#SAP Emarsys
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新報告揭品牌忠誠度變化，台灣人買日用品「不看品牌」！76%消費者只認產品好用
一份最新調查顯示，對多數台灣消費者來說，選購日用品時「品牌」已經不是重點，只要產品實用、價格合理，就算是沒聽過的品牌也照買不誤。這份由 SAP Emarsys 與 Deloitte 共同發佈的《全球消費品牌互動報告－台灣版》調查了 2,000 多位消費者和 150 位品牌行銷主管，發現有高達 76% 的台灣人購買日用品時，並不把品牌列為優先考量。 Continue reading 新報告揭品牌忠誠度變化，台灣人買日用品「不看品牌」！76%消費者只認產品好用
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Artificial Intelligence in Marketing Market accelerating the shift to hyper-targeted strategies by 2032
The Artificial Intelligence In Marketing Market was valued at USD 17.2 billion in 2023 and is expected to reach USD 140.1 billion by 2032, growing at a CAGR of 26.25% from 2024-2032.
Artificial Intelligence in Marketing Market is rapidly redefining how brands connect with consumers through hyper-personalized, real-time campaigns. As AI technologies such as machine learning, predictive analytics, and natural language processing continue to mature, marketers are shifting from traditional strategies to intelligent automation. This shift is enabling faster decision-making, improved ROI, and smarter customer engagement across global markets.
U.S. Market Leads in AI-Driven Marketing Innovation with Strong Tech Adoption and Strategic Investments
Artificial Intelligence in Marketing Market is becoming an integral pillar for digital-first organizations looking to scale performance and efficiency. From campaign optimization to consumer behavior modeling, AI is delivering actionable insights that empower marketers to stay competitive in an ever-evolving digital landscape.
Get Sample Copy of This Report: https://www.snsinsider.com/sample-request/6611
Market Keyplayers:
Google LLC – Google Ads
IBM Corporation – Watson Marketing
Microsoft Corporation – Dynamics 365 Marketing
Amazon Web Services (AWS) – Amazon Personalize
Adobe Inc. – Adobe Sensei
Oracle Corporation – Oracle Eloqua
Salesforce Inc. – Salesforce Marketing Cloud
Meta Platforms, Inc. – Meta Advantage+
SAP SE – SAP Emarsys Customer Engagement
HubSpot, Inc. – HubSpot Marketing Hub
H2O.ai – H2O Driverless AI
CognitiveScale Inc. – Cortex AI
Persado Inc. – Persado Motivation AI
Mailchimp (Intuit Inc.) – Mailchimp Smart Recommendations
Drift.com, Inc. – Drift Conversational Marketing Platform
Market Analysis
The AI in marketing sector is witnessing exponential growth, powered by the demand for data-driven strategies and real-time consumer insights. Companies in the U.S. are leading the charge, with Europe closely following due to increasing regulatory support and digital adoption. The market’s value lies in automating tasks such as content generation, audience targeting, and sentiment analysis—functions that are now essential for modern marketing success.
Marketers are increasingly adopting AI to manage complex multichannel campaigns, improve lead scoring, and personalize messaging. As privacy regulations tighten, especially in Europe, AI-driven platforms are also integrating compliance features to ensure safe and ethical data use.
Market Trends
Rise of generative AI tools for copywriting and creative design
Hyper-personalization through real-time behavior tracking
Predictive analytics for customer journey mapping
Voice search and chatbot integration enhancing customer service
AI-powered email marketing and A/B testing
Social media sentiment analysis for brand perception
Automated media buying and budget allocation tools
Market Scope
The scope of Artificial Intelligence in Marketing is expanding rapidly, enabling businesses to scale their outreach with speed and precision. AI applications are now spanning across every digital touchpoint—from awareness to conversion—driving value for both brands and customers.
Cross-platform campaign automation
Smart segmentation and predictive lead scoring
Conversational marketing via AI-powered bots
Dynamic content creation at scale
Integration with CRM and data lakes
ROI-driven ad targeting and budget optimization
Forecast Outlook
Artificial Intelligence in Marketing is poised for transformative growth as demand for personalization and operational efficiency continues to rise. Businesses across the U.S. and Europe are expected to increase investments in AI to gain deeper insights, accelerate workflows, and maintain competitive advantage. Future developments will likely center on ethical AI deployment, advanced multimodal analytics, and seamless integration with emerging technologies like augmented reality and voice commerce.
Access Complete Report: https://www.snsinsider.com/reports/artificial-intelligence-in-market-6611
Conclusion
AI is not just augmenting marketing—it’s reshaping its very foundation. With data at the core of decision-making, the Artificial Intelligence in Marketing Market is empowering brands to create smarter, faster, and more engaging campaigns. As consumers grow more connected and expect instant relevance, marketers who harness AI effectively will lead the next era of digital transformation.
About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
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U.S.A embraces cutting-edge platforms to streamline the Social Media Management Market
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Contact Us:
Jagney Dave - Vice President of Client Engagement
Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)
Mail us: [email protected]
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Consumers say email is the channel of choice for brand interactions
Martechcharts regularly emphasizes information from interest in traders and professionals of marketing operations. Source: SAP Emarsys and Deloitte. Click to increase. A report on the engagement of consumer products from SAP Emarsys and Deloitte believed that US consumers preferred to communicate with brand via E -šte more than any other channel with a significant margin. Websites, mobile…
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Fullstack Software Developer - SAP Emarsys
We help the world run betterAt SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly…
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SAP Emarsys Unveils New Generative AI Capabilities Set to Help Personalize Marketing Campaigns http://dlvr.it/T8ntKQ
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Integrating SAP Hybris with SAP Emarsys for Enhanced Customer Engagement
Discover how the seamless integration of SAP Hybris with SAP Emarsys can revolutionize your customer engagement strategies. Learn how combining these powerful platforms enables personalized marketing, targeted campaigns, and deep customer insights, ultimately enhancing the overall customer experience.
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Providing free returns is an effective way for retails to gain loyal customers. Three quarters of U.S. shoppers (72%) show greater loyalty to retailers that provide free returns, according to a new survey of 2,000 Americans from SAP Emarsys Customer Engagement. Nearly nine-in-10 (88%) of U.S. consumers have stopped shopping with a retailer because of a [...]
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The landscape of customer engagement is rapidly evolving, driven by cutting-edge technologies that are transforming how businesses interact with their customers. Here's how:
🤖 AI & Machine Learning: SAP Emarsys leverages AI to offer unprecedented customer insights, tailoring experiences like never before.
🗣 Voice Technology: SAP Conversational AI is changing the game, making interactions more natural and accessible.
🤝 Intelligent Chatbots: A leap from basic chatbots to intelligent agents within SAP Service Cloud, enhancing customer service efficiently.
🕶 AR & VR: SAP Commerce Cloud introduces virtual try-ons, offering an immersive shopping experience that goes beyond the screen.
🔗 IoT: Automating interactions and providing real-time data for a seamless customer experience.
📱 Social & Mobile CRM: Integrating with social media and enhancing mobile accessibility, SAP Service Cloud and SAP Sales Cloud are setting new standards in customer engagement.
📊 Data-Driven CRM: Big Data and SAP Analytics Cloud are revolutionizing CRM strategies, enabling hyper-personalization and efficient automation.
At Spadoom, we're at the forefront of these innovations, helping businesses harness the power of SAP CX to deliver exceptional customer experiences. Dive deeper into these trends with our blog https://spadoom.com/explore-the-future-of-crm-sap-cx-trends/.
SAPGoldPartner #Spadoom #CustomerExperience #DigitalInnovation
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Transform Your Customer Engagement with SAP Emarsys!
Are you struggling to leverage customer data effectively for personalized interactions?
Do you seek a solution that can seamlessly integrate sales, marketing, and commerce data to enhance customer experiences? Look no further!
SAP Emarsys Customer Engagement offers a suite of powerful features, including interaction opportunities across channels and comparative reporting for campaigns, enabling businesses to elevate their customer engagement initiatives.
To learn more about how SAP Emarsys can transform your customer engagement strategy, read our blog here.
Ready to take your customer engagement strategies to the next level? Contact us to learn more about how Kaartech can help you integrate SAP Emarsys seamlessly into your business operations.
Blog Link: https://www.kaartech.com/top-8-features-of-sap-emarsys-customer-engagement/
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Artificial Intelligence In Marketing Market Size, Share, Analysis, Forecast, and Growth Trends to 2032: Consumer Behavior and Adoption Patterns
The Artificial Intelligence In Marketing Market was valued at USD 17.2 billion in 2023 and is expected to reach USD 140.1 billion by 2032, growing at a CAGR of 26.25% from 2024-2032.
Artificial Intelligence in Marketing Market is experiencing a major upswing as businesses increasingly adopt AI tools to personalize content, automate customer interactions, and optimize campaign strategies. From predictive analytics to generative AI, the technology is transforming how brands connect with consumers across digital platforms, especially in the USA and Europe where adoption is surging across industries.
Artificial Intelligence Revolutionizing the US Marketing Landscape: Market Trends and Growth Insights
the U.S. Artificial Intelligence In Marketing Market was valued at USD 4.7 billion in 2023 and is expected to reach USD 37.5 billion by 2032, growing at a CAGR of 25.96% from 2024-2032.
Artificial Intelligence in Marketing Market is being propelled by the need for real-time insights, customer segmentation, and hyper-targeted advertising. With AI seamlessly integrating into CRMs, social media platforms, and email marketing tools, marketers are unlocking new levels of efficiency and engagement while reducing manual workload and increasing ROI.
Get Sample Copy of This Report: https://www.snsinsider.com/sample-request/6611
Market Keyplayers:
Google LLC – Google Ads
IBM Corporation – Watson Marketing
Microsoft Corporation – Dynamics 365 Marketing
Amazon Web Services (AWS) – Amazon Personalize
Adobe Inc. – Adobe Sensei
Oracle Corporation – Oracle Eloqua
Salesforce Inc. – Salesforce Marketing Cloud
Meta Platforms, Inc. – Meta Advantage+
SAP SE – SAP Emarsys Customer Engagement
HubSpot, Inc. – HubSpot Marketing Hub
H2O.ai – H2O Driverless AI
CognitiveScale Inc. – Cortex AI
Persado Inc. – Persado Motivation AI
Mailchimp (Intuit Inc.) – Mailchimp Smart Recommendations
Drift.com, Inc. – Drift Conversational Marketing Platform
Market Analysis
The market is being shaped by the exponential growth of digital data and the demand for personalized, responsive consumer experiences. Businesses are investing in AI to automate decision-making, forecast customer behavior, and deliver content at the right moment. In the USA, tech giants are driving widespread adoption, while European markets are focusing on AI ethics and regulatory compliance, creating a balanced ecosystem of innovation and responsibility.
Market Trends
Rapid adoption of generative AI tools for content creation
Integration of AI chatbots in customer service and lead generation
Predictive analytics for customer journey optimization
Real-time A/B testing and automated campaign adjustments
AI-enhanced SEO and voice search targeting
Computer vision for visual content recognition and engagement metrics
Ethical AI and data transparency initiatives in Europe
Market Scope
AI in marketing is expanding across B2B and B2C sectors, enabling smarter campaign execution and real-time consumer insights. The market is not just about automation—it’s about innovation, personalization, and performance at scale.
Hyper-personalized email and ad campaigns
Real-time customer sentiment analysis
AI-driven CRM and lead scoring
Automated social media content scheduling and optimization
Cross-platform marketing performance analytics
Visual and voice search integrations
Scalable solutions for enterprises and startups
Forecast Outlook
The Artificial Intelligence in Marketing Market is poised for rapid evolution as AI capabilities become more accessible and intuitive. The focus is shifting from basic automation to intelligent orchestration—where machine learning continuously refines strategies based on performance. The USA remains a global leader in AI marketing innovation, while Europe contributes through ethical frameworks and high standards of data governance. Future growth will center on adaptive technologies that learn, scale, and evolve with shifting consumer behaviors.
Access Complete Report: https://www.snsinsider.com/reports/artificial-intelligence-in-market-6611
Conclusion
The rise of AI in marketing marks a shift from guesswork to precision. Brands that leverage AI not only improve efficiency but also create deeper, more meaningful connections with their audiences.
Related Reports:
Analyze AI-driven innovation in the US financial technology market
Explore the US market for next-generation ICT solutions
About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
Contact Us:
Jagney Dave - Vice President of Client Engagement
Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)
#Artificial Intelligence In Marketing Market#Artificial Intelligence In Marketing Market Scope#Artificial Intelligence In Marketing Market Share#Artificial Intelligence In Marketing Market Trends
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SAP continues to build out customer experience business with Emarsys acquisition – TechCrunch
SAP continues to build out customer experience business with Emarsys acquisition – TechCrunch
SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money.
Emarsys, which raised over $55 million, according to PitchBook data, gives SAP customer personalization technology. If you talk to any marketing…
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SAP continues to build out customer experience business with Emarsys acquisition – TechCrunch
SAP continues to build out customer experience business with Emarsys acquisition – TechCrunch
[ad_1] 2020-10-01 14:18:55
SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money.
Emarsys, which raised over $55 million, according to PitchBook data, gives SAP customer personalization technology. If you…
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SAP green CX tech aids sustainable retail, B2B sales
SAP green CX tech aids sustainable retail, B2B sales
SAP users can now take on and document sustainability in customer experience — or “green CX” — with a new, loosely bundled set of tools in their tech stacks. These features measure their customers’ sustainable retail and B2B sales expectations with Qualtrics; personalize marketing and offers to ecology-minded customers with Emarsys and its customer data platform (CDP); and attempt to remediate…
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