporate vertical video. This may involve creating vertical-specific content or repurposing existing horizontal footage into a vertical format. Tools and software that facilitate easy cropping and editing can be invaluable in this process. Platform-Specific Strategies: Different platforms have varying specifications and user behaviours. For instance, Instagram Stories and Reels require short, engaging clips, whereas IGTV and YouTube support longer vertical videos. Understanding these nuances is crucial for optimising vertical video content across platforms. Maximising Engagement: Vertical video’s full-screen experience is more immersive, making it ideal for capturing viewer attention quickly. Marketers should focus on creating visually appealing, high-quality vertical videos that deliver their message concisely. Attention-grabbing thumbnails and compelling narratives are key to maximising engagement. Leveraging Analytics: As with any marketing strategy, measuring the effectiveness of vertical video campaigns is essential. Marketers should track metrics such as view duration, engagement rates, and conversion rates to assess performance. Insights gained from analytics can guide future content creation and optimisation efforts. Best Practices for Vertical Video Marketing Keep It Short and Sweet: Attention spans on social media are notoriously short. Aim to deliver your message within the first few seconds of the video. Concise, impactful content is more likely to resonate with viewers. Focus on Visuals: Given the limited screen space, visuals play a crucial role in vertical video. High-resolution images, vibrant colours, and dynamic animations can enhance the viewer’s experience. Avoid clutter and ensure that key elements are centred and prominently displayed. Incorporate Text and Captions: Many users watch videos with the sound off, especially on social media. Including text overlays and captions ensures that your message is conveyed even without audio. This also improves accessibility for hearing-impaired viewers. Optimise for Mobile: Ensure that your vertical videos are optimised for mobile viewing. Test your content on various devices to confirm that it displays correctly and maintains its quality across different screen sizes. Engage with Interactive Elements: Platforms like Instagram and TikTok offer interactive features such as polls, questions, and swipe-up links. Integrating these elements can boost engagement and provide a more interactive experience for viewers. The rise of vertical video represents a significant shift in how content is consumed and created in the digital age. For marketers, embracing this format is not just an option but a necessity to stay relevant and engage effectively with audiences. By understanding the benefits and best practices of vertical video, businesses can leverage this powerful tool to enhance their marketing strategies, drive engagement, and achieve their goals. As technology continues to evolve, staying adaptable and innovative will be key to capitalising on the opportunities presented by vertical video. Looking to start promoting your business or brand through social media videos ? Get in touch with us today to see how we can help: +44 (0)113 288 3245 | hello@shotblastmedia.co.uk Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 hello@shotblastmedia.co.uk Contact Us

[b2binfographic]

Video Content Is Booming – What Is the Future of YouTube Marketing

Animated and video content has always carried substantial potential and prospect with it, especially in the marketing landscape due to its ability to portray and capture a wide range of emotions and feelings, all the while promoting its goal of convincing and persuading the user to ‘sell’ a particular product or service. Thanks to much more information can be communicated in a video of short duration, and the fact that the content always feels visually striking and resonates among the users, this medium will always remain an effective marketing strategy. That’s primarily the reason why so many brands now incorporate or integrate videos in one way or another, be it on their own e-commerce website or through a social media or networking site.

The Rise of Video Content

We can’t start a conversation about digital marketing without bringing Facebook into the picture. Especially with Facebook Business’ service ‘Video ads’, the platform seems to place a huge emphasis on it, particularly for mobile devices as Facebook IQ forecasts 78% of all mobile data to be video-related by 2021. These stats exonerate the profound benefits of video content and how important it is to incorporate this type of content in every marketing strategy. Additionally, video advertisements work particularly well thanks to Facebook’s algorithm of filtering News Feed which ensures videos always take the top spot and are the first thing users will be observing when they log onto the platform. This helps brands enjoy greater outreach and enhances the awareness among the consumer base, thus making their marketing attempts much more calculated and effective. It’s no doubt why various brands have adopted this rising trend with weekly video podcasts being hosted on their platform. Sophie&Trey is a great example of how powerful video content really is, they stream live every week to talk about their hot products and new arrivals as well as share information regarding any discounts or special offers.

Even outside Facebook any other embedded form of video content is favorable for promoting brand and allowing users to find your website more organically via search engines. As E Word notes down in their infographic, for SEO alone, traffic generated is increased by a whopping 157% simply by using videos on the company site while getting on the prestigious first page of Google Results is much easier with chances of getting there being boosted by 53 times.  Recommended: How to Use Video Marketing to Promote Your Business When other particular social networking and media sites are considered, other than Facebook, the positive takeaways don’t stop. On Twitter, which by far is looked upon as the most ‘direct’ way of approaching consumers, 82% of all users regularly engage with the brands.  Since GIFS and under-a-minute long videos contribute a lot to keeping things crisp and people excited about a product, Instagram excels in this regard where 25% of all ads fall in the video category.  Recommended: 7 Easy Ways to Create More Engaging Social Media Videos Since short videos are often better at catching people’s attention and keeping them engaged, many other brands have started favoring this approach. ASOS, for instance, have included short videos on their product pages so potential buyers can get an idea of the fitting and dimensions of the apparel or dresses they might be interested in.

The popularity of such an approach has made brands even incorporate product videos, gifs, motion posters and cinemagraphs content. Patagonia, Netflix, Boden clothing and PinPointe are already using video content in clever ways via newsletters.

From a purely business point-of-view, 88% of visitors continue to browse through the web if they’re able to watch a video on it while conversion rates are boosted by 71% for video content accompanying products on an e-commerce site.  All this success is being capitalized year after year as businesses are adopting this strategy in their marketing ventures. HubSpot reports in their survey findings that businesses which used video content for promotion of services raised from 63% in 2017 to 81% in 2018.  The overwhelmingly positive numbers are the primary reason as to why 96% of all business owners globally invested in marketing via video content in 2017.  Even on a platform like LinkedIn, almost 96% of Business-to-Business (B2B) marketers are looking forward to use video content in their marketing strategies. 

Where Does YouTube Fit in the Picture?

Now that we’ve looked at video content having an imposing presence in the digital marketing world, it’s only fitting to take a look at one of the biggest hubs and platforms that deals with such a tactic: YouTube. YouTube now has become the most popular social media platform almost on par with Facebook, by bringing in 1.8 billion users every month.  In fact, even back in 2015, YouTube was already ahead of the race when it came to being more relevant to mobile YouTube users than actual television watchers. As of last year, YouTube saw an astounding 300 hours of video content being uploaded every minute. 

When it comes to daily usage statistics, almost 5 billion videos, not concerning the duration, are watched with each passing day. What makes all these numbers stand out even further is that 80% of the audience responsible for such viewership are in the age group 18-49 or the ‘millennials’ who are the main group of individuals that most businesses today are targeting and aiming their marketing attempts at.  Furthermore, YouTube is always upping the game to continue existing as a fashion, a trending medium and remaining at the top of the charts when digital marketing is concerned. Now we have informational tutorials, course lectures, live streaming, VR and 360° views and a bunch of advertisements before, during and at the end of any video associated with a popular channel on the platform. Recommended: 701 Video Ideas that Will Stop Your YouTube Channel From Dying 

What to Expect in the Future?

Judging by YouTube’s already growing success and making accurate predictions for the future, we can deduce the ever so prevalent significance of the platform for digital marketing for years to come. Apart from boasting a large library of videos that is rapidly growing, YouTube works as an incredible search filtering channel, an alternative search engine where people will head to next after inputting their search query into Google. In fact, YouTube is now the second largest search engine by Google and it processes more than 3 billion searches in a month.  Due to the accessibility of the whole platform itself, majority of the audience will lean towards YouTube for intriguing and elaborate answers to any of their queries. As YouTube grows more into the corporate and business fields, particularly marketing, just like Facebook, it has introduced new tools for business owners and will continue to do so to facilitate them. Using user’s search history of Google and YouTube, a targeted ad campaign, named Custom Affinity Audiences, can be started with only the most relevant ads being brought to those interested. Moreover, ads can be spread across a series of potential videos that a viewer may watch instead of pushing all marketing attempts into a single video to frustrate the observer. This new tactic comes under Video Ad Sequencing, once again aimed at marketers who can better utilize the platform and therefore approach the consumer base in a more natural and softer way. When it comes to the actual content of the advertisement, as Think with Google follows up on the trend, multicultural marketing is the next step of the digital marketing staircase. As the era calls for it, ethnicity and racial diversification are already becoming subjects and important political topics in all media from films to television to video games.

Even with the numbers, the need for representation of multiple cultures in ad campaigns is much greater as 3 out of every 4 black millennials concur with that fact. When Hispanic millennials were asked about YouTube ads including some semblance of their culture, 43% agreed that this is the aspect they look for in video content marketing which allows them to confirm their purchases online.  Thus, business owners and marketers throughout the world are curating their content with videos to provide consumers with a personalized touch. Videos and development tools have really changed marketing strategies for businesses from varying sizes.

Conclusion

Video content at the heart of all marketing provides a wide outreach and accessibility in the online environment. With sheer numbers of individuals operating such platforms that support video content such as YouTube, marketers should focus their strengths on how to capitalize and integrate video content into their strategies. The future seems bright as the individuals globally favoring streamlined video content that covers all tastes, ideas and human emotions, which is just as equally relevant to marketers and ‘persuaders’ as it is to content creators. Read the full article

[b2binfographic]

Video Content Is Booming – What Is the Future of YouTube Marketing

Animated and video content has always carried substantial potential and prospect with it, especially in the marketing landscape due to its ability to portray and capture a wide range of emotions and feelings, all the while promoting its goal of convincing and persuading the user to ‘sell’ a particular product or service. Thanks to much more information can be communicated in a video of short duration, and the fact that the content always feels visually striking and resonates among the users, this medium will always remain an effective marketing strategy. That’s primarily the reason why so many brands now incorporate or integrate videos in one way or another, be it on their own e-commerce website or through a social media or networking site.

The Rise of Video Content

We can’t start a conversation about digital marketing without bringing Facebook into the picture. Especially with Facebook Business’ service ‘Video ads’, the platform seems to place a huge emphasis on it, particularly for mobile devices as Facebook IQ forecasts 78% of all mobile data to be video-related by 2021. These stats exonerate the profound benefits of video content and how important it is to incorporate this type of content in every marketing strategy. Additionally, video advertisements work particularly well thanks to Facebook’s algorithm of filtering News Feed which ensures videos always take the top spot and are the first thing users will be observing when they log onto the platform. This helps brands enjoy greater outreach and enhances the awareness among the consumer base, thus making their marketing attempts much more calculated and effective. It’s no doubt why various brands have adopted this rising trend with weekly video podcasts being hosted on their platform. Sophie&Trey is a great example of how powerful video content really is, they stream live every week to talk about their hot products and new arrivals as well as share information regarding any discounts or special offers.

Even outside Facebook any other embedded form of video content is favorable for promoting brand and allowing users to find your website more organically via search engines. As E Word notes down in their infographic, for SEO alone, traffic generated is increased by a whopping 157% simply by using videos on the company site while getting on the prestigious first page of Google Results is much easier with chances of getting there being boosted by 53 times.  Recommended: How to Use Video Marketing to Promote Your Business When other particular social networking and media sites are considered, other than Facebook, the positive takeaways don’t stop. On Twitter, which by far is looked upon as the most ‘direct’ way of approaching consumers, 82% of all users regularly engage with the brands.  Since GIFS and under-a-minute long videos contribute a lot to keeping things crisp and people excited about a product, Instagram excels in this regard where 25% of all ads fall in the video category.  Recommended: 7 Easy Ways to Create More Engaging Social Media Videos Since short videos are often better at catching people’s attention and keeping them engaged, many other brands have started favoring this approach. ASOS, for instance, have included short videos on their product pages so potential buyers can get an idea of the fitting and dimensions of the apparel or dresses they might be interested in.

The popularity of such an approach has made brands even incorporate product videos, gifs, motion posters and cinemagraphs content. Patagonia, Netflix, Boden clothing and PinPointe are already using video content in clever ways via newsletters.

From a purely business point-of-view, 88% of visitors continue to browse through the web if they’re able to watch a video on it while conversion rates are boosted by 71% for video content accompanying products on an e-commerce site.  All this success is being capitalized year after year as businesses are adopting this strategy in their marketing ventures. HubSpot reports in their survey findings that businesses which used video content for promotion of services raised from 63% in 2017 to 81% in 2018.  The overwhelmingly positive numbers are the primary reason as to why 96% of all business owners globally invested in marketing via video content in 2017.  Even on a platform like LinkedIn, almost 96% of Business-to-Business (B2B) marketers are looking forward to use video content in their marketing strategies. 

Where Does YouTube Fit in the Picture?

Now that we’ve looked at video content having an imposing presence in the digital marketing world, it’s only fitting to take a look at one of the biggest hubs and platforms that deals with such a tactic: YouTube. YouTube now has become the most popular social media platform almost on par with Facebook, by bringing in 1.8 billion users every month.  In fact, even back in 2015, YouTube was already ahead of the race when it came to being more relevant to mobile YouTube users than actual television watchers. As of last year, YouTube saw an astounding 300 hours of video content being uploaded every minute. 

When it comes to daily usage statistics, almost 5 billion videos, not concerning the duration, are watched with each passing day. What makes all these numbers stand out even further is that 80% of the audience responsible for such viewership are in the age group 18-49 or the ‘millennials’ who are the main group of individuals that most businesses today are targeting and aiming their marketing attempts at.  Furthermore, YouTube is always upping the game to continue existing as a fashion, a trending medium and remaining at the top of the charts when digital marketing is concerned. Now we have informational tutorials, course lectures, live streaming, VR and 360° views and a bunch of advertisements before, during and at the end of any video associated with a popular channel on the platform. Recommended: 701 Video Ideas that Will Stop Your YouTube Channel From Dying 

What to Expect in the Future?

Judging by YouTube’s already growing success and making accurate predictions for the future, we can deduce the ever so prevalent significance of the platform for digital marketing for years to come. Apart from boasting a large library of videos that is rapidly growing, YouTube works as an incredible search filtering channel, an alternative search engine where people will head to next after inputting their search query into Google. In fact, YouTube is now the second largest search engine by Google and it processes more than 3 billion searches in a month.  Due to the accessibility of the whole platform itself, majority of the audience will lean towards YouTube for intriguing and elaborate answers to any of their queries. As YouTube grows more into the corporate and business fields, particularly marketing, just like Facebook, it has introduced new tools for business owners and will continue to do so to facilitate them. Using user’s search history of Google and YouTube, a targeted ad campaign, named Custom Affinity Audiences, can be started with only the most relevant ads being brought to those interested. Moreover, ads can be spread across a series of potential videos that a viewer may watch instead of pushing all marketing attempts into a single video to frustrate the observer. This new tactic comes under Video Ad Sequencing, once again aimed at marketers who can better utilize the platform and therefore approach the consumer base in a more natural and softer way. When it comes to the actual content of the advertisement, as Think with Google follows up on the trend, multicultural marketing is the next step of the digital marketing staircase. As the era calls for it, ethnicity and racial diversification are already becoming subjects and important political topics in all media from films to television to video games.

Even with the numbers, the need for representation of multiple cultures in ad campaigns is much greater as 3 out of every 4 black millennials concur with that fact. When Hispanic millennials were asked about YouTube ads including some semblance of their culture, 43% agreed that this is the aspect they look for in video content marketing which allows them to confirm their purchases online.  Thus, business owners and marketers throughout the world are curating their content with videos to provide consumers with a personalized touch. Videos and development tools have really changed marketing strategies for businesses from varying sizes.

Conclusion

Video content at the heart of all marketing provides a wide outreach and accessibility in the online environment. With sheer numbers of individuals operating such platforms that support video content such as YouTube, marketers should focus their strengths on how to capitalize and integrate video content into their strategies. The future seems bright as the individuals globally favoring streamlined video content that covers all tastes, ideas and human emotions, which is just as equally relevant to marketers and ‘persuaders’ as it is to content creators. Read the full article