#VML Source

[varamahalakshmi]

Explore the Finest Kanchipuram Silk Sarees & Wedding Collections at KanchiVML

In Indian Ethnic Wear, Kanchipuram silk sarees can only be considered as traditional, elegant, and rich in culture. If you are looking for pure Kanchipuram silk sarees, wedding sarees pattu, Kanchipuram sarees for brides, then KanchiVML is definitely the one-stop destination for heritage weaves with a contemporary approach.

Kanchipuram Silk Sarees: The Heart of South Indian Tradition

We have sourced the latest Kanchipuram saree designs to satisfy all festive and bridal occasions. With the rising demand, it is more important than ever to be able to find original Kanchipuram silk sarees with price and quality transparency- that's exactly what KanchiVML will deliver.

Top Kanchipuram Silk Sarees for Brides and Weddings

A Kanjivaram saree for a wedding is not just attire for a South Indian bride—it is a tradition. The KanchiVML has a one-of-a-kind wedding sarees for bride collections which includes:

Wedding sarees pattu sets ideal for pre-wedding rituals

Latest wedding sarees collection with contemporary designs and pastel tones

Handwoven original Kanchipuram silk sarees with certified silk and zari

Not Just Sarees – Explore Kanchipuram Dhotis and Veshtis

KanchiVML has a stunning collection of Kanchipuram dhoti and Kanchipuram pure silk dhoti in the men's collection. Whether you want the timeless dhoti for guests as a groom or for any festive occasion i.e. the Varalakshmi Vratham, our Kanchipuram pattu vesthi price range covers all budgets with uncompromising quality.

Wedding Saree Alternatives: From Paithani to Banarasi

While Kanchipuram silk sarees reign supreme in South India, KanchiVML also features sarees from other iconic regions:

Paithani sarees and tissue Paithani sarees price from Yeola

Banarasi sarees and Banarasi saree for wedding options for North Indian grandeur

Elegant Banarasi georgette saree for reception or cocktail functions

Narayanpet Paithani sarees and Narayanpet silk sarees with price for a rustic yet rich appeal

Gadwal pattu sarees with Kanchi border that combine the best of both worlds

Looking for something exclusive? We even carry sarees above 1 lakh including the rare 1 lakh rupee Patan Patola saree price range for collectors and luxury bridal shoppers.

Ikkat, Pochampally & More: The Magic of Indian Weaves

India’s diversity in handlooms is reflected in KanchiVML’s extensive portfolio:

Bold and artistic Ikkat silk sarees and Ikkat pattu sarees

Classic Pochampally sarees for traditional pujas

Lightweight Chanderi sarees and Tussar sarees for elegant day wear

Soft silk sarees, Coimbatore soft silk sarees, and Coimbatore silk sarees online for light yet luxurious options

Silk sarees in Coimbatore known for their durability and softness

Designer Sarees & Party Wear Collections

For festive occasions, office parties, or religious functions like Varalakshmi Vratham, explore:

Designer sarees above 100,000 for high-end events

Latest sarees online for modern styling

Party wear sarees in georgette, crepe, and shimmer styles

Pure georgette sarees and Kora Banarasi saree for lightweight elegance

Zari Kota sarees and Kota sarees that balance grace and comfort

Kuppadam, Narayanpet, and Kalamkari Sarees

Our regional specialties include:

Kuppadam pattu sarees and Kuppadam sarees with their distinctive border designs

Narayanpet sarees and Narayanpet silk sarees in vibrant checks and stripes

Beautifully hand-painted Kanchi Kalamkari sarees—a rare fusion of painting and weaving

Where Tradition Meets Trend – Order Online Today

Whether you're looking for the best pattu sarees in Hyderabad, yeola Paithani online shopping, or cotton sarees online shopping, KanchiVML has you covered. We provide the best saree for Varalakshmi Vratham, Weddings, or any milestone celebrations in your home.

Conclusion

No Indian wedding or festival is complete without the overall grandeur of sarees and at Kanchi VML we promise you will be able to enjoy the finest art treasures from the weaving history of India's textile legacy. Be it Kanchipuram sarees Hyderabad lovers or Patola saree lovers, there is something for everyone. 

Start your journey in tradition today and visit kanchivml.com to shop the latest wedding saree collection and best Kanchipuram silk sarees online. 

[hugueslouisrey]

69%of Gen Alpha prefer shopping in store over online (63%) (Source: VML UK / Mediapost)

by Steve McClellan  @mp_mcclellan VML is out with some new research on Gen Alphas (6-to-16-year-olds) that finds that this digital native cohort also embraces a healthy share of off-line experiences. Trailblazers of Tomorrow draws comparisons between over 2000 6-16-year-olds (Gen Alpha) and 2000 general consumers, across the UK highlighting key trends and patterns. It uncovers key insights into…

[blondiest]

blondie out until march 15 or something... if you see me on here straight up yell at me, besties. anyone & everyone i've talked to or interacted with on here and on ao3 has been a total sweetie pie and i'm extremely fond of all of you. i mean it when i say that writing voted most likely & connecting with people over hellcheer was the highlight of 2022 for me. y'all were a source of comfort in an otherwise sorta bleak year tbh. anyway here's hoping once i put the nail in the coffin of this fucking project i might have time to give VML the time & care it deserves ❣️

edit: i can be found on discord under the username mbst#5653 but i may also be pretty unresponsive on there bc of school & work responsibilities. still figured i would include it tho ❤️

[vmlsource]

3D Printing for Beginners – How to Buy a 3D Printer?

You desire to purchase a 3D printer, yet you do not understand where to begin. I do not criticize you, there are a great deal of 3D printers available from a great deal of producers with names that you have actually never ever come across, it suffices to puzzle and also frighten anybody. We have actually placed with each other a listing of the finest as well as most prominent 3D printers on the market from all cost factors, so this must tighten your search down. Simply determine just what kind of 3D printer you’re searching for, exactly what you intend to made with it and also be straightforward regarding exactly what your degree of technological ability is and also there is bound to be something that fits the costs on this checklist. There are a couple of points that you need to recognize concerning 3D printing prior to you go buying.

Off, 3D printing is hard. When I claim that a 3D printer is easy to use, you have to recognize that I’m talking in family member terms. All 3D printing needs a great deal of prep work, and also blog post handling to obtain the very best outcomes, as well as it isn’t really constantly mosting likely to be simple to obtain your 3D printer to do exactly what you desire it to do. There is no such point as a problem-free 3D printer, however the presumption is that if you have an interest in making use of 3D printers for either job or play, that you want to obtain your hands a little unclean. I’m not aiming to deter you from acquiring a 3D printer, yet I simply desire you to comprehend that also just what the sector calls a “plug and also play” 3D printer is still mosting likely to take 30 to 60 mins to establish as well as obtain printing.

You additionally should recognize that there is no ideal 3D printer. There is no 3D printer that will certainly do every little thing, as well as you’re mosting likely to need to meticulously consider exactly what it is that you desire your 3D printer to do prior to you determine to get one. Developers and also makers need to strike a fragile equilibrium in between 3 groups: Price, Performance and also Top quality. The truth is, you’re most likely just ever before getting 2 of the 3, you simply have to determine which 2 are one of the most crucial to you. You require to understand that 3D printing is rising modern technology, so it is going to be continuously altering, obtaining far better and also developing in means that is difficult to visualize today. That is an excellent point, it makes the innovation terrific as a leisure activity, however additionally an amazing means to include some versatility as well as convenience to your service.

You do not understand much concerning 3D printing yet you desire to offer it a shot? Well it is a great deal much easier to obtain begun nowadays, and also there remains in truth a whole course of cost-effective 3D printers developed especially for brand-new individuals. Starter 3D printers are not mosting likely to be the first-rate 3D printers on the marketplace, as well as they’re not mosting likely to generate the most effective 3D prints, yet they are a fantastic means to obtain your feet damp and also find out how you can do the fundamentals prior to you proceed and also update to a higher-quality printer. As well as due to the fact that starter 3D printers are made to be simple and also enjoyable to utilize, you’ll likely find yourself experimenting with it long after you have actually obtained a larger, extra major maker. If 3d printers seems to be expensive for you, you can purchase 3d printing pens as alternative.

from VML Source http://ift.tt/2iqzFIs

from WordPress http://ift.tt/2je7Fsc

[greyslin]

Anychart playground

#Anychart playground install#

#Anychart playground code#

#Anychart playground license#

Please look at our article Modules to start working with modules. Module systemĪn圜hart since v8.0.0 is structured as a modules, so you can use only what you need. Read more about using source maps in Chrome or source maps in Firefox.

#Anychart playground code#

Source map maps minified code to source code. An圜hart React plugin sample includes two parts: code of the plugin sample that allows to use Javascript library (in this case, An圜hart) with React Library. The -df option generates property renaming report, variable renaming report, and source map location mapping files: An圜hart Support An圜hart Playground An圜hart Documentation An圜hart API Reference An圜hart Sample Solutions An圜hart Integrations License. GitHub documentation: Forking repositories. Create a pull request against the develop branch. To create a dev build for the debug purposes use -d or -develop option: To contribute to An圜hart project please: Fork GraphicsJS repository. You can read more about modules in our Modules article. This compiles production version of anychart-bundle and all modules and puts them into the out folder. an example JSON from the An圜hart Playground into the source of the region.

#Anychart playground install#

To install all dependencies use the deps command:Īfter running this command you can compile the project using the compile command: There are many more options in An圜hart such as using specific events to. To see all available options of the build script use -h or -help command: Used to compile and minify An圜hart UI css.īuild.py python script is used to work with An圜hart project.

Google Closure Compiler - compiles JavaScript code to better JavaScript.

Google Closure Library - powerful, low-level JavaScript library.

GraphicsJS - High-performance SVG/VML drawing library.

After pull request is accepted the author of pull request sign over all rights to the code to An圜hart.Īn圜hart uses several third-party libraries and tools to work with JavaScript and CSS.

An圜hart bears no responsibility for the code written by third-party developers until pull request is accepted.

GitHub documentation: Collaborating using pull requests.

Create a pull request against the develop branch.

Make any changes you want to contribute.

Basically, it is a project similar to JSFiddle or CodePen but built specifically to handle An圜hart HTML5 charts right there and then easily share them.

Create a branch from the develop branch. An圜hart Playground is an online tool for testing and showcasing any HTML, CSS and JavaScript code.

Java Servlets, Maven, JDBC, JSP and MySQL If you are interested in a particular integration not listed here, please contact us.

#Anychart playground license#

These samples were created to demonstrate how An圜hart can be easily integrated into your environment.Īll examples are distributed under an Apache 2.0 License and can be customized to your application. Technical IntegrationsĪn圜hart can run on any platform and with any database. You can use An圜hart with any bundling tool or module loader such as WebPack, Browserify, Require.js and others.įor more details, take a look at An圜hart Webpack example. For more details, take a look at An圜hart ES6 example.

[zemma065]

Vail Village Real Estate For Sale | Vailhomesandcondos.com

Vail Village Real Estate

Vail Village is the picturesque village that started what we know today as Vail.  The iconic Covered Bridge spans Gore Creek and is the start of Bridge Street and the adventure onto Vail Mountain.  Situated along the banks of Gore Creek and sitting at the base of Vail Village Real Estate For Sale this is the epicenter to the Town of Vail.  Owning property in Vail Village puts you within easy access to Gondola One and the entire mountain. For those looking for the premier location in Vail, the village offers shops, restaurants, nightlife, ice-skating, bowling and movie theaters.

The data relating to real estate for sale on this website comes in part from the Resort Data Exchange program of the Vail Multi List Service Inc. Cascade Real Estate For Sale and Mountain Region Multi List Service. Real estate listings belonging to brokerage firms other than are marked with the RDX logo or icon. The detailed information about them includes the listing brokers name.Copyright © 2022 Vail Multi List, Inc. (VMLS). The information displayed herein was derived from sources believed to be accurate, but has not been verified by VMLS. Buyers are cautioned to verify all information to their own satisfaction. This information is exclusively for viewers' personal, non-commercial use. Any republication or reproduction of the information herein without the express permission of the VMLS is strictly prohibited.

One of the best located top floor Manor House residences in the complex with views of Vail Mountain and Gore Creek. Natural light flows throughout the tastefully decorated residence with vaulted ceilings that enhance the views. Listen to the sound Lionshead Real Estate For Sale of Gore Creek from both bedrooms and wake up to a view of the Gore Range from your pillow in the primary bedroom. A pocket door in the living room allows privacy for guests sleeping on the murphy bed. This residence is the same size as the 3 bedroom Manor House residences and can be easily converted to a 3 bedroom, if desired.Grab your ski gear from your private ski storage at your front door and walk to the nearby Riva Bahn Chairlift and Children's Ski School just steps away.

[xxenophanes-blog]

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysioc

Clients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

What up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they're knowledgeable, they're motivated, they're bought in to do the search work.

So we go dumping all these recommendations in their lap, and we're trucking full speed ahead. But then we're surprised when we start hitting blockers and the work doesn't go live. I actually surveyed over 140 of our colleagues in the search industry, and they reported running into blockers, like low prioritization and buy-in for the work, limited technical resources for developers or budgeting for copywriters, low advocacy, high turnover, and any number of different things that stand in the way.

I didn't just ask about the problems. I asked about the solutions, and one of the tools that came out of that was the ability to diagnose the client's maturity. So a maturity model is intended to evaluate an organization's capability to continuously evolve in a practice. The point, the purpose of this is to understand where they stand today, where they want to go, and the steps it's going to take to get there.

The SEO Capabilities matrix

Let's talk about the SEO capabilities first, the technical ability to do the job.

Harmful

On the low end of the scale, a client may be engaging in spammy, outdated, or harmful SEO practices that are doing more harm than good.

Tactical

From there, they may be tactical. They're doing some super basic SEO, think title tags and meta description tags, but nothing earth-shattering is happening here, and it's not very strategic or aligned to brand goals.

Strategic

From there, the brand moves into the strategic phase. They're starting to align the work to goals. They're starting to become a little more search savvy. They're getting beyond the titles and metas, and they're more thorough with the work. While good stuff is happening here, it's not too advanced, and it still tends to be pretty siloed from the other disciplines.

Practice

From there, the organization might move into a practice. Search is starting to become a way of life here. They're getting significantly more advanced in their work. They're starting to connect the dots between those different channels. They're using data in smarter ways to drive their search strategy.

Culture

Then from there, maybe they're at a level of culture for their SEO capabilities. So search here is starting to become a part of their marketing DNA. They're integrating across practices. They're doing cutting edge. They're testing and innovating and improving their SEO implementation, and they're looking for the next big thing. But these groups know that they have to continually evolve as the industry evolves. So we don't just look at their whole SEO program and figure out where the client goes on the map.

✓ Data-driven

We actually break it down into a few pieces. First, data-driven. Is the organization using information and analytics and combining it with other sources even to make really smart marketing decisions?

✓ SEO for content

Next is content. Are they doing any SEO for content at all? Are they implementing some SEO basics, but only during and after publication? Or are they using search data to actually drive their editorial calendar alongside other data inputs, like social listening or web analytics?

✓ Mobility

From there, mobility. Do they have no mobile experience at all, or do they have a fully responsive and technically mobile friendly site, but they're not investing any more in that mobile optimization? Or are they a completely mobile-first mindset? Are they continuously iterating and improving in usability, speed, and content for their mobile users?

✓ Technical ability

Beyond that, we could look at how technically savvy they are. Do they have a lot of broken stuff, or are they on top of monitoring and maintaining their technical health and accessibility?

✓ On-page/off-page SEO

Then some standard SEO best practices here. Are they limited or advanced in on-page SEO, off-page SEO?

✓ Integrating across channels

Are they integrating across channels and not having search live in a silo?

✓ Adopting new technology

Are they adopting new technology as it pertains to search? Some clients have a very high appetite for this, but they chase after the shiny object.

Others have a high appetite and a high tolerance for risk, and they're making hard choices about which new technology to invest in as it pertains to their search program. You may also want to customize this maturity model and include things like local search or international search or e-commerce. But this is a great place to start. So this does a very good job of choosing which projects to begin with for a client, but it doesn't really get to the heart of why our work isn't getting implemented.

The Organizational Search Maturity matrix

I developed a second maturity model, and this one is more traditional and you see it across other industries as well. But this one focuses on the search program inside the organization. This is the squishy organizational stuff.

✓ People

This is people. Do they have the necessary talent within the organization or within their scope? That might not just mean SEOs. That means are they scoping appropriately for content and development needs?

✓ Process

What about process? Are they actually using a defined and continuously improving process for the inclusion of search? Now I don't mean step-by-step best practices for implementing a title tag. This isn't instructions or a tutorial. This is a process for including organic search experts at the right moments in the right projects.

✓ Planning

What about planning? A lot of times we find that clients are doing search very reactively and after the fact. We want to reach a point with an organization where it's preplanned, it's proactively included, and it's always aligned to brand, business, or campaign goals.

✓ Knowledge

Next is knowledge. We know that this industry is complicated. There are a lot of moving pieces. We want to know how knowledgeable is the organization about search. That doesn't necessarily mean how to do SEO, but perhaps the importance or the impact or the outcomes of it. How committed are they to learning more through reading or trainings or conferences? At the very least, the organization they're hiring to do search needs to be extraordinarily knowledgeable about it.

✓ Capacity

Then capacity. Do they have the prioritization within the organization? Are they budgeting appropriately? Do they have the resources and the means and the capacity to get the work done?

Initial

When we've evaluated a client against these criteria, we could find them in an initial phase where the program is very new, they're not doing any search at all...

Repeatable

...to repeatable, meaning they're starting to include it, but it's not super cohesive yet. They're not enforcing the process. They don't have super dedicated resources just yet.

Defined

Up into defined, where they actually are documenting their process. It's continuing to iterate and improve. They're becoming more knowledgeable. They're dedicating more resources. They're prioritizing it better.

Managed

We can move up into managed, where that's continuing to improve even further...

Optimized

...and into optimized. So again, this is where search programs are part of the organization's DNA. It's always included. They are always improving their process. They are maintaining or even increasing the talent that they have dedicated to the work. They're planning it smarter and better than ever before, and they have adequate capacity to keep iterating and growing in their search program.

With that, the steps to complete this process and figure out where your client falls on either of these maturity models, I want to be clear is not a one-sided exercise. This is not a situation where you're just punching numbers into a spreadsheet and the agency is grading the client and our job is done. This needs to be a conversation.

We need to invite stakeholders at multiple levels, both on the client side and on the agency side, or if you're in-house, just multiple levels within the organization, and we should ask for opinions from multiple perspectives to paint a more accurate picture of where the client stands today and agree on the steps that we need to take to move forward. When you do these maturity assessments, this isn't enough.

This is step one. This isn't a finish line. We need to be using this as a springboard for a dialogue to uncover their pain points or the obstacles that they run into, inside their organization, that are going to keep you from getting that work done. We need to have honest and frank conversations about the things we need to clear out of the way to do our best work. With that, I hope that you can try this out.

We've got a great article that we published on the Moz blog to get into more detail about how to implement this. But try it out in your organization or with your client and let us know. Peer review this and help us make it better, because this is intended to be a living process that evolves as our industry does.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[aniamajewska]

Illusion - research 5

24 January 2021

Jarek Kubicki

Jarek Kubicki is an artist, a photographer and a creative director – winner of many prestigious awards in the web design field. He graduated from Fine Arts Highschool in Gdynia, and also a Graduate of Academy of Fine Arts in Gdansk. Born in 1976 in Gdansk, Poland. Currently he live in Warsaw and is the Creative Director at VML Poland – Polish division of a large international advertising agency – VML.

I am very impressed with his works. Jarek combines photographs into extraordinary images that look as partially painted. I can see in his works, he is inspired by Zdzisław Beksiński paintings (see my post Illusion - research 4). 

In his works, he manifests an apocalyptic atmosphere like in Beksinski's, adoration of femininity and their fragility and the strength at the same time. 

Image source: http://artophilia.com/front-page/jarek-kubicki/

About Jarek: https://kubicki.info/about-2/

Zdzisław Beksiński - photomontage works

In my previous post I introduced Beksinki paintings. In this post I want to introduce some of his photo manipulation works. 

[bquellette]

6 Ways to Hype Your Backlink Profile With Crawl Data

6 Ways to Hype Your Backlink Profile With Crawl Data

   Links aren’t dead. Yet.

Google has been giving mixed messages about the importance of backlinks, but we all know links are still a key signal search engines use to determine the importance of webpages.

While it is up for debate whether you should pro-actively engage in link building activities (as opposed to more general brand building activities that lead to links, social shares, etc.), monitoring and optimizing the existing backlinks pointing to your site is a must.

Let’s look at a few practical ways that you can combine crawl data and backlink data to understand the pages on your site that are receiving backlinks and actions you take to fully exploit their value.

Adding Crawl Data Into the Mix

While backlink tools are highly valuable for keeping on top of your site’s link profile, you can take your link monitoring and optimization to the next level by combining their data with the crawl data you get from a platform like DeepCrawl.

To take advantage of this killer combination, simply export your pages with backlinks data from your link monitoring tools as a CSV, then start a trial with DeepCrawl and upload your exported link data in the second stage of the crawl setup. If you are exporting link data from Majestic, Ahrefs or Moz you won’t even need to reformat the CSV as part of the upload process.

After running a crawl, you can utilize a number of reports in DeepCrawl that will enhance your link data by providing insights about the target pages. You can then go one step further by adding Google Analytics and Search Console data into your crawls to assess the value of your pages with backlinks by seeing if the target pages are driving impressions in search and traffic to your site.

Let’s take a look through a few specific examples of how you can combine link and crawl data.

1. Broken Pages With Backlinks

What can you identify?

Using the Broken Pages With Backlinks Report you can find pages with backlinks that return 4xx or 5xx errors.

Why is it an issue?

You want to avoid having backlinks pointing to broken pages because this means any link equity gained from these links will be lost. Such instances will also result in poor user experience as visitors will land on a broken page rather than a relevant one.

What action can you take?

You can either look to restore the page to a 200 status or set up a 301 to redirect to another relevant page. With the latter you will need to make sure the redirected page makes sense in context of a user clicking on a link and landing on a relevant page.

2. Non-indexable Pages With Backlinks

What can you identify?

Non-indexable Pages with Backlinks is another key report, which will allow you to identify pages that return a 200 response but that aren’t indexable, which could be due to the page having a noindex tag or a canonical pointing to another page.

Why is it an issue?

A page with backlinks that isn’t indexable in search engines can pass link equity to other pages, but this may be less effective than allowing the page to rank in search results.

What action can you take?

With these pages you will need to decide if you want that page and its content to be discoverable by search engines. If you do want the page to be indexed, then you will need to find out why the page isn’t indexable and rectify this (e.g. removing the noindex tag or changing to a self-referencing canonical). If you don’t want the page indexed in search you can try reaching out to the linking domain and asking them to change the link to another relevant page on your site.

3. Redirecting URL With Backlinks

What can you identify?

Sites change over time. It is possible you may change the URL architecture of your site and implement 301 redirects to send search engines and users from the old version of your URL to the new one. Redirecting URLs with Backlinks will flag externally linked pages that redirect to another page.

Why is it an issue?

This isn’t necessarily an issue because Google confirmed PageRank isn’t lost from 301 redirects.

What action can you take?

While backlinks to a redirecting page might not be an issue, you should review these redirecting pages to make sure the redirection target is relevant to the source page and anchor text of the link, and makes sense in terms of experience for user.

4. Orphaned Pages With Backlinks

What can you identify?

At DeepCrawl, we define orphaned pages as ones that do not have any internal links on pages found in the web crawl.

Why is it an issue?

Orphaned pages are still working and may be driving traffic and link equity into the site, but are often forgotten about and may be out of date, or a poor user experience. Normally, you aim to obtain backlinks pointing towards important and unique pages that you want shown in search.

What action can you take?

Orphaned pages with backlinks should be reviewed on a page-by-page basis. If the page is providing value to your users then you should add internal links to this page. This will help Google understand how the previously orphaned page relates to others on your site.

Alternatively, you can redirect the orphaned page to a more relevant one which you want to receive link equity and that provides value to users.

5. Disallowed URLs With Backlinks

What can you identify?

Disallowed URLs with Backlinks will highlight pages with backlinks that are disallowed as specified in your robots.txt file.

Why is it an issue?

Pages in this report are a problem because the link equity cannot be passed to the target page or to any of the pages it links to as Google has been instructed not to crawl the target URL.

What action can you take?

With disallowed pages with backlinks, you will need to consider allowing the page to be crawled by removing it from the robots.txt in order to allow other pages benefit from the link equity from the backlinks.

6. Meta Nofollow Pages With Backlinks

What can you identify?

In the Meta Nofollow with Backlinks report, DeepCrawl will identify pages with a meta nofollow tag that have backlinks pointing to them.

Why is it an issue?

Having a meta nofollow on a page has the effect of saying that there are no links on the page and will mean that the link equity from backlinks doesn’t spread to any of the pages linked from the target page.

What action can you take?

With any nofollowed pages with backlinks you should consider if a nofollow tag is really necessary and consider removing it so that the link equity can be passed through to the rest of your site.

Get Started With DeepCrawl

Hopefully, this post has given you some ideas about what you should be looking for when monitoring and maintaining your link profile to maximize link equity to your site. To start combining link and crawl data, get started with a free two-week trial account with DeepCrawl and get crawling!

This was read by Brevard Seo here first —https://www.searchenginejournal.com/6-ways-hype-backlink-profile-crawl-data/215925/

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Available in Black . brown , burgundy and Navy Blue

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  Sizing assistance

If you are unsure of what size to purchase, please provide us with the following information so the team can help recommend the best size:

Chest, Waist, Shoulder to Shoulder & Sleeve length

  Please note some jackets that are slim fit, may require a one up larger size.

  For more products and styles visit our shop: 

  About us

All our leather products are made of real leather. All our waxed leather items are painted/waxed after production, this also makes the leather much more softer to touch.

Therefore the appearance of each jacket is completely unique due to the shading that occurs as a result of the waxed leather. Please note that it is normal for Waxed leather to smell for a short period of time due to the chemicals used.

The beauty of natural leather means that variations in shade, colour and flecks are as a result of the natural product and its genuine appearance that differs from PVC material. Leather is more durable and robust because of its natural qualities.

  We are proud to say that our items are all hand stitched, with a great eye for detail and craftsmanship.

  Dry Clean Only

Don't cover in plastic

Use a cool hanger

Raindrops may cause spots to appear, allow the item dry naturally this will maintain the colour

Dry at room temperature, never in the sun or a heat source

Keep chemicals away from your jacket

  Use a damp cloth to wipe of dirt

  If you have any questions, please don't hesitate to message the A to Z Team

.grdhdr {background-color:#85675D;  font-family:'trebuchet ms', proportional;   font-weight:bold; font-size:14px; text-align:center; color:#1C1A1B } .grdbdy {background-color:#AE9A92;  font-family:'trebuchet ms', proportional;   font-weight:bold; font-size:14px; text-align:center; color:#5C4540 } SaveSaveSaveSaveSaveSaveSaveSaveSaveSave

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[t-baba]

18+ JavaScript Libraries for Creating Beautiful Charts

It’s practically impossible to imagine any dashboard without graphs and charts. They present complex statistics quickly and effectively. Additionally, a good graph also enhances the overall design of your website.

In this article, I’ll show you some of the best JavaScript libraries for graphs / charts. These libraries will help you create beautiful and customisable charts for your future projects.

While most of the libraries are free and open source, some of them provide a paid version with additional features.

D3.js — Data-Driven Documents

When we think of charting today, D3.js is the first name that comes up. Being an open source project, D3.js definitely brings many powerful features that were missing in most of the existing libraries. Features like "Enter and Exit", powerful transitions and syntax familiarity with jQuery or Prototype make it one the best JavaScript libraries for charting. Charts in D3.js are rendered via HTML, SVG and CSS.

Unlike many other JavaScript libraries, D3.js doesn't ship with any pre-built charts out of the box. However, you can look at the list of graphs built with D3.js to get an overview.

D3.js doesn't work well with older browsers like IE8. You can always use plugins like aight plugin for cross browser compatibility.

Websites like NYTimes, Uber and Weather.com have used D3.js extensively in the past.

Google Charts

Google Charts is my go-to JavaScript library for creating charts easily. It provides many pre-built charts like area charts, bar charts, calendar charts, pie Charts, geo charts, and more.

Google charts also comes with various customization options that help in changing the look of the graph. Charts are rendered using HTML5/SVG to provide cross-browser compatibility and cross platform portability to iPhones, iPads, and Android. It also includes VML for supporting older IE versions.

Here's a great list of examples built using Google charts.

ChartJS

ChartJS provides beautiful flat designs for charts. It uses HTML5 canvas element for rendering. Support for older browsers like IE7/8 is added through polyfill.

ChartJS charts are responsive by default. They work well in mobiles and tablets. With 6 different types of core charts out of the box (core, bar, doughnut, radar, line, and polar area), ChartJS is definitely one of the most impressive open source charting libraries in recent times.

Chartist.js

Chartist.js provides beautiful responsive charts. Just like ChartJS, Chartist.js is also the product of the community that was frustrated by using highly priced JavaScript charting libraries. It uses SVG to render the charts. It can be controlled and customised through CSS3 media queries and Sass. Also, note that Chartist.js provides cool animations that will work only in modern browsers.

n3-charts

If you are an Angular developer, you will definitely find n3-charts extremely useful and interesting. n3-charts is built on top of D3.js and Angular. It provides various standard charts in the form of customisable Angular directives.

Checkout list of charts built using ns-charts.

Ember Charts

Ember Charts is another great open source repository built with D3.js and Ember.js. It provides time series, bar, pie, and scatter charts that are easily customisable. It uses SVG to render charts.

The post 18+ JavaScript Libraries for Creating Beautiful Charts appeared first on SitePoint.

by Ivaylo Gerchev via SitePoint http://bit.ly/2W4SYix

[socialmediaexpert-blog]

WPP Officially Merges VML and Y&R, Creating a New ‘Brand Experience Agency’

WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R. This marks new CEO Mark Read's first significant move as head of the world's...

[seomiamiseo]

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysioc

Clients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

What up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they're knowledgeable, they're motivated, they're bought in to do the search work.

So we go dumping all these recommendations in their lap, and we're trucking full speed ahead. But then we're surprised when we start hitting blockers and the work doesn't go live. I actually surveyed over 140 of our colleagues in the search industry, and they reported running into blockers, like low prioritization and buy-in for the work, limited technical resources for developers or budgeting for copywriters, low advocacy, high turnover, and any number of different things that stand in the way.

I didn't just ask about the problems. I asked about the solutions, and one of the tools that came out of that was the ability to diagnose the client's maturity. So a maturity model is intended to evaluate an organization's capability to continuously evolve in a practice. The point, the purpose of this is to understand where they stand today, where they want to go, and the steps it's going to take to get there.

The SEO Capabilities matrix

Let's talk about the SEO capabilities first, the technical ability to do the job.

Harmful

On the low end of the scale, a client may be engaging in spammy, outdated, or harmful SEO practices that are doing more harm than good.

Tactical

From there, they may be tactical. They're doing some super basic SEO, think title tags and meta description tags, but nothing earth-shattering is happening here, and it's not very strategic or aligned to brand goals.

Strategic

From there, the brand moves into the strategic phase. They're starting to align the work to goals. They're starting to become a little more search savvy. They're getting beyond the titles and metas, and they're more thorough with the work. While good stuff is happening here, it's not too advanced, and it still tends to be pretty siloed from the other disciplines.

Practice

From there, the organization might move into a practice. Search is starting to become a way of life here. They're getting significantly more advanced in their work. They're starting to connect the dots between those different channels. They're using data in smarter ways to drive their search strategy.

Culture

Then from there, maybe they're at a level of culture for their SEO capabilities. So search here is starting to become a part of their marketing DNA. They're integrating across practices. They're doing cutting edge. They're testing and innovating and improving their SEO implementation, and they're looking for the next big thing. But these groups know that they have to continually evolve as the industry evolves. So we don't just look at their whole SEO program and figure out where the client goes on the map.

✓ Data-driven

We actually break it down into a few pieces. First, data-driven. Is the organization using information and analytics and combining it with other sources even to make really smart marketing decisions?

✓ SEO for content

Next is content. Are they doing any SEO for content at all? Are they implementing some SEO basics, but only during and after publication? Or are they using search data to actually drive their editorial calendar alongside other data inputs, like social listening or web analytics?

✓ Mobility

From there, mobility. Do they have no mobile experience at all, or do they have a fully responsive and technically mobile friendly site, but they're not investing any more in that mobile optimization? Or are they a completely mobile-first mindset? Are they continuously iterating and improving in usability, speed, and content for their mobile users?

✓ Technical ability

Beyond that, we could look at how technically savvy they are. Do they have a lot of broken stuff, or are they on top of monitoring and maintaining their technical health and accessibility?

✓ On-page/off-page SEO

Then some standard SEO best practices here. Are they limited or advanced in on-page SEO, off-page SEO?

✓ Integrating across channels

Are they integrating across channels and not having search live in a silo?

✓ Adopting new technology

Are they adopting new technology as it pertains to search? Some clients have a very high appetite for this, but they chase after the shiny object.

Others have a high appetite and a high tolerance for risk, and they're making hard choices about which new technology to invest in as it pertains to their search program. You may also want to customize this maturity model and include things like local search or international search or e-commerce. But this is a great place to start. So this does a very good job of choosing which projects to begin with for a client, but it doesn't really get to the heart of why our work isn't getting implemented.

The Organizational Search Maturity matrix

I developed a second maturity model, and this one is more traditional and you see it across other industries as well. But this one focuses on the search program inside the organization. This is the squishy organizational stuff.

✓ People

This is people. Do they have the necessary talent within the organization or within their scope? That might not just mean SEOs. That means are they scoping appropriately for content and development needs?

✓ Process

What about process? Are they actually using a defined and continuously improving process for the inclusion of search? Now I don't mean step-by-step best practices for implementing a title tag. This isn't instructions or a tutorial. This is a process for including organic search experts at the right moments in the right projects.

✓ Planning

What about planning? A lot of times we find that clients are doing search very reactively and after the fact. We want to reach a point with an organization where it's preplanned, it's proactively included, and it's always aligned to brand, business, or campaign goals.

✓ Knowledge

Next is knowledge. We know that this industry is complicated. There are a lot of moving pieces. We want to know how knowledgeable is the organization about search. That doesn't necessarily mean how to do SEO, but perhaps the importance or the impact or the outcomes of it. How committed are they to learning more through reading or trainings or conferences? At the very least, the organization they're hiring to do search needs to be extraordinarily knowledgeable about it.

✓ Capacity

Then capacity. Do they have the prioritization within the organization? Are they budgeting appropriately? Do they have the resources and the means and the capacity to get the work done?

Initial

When we've evaluated a client against these criteria, we could find them in an initial phase where the program is very new, they're not doing any search at all...

Repeatable

...to repeatable, meaning they're starting to include it, but it's not super cohesive yet. They're not enforcing the process. They don't have super dedicated resources just yet.

Defined

Up into defined, where they actually are documenting their process. It's continuing to iterate and improve. They're becoming more knowledgeable. They're dedicating more resources. They're prioritizing it better.

Managed

We can move up into managed, where that's continuing to improve even further...

Optimized

...and into optimized. So again, this is where search programs are part of the organization's DNA. It's always included. They are always improving their process. They are maintaining or even increasing the talent that they have dedicated to the work. They're planning it smarter and better than ever before, and they have adequate capacity to keep iterating and growing in their search program.

With that, the steps to complete this process and figure out where your client falls on either of these maturity models, I want to be clear is not a one-sided exercise. This is not a situation where you're just punching numbers into a spreadsheet and the agency is grading the client and our job is done. This needs to be a conversation.

We need to invite stakeholders at multiple levels, both on the client side and on the agency side, or if you're in-house, just multiple levels within the organization, and we should ask for opinions from multiple perspectives to paint a more accurate picture of where the client stands today and agree on the steps that we need to take to move forward. When you do these maturity assessments, this isn't enough.

This is step one. This isn't a finish line. We need to be using this as a springboard for a dialogue to uncover their pain points or the obstacles that they run into, inside their organization, that are going to keep you from getting that work done. We need to have honest and frank conversations about the things we need to clear out of the way to do our best work. With that, I hope that you can try this out.

We've got a great article that we published on the Moz blog to get into more detail about how to implement this. But try it out in your organization or with your client and let us know. Peer review this and help us make it better, because this is intended to be a living process that evolves as our industry does.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/2p46Qay

[vmlsource]

The Rise of 3D Printing Technology -Will it Affect Jobs?

The capability to make a 3 dimensional item with a printer is not actually a brand-new modern technology. It’s just been within the last couple of years that this approach of production has actually come to be much more openly recognized due to its expanding financial feasibility. Printers currently exist that are moderately inexpensive to the typical American. The introduction of low-cost customer quality 3D printers will substantially affect all facets of our culture as we understand it. Exactly what we will certainly see in the years to coming is the devastation of our American way of living triggered solitary handedly by the 3D printer sector. This concept could appear unlikely yet if you proceed reviewing I could ensure you that my situation will certainly be well mentioned.

Loss of Jobs

It’s been stated that brand-new modern technology produces brand-new works. It’s similarly real that brand-new innovation gets rid of tasks. For the American functioning course, brand-new innovation typically suggests a web loss of readily available works. Believe of exactly how several workers shed their tasks when the tractor was developed to grow plants. Or exactly what regarding the variety of car employees that needed to try to find one more task after they were changed by robotics? Good sense will certainly inform you that there needs to be a web link in between our highly innovative culture as well as our joblessness price. Do not allow the political leaders deceive you. By some resources, The U.S.A.’s joblessness price is in fact around 14% since 2014. Some records have actually also computed the joblessness price to be as high as 30%. This striking figure consists of the numerous American that have actually merely surrendered on searching for on task in addition to individuals that do not wish to function.

The truth of brand-new innovation is that when it is developed as well as carried out, culture in its entirety really endures due to it. The exact same unfortunate fact will certainly apply with the expanding need as well as sales of 3D printers. 3D printers will certainly not just change American production tasks, they will at some point get rid of the demand for all works connected to retail sales at shops throughout the country. This consists of dealing a disastrous impact to the delivery sector. Ultimately it will certainly end up being more affordable, simpler, and also extra socially appropriate to publish out a brand-new tee shirt or the current plaything for your kid from your garage compared to it would certainly be to go buy it at a shop or order it online.

The food solution sector isn’t really risk-free either. We are just a few brief years far from having the ability to publish out our very own food utilizing just a selection of easy raw active ingredients. Since today, we currently have printers efficient in producing edible items. In the not as well long run Americans will certainly have the capability to publish out any type of edible pleasure that they select utilizing a 3D food printer. Gone will certainly be the days of standing in the lengthy food store lines or waiting hrs at a dining establishment for your exquisite dishes. When that day in the future comes, the food solution market as we understand will certainly be annihilated.

This last market will not last for life either. When robotics are integrated with 3D printer modern technology, the tools will certainly able to reproduce themselves. This will certainly cause culture’s ultimate collapse as our modern technology will certainly no more require us to sustain it. A system that can maintaining itself by easy duplication and also using nature’s easily offered raw components will certainly not offer mankind anything purposeful. There will not be any kind of works – why would certainly there be? Anything you can ever before desire or require will certainly originate from a 3D printer as well as the supply would much surpass the qualified need of the mankind. There will not be any kind of social courses any longer either. I could just picture exactly what life would certainly resemble at this moment in the future.

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[localbizlift]

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysioc

Clients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

What up, Moz fans? My name is Heather Physioc. I'm Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

Today we're going to talk about how to diagnose the maturity of your SEO client. I don't mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they're knowledgeable, they're motivated, they're bought in to do the search work.

So we go dumping all these recommendations in their lap, and we're trucking full speed ahead. But then we're surprised when we start hitting blockers and the work doesn't go live. I actually surveyed over 140 of our colleagues in the search industry, and they reported running into blockers, like low prioritization and buy-in for the work, limited technical resources for developers or budgeting for copywriters, low advocacy, high turnover, and any number of different things that stand in the way.

I didn't just ask about the problems. I asked about the solutions, and one of the tools that came out of that was the ability to diagnose the client's maturity. So a maturity model is intended to evaluate an organization's capability to continuously evolve in a practice. The point, the purpose of this is to understand where they stand today, where they want to go, and the steps it's going to take to get there.

The SEO Capabilities matrix

Let's talk about the SEO capabilities first, the technical ability to do the job.

Harmful

On the low end of the scale, a client may be engaging in spammy, outdated, or harmful SEO practices that are doing more harm than good.

Tactical

From there, they may be tactical. They're doing some super basic SEO, think title tags and meta description tags, but nothing earth-shattering is happening here, and it's not very strategic or aligned to brand goals.

Strategic

From there, the brand moves into the strategic phase. They're starting to align the work to goals. They're starting to become a little more search savvy. They're getting beyond the titles and metas, and they're more thorough with the work. While good stuff is happening here, it's not too advanced, and it still tends to be pretty siloed from the other disciplines.

Practice

From there, the organization might move into a practice. Search is starting to become a way of life here. They're getting significantly more advanced in their work. They're starting to connect the dots between those different channels. They're using data in smarter ways to drive their search strategy.

Culture

Then from there, maybe they're at a level of culture for their SEO capabilities. So search here is starting to become a part of their marketing DNA. They're integrating across practices. They're doing cutting edge. They're testing and innovating and improving their SEO implementation, and they're looking for the next big thing. But these groups know that they have to continually evolve as the industry evolves. So we don't just look at their whole SEO program and figure out where the client goes on the map.

✓ Data-driven

We actually break it down into a few pieces. First, data-driven. Is the organization using information and analytics and combining it with other sources even to make really smart marketing decisions?

✓ SEO for content

Next is content. Are they doing any SEO for content at all? Are they implementing some SEO basics, but only during and after publication? Or are they using search data to actually drive their editorial calendar alongside other data inputs, like social listening or web analytics?

✓ Mobility

From there, mobility. Do they have no mobile experience at all, or do they have a fully responsive and technically mobile friendly site, but they're not investing any more in that mobile optimization? Or are they a completely mobile-first mindset? Are they continuously iterating and improving in usability, speed, and content for their mobile users?

✓ Technical ability

Beyond that, we could look at how technically savvy they are. Do they have a lot of broken stuff, or are they on top of monitoring and maintaining their technical health and accessibility?

✓ On-page/off-page SEO

Then some standard SEO best practices here. Are they limited or advanced in on-page SEO, off-page SEO?

✓ Integrating across channels

Are they integrating across channels and not having search live in a silo?

✓ Adopting new technology

Are they adopting new technology as it pertains to search? Some clients have a very high appetite for this, but they chase after the shiny object.

Others have a high appetite and a high tolerance for risk, and they're making hard choices about which new technology to invest in as it pertains to their search program. You may also want to customize this maturity model and include things like local search or international search or e-commerce. But this is a great place to start. So this does a very good job of choosing which projects to begin with for a client, but it doesn't really get to the heart of why our work isn't getting implemented.

The Organizational Search Maturity matrix

I developed a second maturity model, and this one is more traditional and you see it across other industries as well. But this one focuses on the search program inside the organization. This is the squishy organizational stuff.

✓ People

This is people. Do they have the necessary talent within the organization or within their scope? That might not just mean SEOs. That means are they scoping appropriately for content and development needs?

✓ Process

What about process? Are they actually using a defined and continuously improving process for the inclusion of search? Now I don't mean step-by-step best practices for implementing a title tag. This isn't instructions or a tutorial. This is a process for including organic search experts at the right moments in the right projects.

✓ Planning

What about planning? A lot of times we find that clients are doing search very reactively and after the fact. We want to reach a point with an organization where it's preplanned, it's proactively included, and it's always aligned to brand, business, or campaign goals.

✓ Knowledge

Next is knowledge. We know that this industry is complicated. There are a lot of moving pieces. We want to know how knowledgeable is the organization about search. That doesn't necessarily mean how to do SEO, but perhaps the importance or the impact or the outcomes of it. How committed are they to learning more through reading or trainings or conferences? At the very least, the organization they're hiring to do search needs to be extraordinarily knowledgeable about it.

✓ Capacity

Then capacity. Do they have the prioritization within the organization? Are they budgeting appropriately? Do they have the resources and the means and the capacity to get the work done?

Initial

When we've evaluated a client against these criteria, we could find them in an initial phase where the program is very new, they're not doing any search at all...

Repeatable

...to repeatable, meaning they're starting to include it, but it's not super cohesive yet. They're not enforcing the process. They don't have super dedicated resources just yet.

Defined

Up into defined, where they actually are documenting their process. It's continuing to iterate and improve. They're becoming more knowledgeable. They're dedicating more resources. They're prioritizing it better.

Managed

We can move up into managed, where that's continuing to improve even further...

Optimized

...and into optimized. So again, this is where search programs are part of the organization's DNA. It's always included. They are always improving their process. They are maintaining or even increasing the talent that they have dedicated to the work. They're planning it smarter and better than ever before, and they have adequate capacity to keep iterating and growing in their search program.

With that, the steps to complete this process and figure out where your client falls on either of these maturity models, I want to be clear is not a one-sided exercise. This is not a situation where you're just punching numbers into a spreadsheet and the agency is grading the client and our job is done. This needs to be a conversation.

We need to invite stakeholders at multiple levels, both on the client side and on the agency side, or if you're in-house, just multiple levels within the organization, and we should ask for opinions from multiple perspectives to paint a more accurate picture of where the client stands today and agree on the steps that we need to take to move forward. When you do these maturity assessments, this isn't enough.

This is step one. This isn't a finish line. We need to be using this as a springboard for a dialogue to uncover their pain points or the obstacles that they run into, inside their organization, that are going to keep you from getting that work done. We need to have honest and frank conversations about the things we need to clear out of the way to do our best work. With that, I hope that you can try this out.

We've got a great article that we published on the Moz blog to get into more detail about how to implement this. But try it out in your organization or with your client and let us know. Peer review this and help us make it better, because this is intended to be a living process that evolves as our industry does.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[deannanaylor]

SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysioc

Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to your success.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

What up, Moz fans? My name is Heather Physioc. I’m Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map.

Today we’re going to talk about how to diagnose the maturity of your SEO client. I don’t mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their organizational search program maturity. Now a lot of times when a client signs a contract with us, we make the assumption that they’re knowledgeable, they’re motivated, they’re bought in to do the search work.

So we go dumping all these recommendations in their lap, and we’re trucking full speed ahead. But then we’re surprised when we start hitting blockers and the work doesn’t go live. I actually surveyed over 140 of our colleagues in the search industry, and they reported running into blockers, like low prioritization and buy-in for the work, limited technical resources for developers or budgeting for copywriters, low advocacy, high turnover, and any number of different things that stand in the way.

I didn’t just ask about the problems. I asked about the solutions, and one of the tools that came out of that was the ability to diagnose the client’s maturity. So a maturity model is intended to evaluate an organization’s capability to continuously evolve in a practice. The point, the purpose of this is to understand where they stand today, where they want to go, and the steps it’s going to take to get there.

The SEO Capabilities matrix

Let’s talk about the SEO capabilities first, the technical ability to do the job.

Harmful

On the low end of the scale, a client may be engaging in spammy, outdated, or harmful SEO practices that are doing more harm than good.

Tactical

From there, they may be tactical. They’re doing some super basic SEO, think title tags and meta description tags, but nothing earth-shattering is happening here, and it’s not very strategic or aligned to brand goals.

Strategic

From there, the brand moves into the strategic phase. They’re starting to align the work to goals. They’re starting to become a little more search savvy. They’re getting beyond the titles and metas, and they’re more thorough with the work. While good stuff is happening here, it’s not too advanced, and it still tends to be pretty siloed from the other disciplines.

Practice

From there, the organization might move into a practice. Search is starting to become a way of life here. They’re getting significantly more advanced in their work. They’re starting to connect the dots between those different channels. They’re using data in smarter ways to drive their search strategy.

Culture

Then from there, maybe they’re at a level of culture for their SEO capabilities. So search here is starting to become a part of their marketing DNA. They’re integrating across practices. They’re doing cutting edge. They’re testing and innovating and improving their SEO implementation, and they’re looking for the next big thing. But these groups know that they have to continually evolve as the industry evolves. So we don’t just look at their whole SEO program and figure out where the client goes on the map.

✓ Data-driven

We actually break it down into a few pieces. First, data-driven. Is the organization using information and analytics and combining it with other sources even to make really smart marketing decisions?

✓ SEO for content

Next is content. Are they doing any SEO for content at all? Are they implementing some SEO basics, but only during and after publication? Or are they using search data to actually drive their editorial calendar alongside other data inputs, like social listening or web analytics?

✓ Mobility

From there, mobility. Do they have no mobile experience at all, or do they have a fully responsive and technically mobile friendly site, but they’re not investing any more in that mobile optimization? Or are they a completely mobile-first mindset? Are they continuously iterating and improving in usability, speed, and content for their mobile users?

✓ Technical ability

Beyond that, we could look at how technically savvy they are. Do they have a lot of broken stuff, or are they on top of monitoring and maintaining their technical health and accessibility?

✓ On-page/off-page SEO

Then some standard SEO best practices here. Are they limited or advanced in on-page SEO, off-page SEO?

✓ Integrating across channels

Are they integrating across channels and not having search live in a silo?

✓ Adopting new technology

Are they adopting new technology as it pertains to search? Some clients have a very high appetite for this, but they chase after the shiny object.

Others have a high appetite and a high tolerance for risk, and they’re making hard choices about which new technology to invest in as it pertains to their search program. You may also want to customize this maturity model and include things like local search or international search or e-commerce. But this is a great place to start. So this does a very good job of choosing which projects to begin with for a client, but it doesn’t really get to the heart of why our work isn’t getting implemented.

The Organizational Search Maturity matrix

I developed a second maturity model, and this one is more traditional and you see it across other industries as well. But this one focuses on the search program inside the organization. This is the squishy organizational stuff.

✓ People

This is people. Do they have the necessary talent within the organization or within their scope? That might not just mean SEOs. That means are they scoping appropriately for content and development needs?

✓ Process

What about process? Are they actually using a defined and continuously improving process for the inclusion of search? Now I don’t mean step-by-step best practices for implementing a title tag. This isn’t instructions or a tutorial. This is a process for including organic search experts at the right moments in the right projects.

✓ Planning

What about planning? A lot of times we find that clients are doing search very reactively and after the fact. We want to reach a point with an organization where it’s preplanned, it’s proactively included, and it’s always aligned to brand, business, or campaign goals.

✓ Knowledge

Next is knowledge. We know that this industry is complicated. There are a lot of moving pieces. We want to know how knowledgeable is the organization about search. That doesn’t necessarily mean how to do SEO, but perhaps the importance or the impact or the outcomes of it. How committed are they to learning more through reading or trainings or conferences? At the very least, the organization they’re hiring to do search needs to be extraordinarily knowledgeable about it.

✓ Capacity

Then capacity. Do they have the prioritization within the organization? Are they budgeting appropriately? Do they have the resources and the means and the capacity to get the work done?

Initial

When we’ve evaluated a client against these criteria, we could find them in an initial phase where the program is very new, they’re not doing any search at all…

Repeatable

…to repeatable, meaning they’re starting to include it, but it’s not super cohesive yet. They’re not enforcing the process. They don’t have super dedicated resources just yet.

Defined

Up into defined, where they actually are documenting their process. It’s continuing to iterate and improve. They’re becoming more knowledgeable. They’re dedicating more resources. They’re prioritizing it better.

Managed

We can move up into managed, where that’s continuing to improve even further…

Optimized

…and into optimized. So again, this is where search programs are part of the organization’s DNA. It’s always included. They are always improving their process. They are maintaining or even increasing the talent that they have dedicated to the work. They’re planning it smarter and better than ever before, and they have adequate capacity to keep iterating and growing in their search program.

With that, the steps to complete this process and figure out where your client falls on either of these maturity models, I want to be clear is not a one-sided exercise. This is not a situation where you’re just punching numbers into a spreadsheet and the agency is grading the client and our job is done. This needs to be a conversation.

We need to invite stakeholders at multiple levels, both on the client side and on the agency side, or if you’re in-house, just multiple levels within the organization, and we should ask for opinions from multiple perspectives to paint a more accurate picture of where the client stands today and agree on the steps that we need to take to move forward. When you do these maturity assessments, this isn’t enough.

This is step one. This isn’t a finish line. We need to be using this as a springboard for a dialogue to uncover their pain points or the obstacles that they run into, inside their organization, that are going to keep you from getting that work done. We need to have honest and frank conversations about the things we need to clear out of the way to do our best work. With that, I hope that you can try this out.

We’ve got a great article that we published on the Moz blog to get into more detail about how to implement this. But try it out in your organization or with your client and let us know. Peer review this and help us make it better, because this is intended to be a living process that evolves as our industry does.

Video transcription by Speechpad.com

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SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday published first on http://goproski.com/